Marketing


 

10 Creative Marketing Ideas to Build Your Business

When entrepreneurs are first starting out, they usually are not thinking of “rocking the boat” when it comes to marketing. Yet a very creative promotion can work wonders for a new business, generating a positive buzz that will get it noticed.  To find out which approaches work best, we asked 10 entrepreneurs from YEC Next and   Young Entrepreneur Council this question: Q: What is one out-of-the-box promotion that worked wonders for your fledgling business?  1. Speed dating with pote...
Tags: Marketing, Sales, Business Marketing, Young Entrepreneur Council, YEC, Jim Huffman, Todd Giannattasio Tresnic, Global Work Travel Co, Zack Hanebrink, Brandon Pindulic, Ron Lieback, Matt Barden, Zach Burkes


Looking for a Great Spot to Hang with Friends & Colleagues? Try Hyperion Public in Studio City!

Whether you’re meeting friends for brunch or happy hour, grabbing dinner with the family, or want to enjoy late-night grub or even a game of pool, Hyperion Public’s got you covered.   Hyperion Public The Most Unique Bottomless Mimosa Offering in Town Hyperion Public’s signature offering is the boozy bottomless mimosas. Available Monday to Friday from […]
Tags: Seo, Studio City


The Chris Voss Show Podcast Angee Review with CSO Petr Stransky

Angee Revew with CSO Petr Stransky MeetAngee.com
Tags: Reviews, Apps, Podcast, Seo, Home Automation, Chris Voss, Petr Stransky, Petr Stransky MeetAngee


White House Memo: This Just In! Waiting for Mueller, Trump Passes Time Commenting on the News

In speeches, in interviews and on Twitter this week, the president has been a kind of town crier as he opines on the day’s news developments.
Tags: Twitter, Television, News, White House, Social Media, Tiger, Nancy, Anthony, Woods, Trump, Sanders, Bernard, Donna, Pelosi, Brazile, United States Politics and Government


Google My Business Lets Users Create Custom Short URLs by @MattGSouthern

Google is now letting users create customized short URLs for Google My Business listings. Google is calling these custom URLs “short names” and it appears only some businesses have access to them at the moment. However, it’s definitely more than just a test feature because a help center article already exists for it. Ben Fisher shared an example on Twitter. You can see at the bottom right corner of his screenshot where he set his short name to ‘SteadyDemand.’ New: Shortnames for GMB Profiles – T...
Tags: Google, News, Seo, Local Search, Ben Fisher


Daily Search Forum Recap: April 16, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: When Google Says I Don't Know...
Tags: Seo, Search Forum Recap


Grey Goose’s Rebrand Aims to Strike a Balance to Make Its Premium Allure More Accessible

In an effort to reverse a decline of about a decade in market share, Grey Goose is launching a global rebranding to reconnect emotionally with consumers while preserving its super premium brand bona fides and price point. The marketing refresh, titled Live Victoriously, is an answer to consumers' demand for more authentic and relatable luxury...
Tags: Advertising, Grey Goose, Rebrands


The Media Supply Chain Every Brand Needs

Last week in Florida, Mark Pritchard, Procter and Gamble‘s Chief Brand Officer, told an audience at the Association of National Advertisers (ANA) that advertisers need to support a digital ecosystem that prioritizes quality, civility, transparency, privacy and control. A few years ago, , citing waste, fraud and lack of transparency among the reasons for the reduction. Instead of admonishing the industry, this year he’s laid out five action steps. He says, “It’s time to invest our brainpower ...
Tags: Europe, US, Branding, Pritchard, Association of National Advertisers ANA, Brands And Digital, Florida Mark Pritchard Procter


Self-Publishing Author Platform: 3 Tips To Create A New Platform

You’re an author; either new, or established. After dipping your toes into a new-to-you genre with a couple of short stories, you decide to launch a pen name for that genre. Yes, you could use the name you’ve used for previous books, but you don’t want to confuse readers or (more importantly) Amazon’s algorithm. Establishing […] The post Self-Publishing Author Platform: 3 Tips To Create A New Platform appeared first on Angela Booth's Fab Freelance Writing Blog.
Tags: Amazon, Kindle, Marketing, Author, Self-publishing, Freelance, Angela Booth


Tim Cox of Publix to take the stage at the Velocity Conference

As we get closer to the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien in Charlotte, NC I am thrilled to preview another exciting presentation. Tim Cox director of creative services for Publix Super Markets, and I will sit down on stage to discuss Publix iconic private brands, their history, evolution, and future. Tim leads the in-house creative team on brand expression. Their work includes, among other things, print, digital an...
Tags: Featured, Velocity, Branding, Publix, Tim, Charlotte NC, Publix Super Markets, Tim Cox, Boxed, Tim REGISTER


Dollar General Commits to 2 New Private Brands in 2019

Discount retailer Dollar General revealed in its March 14th, Q4 2018 Earnings Conference Call that it will continue to expand its private brand commitment in 2019. Building on the success of the 2018 launch of the better for you brand Good and Smart as well as their HBC brand Studio Selection the retailer will introduce two new brands a baby brand and a prestige at a value beauty brand. Todd Vasos, Dollar General CEO discussing the moves on the call said: “Our new, Good and Smart private brand h...
Tags: Featured, Branding, Dollar General, Convenience & Specialty, Maesa, New Private Brands, Todd Vasos Dollar


Alex Schulman posts "At last!" on an image of burning Notre Dame, his sponsor Mat.se bears the brunt of it

marketing mishaps The danger in sponsoring influencers' social media has always been the same as sponsoring a celebrity, they may mouth off and say something... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising, Alex Schulman


Black Churches Destroyed by Arson See Spike in Donations After Notre-Dame Fire

A crowdfunding campaign for the three churches collected nearly $500,000 after it was widely shared on social media on Tuesday.
Tags: News, Arson, Social Media, Blacks, Gofundme, Restoration and Renovation, Churches (Buildings, Crowdfunding (Internet, Baptist Churches, Opelousas (La, Arson See Spike


Facebook is Improving Ads Manager and Business Manager by @MattGSouthern

Facebook shared plans to update both Ads Manager and Business Manager making them easier to use.The post appeared first on Search Engine Journal.
Tags: Facebook, News, Seo


Netflix unfazed by Apple and Disney as it sees room for all streamers

Netflix says it is not worried about Apple or Walt Disney as they prepare rival direct-to-consumer video services, likening the competition to cable TV in the 1980s—there’s room for everyone. On Tuesday, the streaming video player discussed its prospects as part of its quarterly earnings report, in which it reported revenue of $4.5 billion, a 22 percent increase from the same quarter last year, and added 9.6 million subscribers to hit 148.9 million users worldwide. “We don’t anticipate tha...
Tags: Apple, Advertising, Disney, Netflix, Sandra Bullock, Walt Disney, 21st Century Fox Disney, Netflix Apple TV Plus


Integrate Spring Boot Application with Amazon Cognito

In this article, we will show how to use Amazon Cognito service for authentication users in a Spring Boot application using the OAuth 2.0 client library introduced in Spring Security 5.0. What […]
Tags: Seo, Spring, OAuth, Cognito, Spring Boot, Amazon Cognito


Donations to Black Churches Destroyed by Arson Spike After Notre-Dame Fire

A crowdfunding campaign for the three churches collected nearly $400,000 after it was widely shared on social media on Tuesday.
Tags: News, Arson, Social Media, Blacks, Gofundme, Restoration and Renovation, Churches (Buildings, Crowdfunding (Internet, Baptist Churches, Opelousas (La, Arson Spike After Notre Dame Fire


Twitter users trolled Jack Dorsey so hard they had to shut off the screen during his TED Talk [Update]

Ted Talk organizers today hosted a conversation with Twitter CEO Jack Dorsey. The conversation went mostly as planned. It centered on opportunities and challenges faced by the platform, and what it was doing to address them. But in one bit of poor planning, someone decided it’d be a good idea to feature a hashtag, #AskJackAtTED, on a projector screen behind Dorsey during the talk. #TED2019, were you overwhelmed or distracted by the questions on the screen? Take a look at what everyone asked on #...
Tags: Startups, Social Media, Jack Dorsey, Dorsey


Citi / AAdvantage Platinum Select World Elite Mastercard Review – 65,000 Bonus Miles

The Citi/AAdvantage Platinum Select World Elite Mastercard has an improved limited-time offer.  Here are the updated card highlights: Limited-time: Earn 65,000 American Airlines AAdvantage® bonus miles after $4,000 in purchases within the first 4 months of account opening. Earn 2 AAdvantage® miles for every $1 spent at gas stations* Earn 2 AAdvantage® miles for every $1 spent at restaurants* Earn 2 AAdvantage® miles for every $1 spent on eligible American Airlines purchases* Earn a $100 Americ...
Tags: Credit Cards, Boston, Marketing, Barclays, Las Vegas, American Airlines, Citi, Washington DC PHILADELPHIA, Miami New York, Deals & Offers, Los Angeles Charleston, Currently American Airlines


Twitter users trolled Jack Dorsey so hard they had to shut off the screen during his TED Talk

Ted Talk organizers today hosted a conversation with Twitter CEO Jack Dorsey. The conversation went mostly as planned. It centered on opportunities and challenges faced by the platform, and what it was doing to address them. But in one bit of poor planning, someone decided it’d be a good idea to feature a hashtag, #AskJackAtTED, on a projector screen behind Dorsey during the talk. #TED2019, were you overwhelmed or distracted by the questions on the screen? Take a look at what everyone asked on #...
Tags: Startups, Social Media, Jack Dorsey, Dorsey


Brands donate millions to help rebuild Notre Dame

A handful of brands so far have pledged to support the reconstruction of Notre Dame Cathedral in Paris, which was partially destroyed in a fire that began Monday evening and lasted through Tuesday morning. French president Emmanuel Macron, reports CBS, "vowed to rebuild the landmark ... and said he wanted it done within five years." Apple, Louis Vuitton and L'Oréal are among the companies to step forward.  Apple CEO Tim Cook tweeted Tuesday that the company would be donating an unspecified a...
Tags: Apple, Advertising, Paris, Tim Cook, Cbs, Gucci, Christian Dior, Cnbc, Lvmh, Forbes, Louis Vuitton, Emmanuel Macron, Air France KLM, Yves Saint Laurent, Oreal, Notre Dame Cathedral


How to Change Ads on Instagram

On my Instagram feed, I see a lot of targeted ads for face masks and other anti-aging skincare products—and I’ll admit, I regularly shop for both.
Tags: Facebook, Instagram, Advertising, Ad, Ads, Lifehacks, Targeted Ads


Twitter begins purging offensive tweets, is testing a mute button

Twitter is taking down abusive tweets without waiting for user complaints to first identify the bad actors, the company says in a new report about detoxifying the service. On Tuesday, CEO Jack Dorsey, speaking at a TED Talk, disclosed his latest plans to purge harassers from the platform, or at least silence them. Dorsey said Twitter will test a mute button, which will allow people to hide replies to their tweets at their own discretion. This means a person who initiates a conversation, as th...
Tags: Facebook, Twitter, Dick Costolo, Youtube, Advertising, Jack Dorsey, Dorsey, Twitter Twitter, Donald Hicks, David Gasca


Martha Stewart Living Omnimedia Sells to Marquee Brands for Over $200 Million

Martha Stewart has a new home. The original domestic goddess' family of brands--Martha Stewart Living Omnimedia, which includes furniture, kitchenware and an assortment of other Martha Stewart-brand products--has been sold to Marquee Brands, the parent company of notable retail brands like BCBG Max Azria and its sister brand BCBGeneration. Marquee Brands paid $215 million for...
Tags: General, Martha Stewart, Advertising, Marquee Brands, Martha Stewart Living Omnimedia, BCBG Max Azria


Facebook Messenger Added a Toggle Switch in Its Settings to Activate Dark Mode

Dark mode for Facebook Messenger is now available via a toggle switch in the application's settings that was rolled out globally Monday. Dark mode was one of the features detailed when Facebook introduced Messenger 4--the simplified version of its flagship messaging application--last October. In March, the feature became accessible by sending the crescent moon emoji...
Tags: Facebook, Advertising, Facebook Messenger, Social Pro Daily, Facebook Messenger Added


Peloton Launches Digital Review Ahead of Rumored IPO Filing

Peloton is looking for a new agency partner to help expand its increasingly profitable business, which has been described as a "cult" in the best sense of the word. According to parties with direct knowledge of the matter, the at-home fitness brand whose co-founder Tom Cortese served as a featured speaker at Adweek's February Brandweek:...
Tags: Advertising, Accounts, Adweek, Peloton, Tom Cortese, Peloton Launches Digital Review Ahead


Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages

Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process. Please visit Search Engine Land for the full article. [Author: Greg Sterling]
Tags: Google, Seo, Cloudflare, AMP, Greg Sterling


Netflix, Which Now Has 148.9 Million Subscribers, Is ‘Excited’ to Compete With Apple and Disney

Shortly after two of its soon-to-be-streaming competitors, Disney and Apple, revealed more details of their upcoming OTT offerings, Netflix continued to build on its already gargantuan subscriber lead. The streaming company now has 148.9 million subscribers worldwide, a 9.6 million increase over the 139.3 million it reported last quarter, it said today in a shareholders...
Tags: Apple, Advertising, Disney, Netflix, Streaming & OTT


Google is Experiencing Indexing Issues With Content in Google News by @MattGSouthern

Google has confirmed it's aware of indexing issues affecting content in Google News.The post Google is Experiencing Indexing Issues With Content in Google News by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo, Content Marketing, Google News


These Funky AI-Designed Chairs Are the First Commercial Product Created by a Generative Algorithm

Legendary French designer Philippe Starck is using artificial intelligence to create trendy chairs. Starck recently teamed with household brand Kartell and software maker Autodesk to create what they claim are the first chairs designed by an algorithm and the first commercial product conceived by generative AI. The resulting curvy plastic seat, which debuted this week...
Tags: Advertising, Artificial Intelligence, Philippe Starck, Autodesk, Kartell, Starck



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