Marketing


 

The Bots Are Back: How to use Messenger to Generate Leads

Exterminate! EXTERMINATE! Thank goodness nobody is building a marketing Dalek, right? But at the same time, maybe a killer bot might be exactly what we need. 60% of users are used to talking to chat bots. The other 40% just don’t know they’ve talked to a chat bot. Here’s how to use bots on Messenger to bring those leads home. 1. Messenger is Better Than a Landing Page Wait, what?! You’re telling us to throw out the bedrock of online marketing?! Hold your horses. I never said that. What I am sayi...
Tags: Messenger, Business, Marketing, Ai, Chat


Why You Can’t Just Half-It With Your Marketing Plan

Marketing plans are like a pork roast. If you merely stick the pig on a spit over a fire and forget about it all day, you’re going to end up with a burnt mess. So many people treat marketing plans this way, it’s a wonder anyone gets good ROI. Let’s look at how you really treat a marketing plan. Treat It Like a Good Pork Roast If you want your pork roast to come out just right, you need to check in on it every hour or so. You might need to douse it with water or stoke the coals.
Tags: Business, Marketing, Marketing Plan, Half-ass, Pork Roast


Marketing Smart: Who Is The Audience? [Jack Udell]

While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to what it is that their audience actually wants. _________________________ Guest post by Jake Udell from Art of Manager I need a stunt… I get that text multiple times a week  You too may be in need of viral power… A marketing driver capable of creating exponential growth for your artist or product. The cha...
Tags: Music, Diy, Marketing, Social Media, Music Industry, Guest Post, Indie, Musicians, Music Business, Musician, D.I.Y, Music Marketing, Diy Musicians


“What is it that Makes X Reasonable Behavior?”

This post is part of a new series on conversations worthy of attention. New email subscribers will receive it as part of the weekly digest. Human behavior is a fascinating and never-ending source of learning. If you work in marketing, communications, brand strategy, public relations, advertising, and in general in trying to persuade people to do something — a fairly accurate definition of business in search of results — this is where you keep coming back. Economists have figured it out as well. ...
Tags: Marketing


You Suck at Book Marketing: How Not to Market Your Book Online

I’ve got something to confess. I suck at marketing. Not because I don’t know what I’m doing. I COULD market well. Hell, you could call me a marketing expert by now. But I’m lazy as f**k. I don’t want to spend the time to write my blogs, post on social media, set up the PPC, build the funnels, monitor the traffic, write the marketing emails, blah, blah, blah. I’d rather someone else do that. But that’s what it takes if you’re going to publish your book independently. And if that’s your plan, you’...
Tags: Twitter, Business, Marketing, Social Media Marketing, Other, Author Marketing


W+K Portland Named One Show’s Agency of the Year After 10 Golds for Nike Kaepernick Work

Wieden + Kennedy Portland completed its successful run at this year's One Show, taking home agency of the year honors at the global awards competition. The agency's wildly successful "Dream Crazy" campaign for Nike featuring Colin Kaepernick came out on top, winning best in show. Over the course of the two-day awards show, the campaign...
Tags: General, Advertising


Beauty Breakdown for Met Gala 2019! Celeb MUA Anton Khachaturian Gives You the Scoop on Lana Condor!

It may be fashion’s biggest night of the year, but To All The Boys I’ve Loved Before actress Lana Condor refused to let beauty take a back seat! Makeup artist Anton Khachaturian gave Lana glowing skin, ethereal eyes, and fluttery lashes to match her frothy pink Giambattista Valli couture dress. Khachaturian started by moisturizing Lana’s […]
Tags: Seo


Accor in advanced talks to invest up to $40M in Treebo - ETtech.com

Accor in advanced talks to invest up to $40M in Treebo   ETtech.com The potential investment is expected to give Treebo a post-money valuation of $205-240 million and is likely to be part of a future larger round.
Tags: Seo


Social media boycott 'may be only way to protect children'

Police’s top child protection officer says fines would be ‘drop in the ocean’ to tech firmsA public boycott of social media may be the only way to force companies to protect children from abuse, the country’s leading child protection police officer has said.Simon Bailey, the National Police Chiefs’ Council lead on child protection, said tech companies had abdicated their duty to safeguard children and were only paying attention due to fear of reputational damage. Continue reading...
Tags: Media, Children, Police, Social Media, Society, UK News, Digital Media, Child protection


Lions Gate in talks with investors about taking its Starz network global

Lions Gate Entertainment Corp., the studio behind “John Wick” and the “Hunger Games” movies, is in talks with potential partners to fund its international expansion, people familiar with the matter said. The Santa Monica, California-based company has been speaking to financial and strategic investors about financing the rollout of its Starz network in overseas markets, according to one of the people. A deal could involve raising several hundred million dollars for a multiyear rollout of the s...
Tags: Advertising


Weekend reading: We need to see a shrink

What caught my eye this week. F or some people, news that the population time bomb may be spluttering gives hope we can halt – or even reverse – environmental calamity. For others, it’s the harbinger of a demographic shift that will hole portfolios below the line and lead to a great deflation. Given the huge numbers involved – billions of lives, trillions of dollars – there’s naturally some debate about exactly when Facebook will have to start reporting shrinking user numbers. This graph from ...
Tags: Marketing, Other sites, Weekend Reading


On the eve of Upfronts week, broadcasters have fewer GRPs to sell than ever before

As TV buyers steel themselves for a long week of upfront show-and-tell, that annual ritual in which the networks engage in unabashed boasting while trotting out Sarah Shahi or Thomas Lennon or whoever onto the stage of various midtown Manhattan theaters, they’ll begin assessing where many of their clients’ marketing dollars should land in the fall. Because next week will already feature more blahblahblah than most reasonable people can bear, we’ll skip the usual avalanche of verbiage and cut rig...
Tags: Advertising


New York court on privacy expectations in social media accounts

Here is a recent Daily Record column. My past Daily Record articles can be accessed here. ***** Every year around this time I begin to conduct research for the annual update to the Thomson Reuters criminal law treatise, “Criminal Law in New York,” that I co-author with Brighton Town Court Judge Karen Morris. During the course of my research I often discover cases that arise from interesting overlaps of technology and criminal law. This year has proven to be no different, and last week I stumb...
Tags: Law, Social Media, Daily Record--Legal Currents Column, Law & Technology, NBlack, Criminal Law


Victoria’s Secret Fashion Show to leave network TV

It’s the end of an era. The controversial Victoria’s Secret Fashion Show has been airing on CBS and ABC for almost two decades, but that is about to change. In an internal memo sent Friday to employees, Les Wexner, chairman and chief executive of L Brands, the parent company of Victoria’s Secret, said the show would no longer air on network TV.  “Going forward we don’t believe network television is the right fit,” Wexner wrote in the memo first obtained and reported on by The Wall Street J...
Tags: Advertising


Uber’s Dismal Debut Is a Rare Event on Wall Street

How a stock trades in its debut is often used to gauge the success of the offering and investor sentiment about a company.
Tags: News, Social Media, E-commerce, Facebook Inc, Stocks and Bonds, Car Services and Livery Cabs, Initial Public Offerings, Computers and the Internet, Groupon Inc, Zynga Inc, Snap Inc


Political group hijacks wall in Copenhagen to place 120 square meter banner promoting remigration

adnews A group of young activists, so-called identitarians, scaled a building in central Copenhagen on Sunday and put up a 120 square meter banner with the headline:... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising


As Occidental Petroleum (OXY) Share Value Declined, Shareholder Petroleum & Resources Has Upped Its Holding; Trinity Street Asset Management Llp Stake In Whirlpool (WHR) Was Increased - The NBO News

   The NBO News Petroleum & Resources Corp increased its stake in Occidental Petroleum Corporation (OXY) by 3.48% based on its latest 2018Q4 regulatory filing with the SEC.
Tags: Seo


Opportunity Village and R&R Partners unveil statewide PSA campaign

PSA & Public Interest Opportunity Village and R&R Partners teamed up over the past year to create short-form and long-form awareness pieces on adults with... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising


‘Too much funding going into cybersecurity today’: hacker turned CEO

‘Too much funding going into cybersecurity today’: hacker turned CEO A hacker turned CEO says corporations are pouring too much money into cybersecurity and they are often too slow to realize that some of their biggest vulnerabilities are the easiest ones to protect. Worldwide sp...
Tags: Money, Uncategorized, Ceo, Sem, Cybersecurity, Hacker, Radio Show, Cisco System


Twitter Is Directing People Who Search for Vaccine Keywords to ‘Credible Resources’

Twitter is directing people who search for keywords associated with vaccines to what it calls "credible public health resources" such as vaccines.gov in the U.S. Vice president of trust and safety Del Harvey said in a blog post that the social network teamed up with the Department of Health and Human Services on its search...
Tags: Advertising, Social Pro Daily


Is it ok to eat cheese from 1893?

Is it ok to eat cheese from 1893? That’s the link I clicked on online. Didn’t realize it was an advertisement. Thought perhaps it was a crazy news story. So, is it ok to eat cheese from 1893? Clicked on their link and found out: “It’s OK if it’s OKA. While we still use the […]
Tags: Business, Media, Entrepreneurship, Uncategorized, Advertising, Marketing, Sales, Seo, Communication, Internet Marketing, Attention, Copywriting, Communications, Message, Branding, Promotion


As Legal Battle Heats Up, Will Woodstock 50 Be the Next Fyre Festival?

The back-and-forth between Dentsu Aegis Network's events division and the organizers of Woodstock 50 will now almost certainly turn into an extended legal standoff. Does the would-be celebration of peace and love now resemble 2017's notorious Fyre Festival? Both are cautionary tales. But one was a legitimate event that's collapsing in real time, while the...
Tags: General, Advertising


Crisis or Rot? Dueling Metaphors of Constitutional Decline

For the symposium on Sanford Levinson and Jack M. Balkin, Democracy and Dysfunction (University of Chicago Press, 2019).The Balkin-Levinson dialogue is a model of academic conversation: two learned scholars of constitutional law, reasoning together on some of the deepest problems the topic poses. But it is also a debate, intended to shape ongoing public debates with the highest stakes. This debate pivots on dueling metaphors for contemporary crises of American constitutional legitimacy. Levinson...
Tags: Branding, Frank Pasquale


The Hotel Marketing and Distribution Trend You Care About Most This Year

Looking to drive results for your business? Click here to learn more. Let’s talk distribution for a minute. Yeah, I know, distribution is one of the least sexy aspects of the hotel industry. It’s also one of the most important, especially for hotel owners and independent hotel operators. Hotel owners, operators, and brands looking for ways to reduce costs and increase profitability need to continue thinking about how they’re going to acquire guests in a cost-effective manner. Also, hotel marke...
Tags: Seo


How Brand Codes And Narratives Can Deceive Us

Facebook rolled out an updated visual identity for its mobile interface last week. And the desktop version will be launched in the following months. The big question here, however, is why? It’s not as much about what the new visual identity looks like or what cool new functions it offers but what motivates a company with a catastrophic loss of consumer trust to invest their money in the one thing that matters the least at this point: what their logo looks like. You have to ask, is it truly a ...
Tags: Branding, Brand Identity


Betabrand Is Using Its Retail Space to Elevate the Spoken Word, a.k.a. Storytelling

Betabrand, the San Francisco-based clothing retailer has begun a new experiment to increase its brand awareness: making their store into the Bay Area’s premiere live podcasting venue.    On Thursdays the Betabrand store becomes a showplace for popular podcasters, some of whom have traveled from as far away as New York to take the stage […] The post Betabrand Is Using Its Retail Space to Elevate the Spoken Word, a.k.a. Storytelling appeared first on Adpulp.
Tags: Advertising, Brands, Story, Podcasting, Retail


[Funding alert] RentoMojo to raise Rs 77 Cr in Series C led by Accel and Chiratae - YourStory

[Funding alert] RentoMojo to raise Rs 77 Cr in Series C led by Accel and Chiratae   YourStory RentoMojo, a Bangalore-based online appliance and furniture rentals platform, is raising Rs 77 crore in its Series C funding from existing investors Accel ...
Tags: Seo


For Mother’s Day, Similac Addresses the Pressures Parents Feel on Bottle Feeding and More

Pregnancy can simultaneously be one of the most beautiful and lonely times of a parent's life. It's a also a daunting carousel of decisions and research that begins long before the baby arrives, as parents have to decide how they're going to approach everything from diapering to screen time on electronic devices. While the more...
Tags: Advertising, AdFreak


Employee Personas Strengthen Your EX Strategy

It’s an exciting time to join Forrester as CX culture analyst. My colleagues are thought leaders at the forefront of customer experience (CX), as well as employee experience (EX). As we build the case that great EX leads to better CX, we also want to arm you with the right tools to lead change within […]
Tags: Marketing, Age Of The Customer, Employee Experience, Customer Experience (CX


Why Other Direct-to-Consumer Brands Can Take a Page Out of Harry’s Playbook

It's possible that the $1.37 billion acquisition of Harry's by Edgewell Personal Care is both a win and loss for the once direct-to-consumer shaving company. Sure, the founders are now leading all of Edgewell's U.S. operations, but at the cost of owning and operating an independent company. When P&G acquired Walker & Company, the chattering...
Tags: Advertising, Retail, Harry, Edgewell Personal Care, Walker Company, Edgewell



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