Marketing


 

Burger King and McDonald’s Go Off Script to Create New Value

Do you know what I love about brands that focus on providing utility to their customers? I love that they are directly answering the age-old question that every customer has, “What’s in it for me?” I Pledge Allegiance to McDonald’s Lost your passport or cellphone abroad? Just stroll through the doors of one of any […] The post Burger King and McDonald’s Go Off Script to Create New Value appeared first on Adpulp.
Tags: Mobile, Advertising, Customer Experience, McDonald, Food And Beverage, Creative Review, Advertising Technology, Branded Utility


Missing Audrey Hepburn + Her Great Style? Now You Can Wear Her Fragrance- English Promenade 19

One of my favorite actresses is/was Audrey Hepburn. I love to watch her movies and I find her fashion style was always on the mark. She wore incredible fashions and her style made her a fashion icon. In her role in Breakfast at Tiffany’s, she made the little black dress the epitome of women’s’ fashion! […]
Tags: Seo, Audrey Hepburn, Tiffany


You'll Never Guess What Sheryl Sandberg Thinks About This Whole 'Break Up Facebook' Thing

With calls for breaking up Facebook now winning support from multiple 2020 presidential candidates, including Senators Elizabeth Warren and Bernie Sanders, it’s getting hard for the social media giant’s leadership to hide from the growing chorus of voices throwing their weight behind the cause. Read more...
Tags: Facebook, Mark Zuckerberg, Science, Elizabeth Warren, Social Media, Bernie Sanders, Sheryl Sandberg, Tech Giants, Shocked, Facebook Thing


Loose Ends: Luddites Shall Inherit the Earth

Someone will have to call our landlines to tell us it’s ours now.
Tags: News, Social Media, Earth, Computers and the Internet


You’re Not Alone When You’re on Google

We know that. But the “privacy paradox” means we still act like we are.
Tags: Google, News, Privacy, Social Media, Google Inc, Computers and the Internet, Mobile Applications, Data-Mining and Database Marketing


Dr. Office Patient Information Held For Ransom after Cyber Breach Incident

Who: Ronald Snyder, M.D. # of Accounts Breached: 24,000 What was affected: Medical billing information, which may include: name, address, date of birth, gender, co-pay amount, patient status, employment status, telephone number, email address, and certain patients’ insurance identification number, which may be a Social Sec...
Tags: Sem, Ransomware, Social Security, Cyber Attack, April, Snyder, HIPAA, Breaches, PHI, 2019, Unauthorized Access, Unknown Actor, Dr Office Patient Information Held For Ransom, Ronald Snyder, Dr Snyder


Hospitals Push Device Makers To Improve Security Following Cyberattacks

Hospitals Push Device Makers To Improve Security Following Cyberattacks As the kinds of cyber attacks companies and other businesses are experiencing expand, we are seeing the actual victims, as well as potential ones of these attacks, step up their efforts to protect themselves. I...
Tags: Security, Sem, Hospitals, Cyberattacks, Radio Show


New Fashion Film by JMP and Francesco Cuizza takes Viewers on an Artistic Inner Journey

“In an armour of scars, I fight the illusion of my fears. I’m a warrior.”Warrior with a Crown is the first fashion film co-directed by LA-based photographer and filmmaker JMP and model Francesco Cuizza, signed with Storm Management. Warrior with a Crown takes the viewer on the journey of becoming aware that fear and failure are but manmade illusions. The short film addresses how our need to conquer is just a fight with ourselves, with the journey itself becoming the real conquest. Shot in Malibu...
Tags: La, Advertising, Fashion industry, Jmp, Malibu California, Gloria J, Francesco Cuizza, Ugo Cacciator, Storm Management Warrior, Cuizza, Copenhagen Fashion Film Festival Athens, JMP Cuizza, Francesco CuizzaProducer, James Pereira, Playboi Carti Lil Uzi Vert, Givenchy Vivienne Westwood


Absolut Announces Winner of Global Creative Competition from 7,500 Entrants

Absolut has announced its next creative collaboration and winning artist as part of Absolut’s broadest art initiative in the history of the brand. Sarah Saroufim from Lebenon has been crowned the winner from 7,500 entrants with her design to reflect that “Everyone should be free to express themselves” and hopes to inspire people to talk about the issues that matter.Saroufim is a Graphic Designer and Illustrator, who graduated in 2018 as a Bachelor of Fine Arts in Graphic Design from the American...
Tags: New York, London, Featured, China, Advertising, Art and design, Lebanon, Sarah, Absolut, Mickalene Thomas, Don, American University of Beirut, Maurizio Cattelan, Bose Krishnamachari, Gloria J, Aaron Cezar


Mission (really!) Impossible from BETC Paris and CANAL+

Following the reinterpretation of Spitfire last year, CANAL+ and BETC Paris have once again made their own version of a celebrated Hollywood movie.This thrilling spy film gets an edge and is even more nerve wrecking thanks to its senior cast. The slightly gray but very feisty heroes are faced with unexpected challenges like how eye recognition software is little compatible with cataracts, or the importance of a steady hand.The result is hilariously tragi-comic and the message is clear – don’t...
Tags: Hollywood, France, Advertising, Canal, BETC, Steve Rogers, Isabelle, BETC Paris, Johann GrimaldiAGENCY BETCAGENCY, Eric ASTORGUEART, Romain DUCOSCOPYWRITER Chrystel JUNGSTRATEGIC, Guillaume MARTINTRAFFIC Elodie DIANATV


Jeff Bezos Personally Dumps A Truckload Of Dirt On Fedex’s Future

Jeff Bezos Personally Dumps A Truckload Of Dirt On Fedex’s Future Amazon wants to be plenty of things, the most predictable of which is its ambition to control America’s shipping backbone. The company’s efforts to bring users whatever they desire in 24 hours requires movement by l...
Tags: Amazon, Kentucky, America, Sem, Jeff Bezos, Fedex, Radio Show, Cincinnati, Future Amazon, America’s shipping backbone, Prime Air airport


Zulu Alpha Kilo launches Pencil Pong to conclude the 2019 One Show Awards campaign

 The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, ended off Creative Week with the One Show Awards, last Friday night. Over the course of the year, Zulu Alpha Kilo created assets for the 2019 call for entries.   Link to all the previous work   Last Friday, the agency concluded the “Win Pencil, Draw Respect” campaign at the show by revealing a few surprise pieces, including the online game ...
Tags: Featured, New York City, Advertising, Leo Burnett, OPC, Zulu Alpha Kilo, Mark Tutssel, Kevin Swanepoel, Eric Whipp, One Club, David Whiteson, Zulu Alpha Kilo Toronto, One Club for Creativity, The One Club, Creative Week, Jono Hunter


This morning, I'm googling I hate that head exploding gesture because...

... I saw a TV commercial last night in which 2 characters did the gesture over and over and I realized that it has really gone too far and I really hate it. I wish I could find the commercial for you (maybe it's somewhere in the hours of Milwaukee-related sports events that I saw out of the corner of my eye last night and conceivably could scroll through on the DVR).You know the gesture I'm talking about? If you google for it, the first thing you'll find is probably this:Now that is clipped fro...
Tags: Amazon, Law, Milwaukee, Advertising, Dancing, Mick Jagger, David Bowie, Red Sox, Slang, Eric, Twitter Instagram Facebook, Mick, Rolling Stones, Goldberg, Douglas Quintet, Ann Althouse


The Future of Paid Content: Same As It Ever Was?

Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording […] The post The Future of Paid Content: Same As It Ever Was? appeared first on Adpulp.
Tags: Boston, Advertising, Content, Presentations, Conferences, Self-promotion, Ad People, Industry Analysis, AdPulp, Sloane Kelley


Met Gala 2019: Beauty Breakdown Mimi Choi’s Unique Look for Ezra Miller!

While Met Gala 2019 was just about 2 weeks ago, it feels like it’s been eons. While I am wrapping up some coverage, here’s one look I REALLY had to share because of the intense work and effort of Mimi Choi  on the look for Ezra Miller!    This is the final look but you […]
Tags: Seo, Ezra Miller, Mimi Choi


A fond farewell to Grumpy Cat, the internet’s most famous feline

The worst day ever. We say farewell and offer a fond remembrance for Grumpy Cat, the internet's most famous frowning feline, meme and a genuine sweetheart, who died at the age of seven. Exceptionally even tempered and tolerant, Grumpy Cat was in real life, nearly the opposite of her online persona. The post A fond farewell to Grumpy Cat, the internet’s most famous feline appeared first on Digital Trends.
Tags: News, Trends, Social Media, Web, Grumpy Cat, Cat Meme


White House Cracks Down On Huawei Equipment Sales With Executive Order

White House Cracks Down On Huawei Equipment Sales With Executive Order After months of speculation, President Trump has signed an executive order giving the federal government the power to block US companies from buying foreign-made telecommunications equipment deemed a national se...
Tags: Security, White House, China, US, Sem, Fbi, Huawei, Radio Show, Trump, China Government


Why Expensive Yoga Isn’t Always More Relaxing

Yoga does much more for you than just provide relaxation and stretching. You improve your posture, flexibility, and strength while increasing your ability to concentrate, focus, and decrease blood pressure. The benefits of yoga even extend to better self-esteem and improved relationships, so it is easy to see why it is so popular. The real problem that most people encounter with yoga is the price. A single drop in class can run you $20 or more. Monthly memberships vary in price as well and even...
Tags: Saving Money, Marketing, Money Tips


‘Just The Cross’ by Influencers Worship [Saturday Morning Review]

Over the past few years, I’ve been listening to a lot of worship albums, and I have to say that there is a lot of talent in the Church. I also have to admit that I hadn’t head of Influencers Worship until I got this review album, but I’m glad I have! Influencers Worship new album Just the Cross has great live album energy and a collection of singable songs so that you can worship right along with it. I was blasting this album at work the other day (after hours), and it really helped to put...
Tags: Amazon, Music, Church, Seo, Cross, Influencers Worship


Compromised Email Account Revealed PII of DHS Personnel and Clients

Who: Department of Human Services – Minnesota # of Accounts Breached: 11,000 What was affected: The compromised e-mail account contained a wide range of personal information about DHS clients, employees and applicants, including first and last names, dates of birth, other demographic data, treatment data and information ab...
Tags: Sem, Dhs, Social Security, April, Breaches, 2019, Minnesota IT Services, Compromised Email, Data at Risk, Employees and Clients, Exposes PII, Hacker Breach, Department of Human Services Minnesota


Hospitals pushing manufacturers, Israel bombing hackers, Equifax nailed again, Amazon going after Fedex and Ups, Monster computer vulnerability, Huawei presidential order, Mcafee – Norton hack and more Today on TTWCP Radio Show:[05-19-19]

Hospitals pushing manufacturers, Israel bombing hackers, Equifax nailed again, Amazon going after Fedex and Ups, Monster computer vulnerability, Huawei presidential order, Mcafee – Norton hack and more Today on TTWCP Radio Show:[05-19-19] document.createElement('audio'); http://traffic.libsyn.com/cptt/2019-05-18-hospitals_pushing_manufacturers-1007-01-hospitals_pushing_manufacturers-israel_bombing_hackers-equifax_nailed_again-amazon_going...
Tags: Podcast, Sem, Cybersecurity, Hospital, Radio Show, Equifax hack


Fascism and conspiracy theories: The symptoms of broken communication

The world was saner when we spoke face-to-face, argues John Cameron Mitchell. Not looking someone in the eye when you talk to them raises the potential for miscommunication and conflict.Social media has been an incredible force for activism and human rights, but it's also negatively affected our relationship with the media. We are now bombarded 24/7 with news that either drives us to anger or apathy.Sitting behind a screen makes polarization worse, and polarization is fertile ground for conspira...
Tags: Politics, Technology, Media, Internet, Social Media, Communication, Society, Innovation, Cameron, Fear, Emotions, John Cameron Mitchell, Humanity, Big Problems


The Chris Voss Show Podcast MathCelebrity.com CEO Don Sevcik

MathCelebrity.com CEO Don Sevcik
Tags: Podcast, Seo, Chris Voss, Don Sevcik


Link Distance Ranking Algorithms via @martinibuster

Understanding link ranking algorithms may improve how you approach link building.The post Link Distance Ranking Algorithms via @martinibuster appeared first on Search Engine Journal.
Tags: News, Seo, Link Building


Pub Work Gives a Royal Carpet Maker an Unwelcome Image (and It’s Sticking)

Axminster has Buckingham Palace’s seal of approval. But thanks to social media, its best-known client is a chain of cut-price bars.
Tags: News, Social Media, Buckingham Palace, JD Wetherspoon, Axminster, Royal Families, Carpets and Rugs, Axminster Carpet


Bo Diddley

In 1955, Bo Diddley released his first record. It became a #1 bestseller. The name of the track? “Bo Diddley.” It was a song about a singer and his work. That’s what it sounds like when you own it. When you sign your work. If you’re going to step up and create, it helps to own what you just did. You’re not simply another in a long line. You’re you.         
Tags: Uncategorized, Branding, Bo Diddley


Clarks Originals Use Bolder Creative’s Fluid Motion Graphics for SS19 Designs

Footwear brand Clarks Originals has launched two new shoe collections for SS19 with beautifully designed CG motion graphic campaigns. The roll outs unveil the brand’s new ‘White Out Pack’ and ‘Trek’ shoe collections with a series of funky animated films and stills. Bolder Creative were brought on board by Clarks Originals to craft the creative for both campaigns.Launching the brand’s ‘White Out Pack’ range, Clarks’ Kiowa Sport, Trigenic Evo and Trigenic Flex designs were given an innovative upda...
Tags: Advertising, David, Fashion industry, Houdini, Clarks, Gloria J, Bolder Creative, Clarks Originals, Kiowa Sport Trigenic Evo, Scotch Gard Suede, David Farquhason, Clarks TrekBolder, Desert Trek


The Good Life and McCann Paris Launch New Campaign to Find the Right Spots

McCann Paris, consulting and advertising agency of McCann Worldgroup, and The Good Life magazine reveal their first paper campaign: “Don’t Let Your Trip, Business or Shopping Go Wrong.” Published in several French magazines in April, the campaign spotlights the true value of press and journalism, namely the verified information among online reviews. McCann Paris then imagined three stories that underline the importance of press reliability towards consumers, even though 62% admit taking a deci...
Tags: Google, Advertising, Paris, Bruno, McCann Worldgroup, Sylvia S, McCann Paris, La Manufacture credits, McCann Paris Launch New Campaign, Riccardo Fregoso, Julien Chapolini, Riccardo Fregoso Julien ChiapoliniCreative, Romain BenardArt, Sonia PresneCopywriter, Vincent RebouahAccount, Jasse


How to Care for Your Collectible Firearms

So, you started your collection of firearms and you might be wondering how do I care for them? It is always nice to collect firearms, but you can’t just collect them and expect them to stay in working condition without taking care of them the right way. No matter what you collect, taking care of what you collect just go along with the territory. It is so easy to get caught up in the feeling of owning something so classic, that you forget that the item needs to be taken care of as well. Whatever ...
Tags: Advertising, Article, Sylvia S, HandlingWhen


The One Club for Creativity Opens Call for Entries For Global Young Guns 17

The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has opened the call for entries for Young Guns 17, celebrating international creative professionals age 30 or younger.Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives. The renowned competitions regularly attract entries from upwards of 70 countries, wi...
Tags: New York, Featured, New York City, Advertising, US, Barcelona, Art and design, James Victore, Mike Mills, Young Guns, Christoph Niemann, Jessica Walsh, Stefan Sagmeister, Kevin Swanepoel, One Club, Menno Kluin



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