Marketing


 

Top 10 Best Credit Card Bonus Offers – February 2019

Updated February 2019. That space in your wallet or purse is more valuable than you think. Credit card companies are fighting it out, offering strong perks and $500+ value for a single card during the first year to encourage you to apply and try it out. These are the top 10 credit card offers that I would apply for right now, if I didn’t already most of them. Recent changes: Replaced Citi AA 50k card offer with limited-time Barclays AA 60k offer. Chase Southwest Rapid Rewards – easy Compan...
Tags: Credit Cards, Marketing, Hawaii, Barclays, Hawaiian Airlines, American Airlines, Southwest, Citi, Ruth, GrubHub, Chris Steak House, Deals & Offers, British Airways Visa Signature, Barclaycard Arrival Plus, Chase Sapphire Preferred Card, Chase Southwest Rapid Rewards


Whether It’s Valentine’s Day or Galentine’s Day, Try These Cocktail Recipes + Spirits Gifts Plus Something Special.

I have two cocktail recipes and a suggested scotch whisky to gift your scotch-loving friends in this post!   Oaxacan Beet Negroni   Ingredients: o   1 oz. Beet-infused Mezcal El Silencio Espadin* o   1 oz. Carpano Antica Formula Vermouth o   1 oz. Campari Method:  Stir with ice, Strain and served in a rocks glass with an orange peel. […]
Tags: Seo, Mezcal El Silencio Espadin, Carpano Antica Formula Vermouth


Daily Search Forum Recap: February 8, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Tags: Seo, Search Forum Recap


Google to Introduce Job Posting Markup for Remote Jobs by @MattGSouthern

Google will soon be rolling out the ability for companies to highlight postings for remote jobs in search results.The post Google to Introduce Job Posting Markup for Remote Jobs by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo


Three Alternatives to Pay Per Click Ads You’ve Gotta Check Out

Are you just done with Google Adwords? Here are a few ways you can get your name out there without PPC ads.
Tags: Business, Marketing, Ppc, Google Adwords


Why Big Little Lies, Originally a Miniseries, Is Coming Back to HBO for Season 2 This June

Two years ago at the Television Critics Association's winter press tour in Pasadena, Calif., the cast and producers of HBO's Big Little Lies insisted their show was a miniseries and that the story would not continue. Cut to two years later, and the original cast--Reese Witherspoon, Nicole Kidman, Laura Dern, Zoe Kravitz and Shailene Woodley,...
Tags: Hbo, Advertising, Television Critics Association, Pasadena Calif, TCA Press Tour


The Hidden Lesson In Big Beer’s Post-Super Bowl Antics (Hint: It’s Not About Fast Marketing)

What everyone will remember most about “Super Bore LIII” is not the game or the ads but the post-game tit-for-tat between Big Beer brands Anheuser Busch InBev and MillerCoors.   In case the game’s dullness induced you into a media-blocking stupor… Here’s what happened: ABI aired three Super Bowl ads blasting MC for using corn […]
Tags: Ecommerce, Advertising, Abi, Branding, Millercoors, Age Of The Customer, Anheuser Busch, Agile


Weekend reading: We might have bigger problems than a bad Brexit

Trigger warning: Thoughts on Brexit and politics more widely, followed by the week’s good reads. T he few innocents who still believed Jeremy Corbyn could be a Bobby Ewing character to wake the country from its bad Brexit dream have had a nightmare week. The Euro-sceptic Labour leader wrote to PM Theresa May setting out a Brexit compromise, and as the FT [search result] puts it: The letter not only shows how the Labour leader is trying to wriggle away from a second referendum, to the frustrati...
Tags: Google, UK, Germany, Marketing, US, Eu, Bbc, Britain, Theresa May, Labour, Nigel Farage, Parliament, Lloyds, Keir Starmer, Halifax, Brexit


Optimizing Your Writing Schedule For Your Business

Finding time to write or to organize outsourced written content takes a little trial and error because everyone works differently. Saying that, it is crucial to commit to producing content to remain competitive online. Once you find the best practices that suit your brand make them a routine. Below, StepForth has put together several steps to help optimize your time: Scheduling: Take the time to realize when your brain is most alive – is it in the morning or at night? Assign time a...
Tags: Seo, Tips, Uncategorised, StepForth, Successful Writing


Google Search Console’s Inspect URL Tool is Only Useful for Webpages by @MattGSouthern

Google's John Mueller has advised that the new inspect URL tool in Search Console is only useful for webpages.The post Google Search Console’s Inspect URL Tool is Only Useful for Webpages by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo, Google Search Console, John Mueller


Gap Appoints New CMO Alegra O’Hare

Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O'Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25. O'Hare joins Gap from Adidas, where she served as the vice president of global brand communications for Adidas Originals and Style. There, she led...
Tags: General, Advertising, Adidas, Hare, Gap Inc, adidas Originals, Alegra O Hare, CMO Alegra O'Hare


National Enquirer Unlikely to Lose Advertisers Following Alleged Blackmail Attempts Against Jeff Bezos

It remains to be seen whether advertisers will care as much as everyone else did about what Jeff Bezos had to say about The National Enquirer yesterday. But that might be a different story if legal action is taken against the publisher. With presumptuous headlines like Prince Harry telling his brother "It's Hell at Home!"...
Tags: Advertising, Prince Harry, Jeff Bezos, National Enquirer, Publishers & Platforms


What Tim Armstrong’s Past in Media Is Teaching Him About a Future in Commerce

Tim Armstrong is taking 25 years of learnings from leading jobs at Google and AOL and adapting them to his new venture, the dtx company, which funds commerce brands. During a Brandweek keynote, Armstrong talked about why he's investing in two of those business, cashierless outlet The Drug Store and beverage company Dirty Lemon. Adweek...
Tags: Google, Advertising, Aol, Tim Armstrong, Armstrong, Challenger Brands, The Drug Store


Veep’s Showrunner Often Feels Like the Trump Administration Is ‘Stealing From Us’

It's been more than a year and a half since Veep has been off the air, but the critically acclaimed HBO comedy will be returning with a bang for its seventh and final season, which premieres on March 31 and will focus on Julia Louis-Dreyfus' Selina Meyer as she runs for president. "She's as true...
Tags: Hbo, Advertising, Veep, Trump Administration, Julia Louis Dreyfus Selina Meyer, TCA Press Tour


Marketing Leaders Share Their Takeaways From Brandweek: Challenger Brands

Here at Adweek, we're reviewing hours of video footage gathered at the inaugural Brandweek: Challenger Brands. In the coming days and weeks, we'll be sharing full sessions to learn from leading CMOs at some of the most innovative brands today, from Hulu to Casper to IHOP to Kraft Heinz. In between those sessions, we caught...
Tags: Advertising, Hulu, Adweek, Ihop, Kraft Heinz, Challenger Brands


In Amusing New Ads, Deutsch Revives the Refreshing Sound of of Buschhhhhhhhhhh

What does refreshment sounds like? The answer, of course, is "Buschhhhhh." That intensely annunciated brand moniker--given added aural oomph by the pop/schhhhhh opening of a Busch can--debuted in a Super Bowl commercial by Deutsch two years ago. The latest spots from the agency use the same gag to good effect. And of course, woodland wackiness...
Tags: Advertising, Deutsch, AdFreak, Buschhhhhhhhhhh


The Inman Weekender: Keller Williams to purge ‘ghost agents’

The week's top real estate industry stories plus top Inman Connect New York talks.
Tags: Headlines, Marketing, Collection, Radio, Agent, Recap, Weekend, Industry News, Inman Connect New York, Keller Williams, Brokerage


Digital advances in the medical aid in dying movement

I am certain that many of you might be familiar with the intelligent, vibrant young lady named Brittany Maynard. Brittany’s story was so compelling to the world that it reached the most outstanding and historic numbers through digital media. Ms. Maynard was only 29, diagnosed with terminal brain cancer and decided that she would end […] Find jobs at Careers by KevinMD.com. Search thousands of physician, PA, NP, and CRNA jobs now. Learn more.
Tags: Health, Facebook, Twitter, Social Media, Maynard, Palliative Care, PA NP, CRNA, Brittany Maynard Brittany


BETTER LATE THAN NEVER - Who won the shirt and Why

I started this post several months ago, got caught up in other things and realized I failed to recognize a student who worked hard and won a Kamikaze Copy Sin shirt for her efforts. Last term I announced a tag contest.  Lexus has a new tag composed of two Kamikaze Copy Sins - Experience Amazing.  As many of you know, experience as a noun and/or verb is a KCS (Kamikaze Copy Sin).  Amazing, a true KCS to anyone passing through my class' experience.   Both words are overused relics of Ad Ages p...
Tags: India, Advertising, Carol, KCS, Kamikaze Creative, India Allen, Carol Vick


Intel’s Global Creative Director Exits After Company Dismantles In-House Agency

Intel has confirmed the departure of its vice president and global creative director Teresa Herd who oversaw the Silicon Valley's in-house hub Agency Inside. The departure follows Intel's decision to lay off all of Agency Inside's creative and production staffers to focus the in-house operation only on account services last November. According to people with...
Tags: Advertising, Intel, Silicon Valley, House Agency, Leadership & Talent, Teresa Herd


Freaky Friday: NASCAR Team Wraps Cup Series Mustang With Driver’s Face

Corey LaJoie might not have the most impressive stock car record in motorsport, but he will have the most recognizable car at Daytona 500 later this month. Go Fas Racing, along with its sponsors, have decided that the best livery for the No. 32 Old Spice car is a giant stretched version of its driver’s head. […] The post Freaky Friday: NASCAR Team Wraps Cup Series Mustang With Driver’s Face appeared first on The Truth About Cars.
Tags: Marketing, Racing, Autos, Nascar, Weird News, Motorsport, Daytona, Corey LaJoie, News Blog, Liveries, Stock Car Racing, Go Fas Racing


40% of LinkedIn Members Visit the Site Every Day, Engagement is up 60% by @MattGSouthern

LinkedIn has released an ebook for social media managers that contains an updated list of stats about the platform.The post 40% of LinkedIn Members Visit the Site Every Day, Engagement is up 60% by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Social Media, Seo, Linkedin


Embracing mobile commerce: 6 ways to optimize

As previously published on TA Digital It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. In today’s digital era, wireless devices have made life easier for everyone. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? With many shoppers starting and ending their shopping journey on mobile, it is imperative that businesses optimize for mob...
Tags: Mobile, Seo, Commerce, Harvard Business Review, TA Digital


FDA chief summons Altria and JUUL to Washington to discuss teen vaping

The head of the U.S. Food and Drug Administration is calling Altria and Juul to meet in Washington to discuss their tie-up and how it impacts the companies’ plans to combat teen vaping. Earlier this year, Altria  href="https://techcrunch.com/2018/12/20/juul-labs-gets-12-8-billion-investment-from-marlboro-maker-altria-group/">invested $12.8 billion investment in Juul. “After Altria’s acquisition of a 35 percent ownership interest in JUUL Labs, Inc., your newly announced plans with JUUL con...
Tags: Startups, TC, Tobacco, Washington, Government, Virginia, America, Social Media, Tech, Food And Drug Administration, Fda, E-cigarettes, Marlboro, Head, Juul, U S Food and Drug Administration


Jeff Bezos Isn’t Afraid of Total Exposure

Normally the web is a haven for the dark side. This time, the Amazon chief executive used it to let in the light.
Tags: Amazon, News, Social Media, Jeff Bezos, Bezos, David J, Bribery and Kickbacks, Computers and the Internet, Amazon.com Inc, American Media Inc, Pecker, Jeffrey P


Google Search Console Is Down Right Now (Update: It Is Back Now)

Right now, if you try to access Google Search Console you will get a 404 page not found error. This is not intentional, something is wrong and Google is working on the fix...
Tags: Google, Seo, Google Search Engine Optimization, Google Search Console


Search Buzz Video Recap: Google Algorithm Update, Search Console Analytics Consolidation & Bing To Slow Crawling

This week I published the monthly Google webmaster report summarizing the past month of changes in search with Google. Google may have done a search ranking algorithm update yesterday...
Tags: Google, Seo, Search Buzz Video Round Recap, Google Google


Alain Pinel launches new concierge service and charity

Alain Pinel Realtors is giving back. The San Francisco Bay Area-based real estate brokerage announced this week that it was centralizing its charitable efforts and launching a charity-arm called APR Gives.
Tags: Facebook, Technology, Home Improvement, Charity, Social Media, Radio, Agent, Industry News, San Francisco Bay Area, Brokerage, Select, Alain Pinel, Alain Pinel Realtors, California wildfires, Mike Hulme, Rainy Hake Austin


Sprint Sues AT&T Over ‘Deception’ of 5G Claims

Sprint is suing AT&T over a recent rebrand of some of its advanced 4G LTE networks as "5G Evolution (5GE)," claiming that it's false advertising that harms the reputation of the legitimate next generation of wireless technology. AT&T says that the 5GE label, which began appearing in the upper corner of subscribers' phones this year,...
Tags: General, Advertising, 5g, AT T


Sonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound

Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding--a new sound that will help consumers recognize the brand when they make purchases with their Mastercard or when they see an ad for...
Tags: General, Advertising, Mastercard



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