Marketing


 

Partech Africa closes at $143m - Africa Global Funds

Partech Africa closes at $143m   Africa Global Funds Partech has announced the final closing of its Partech Africa fund at €125m ($143m) more than double the size of its first closing a year ago at €57m ($70m).
Tags: Seo, Partech Africa, Africa Global Funds, Africa Global Funds Partech


How Geico Became the One Advertiser It’s OK to Love

What makes a Geico ad a Geico ad? The insurance brand has run an endless parade of humorous advertising over its 25-year relationship with The Martin Agency, and, creatively, the campaigns have been all over the map. Even more strangely, these disparate campaigns have often run in market at the same time, breaking a core...
Tags: Advertising, GEICO, Martin Agency, AdFreak


Global Commercial Printing Market 2018: Analysis, Production, Size, Consumption, Scope Forecast to 2022 - B2B Reports News

Global Commercial Printing Market 2018: Analysis, Production, Size, Consumption, Scope Forecast to 2022   B2B Reports News The Report strategically examines Commercial Printing Market with respect to growth trend, competitive developments, type, application and region.
Tags: Seo


Travel and Save: 4 Ways How to Save Money on Vacation and Have the Time of Your Life

The powers of traveling are well-documented: Broadens your horizons, enhances your peace of mind, boosts your confidence, and, of course, helps you have fun. However, not many people are reaping these benefits. In fact, 76 percent of Americans wish they’d travel more frequently than they currently do, but a lack of finances stands in their way. If you’re among these people, we’ve some good news. You don’t need boatloads of money to hit the road or take to the skies as often as you want. With sav...
Tags: Personal Finance, Marketing


Upcoming meetup in Sydney: open source, change in the digital age, developer docs, and you!

The Write the Docs AU community is holding a meetup in Sydney on Thursday, 21 February.  If you have a view on technical documentation, you’re invited! Date and time: Thursday, 21 February 2019, at 6pm – 7:30pm Location: Google, 48 Pirrama Road, Pyrmont (map) Sign up on Meetup.com There’s pizza and the opportunity to chat with […]
Tags: Google, Seo, Sydney, Technical Communication, Technical Documentation, Technical Writing, Write the Docs, Pirrama Road Pyrmont


Lost at sea – The most common mistake in brand naming

The most common mistake in naming is choosing a name that gets lost in the sea of competitive sound alikes. We’ve cobbled together a list of clothing brand names that contain the word “Bay”, with a few “Harbor” names thrown in for spice. This mistake is easily avoided by creating a Competitive Taxonomy prior to naming: Aqua Bay Back Bay Baja Bay Banana Bay Bantry Bay Bay City Bay Reef Bay Trading Beach Bay Bermuda Bay Bikini Bay Billion Bay Bimini Bay Blackwater Bay Blubay Brittany Bay Buckley B...
Tags: Uncategorized, Branding


Daily Search Forum Recap: February 5, 2019

Here is a recap of what happened in the search forums today...
Tags: Seo, Search Forum Recap


10 Ways for Hotels to Upgrade the Customer Experience

Why is the Customer Experience important for Hotels? Customer experience is fast becoming a commodity. Hotels that are succeeding and innovating are raising the stakes attracting new uncontested markets. Your Hotels customers are no longer benchmarking your customer experience based on competitors in your industry they’re comparing you to the best customer experiences they receive anywhere. Research indicates that by 2020 customer experience will be more important than price as a trigger point ...
Tags: Facebook, Hotels, Social Media, Seo, Customer Experience, Social Media Marketing, Hotel, Airbnb, Ryan Levesque, Social Media Management, Social Media Community, Hotel Social Media, Morch, Social Media Hotels, Hotels Social Media, Hotel Upgrade


TopCashBack: Shopping Portal With 100% Commission Payout – $10 New Member Bonus

Flat $10 New Member Bonus is back. TopCashBack has a bunch of rotating new member bonuses, but they are often for something like a big package of flushable wipes or laundry detergent. From now until February 14th, 2019, they have brought back the flat $10 cash bonus if you sign up via refer-a-friend link and earn $10 in cash back through shopping. When that happens, your $10 bonus will be “released” and available for withdrawal. For some reason, the $10 bonus isn’t indicated on the referr...
Tags: Amazon, Marketing, United Kingdom, American Airlines, TopCashback, Deals & Offers


How to Stop Facebook’s Dangerous App Integration Ploy

Its plan to combine Instagram, WhatsApp and Facebook Messenger entrenches its monopoly power, and the F.T.C. should step in.
Tags: News, Social Media, Facebook Messenger, Facebook Inc, Computers and the Internet, Antitrust Laws and Competition Issues, Stop Facebook


Google Expands Maximize Conversions Bidding for TrueView for Action Ads by @MattGSouthern

Google is making maximize conversions bidding globally available to advertisers using TrueView for Action campaigns.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Digital Advertising


Washington Post : Democracy Dies in Darkness (2019) 1:10 (USA)

superbowl commercials reviews & news Entertainment Here be filler Read more about Washington Post : Democracy Dies in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Washington Post, Advertising


Orangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest Brands

Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New York, we asked Eric Mandell, vp of marketing for Mirror (a futuristic, interactive workout experience using, you guessed it, a mirror that you...
Tags: New York, Advertising, Magazine, Brandweek, Eric Mandell


Editor’s Letter: The Customer Experience Has Changed Drastically in the Past Decade (Thank Goodness)

Do you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it's stayed with me for 16 years. I walked into a major mattress store fresh out of college and full of excitement about furnishing my first apartment,...
Tags: Advertising, Magazine, Brandweek


Paralympic Fencer Beatrice Vio Says Even Crazy Dreams Are Possible in Inspiring Nike Italy Spot

Nike Italy's new ad from W+K London encourages viewers to "Stop at Nothing." Directed by Georgia Hudson, the spot features Italian Paralympic fencer Beatrice Vio, who also provides the voiceover. "They said it was crazy. ... But if you stop at nothing, even a crazy dream is possible," she says in the opening. The visually...
Tags: London, General, Advertising, Beatrice Vio, Nike Italy, Georgia Hudson


Millette Granville VP, Food Lion to Speak at Velocity Conference

Today we announce another exciting speaker for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. Over the next few weeks, we will be announcing the entire lineup of icons, geniuses, and mavericks who will educate, challenge and grow private brands for years to come. Today’s announcement is: Millette Granville, CDP is the Vice President, of Talent, Diversity & Inclusion and Organizational Development ...
Tags: Featured, Velocity, Branding, Wells Fargo, Charlotte, Food Lion, Concord NC, Millette, Méridien Charlotte, Millette Granville, Organizational Development for Food Lion LLC, Ahold Delhaize Company, Granville Webb HR Connections Inc, Board of Directors for the Urban League, Uptown Magazine Millette


'Zucked: Waking up to the Facebook Catastrophe,' by Roger McNamee [BOOKS]

I can't stop reading my just-out-today hardcover copy of Roger McNamee's new book, 'Zucked: Waking up to the Facebook Catastrophe.' I pre-ordered 'Zucked' last week on my phone when I was out for coffee with my friend Mike Backes (buy his book!), who was so enthralled with it he couldn't put his pre-release copy down, and he carried it with him that day. I stopped what I was doing when the Amazon delivery guy handed it to me a few hours ago. I'm a couple hundred pages in to 'Zucked' now. I get i...
Tags: Google, Amazon, Facebook, Mark Zuckerberg, Post, Books, Technology, News, America, Social Media, Reading, Msnbc, Cnbc, Cory Doctorow, Zuck, Roger


"Learn to code" is irritating, but why would you do anything but ignore it?

Your time would be better spent learning to act like an adult. https://t.co/3tybkAjm8k — Sean Davis (@seanmdav) February 5, 2019 ADDED: Remember that Washington Post Super Bowl ad that called on us to admire journalists because some of them go into war zones and show great courage in the face of real physical dangers? Here, watch it again and as the faces go by imagine Popken in the mix, with a caption about the time he was told to learn to code.... [Author: [email protected] (Ann Althouse)...
Tags: Twitter, Law, Washington Post, Advertising, Journalism, Courage, Sean Davis, Ann Althouse, Insults, Popken


Facebook is Changing the Way Advertisers Set Campaign Budgets by @MattGSouthern

A major change is coming to the way Facebook advertisers set campaign budgets.The post Facebook is Changing the Way Advertisers Set Campaign Budgets by @MattGSouthern appeared first on Search Engine Journal.
Tags: Facebook, News, Social Media, Seo


YouTube Saw Channels With 1 Million-Plus Subscribers Double in 2018

YouTube CEO Susan Wojcicki shared some of the Google-owned video site's 2018 milestones and her goals for 2019. The number of channels with more than 1 million subscribers doubled in 2018, and the number of creators earnings at least five figures through the site rose by over 40 percent. Ariana Grande's video for Thank U,...
Tags: Google, Advertising, Ariana Grande, Susan Wojcicki, Social Pro Daily, YouTube Saw Channels With


Modern Communicators Need to FEEL + THINK Before They Communicate

Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step. When you FEEL you’re digging deeper to discover Fears, Empathy, Ethics and Love for the mission. In this video I break down the FEEL model and why it’s important to FEEL first, then THINK, before you share your story, especially with younger generations. Millennia...
Tags: Pr


Bed-in-a-Box Brand Casper Wants You to Have FOMO—About Sleeping

In 2014, Neil Parikh, Gabe Flateman and Luke Sherwin were living in Brooklyn with a roommate named Kasper, a lanky German man who had a tendency for tiredness and was so tall his feet dangled off his bed. At the time, the three men were working with two others--Philip Krim and Jeff Chapin--on the launch...
Tags: Advertising, Brooklyn, Magazine, Luke Sherwin, Kasper, Philip Krim, Jeff Chapin, Brandweek, Neil Parikh Gabe Flateman


Get more reviews and better SEO with Feefo

This marketing platform solicits transaction reviews from clients to boost SEO, learn more about customers and advance marketing efforts.
Tags: Technology, Marketing, Social Media, Radio, Online Reviews, Client Reviews, Select, Feefo, Google Reviews, Realsatisfied, SEO marketing, Tech Reviews, Empwr Media, Google map reviews, Review Advertising


Moz Domain Authority Update Will Devalue Link Sellers by @martinibuster

Moz DA update may make it less popular with link sellers but dramatically better for the SEO community.The post Moz Domain Authority Update Will Devalue Link Sellers by @martinibuster appeared first on Search Engine Journal.
Tags: News, Seo, Link Building


Present at the 2019 #HigherEd Content Conference: Submit a proposal by Feb 13

Looking for great presentations for the 2019 Higher Ed Content Conference (April 17) Welcoming hundreds of participants from close to 70 different institutions based in the US and Canada in April 2018, the 5th edition of the Higher Ed Content Conference was a big success. This online conference focusing only on content strategy and content processes for higher education will be back this year on April 17, 2019 – and YOU can be part of it and help make it as good as (or even better than) its pr...
Tags: Marketing, US, Marketing Strategy, Canada, Conferences, Content Strategy


After the Fyre Failure, What is the Role for Brand Influencers?

Brand influencers are a popular marketing tool because of their niche focus on a specific digital area. They include models, sports heroes, foodies, experts and all kinds of other bloggers. Companies use people (like me) to effectively increase their brand awareness because of our experience and online followings. After being heavily promoted by brand influencers on Instagram, the Fyre Festival failed spectacularly in spring of 2017. In addition, after watching the Netflix documentary, “Fyre: Th...
Tags: Instagram, Marketing, Sales, Netflix, Bahamas, Pablo Escobar, Bella Hadid, Fyre Festival, Billy McFarland, Kendall Jenner Emily Ratajkowski, Brand Influencers


How Employee Trust Leads To Trusted Brands

Every year, I look forward to the findings published by Edelman in their annual Trust Barometer. 2019’s findings paint a picture of a world where the nature of trust has changed profoundly. People have shifted their trust to the relationships within their control, most notably their employers. Globally, 75 percent of people trust “my employer” to do what is right, significantly more than NGOs (57 percent), business (56 percent) and media (47 percent). Around the world, there is an urgent desi...
Tags: Amazon, Microsoft, France, India, Philadelphia, Starbucks, Edelman, Salesforce, Seattle, Branding, Mark Disomma, Brand Culture, Paul Friederichsen, US Border Agency


Red Robin Celebrates 50th Anniversary + Visits NHRA Winternationals in Los Angeles!

 Red Robin invites YOU to their 50th Anniversary Celebration!   Red Robin is fueled up and hitting the open road! The casual dining restaurant famous for serving craveable, high-quality burgers along with bottomless sides is kicking off its 50th Anniversary celebration with the Forever Yummm Food Truck Tour, a custom-built truck that will treat fans to […]
Tags: Los Angeles, Seo, Red Robin, Red Robin Celebrates 50th Anniversary Visits NHRA, 50th Anniversary Celebration Red Robin


How to Create a Useful Content Marketing Plan in 6 Easy Steps

After being in the workforce for a few years, I decided to pursue a master of business administration degree. I had the grades, the experience, and the essay covered. Four letters stood in the way of my getting accepted at Southern Methodist University: G … M … A … T. The folks at SMU said […] The post How to Create a Useful Content Marketing Plan in 6 Easy Steps appeared first on Meryl Evans.
Tags: Marketing, Sales, Content Marketing, Digital Marketing, SMU, Southern Methodist University


15 Fun Real-Time Super Bowl LIII Tweets by Brands That Ran TV Spots

Super Bowl LIII is in the books, but the Twitter account for Pringles remained in character through Tuesday, continuing the theme of its Big Game spot by changing the account's handle to Sad Device before reverting to Pringles Tuesday afternoon. The ad featured two people making fun of an Alexa knockoff for not being able...
Tags: Advertising, Alexa, The Big Game, Social Pro Daily



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