Marketing


 

Ad Age 2019 A-List No. 8: Anomaly

When it rains it pours at Anomaly. Not just in new wins or the evolution of its internal culture. Last summer it happened quite literally: On June 28, the 15 thousand-gallon water tower perched atop Anomaly’s offices in New York’s SoHo neighborhood burst an elbow pipe and flooded the agency’s tenth and eleventh floors.  Nimble by design, the agency innovated on the fly: The two floors were evacuated for months, with 110 employees displaced. About half the staff was able to find a space on other...
Tags: Florida, New York, Advertising, Toronto, Los Angeles, Diageo, Walmart, Canada, Red Bull, Wall Street Journal, Soho, Rodriguez, Wilshire, Petco, Johnnie Walker, MDC Partners


Creativity Award 2019 Account Manager of the Year: Marissa Guerra, Droga5

Marissa Guerra led the Droga5 account team on Tourism Australia’s widely shared Super Bowl campaign “Dundee: The Son of a Legend Returns Home.” Set up as if it were one of the most highly anticipated movies of 2018, it  turned out to be an elaborate, star-studded stunt for Tourism Australia. Guerra was charged with making it all come together from a production, rights, usage, legal and talent standpoint, and oversaw a month-long shoot across Australia. It became the most successful tourism campa...
Tags: Australia, Advertising, Espn, Marissa Guerra, Australia Guerra


Ad Age 2019 Production Company A-List: Anonymous Content

Anonymous Content’s diverse bench delivered standout moves throughout the entire year. Following her 2017 Audi Super Bowl spot, Aoife McCardle was back in the Big Game in 2018, with Toyota’s Paralympics ad that chronicled eight-time gold medalist skier Lauren Woolstencroft’s rise to athletic fame, while “Mudbound” director Dee Rees helmed Samsung’s Oscars ad encouraging Gen Z consumer to “Do What You Can’t,” via Wieden & Kennedy.  Tim Godsall also delivered subtle comedy for the agency’s low-...
Tags: Advertising, Samsung, Toyota, BBDO, Dee Rees, Daniel Wolfe, Aoife McCardle, Lauren Woolstencroft, Wieden Kennedy Tim Godsall


Ad Age 2019 Data/Analytics Agency of the Year: FCB/Six

Advertising creatives like things relatively simple. FCB/Six embraces complexity, and it’s working. The Toronto-based unit of Interpublic’s FCB has won a host of new work in the past year from Johnson & Johnson Consumer Cos., including from Listerine, Aveeno, Neutrogena and Nicorette. It also became the global customer relationship management agency-of-record for Acuvue and the integrated agency of record for BMW, and won business-to-business CRM work for eBay. The shop has lost no accounts t...
Tags: Cook, Ebay, Advertising, Toronto, Bmw, Cannes Lions, Fcb, Interpublic, MacKenzie, Ian MacKenzie, Purolator, Andrea Cook, Johnson Johnson Consumer Cos, Listerine Aveeno Neutrogena


Ad Age 2019 A-List No. 10: 360i

Marketers bringing work in-house and choosing one-stop shops are seen as existential threats by many agencies. But 360i was built to roll with that.  The shop began as a regional search agency based in Atlanta, later evolved into a digital creative and media firm and now does work ranging from comprehensive integrated assignments to very focused search, analytics and martech consulting. The combination of comprehensive offerings and flexibility served the Dentsu-owned agency well in 2018, when ...
Tags: Amazon, Hbo, New York, London, Advertising, Atlanta, Dallas, Dick, United Airlines, Alexa, Kroger Co, Sporting Goods, Equifax, Belsky, Advanced Analytics, Hershey Co


Creativity Award 2019 Experiential of the Year: Adidas, 'Billie Jean King Your Shoes'

TBWA/Chiat/Day New York To mark tennis pro Billie Jean King’s impact on women’s rights and on the athletic establishment, Adidas and TBWA/Chiat/Day New York tapped artists to transform some of the brand’s most popular shoes like Stan Smiths, Barricades and NMDs into her iconic blue and white trainers--the ones she wore during her historic “Battle of the Sexes” against Bobby Riggs more than 45 years ago. But the stunt didn’t stop there. At Adidas’ store at the U.S. open, the brand invited at...
Tags: Advertising, Adidas, Billie Jean King, Bobby Riggs, TBWA Chiat Day New York, Stan Smiths Barricades, Air Jordans Converse, Louis Vuitton According


Ad Age 2019 Production Company A-List: Biscuit Filmworks

Biscuit co-founder, director Noam Murro, expanded his oeuvre in 2018 with his first-ever television series, the animated “Watership Down” for BBC and Netflix. Meanwhile, the company’s lineup of stellar talents were behind some of the year’s biggest commercial hits. On the funny front, Steve Rogers directed Droga5’s Titanium Lion-winning, star-studded Super Bowl prank introducing a new “Crocodile Dundee” movie—which turned out to be a campaign for Tourism Australia; Aaron Stoller choreographed th...
Tags: Australia, Advertising, NFL, Bbc, Netflix, Elton John, Eli Manning, Errol Morris, AT T, Steve Rogers, BBDO, Odell Beckham, Aaron Stoller, Biscuit Filmworks, Andreas Nilsson, Noam Murro


Ad Age 2019 Multicultural Agency of the Year: Cashmere

Cashmere Agency’s leadership team built the company without having worked at other agencies—which means not knowing how things are “supposed” to be done. This just might be the shop’s biggest advantage.  Los Angeles-based Cashmere doesn’t define itself with the usual labels; it’s part lifestyle agency and part multicultural agency, and fluid about the clients it takes on. “I don’t know how it should be done based on agency principles that have been around since the ‘Mad Men’ era,” says Cashmer...
Tags: New York, Hollywood, Advertising, Los Angeles, Atlanta, Ford, Tbs, Bmw, TNT, Jack, Snoop Dogg, Ted Chung, Chung, Walt Disney Co, Donald Glover, Google Pixel


Ad Age 2019 Production Companies to Watch

Superprime Founded in 2015, Superprime is primed to take it to the next level given its stellar moves in 2018. The company delivered work that spanned from thoughtful to laugh-out-loud funny. This includes the Terrence Malick-directed “The Power to Wonder,” a poetic spot for the Google Pixel 3 from Droga5 featuring the Mr. Rogers song “Did You Know,” and Kiku Ohe's Johnnie Walker ad in which a woman asks viewers to consider what they’ve gone through the past 12 years—the length of time that goe...
Tags: Advertising, Nike, Terrence Malick, Rogers, Johnnie Walker, Google Pixel, Yorgos Lanthimos, Black Label, Nick Walker, Mike Bernstein, Natalie Rae, Kiku Ohe, Bright Black, UN Gates Foundation


Ad Age 2019 Production Company A-List: PrettyBird

Pretty Bird did pretty damn well across the board this year. Highlights included “Fly Market,” a groovy spot for Apple by The Daniels featuring a young man who transforms himself from nondescript to dapper in a flea market, paying with just a glance. Elsewhere, Lacey Duke paid homage to Art Kane's famous 1958 portrait of jazz legends, "A Great Day in Harlem," in a Hollywood-themed recreation for Netflix; Eric Wareheim helped promote IHOP's temporary transformation into IHOB for Droga5 and Mat...
Tags: Hollywood, Advertising, Netflix, Harlem, Ihop, Daniels, Art Kane, Eric Wareheim, Matt Piedmont, Lacey Duke, IHOB, Hotel Mauritz


Creativity Award 2019 (Featured Category) Best Use of Voice Tech: HBO, 'Westworld: The Maze'

Agency: 360i While voice tech was on the tips of everyone’s tongues in 2018, one of the few truly standout ideas was this entertaining campaign from 360i to promote HBO’s “Westworld” that leveraged Amazon Alexa skills. The voice-driven experience was available on Alexa-enabled devices and drew consumers into the show’s world in a choose-your-adventure-style game in the “Westworld” universe. The experience involved 11,000 lines of script and more than 60 storylines, delivered via 36 differen...
Tags: Amazon, Hbo, Advertising, Jeffrey Wright, Alexa, Amazon Alexa, Angela Sarafyan, Bernard Arnold, Hbo Westworld


Creativity Award 2019 Chief Strategy Officer of the Year: Suzanne Powers, McCann Worldwide

As part of the “Truth 2 Meaning” strategic approach that Global Chief Strategy Officer Suzanne Powers introduced five years ago, 2018 saw McCann Worldgroup produce several campaigns with social impact that also made its clients more relevant to consumers. They included “Universal Love” for MGM Resorts; “Astronaut Reality Helmet” and “Planet or Plastic?” for National Geographic; and “Price on Our Lives” for March for Our Lives. Powers’ work has also driven major research initiatives such as “Trut...
Tags: Advertising, National Geographic, MGM Resorts, McCann Worldgroup, Suzanne Powers, Suzanne Powers McCann


Creativity Award 2019 Startup of the Year: Modern Fertility

Medical lab testing can be problematic: It takes a lot of time, can be expensive, and you may not realize just how pricey it is until you receive that bill. At-home medical testing company EverlyWell is the first to provide consumers with a suite of regulatory-compliant, doctor-authorized lab tests without the lab visit or need for an in-person doctor referral, increasing the transparency and accessibility to such procedures. We’re honoring it for its latest product: an $89 home-screening test t...
Tags: Advertising, EverlyWell


Wieden & Kennedy takes top honors at Ad Age's 2019 A-List & Creativity Awards

For the second year in a row, Wieden & Kennedy took the highest honor at Ad Age's A-List & Creativity Awards Gala. The event was held at Cipriani 42nd Street in Manhattan Monday night. See all of the 2019 A-List & Creativity Awards winners here. The agency topped Ad Age’s annual A-List on the strength of culture-leading campaigns for Nike, KFC, Bud Light and OkCupid and strong revenue growth in its New York office. Its work with the sportwear brand for the 30th anniversary of “Just Do It” fea...
Tags: Apple, Hbo, New York, Nbc, Australia, Advertising, NFL, Colin Kaepernick, Los Angeles, Chobani, Nike, Diageo, Netflix, Brooklyn, New York Times, Manhattan


Hit RonRobinson’s Store on Melrose for Festival Fashion Event 2, Wed 4/17, 1-6 PM!

  If you want to get the latest trends in Festival Fashion for him or her, or you are heading to  Coachella this weekend, you NEED to visit Ron Robinson’s store at Fred Segal Melrose to see this special Festival Fresh Pop-up store!!     S Stevie Wilson, LA-Story.com ________________________DEALS and STEALS(Affiliate Links) I curate deals […]
Tags: Seo, Coachella, Ron Robinson, Stevie Wilson, Fred Segal Melrose


Facebook Introduces Cost Cap Bidding to Maximize Cost-Efficiency by @MattGSouthern

Facebook is introducing a new bid strategy for advertising which is focused on driving results while keeping costs down. Bid strategies for Facebook ads were previously focused on maximizing conversion volume (bid cap) or cost predictability (target cost). To help businesses better reach certain goals, Facebook will offer a bidding strategy that combines both of its previous offerings. “Cost cap maximizes cost efficiency by getting you the most results, such as purchases or installs, at or below...
Tags: Facebook, News, Seo, Facebook Introduces Cost Cap Bidding


PLMA Toasts the Future at 40th Anniversary – PLMA Live!

The occasion was PLMA’s 40th-anniversary celebration PLMA’s 2019 Annual Meeting & Leadership Conference in Pebble Beach, California but all eyes were on the future of private brand. Founding members recalled the association’s beginnings but speakers and trade press saw bright times ahead for private label. In the latest edition of PLMA Live! association president Brian Sharoff and co-host Jodi Daley presented a look inside the celebration. document.createElement('video'); http://cdn.plmal...
Tags: Featured, Branding, PLMA, Pebble Beach California, Brian Sharoff, PLMA Live association, Jodi Daley


Daily Search Forum Recap: April 15, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Tags: Seo, Search Forum Recap


YouTube flags Notre-Dame Cathedral fire as 9/11 conspiracy

Soon after a fire engulfed Notre-Dame cathedral in Paris on Monday, news outlets began streaming live broadcasts on YouTube. Below several of the clips was an odd box of text: A snippet from Encyclopedia Britannica about the Sept. 11 terrorist attacks. YouTube, a division of Alphabet Inc.’s Google, introduced this text box feature last year to combat the spread of conspiracy theories, including those that question the 9/11 attacks. On Monday, YouTube’s software mistakenly labeled the plumes o...
Tags: Google, Youtube, Wikipedia, Advertising, Paris, New Zealand, Susan Wojcicki, Notre Dame, Alphabet Inc, Notre Dame Cathedral, Encyclopedia Britannica, YouTube Below


With Disney in control, Hulu buys out AT&T for $1.4 Billion

And then there were two. Hulu LLC, an online-streaming venture backed by the biggest companies in entertainment, bought out AT&T Inc.’s 9.5 percent stake in a deal worth about $1.43 billion. The accord, which values the whole entity at $15 billion, leaves the business with just a pair of owners: Walt Disney Co., which has majority control, and Comcast Corp. Hulu, based in Los Angeles, was previously co-owned by Disney, 21st Century Fox Inc., Comcast and AT&T. When Disney spent $71 billion to a...
Tags: Time Warner, Advertising, Disney, Los Angeles, Fox, Comcast, Espn, Hulu, Walt Disney Co, AT T Inc, Time Warner Inc, Bob Iger, Randy Freer, Hulu Disney, WarnerMedia, Hulu AT T


Vanguard to Launch Low-Cost Commodity Strategy Fund

Vanguard announced in a press release that it is creating a new actively-managed mutual fund using the Bloomberg Commodity Total Return Index as a benchmark. The Vanguard Commodity Strategy Fund will have an estimated 0.20% expense ratio and June 2019 launch date. The fund will at least initially not be directly targeted at retail investors, as it will only be available as Admiral Shares with a $50,000 investment minimum. Considering that commodities are usually only included in portfolio ...
Tags: Marketing, Investing, Bloomberg, Vanguard, Bloomberg Commodity Index, Launch Low Cost Commodity Strategy Fund, Vanguard Commodity Strategy Fund, PIMCO Commodity Real Return Strategy Fund PCRIX, Bloomberg Commodity Broad Strategy No K, Bloomberg Commodity Total Return, Month U S Treasury


What Digitally Native Companies Do Best (Thinks Out Loud Episode 245)

Looking to drive results for your business? Click here to learn more. Many businesses struggle to keep up with the changes brought about by digitally native companies in their industry. But why are they so successful? What is it that digitally native companies do best? This episode of Thinks Out Loud offers some insights. Here are the show notes for you: What Digitally Native Companies Do Best (Thinks Out Loud Episode 245) – Headlines and Show Notes Is AI in Sales and Marketing Real? (Thin...
Tags: Google, Mobile, Podcast, Strategy, Seo, E-commerce, Expedia, Mary Meeker, Mackie Onyx Blackjack USB, Don, Tim Peter, Jaron Lanier, Artificial intelligence (AI


Socials That Hit The Spot

If you’ve been asking yourself why your social media marketing tactics aren’t hitting the spot, then you’ve come to the right place. In this short post  we take a look at some of the common reasons why businesses fail to connect with their customers over social media postings and how you can go about remedying that. Lack of planning. You’ve thrown together some tactics, such as write a bunch of posts and send them out on a daily basis but you don’t have any real end point so the posts y...
Tags: Startups, Social Media, Social Media Marketing, Online Marketing, Others


Companies And Branding Power

There are so many factors that are part of attaining business success. There are just as many factors that are part of maintaining it for a long time as well. If you want your business to epitomize positive results, then you need to be 100 percent willing to put in all of the necessary work. This may involve putting a lot of energy into branding concepts. A+ branding is indispensable for businesses that want to shine in contemporary society, and that’s a fact. Why Do You Have to Brand Your Bus...
Tags: Startups, Ppc, Branding, Others, Business Advice, OMG Commerce, Digital Marketing Practices Digital, Instagram Facebook LinkedIn Google


Twitter is Still Verifying Users Despite Pausing the Application Process by @MattGSouthern

Twitter has reportedly verified over 10,000 accounts since suspending the application process in 2017.The post Twitter is Still Verifying Users Despite Pausing the Application Process by @MattGSouthern appeared first on Search Engine Journal.
Tags: Twitter, News, Seo


Former DeVry Parent Buys OnCourse Financial Services Business for $121 Million - EdSurge

Former DeVry Parent Buys OnCourse Financial Services Business for $121 Million   EdSurge STEER A COURSE: Adtalem Global Education, the publicly traded operator of several for-profit higher education institutions, has bought the financial services ...
Tags: Seo, OnCourse Financial Services Business


Google Does Not Give Special Treatment to Content in a Blockquote by @MattGSouthern

Google's John Mueller recently addressed the use of the blockquote element, saying it's not treated in any special way.The post Google Does Not Give Special Treatment to Content in a Blockquote by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo, John Mueller


Germany increasingly popular for non-EU nationals seeking work - Xinhua | English.news.cn - Xinhua

Germany increasingly popular for non-EU nationals seeking work - Xinhua | English.news.cn   Xinhua BERLIN, April 15 (Xinhua) -- Almost 266,000 people from countries outside the European Union came to Germany as workers last year, according to figures from ...
Tags: Germany, Seo, Eu, European Union, Xinhua, Xinhua BERLIN


The Story Behind One of the Most Controversial Candies of Our Time

As home to the Capitol's upper house, the United States Senate Chamber is among the most storied rooms in America. Appointed with red marble pilasters and rich blue carpeting, the chamber contains 100 mahogany desks. Senators can keep whatever they like in the desks--each is assigned a specific one--but the contents of desk No. 24...
Tags: Senate, Advertising, America, United States, Magazine, Perspective


Will Media Bundling Save the Industry?

Bundling has been losing favor in the TV industry, as more consumers cut the cord in pursuit of ? la carte TV options. But on the media side, the concept of media bundling--in which publishers and platforms partner to offer services for a discounted price--has been gaining momentum as an alternative to subscription fatigue. However,...
Tags: Advertising, Magazine, Publishers & Platforms



Filters
show more filters
August - 2019
MoTuWeThFrSaSu
   1234
567891011
12131415161718
19202122232425
262728293031 
September - 2019
MoTuWeThFrSaSu
      1
2345678
9101112131415
16171819202122
23242526272829
30      
October - 2019
MoTuWeThFrSaSu
 123456
78910111213
14151617181920
21222324252627
28293031