Marketing


 

What Is Medicare?

Medicare covers a lot, but many older Americans who enroll in the health care program need other insurance as well. Some people 65 and older still work and have access to their employer’s health benefits. Others can still access health benefits during retirement. Still, others qualify for veterans benefits or even Medicaid — all while still qualifying for Medicare benefits. When you have several layers of insurance coverage available, how do you know which plan should be paying for which service...
Tags: Congress, Marketing, Insurance, Social Security, Medicare, Social Security Administration, Medicaid, Lou Gehrig, Medicare Advantage, Lyndon B Johnson, Medicare Advantage Plans, Medicare Insurance, Medicare Supplemental, Railroad Board, Medicare Part, Social Security Administration Someone


Finding Success in Radical Candor

Sometimes as an entrepreneur, you set out to build one thing but end up with something else entirely. That was the case with Taylor Cavanah. A trained physicist, he and his best friend were on the path to building a technology company only to stumble across a gaping need in the veterinary world. Today, Taylor is the CEO of PetDesk, a platform that enables pet care providers and pet owners to connect and manage their pet’s care. In this interview, he shares how the company was built, why he pr...
Tags: Podcast, News, Pr, Albert Einstein, Taylor, Vegas, Entrepreneurism, WBC, Ken, The Successlab Podcast, PetDesk, Taylor Cavanah, Ken Tsui, Taylor Cavanaugh


Problems with a point- NOT a plug, just some thoughts on books and book writing

Problems with a Point: Exploring Math and Computer Science by Gasarch and Kruskal, available on amazon here, came out a while back  and I plugged it in my  blog post here. Regan-Lipton reviewed it here. This post is NOT a plug, its random points about the book and book writing 1) On Feb 28 I checked my Amazon ranking twice. At noon it was at 400,000 and at 4:00PM it was at  roughly 80,000.  Either (a) someone bought a copy, or (b) the number of sales of such books is so small that amazon does ra...
Tags: Amazon, Seo, Jk Rowling, Clyde, Lance, Gasarch, Kruskal, Regan Lipton, Georgia Martin


Britain Proposes Broad New Powers to Regulate Internet Content

A growing number of countries are now eager to punish Facebook and other internet companies for harmful material on their platforms.
Tags: Facebook, Twitter, News, Censorship, Social Media, Britain, Zuckerberg, Google Inc, May, Facebook Inc, Computers and the Internet, Regulation and Deregulation of Industry, Mark E, YouTube.com, Freedom of Speech and Expression, Theresa M


Waitrose Stirs Up Private Brand Mixers

Building on the growing trend of premium mixers, UK-based retailer Waitrose has introduced Sekforde a private brand range designed to fill the gap in premium mixers for specific spirits. Championing the unique flavors in spirits, these mixers aim to enhance, rather than mask, the true flavors of the liquid. The Sekforde mixers come in four different variants: Whisky & Bourbon – A sparkling blend of Sicilian Orange, Rosemary and Gentian Bitters Light & Spiced Rum – A sparkling blend of Lime, Mi...
Tags: UK, Featured, Global, Waitrose, White, Branding, Rosemary, Farringdon, Waitrose Partners, Cacao Gin Vodka, Sekforde, Talula White, Pierpaolo Petrassi


TIME IS RUNNING OUT! Register for the 3rd Annual Velocity Conference

HURRY! Only 20 Days Left To Register Velocity Conference April 29 – May 1, 2019 Charlotte, North Carolina Velocity Will Sell Out! Don’t miss your chance to register and join us in Charlotte! REGISTER TODAY! You just finished reading TIME IS RUNNING OUT! Register for the 3rd Annual Velocity Conference! Consider leaving a comment! SPONSORS:  
Tags: Featured, Branding, Charlotte, Charlotte North Carolina Velocity Will Sell


Charlie Collier On Why He Left AMC to Run Fox, and What’s Next For the Network

When it was announced in October that then-AMC Networks chief Charlie Collier had been tapped as Fox Entertainment CEO, the news came as a surprise to many in the TV industry--including Collier himself. But a call from Fox Corp. executive co-chairman Rupert Murdoch, who invited him to oversee the Fox broadcast network, "changed my life,"...
Tags: General, Amc, Advertising, Fox, Rupert Murdoch, Amc Networks, COLLIER, Charlie Collier, Fox Entertainment, Programming & Performance, Fox Corp, Run Fox


How DTC Invisible Aligner Brands Build Trust to Challenge the Orthodontic Status Quo

Jordan Katzman and Alex Fenkell met at summer camp when both were 13 years old, bonding immediately, in part over their shared mouths of metal. As their friendship continued into adulthood, they keenly remembered the awkwardness of their orthodontia experience. "It was just truly a pain point in our youth," Fenkell said. "We figured there...
Tags: Advertising, Magazine, Challenger Brands, Alex Fenkell, Fenkell, Jordan Katzman, DTC Invisible Aligner Brands Build Trust


To Battle Fin-Tech Upstarts, Big Banks Are Turning to—What Else?—Technology

When Capital One rolled out its automated fraud-check texting system a few years ago, the bank was surprised to find how many possible answers its customers could find to a simple yes-or-no question. While around 85 percent of people responded to the alerts about potentially suspicious credit card activity with a "confirm" or "deny" as...
Tags: Advertising, Artificial Intelligence, Magazine


Remember Free TV? It’s Coming Back in a Big Way

In January, almost a year after Viacom CEO Bob Bakish told investors his company was preparing to launch a streaming service in late 2018, Viacom finally unveiled its OTT strategy--but it wasn't what anyone had been expecting. Instead of creating its own subscription video on demand (SVOD) service--as rivals Disney, Comcast and AT&T are doing--the...
Tags: Advertising, Magazine, Viacom, BOB BAKISH, Streaming & OTT, Disney Comcast


Editor’s Letter: Brandweek Is Back for Another Year, With New Awards and a Storied Franchise

The drive east from Los Angeles to Palm Springs for decades has been a journey away from the normal to a higher, clearer plain. Desert denizens including the likes of Bob Hope, Frank Sinatra and Elizabeth Taylor must have felt that in their fabled escapes there. And we at Adweek certainly did last year when...
Tags: Advertising, Los Angeles, Magazine, Elizabeth Taylor, Adweek, Palm Springs, Brandweek, Bob Hope Frank Sinatra


Infographic: 27% of Gen Zers Say They Always Write a Product Review After Making a Purchase

It may seem like a hassle to write a recommendation after buying a product online, but not for Gen Z. In fact, according to new research from tech company Social Media Link, over 60 percent of Gen Zers say they leave a review often, if not every time. Maybe that's because Gen Z values recommendations...
Tags: General, Advertising, Magazine, Gen Zers, Data Points, Social Media Link


3 Common Video Marketing Mistakes to Avoid

I got my start in advertising by accident. I never went to ad school or film school; I made videos on YouTube that went viral, and brands started reaching out. I've worked with brands big and small, and I started to notice that many brands--especially the less established ones--would make the same mistakes with their...
Tags: Advertising, Magazine, Voice


After Buying Pluto TV, Viacom Sets Its Content Strategy for the Streaming Service

When Bob Bakish was named Viacom CEO in December 2016, he began "warehousing" the company's library content that had been previously licensed to other SVOD services, so that it would be at the ready whenever the company settled on its streaming strategy. Now that the Pluto TV deal has closed (as discussed in this week's...
Tags: Advertising, Magazine, Viacom, Streaming Service, Pluto TV, SVOD, BOB BAKISH, Streaming & OTT, After Buying Pluto TV Viacom


PB Careers: Family Dollar – Private Brands Business Manager

PB Careers: Family Dollar – Private Brands Business Manager Job Description The Category Business Manager develops the cross-category approach to creating, developing, marketing and promoting our Private Brands to achieve established company financial objectives and continued year over year growth. The role will support the Private Brand objectives by collaborating closely with Merchandising Teams, Marketing, Global Sourcing, Pricing, Bid & Auction, Visual Merchandising, and 3rd party Service Pr...
Tags: Featured, Microsoft, Branding, Family Dollar, 2019, Category Analytics, Merchandising Merchandising Strategy Analytics, Merchandising and Private Brands, Buyers Vendors, Represent Private Brand, Retek, Volvo Parkway Chesapeake Virginia Zip Postal


Chase Freedom Unlimited Review – 3X Ultimate Rewards Points Per Dollar On Up To $20K In Spending During First Year

The Chase Freedom Unlimited Card is a no-annual-fee rewards card which earns a flat 1.5% cash back on all purchases (or a possibly more valuable 1.5 Ultimate Rewards points per dollar spent). This is a different card from the popular Chase Freedom, which has 5% cash back on rotating categories every quarter and then 1% cash back on all other purchases. Here are the highlights: Earn 3% cash back on all purchases in your first year up to $20,000 spent. After that earn unlimited 1.5% cash back on...
Tags: Credit Cards, Marketing, United, United Airlines, Hyatt, British Airways Avios, Deals & Offers, Chase Freedom, Southwest Rapid Rewards, United Miles, Chase Freedom Unlimited Review, Sapphire Reserve, Chase Sapphire Preferred Chase Sapphire Reserve, Southwest Rapid Rewards Points, Sapphire Preferred Freedom Unlimited, Sapphire Preferred Sapphire Reserve Ink Preferred


wannabe influencer marketing

Recently the owner of a small hotel in the Philippines called White Banana grew frustrated by the constant stream of requests he received from “wannabe influencers” (his term), each one trying to score a free vacation in return for Instagram posts. He posted the following announcement: “We are receiving many messages regarding collaborations with influencers, Instagram influencers. We kindly would like to announce that White Banana is not interested to “collaborate” with self-proclaimed “influen...
Tags: Instagram, Social Media, Unilever, Philippines, Branding, White Banana


Google’s de-indexing issue still not fully resolved

Not fixed yet – but Google is working on it and has been communicating better about the issue. Please visit Search Engine Land for the full article. [Author: Barry Schwartz]
Tags: Google, Seo, Barry Schwartz


Google’s de-indexing issue still not fully resolved but Google is working on it

Not fixed yet – but Google is working on it and has been communicating better about the issue. Please visit Search Engine Land for the full article. [Author: Barry Schwartz]
Tags: Google, Seo, Barry Schwartz


Goldman Sachs Group (Call) (GS) Shareholder Locust Wood Capital Advisers Has Cut Stake by $20.38 Million; As Nxstage Medical (NXTM) Shares Were Volatile, Holder Alpine Partners Vi Lowered Its Position by $691,600 - D Minute

   D Minute Locust Wood Capital Advisers Llc decreased its stake in Goldman Sachs Group Inc (Call) (GS) by 59.34% based on its latest 2018Q4 regulatory filing with the ...
Tags: Seo, D Minute Locust Wood Capital Advisers Llc, Goldman Sachs Group Inc Call GS


Should democracies leave voters to their handheld devices? | Paul Chadwick

The European parliament has identified the dangers of social media misuse ahead of its polls next monthIt feels urgent, with elections approaching in several democracies, to focus on lessons from 2016, when the Brexit referendum and the US presidential election were both marred in ways still coming to light. Among several valuable reports, a recent study for the European parliament’s Panel for the Future of Science and Technology usefully encapsulates the challenges without unremitting alarmism ...
Tags: Europe, US, Social Media, European Union, Australia news, Digital Media, Cambridge Analytica, Paul Chadwick


6 Reasons Your Hotel Might Not Be Succeeding in 2019

It’s no surprise that times have changed — and, sometimes, it can be hard to reshape your business so that it, too, shifts with the times. The hospitality and travel industries are no exception to this, and stagnation may be the reason why your Hotel is underperforming. Looking for specifics to help you turn things around, boost occupancy and regain the profits you seek? Here are six common reasons why today’s Hotels falter — and how you can avoid them. 1. You Don’t Have a Social Media Presenc...
Tags: Facebook, Hotels, New York City, San Francisco, Social Media, Seo, Social Media Marketing, Hotel, Expedia, Orbitz, Instagram Facebook, Kacey, Social Media Management, Social Media Community, Hotel Social Media, Morch


‘I want to be… consumed as a sex object,’ says #DisabledPeopleAreHot creator

Andrew Gurza isn’t here to remind the world that disabled are cute, or even inspiring. No. He is here to prove that disabled people are hot.
Tags: Twitter, Life, Lifestyle, Social Media, Disabled, Disabilities, Ad Friendly, Queerty, Josh Galassi, Andrew Gurza, Disabledpeoplearehot


‘I want to be sexualized and consumed as a sex object,’ says #DisabledPeopleAreHot creator

Andrew Gurza isn’t here to remind the world that disabled are cute, or even inspiring. No. He is here to prove that disabled people are hot.
Tags: Twitter, Life, Lifestyle, Social Media, Disabled, Disabilities, Ad Friendly, Queerty, Josh Galassi, Andrew Gurza, Disabledpeoplearehot


Remembering Argentina’s 9/11 With A Little Help from An Agency Friend

Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It’s also the most common type of advertising in the world and the central reason that the industry has a bad name. Far away, on the other end of the scale, there’s important work being done to inform […] The post Remembering Argentina’s 9/11 With A Little Help from An Agency Friend appeared first on Adpulp.
Tags: Advertising, Radio, Argentina, Cause-Related Marketing


Celebrate National Beer Day Today, April 7!! Hit These Great Spots for Maximum Beer Choices!

Today, Sunday, April 7, it’s time to bust out the brews (as if we needed an excuse anyway…) and celebrate the day dedicated to drinking beer – National Beer Day. Whether you’re a beer enthusiast or new to the game, or in the mood for a hefeweizen, IPA, or lager, there are plenty of spots […]
Tags: Seo


Michelle Obama's book is set to become the best-selling memoir in history - NBC 15 WPMI

Michelle Obama's book is set to become the best-selling memoir in history   NBC 15 WPMI Barack Obama is also writing a White House memoir, which the publisher hopes will be released this year. Michelle Obama's memoir "Becoming" could become ...
Tags: Nbc, White House, Barack Obama, Seo, Michelle Obama


Commercial Printing Market Innovations, Trends, Technology And Applications Market Report to 2018-2023 - The Ranger News

Commercial Printing Market Innovations, Trends, Technology And Applications Market Report to 2018-2023   The Ranger News Commercial Printing market is analyzed considering industry experts, to help produce maximum returns-on-investment as it provides clarity required to make ...
Tags: Seo


5 Less Obvious PPC Testing Ideas That You Should Try by @afhammer

Looking for new PPC features and ideas to test? Spice up your PPC campaign testing with these five tests.The post 5 Less Obvious PPC Testing Ideas That You Should Try by @afhammer appeared first on Search Engine Journal.
Tags: Seo, Ppc, Paid Search, Marketing Analytics



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