Tiffani Bova on Growth IQ

In this Marketing Over Coffee: Learn about the different types of company growth and how to get them! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Growth and Innovation Evangelist at Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business Intro from Geoffrey Moore The different ways to grow and the 10 paths to growth Course correcting Growthstall 7:15 LinkedIn Marketing Solutions is how B2B Marketers and adver...
Tags: Podcast, Marketing, Linkedin, Starbucks, LinkedIn Marketing Solutions, Geoffrey Moore, Marketing Over Coffee Newsletter, Tiffani Bova, Coffee Listeners

How Transformation, Innovation and Vision Led Coplex to Success

Few individuals take a linear path to becoming an entrepreneur. Rather, it’s often the culmination of their passions and experiences that lead them to identify problems and harness the fuel that drives them to work toward solving those problems. Take Coplex CEO Zach Ferres for example Today Zach is a pillar of the Valley’s entrepreneurial ecosystem, but his journey actually began in northern Ohio as a kid who liked taking computers apart and putting them back together. That fascination...
Tags: Hbo, Hollywood, News, Microsoft, Pr, Ohio, Silicon Valley, Entrepreneurism, Phoenix, Valley, Zach, Scottsdale Ariz, Abe Lincoln, Ohio Northern University, Coplex, The Successlab Podcast

14 Hands Unveils New Canned Wine Line by Spoofing Iconic Beer Ads

spoof or homage Drinks & Alcohol Rather than fighting against beer, Seattle-based creative agency Copacino+Fujikado... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising, Seattle, Copacino Fujikado

The Importance Of LinkedIn For The Marketing Of Your Company

There are companies and professionals who continue to question their presence in the largest social network of professionals … Because they do not know how to use LinkedIn. And the fact that it is the largest professional network in the world seems not to be enough: more than 365 million professionals worldwide have their profile on LinkedIn and more than 7 million companies have their company page on Linkedin. Given these figures it is difficult not to think how can a company or professional a...
Tags: Startups, Marketing, Social Media, Linkedin, Social Media Marketing, Others, Linkedin Given, Marketing Of Your Company

Properly Dealing With Criminal Charges

Criminal charges are always very traumatic. You are faced with a true emotional wreckage, especially when taken down in a highly spectacular way. You will so often find yourself not being able to sleep at night and feelings like anger, depression and anxiety will most likely appear. There are even some people that turn to substance abuse. With criminal charges, you do need to fight back, learn, grow and actually flourish. This is why Noll criminal lawyer Springfield IL recommends the following i...
Tags: Google, Marketing, Life Lessons, Springfield IL, Noll

Paws2U - Expecting Unconditional Love United States - OOH USA

PSA & Public Interest In our modern times the traditional family may look a little different. And peoples idea of what a family is, has also changed. Read more... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising, United States OOH USA, PSA Public Interest In

Leading Brands Remove Life’s Frictions

Macro friction is at the category level. Micro friction is at the brand level. As in economics, friction can be categorized into macro and micro. Macro friction sits at the category level. It’s the gap between the way things are and the way they should be in an entire industry. Removing it helps people have better vacations, gain better control of their finances or become better musicians. It helps people become a better version of themselves. Removing macro friction creates an emotional con...
Tags: Customers, Patagonia, Environmental Movement, Coke, North Face, Branding, Brand Management, Jeff Rosenblum, Mountain Athletics, Jordan Berg, Deeper Into Macro Friction Patagonia

Pixel 3 Night Sight – Behind the Scenes - (2019) :50 (USA)

Telecom & Dotcoms Behind the scenes and see how Pixel 3’s Night Sight feature stands out in low lighting compared to Phone X. Read more about Pixel 3 Night Sight... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising, Pixel

The CW’s quick and dirty presentation; we pick TV’s most promising new shows: Upfronts download

Welcome to our special pop-up TV upfronts roundup. All week we’ve been bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show. Missed one of the newsletters? You can find each digest here, along with the rest of Ad Age’s comprehensive upfronts coverage. (And stay tuned for Friday’s final edition, with a full recap of the week.) Quick and painless The CW capped a week of fanfare with a fast (just the way we like it), one-hour presentation on Thursday morning at...
Tags: Stephen Colbert, Cbs News, Advertising, Fox, New York Times, Cbs, Cw, Mark Pedowitz, Ruby Rose, Shari Redstone, Carnegie Hall, Variety, Jonas Brothers, Pedowitz, Facebook YouTube, Jane Pauley

Anheuser-Busch InBev launches in-house agency Draftline

Anheuser-Busch InBev has been quietly brewing its own U.S. in-house agency for the past year. On Friday, the marketer is set to officially announce its launch. Dubbed Draftline, the agency has grown since May 2018 from a digital and social agency working only on Michelob Ultra, to working across all 42 U.S. AB InBev brands, offering a range of services including TV production, packaging, out-of-home, radio, email marketing and data collection and fulfilling all programmatic media buying (whic...
Tags: Facebook, Mexico, Advertising, Toronto, Nike, David, Manhattan, Patagonia, FIFA World Cup, Columbia, Ab Inbev, Anheuser Busch, Michelob Ultra, Anheuser Busch Inbev, VaynerMedia, Marcel Marcondes

Facebook refuses Christian Democrat's election ad, because she is seen hunting in it.

big tech Uncategorized Ella Bohlin is a candidate for the European Parliament from the Christian Democrat party in Sweden. ... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Facebook, Sweden, Advertising, European Parliament, Uncategorized Ella Bohlin

Agency Huge Crunched Hundreds of Beer Reviews to Craft the Ultimate Data-Infused Recipe

Since 2013, Brooklyn-based agency Huge has held a weekly meeting of beer geeks who gather to taste and rate unique and rare brews from around the world. Over that time, the Huge Brews team has sampled more than a thousand different beers. Then the tech-savvy group started wondering what would happen if they took all...
Tags: General, Advertising, Brooklyn

CVS commits to Quality & Transparency in Vitamins & Supplements

CVS Pharmacy announced this week the launch of “Tested to Be Trusted”, a program requiring third-party testing of all vitamins and supplements sold in-store and online to confirm the accuracy of the dietary ingredients listed on the supplement facts panel and to confirm products are free from certain additives and ingredients. 1,400 vitamins and supplements from 152 brands across 11 categories, including diet and nutrition, pain and digestive, have completed testing. CVS Pharmacy’s expanded asso...
Tags: Featured, Cvs, CVS Pharmacy, Branding, NSF, USP, CVS Health, United States Pharmacopeia, Drug/beauty, Kevin Hourican, NSF International, All Vitamins, David Trosin

Pinterest's annual sales forecast falls short; shares tumble

Pinterest Inc. gave an annual sales forecast that fell short of estimates, shaking the confidence of investors who had pushed the social-media company’s stock up more than 60 percent in its first month of public trading. The digital scrap-booking company said 2019 revenue will be $1.06 billion to $1.08 billion, compared with the average analyst’s projection of $1.09 billion, according to data compiled by Bloomberg. Shares fell 13 percent in extended trading. Pinterest makes money from adve...
Tags: Pinterest, Advertising, Uber Technologies Inc, Lyft Inc, Bloomberg Shares, Pinterest Inc

McKinney expands to west coast with acquisition of LA creative shop

Cheil Worldwide full-service agency McKinney has its sights set on expansion with the acquisition of Los Angeles-based Operam Creative Group, a division formerly within Hollywood media and tech company Operam. With the purchase, 50-year-old McKinney makes its way to the west coast where it will rebrand the Operam Creative Group hub into its third office, McKinney L.A., joining its Durham, North Carolina headquarters and its New York shop. McKinney said it aims to better serve its west coas...
Tags: New York, Hollywood, La, Advertising, Los Angeles, Tron, Durham North Carolina, McKinney, Havas, Maglio, Cheil Worldwide, HAVAS North America, Joe Maglio, Operam Creative Group, Operam With, Amazon Studios WeTransfer

Twitter Updates TweetDeck With Support for GIFs, Threads, and More via @MattGSouthern

Twitter is rolling out several updates to TweetDeck that include support for features it has been lacking.The post appeared first on Search Engine Journal.
Tags: Twitter, News, Seo

Agencies Balk at ‘Insane’ Conditions of New General Mills RFPs

Consumer-packaged-goods giant General Mills is currently seeking new creative agencies to help promote its broad range of brands. But at least some of the shops that received a call to pitch have voiced displeasure with the conditions listed in the RFP. This follows GM's recent decision to move away from the agency of record model,...
Tags: Advertising, Accounts, Gm, RFP, General Mills, Mills

How to Slide Into Someone's DMs Without Being a Creep

The internet has given us unprecedented access to everyone. Not only can we see what our exes are up to on multiple social networking platforms, but we are now (for better or worse) privy to the passing thoughts, candid photos, and incoherent ramblings of our favorite celebrities and personalities. We can also slide…Read more...
Tags: Twitter, Instagram, Social Media, Communication, Flirting, Lifehacks, Sliding Into The Dms

How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Eli Schwartz Contributor Share on Twitter Eli Schwartz is the former Director of Growth at SurveyMonkey where he led the SEO strategy. Eli has been a columnist on the Huffington Post, the Y Combinator blog, Search Engine Land, Search Engine Journal and numerous other publications. Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shoppin...
Tags: Iphone, Google, Amazon, Startups, TC, Ecommerce, Column, Advertising Tech, Google Search, Seo, Tech, Image Search, Search Engine, Target, Huffington Post, Growth

10 critical ecommerce email marketing mistakes to avoid

Email marketing is a valuable tool, allowing the opportunity to send targeted content directly to someone who has expressed interest or who has already engaged with your company. It’s so common place these days that a lot of companies forget just how valuable a tool it is when done right. However, when done wrong, it’s a total waste of time. And, getting it wrong only requires one mistake. So, let’s take a look at some ecommerce email marketing mistakes you need to avoid. 1.Forgetting abo...
Tags: Seo, Cta, Commerce, HubSpot, Coschedule, Marcus Shaw, Unbounce Place, James Harmison, Australia2Writeand NextCoursework Stick

It’s Time To Transform Insurance Claims

My house is almost a hundred years old. And while it might have some lovely period features (often estate agent speak for dilapidation), it also requires constant care. This makes good home insurance vital. Because I am an insurance geek and cover insurance at Forrester, insurance companies that get me as a customer are rather […]
Tags: Marketing, Insurance, Customer Experience, User Experience, Forrester, Age Of The Customer, Promoted, Time To Transform Insurance Claims

The World Wants to Fight Online Hate. Why Doesn’t President Trump?

The White House foolishly rejected an international effort to stop the spread of extremism and violence on the internet.
Tags: News, White House, Social Media, United States, New Zealand, Christchurch, Trump, Google Inc, Facebook Inc, Computers and the Internet, Donald J, Freedom of Speech and Expression, Instagram Inc, Attack (March 2019

Real and Virtual Influence Collide as Bella Hadid Kisses Lil Miquela for Calvin Klein

In what may be a milestone moment for virtual and human influencer crossover, a new Calvin Klein spot depicts supermodel Bella Hadid making out with CGI star Lil Miquela. The surreal video, part of the fashion brand's latest iteration of its #MyCalvins campaign, aims to stretch its audience's perception of reality, according to an accompanying...
Tags: Advertising, Calvin Klein, Influencers, Bella Hadid, Bella Hadid Kisses Lil Miquela

Why are Googlers So Confident About Link Spam? via @martinibuster

Googlers are so confident in their ability to catch spam, that some consider the disavow tool unnecessary.The post Why are Googlers So Confident About Link Spam? via @martinibuster appeared first on Search Engine Journal.
Tags: News, Seo

A Coconut Water Brand Tried to Engage With Its Critics. It Ended Up Offering to Send One a Bottle of Pee

Vita Coco will go to great lengths to prove a coconut water hater wrong, apparently
Tags: News, Uncategorized, Social Media, Viral News, VITA COCO

How to save Instagram videos

Saving Instagram videos should be just as easy as taking a screenshot. So, we've put together a list of the best apps and tools that save your favorite Instagram videos onto your phone or computer. The post How to save Instagram videos appeared first on Digital Trends.
Tags: Mobile, Photography, Instagram, Trends, Social Media, How-to, Computing, InstaSave

Who Are the Leading Candidates to Buy Sizmek’s Remaining Assets?

The fate of Sizmek's remaining assets is widely expected to be revealed this week, with Amazon and rival ad-tech companies Adform and Flashtalking among those tipped to swoop in and to pick off what's left of the ad-tech entity. Sizmek, which earlier filed for Chapter 11 bankruptcy protection, had attempted to position itself as an...
Tags: Amazon, Advertising, Programmatic, Sizmek, Adform, Buy Sizmek

Amazon in talks to snag Sizmek ad serving tech

Amazon is close to an agreement to buy the ad-serving technology of bankrupt company Sizmek in a deal that would give the e-commerce giant another weapon against Google’s dominant online ad business. The purchase could be announced as soon as this week, according to two people briefed on the matter. The deal hasn’t been finalized, said the people, who asked not to be named because discussions are still in progress. Representatives of Amazon and Sizmek declined to comment. Sizmek has been s...
Tags: Google, Amazon, Facebook, Advertising, Seattle, Facebook Inc, Sizmek, Doug Rozen, Zeta Global Holdings

Away Is Using Its Latest Round of Funding to Progress Further Into a Bricks-and-Clicks Strategy

With a fresh $100 million in the bank and a newly minted unicorn valuation of $1.4 billion, Away's got a whole bag of ideas to cement its status as a brand. Unsurprisingly, that includes further expanding its retail footprint to 50 stores over the next three years (the company currently has locations in seven cities)....
Tags: Advertising, Retail

The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs

The CW's packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other new and returning series. Among broadcast networks, The CW still commands the youngest audience. The stars of its shows reflect the diversity of millennials and Gen Z, which advertisers pay...
Tags: Advertising, Cw, TV Upfronts, Ruby Rose Taye Diggs, Batwoman Black Lightning Supernatural

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