Marketing


 

Safety Check Is Now Available to All Workplace by Facebook Premium Customers

Facebook's Safety Check feature is now available to all Workplace by Facebook Premium customers. Workplace by Facebook said at its Flow leadership summit last October that the social network's real-time notification feature for times of crisis would be added to its enterprise answer to Slack. System administrators can now enable Safety Check from their admin...
Tags: Facebook, Advertising, Social Pro Daily, Facebook Premium Customers, Facebook Premium


How The Masked Singer Became Broadcast’s Biggest Midseason Hit

The Masked Singer, Fox's bonkers new reality show in which celebrities dressed head-to-toe in outlandish costumes sing anonymously and one contestant is unmasked each week, has become 2019's first midseason hit--and is currently the season's No. 1 entertainment show among adults 18-49. The show's panelists and producers reflected on how the series became a hit...
Tags: Advertising, Fox, TCA Press Tour


4 Tips to Avoiding Foreclosure

Foreclosure is one of the most painful things that any homeowner can go through. Not only does it lead to mental and emotional trauma, but it can also lead to even more financial pain. That’s because, in the unfortunate event that your home doesn’t cover what you owe, the lender has the option to legally pursue you for the balance. As such, it is important to find ways of avoiding foreclosure by all means. To help homeowners avoid this painful process, here are 4 tips to avoiding foreclosure. ...
Tags: Personal Finance, Marketing, Pennsylvania, State


Facebook Is Giving Users More Details When Custom Audiences Are Used

Starting Feb. 27, Facebook will add more information to its "Why am I seeing this?" explanations of ads for users in cases when custom audiences built from customer files were used. The social network said in a Facebook Advertiser Hub post that when a shared custom audience from a customer file is used in an...
Tags: Facebook, Advertising, Social Pro Daily, Facebook Advertiser Hub


Daily Search Forum Recap: February 6, 2019

Here is a recap of what happened in the search forums today...
Tags: Seo, Search Forum Recap


Finn Partners Deepens Its Marketing Bench With Purchase of Boston Agency Small Army

Global marketing and communications firm Finn Partners has acquired Small Army, a 45-person Boston marketing and creative agency, for an undisclosed sum. Seven-year-old, New York-based Finn specializes in the travel, health, technology and financial services sectors. It started as primarily a public relations firm but has expanded its capabilities through acquisitions including U.K. travel firm...
Tags: New York, General, Boston, Advertising, Finn, Finn Partners, Small Army


Vp of Communications Caryn Marooney Is Leaving Facebook After 8 Years

Facebook vice president of communications Caryn Marooney is leaving the company after eight years, saying that she wants to return to her roots in tech and product. While there is never a good time for a company to bid farewell to one of its top communications executives, the timing is especially critical for Facebook after...
Tags: Facebook, Advertising, Caryn Marooney, Social Pro Daily


How Telemedicine Companies Are Making Healthcare Faster and Cheaper, and Its Marketing Edgier

When Zachariah Reitano was a teenager, he suffered erectile dysfunction and--like many of the 30 million American men who experience ED--he was embarrassed by it. Unlike most of them, though, he has a father who's a doctor specializing in men's sexual health, so Reitano was comfortable asking for help. That decision wound up saving his...
Tags: Advertising, Magazine, Reitano, Zachariah Reitano, Brandweek


Infographic: What Shoppers Actually Think About the Hottest Direct-to-Consumer Trends

With a bevy of direct-to-consumer upstarts regularly entering the market, we wanted to find out not only how consumers shop but also how they perceive trends within the DTC brand space. That's why Brandweek partnered with YouGov to survey 2,494 adults across the U.S. on their preferences when it comes to online shopping, pop-up shops...
Tags: Advertising, Magazine, Yougov, Brandweek


Bethenny Frankel on Making Mistakes, Her Trademark Candor and the Value of Real Housewives

Bethenny Frankel has come a long way since her first season of The Real Housewives of New York in 2008--specifically, from reality star to full-blown business mogul with a multimillion-dollar food and beverage empire, Skinnygirl, to her name. On Wednesday at Brandweek Challenger Brands in New York, Frankel opened up about how she grew her...
Tags: New York, General, Advertising, Frankel, Bethenny Frankel, Real Housewives Of New York, Challenger Brands, Brandweek Challenger Brands


Start Audible Trial via Amazon Echo, Get 4 Free Audiobooks

If you have any Amazon Echo device, you can start an Audible trial by simply saying “Alexa, start my Audible trial”. This will start a 30-day free trial, but through February 8th, 2019 at 4pm PT, signing up in this voice manner will get your 4 free Audiobook credits, not the usual two. Even better, I have been an Audible trial member before, and I was still eligible for this promotion. Here are the promotion details. Offer valid from 2/1/2019 at 12:00 a.m. PT until 2/8/2019 at 4:00 p.m. ...
Tags: Marketing, Alexa, Audible, Joanna Gaines, Deals & Offers, Tiffany Haddish, Start Audible Trial via Amazon Echo


Audible Trial via Amazon Echo, Get 4 Free Audiobooks

If you have any Amazon Echo device, you can start an Audible trial by simply saying “Alexa, start my Audible trial”. This will start a 30-day free trial, but through February 8th, 2019 at 4pm PT, signing up in this voice manner will get your 4 free Audiobook credits, not the usual two. Even better, I have been an Audible trial member before, and I was still eligible for this promotion. Here are the promotion details. Offer valid from 2/1/2019 at 12:00 a.m. PT until 2/8/2019 at 4:00 p.m. ...
Tags: Marketing, Amazon Echo, Alexa, Audible, Joanna Gaines, Deals & Offers, Tiffany Haddish


Facebook’s head of comms hits the road after 8 years at the company

Facebook head of communications Caryn Marooney is leaving for greener pastures, she announced today, on Facebook of course. She joins the growing number of executives and high-level employees departing the company during and after what may be its toughest year. “I spent a lot of time over the winter holiday reflecting, and with the New Year, and after 8 years at Facebook, I’ve decided to step down as leader of the communications group,” Marooney wrote. “I’ve decided it’s time to get back to m...
Tags: Social, Facebook, Mark Zuckerberg, Social Media, Tech, Kevin Systrom, Mike Krieger, Communications, Sheryl Sandberg, Cto, Jan Koum, Alex Stamos, Personnel, Marooney, Dan Rose, Neeraj Arora


Reebok Picks Deutsch as Global Creative Agency of Record to Build Its Fitness Brand

IPG's Deutsch has emerged as the winner of a global creative review launched by footwear brand Reebok. The agency's New York office will lead the business moving forward. The Boston-based company, which was acquired by Adidas in 2005, began the search for a new AOR partner several months after hiring former Crayola executive Melanie Boulden...
Tags: New York, Boston, Advertising, Adidas, Accounts, Deutsch, IPG, Reebok, Global Creative Agency of Record


Levi’s CMO Explains Why It’s Worth Taking the Risk to Be Political

With the American political scene about as raucous and contentious as it's ever been, a brand can be forgiven for wanting to steer clear of politics in any way. But Levi Strauss & Co. is willing to wade into that morass--most notably with last year's "Use Your Vote" campaign. The featured spot, along with its...
Tags: Advertising, CMO, Levi, Levi Strauss Co, Challenger Brands


Hotelmarketing.com Spotlights Tim Peter & Associates Blog Post

Hotel marketing news aggregator Hotelmarketing.com recently featured a blog post by Tim Peter. They highlighted his main points on the growing influence of AI in hotel ecommerce as part of their mission to bring important marketing news to those in the business. AI represents to businesses today what the Internet represented in the late 1990’s: A green field of opportunity to reinvent how business works and how you’ll interact with customers in the coming years. According to Tim Peter the...
Tags: Press Coverage, Seo, Mobile Commerce, Tim, Tim Peter, Press Coverage for Tim Peter & Associates, Digital Hotel Marketing, Associates Blog Post, Spotlights Tim Peter Associates Blog Post


BERTELSMANN GEN.2001 (BTG4) Decline -0.46% on Feb 6 - Z Tribune

BERTELSMANN GEN.2001 (BTG4) Decline -0.46% on Feb 6   Z Tribune Shares of BERTELSMANN GEN.2001 (FRA:BTG4) last traded at 322.5, representing a move of -0.46%, or -1.5 per share, on volume of 2660 shares.
Tags: Seo, Bertelsmann, Z Tribune


Founder and Global CEO of WPP’s Mirum Steps Down After 4 Years

Mirum, a WPP-owned digital agency network, recently said goodbye to its founder and global CEO Dan Khabie, who resigned in late January to pursue other ventures outside the holding company. His departure follows the merger of Wunderman and JWT, the latter of which acquired his former agency Digitaria in 2010 and combined it with 10...
Tags: Advertising, WPP, JWT, Wunderman, Mirum, Digitaria, Leadership & Talent, Dan Khabie


Founder and Global CEO of WPP’s Mirum Steps Down Following Wunderman Thompson Merger

Mirum, a WPP-owned digital agency network, recently said goodbye to its founder and global CEO Dan Khabie, who resigned in late January to pursue other ventures outside the holding company. His departure follows the merger of Wunderman and JWT, the latter of which acquired his former agency Digitaria in 2010 and combined it with 10...
Tags: Advertising, WPP, JWT, Wunderman, Mirum, Digitaria, Leadership & Talent, Wunderman Thompson, Dan Khabie


Why Musicians Should Think More B2B, Less About B2C

In this piece, Bobby Owsinski explains why, in the new music economy, artists need to think more about Business to Business transactions instead of just focusing on Business to Consumer transactions. _________________________ Guest post by Bobby Owsinski of Music 3.0 You might be wondering about the title and that’s because it contains some popular business-speak, so let me translate – B2B means “business to business” and B2C means “business to consumer.” This really relates to artis...
Tags: Facebook, Music, Diy, Marketing, Music Industry, B2C, Guest Post, Indie, Musicians, B2b, Music Business, Live & Touring, Indie Labels, Musician, Bobby Owsinski, D.I.Y


Segmentation Reveals Marketing’s Easiest Targets

Done well, market segmentation can do so much. It can uncover entirely new markets (see Blue Ocean Strategy), provide new ways of serving existing markets and rejuvenate entire categories and industries (remember Swatch watches?), out-maneuver competitors (Nike segments the market into very small niches so competitors are contained), and offer segment developers first-rights to the new market (The Walkman had a 50% market share at a 20% price premium for a couple of decades). Sure, competitor...
Tags: Nike, Branding, Customer Insight, Niraj Dawar


A Look at the Analog Research Lab, the Source of All of Those Posters in Facebook’s Offices

Artwork has always been a key component of Facebook's culture going as far back as 2005, when graffiti artist David Choe was hired to paint murals in what was then the company's headquarters in Palo Alto, Calif. As compensation, Choe was given the choice of $60,000 in cash or the same amount in Facebook stock....
Tags: Facebook, Advertising, David Choe, Choe, Palo Alto Calif, Social Pro Daily


Publicis Groupe’s Fourth Quarter Organic Revenues Miss Expectations, ‘Bumpy’ First Quarter Is Ahead

At the end of 2017, we asked: Will 2018 mark the end of Publicis Groupe's financial struggles? It does seem that the year held many bright spots for the holding company. Still, it's difficult to buck every negative trend that plagues the industry. Shares of Publicis in the U.S. fell more than 7 percent on...
Tags: General, Advertising, Publicis, Publicis Groupe


Google Search Console to Combine Data from Multiple Properties into One Report by @MattGSouthern

Google Search Console will soon assign all search data for a single piece of content to the canonical URL.The post Google Search Console to Combine Data from Multiple Properties into One Report by @MattGSouthern appeared first on Search Engine Journal.
Tags: Tools, News, Seo, Google Search Console, Google Search Console to Combine Data


When Fox Broadcasting Is Spun Off After the Disney Deal Closes, It Will Be ‘a Startup Company’

Fox Broadcasting is preparing for a new start in the TV industry. After the Disney deal to acquire 21st Century Fox closes in the next few months, the network will be spun off into a new company called Fox, alongside Fox News, Fox Sports and Fox Business Network. The network will enter this next chapter...
Tags: Advertising, Disney, Fox, 21st Century Fox, Fox Broadcasting, Fox Business Network, Startup Company, Fox News Fox Sports, TCA Press Tour


These Are the Super Bowl Ads That Triggered the Strongest Unconscious Response Among Viewers

Google's 100 Billion Words spot, which was about how real-time translation brings people together, triggered the strongest unconscious response among Super Bowl LIII viewers, according to a real-time study conducted during Sunday's game. It's not clear why exactly this ad resonated so much--only that at its peak, 87.5 percent of 37 audience members had a...
Tags: Google, Advertising, The Big Game


How Many Advertisers Were Behind Snap’s Strong Fourth-Quarter Revenue?

More than 1,400 companies advertised on Snapchat during 2018, according to MediaRadar, helping propel fourth-quarter revenue at parent Snap Inc. to a company record of $389.8 million, up 36 percent from the the previous year. Snap co-founder and CEO Evan Spiegel said during the company's fourth-quarter earnings call Tuesday that the platform now reaches 70...
Tags: Advertising, Snapchat, Evan Spiegel, Snap Inc, Publishers & Platforms


Poll: Is Moz Domain Authority Helpful Or Hurtful To SEOs?

Moz announced massive improvements to how they calculate their Domain Authority, DA, scores. I wrote about the "controversy" around the score at Search Engine Land yesterday. I included a lot of your reaction to the announcement and now I want to poll you all about if you think the score is helpful or hurtful to SEOs in our industry.
Tags: Search Engine Optimization Tools


PSA: Old Google Search Console Not Closing In March, But Some Features Are

Google's John Mueller issued a "PSA" this morning clarifying that the old Google Search Console is not closing in March. What is closing are some of the old features noted that are going away in March. But the old Search Console will remain active for some time until the other features are ported over.
Tags: Google, Seo, Google Search Engine Optimization, Search Console, Google Search Console, John Mueller



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