Marketing


 

Niche Down!

In this Marketing Over Coffee: Christopher Lochhead on his new book Niche Down, the Entreprenuerial Crisis, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Swoogo Prerequisite Listening: Christopher Lochhead on Play Bigger (Part 1) Christopher Lochhead on Play Bigger (Part 2) – FIRST TIME AVAILABLE! Niche Down: How to become legendary by being different Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Verve Coffee of Santa C...
Tags: Podcast, Marketing, America, Linkedin, LinkedIn Marketing Solutions, Brookings Institute, Marketing Over Coffee Newsletter, Christopher Lochhead, Coffee Listeners, Swoogo, Dominate Markets Verve Coffee of Santa Cruz, west Brooklyn Roasters


Google Introduces Three New Search Console Reports by @MattGSouthern

Google is bringing three new reports to Search Console which are all related to structured data.The post Google Introduces Three New Search Console Reports by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, Tools, News, Seo


Google Ads Reporting is Currently Delayed Until Further Notice by @MattGSouthern

Reporting data for Google Ads and AdSense is currently delayed as a result of a bug discovered on April 30.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


YouTube positions itself as 'personal primetime' at Brandcast

YouTube, this time it’s personal. That was the message at Brandcast, YouTube’s annual NewFronts event to entertain advertisers with highlights of its top shows and creators. YouTube is now promoting its platform as “personal primetime,” slicing up audiences according to niche interests. “We can deliver personalized media in a way we never could before,” YouTube CEO Susan Wojcicki said at the start of the NewFronts showcase. YouTube has been pitting itself against TV for years, trying to...
Tags: Youtube, Advertising, CMO, Justin Bieber, Kevin Hart, Susan Wojcicki, Robert Kyncl, Lewis, Johnson Johnson, Neutrogena, Tiffany Haddish, Brandcast, Brandcast YouTube, Haddish, Alison Lewis, Justin Bieber Haddish


What Marketers Can Learn from F8 2019

Facebook’s 2019 F8 conference got off to a bold start this year, with Mark Zuckerberg delivering a keynote speech in front of a banner reading “the future is private.” Following months of backlash over privacy concerns, Facebook chose to focus this year’s conference on features that will help users feel more secure on the platform and, in turn, encourage them to share more. These include features like Secret Crush—a Tindr-like service that allows users to romantically link to their current Faceb...
Tags: Amazon, Facebook, Mark Zuckerberg, Instagram, Advertising, Marketing, Social Media, Social Media Marketing, Conference, Marie Goldstein, Amy Donnelly, Kylie Cosmetics Taylor Swift, AR Studio for Facebook, Facebook the Instagram, Derek Arguello


YouTube Is Making All of Its Original Content Free and Ad Supported

YouTube is bringing all of its original content beyond the paywall and into an ad-supported environment. Today at the company's annual Brandcast event at Radio City Music Hall in New York, the streaming video service announced plans to create an expanded slate of new and returning series from a range of mainstream celebrities and YouTube...
Tags: New York, Advertising, Radio City Music Hall, NewFronts


Facebook Bars Alex Jones, Louis Farrakhan and Others From Its Services

The move, which critics said was a long time coming, is an escalation of the social media company’s enforcement of its content policies.
Tags: News, Social Media, Jones, Louis, Facebook Inc, Farrakhan, Infowars, Fringe Groups and Movements, Alex (1974-, Instagram Inc, Facebook Bars, Alex Jones Louis Farrakhan


SEO Project: Oil & Gas Valves

For the month of May, my SEO project will be improving the organic ranking and visibility for an industrial B2B company in Calgary that distributes oil and gas valves. On the first Monday of the month, I will publish my SEO strategy and plan to share with you. On Friday’s I will post a summary […] The post SEO Project: Oil & Gas Valves appeared first on King Rosales. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Blog, Seo, Calgary, Rosales, Oil Gas Valves


‘The Key’ Wins Tribeca Film Festival’s Top Prize for Immersive Media

A virtual reality experience that immerses viewers in a dreamlike, postapocalyptic world with a surprisingly powerful twist at the end has won this year's Tribeca Film Festival grand prize for immersive media. The Key, created by Lucid Dreams Productions, won top prize in the festival's Storyscapes category, a curation of more than a dozen VR,...
Tags: Advertising, Emerging Tech, Lucid Dreams Productions


ABC Orders Second Black-ish Spinoff, Mixed-ish

Two weeks ahead of Disney's upfront, ABC is doubling down on the Black-ish franchise next season, ordering a sixth season of the comedy and also picking up a second Black-ish spinoff. The new series, called Mixed-ish, will focus on the childhood of Rainbow Johnson, the character played by Tracee Ellis Ross, and her experience growing...
Tags: Abc, Advertising, Disney, Tracee Ellis Ross, TV Upfronts, ABC Orders Second Black


CBS revenue misses estimates as TV reruns fall from a year ago

Carrying the most popular events on TV wasn’t enough for CBS Corp., which reported first-quarter sales that missed analysts’ estimates because of a shortfall in licensing its old TV shows. The owner of the most-watched TV network, whose board has weighed a merger with Viacom Inc., said sales rose 11 percent to $4.17 billion, lifted by the Super Bowl and the March Madness college basketball tournament. But that was short of the $4.3 billion analysts projected and reflected tough comparisons fr...
Tags: Advertising, Showtime, Cbs, Viacom, Cbs All Access, CBS Corp, Viacom Inc


Breaking News - Elizabeth Banks to Host the Return of "Press Your Luck," Premiering Wednesday, June 12, on ABC - The Futon Critic

Breaking News - Elizabeth Banks to Host the Return of "Press Your Luck," Premiering Wednesday, June 12, on ABC   The Futon Critic ABC Entertainment and Fremantle announced today that multihyphenate star Elizabeth Banks can now add game show host to her acting, directing and ...
Tags: Abc, Seo, Elizabeth Banks, Fremantle, ABC Entertainment


Instagram wants to hide how many “likes” posts earn. Here’s why.

Head of Instagram Adam Mosseri recently outlined an experiment designed to see how users like using Instagram without the ability to see how many "likes" posts receive.Research shows that such metrics can lead to social comparison, which can affect self-esteem, depression and anxiety.What's unclear is how Instagram might change its platform if it finds out users overwhelmingly prefer invisible "likes", but also that the change hurts profits. None If you're using Instagram in Canada and notice t...
Tags: Psychology, Facebook, Business, Instagram, Social Media, Mental Health, Canada, Innovation, Pace University, Adam Mosseri, Kamiu Lee, Randi Priluck


Vertex Awards 2019: SILVER WINNERS

HT Traders Pizza RETAILER: Harris Teeter COUNTRY: United States CATEGORY: G4. Frozen AGENCY: Daymon Creative Services CREDITS: Agency:  Harris Teeter & Daymon Creative Services DCS Design Director: Felix Rosales DCS Photographer: Autumn Underwood Harris Teeter Advertising & Creative Services: Steve Kent/Kim Davis SUMMARY: It’s Pizza so it should all be about the appetite appeal but the bigger solve was to communicate the story of where the product came from and give it a sense of authentici...
Tags: Featured, United States, Branding, Harris Teeter, Vertex, Vertex Awards, Felix Rosales, Daymon Creative Services, Harris Teeter Daymon Creative Services, Steve Kent Kim Davis


Smartsheet Makes Another Software Acquisition With Deal for 10,000ft

Smartsheet, a company that sells collaborative project-tracking software for business users, announced Thursday it has acquired 10,000ft, a startup developing digital tools organizations use to organize their schedules and track the time they spend on work projects. Both firms are based in the Seattle area.Smartsheet (NASDAQ: SMAR) did not disclose financial terms of the deal, but says adding 10,000ft’s products and staff will benefit Smartsheet users who work on their companies’ marketing and ...
Tags: Deals, Startups, Design, Marketing, Trends, Tech, Software, Pwc, Accenture, Seattle, Slope, Gavin Kelly, National blog main, Seattle blog main, Seattle top stories, Smartsheet


Google Search Console Data for Most of April is Inaccurate by @MattGSouthern

Google alerted site owners that nearly all of last month's reports in Search Console were affected by a data outage.The post Google Search Console Data for Most of April is Inaccurate by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, Tools, News, Seo, Google Search Console Data


Spotify tests voice-enabled ads for those who prefer talking to tapping

What do you do when you hear an ad on the radio or Spotify? Odds are, not much at all. But that may soon change soon; Spotify is testing audio ads that you can respond to with your voice. The post appeared first on Digital Trends.
Tags: Spotify, Music, News, Advertising, Trends, Radio, Home Theater, Mobile Voice Assistant


Mackenzie Financial Has Cut Its Boot Barn Hldgs (BOOT) Position by $395,165; Sky Investment Group Has Decreased Stake in Whirlpool (WHR) by $512,192 - CryptoCoinsTribune

Mackenzie Financial Has Cut Its Boot Barn Hldgs (BOOT) Position by $395,165; Sky Investment Group Has Decreased Stake in Whirlpool (WHR) by $512,192   CryptoCoinsTribune Mackenzie Financial Corp decreased its stake in Boot Barn Hldgs Inc (BOOT) by 42.14% based on its latest 2018Q4 regulatory filing with the SEC. Mackenzie ...
Tags: Seo, Whirlpool WHR, Sky Investment Group, Mackenzie Financial Has, CryptoCoinsTribune Mackenzie Financial Corp, Boot Barn Hldgs Inc


Man Gets Twin Sisters Pregnant at the Same Time & Now All 3 of Them Live Together As a “Throuple”

A rather interesting story about a man dating twin sisters and getting both of them pregnant at the same. damn. time. has gone viral on social media.Honestly, though, the most intriguing part of the story isn’t even the fact that twin sisters are pregnant by the same dude. It’s the fact that the sisters are “both kool wit it,” as he put it on Instagram.“I bet [I’m] the only n***a y’all know wit twin baby mommas and both kool wit it,” he wrote. “I need a show blood”According to the guy, everyone’...
Tags: Wtf, Social Media, Viral, Pop Culture, Jazz, Pregnant, Trending Topics, Trending, NIA, Ratchet, Really, Nydia, Oh Really? Please Tell Me More, Well Alrighty Then, Keonyae


Improved 60,000 Point Southwest Credit Card Bonuses (Good For Companion Pass)

Multiple offer bumps to 60k. Southwest Airlines offers a unique feature called the Companion Pass, which lets you pick one person to fly with free when you book either paid or award flights. If you either fly 100 qualifying one-way flights or earn 110,000 qualifying points in a calendar year, and you’ll earn the Companion Pass for the remainder of that year plus the following full calendar year. For example, if you earned it in May 2019, you would have the benefit for the rest of 2019 and all...
Tags: Amazon, Credit Cards, General, Marketing, Walmart, Southwest Airlines, Rapid Rewards, Southwest, Chase Sapphire Preferred, Wal Mart, Deals & Offers, Southwest Rapid Rewards, Southwest Rapid Rewards Credit Card, Chase Sapphire Reserve, Southwest Companion, Companion Pass


NBA playoffs ratings slide as LeBron sits out the postseason

LeBron James’ tumultuous first tour of duty with the Los Angeles Lakers cast a long shadow over the NBA’s regular-season ratings results, and the absence of the league’s most singular talent appears to be having an impact on the playoff deliveries as well. Through the first 48 games of the NBA postseason, playoff telecasts are averaging 2.92 million viewers and a 1.9 household rating, which marks a 14 percent decline compared to the year-ago draw of 3.4 million viewers and a 2.2 rating. While...
Tags: Utah, New York, Abc, Boston, Advertising, Portland, Nba, New Orleans, Espn, Cleveland Cavaliers, Lebron James, Houston, West Coast, TNT, Denver, Los Angeles Lakers


NBA playoff ratings slide as LeBron sits out the postseason

LeBron James’ tumultuous first tour of duty with the Los Angeles Lakers cast a long shadow over the NBA’s regular-season ratings results, and the absence of the league’s most singular talent appears to be having an impact on the playoff deliveries as well. Through the first 48 games of the NBA postseason, playoff telecasts are averaging 2.92 million viewers and a 1.9 household rating, which marks a 14 percent decline compared to the year-ago draw of 3.4 million viewers and a 2.2 rating. While...
Tags: Utah, New York, Abc, Boston, Advertising, Portland, Nba, New Orleans, Espn, Cleveland Cavaliers, Lebron James, Houston, West Coast, TNT, Denver, Los Angeles Lakers


Facebook bans several far-right figures

Facebook Inc. said it’s banning a number of controversial far-right figures, including Alex Jones, Milo Yiannopoulos and Laura Loomer, for violating the social-media company’s policies on hate speech and promoting violence. The company is also blocking religious leader Louis Farrakhan, who is known for sharing anti-Semitic views; Paul Nehlen, a white nationalist who ran for Congress in 2018; and conspiracy theorist Paul Joseph Watson. All of these individuals and accounts that represent them ...
Tags: Facebook, Instagram, Congress, Advertising, Sandy Hook, Jones, Twitter Inc, Facebook Inc, Louis Farrakhan, McInnes, Gavin McInnes, Brietbart News, Menlo Park California, Yiannopoulos, Paul Joseph Watson, Paul Nehlen


Target's first NewFronts pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But unlike other online publishers and digital media companies focusing on new programming, Target, which took the stage Thursday, instead explained the evolution of its Target Media Network and served up a ...
Tags: Advertising, Chobani, Walmart, Npr, Nielsen, Hulu, Collins, Interactive Advertising Bureau, Mastercard, Moma, Paola Antonelli, Allstate Insurance, VUDU, Shankar Vedantam, Brian Collins, Argyilan


Target's first NewFront pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But unlike other online publishers and digital media companies focusing on new programming, Target, which took the stage Thursday, instead explained the evolution of its Target Media Network and served up a ...
Tags: Advertising, Chobani, Walmart, Npr, Nielsen, Hulu, Collins, Interactive Advertising Bureau, Mastercard, Moma, Paola Antonelli, Allstate Insurance, VUDU, Shankar Vedantam, Brian Collins, Argyilan


No Whammys? Oh yes. ABC brings back "Press Your Luck" - WBAY

No Whammys? Oh yes. ABC brings back "Press Your Luck"   WBAY The next game show ABC is bringing back in primetime is...
Tags: Abc, Seo


Facebook Bans Alex Jones, Louis Farrakhan and Others From Its Services

The move, which critics said was a long time coming, is an escalation of the social media company’s enforcement of its content policies.
Tags: News, Social Media, Jones, Louis, Facebook Inc, Farrakhan, Infowars, Fringe Groups and Movements, Alex (1974-, Instagram Inc, Facebook Bans, Alex Jones Louis Farrakhan


Dick Powell steps down as chairman of D&AD

ad awards etc D&AD announces that after almost ten years as Chairman of D&AD, Dick Powell has decided to step down from the role in September: current CEO Tim... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising, Dick Powell


Google Steps Up Its Content Game With New YouTube Series on SEO Myths by @MattGSouthern

Google is preparing to launch a new video series on SEO myths which is drastically different from its previous videos.The post Google Steps Up Its Content Game With New YouTube Series on SEO Myths by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo


Greta Thunberg declines titanium advertising award for her "Fridays for Future"

ad awards etc Greta Thunberg declined the titanium award in Sweden's advertising award show. Read more about Greta Thunberg declines titanium advertising award... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Sweden, Advertising, Greta Thunberg



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