Marketing


 

Why the Madras High Court’s interim ban on enabling download of Tik Tok is worrying

The Madras High Court has asked the Indian government to ban the download of TikTok, as an interim measure, to prevent new users from using the app. It has directed that the media stop showcasing videos from TikTok, and the Government of India enact a law on the lines of Children’s Online... ...
Tags: Travel, News, Children, Social Media, Intermediary Liability, Madras High Court, Government of India, Freedom Of Expression, Tik Tok, Bytedance, Section 79, Tiktok


Australia passes social media law penalising platforms for violent content

Labor supports legislation in response to Christchurch shooting that threatens jail for executives, despite media companies’ concernsThe Australian parliament has passed legislation to crack down on violent videos on social media, despite furious reaction from the tech industry, media companies and legal experts.The Labor opposition combined with the ruling Liberal-National Coalition to pass the law on Thursday, despite warning it won’t allow prosecution of social media executives as promised by...
Tags: Google, Amazon, Facebook, Twitter, Media, Labor, Internet, Australia, Youtube, Social Media, Australia news, Digital Media, Australian politics, Labor party, Christchurch, Christian Porter


Apple Underdogs at work on Pizza Box

Apple has released a 3 minute commercial, “The Underdogs”, featuring a team of four creatives who take on the challenge of pitching a design for a round pizza box. The drama hinges on a work car park accident and leads to two days of intense brainstorming, analysis and collaboration. The final scene has the wonder team in the elevator on their way to meet with Vivienne, with the tag line “Apple at work”. The light hearted short film is a call back to Apple’s patent of the round pizza box design,...
Tags: Apple, Commercials, Microsoft, Youtube, Advertising, Facetime, Mark Molloy, Vivienne, Exit Films, Smuggler, Francesco Longoni, Mark E Doutt


Australia Passes Law to Punish Social Media Companies for Violent Posts

Parliament adopted a measure that would criminalize “abhorrent violent material” shared on social media platforms, threatening huge fines for tech companies and jail for their employees.
Tags: News, Australia, Censorship, Social Media, Parliament, Google Inc, Facebook Inc, Law and Legislation, Computers and the Internet, Politics And Government, YouTube.com, Freedom of Speech and Expression


Celebrity Licensing Guide For Retail

Why are retailers so interested in celebrity licensing programs when many of them (actually, most of them) fail (if they even get off the ground)? Consider the following three reasons (which also generally apply to brand owners): 1. Engaging Fan Base (Loyalists). Retailers benefit from the celebrity’s fan base that wants to interact with the celebrity in new ways, through licensed product. For example, Drew Barrymore’s fans trust her credibility in the category. 2. Attracting New Consumers....
Tags: Hollywood, London, Sofia Vergara, Martha Stewart, Walmart, Flower, Ashley Olsen, Drew Barrymore, Jennifer Lopez, Kmart, Sports Illustrated, Michael Phelps, Donald Trump, Central America, Branding, Steve Barry


Ruhnn, a Chinese startup that makes influencers, raises $125M in U.S. IPO

Ruhnn, a company that enables influencers to sell through ecommerce and is plotting to change the faces of China’s fashion industry, has raised $125 million after it listed on the Nasdaq on Wednesday. The company sold 10 million American Depositary Shares at $12.5 a pop, the midpoint of its expected range. In an earlier filing with the U.S. Securities and Exchange Commission, the Alibaba-backed firm targeted to raise $200 million from its initial public offering. While big brands in the U.S. are...
Tags: Ecommerce, Asia, Entertainment, China, Marketing, US, Social Media, Tech, E-commerce, KoL, Alibaba, Tencent, WeChat, Online Marketplace, Manufacturing, Alibaba Group


FTC targets suspicious ad claims by diamond and CBD brands: Marketer's Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected] Dry January has come and gone, and spring's arrival means drinking weather is here. But consumers are still keeping a close eye on their alcohol intake, giving rise to a spate of new low-alc beers. Get the scoop on two of the newest offerings below, along with how Kraft is trying to keep is Lunchables brand relevant....
Tags: Amazon, Advertising, Colin Kaepernick, Nike, Amazon Prime, Pennsylvania, Fda, General Mills, Kraft, Vermont, Federal Trade Commission, Molson, Luna, Ftc, Millercoors, Marcus


Snapchat to focus on Stories and camera at partner summit

At its first Snap Partner Summit this week in Los Angeles, Snapchat is ready to discuss expanding access to its camera and augmented reality features. It's a move that will enable more apps developers to piggyback on Snapchat's proprietary technology. CEO Evan Spiegel and his co-founder Bobby Murphy are set to take the stage on Thursday at the marquee event to outline the priorities for the year ahead. "Historically, as a company, Snap has been very closed up," says Sophia Dominguez, CEO of SVRF...
Tags: Apple, Facebook, Microsoft, Advertising, Snapchat, Pandora, Evan Spiegel, Snap, Bobby, Lee, Evan, Bobby Murphy, Jason Lee, Sophia Dominguez, Lens Studio, Los Angeles Snapchat


EU leaders cold on Brexit extensions as no-deal scenario increasingly likely - Xinhua | English.news.cn - Xinhua

EU leaders cold on Brexit extensions as no-deal scenario increasingly likely - Xinhua | English.news.cn   Xinhua BRUSSELS, April 3 (Xinhua) -- European Commission President Jean-Claude Juncker appeared to close the door on Wednesday before British Prime Minister ...
Tags: Seo, Eu, Xinhua, Jean Claude Juncker, Xinhua BRUSSELS, Xinhua European Commission


Bing Makes Text Ads More Actionable With New Extension by @MattGSouthern

Bing Ads introduced a new extension which lets advertisers utilize call-to-action buttons with text ads.The post appeared first on Search Engine Journal.
Tags: News, Seo, Paid Search


Q&A: Accenture and Droga5 Leaders Talk Compromise, Cultural Unity and ‘Don Draper Characters’

It's official: David Droga, the man who said he would never sell, has agreed to do just that. Pending official review by the FTC and the DOJ, the ad industry's largest consultancy and its (arguably) second best-known independent agency will soon join forces as Droga5 becomes a property of Accenture Interactive. The news has already...
Tags: Advertising, Doj, Don Draper, Ftc, David Droga, Leadership & Talent


DataXu Lays Off About 30 Staffers

DataXu laid off approximately 30 staffers earlier this week, according to multiple sources, the same week the company named Ed Montes as president and general manager of its TotalTV unit. Montes confirmed the layoffs, telling Adweek that less than 10 percent of the company's roughly 300 employees were affected. The ultimate decision about who was...
Tags: General, Advertising, Adweek, Montes, Totaltv, Ed Montes


Adobe Expands Video Editing Capabilities With AI

Adobe After Effects rolled out a new feature on Wednesday that can automatically scrub objects from a video for the first time. While Adobe Photoshop has long offered a tool that can conceal areas of a still image with camouflage fill, the software giant said the ability to do so across multiple frames was made...
Tags: Advertising, Artificial Intelligence


Staples' new logo cuts right to the chase

Staples is keeping things literal with a new logo that includes a staple icon that can also be used as a desk. The office supplies retailer updated its brand this week with a new look, services and in-house offerings designed to appeal to its business customers. The new logo puts a simple staple ahead of the Staples brand name, which is still in red. The "staple" logo is a departure from the Framingham, Mass.-based chain's slanted L logo, which was in use for more than 25 years. A release offers...
Tags: Amazon, Advertising, Staples, Costco, Dick s Sporting Goods, Staples Inc, Amazon Business, Armin Vit, Twitter LinkedIn Instagram, Marshall Warkentin, UnderConsideration, Sycamore Partners Staples


Citizens split on upcoming Euro elections - EU Today

Citizens split on upcoming Euro elections   EU Today Europeans are divided before the European elections. When asked about their assessment of the economy, society and the EU at present, Europeans frequently ...
Tags: Seo, Eu, EU Today


Topical SEO: 7 Concepts of Link Relevance & Google Rankings

Posted by Cyrus-ShepardLinks matter for SEO. A lot. Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. They’ve invented a number of clever ...
Tags: Google, US, Seo, Larry Page, United States, John Adams, Seattle, Cornell, Domain Authority, PageRank, LSI, Cyrus Shepard, Bill Slawski, New York Times Every, Marie Haynes, Google rankings


Tim Peter Appears in new Tech Trends Ebook

Customer data platform ARM Treasure Data has released an ebook this week on technology trends and the way they will impact the future of marketing. Early in the book they talk to our founder and president Tim Peter about something most businesses seem to have trouble with: effective use of data. The ebook focuses on data as the foundation of marketing technology and speaks to multiple experts on its use. Tim Peter addresses the importance of personalization: The biggest challenge I’ve seen is th...
Tags: Press Coverage, Seo, Tim Peter, Marketing Technology, Press Coverage for Tim Peter & Associates, Digital Hotel Marketing, Tim Peter Appears, ARM Treasure Data


Hundreds of millions of Facebook records exposed on public servers – report

Material discovered on Amazon cloud servers in latest example of Facebook letting third parties extract user dataMore than 540m Facebook records were left exposed on public internet servers, cybersecurity researchers said Wednesday, in just the latest security black eye for the company.Researchers for the firm UpGuard discovered two separate sets of Facebook user data on public Amazon cloud servers, the company detailed in a blogpost. Continue reading...
Tags: Amazon, Facebook, Technology, Media, Privacy, Social Networking, Social Media, US news, UpGuard


yawn or grab a bite? / Baille Baille l’originalité?

THE ORIGINAL? Mc Donald’s “lenticular poster” – 2008 “24 hours” Source : Agency : DDB Auckland (New Zealand) LESS ORIGINAL Mc Donald’s – 2019 “24 hours” Source : AdForum Agency : TBWA B.A (Argentina) [Author: Joe La Pompe]
Tags: Food, Fatigue, Restaurants, Advertising, Argentina, Bite, DDB, Auckland New Zealand, Mc Donald, Yawn, Print & Outdoor, Joe La Pompe, AdForum Agency, Grab, Yawning, Asleep


Timeline: The Bold Work That Made Droga5 an Iconic Independent Agency

In one of the more dramatic pieces of agency acquisition news in recent years, Droga5 today announced it will be acquired by Accenture Interactive. The 13-year-old creative agency founded and led by David Droga has been one of the most notable independent players in the agency world throughout its run, and Droga5's work has often...
Tags: General, Advertising, David Droga, Accenture Interactive


Time to make fraud prevention your business

Fraud exists in many forms and impacts businesses and consumers daily. The Canadian Marketing Association wants to ensure that the marketplace is free of fraud and is committed to an environment in which consumers are protected and businesses can thrive. As a member of the Fraud Prevention Forum, the CMA along with other partners, work to raise awareness of fraud related activities with the aim... Read more on the CMA website.
Tags: Sem, Cma, The Canadian Marketing Association, Fraud Prevention Forum the CMA


How an Email Marketing Company Is the Real Winner From the Shopify and Mailchimp Breakup

Consider this an overnight success story almost a decade in the making--Klaviyo, an email service and marketing company founded in 2012-- is currently the hottest company on the block thanks to the ongoing drama with Shopify. As news rolled out over Mailchimp leaving Shopify's marketplace, many merchants forced to make a decision about email service...
Tags: Advertising, Retail, Mailchimp, Shopify, Klaviyo


Security Firm Finds Millions of Facebook Data Files Were Stored on Amazon’s Public Cloud Servers

A cybersecurity firm says it has found millions of Facebook user files stored on a public Amazon cloud server. According to UpGuard, more than 540 million records with user information including comments, likes, reactions, names and Facebook IDs were exposed on the public internet through third-party data sets totaling 146 gigabytes. The files, revealed today,...
Tags: Amazon, Facebook, Advertising, Publishers & Platforms, Facebook Data Files Were Stored on Amazon


Google Explains 301 Redirects Are Not Links But...

Google's John Mueller said that while 301 redirects are not seen by Google as links, the links pointing to the redirected page can pass through to the destination page. But 301s are primarily used for canonical purposes by Google he said.
Tags: Google, Seo, Google Search Engine Optimization, John Mueller


Google Trick For Sites Not Ready To Be Listed In Google

I'll start off by saying I wouldn't necessarily classify this as a trick but John Mueller of Google called it a trick. If your site gets indexed and ranks in Google but you aren't ready for that to happen, you can use the site-removal tool in Search Console to remove it and then cancel that request when you are ready to have it show back up in Google.
Tags: Google, Seo, Google Search Engine Optimization, John Mueller


Ralph Lauren Consolidates Global Media Account With 4 Agencies, Primarily Zenith as AOR

Ralph Lauren announced on Wednesday that it has consolidated all of its global media buying and planning efforts with four agencies from 12. The selection follows a review that involved 11 agencies, although it is unclear which ones. Publicis' Zenith, named agency of record for global strategy and buying, has been awarded most of the...
Tags: General, Advertising, Ralph Lauren, Zenith, Publicis Zenith, Consolidates Global Media Account With


WhatsApp Is Giving Users More Control Over How They Can Be Added to Groups

WhatsApp added several privacy settings to enable its users to determine how they can be invited to and added to groups on the messaging application. The new features will help prevent users from being added to spam groups. Users can now go their settings menu and tap Account, Privacy and Groups, where they can choose...
Tags: Advertising, Social Pro Daily


The 1 thing to avoid in online political arguments

A recent study examined the role that incivility plays in how people perceive online political arguments.The results showed that incivility led to more negative perceptions of political arguments — even when the argument was logical.The researchers suggested that name-calling, mockery and other forms of incivility should be avoided if you want to persuade people along political lines. None What's a great way not to persuade people in online political discussions? Toss in a bit of incivility. Tha...
Tags: Psychology, Politics, Internet, Social Media, Innovation, University of Texas Rio Grande Valley, Jason Popan, Popan



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