Marketing


 

Coachella on My Mind! What’s Hot for Coachella Festival Fashions: Look to STS for KILLER Denim Styles.

California style seems to always begin with denim. Whether it’s a jacket, jeans, or shorts, it’s always in style. You don’t have to spend hundreds of dollars on denim to get some great styles to wear around town or to your favorite music festival! With Coachella 2019 opening on Friday, you can still find some […]
Tags: California, Seo


Disney takes the wraps off Disney+

The Walt Disney Co. on Thursday gave the investor community its first look at direct-to-consumer  service Disney+, and it seems the Mickey Mouse gloves are coming off in the fight against streaming leader Netflix. Disney waited until near the very end of its two-hour, 45-minute pitch to announce the launch date and pricing structure for Disney+, a premium subscription service that will carry no advertising whatsoever. The DTC product will go live in the U.S. on Nov. 12 for $6.99 per month, or...
Tags: Amazon, Marvel, Advertising, Disney, Fox, Netflix, Iger, Pixar, Jon Favreau, Morgan Stanley, George Lucas, Mickey Mouse, Walt Disney Co, Favreau, Bob Iger, Netflix Disney


Sign Up IRL

The New York fashion boutique, The Conservatory, brings a new layer of exclusivity to online and brick and mortar commerce. How? Shoppers must first visit the physical retail space before they are given access to the brand’s online store. Because shoppers can’t preview any items online, there is a sense of exclusivity and a feeling of initiation around signing up in the store. Other brands are also finding interesting ways to merge their digital and physical offerings including: Harvey Nichols’ ...
Tags: E-commerce, Sem, Innovation, Retail, Brand Experience, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Digitail®, Exclusive Retail, Branding and selling


BodyBrew BOD® Cold Brew System Unboxing Review

BodyBrew.com Spill and Shatter Proof BodyBrew® uses only the highest quality materials to make the bod cold brew coffee system. 24 oz. of Extract Per Brew Cycle 24 oz. equals 8-12 servings of hot or iced coffee. The super-concentrated extract stores fresh in the fridge for up to two weeks. Health Safe Tritan® The BOD® is made using Tritan®, which is BPA, BPS, Phalate and PVC free. Dishwasher Safe All parts of the bod system are dishwasher safe. No need to worry about scratches, warps, st...
Tags: Reviews, Health, Seo, Chris Voss, Brew Chamber Micro, Stainless Steel Filter Custom


Disney Unveils Release Date, Price and Content Lineup for Disney+ Streaming Service

Disney has been short on specifics about its new streaming service, Disney+, since announcing it last year. That changed today, when Disney executives finally unveiled details--including a launch date and pricing-- about its streaming rival to Netflix during its Disney's Investor Day in L.A. The new service will debut on Nov. 12 in the U.S....
Tags: Advertising, Disney, Netflix, Streaming & OTT, Disney Streaming Service


How Is The Term Brand Defined?

We use the term “brand” with such frequency, such alacrity, and such assurance, you’d almost think we know what it means. So what does brand mean? Fact is, we use “brand” to mean many things. Many different things. So I thought I’d start a glossary of the different meanings of the term brand. Please feel free to add to the list in the comments section below. 1. A brand is a name that a seller uses to label a product in order to communicate with consumers. As in: let’s call this fizzy caramel-...
Tags: Johnson, Fedex, Branding, Brand Research Brand Strategy Brand Licensing, Brand Definitions, Niraj Dawar, Johnson Imagine


Mazda3 Hatchback - Dream Bigger / Dreams (2019) :60 (USA)

Automotive The 2019 Mazda3 Hatchback story wants you to #FeelAlive and other #uplifting hashtags as you Dream Bigger. Will it work? Read more about Mazda3 Hatchback -... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising, FeelAlive


Walmart buys ad tech startup that specializes in self-serve ads

Walmart is going from bargain bins to header bidding with its planned acquisition of Polymorph Labs, an ad technology firm that will help the retailer compete with Amazon in e-commerce advertising. On Thursday, Walmart announced its intention to buy the startup, which brings an ad server, header-bidding technology  and expertise in self-serve platforms. The technology from Polymorph is another signal that Walmart wants to build an ad platform to rival Amazon’s growing offering, which took ...
Tags: Amazon, Advertising, Walmart, TechCrunch, WPP, VUDU, Marin Software, Dentsu, Margaritis, Dentsu Aegis Network, Will Margaritis, Polymorph Labs, Polymorph, Wes MacLaggan


Elwyn Berlekamp Died April 9, 2019

Elwyn R. Berlekamp entered this world on Sept 6, 1940, and left it on April 9, 2019.  Wikipedia calls him An American Mathematician which seems to narrow to me. He worked on a variety of topics which were Math, Comp Sci, finance, and likely others --- if you know any that I missed leave comments. Here are some of the things he worked on: 1) Factoring Polynomials over large finite fields (See here from 1970) I quote the abstract This paper reviews some of the known algorithms for factoring polyn...
Tags: Wikipedia, Seo, John Conway, ERB, Richard Guy, Galois, NIM, Reed Solomon, Elwyn Berlekamp, Elwyn R Berlekamp, Berlekamp Massey Algorithm, Berlekamp Welch Algorithm, Berlekamp, Axcom, James Harris Simons, Renaissance Technologies Corporation


Lawmakers Demand Social Network Execs Reveal What They Spend Fighting Terrorism

The head of the House subcommittee on intelligence and counterterrorism is on a quest to find out precisely how much money YouTube, Microsoft, Facebook, and Twitter are spending each to combat extremism across their myriad platforms. Since representatives of the companies seemed unequipped to answer that question…Read more...
Tags: Science, Social Media, House, White Supremacy, Online Extremism, YouTube Microsoft Facebook


Lawmakers Demand Social Network Execs Reveal What They Spend to Fight Terrorism

The head of the House subcommittee on intelligence and counterterrorism is on a quest to find out precisely how much money YouTube, Microsoft, Facebook, and Twitter are spending each to combat extremism across their myriad platforms. Since representatives of the companies seemed unequipped to answer that question…Read more...
Tags: Science, Social Media, House, White Supremacy, Online Extremism, YouTube Microsoft Facebook


Listing Bits: Building a CRM that plays well with others

In the ever-evolving world of real estate tech, LionDesk is choosing integrations and leveraging partnerships with top third-party applications to create a CRM that plays well with others — and allows agents to maintain their independence. Learn more about the building process from the company's founder and president David Anderson in this podcast.
Tags: Technology, Marketing, Radio, Agent, CRM, Customer Relationship Management, David Anderson, Brokerage, Select, Greg Robertson, Listing Bits, Liondesk


Uber Files Highly Anticipated IPO

The ride-hailing and ride-sharing company Uber filed an initial public offering today, ending months of anticipation and teeing up the company's New York Stock Exchange debut. Public documents filed with the U.S. Security and Exchange Commission gave a window into the massive company's operations, including where it sees its biggest opportunities for growth. Missing from...
Tags: General, Advertising, New York Stock Exchange, U S Security and Exchange Commission


Brazilian comedian gets jail sentence for video attacking leftwing politician

Danilo Gentili, a conservative known for his aggressive attacks on the left, was tried over a 2017 clip he shared on social mediaA row over free speech has erupted in Brazil after a foul-mouthed conservative comedian was given a six-month jail sentence for abusing a leftwing politician.Known for his aggressive attacks on the Brazilian left, Danilo Gentili, 39, was sentenced by a judge in São Paulo on Tuesday for his comments about Maria do Rosário, a congresswoman for the southern state of Rio G...
Tags: Americas, Social Media, World news, Brazil, Maria, Sao Paulo, Rosario, Rio Grande, Danilo Gentili


Amazon Go Is Exploring Ways to Accept Cash

Amazon is trying to figure out how to accept additional payment options like cash at its heretofore cash-free Amazon Go locations, marking a big shift for the 10 stores and counting that were created specifically to allow shoppers to pay solely via an app. Amazon's move was originally reported by CNBC, which cited comments from...
Tags: Amazon, Advertising, Cnbc


YouTube’s Comments Section Is a Cesspool, but Advertisers Aren’t Going Anywhere

A YouTube livestream of a congressional hearing about white nationalism and online hate speech Tuesday was overrun with racist and anti-Semitic comments, illustrating the enormity of the giant video-hosting site's inability to address organized hate on the platform. The incident was another example of how much more YouTube has to do. Among the advertisers that...
Tags: General, Youtube, Advertising


Olay Turned a Viral Spot Into an Off-Broadway Musical of Blatant Product Placement

If the first thing you do when you get home is wash your face with Olay, you might be excited to find out that the beauty brand put on a relatable off-Broadway show on Wednesday night. The show was one night only and 43 minutes of blatant product placement, catchy tunes, choreographed moves and more...
Tags: General, Advertising, Broadway


YouTube touts new ways to measure success

YouTube is changing the way it measures success on the world’s biggest video site following a series of scandals. There’s just one problem: The company is still deciding how this new approach works. The Google division introduced two new internal metrics in the past two years for gauging how well videos are performing, according to people familiar with the company’s plans. One tracks the total time people spend on YouTube, including comments they post and read (not just the clips they watc...
Tags: Google, Youtube, Advertising, Susan Wojcicki, Stanford University, Lewis, PAUL, Zadeh, Alphabet Inc, Logan Paul, Reza Zadeh, Matroid, Becca Lewis, YouTube Hence, YouTube The YouTube channel Red Ice TV


What is Credit Monitoring?

According to a 2018 study from Javelin Strategy & Research, more than 16.7 million Americans were victims of identity theft or fraud in 2017. That figure represents a record high number of identity theft victims that year, but the year before was also another record high. Amounts stolen in 2017 added up to $16.8 billion in losses for consumers, much of which was the direct result of data breaches. However, fraudsters and thieves are becoming more and more sophisticated in their techniques, meani...
Tags: Marketing, Social Security, Department Of Justice, Experian, LifeLock, Ftc, Credit Karma, Monitoring, Federal Trade Commission FTC, Experian Equifax, Equifax, TransUnion, Javelin Strategy Research, Identity Force, Best Credit Monitoring Companies, Identity Guard Identity Guard


Best Investment Apps

There was once a time when the only way you could receive personalized financial advice was through a financial advisor. While financial advisors can be extremely beneficial, there is a wealth of resources that can help tackle many people’s investment needs. The emergence of financial technology, or FinTech, has led to the development of robo-advisors, online brokerage firms, and micro-investing tools. List of the Best Investment Apps We have compiled a list of apps and sites that can help you...
Tags: Marketing, US, Investing, Ira, Fintech, Fundrise, Morgan, ROTH IRA, Lending Club, Personal Capital, Robinhood Robinhood, Personal Capital Personal Capital, Fundrise Fundrise, Apps/Software, Betterment Lending Club Acorns, Lending Club Sometimes


The perfect buyer for the National Enquirer, Runner’s World does retail, The Onion’s threats: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. All Peckered out: Supermarket tabloid the National Enquirer, as you’ve probably heard by now, is up for sale. Why? Well, here’s your executive summary: Owner American Media Inc., run by Trump pal David Pecker, was pressured to shop the gossip sheet by hedge fund manager Anthony ...
Tags: Amazon, Post, New York Post, London, Washington Post, Boston, Advertising, US, America, Star, New York Times, Boston Marathon, Jeff Bezos, National Enquirer, Michael Symon, Trump


Amazon challenges retailers like Walmart, Target, and Costco to beat its wages

U.S. retail giants woke up Thursday to yet another challenge from Amazon.com Inc. Chief Executive Officer Jeff Bezos, this time with a call to match his company’s recent increase to a minimum wage of $15 per hour. “Do it! Better yet, go to $16 and throw the gauntlet back at us,” Bezos wrote in his annual shareholder letter. “It’s a kind of competition that will benefit everyone.” The taunt is coming from a company that itself has been under a lot of pressure to improve working conditions w...
Tags: Amazon, Advertising, Walmart, Jeff Bezos, Costco, Cnbc, Bezos, Economic Policy Institute, Bloomberg Intelligence, Amazon com Inc, Walmart Walmart, Charles Allen, Walmart Target, Target Corp, Doug McMillon, McMillon


Why Dentsu Aegis Network Launched an Amazon-Focused Strategic Consultancy

Dentsu Aegis Network is investing in helping clients navigate Amazon with a new consultancy focused on the platform. "Sellwin provides marketers with an agile, multi-disciplinary consulting resource for navigating the complexities of Amazon," Dentsu Aegis Network, Americas CEO Nick Brien said in a statement. "By aligning talent from Dentsu Aegis Network's specialist agencies and external...
Tags: Amazon, General, Advertising, Dentsu Aegis Network, Nick Brien, Amazon Dentsu Aegis Network Americas


IKEA Accidental Environmentalists - a better world starts at home (2019) :60 (The Netherlands)

Household IKEA is in pursuit of an audacious ambition: to help 1 billion people live better lives within the limits of the planet by 2030. Read more about IKEA... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising, Netherlands, Ikea


Get Scented for Coachella or Any Other Music Festival: Maison Margiela’s “REPLICA- Music Festival EDT!”

The festival season is kicking off and Coachella is only a few days away. Maison Margiela Fragrances has the perfect festival-inspired fragrance to keep you staying fresh and to remember all the best moments from your weekend long after the wristbands are removed. Inspired by Woodstock in 1969, Maison Margiela REPLICA Music Festival is an […]
Tags: Seo, Coachella, Woodstock, Maison Margiela, Maison Margiela Fragrances


Albertsons Is Putting Lettuce on the Blockchain

Like Walmart before it, grocer Albertsons is putting its lettuce on the blockchain by joining IBM's Food Trust network and piloting the technology to trace romaine lettuce from a single distribution center. In a release, IBM said this will help the retailer "overcome the obstacles that have existed when a traceback is initiated for a...
Tags: Advertising, Walmart, Ibm, Blockchain, Albertsons, IBM s Food Trust


Walmart acquires adtech startup Polymorph Labs to scale up its ad business

Amazon has a large and growing advertising business, but rival Walmart’s own ad business is much smaller. It’s now working to change that. Earlier this year, the retailer consolidated ad sales for its stores and websites and said it was ready to start monetizing its shopper data on a grander scale. Today, its efforts continue as Walmart says it has bought the advertising technology company Polymorph Labs to help it better compete via online digital ads, targeted using shopper data. Terms of the ...
Tags: Amazon, TC, Ecommerce, Advertising Tech, Advertising, San Francisco, Tech, Unilever, Walmart, Bloomberg, E-commerce, M&a, Retail, Retailers, Ad Tech, Targeted Advertising


Walmart acquires ad tech startup Polymorph Labs to scale up its ad business

Amazon has a large and growing advertising business, but rival Walmart’s own ad business is much smaller. It’s now working to change that. Earlier this year, the retailer consolidated ad sales for its stores and websites and said it was ready to start monetizing its shopper data on a grander scale. Today, its efforts continue as Walmart says it has bought the advertising technology company, Polymorph Labs, to help it better compete via online digital ads, targeted using shopper data. Terms of th...
Tags: Amazon, Startups, TC, Advertising, San Francisco, Unilever, Walmart, Bloomberg, E-commerce, Retail, Retailers, Ad Tech, Targeted Advertising, Online Advertising, Emarketer, Search Ads


Google Search Console Performance Report Now Consolidated To Canonical

In February, Google announced that they would be consolidating the data in the performance report to the canonical. Meaning the AMP, mobile, etc will all be counted towards the main URL's data in the performance report. This was live in two different views but now the old view is gone.
Tags: Google, Seo, AMP, Google Search Engine Optimization


Google Discover Is The -1 Screen Or Position -1

We have positions one through ten in Google, the main search results. We have position zero, the featured snippets. Heck, we even have zero results where Google just shows the answer. Now we have position minus one or screen -1 as Google's Malte Ubl called it on Twitter yesterday.
Tags: Google, Seo, Google Search Engine Optimization, Malte Ubl



Filters
show more filters
August - 2019
MoTuWeThFrSaSu
   1234
567891011
12131415161718
19202122232425
262728293031 
September - 2019
MoTuWeThFrSaSu
      1
2345678
9101112131415
16171819202122
23242526272829
30      
October - 2019
MoTuWeThFrSaSu
 123456
78910111213
14151617181920
21222324252627
28293031