Marketing


 

Turkish Airlines unveils new LEGO Movie 2 In-flight Safety Video

Turkish Airlines is marking its move to a state-of-the-art home base, Istanbul Airport, by launching a fun and original safety video involving characters from the latest big-screen animated LEGO adventure. The LEGO Movie 2, from Warner Bros. is being shown in theatres worldwide beginning today.Last August, Turkish Airlines debuted the , which was also inspired by the LEGO® Movie franchise. The video topped the viral charts with 20 million views in just one month and then brought home the gold...
Tags: Featured, Australia, Advertising, Turkey, Lego, Portugal, Travel & Tourism, Tokyo, Airbus, Warner Bros, Skytrax, Turkish Airlines, Star Alliance, Board, Lego Group, Istanbul Airport


Jeff Bezos Nudes, Self-Aware Fish, and Brain Zapping: Best Gizmodo Stories of the Week

A good rule of thumb if you’re going to threaten to publish nude photos of the richest man on the planet unless he says you’re not working with the Saudi government is: Probably don’t do that! And if for some reason you are reckless enough to do that, you probably shouldn’t do so in writing!Read more...
Tags: Google, Star Wars, TV, Science, Technology, Movies, Instagram, Net Neutrality, Labor, Drugs, Horror, Funerals, China, Social Media, Star Trek, Fish


Singer/Dancer/Actor/Activist Ricky Rebel Hits the 2019 Grammys’ Red Carpet!

Ricky Rebel. Have you heard of Ricky Rebel? Maybe, maybe not. Ricky Rebel is a Singer, Musician,  Dancer, Actor, Activist! He does many things and does them all exceedingly well. He’s known for his Glam Pop/Rock music and videos!   Ricky is a Freedom of Expression Advocate, including breaking stereotype boundaries as a bi-sexual male. […]
Tags: Seo, Ricky, Ricky Rebel


How to Cash a Check If You Don’t Have a Checking Account

For many people, it can be difficult to imagine living without a checking account. But it’s the reality for the roughly 8% of Americans who are living “unbanked,” meaning they have no bank account whatsoever. In addition, a total of 28.3% of Americans are either unbanked or underbanked, which means they rely on alternatives to banks for financial services like check cashing. Unfortunately, living without a checking account is costly. Nearly every available service for cashing checks will impose...
Tags: Marketing, Walmart, Bank, Make Money, MoneyGram, Money Tips


Google’s Gary Illyes Urges SEOs to Stick to the Basics by @MattGSouthern

More than once during his recent AMA on Reddit, Google's Gary Illyes advised SEOs to stick to the basics.The post Google’s Gary Illyes Urges SEOs to Stick to the Basics by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo, Ama, Gary Illyes, Reddit Google


Maison Francis Kurkdijian Launches Two Gorgeous Scents for Spring 2019!

 I  am obsessed with fragrances.. and I am not sorry. I don’t buy just anything, I hunt till I find the perfect scent for me.  Body chemistry is everything. While it can be a challenge to find a great fragrance for oneself, the reward is substantial because 1) you are wearing a scent that really […]
Tags: Seo, Maison Francis Kurkdijian


Viewers No Longer Need a Cable Subscription to Stream Epix

Epix had been one of the only remaining premium cable networks that was not available to stream without a cable subscription--until today. The MGM-owned network has rolled out a direct-to-consumer offering, called Epix Now, that will allow viewers to stream Epix content for $5.99 a month. "Epix is set up for its biggest year yet,"...
Tags: Advertising, MGM, Epix, Streaming & OTT, TCA Press Tour


The One Who Writes

I remember all the times I started writing a book that I never finished. I thought I was serious. But not enough to set a certain time every day when I wrote. I could find time whenever right? Not so much. That never worked out… never. When I wrote my books for Packt, they sent me a schedule. The rough draft had a deadline. In fact, each chapter had a deadline along the way. And I kept that up. And I wrote the chapters in order, even the boring parts. Though I remember staring at my computer fo...
Tags: Writing, Seo


Walmart.com Elevates MoDRN Style With New Private Brand

It’s been almost a year since Walmart redesigned the home décor shopping experience on Walmart.com. According to a post from Anthony Soohoo, SVP and Group General Manager, Home, Walmart U.S. eCommerce on the retailer’s blog Walmart.com has seen nearly 35% increase in visits to their home décor page, with the majority of customers spending more time on the site. On Friday Walmart unveiled MoDRN, an exclusive online private brand designed for the modern home. Created for customers who embrace a mo...
Tags: Featured, Walmart, Branding, Carrara, Anthony Soohoo, Hayneedle, Group General Manager Home Walmart


CLOSING THIS WEEK: Have You Completed Your Power Broker Survey?

RISMedia’s 31st Annual Power Broker Survey is closing this Friday, Feb. 15. To participate in the survey this year, brokers are required to have completed a minimum of $75 million in sales volume and 250 transactions in 2018—a broader range than in recent years. New to the Power Broker Survey? If you participated in past years, RISMedia emailed you your firm’s link to the survey. If you did not receive it, or are new to the survey, you can complete it here: Important Information  The survey sh...
Tags: Real Estate, Technology, News, Marketing, James Jones, Radio, Broker, Latest News, Best Practices, Spotlights, Power Broker Survey, Maria Patterson, Power Broker, Power Broker Report, 2019 Power Broker Report, 2019 Power Broker Survey


Velocity early-bird ticket rates expire FRIDAY!

My Private Brand’s flagship conference, Velocity, is in its third year running, bringing you conversations and networking with the best and brightest minds in private brand and retail. Pick up your ticket now and save $300 with our early-bird pricing. These low rates expire Friday, February 15th, so act now to save big. This year we’ve lined up an amazing list of speakers that includes icons geniuses and mavericks from major retailers like Kroger, Publix, and Metro, hot disruptors like Boxed.com...
Tags: Featured, Velocity, Branding, Metro, Kroger, Doug Baker, Follett, Gil Phipps, Christopher Durham, Jeff Gamsey, Marie Horodecki Aymes, Kroger Publix, Kenan Flagler, Jason Bidart, Jan Benedict Steenkamp, Brandefy


Google Images & Video Search Have “Massive Potential,” Often Overlooked by SEOs by @MattGSouthern

According to Google's Gary Illyes, image and video search are most often overlooked, and SEOs should be paying more attention.The post Google Images & Video Search Have “Massive Potential,” Often Overlooked by SEOs by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo, Gary Illyes


brand social purpose

Sometimes we marketers can climb so far up the brand ladder from functional benefits to emotional benefits to social benefits, we can lose touch with why people are buying our products in the first place. There is power in purpose-driven brands. And yet, when every piece of marketing attempts to communicate some kind of social purpose, social purpose can start to lose its meaning, particularly when purpose is left to the agency. A British soft drink brand called Oasis recently mocked the curr...
Tags: Oasis, Branding, Ann Handley, Brand Purpose


5 Call to Action Examples to Boost Blog Conversions

Surely, you already have signed up to different websites before. (And just so you know, I’m not calling you Shirley!) Have you downloaded Dropbox, PayPal, or Spotify? You might have even followed a YouTube subscriber after visiting their website. If that’s the case, then that’s the result of a well-made call-to-action (CTA). Think about this; you would be using a lot fewer apps or sites if it weren’t for CTAs. The same goes for blogs. In fact, call-to-actions are vital for blog ow...
Tags: Abc, Advertising, Cta, Brian, Shirley, Tulsa, Blog Tips, Backlinko Baclinko, AC Owen Construction AC Owen Construction, South Tulsa Dental South Tulsa Dental, Make Better Landing Pages


Swedish Elite Soccer Team Lets a Fan Be the Coach in Unique Marketing Stunt

To help sell season tickets Swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout.Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game during the season.Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together.Experien...
Tags: Advertising, Milk, Fanager, Sports Ads, GAIS, Gloria J, Elite Soccer Team, Unique Marketing Stunt


Using category and tag pages for SEO

We often encounter sites with category and tag structures which are completely unmanaged. Even large news sites can suffer from over usage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used wrong, it’ll break things. This article dives into why those pages are so important and how to use them. We’ll use category archives as our prime example. Category arch...
Tags: Google, Seo, Content Seo, Michiel, Site Structure


Yes, Facebook’s ’10 Year Challenge’ WAS Just a Harmless Meme by @schachin

The meme may have been harmless, but here's why Facebook's facial recognition software is anything but harmless fun.The post Yes, Facebook’s ’10 Year Challenge’ WAS Just a Harmless Meme by @schachin appeared first on Search Engine Journal.
Tags: Facebook, Seo


The Evolving Role of Customer Service: Your Questions

While my blog was being “reworked” (read: unhacked), I posted in Linked-In about the webinar I did last week with Microsoft. That was the first of a three-webinar series on the challenges affecting customer service these days and for the next couple of years.  The first webinar was on the evolving role of customer service and how it is going to look in the next decade. Tags:  customer service efficiency effectiveness Esteban Kolsky Facebook Like Google Plus One
Tags: Microsoft, Marketing, Customer Service, Esteban Kolsky Facebook Like Google


As Emerson Elec Co (EMR) Share Value Declined, Banque Pictet & Cie Sa Has Raised by $570,000 Its Position; Levin Capital Strategies LP Trimmed Whirlpool (WHR) Position by $95.71 Million - Thе Mоnіtоr

   Thе Mоnіtоr Banque Pictet & Cie Sa increased its stake in Emerson Elec Co (EMR) by 115.87% based on its latest 2018Q3 regulatory filing with the SEC. Banque Pictet ...
Tags: Seo, Cie SA, Banque Pictet Cie SA, Levin Capital Strategies LP, Emerson Elec Co EMR


Building Blocks of a Customer Experience Transformation Strategy

Do you know all of the building blocks of a customer experience transformation strategy? I've mentioned the CX Perception Gap before, right? You might know it as Bain's Delivery Gap, which states findings from their 2005 research: 80% of executives believe they deliver a superior experience, while only 8% of customers agree. Tags:  Annette Franz (Gleneicki) customer experience building blocks transformation perception gap customer strategy Facebook Like Google Plus One ...
Tags: Marketing, Bain, Facebook Like Google, Annette Franz Gleneicki


Using Journey Maps to Tell the Customer’s Story

I originally wrote today's post for Story of Business. It appeared on their blog on August 3, 2018. Stories are a wonderful communication tool and a powerful teaching tool. They allow you to deliver a message in a way that engages the audience, helps them understand the characters in play, and, hopefully, inspires them. People tend to connect to stories and, therefore, remember them and the message they convey. Tags:  customer journey mapping customer experience customer journey A...
Tags: Marketing, Facebook Like Google, Annette Franz Gleneicki


CNP

As Close as Necessary to Perfect The thing is, with limitless focus and energy, just about everything can be improved. That’s not the question. The question is: Is this thing you’re working on as close to perfect as it needs to be? As close to perfect as your customer demands? As close to perfect as the budget can allow? It’s not settling to walk away from something that’s CNP. It’s simply a smart allocation of your resources. [Please don’t forget the opposite: BGE. Which stands for Barely Good ...
Tags: Uncategorized, Branding, BGE, CNP


Long untouchable, web giants now know what it feels like to be hunted | John Naughton

Governments, after years of indulgence, are rightly getting tough on social media sitesThe key question to ask when a shocking tragedy comes to light is this: does it signify a scandal or a crisis? Scandals happen all the time in societies. They generate a lot of heat, outrage and public angst. But, eventually, the media caravan moves on and nothing much changes.When in 2011, for example, the Guardian printed shocking revelations of tabloid phone-hacking and, particularly, the news that reporter...
Tags: Google, Facebook, Technology, Pinterest, Privacy, Social Networking, Children, Social Media, UK News, John Naughton, Milly Dowler


How to Float to the Top: A Local Plumbers Guide to SEO

by Robert Clough Take out your plumber marketing checklist. You have a website with effective and responsive design. You created social media pages and are active on them. And you created your Google My Business page so Google recognizes your business. Is that everything? Nope -- you're missing a crucial digital marketing strategy. That strategy is SEO. How are your clients finding your business? They go on Google and search for relevant terms. You have to ensure your business is appearin...
Tags: Google, Seo, Don, Small business marketing, Plumber, Niche Marketing, Robert Clough Take


Government’s secret post-Brexit plan must rule out the Singapore model

Whitehall should publish the findings of ‘Project After’ to clarify the direction of UK industrial strategy in the case of no-dealThere are plans under discussion in Whitehall to cope with the long-term consequences of a no-deal Brexit. Dubbed Project After, these plans involve Whitehall officials poring over the government’s entire portfolio of tax and spending commitments and how they might be adjusted once the UK tumbles out of the European Union’s single market and tariff-free customs area.C...
Tags: Twitter, Europe, Business, Politics, UK, Technology, Media, Internet, Singapore, Social Media, European Union, UK News, World news, Blogging, Britain, Asia Pacific



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