Marketing


 

What is Cycle Counting and How to Implement It in Your Retail Business

Cycle counting is an important business tool and can be especially advantageous for firms in the retail industry. Effective use of cycle counts can save retailers enormous amounts of money in inventory mistakes such as overhead buildup. Here’s a breakdown on what cycle counting is and what it can do for you. What Cycle Counting Is and Why You Should Implement It Cycle counting is both a savvy and proactive inventory management practice. Essentially, cycle counting means running a check on...
Tags: Abc, Advertising, Retail Business, Guides, Retailers, Fetch Robotics, Cycle Counting


The Voice of Authority? When the Salesperson Was the Expert

In the old days, salespeople were the experts we relied on to educate us about products and services. In a world where we didn’t have the ability to go online to conduct independent research, buyers were at the mercy of sellers. Of course, that’s not true anymore. Yet many sales managers still run their teams as if it is.
Tags: Marketing, Sales Strategies, New Rules of Sales & Service, Voice Of Authority


Flashback Friday: Leo Burnett — Humanist, Storyteller, A Man of High Standards

Leo Burnett studied journalism at the University of Michigan and received his bachelor’s degree in 1914. His first job out of college was as a reporter for the Peoria Journal Star in Peoria, Illinois. In 1917, he moved to Detroit and was hired to edit an in-house publication for Cadillac Clearing House. That’s right, Leo B. was an early practitioner of content marketing. […] The post Flashback Friday: Leo Burnett — Humanist, Storyteller, A Man of High Standards appeared first on Adpulp.
Tags: Advertising, Detroit, University Of Michigan, Peoria Illinois, Leo Burnett, Peoria Journal Star, Ad People, Leo B


Ecommerce challenge: Page speed optimization

Waiting is a pain and the tolerance threshold has become increasingly thinner as the demand for instant gratification has crept into every aspect of consumers lives. Waiting for a website to load is no different than standing in line. Slow page load time dramatically increases the website bounce rate – a 4-second delay in page response results in a 25% abandonment rate. Page speed optimization also supports your page’s search ranking. Google penalizes page search rankings if there’s any indic...
Tags: Google, Amazon, Featured, Yahoo, Seo, Walmart, Commerce, Mozilla, Michael Cooper, KB, Amazon Yahoo Google Walmart, Pingdom Google


Mueller Report Excerpts: Volume II

Below is the first of two excerpts of the Mueller Report that will eventually appear in Howard Gillman, Mark A. Graber, Keith W. Whittington, American Constitutionalism (Vol. I): Structures and Powers (Oxford University Press: New York).  The questions are for students, but also for the general public.   Feel free to circulate, but please only use and quote with proper attribution. And let me know if you are teaching and would like an examination copy of GGW. @2019 Robert S. Muelle...
Tags: Supreme Court, Congress, Senate, White House, Russia, Office, Court, Fbi, Hillary Clinton, United States, Department Of Justice, Wikileaks, Kerry, Donald Trump, Executive Branch, Branding


Mueller Report Excerpt: Volume I

Below is the first of two excerpts of the Mueller Report that will eventually appear in Howard Gillman, Mark A. Graber, Keith W. Whittington, American Constitutionalism (Vol. I): Structures and Powers (Oxford University Press: New York).  The questions are for students, but also for the general public.   Feel free to circulate, but please only use and quote with proper attribution. And let me know if you are teaching and would like an examination copy of GGW. @2019 Robert S. Mueller, “Repor...
Tags: Congress, Russia, Office, Dnc, Ukraine, Hillary Clinton, United States, Ira, Gru, Donald Trump, Hillary, Campaign Finance, Branding, Clinton, Trump, Democratic


Daily Search Forum Recap: April 19, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Tags: Seo, Search Forum Recap


Correctional Officers Face Backlash After Taking Social Media Challenge Too Far: “Feeling Cute, Might Shoot Your Baby Daddy Today”

“Feeling cute, might shoot your baby daddy today…IDK.”“Feeling cute, might just gas some inmates today, IDK.”Correctional officers across the country are facing heavy backlash, even getting fired, for threatening to mistreat inmates while trying to be funny and participating in the popular #FeelingCute challenge.#FeelingCuteChallenge among correctional officers from several states in #USA have in mind that several inmates are abused in the prison system all over USA every day and then tell me if...
Tags: Facebook, Usa, News, Internet, Washington Post, Milwaukee, America, Social Media, UPS, Challenge, Brooklyn, Missouri, Memes, Pop Culture, Jazz, Oklahoma


After controversial video, China bans ‘Leica’ on social media

A video that referenced Tiananmen Square got the name of the camera company Leica banned from the social media platform Weibo. Leica says the video wasn't an officially sanctioned promotion. The post After controversial video, China bans ‘Leica’ on social media appeared first on Digital Trends.
Tags: Photography, News, China, Trends, Social Media, Web, Weibo, Leica, Tiananmen Square, Weibo Leica


Zeta acquires DSP from Sizmek, takes aim at The Trade Desk

Zeta Global on Friday said it reached a definitive agreement to acquire the technology and assets from ad tech company Sizmek, in a deal estimated to be in the neighborhood of $36 million. Sizmek, which filed for bankruptcy on March 29, is a demand side and data management platform used by marketers to make programmatic ad buys. Zeta, meanwhile, operates in the CRM arena, offering brands first-party data on very specific consumer segments. For instance: The company claims that agencies can pu...
Tags: London, Advertising, Connecticut, DSP, Midwest, Steinberg, Rocket Fuel, Zeta, David Steinberg, Randy Wootton, Sizmek, Trade Desk, Vector Capital, New York Silicon Valley, Zeta Global, Prague Michigan


After controversial video, China bans saying Leica on social media

A video that referenced Tiananmen Square got the name of the camera company Leica banned from the social media platform Weibo. Leica says the video wasn't an officially sanctioned promotion. The post After controversial video, China bans saying Leica on social media appeared first on Digital Trends.
Tags: Photography, News, China, Trends, Social Media, Web, Weibo, Leica, Tiananmen Square, Weibo Leica


WarnerMedia pulls out of OpenAP

WarnerMedia is pulling out of OpenAP, the consortium it helped to found in an effort to standardize audience buying on TV. “As our company has transformed, our advanced advertising strategy has evolved. As a result, we are withdrawing from OpenAP,” WarnerMedia said in a statement.“We appreciate what OpenAP has supported to this point in widening the adoption of audience-based buying on TV.” OpenAP was founded by Fox, Viacom and Turner (now WarnerMedia) in spring 2017 and NBC Universal join...
Tags: Google, Facebook, Time Warner, Advertising, Fox, Comcast, Nbc Universal, Walt Disney, Turner, Viacom, Nbcu, Univision, AT T, Fox Viacom, WarnerMedia, Fox NBC Universal


15,000 People Responded to Arby’s Offer of a One-Day, $6 Trip to Hawaii

Arby's super fans have turned out in force for the restaurant's quirky stunts in the past, like subscription boxes full of branded swag that sold out in less than an hour. And within the past week, 15,000 of them tussled--virtually, not physically--for a chance to fly more than 5,000 miles round-trip in a single day...
Tags: Advertising, Hawaii, Arby, AdFreak


Official AMP Plugin for WordPress Now Supports AMP Stories by @MattGSouthern

A new version of the official AMP plugin for WordPress supports the creation of AMP Stories.The post Official AMP Plugin for WordPress Now Supports AMP Stories by @MattGSouthern appeared first on Search Engine Journal.
Tags: Tools, News, Seo, Plugin, AMP


How to Inspire Your Kid to Work Harder in School

“But I don’t want to do  my math homework .” This is a common statement heard around the world every night as parents try to convince their children to complete school assignments. It can be hard to persuade kids to get their work done. Here are some strategies you can use to inspire your kid to work harder in school. 1. Help Them Create a Positive Studying Environment Healthy studying habits are easier to create when your child is young. Let your child help you design a posit...
Tags: Advertising, Article, Sylvia S, Work Harder in School


Twelve Challenges Perceptions of Insurance Marketing with New Co-Op Insurance Campaign: ‘For Life’s Adventures’

Co-op Insurance has launched a social media brand campaign created in partnership with award-winning creative agency, PSONA Twelve, titled ‘For Life’s Adventures’.The campaign was designed to challenge the existing negative tone of many insurance adverts and instead celebrates the wonderful, positive adventures in life that insurance enables us to do.The centrepiece of the advert is a unique branded podium featuring a button labelled ‘press for adventure’. The adverts show curious pedestrians wa...
Tags: UK, Featured, Advertising, Digital, Facebook Twitter, CSU, Co-op Insurance, Twelve, Sylvia S, New Co Op Insurance Campaign, Travel Car Pet Life, PSONA Twelve, Kate KnightAgency, Debbie AsperyClient, Anna MorleyClient, Neame IngramCreative


Digital Trends Live: Facebook data security, Ubisoft helps Notre Dame, and more

Join DT Live as we discuss Facebook security issues, Ubisoft's plan to help rebuild Notre Dame, and more. We are also joined by Emily Teteut of Snap the Gap, Jennifer Sendrow of New York Public Radio, and DJ and producer Zeke Thomas. The post Digital Trends Live: Facebook data security, Ubisoft helps Notre Dame, and more appeared first on Digital Trends.
Tags: Facebook, News, Instagram, Trends, Social Media, Virtual Reality, Ubisoft, Notre Dame, Emerging Tech, Car2go, New York Public Radio, Zeke Thomas, Dt Live, Digital Trends Live, Emily Teteut, Jennifer Sendrow


British Vogue Partnered With L’Oreal and McCann to Publish an 80-Page ‘Non-Issue’ on Aging

Readers of the May edition of British Vogue might have been surprised to find another issue tucked inside. More specifically, the bonus content is a "non-issue" dedicated to the topic of age in the worlds of beauty, fashion and culture. Created by McCann London and McCann Paris for client L'Or?al Paris, the 80-page "non-issue" is...
Tags: Advertising, Paris, McCann, British Vogue, McCann London, Publishers & Platforms, British Vogue Partnered With L'Oreal, McCann Paris


Ford’s Mustang Bragging Brings Out the Best in Rival Automakers

Ford celebrated its iconic sports coupe’s 55th birthday at the New York International Auto Show this week by proclaiming Wednesday as “Mustang Day.” But Mustang Day was overshadowed by other nostalgic celebrations taking place at the New York Auto Show, specifically Nissan’s 50th Anniversary Editions of the GT-R (which looked excellent) and 370Z (which one […] The post Ford’s Mustang Bragging Brings Out the Best in Rival Automakers appeared first on The Truth About Cars.
Tags: Marketing, Sales, General Motors, Ford Mustang, Ford, Editorials, Autos, Nissan, Auto Sales, New York Auto Show, Ford Motor Co, Chevrolet Camaro, New York International Auto Show, News Blog, Mustang Day


Agency Brief: Easter Burgers, bathwater and Ad Age news

We're starting this week's brief with some exciting news of our own. Ad Age has hired Lindsay Rittenhouse (below) to be our new agency reporter. Many of you already know Lindsay from Adweek, where she was a staff writer covering agencies and their clients. Along the way, she has worked at The Times of Trenton (a fellow New Jerseyan), TheStreet and its sister paper the Deal Pipeline. She brings a lot of enthusiasm and some fresh ideas about how to cover the beat and elevate our coverage. "I’m ...
Tags: Europe, New York, Wikipedia, Advertising, CMO, Green, Amsterdam, Dubai, Switzerland, Adweek, Joan, Zurich, Cannes, WPP, Bogota, Ogilvy




Budweiser Launches New Beer Celebrating 50th Anniversary of the Moon Landing. Get It Now!

Budweiser recently unveiled its newest beer in celebration of the 50th anniversary of the Moon landing – Budweiser Discovery Reserve American Red Lager – inspired by Budweiser’s archival recipe from the time of the Apollo Moon missions and on shelves now!           A limited-edition product brewed by female brewmaster, Karissa Norrington. […]
Tags: Seo, Budweiser, Budweiser Discovery Reserve, Karissa Norrington


Ancestry.com Apologizes for Ad Showing Slavery-Era Interracial Couple

The genealogy company said it had pulled a video ad that depicted an interracial couple fleeing the antebellum South.
Tags: News, Social Media, Genealogy, Blacks, Ancestry.com, Online Advertising, Civil War (US) (1861-65, Slavery (Historical


WarnerMedia Pulls Out of OpenAP Audience Targeting Platform. Other Companies Remain ‘Committed’

OpenAP isn't quite as open as it used to be. WarnerMedia, which two years ago created the OpenAP audience targeting platform alongside Viacom and Fox, said today it is pulling out of the consortium. "As our company has transformed, our advanced advertising strategy has evolved," said a WarnerMedia ad sales spokesperson. "As a result, we...
Tags: Advertising, Fox, Viacom, TV Upfronts, Programming & Performance, WarnerMedia


Eye opener / œil pour œil?

THE ORIGINAL? Seek truth / Anti tobacco campaign – 2004 Source : Ad Forum Agency : Arnold Worldwide, Boston (USA) LESS ORIGINAL Cafe Registrado –   2019 Source : Agency : Geometry (Argentina) [Author: Joe La Pompe]
Tags: Eyes, Miscellaneous, Advertising, Argentina, Print & Outdoor, Joe La Pompe, Mixed sources, Yeux, Scalpel, Stitches, Suture, Œil, Forum Agency, Cicatrice, Cousu, Eye Shut


A content strategy is not a marketing strategy

Content is not marketing. Your content strategy is not a marketing strategy.  It isn’t your fault. We’re still not sure what the deal is with the internet. We’re all growing. This blog has posts from years ago talking about “content marketing strategies” and how you can fill channels. I once did a Facebook post for […]
Tags: Facebook, Marketing, Seo, Insight


TheWeedTube Will Spark Up Its iOS and Android Apps on 4/20

If you're going to release an application featuring videos from cannabis-focused content creators, there couldn't possibly be a more appropriate day to do so than April 20. TheWeedTube is marking the date that the cannabis community treats as a virtual national holiday with the debut of its new iOS and Android apps, as well as...
Tags: Advertising, Social Pro Daily


Before Fisher-Price’s Rock ’n Play Recall, Safety Fears and Dubious Marketing

The company knew for years about potential risks linked to its popular sleeper and about pediatricians’ objections to the way the product was being pitched to parents.
Tags: News, Parenting, Sleep, Social Media, Infant Mortality, Consumer Protection, Advertising and Marketing, Children and Childhood, Sudden infant death syndrome, Suits and Litigation (Civil, Cribs (Baby Beds, Recalls and Bans of Products, Accidents and Safety, Babies and Infants


Submit Questions Around JavaScript SEO For Google

As you know, Google posted their last video on their JavaScript videos for SEO yesterday. But now that the first part of the series is over, Martin Splitt from Google wants to keep it going. He asked folks to post their ideas and questions in this Google form - so he can make new videos that may be useful to developers and SEOs on this topic.
Tags: Google, Seo, Google Search Engine Optimization, Martin Splitt


Daily Search Forum Recap: April 18, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Tags: Seo, Search Forum Recap



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