Marketing


 

Where is Midtown Ala Moana? [Updated]

UPDATE [April 24, 2019]: Historically this area was known as Kalia. Sounds like a perfectly good name to me. See the end of this post for details. Midtown Ala Moana is “considered a haven for foodies,” a draw for “fashionistas,” and home to The Republik nightclub, Like Like Drive Inn, and Shokudo restaurant. “Here you can start the day lying on sandy shores at Ala Moana Beach Park and end it with a night on the town singing karaoke or swaying to the sound of visiting bands,” according to...
Tags: Travel, Facebook, Business, Real Estate, Wikipedia, Azure, Social Media, Development, Walgreens, Hilton, Waikiki, Honolulu, U S Patent and Trademark Office, Kakaako, McCully, Ala Moana Beach Park


Many Seeds Of Change Bring Awareness To Bonton Farms

PSA & Public Interest Dallas’ Advertising Industry Comes Together To Support Local Community Organization: Bonton Farms Bonton Farms is redefining community in its... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising, Bonton Farms, Bonton Farms Bonton Farms


5 Types of Financial Marketing Advice to Watch Out For 

Everyone is after financial security but not exactly sure how to achieve it, which is why someone like Financial Advisor Marketing Clint Arthur is great to partner with for such advice. Investors are afraid of making the wrong decision based on input. Here are five types to watch out for. Financial Market Types Stocks This market engages in stocks by trading shares of public companies. As you buy stocks at a set price, investors gain when the shares do well and loss when they fall in value. ...
Tags: Marketing, Sales, Investors, Types of Financial Marketing Advice, Clint Arthur


Where is Midtown Ala Moana?

Midtown Ala Moana is “considered a haven for foodies,” a draw for “fashionistas,” and home to The Republik nightclub, Like Like Drive Inn, and Shokudo restaurant. “Here you can start the day lying on sandy shores at Ala Moana Beach Park and end it with a night on the town singing karaoke or swaying to the sound of visiting bands,” according to MidtownAlaMoana.com. In a stylish video produced by the Azure Ala Moana luxury condo development, Midtown Ala Moana is characterized as “the heart...
Tags: Travel, Facebook, Business, Real Estate, Wikipedia, Azure, Social Media, Development, Waikiki, Honolulu, U S Patent and Trademark Office, Kakaako, McCully, Ala Moana Beach Park, Ala Moana, Kalakaua Avenue


Twitter Stock Up 15.7% On Strong Revenue Growth But Weak Monthly User Stats

UPDATED 2: The last monthly user stats that Twitter says it will ever share showed a social media channel struggling to grow. Twitter added monthly users for the first time in a year - 330 million monthly users vs. 321 million in the previous quarter. But that's still lower than the 336 million in the same quarter last year. Twitter had announced that they would no longer share monthly users stats.  The company's new  preferred metric - monetizable daily active users - were 134 milli...
Tags: Twitter, Music, Diy, Marketing, Social Media, Music Industry, Indie, Musicians, Music Business, Music Tech, Musician, Bruce Houghton, Diy Musicians, Social Media. Music


'No right to livestream murder': Ardern leads push against online terror content

New Zealand PM launches ‘Christchurch Call’ to build support to eliminate extremist material on social mediaNew Zealand prime minister Jacinda Ardern is to spearhead a push to combat violent extremism and terrorism on social media in the wake of the Christchurch attacks, saying the gunman did not have “a right to livestream the murder of 50 people”.Ardern and French president Emmanuel Macron will host a summit in Paris on 15 May, rallying tech companies and other concerned countries to commit to...
Tags: Facebook, Technology, Social Networking, France, Social Media, World news, Asia Pacific, Paris, New Zealand, Christchurch, Emmanuel Macron, Jacinda Ardern, mediaNew Zealand, Christchurch shooting


OMD eliminates regional president roles in streamlining move

Omnicom Group media agency OMD USA is cutting five senior executive positions, including its regional presidents and chief marketing officer role, in a streamlining move. In a statement to Ad Age confirming the cuts, the agency said the regional roles date back to OMD’s creation in 2002 when the agency was formed by fusing the media departments of Omnicom agencies in New York (BBDO), Chicago (DDB) and Los Angeles (TBWA), with senior executives from each of those shops taking on a president ti...
Tags: New York, Advertising, Los Angeles, North America, Omd, Omnicom, Omnicom Group, John Wren, Omnicom Media Group, Scott Hagedorn, Accuen, Erin Matts, Kerry Perse, OMD USA, Page Thompson, George Manas


Diversity Is Imperative For Brand Leadership

Earlier this month, in a conversation on ESPN’s The Jump, journalist Nick DePaula told fellow panelists that Beyoncé had been in talks with several brands after news broke of her athleisure brand Ivy Park signing a deal with Adidas. In the clip shared by the show’s host, Rachel Nichols, DePaula said he had been told that Beyoncé had “stepped back” from any potential partnership with Reebok because the team lacked diversity. According to DePaula, Beyonce told Reebok, “Nobody in this room refle...
Tags: Europe, Beyonce, California, Adidas, Espn, Deloitte, Harvard Business Review, Branding, Justin Trudeau, Reebok, Brand Management, Nick DePaula, Reebok Nobody, Rachel Nichols DePaula, DePaula Beyonce, Board Diversity Census


Hasbro and Ogilvy Created a Simple, Lovely Ad About Why Boys Should Play With Dolls

We may not have realized it at the time, but the toys we used to play with often doubled as tools of gendered socialization. It's actually a little funny when you take a moment to think about it: We--children and adults alike--have long allowed heaps of plastic, bolts and rubber to dictate how we're "supposed"...
Tags: Advertising, Hasbro, Ogilvy, Ad of the Day


3 Ways to Create a Personalized Social Experience

If you could get 4 out of 5 consumers to purchase from your brand just by using one simple tactic, would you do it? Of course you would. Any marketer would. Today’s consumers want brands to see and understand who they are. They want brands to predict their needs and to treat them as individuals. Today’s consumers want brands to personalize their experience. In fact, according to Epsilon, the simple tactic that’s likely to encourage 4 out of 5 consumers to do business with your company is person...
Tags: US, Sem, Ugc, Mckinsey, Susan, Susan Parsons


Snap wins users and beats estimates

Snap Inc. is giving investors another reason to be optimistic for a revival of the social-media company. The shares surged. The parent of photo-messaging app Snapchat said sales rose 39 percent from the previous year, to $320 million for the three months ended March 31. Analysts had projected revenue of $307.4 million. The Santa Monica, California-based company also saw more users flock to the platform from the previous quarter, the first increase in that metric in four quarters. Snap reporte...
Tags: Advertising, Bloomberg, Snapchat, Evan Spiegel, Snap, Santa Monica California, Facebook Inc, SPIEGEL, Wedbush Securities, Snap Inc, U S Snap


CBS suspends CEO search

CBS Corp. suspended its search for a new chief executive officer, extending the tenure of acting CEO Joe Ianniello through the end of the year and buying time for the company to decide if it wants to merge with Viacom Inc. Ianniello, formerly chief operating officer, was promoted to the role in September 2018 after the ouster of longtime boss Les Moonves, who was accused of sexual misconduct. CBS’s board has been searching for a permanent CEO for the past few months, and had planned to made a d...
Tags: Nbc, Abc, Advertising, Disney, Showtime, Cbs, Viacom, Joe, Shari Redstone, Martin, CBS Corp, Redstone, Viacom Inc, Walt Disney Co, Les Moonves, Comcast Corp


The Easter Sugar High

Another Easter has come and gone leaving many Americans with full bellies (and likely hopped up on sugar). This year, it was estimated that Easter generated over $18B in sales for retailer, much of which is driven by candy and food sales. According to NRF, 87% of those celebrating Easter plan to buy candy followed by food (85%) and then gifts (59%).  But with so many options out there when it comes to candy, what moves the needle for shoppers? In-store, good old-fashion sales (31% report that ...
Tags: John Oliver, America, Sem, Reese, Kira Walstrom Integer Denver, Easter Sugar High


Trump Is at His Most Relatable Complaining About Losing Twitter Followers

 President Trump met with Twitter CEO Jack Dorsey today, and according to the Washington Post, the leader of the free world spent a significant amount of time complaining to Dorsey about his perception that Twitter has intentionally lowered his follower count.Read more...
Tags: Twitter, Science, Washington Post, White House, Social Media, Jack Dorsey, Donald Trump, Dorsey, Trump, Twitter followers, Trump Administration


Tumblr – finally – enables HTTPS for all accounts

Better late than never, Tumblr has rolled out HTTPS across its entire site. In a brief post on Tumblr’s engineering page, the company said all Tumblr sites will now have the web encryption setting enabled by default, though it admitted the move was “long-overdue.” Tumblr, which like TechCrunch is owned by Verizon, has 464 million users and at the time of writing ranks in at 44 of the top 100 sites based on Alexa traffic data. Until the HTTPS switchover, it was the highest ranked site that didn’t...
Tags: Security, Verizon, Privacy, Social Media, Tech, Tumblr, Https, Photo Sharing, Alexa, World Wide Web, Microblogging


McCann Beat Droga5 and CPB to Win Creative and Strategic AOR Duties for ADT

Security company ADT has selected McCann as its creative and strategic agency of record, following a review. Two parties with direct knowledge of the review confirmed that CPB and Droga5 were the other finalists and that media buying and planning duties were not part of the review. Another individual confirmed that ADT, which named Jochen...
Tags: Advertising, Accounts, Adt, McCann, CPB


Geek out for premieres or get lost in related threads with Reddit’s new tools

Can't find the Game of Thrones thread until after the episode already aired? Reddit's new event tool allows users to get alerts when an event is about to start, such as a premiere. The collections tool also helps organize related posts. The post Geek out for premieres or get lost in related threads with Reddit’s new tools appeared first on Digital Trends.
Tags: News, Trends, Social Media, Web, Current Events, Reddit, Reddit Moderator


MDC to sublet New York headquarters to reign in costs

New MDC Partners CEO Mark Penn is looking to exit the holding company’s pricey New York headquarters location at 745 Fifth Ave as part of a broader cost-cutting plan that includes tighter budget controls. In a memo to MDC agency executives obtained by Ad Age he states:  “We need to invest in state-of-the art digital products and offerings–not bloated real estate palaces–so we can put more money into scarce talent (in that vein, I am putting the 745 Fifth Avenue space up for sublet so we can m...
Tags: New York, Advertising, Brooklyn, Manhattan, Central Park, Penn, Bergdorf Goodman, MDC, Mark Penn, Stagwell Group


MDC to sublet New York headquarters to rein in costs

New MDC Partners CEO Mark Penn is looking to exit the holding company’s pricey New York headquarters location at 745 Fifth Ave as part of a broader cost-cutting plan that includes tighter budget controls. In a memo to MDC agency executives obtained by Ad Age he states:  “We need to invest in state-of-the art digital products and offerings–not bloated real estate palaces–so we can put more money into scarce talent (in that vein, I am putting the 745 Fifth Avenue space up for sublet so we can m...
Tags: New York, Advertising, Brooklyn, Manhattan, Central Park, Penn, Bergdorf Goodman, MDC, Mark Penn, Stagwell Group


How to Cater Your Hotel to Appeal to Professional Drivers

Owning a Hotel near a major road has several obvious appeals. You can attract road trippers who want a good night’s sleep, can help entice those suffering on a long commute to enjoy your services, and generally get seen by every single of the thousands of cars that drive by your establishment day after day. Catering to families, however, is not the only way that you can bring in guests’ night after night. There is a huge market out there that is relatively untapped; that of the professional dri...
Tags: Facebook, Usa, Hotels, Social Media, Seo, Social Media Marketing, United States, Hotel, Social Media Management, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Professional Drivers, Founders Media, Social Media Mastery for Hotels


Why Social Media Going Dark in Sri Lanka Isn't as Simple as You Think

Few countries on Earth have a relationship with Facebook that’s quite as complicated as Sri Lanka’s.Read more...
Tags: Facebook, Twitter, Science, Instagram, Social Media, Earth, Snapchat, Whatsapp, Sri Lanka, Misinformation


Byte, the Follow-Up to Vine, Begins Sending Out Beta Invites by @MattGSouthern

Byte, a reboot of Vine from the same creator, has sent out the first 100 invites to its closed beta.The post Byte, the Follow-Up to Vine, Begins Sending Out Beta Invites by @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Social Media, Seo


On Pro Football: Nick Bosa Comes With the Kind of Baggage That Doesn’t Matter

Nick Bosa has been scrubbing his Twitter account ahead of the N.F.L. draft. But will teams care what he has said when he can rush the quarterback so well?
Tags: News, Football, Social Media, National Football League, Colin, Kaepernick, Bosa, Nick Bosa, Draft and Recruitment (Sports, Nick (1997-


How to Make Money From a Small Business Endeavor

Have you ever watched the reality television show Shark Tank, all the while wishing it was you pitching that small business idea to top investors? Or, maybe you’ve been laid off and need to quickly find a way to cover living expenses for you and your loved ones. Switching from employee to entrepreneur involves a huge leap of faith, especially when generating a set income isn’t guaranteed and achieving “success” in the business world is often compared to climbing Mount Everest. Maybe your thought...
Tags: Small Business, Marketing, American Dream, Qvc, Make Money, Don, Mount Everest Maybe


The U.K.’s Biggest Cell Carrier Brought a CGI Instagram Model to Life With AI and 5G

In a mashup of much-hyped technologies, British wireless carrier EE Limited used artificial intelligence and 5G wireless service to turn a computer-generated Instagram influencer into a virtual fashion stylist for this year's British Academy of Film Awards. Helmed by agency Poke London, the campaign starred an Instagram model persona called Shudu--one of a growing crop...
Tags: London, General, Instagram, Advertising, Artificial Intelligence, Shudu, EE Limited, British Academy of Film Awards Helmed


Facebook Lets Users Share 3D Photos in Stories by @MattGSouthern

Facebook is expanding 3D photos to stories and offering two new ways to create them.The post appeared first on Search Engine Journal.
Tags: Facebook, News, Seo


Boxed Launches Stellar Seltzer

Online wholesaler Boxed added a new line of beverages, Stellar Seltzer, to its private brand, Prince & Spring this month. With Stellar Seltzer, Boxed brings its brand flare to a consumer-favorite, delivering a lively, elegant, and refreshing experience. Whether in-hand or in the fridge, Stellar’s design is eye-catching and opulent. When drinking a Stellar Seltzer, you’re encompassing the feeling of creating memories beneath the nighttime sky. Each label is infused with Prince & Spring’s signatur...
Tags: Seltzer, Featured, Grocery, Branding, Charlotte NC, Boxed, Jeff Gamsey, Prince Spring, Private Brands, Stellar Seltzer, Monica Kim, Jeff Gamsey VP


ADT taps McCann as lead agency, following a review

As it strives to secure its future as a brand for modern consumers, home security company ADT is updating its marketing strategy. The Boca Raton, Florida-based company has tapped McCann Worldgroup as its lead strategic and creative agency, following a two-month review. Under a new chief marketing officer, ADT is also taking its media-buying in-house and planning to promote more of its smart home security systems. Jochen Koedijk, who joined the brand as senior VP and CMO from Chewy last July, ...
Tags: Amazon, Advertising, CMO, Alexa, Hgtv, Adt, McCann, Boca Raton Florida, McCann Worldgroup, Google Home, Property Brothers Drew, Jochen Koedijk, Jonathan Scott The Scott, Koedijk, Kantar Media Koedijk


Unwanted sexting linked to anxiety, depression, and low self-esteem

A new study shows early evidence that receiving unsolicited sexual imagery through text, or being coerced into sending it is associated with mental health distress. This is the first research linking both non-consensual and coerced sexting behavior with depression, anxiety, and low self-esteem. The research was co-authored by Bianca Klettke, David J. Hallford, Elizabeth Clancy, David J. Mellor, and John W. Toumbourou at Deakin University in Victoria, Australia. According to the team’s research: ...
Tags: Startups, Science, Social Media, Tech, Victoria Australia, Deakin University, John W Toumbourou


H&M Will Now List Suppliers and Factories for All of Its Garments

H&M may be known as a fast fashion brand, but it's also becoming a pioneer in transparency. Today, the Swedish-based retailer said that beginning Tuesday, it will list the supplier or factories where a garment was made on H&M's website. The supplier information is not only arriving on H&M's website but will also be available...
Tags: General, Advertising



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