Marketing


 

New work: Resourceful

When I’m asked to rename a brand, it’s usually for one of two reasons: a legal challenge (someone has a prior claim to the name) or a major shift in the organization’s direction (we used to sell housewares; now we sell jewelry). Neither of those scenarios applied to Resourceful HR, a 10-year-old Seattle human-resources consultancy that approached me last autumn about a name change. The company was thriving. It had successfully registered RESOURCEFUL as a trademark. And its business plan invol...
Tags: Design, Writing, Renaming, Linguistics, Seattle, Catherine, Branding, Jennifer, Naming, Nancy Friedman, Slogans and Taglines, New Work, Catherine Carr, Jennifer Olsen, Vitamin C Creative, Megan Averell


Met Gala 2019 Dishes Trends: PINK Is the New Black! Jill Kirsh Color Shares the Perfect Pink for You!!

It seems the MET GALA 2019 was the just blanketed in pinks of every shade and tone. There was virtually every shade there in either solids or prints and the dresses (or outfits) were divine!   Consider this the beginning of  “You Are in the PINK” seasons of Spring and Summer 2019. Most likely you will […]
Tags: Seo, New Black Jill Kirsh Color Shares the Perfect Pink


Blue Cash Preferred from American Express Review: 6% Cash Back on Groceries ($6,000/Year), Netflix, HBO Now, Spotify

New added features, bigger welcome offer. The Blue Cash Preferred® Card from American Express has been updated with a bigger welcome offer and new 6% and 3% cash back categories. Thankfully, their best feature remains: 6% cash back at US stand-alone supermarkets on up to $6,000 per year in purchases. If you spend $65 a week at supermarkets, that alone will earn you over $200 a year in rewards. Here are the updated highlights: Learn more about this card HERE. $250 statement credit after ...
Tags: Credit Cards, Spotify, Hbo, Marketing, US, Showtime, Mlb, American Express, Cbs, Espn, NHL, Sam, Costco, Max, Safeway, Uber Lyft


How Behavioral Science Powers Brand Choice

Behavioral science is currently one of the hottest topics in marketing. This attention isn’t undeserved; if anything, we should devote more of our time and energy to the subject. After all, it’s the study of why people make decisions. Not the study of how people make decisions in theory. No. It’s the study of how people make decisions in reality, with all the wonderful, messy and surprising detail that involves. Since marketers are interested in decision making in commercial situations, it’s ...
Tags: UK, Starbucks, Branding, Ogilvy, Nestle, Daniel Kahneman, Omd, CSO, Skinner, Richard Thaler, Costa Coffee, Albertsons, Brand Management, Lungo, Elliot Aronson, Richard Shotton


Live from Poland!

In this Marketing Over Coffee: Learn about the future of social, AI bias, analytics for your analytics, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Swoogo Live from Poland Facebook F8 – The pivot to Private Social – TI Podcast on Private Social 6:02 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that ...
Tags: Podcast, Marketing


5 Steps to Create a Successful Email Marketing Campaign

We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/WomenonBusiness If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. http://feeds.feedblitz.com/womenonbusiness
Tags: Business, Marketing, Email Marketing, Can-spam Act


Facebook Rejects Call for Its Breakup From Co-Founder Chris Hughes

“You don’t enforce accountability by calling for the breakup of a successful American company,” the company wrote in response to his essay.
Tags: Facebook, News, Social Media, Mergers, Chris Hughes, Acquisitions and Divestitures, Computers and the Internet, Regulation and Deregulation of Industry, Instagram Inc


Opinion: The closed nature of the open web

The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment whose entire purpose was to encourage freedom and decentralization of information and communication. Unfortunately, this open, free global information network has never worn heavier shackles than it does today. Today’s web has calcified into a mostly closed environment in which a few powerful players control the majority of information being shown to the m...
Tags: Google, Facebook, Washington, China, Advertising, Digital, CMO, Aol, Gm, Google Amazon, Facebook Instagram Twitter Amazon


Facebook Launches New Tools for Small Businesses by @MattGSouthern

Facebook is rolling out new tools to help businesses run automated ad campaigns, book appointments, and edit videos.The post Facebook Launches New Tools for Small Businesses by @MattGSouthern appeared first on Search Engine Journal.
Tags: Facebook, News, Seo, Facebook Launches New Tools


Say goodbye to gated content and hello to conversation: B-to-B CMO Spotlight

If Dave Gerhardt had his way, those annoying lead-generation forms that incessantly pop up on most B2B websites would simply disappear. As CMO of Drift, a company that enables live chat and bots for more than 150,000 companies, Gerhardt and his team have a vested interest in connecting sales teams with future customers. But when was the last time you (or anyone) said, “Oh, thank goodness. I can’t wait to fill out another form and receive more emails from a company I barely know.” When Drift’s ...
Tags: Advertising, CMO, Dave, David, Dave Gerhardt, Gerhardt, Dave Cancel


Chris Hughes Essay on Breakup Draws an Objection From Facebook

“You don’t enforce accountability by calling for the breakup of a successful American company,” Nick Clegg, a Facebook executive, said in response to the Op-Ed.
Tags: Facebook, News, Social Media, Nick Clegg, Mergers, Chris Hughes, Acquisitions and Divestitures, Computers and the Internet, Regulation and Deregulation of Industry, Instagram Inc


Anheuser-Busch Surveys an Online Panel of 6,000 Fans Each Day to Keep Its Marketing Relevant

As Anheuser-Busch InBev transforms its marketing to become hyper-relevant to a variety of audiences, it's moving away from standard focus groups--and talking with a lot more consumers a lot more frequently. Marcel Marcondes, the company's U.S. CMO, says the brewing giant now has an online panel of more than 6,000 consumers who talk with the...
Tags: Advertising, Anheuser Busch, Anheuser Busch Inbev, Marketing Innovation, Marcel Marcondes, U S CMO


Facebook Makes Multiple Changes to Ad Policies for Financial Services by @MattGSouthern

Facebook is modifying its policies related to advertising blockchain, cryptocurrency, and financial products and services.The post Facebook Makes Multiple Changes to Ad Policies for Financial Services by @MattGSouthern appeared first on Search Engine Journal.
Tags: Facebook, News, Seo, Facebook Makes Multiple Changes


Johnson & Johnson Cuts Marketing Budget, Affecting Partners Omnicom and WPP

Just over a year ago, health giant Johnson & Johnson ended a closed, months-long marketing review. The Wall Street Journal reported that its purpose was to achieve savings of approximately 30% by creating new dedicated divisions within its agency partner groups, Omnicom and WPP, each of which would be designed to "quickly pull in agency...
Tags: General, Advertising, Johnson, Wall Street Journal, WPP, Johnson Johnson, Omnicom


Global Workflow Orchestration Market Size, Production 2025 - StockNewsMagazine

Global Workflow Orchestration Market Size, Production 2025   StockNewsMagazine The Global Workflow Orchestration Market growing at a CAGR of 30.2% during the forecast till 2025. expected to reach USD 53.5 Billion by 2025.
Tags: Seo, Global Workflow Orchestration Market


Etsy ramps up marketing in reversal after pullback

Consumers can expect to see a lot more marketing from Etsy beginning this month, as the online marketplace invests in mature channels, including digital video and TV. It’s a marked departure from the first quarter, when Etsy pulled back on marketing so much that it ran no TV ads at all. It also paused social channels, affiliate marketing and search engine marketing. “We intentionally took our foot off the gas with marketing to tune our attribution models,” said Josh Silverman, CEO of the Broo...
Tags: Google, Facebook, Etsy, Advertising, Brooklyn, Canaccord Genuity, Silverman, Office of Baby, Josh Silverman


This Year’s NewFronts Showed Digital’s Aggressive Push to Become the New TV

Eight years ago, I was lucky enough to be working alongside John McCarus at Digitas, who co-founded the Digital Content NewFronts and built them into the annual ritual they are today. Back then, digital video was still an exotic investment for most clients and marketers. It was a bold move to suggest--let alone execute--the concept...
Tags: Advertising, Voice, Digitas, Digital Content NewFronts, John McCarus, NewFronts, NewFronts Showed Digital


The Original Old Spice Guy Is Back On His Horse to Sell You … Ad-Free Hulu?

Hulu wants people to know about its ad-free streaming offering, and to do it, the company has brought back an iconic advertising character: the Old Spice guy, played by Isaiah Mustafa. A week after its NewFronts pitch to advertisers, Hulu has teamed with Procter & Gamble for a 15-second spot promoting both Old Spice and...
Tags: Advertising, Hulu, Procter Gamble, Isaiah Mustafa, NewFronts


Walmart Store Managers Make $175,000 Per Year on Average

In his annual letter to Amazon shareholders published last month, CEO Jeff Bezos challenged his billionaire peers ("You know who you are," he taunted) "to match our employee benefits and our $15 minimum wage. Do it! Better yet, go to $16 and throw the gauntlet back at us. It's a kind of competition that will...
Tags: Amazon, General, Advertising, Jeff Bezos, Walmart Store


Tesco Celebrates 100th Birthday and Invites Jack To The Party

As a part of UK retailer, Tesco’s 100th-anniversary celebration the retailer is lowering prices on its private brands and introducing private brand products from its discount banner Jack’s In a first for Tesco, this month selected private brand products from Jack’s, will appear in-store only and all priced between 55p and £1.50. Products include Jack’s Orange Juice Smooth at 55p and Jack’s Onion Rings at 59p. Tesco Chief Customer Officer, Alessandra Bellini Tesco Chief Customer Officer, Ales...
Tags: UK, Featured, Global, Tesco, Party, Jack, Branding, Jacks, Clubcard, Alessandra Bellini, Orange Juice Smooth, Tesco Jacks, Jack 's Natural


Harness Ai for Customer Insights & Quality Concerns

A new partnership will enable grocers to use machine learning and AI to generate detailed analysis about customer sentiment, emotion, and intent as well as the reasons for customer churn. Private brand specialist Solutions for Retail Brands (S4RB) has partnered with Warwick Analytics to integrate PrediCX natural language processing into its Affinity solution, offering a higher level of insight to retailers than existing solutions. Warwick Analytics’ technology is based on machine learning models...
Tags: Featured, Branding, Solutions for Retail Brands S4RB, Customer Insights amp, Warwick Analytics


Ford CEO says company redesign is showing positive results

Ford Motor Co.'s top executives Thursday promised shareholders that difficult decisions made last year are setting up the company for stronger performances in 2019 and beyond. During the company's annual shareholders meeting, CEO Jim Hackett and Executive Chairman Bill Ford pointed to strong first-quarter earnings — and a corresponding surge in Ford's stock price — as signs that Hackett's controversial global reorganization was necessary. Since the start of the year, Ford's stock pri...
Tags: Advertising, General Motors, Ford, Bill Ford, Delaware, Ford Motor Co, Jim Hackett, Hackett, Bob Shanks, Automotive News Data Center


Brandspeak: Five Considerations for Future-Proofing Your Global Branding Strategy in 2019

The following is a guest post by Brett Zucker, CMO at Monotype Brands are more fluid now than ever before. Customer expectations are constantly shifting, and a company’s branding is no longer a static identity that gets refreshed or redone every three, five or 10 years. Brands must evolve alongside their customers to stay relevant, provide personalized experiences and project their authentic identities if they want to be successful. Certainly some brand elements, like a logo, a tagline, imagery,...
Tags: Europe, Advertising, CMO, Sony, Ugc, Brand News, NYX Cosmetics, Brett Zucker, Monotype Brands


Kroger Creates Brands ‘Customers Can’t Live Without’

No one ever accused Kroger of having modest Private Brand goals. “We want to have differentiated items that customers can’t live without, that they can only get from us,” said Gil Phipps, Kroger’s vice president of Branding, Marketing and Our Brands, in an energetic and entertaining opening presentation at Velocity: the My Private Brand Conference last week in Charlotte, NC. That might seem a lofty goal, but Kroger’s track record makes it credible. The company now has a $22 billion private brand...
Tags: Featured, Gmo, Grocery, Velocity, Mediterranean, Rwanda, Branding, Charlotte, Kroger, Phipps, Simple Truth, Private Brand, Private Brands, Gil Phipps Kroger, Branding Marketing and Our Brands, Private Selection Kroger


Instagram Created an @shop Account to Promote Small Businesses and Their Products

Instagram's latest initiative to promote shopping via its platform is a new account, simply and appropriately titled @shop. The @shop account was established to promote small businesses and the creators behind them, and it will cover categories including fashion, beauty and home d?cor. Instagram The Facebook-owned photo- and video-sharing network said every product featured on...
Tags: Facebook, Advertising, Social Pro Daily


Printify raises $3M to expand its marketplace for custom printing

In Riga, Latvia, an 80-person startup called Printify is reimagining the on-demand printing business. Gone are the days where small merchants have to sell their customized products on platforms like Zazzle, Society6, CafePress, or Teespring . Using Printify, e-commerce business owners can create clothes, accessories and more fixed with their designs, logos, art or photos, then sell them directly on their very own online stores. The “first wave” of on-demand printing companies, Printify f...
Tags: Google, Startups, Facebook, Ecommerce, Publishing, Marketing, Companies, Venture Capital, Airbnb, Teespring, Zazzle, Twitch, Pricing, Khosla Ventures, TechCrunch, Online Stores


Rent the Runway’s West Coast Flagship Wants to Create Customer Experiences

Rent the Runway, the subscription fashion service, wants to make its West Coast flagship, a tidy two-floor, 8,300-square-foot store in downtown San Francisco, a hub for customers to shop and relax. Following the footsteps of other digital native vertical brands like Rothy's and Allbirds, Rent the Runway evolved from the vagabond-esque pop-up (it previously had...
Tags: Advertising, San Francisco, Retail, West Coast


Stars of ‘It: Chapter 2’ Are Being Haunted by a Red Balloon on Instagram

With the first movie such a success, it's no surprise that Warner Bros. is starting to roll out the marketing for this year's It: Chapter 2. The movie, scheduled for release this November, tells the story in the second half of Stephen King's original novel, following The Losers Club as they are now adults who've...
Tags: Stephen King, Advertising, Warner Bros, AdFreak


Telemundo Says Marketers Should Focus Half Their Spanish Language TV Spend On Its Programming

Hispanics yield $1.7 trillion of buying power, and represent nearly one of every five people living in the United States. They are young, bilingual, digitally fluent, and according to Telemundo's studies, they stream 10% more programs than the rest of the U.S. In other words, advertisers should be devoting a significant amount of their spend...
Tags: Advertising, United States, Telemundo, TV Upfronts



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