Marketing


 

YouTube Livestreamed a Congressional Hearing on Online Hate. Then Racist Comments Flooded the Site

YouTube disabled live chat because of "hateful comments" about the broadcast
Tags: News, Uncategorized, Social Media, Overnight, Onetime


BE Exclusive: Tribes braces for digital offering via The Tech Company - ETBrandEquity.com

BE Exclusive: Tribes braces for digital offering via The Tech Company   ETBrandEquity.com The Tech Company will develop several IP platforms to bridge offline customer experience with the digital and online world.
Tags: Seo, Tech Company ETBrandEquity com The Tech Company


Coachella Festival Shopping Extravganzas at RonRobinson (Fred Segal Melrose): 4/10 + 4/17, 1-6 PM

      Don’t miss this opportunity to get amazing festival fashions and accessories for him and/or her including hats, beauty products and jewelry.   Stevie Wilson, LA-Story.com ________________________DEALS and STEALS(Affiliate Links) I curate deals that offer bonuses, bargains, and great products –and some are very specifically for this site to feature to my audience because […]
Tags: Seo, Don, Stevie Wilson


The Chris Voss Show Podcast Intellimedia Networks NAB Show 2019 Booth Interview

Intellimedia Networks NAB Show 2019 Booth Interview
Tags: Podcast, News, Seo, Chris Voss, Intellimedia Networks


Kroger Evolution Of Our Brands: From “Knock-Offs” To “Knock-Outs” – Velocity Conference Preview

If you haven’t already registered for this year third annual Velocity Conference, April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC now is the time. Tickets are selling fast and you do not want to miss Gil Phipps, VP Branding, Marketing, & Our Brands for Kroger when he presents: EVOLUTION OF OUR BRANDS: FROM “KNOCK-OFFS” TO “KNOCK-OUTS” One of the industry’s most established and highly regarded grocery retailers won’t stop pushing the boundaries to increase its private bran...
Tags: Featured, Velocity, Branding, Kroger, Charlotte NC, Vertex, Gil Phipps, Méridien Charlotte, VP Branding Marketing Our Brands


Myspace's music purge is the latest cultural scrubbing we'll regret | Will Cox

Bob Dylan’s first acting role was wiped because it took up space. What might we mourn from 50m songs deleted from Myspace? Back when people still bought CDs and streaming media was a slow and frustrating experience, my teenage band recorded a number of average songs and put them out. I have copies of two of the three EPs we released. What didn’t get committed to those low-print-run, landfill-fodder discs was uploaded to our MySpace and left to float in the digital forever of the internet.Two wee...
Tags: Music, Technology, Internet, Social Media, Culture, Digital Media, Bob Dylan, Myspace, Will Cox


Today, Customer Experience (Cx) Makes or Breaks Your Brand Promise

Content isn’t king. Customer experience is king. What does this mean for marketers? Simple. When a brand’s primary advertising claims fail to play out in real life, the result is more cognitive dissonance and loss of trust. In other words, it’s exactly what no one wants. In days gone by, a brand could make a […] The post Today, Customer Experience (Cx) Makes or Breaks Your Brand Promise appeared first on Adpulp.
Tags: Advertising, Customer Experience


It’s A New Day: Customer Experience (Cx) Makes or Breaks Your Brand Promise

When a brand’s primary advertising claims fail to play out in real life, the result is more cognitive dissonance. In other words, it’s exactly what no one wants. In days gone by, a brand could make a questionable claim and more easily get away with it. In today’s information economy, there’s no getting away with […] The post It’s A New Day: Customer Experience (Cx) Makes or Breaks Your Brand Promise appeared first on Adpulp.
Tags: Advertising, Customer Experience


The Difference Between Hollywood And Marketing

Hollywood and the marketing industry have a lot in common: both create fantasy worlds that spark our imagination. Both build dreams. Hollywood’s goal is to entertain (and some of the more ambitious movies also aim to make us think). Marketing’s goal is to make us desire things or experiences, or more technically, to increase the perceived value of things and experiences. Hollywood builds dreams in 90-minute shots that we generally watch once, when we choose to watch it. We pay to watch. Marke...
Tags: Hollywood, Disney, Brand Marketing, Branding, Niraj Dawar


Happy Cheese-ster! From Waitrose

This Easter, British supermarket Waitrose is introducing a private brand hot cross bun spiced cheese to its shelves and it’s the perfect way to spice up a cheese board for Easter gatherings. It may sound like a seasonal mix-up, but the combination of subtle seasonal spices, zesty candied orange peel and plump sultanas blended with creamy Yorkshire Wensleydale makes a un-eggs-pected cheese delight. Alice Shrubsall, cheese buyer at Waitrose & Partners, says “Sweet treats often go hand in hand with...
Tags: Featured, Waitrose, Branding, Wallace, Wensleydale, Waitrose Partners, Yorkshire Wensleydale, Alice Shrubsall, Hot Cross Bun Yorkshire Wensleydale Truckle


Evangelion Bar Lets You Drink Rei & Asuka’s Sour Fluids

Tokyo’s Evangelion Bar is reopening, allowing fans of the philosophical franchise a second opportunity to gorge themselves on Eva-themed cuisine. The Evangelion Bar at 46 Shokudo in Tokyo’s Ikebukuro neighborhood is to reopen, giving otaku a second chance to sample the various snacks and drinks based on the popular anime and manga franchise. Among the […]
Tags: Food, Alcohol, Marketing, Tokyo, Anime, Eva, Ikebukuro, Image Gallery, Anime Goods, Evangelion, Asuka, Evangelion Bar


KFC pokes fun at Instagram influencers with a Colonel Sanders version

KFC’s latest colonel isn’t a celebrity. It isn’t even a real person. Meet the Virtual Influencer Colonel, a computer-generated, suave-looking guy posting images on Instagram  (well, supposedly doing the posting). The social-media campaign—teased on Twitter and Facebook—spoofs the fame that people and, increasingly, brands, seek out on Instagram. Posts on the platform include a "secret recipe for success" tattoo on his abdomen, show off his styled gray hair and altogether modern take on ...
Tags: Facebook, Instagram, Advertising, Kfc, Klear, Chris, Sanders, Hemsworth, Liam, Turbotax, Darrell Hammond, Wieden Kennedy, OG, Harland Sanders, Yum Brands KFC, TurboTax Dr Pepper and Old Spice


U.S. senators take aim at Big Tech's 'dark patterns'

Two U.S. senators introduced a bipartisan bill that would ban "manipulative" design features and prompts that let large websites such as Alphabet Inc.’s Google or Facebook Inc. "trick consumers into handing over their personal data." Democratic Senator Mark Warner and Republican Senator Deb Fischer introduced the bill on so-called "dark patterns" on Tuesday, according to a news release from Warner’s office. Such features, based on behavioral psychology, include pre-checked boxes or pop-ups in...
Tags: Google, Facebook, Microsoft, Washington, Advertising, House, Warner, Senate Intelligence Committee, Federal Trade Commission, Mark Warner, Facebook Inc, Alphabet Inc, Deb Fischer, Big Tech, Facebook Twitter and Google, Harry Brignull


Netflix said to be in talks to buy iconic Hollywood venue

Netflix is in talks to acquire the Egyptian Theatre in Los Angeles, according to a person familiar with the matter, potentially putting a historic Hollywood venue in the hands of the streaming giant. The theater would be used to host industry screenings and premieres, and a purchase doesn’t signal that Netflix wants to get in the business of brick-and-mortar locations, said the person, who asked not to be identified because the discussions are private. Netflix would acquire the Egyptian from ...
Tags: Hollywood, Advertising, Los Angeles, Netflix, Roma, Steven Spielberg, Aero, Motion Picture Association of America, Academy of Motion Picture Arts Sciences, Santa Monica California, Tinseltown, Hollywood Boulevard, American Cinematheque, Douglas Fairbanks, Sid Grauman, Seven Samurai Netflix


NCAA Championship Game Averages 19.6 Million Viewers; Tournament Tops $933 Million in Ad Revenue

Virginia's thrilling, 85-77 victory over Texas Tech in overtime during last night's NCAA men's basketball championship game averaged 19.6 million viewers, according to Nielsen. That's a 23% increase over last year's final on TNT and TBS, which historically draws a smaller audience than CBS', but a 15% drop compared to CBS' final in 2017. The...
Tags: Virginia, Advertising, Cbs, Ncaa, TNT, Texas Tech, Streaming & OTT, Programming & Performance


New Google Search Commands – Before: and After: by @martinibuster

Google informally announced a new search command. It allows you to restrict searches by time.The post New Google Search Commands – Before: and After: by @martinibuster appeared first on Search Engine Journal.
Tags: Google, News, Seo


Trump Confidante Turned Tell-All Memoirist Adds ‘Ad Agency President’ to His Resume

Cliff Sims is far from the average ad industry executive. For one, he is currently suing his own former employer, President Donald Trump, for allegedly using the Trump 2020 campaign organization to "improperly seek retribution against" him, according to The New York Times. He has also been the subject of a Twitter rant from Trump...
Tags: Advertising, The New York Times, Donald Trump, Leadership & Talent, Cliff Sims


White House Correspondents Discuss the Media’s Credibility in the Trump Era

The White House Correspondents-focused panel at the NAB Show 2019 in Las Vegas was one of the conference's most timely to date. NBC News chief White House correspondent Hallie Jackson, PBS NewsHour White House correspondent Yamiche Alcindor, CBS News Radio White House correspondent Steven Portnoy (who said he came to Las Vegas on Air Force...
Tags: White House, Advertising, Nbc News, Las Vegas, Hallie Jackson, Yamiche Alcindor, Steven Portnoy, Programming & Performance, PBS NewsHour White House, CBS News Radio White House


Facebook’s tributes section serves as an online memorial for deceased users

Death doesn't stop Facebook users from sharing memories, and now those memorialized posts have a dedicated spot on the network. Facebook Tribute is a section on memorialized profiles for users to write posts and share memories. The post Facebook’s tributes section serves as an online memorial for deceased users appeared first on Digital Trends.
Tags: Facebook, News, Trends, Social Media, Web, Facebook update, Facebook memorial pages, Facebook Tribute


Family Feud Live™ Takes To The High Seas With Debut On Carnival Cruise Line's Mardi Gras; Survey Says - It's Gonna Be Fun! - GuruFocus.com

Family Feud Live™ Takes To The High Seas With Debut On Carnival Cruise Line's Mardi Gras; Survey Says - It's Gonna Be Fun!   GuruFocus.com Popular Game Show Among Exciting New Entertainment Options on Carnival's Most Innovative Ship Set to Debut in 2020. PR Newswire. MIAMI, April 9, 2019.
Tags: Seo


The Trade Desk Appoints Vina Leite as Chief People Officer

Experienced Leader Focuses on Employee Development as Company Accelerates Growth LOS ANGELES — Global advertising technology leader, The Trade Desk (Nasdaq:TTD), is pleased to announce the appointment of Vina Leite as Chief People Officer. Based in Ventura, CA, Vina will lead the company’s human resource strategy and operations around the world. Her team is responsible […] The post The Trade Desk Appoints Vina Leite as Chief People Officer appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Ventura, VINA, Ad & Media Strategies, Ad Networks and Platforms, People in Ad Tech, The Trade Desk, Trade Desk NASDAQ, Vina Leite


It probably won’t be long before Team Gizmodo savages its new owner

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. A few comments about comments: In a letter sent out to Wall Street Journal subscribers last night, Editor-in-Chief Matt Murray writes, “This week, we are introducing initial steps that will pave the way for audience conversations that more of you may be interested in reading and pe...
Tags: Texas, Boston, Advertising, CMO, Kanye West, Say Media, Rolling Stone, Gizmodo, Wall Street Journal, Jalopnik, WSJ, Gawker Media, Murray, Woodstock, Univision, Hearst


Perion Extends Undertone’s Digital Advertisement Solution, Acquires Captain Growth

Disruptive AI technology unlocks value of ad units – based on performance signals – across social, search and display campaigns to be integrated into Undertone’s Synchronized Digital Branding TEL AVIV, Israel & NEW YORK — Perion Network Ltd. (NASDAQ:PERI) announced the acquisition of Septa Communications LLC, also known as “Captain Growth”, to complement Undertone, a […] The post Perion Extends Undertone’s Digital Advertisement Solution, Acquires Captain Growth appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Undertone, Online Media, Media Buying, Peri, Ad & Media Strategies, Ad Products, Perion Network, Captain Growth, Digital Branding, Septa Communications, TEL AVIV Israel NEW YORK Perion Network Ltd NASDAQ, Septa Communications LLC


Over 3 Decades Ago, Wendy’s Made History With ‘Where’s the Beef?’

Thirty-five years ago, Chicago ad agency Dancer Fitzgerald Sample cast a retired manicurist named Clara Peller in a Wendy's ad. In the spot, Peller inspected a competing chain's oversized bun and bleated: "Where's the beef?" The phrase saw Wendy's sales jump 31 percent and fast became part of the American vernacular. (Alas, Wendy's fired its...
Tags: General, Advertising, Chicago, Wendy, Clara Peller, Peller, Fitzgerald Sample, 40 Years Bold


Back When Computer Mouses Were New, This Cat Took Care of the Demonstration

Casting animals in TV spots is nothing new, but 32 years ago, computer giant Commodore showed just how effective it could be. In 1986, the computer mouse was still a newfangled device. Tasked with explaining how one worked, agency Ted Bates decided to hire the most logical demonstrator: a cat. As Adweek reported at the...
Tags: General, Advertising, Adweek, Ted Bates, 40 Years Bold


Advertising Trade Groups Are Creating a Coalition to Push for a Federal Data Privacy Law

Several of the largest advertising trade groups are banding together to push for a federal data privacy law. The Association of National Advertisers (ANA), American Association of Advertising Agencies (4A's), Interactive Advertising Bureau (IAB) and others are creating a coalition called "Privacy For America," which will work with Congress to draft and potentially pass legislation...
Tags: Congress, Advertising, America, Ad Tech & Mar Tech


Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive partnerships with several major publishers, including Hearst and USA Today--bills itself as the first agency to...
Tags: Advertising, Usa Today, Hearst, Programmatic


Outbrain Completes Acquisition of Ligatus and Announces New Executive Leadership Team for Europe

LONDON — Outbrain, the world’s leading discovery and native advertising platform on the open web, announced the completion of the acquisition of Ligatus, a leading European native advertising platform currently working with many of Europe’s premium publishers such as RTL, Le Monde and Stern. “All these newly formed leadership roles will ensure Outbrain is a […] The post Outbrain Completes Acquisition of Ligatus and Announces New Executive Leadership Team for Europe appeared first on Ad Tech Dail...
Tags: Europe, Advertising, Outbrain, Ligatus, LONDON Outbrain, Outbrain Completes Acquisition of Ligatus, RTL Le Monde


WPP Opens New Campus in Amsterdam

The renovated Amsteldok building brings together 15 WPP agencies into a single location LONDON — WPP (NYSE:WPP) marked the opening of its new Amsterdam campus as it continued the roll-out of its global co-location strategy. Each WPP campus is designed to provide world-class spaces that bring together its people and agencies into one location, encouraging […] The post WPP Opens New Campus in Amsterdam appeared first on Ad Tech Daily.
Tags: London, Advertising, Amsterdam, Press Releases, WPP, Online Media, Ad & Media Strategies, Ad Groups & Agencies, Amsteldok, Wpp Amsterdam


YouTube develops more 'interactive' videos

YouTube is developing choose-your-own-adventure-style shows, exploring a new storytelling format that could increase viewers and ad sales for the world’s largest video website. A new unit will develop interactive programming and live specials under Ben Relles, who had been overseeing unscripted programs, the Google-owned company said Tuesday. Relles, who has worked at YouTube for eight years, just started in the role and is still exploring the best ways for YouTube viewers to participate in s...
Tags: Google, New York, Youtube, Advertising, Netflix, Ben, Netflix Inc, Alphabet Inc, Susanne Daniels, Eko, Ben Relles, Walmart Inc



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