Marketing


 

Driving Economic Growth by Building Meaningful Connections

Have you ever looked around a city in awe of the caliber of companies it boasts and wondered how it all came to be? In the case of the bustling Phoenix metro area, one person who deserves enormous credit is Chris Mackay , the City of Phoenix’s Community and Economic Development Director. Chris leads the city’s business development team in attracting businesses to Phoenix and expanding the 16,000 that are already established here. She also has a hand in various small business and entrep...
Tags: Podcast, News, Pr, Arizona, Arizona State University, Chris, Asu, Entrepreneurism, Phoenix, Don, Valley, Community and Economic Development, Metro Phoenix, Donald Shoup, The Successlab Podcast, Chris Mackay


A startup called Fox, Seth Meyers makes OTT jokes: Upfronts download

Welcome to our special pop-up TV upfronts roundup. Each day this week we're bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by signing up here. Fox, the new startup While NBC is doubling down on its comedy efforts, a new, slimmed-down Fox won’t have any live-action comedies on its air this fall. In fact, with its emphasis on live sports, it’s made it very d...
Tags: Apple, Amazon, Hbo, Usa, Nbc, Jimmy Fallon, Advertising, Fox, Comcast, New York Times, Beverly Hills, Nbc Universal, Seth Meyers, Hulu, Msnbc, Pete Davidson


Joshua Radin +The Weepies Co-Headline Fall 2019 Tour on 10/9! Presented by SiriusXM’s Coffee House!

I am thrilled to share this tour launch for Joshua Radin and The Weepies. I know both of them. Have seen them play live via a Hotel Cafe tour. I have interviewed Joshua Radin more than  7 times dating back to 2006 – the dates of the Hotel Cafe nationwide tour.  I also interviewed The […]
Tags: Seo, Hotel Cafe, Coffee House, Joshua Radin


A Slimmed-Down, Spun-Off Fox Corp. Promises ‘Laser Focus’ at Its First Upfront

If there's anything Fox Corp. wanted advertisers to take away from its upfronts presentation Monday afternoon, it's that smaller--and less complicated--is better. During its upfronts event, the company's first since it was officially spun of from 21st Century Fox following Disney's $71.3 billion acquisition of most Fox assets in March, company executives, show hosts and...
Tags: Advertising, TV Upfronts


[Funding alert] Coimbatore-based agri startup VilFresh raises Rs 1.15 cr from Native Angels, others - YourStory

[Funding alert] Coimbatore-based agri startup VilFresh raises Rs 1.15 cr from Native Angels, others   YourStory Coimbatore-based agri startup Laymen Agro ventures, which operates under the VilFresh brand, has raised Rs 1.15 crore in angel funding led by Native Angels, ...
Tags: Seo, Coimbatore, Native Angels, YourStory Coimbatore, Laymen Agro


Coca-Cola launches Ramadan campaign - in Norway

adnews To celebrate Ramadan, Coca Cola launched a new billboard campaign with the now famous logo enveloped by a crescent moon. Read more about Coca-Cola launches... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising, Norway, Coca Cola, Ramadan, Ramadan Coca Cola


Watch the trailers for Fox’s fall dramas ‘Prodigal Son’ and ‘Not Just Me,’ plus animated comedy ‘Bless the Harts’

Today Fox released trailers for the three new shows joining its fall primetime schedule: dramas “Prodigal Son” (above) and “Not Just Me” (below), plus animated comedy “Bless the Harts” (also below, tucked into a larger promo hyping the network’s Sunday “Animation Domination”). Scroll down for context from Ad Age’s Anthony Crupi on each freshman series. You can get Crupi’s comprehensive take on Fox’s new slate in “A streamlined Fox bulks up on on drama, animation,” but for now, here are the rele...
Tags: Advertising


4 Benefits To Recording, Releasing Commentary For Your Music

Sometimes it can be hard to convey everything you want about your music through the album alone - luckily this creates the perfect opportunity to release commentary, giving fans insight into your creative process while keeping them engaged in the music. ____________________________ Guest post by Hugh McIntyre of the Symphonic Blog Do you ever feel like you’re not able to convey the full story when it comes to a certain song with lyrics alone? Maybe there’s a fantastic behind-the-sce...
Tags: Apple, Google, Amazon, Spotify, Music, Diy, Youtube, Marketing, Music Industry, Pandora, Guest Post, Indie, Musicians, Streaming, Apple Music, Music Business


YouTube is Developing a Tool That Creates 6-Second Ads Automatically via @MattGSouthern

YouTube is working on a tool called a "Bumper Machine" that can cut down a longer ad into 6 seconds.The post appeared first on Search Engine Journal.
Tags: News, Youtube, Seo




Condom firm Skyn have created the "baby blocker" that remove babies from your social media feed

Health & Beauty Skyn Condoms have created a plugin called the baby blocker that will wipe cute baby pictures from your social media feeds. Read more about Condom... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising


Volkswagen presents driver drowsiness detection with a film that shows a woman's entire life (Brazil)

Automotive This new Volkswagen film called "Life" from Almap BBDO Brazil is 2:30 long, but doesn't feel long at all. Read more about Volkswagen... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising


Beware Of Fracturing Your Brand Culture

Delta Air Lines is rated the #1 US airline, according to the 29th annual Airline Quality Rating (AQR) study conducted by Wichita State University and Embry-Riddle. So, it’s a bit surprising that a top brand would gamble with its most valuable asset: the employees that make the brand possible. As reported in The New York Times, and virally shared on social media, Delta is facing backlash for suggesting to employees that it would be more “fun” to spend their money on new video games or rounds o...
Tags: Branding, Brand Culture


Fox upfront embraces the startup mentality

In its first upfront presentation since selling off its studio assets and basic-cable networks to the Walt Disney Co., Fox on Monday pitched itself to advertisers as a scrappy underdog that also happens to deliver some of the largest audiences on television. And while the attempt to spin the Murdoch family’s network as some sort of artisanal broadcast property sometimes seemed to fly a bit wide of the mark—it’s hard to sell a dark-horse narrative when you’re airing the next Super Bowl—Fox Entert...
Tags: New York, Nbc, Advertising, Disney, Fox, Beverly Hills, Manhattan, Fox News, Justin Timberlake, Tori Spelling, Ryan Murphy, Alexa, Murdoch, Linda Yaccarino, COLLIER, Beacon Theatre


H-E-B’s Debuts Private Brands Cookies To Help Victims Texas Disasters

San Antonio based grocer H-E-B launched a sweet effort to help people affected by Texas disasters with the release of a limited-edition private brand cookie, H-E-B Choco Coco Twisters. For the effort, five percent of proceeds will help people affected by Texas disasters with proceeds donated directly to the American Red Cross. Available starting on May 6 in H-E-B stores throughout Texas, H-E-B Choco Coco Twisters have coconut crème and bits of real coconut candy flakes sandwiched between two cho...
Tags: Featured, Grocery, Branding


Cheers! Carnival Brews Up Private Brand Beers

Colin Presby, left, Carnival Cruise Line’s brewmaster, and Edward Allen, right, Carnival’s vice president of beverage operations show trays of the line’s new craft beer cans aboard Carnival Magic Sunday, March 17, 2019, at PortMiami. Private brand is all the rage these days. Which means it’s a great tie to run this site. Combine that with my families love for cruising and this is a fascinating story. (Mardi Gras anyone?) Capitalizing on the success of its shipboard breweries, Carnival Cruise ...
Tags: Featured, Branding, Convenience & Specialty


"Thanks for the grit" billboard reveals an advertising mensch

announcement What is this curious billboard? Thanks for the grit? The kind that you can eat? No, that's grits. Read more about "Thanks for the grit"... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising


The Story Behind the Star of the Longest-Running Public Service Campaign in American History

On Nov. 9, 1976, a local story from Washington, D.C., managed to land in newspapers across the country. The U.S. Department of Agriculture announced that Smokey the Bear, age 26, had died at the National Zoo. He'd gone, the obituary read, to "that great honey tree in the sky." That was 43 years ago, but...
Tags: General, Washington, Advertising, Magazine, U S Department of Agriculture, Smokey


What Lies Ahead for Marketers as the Tide Turns Against Ad Targeting

Get the right ad in front of the right person at the right time. It's the advertising adage, one that's been around for decades. But in the digital age, the industry sure has taken that saying to heart, deploying tools that follow customers around the web, tracking who they are and their every move to...
Tags: Advertising, Magazine, Programmatic


How a Marketing Executive Went From Zero Experience in the Industry to Building Brands

At Enter, an experiential agency founded by Zev Norotsky in 2014 and formerly in partnership with BMF, caffeine's a big part of the company's DNA--and not just for the usual reasons. The agency's Los Angeles headquarters is a coffee shop dubbed The Coffee Company, which Enter opened with La Colombe as a partner. For Norotsky,...
Tags: General, Advertising, Los Angeles, Magazine, La Colombe, Coffee Company, Leadership & Talent, Building Brands, Zev Norotsky


AI Is Moving Beyond Its Analytical Roots and Fueling the Creative Process

Venerated art vendor Christie's auction house celebrated a notable moment in its 250-year history last October when it made its first major sale of an artificial-intelligence-generated piece of art for a whopping $432,500. The deal marked a milestone for a form of AI that seeks to move the technology beyond its analytical roots into a...
Tags: Advertising, Artificial Intelligence, Magazine, Christie


Does The Big Bang Theory’s Finale Signal the Demise of Blockbuster TV Sitcoms?

TV's biggest moment this week won't occur during any upfront event, but rather on Thursday night, when CBS airs the series finale of The Big Bang Theory. The longest-running multi-camera series in TV history (with 279 episodes over 12 seasons), The Big Bang Theory has been the last remaining blockbuster sitcom in the streaming era:...
Tags: Advertising, Magazine, Cbs, TV Upfronts, Finale Signal the Demise of Blockbuster TV Sitcoms


Opinion: The kind of healthcare marketing that people understand

The healthcare industry is in the midst of a revolution as we pivot away from so-called sick care and embrace preventative care, shifting our attention from illness to wellness. Amidst this paradigm change, digital capabilities have given rise to more seamless experiences, and an influx of new data means we can now get more patient-centric than ever before. As those who help shape customer experience—in this case, patient experiences—we have a tremendous opportunity to leverage the new landscape...
Tags: Advertising


Smash, Envoi et Transfert de Gros Fichiers Illimité (gratuit)

Source : Smash, Envoi et Transfert de Gros Fichiers Illimité (gratuit) MaxiApple.com Si malgré sa simplicité et sa gratuité vous trouvez WeTransfer limité, je ne peux que vous recommander d’essayer From Smash, un service The post Smash, Envoi et Transfert de Gros Fichiers Illimité (gratuit) appeared first on MaxiApple.com.
Tags: Cloud, Internet, Seo, Gratuit, Actualités, WebApp


KFC Made a Spotify Playlist of ‘Bucket Bangers,’ 46 Hip-Hop Tracks That Referenced the Brand

Name-dropping of brands in hip-hop is nothing new. For years, the likes of fashion and alcohol have received their fair share of attention ("Pass the Courvoisier" by Busta Rhymes or "Air Force Ones" by Nelly, anyone?). Food has an illustrious history in the genre as well if this playlist is any indication. But did you...
Tags: Advertising, Air Force, Kfc, Busta Rhymes, Nelly, AdFreak


Voice-activated home search available through GSAR

Greater Syracuse Association of Realtors partners with VoiceterPro to provide home shoppers with voice search in central New York.
Tags: Listings, Marketing, Radio, Agent, Amazon Echo, Voice Search, Alexa, Vai, Select, News Brief, Google Home, Hey Google, Buyers Tools, MLS & Associations, Agent Neo, Ami Berger


Inside YouTube’s Latest Privacy Updates And How They Affect Advertisers

Sandwiched between the enforcement of stringent privacy rules on either side of the Atlantic, YouTube has made a series of adjustments on how advertisers can work with third parties to assess the performance of ad campaigns on the industry's largest video-sharing network. The moves come as U.S. advertisers increasingly turn to such audience hubs as...
Tags: Advertising, Programmatic, Atlantic YouTube


B2B Online 2019: How to take your commerce practice from good to great

For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. It has earned this acclaim by providing manufacturers, distributors, and commerce practitioners from B2B businesses a tailored forum to network with, learn from, and collaborate with their peers and their partners. However, any event of this nature or size, there are always a few looming themes or questions asked in need of answers. As I reflect on my time in Chicago with more than 500 B2B ecomm...
Tags: Digital Transformation, Events, Seo, Chicago, Commerce, Ikea, B2b, Sephora, US food, MSC Industrial Supply, Jim Nerone CIO


Canadian Discount Grocer No Frills Has Created an 8-Bit Video Game

If you ever find yourself bored enough to play a video game created by a grocery store chain, look no further: No Frills has you covered. The Canadian chain of discount supermarkets has launched an 8-bit video game with help from Toronto agency John St., where players can scoop up deals while avoiding "frills" such...
Tags: Advertising, Toronto, AdFreak, John St


Moments of Fallacy: Your Customers Don't Leave But Are Invited To Do So

We get the language of customer retention and attrition all wrong. We say things like "customers abandon us," "they leave," or "they attrite." But in framing our brand's retention issues in this manner, we swap the subject and object of our sentences. We make the customer the subject and our brand the object, as if they've done something to us, but the reality is precisely the opposite. We are the subject--our organizations are the ones accountable for the customer experience (CX), for ensuring...
Tags: Seo, Augie Ray



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