Marketing


 

Kate Beckinsale Wears Georges Chakra Couture on The Tonight Show with Jimmy Fallon!

Actress Kate Beckinsale looked incredible on tonight’s episode wearing a Georges Chakra black and white ruffled mini cocktail dress from the 2018 Spring Summer Couture Collection.     Here’s this dress on the runway model.   Stevie Wilson, LA-Story.com ________________________DEALS and STEALS(Affiliate Links) I curate deals that offer bonuses, bargains, and great products –and some are […]
Tags: Jimmy Fallon, Seo, Kate Beckinsale, Stevie Wilson, GEORGES CHAKRA


Facebook Rolled Out a Tributes Section for Memorialized Accounts

The Tributes section for memorialized accounts that Facebook initially discussed in March made its official debut last week, and legacy contacts gained additional controls. Since February 2014, Facebook has been leaving the privacy settings on memorialized accounts unchanged from how deceased users left them. Facebook chief operating officer Sheryl Sandberg said in a Newsroom post...
Tags: Facebook, Advertising, Sheryl Sandberg, Social Pro Daily


Facebook teams with rightwing Daily Caller in factchecking program

Site co-founded by Fox News host Tucker Carlson has promoted misinformation and is known for pro-Trump contentFacebook’s controversial factchecking program is partnering with the Daily Caller, a rightwing website that has pushed misinformation and is known for pro-Trump content.The social network said Wednesday it had added CheckYourFact.com, which is part of the Daily Caller, as one of its US media partners in an initiative that has faced growing backlash from journalists and internal problems....
Tags: Facebook, Social Networking, US, Social Media, US news, Fox News, US press and publishing, Trump, Tucker Carlson, Trump contentFacebook


7-Eleven teams up with POKÉMON

7-Eleven® stores are teasing the highly anticipated theatrical release of the first-ever live-action Pokémon adventure, “POKÉMON Detective Pikachu,” with dozens of exclusive movie-themed products, shareable photo filters and interactive augmented reality (AR) experiences in the 7-Eleven app. 7-Eleven is teasing the release of the first-ever live-action Pokémon MOVIE, “POKÉMON Detective Pikachu,” with dozens of exclusive movie-themed products, shareable photo filters and interactive augmented ...
Tags: Featured, Instagram, Pokemon, Branding, Pillsbury, Pikachu, Convenience & Specialty, 7 Eleven, Ryme City, Tarang Sethia, Snubbull Refillable


It’s Not to Late to Experience The Velocity Conference

With just 10 days before we kick off this year’s Velocity: The My Private Brand Conference. Don’t miss your opportunity to be a part of Velocity. The event, which will take place April 29 – May 1 in Charlotte, NC. The event rises to a whole new level this year with 20+ executive-level speakers from retailers and thought leaders across the private brand industry. HOW VELOCITY DELIVERS ROI Actionable Takeaways from Industry Leaders: Get new tips, best practices and ideas that you can take back ...
Tags: Featured, Velocity, Branding, Charlotte, Kimpton Tryon Park


No News News & Fake News

I’m not linking to any more dumb articles. Or fake news. Fake news to me can be broken up into two categories:News that’s half-fake and half-not fake. There might be some good advice in an article, but if it also has a lot of bad advice – then no link.News that’s fobbed off as new when it’s really old. In the past I’ve called this No News News.Someone over at one of the major business magazines recently wrote about Baby Boomers, advertising/marketing, technology. He said nothing I (and others) ...
Tags: Advertising, Baby Boomers, Dick Stroud, Chuck Nyren, Kevin Lavery


Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition

In this Marketing Over Coffee: Learn about what marketing needs from sales, how to be an advisor, the 52% SME and more! Direct Link to File Brought to you by our sponsors LinkedIn and Swoogo The book: Eat Their Lunch What’s the mindset and business accumen required to sell? “The Only Sales Guide You’ll Ever Need”  Doing advisory and consultant work: “The Lost Art of Closing” The 4 Levels of Value Creation and Starting from the Right 8:01 LinkedIn Marketing Solutions is how B2B Mark...
Tags: Podcast, Marketing, Linkedin, Anthony, LinkedIn Marketing Solutions, Anthony Iannarino, Marketing Over Coffee Newsletter, Coffee Listeners, Swoogo


Twitter’s ‘Hide Replies’ Feature is Set to Roll Out in June by @MattGSouthern

A new Twitter feature which allows users to hide replies to their tweets is set to launch this June.The post Twitter’s ‘Hide Replies’ Feature is Set to Roll Out in June by @MattGSouthern appeared first on Search Engine Journal.
Tags: Twitter, News, Seo


Pinterest Prices I.P.O. at $19 a Share, for a $12.7 Billion Valuation

The shares will begin trading Thursday on the New York Stock Exchange under the ticker symbol PINS.
Tags: News, Pinterest, Social Media, Venture Capital, New York Stock Exchange, Start-ups, Ben, Initial Public Offerings, Computers and the Internet, Silbermann


Car-sharing app Car2go suspends service in Chicago amid vehicle thefts, fraud investigation

Daimler North America subsidiary Car2go is dealing with an apparent raft of vehicle thefts in Chicago and suspended the app-based service while a police investigation is underway. The Chicago Police Department said late Wednesday it was notified by Car2go that some of the company's vehicles may have been rented by deceptive or fraudulent means through a mobile app. "Due to the information provided by the company, numerous vehicles have been recovered and persons of interest are being quest...
Tags: Asia, Advertising, Chicago, Daimler, West Side, Mercedes Benz CLA, Silverman, Chicago Police Department, North America Europe, David Muller, Daimler North America, Michael Silverman, Mercedes Benz and Smart


PB Careers: CVS – Store Brand Demand Activation Manager

PB Careers: CVS – Store Brand Demand Activation Manager Job ID: 958482BR Location: RI – Woonsocket Street Address: 1 CVS Drive Category: Management|Marketing|Project Management|Product Management|Merchandising|Analytics|Strategy|Product Innovation Job Description The Brand Activation Manager, Store Brands will work with the Brand Manager/Director to develop and execute Brand Activation plans and projects which are tied to delivery of Sales/EBIT/penetration goals...
Tags: Featured, Store Brands, Cvs, Branding, National Guard, EEO, Aetna, KPI, CVS Health, Woonsocket, Customer Analytics, 2019, Brand Activation, Develop Store Brand


Oh, Zuck, no! Facebook rumored to be creating a voice assistant to rival Alexa

Facebook hasn't been a big player in the smart speaker market, but that may be changing: The social media giant is reportedly working on a digital assistant to compete against Alexa and others. The post Oh, Zuck, no! Facebook rumored to be creating a voice assistant to rival Alexa appeared first on Digital Trends.
Tags: Facebook, News, Trends, Social Media, Oculus, Smart Home, Alexa, Digital Assistant, Zuck


Mother’s Day Posts by Brands on Facebook, Instagram Dipped Slightly Last Year (Infographic)

Mother's Day posts by brands on Facebook and Instagram were down slightly in 2018 compared with the previous year, according to social marketing firm Unmetric. Unmetric examined the most engaging Mother's Day-related social posts by brands over the past six years, and it found that Facebook was the social network of choice, accounting for 52%...
Tags: Facebook, Advertising, Facebook Instagram, Social Pro Daily, Unmetric Unmetric


Facebook Is Pulling the Plug on Messenger Peer-to-Peer Payments in the U.K. and France

Facebook Messenger users in the U.K. and France will no longer be able to make peer-to-peer payments via the applications as of June 15. The feature will remain active for people in the U.S., as Facebook retains money transmitter licenses throughout the country. P2P payments via PayPal were introduced for Messenger in October 2017, and...
Tags: Facebook, France, Advertising, Paypal, Facebook Messenger, Social Pro Daily


Serena Williams announces her VC firm via Instagram

Serena Williams, tennis pro, mom, influencer and entrepreneur, is out to conquer another world: investing. On Wednesday morning, the tennis champ took to Instagram to announce her own venture capital firm — Serena Ventures. Williams wrote in a post to her 10.9 million Instagram followers that she's been quietly investing in a variety of start-ups through the firm since 2014. The firm's website lists the 30 start-ups in the VC’s portfolio, so far. The offerings range from food delivery a...
Tags: Instagram, Advertising, Williams, Reddit, Alexis Ohanian, Serena Williams, Initialized Capital, Forbes, Serena, Ohanian, Bumble Fund, Serena Ventures, Serena Ventures Williams, Coinbase Williams, Alison J Rapaport, Morgan Rapaport


The kids are all right: Gen X rules Initiative's reverse upfront

That the people who are going to bury us all don’t particularly care for our favorite sneakers or have any idea who wrote “Smells Like Teen Spirit” is a bit much to absorb on a dreary April day in Greenwich Village, but Jonathan Vu is letting us have it with—pardon the expression—both barrels. Vu, who reps Converse as global managing partner at IPG’s Initiative, isn’t letting his audience down easy. Speaking to some 500 TV and digital ad sales execs from the stage of the NYU Skirball Center, ...
Tags: Advertising, Los Angeles, Converse, Chicago, Lego, Nintendo, Graham, Kurt Cobain, Nbcu, Miller, Nps, Univision, PHOENIX Arizona, Stevens, Telemundo, Greenwich Village


A New Kind of Baby Registry

Dad bods, tiger moms, celebrity babies, royal babies, viral video babies. People can't get enough of parent culture and babies whether they have them or not. And that means big things for brands and registries. With new registry formats like Babylist that let you put anything from any store on your registry, any brand can be part of the registry game. In fact, many brands are finding new and interesting ways to connect with parents to be. For parents to be with cravings, Dominos and Honest x S...
Tags: Sem, Dominos, Harry, Honest Company, St James, Babylist, Meghan, Sugarfina, Robert Jobson, Kira Walstrom, Domnio, Boppy Boppy, St James 's House Boppy


Video ad for temperature control mug would be a great parody, but it isn't

The video ad for this smart mug, for sale on Amazon, is either brilliant or an SNL parody. I can not embed the video, you have to click to the Amazon product page to load it. (Thanks, Jolie!)
Tags: Amazon, Post, News, Advertising, Bad Idea Jeans


Facebook Enlists Celeb Moms to Charm You Into Calling Your Mother More With Portal

Facebook wants you to view its Portal video conferences device as a great way to talk with mom, regardless of how famous you--or she--might be. Ahead of Mother's Day next month, the social media company has a new ad that attempts to empathize with the moms of the world who don't hear from their children...
Tags: Facebook, Advertising, Publishers & Platforms, Facebook Enlists Celeb Moms


Redefining Creative in a Data World: Simple Methods to Get on the Data Track

The emergence of data has challenged marketers to reinvent the way they plan and execute advertising, and so much has changed since the Don Draper days of advertising. Those were simpler times where one story and one angle worked for brands. In the early days of advertising, decisions were made using straight forward methods where the strategy and creative messaging were determined based on... Read more on the CMA website.
Tags: Sem, Cma, Don Draper


Software Giant Intuit Is Seeking a New Global Creative Agency of Record

From Silicon Valley software maker Intuit comes the latest example of an increasingly rare event: a global creative agency of record review. According to multiple sources with direct knowledge of the matter, the company issued an RFP earlier this month seeking a shop to handle work promoting its primary brand. Omnipresent advisory firm MediaLink is...
Tags: Advertising, Accounts, Silicon Valley, RFP, Intuit, MediaLink




Talent Acquisition Movers, Shakers & News Breakers

  Headlines in Talent Acquisition Last Friday’s Jobs report has swarmed newswires with a plethora of predictions about where the US employment market and US economic conditions are headed. Here, we digest key data as reported by the US Department of Labor, along with some predictions about what this most recent set of data might […]
Tags: US, Branding, US Department of Labor


Can Cybersecurity Companies Still Tell Stories?

Last week I presented at SecureWorld Philadelphia about data breach communications and best practices for orchestrating incident response across an organization.  Before my session, I had an opportunity to speak on camera about my background and the key points I was planning to address. When I mentioned to my interviewer that I had more than a decade of experience helping cybersecurity solutions providers with marketing and public relations – he asked a timely question that made me take pause. ...
Tags: Marketing, Public Relations, Affect, Pr, Philadelphia, Don


MagicPlan releases new version of its popular room-scanning app

Version 8 of the app, which has 18 million downloads, uses 3D scanning to capture measurements and indicate doors and windows automatically.
Tags: Mobile, Technology, Listings, Marketing, Ios Apps, Radio, Select, 3D Home Tours, Digital Floorplans, iPhone real estate apps, Magicplan, Radical Galaxy, Room Measurement


Parkland Parents Group Reimagines the Game Operation to Promote Gun Reform

In a new initiative from Change the Ref, the organization created by the parents of Parkland school shooting victim Joaquin Oliver, the classic game Operation is reimagined to confront audiences with the physical destruction assault rifles cause. FCB Health Network agency Area 23 chief creative officer Tim Hawkey said the project grew out of a...
Tags: General, Advertising, Joaquin Oliver, FCB Health Network, Tim Hawkey


Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she starred in during her two decades as a spokesperson for the charity used massive doses of guilt to loosen wallets and, ultimately, raise a great deal of money. Today,...
Tags: General, Advertising, Sally Struthers


NHL Players Are Sharing Their Stanley Cup Playoffs Experiences in a Video Diary Series

The Stanley Cup Playoffs are heating up the ice, and National Hockey League players with the trophy in their sights are sharing their experiences on the league's Facebook, Twitter and Instagram channels. One player on each of the 16 teams participating in the postseason is taking part in video diary series Cup Confidential, where they...
Tags: Advertising, NHL, National Hockey League, Facebook Twitter and Instagram, Social Pro Daily


A Troll's Alleged Attempt to Purge Porn Performers from Instagram

In November of last year, porn performer Ginger Banks’s Instagram account was shut down. Overnight, her 134,000 followers were gone. A few days later, someone going by the name Omid on Twitter claimed responsibility. First, he said that he’d hacked her account. Then, he changed his story and said he’d reported her…Read more...
Tags: Science, Instagram, Porn, Social Media, Sex Work, Omid, Ginger Banks



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