Marketing


 

“Vanillacide” Defined

From the book “Shoot the Puppy: A Survival Guide to the Curious Jargon of Modern Life“, by linguist Tony Thorne, Head of the Language Centre at Kings College London:Vanillacide Meaning: how radical concepts are destroyed by too much consultationI first heard this bizword when I shared a microphone recently with a Californian, Steve Manning. The occasion was a BBC radio discussion of the ongoing craze for re-branding companies, something Steve, boss of the US naming agency, Igor (as in the doctor...
Tags: Uncategorized, US, Bbc, Steve, Branding, Igor, Steve Manning, Tony Thorne, Language Centre at Kings College London, Mel Brooks Young Frankenstein


How Learning A Marketing Degree Can Help You In Business

When you talk about business, studying a marketing degree will make a difference between a short-term and successful long-term business. It opens a lot of doors in the corporate world, from a newbie employee until you become your boss by starting a business. In this post, you’ll learn the importance of a marketing degree and how it can help you in business. Certificate in Marketing: Learn to Identify Consumer Trends. If you’re not yet ready to take a full degree in marketing, a certificate in...
Tags: Startups, Marketing, Further Education, Others, Tertiary Education


Saluting 18 Execs and Creatives Making Meaningful Contributions Toward Diversity and Inclusivity

What makes someone a true champion of diversity and inclusion? Here, for the first time, Adweek, in partnership with Adcolor, sought to find out by creating Adweek Champions, an award that celebrates executives and creatives in marketing, media and technology who are committed to taking action that yields real results. A jury composed of Adweek...
Tags: Advertising, Magazine, Awards & Recognition


Infographic: What People Want From Direct-to-Consumer Brands

From Allbirds to Dollar Shave Club, DTC brands are popping up everywhere and across categories, imploring consumers via aesthetically pleasing, colorful ads to ditch store brands and try out their products. Still, fewer than half have purchased a DTC product, according to new data from Toluna and social media intelligence platform Unmetric, although that number...
Tags: Advertising, Magazine, Data Points


What Marketers Can Learn From Consumers’ Social Media and TV Habits

Social media and television viewing make strange bedfellows. Social media makes it easier for fans of television programs to connect with each other and have shared viewing experiences. Unlike television viewing parties that required everyone to convene in the same physical space, however, social media facilitates social interactions without requiring viewers to congregate in the...
Tags: Advertising, Magazine, Voice


Why Media Buyers Are Mixed on Publishers Selling Ads Based on Emotion

As marketers increasingly look for new ways to reach their target audience beyond age and gender demographics, publishers such as The New York Times are rolling out a surprise new offering: advertising based on emotions. The New York Times predicts how its stories make a reader feel (opinion and news) using machine learning and insight...
Tags: Advertising, Magazine, Publishers & Platforms


Mediator: Social Media Pollution, a Huge Problem in the Last Election, Could Be Worse in 2020

As a candidate, Donald Trump promoted a mystery Twitter account that falsely portrayed a protester as an ISIS terrorist. Nothing stops him from doing it again.
Tags: News, Social Media, Campaign Finance, Political advertising, Presidential Election of 2016, United States Politics and Government, Freedom of Speech and Expression, Presidential Election of 2020


An Ode to ‘Desperate Don’

Trump’s lies reveal an emboldened but vulnerable president.
Tags: News, Washington Post, Social Media, Lying, Trump, United States Politics and Government, Donald J


Target Pushes Goodfellow into Mens Grooming

Almost two years after the original launch of Targets menswear brand  Goodfellow & Co the brand is on track to be a $1 billion brand by 2020. Late last week the retailer announced the extension of the brand into men’s grooming. I love this move it breaks the mold of most big box private brands by breaking free of the retailer’s organizational structure. This is a rarity and points to Target potentially taking a broader view of their brands then we have previously seen. If Target can create brand...
Tags: Featured, Target, Branding


Walmart Eyes Bigger Mission in Private Brand Growth

Private Brand has become a mission-driven strategy for the world’s largest retailer. In a passionate keynote presentation, Jack Pestello, senior vice president, Walmart Private Brands and Manufacturing, said the retailer’s ambitions are no less than to drive sustainability, trust, and innovation, and to change the industry. “We use Private Brand to lead the way on sustainability,” he said at Velocity: the My Private Brand Conference, held recently in Charlotte, N.C. Pestello pointed to the retai...
Tags: Featured, Velocity, Branding


Updating the Game of Throne Odds: Who’s Likely to Die, Who Will Win? Check out the Odds via SportsBetting.ag!

This does not have Game of Thrones spoilers, but instead provides odds info that may indicate leaks for the season finale. Oddsmakers at SportsBetting.ag , which is a cyber-gambling site, do not have any insight as to what will happen in Episode 6, but they instead move the odds based on bets taken. According to […]
Tags: Seo


Leaders Need to Show, Not Just Say

How do leaders drive (lasting) change?Last week, I enjoyed spending a few days in Vegas, speaking and networking at Fiserv's annual client Forum. The keynote on the second day of the event was Troy Aikman, who was interviewed by Fiserv's CEO Jeff Yabuki about sports, of course, as well as about leadership and business.One of the stories that Troy shared resonated with me because it's exactly the kind of thing that I talk about when it comes to driving lasting change: leaders can't just tal...
Tags: Marketing


Sky Investment Group Has Cut Its Whirlpool (WHR) Position by $512,192 as Stock Rose; As Mercury Genl New (MCY) Valuation Declined, Victory Capital Management Upped Holding by $7.89 Million - The EN Herald

Sky Investment Group Has Cut Its Whirlpool (WHR) Position by $512,192 as Stock Rose; As Mercury Genl New (MCY) Valuation Declined, Victory Capital Management Upped Holding by $7.89 Million   The EN Herald Sky Investment Group Llc decreased its stake in Whirlpool Corp (WHR) by 66% based on its latest 2018Q4 regulatory filing with the SEC. Sky Investment Group ...
Tags: Seo


Just Google It: 7 Questions Every CMO Wants To Know

Google-owned YouTube is a wasteland, but like all wastelands, when you brush aside the layers of dirt and debris, you’re in the position to discover a gem or two. The video that follows may not meet gem status, but it is a find worth noting here. Tara Walpert Levy is VP of Agency and Brand […] The post Just Google It: 7 Questions Every CMO Wants To Know appeared first on Adpulp.
Tags: Google, Mobile, Video, Advertising, Analytics, Ad People, Agency Business, Advertising Technology


Focus on the People and the Numbers Will Come

I originally wrote today's post for CallidusCloud. It appeared on their blog on July 12, 2018. When companies focus on people, their people - employees first, then customers - the numbers will come. Tags:  Annette Franz (Gleneicki) customer experience customer loyalty employee experience employee loyality
Tags: Marketing


Thinking about Promoting your Business with YouTube Advertising? Read This (INFOGRAPHIC)

There are many marketing channels available for small businesses, should YouTube be one of them? If you’ve never advertised on YouTube, a new infographic by One Productions makes a persuasive case why you should look into it. YouTube Advertising for Beginners The infographic starts with some very important data points on why you should advertise on YouTube. The low cost of advertising on YouTube is an attractive proposition for small businesses. According to the report, a typical video ad cos...
Tags: Sales, Social Media


How Enterprise-level Content Marketing Drives Digital Transformation and Customer-Centricity

First came the drive for digital transformation. Companies embraced digital initiatives to become more efficient and, in some cases, to transform their business processes in one way or another. The Chief Digital Officer was born to drive a stimulus plan for change. That job was always meant to be temporary until everyone became “digital.” But something was missing. Digital for digital’s sake didn’t make much sense. So, business leaders discovered customer-centricity or their inherent lack of it...
Tags: Digital Transformation, Measurement, Branding, Digital Content, Best Practices, Design and Experience


Should the government break up Facebook? Industry leaders disagree.

Experts, among them Facebook co-founder Chris Hughes, argue the company has become a monopoly and should be broken up. Others argue Hughes and his supports have misread Facebook's position in the market. Despite these disagreements, a consensus agrees that Facebook and other Silicon Valley titans need to be better regulated. None It was the best of times, it was the worst of times. True for Dicken's tale of the French Revolution, but for the less bloody, albeit more toxic, Facebook, the best of ...
Tags: Business, Activism, Internet, Social Media, Markets, Economics, United States, Capitalism, Innovation, Algorithm, Social Change


Should the government break up Facebook? Experts disagree.

Experts, among them Facebook co-founder Chris Hughes, argue the company has become a monopoly and should be broken up. Others argue Hughes and his supports have misread Facebook's position in the market. Despite these disagreements, a consensus agrees that Facebook and other Silicon Valley titans need to be better regulated. None It was the best of times, it was the worst of times. True for Dicken's tale of the French Revolution, but for the less bloody, albeit more toxic, Facebook, the best of ...
Tags: Business, Activism, Internet, Social Media, Markets, Economics, United States, Capitalism, Innovation, Algorithm, Social Change


5 stages of digital transformation

Forrester reported last year that “firms think they are transforming, but many don’t realize that transformation will be a permanent state of being.” Principal Analyst Ted Schadler went on to write: “21% of firms think their transformation is done and dusted. Really? Done? Another 22% are investigating or not transforming at all. And while 56% of firms are transforming, their level of investment and scope of transformation are still mostly small.  For example, only 34% of banks and insure...
Tags: Digital, Branding


4 Tips To Market To College Students

No market will thrive without an audience, and, if your target market is college students, then you need the best strategy game, the same way students need the free online… Read more » The post 4 Tips To Market To College Students appeared first on Noobpreneur.com.
Tags: Business, Marketing, Market to college students


Creators of WhatsApp attack software face lawsuit from Amnesty International

This week a spyware attack was launched on WhatsApp. Now the Israeli firm linked to that attack is facing a lawsuit from human rights NGO Amnesty International, alleging their software has been used to surveil human rights defenders. The post Creators of WhatsApp attack software face lawsuit from Amnesty International appeared first on Digital Trends.
Tags: Lawsuit, News, Trends, Social Media, Web, Whatsapp, Spyware, Amnesty International, Pegasus, NSO Group, NGO Amnesty International


KPMG Mexico responsible unsecured database that resulted in Data Leak

Who: KPMG Mexico # of Accounts Breached: Employees at 41 of KPMG Mexico’s clients. What was affected: Confidential payroll data of employees. When it happened: February 2019 How it happened: According to a seven-page confidential report, dated Feb. 22, KPMG Mexico said a “small group of staff” created an “unauthorized envi...
Tags: Sem, Compliance, April, Breaches, PII, 2019, Data Leak, Unsecured Database, Federal Data Protection Violations, Payroll Data


What Jeremy Learned with ChurchAndMentalHealth.com [Podcast #263]

Several months ago — maybe a year? — Jeremy started Church and Mental Health. There’s a lot to learn about with this intersection and something that Jeremy is very passionate about along with various members of the ChurchMag team. So what does this have to do with Church Tech? A lot! Jeremy shares about what he’s learned about starting a new project as we talk about what to consider when you start something new. We would love to hear your thoughts! Reach out to us on Twitter @ChurchMag using ...
Tags: Podcast, Seo, Web, Jeremy, Church Tech, Church and Mental Health


Instagrammer @naysterfx Creates Interesting Ways to Depict Characters who Have Died on Game of Thrones

I ran across something in a piece online that talked about Game of Thrones and how someone on Instagram was doing “something” for the various characters who have died on Game of Thrones. I checked it out and yes, there is someone doing something super unusual and extremely creative- @naysterfx aka Art By Jennè Cooper. […]
Tags: Seo, Jennè Cooper


How Google Search Ranking Works – Darwinism in Search via @jasonmbarnard

In this post, you'll learn a stunning insight from Gary Illyes about how Google search ranking works.The post How Google Search Ranking Works – Darwinism in Search via @jasonmbarnard appeared first on Search Engine Journal.
Tags: Seo


Personal Client Information Stolen from WRHA

Who: Winnipeg Regional Health Authority # of Accounts Breached: 75 What was affected: Names and ward locations of clients When it happened: March 7, 2019 How it happened: The Winnipeg Regional Health Authority says a bag was stolen last month containing the personal information of several clients. The bag was taken from an...
Tags: Sem, Notebook, May, Breaches, PHI, PII, 2019, WRHA, Stolen Bag, Unattended Vehicle


Simple Trick to find Home Using Android App

We are living in the 21st century, the century of technology, the globalized generation where all the things are on our fingertips! We are using shopping online, booking our tickets and a lot more! But For those who are looking for rent house or place to buy in your local areas or other places. Property site Housing.com is the perfect site to find the best house under your budget using your Android device and PC tablet.Housing.com has also produced real estate search app for Android users whic...
Tags: Housing, Uncategorized, Seo


6 tips for creating video that today’s consumers will actually watch

Eighty-five percent of videos on Facebook are watched without sound. Given such numbers, how do you create video — sans sound — that captivates viewers? Here are six tips for making your silent video shine.
Tags: Facebook, Video, Technology, Marketing, Lifestyle, Radio, Exclusive, B2b, Kyle Draper, Select, Back To Basics, Silent Video, Ray Shak


How to make a successful presentation: 5 easy steps to perfection

All of us have at some point been bored to tears by a presentation. If you are lucky, you have also been informed, excited and inspired by an outstanding one. If you haven't there are plenty of good examples on  TED . Nobody wants to be a presentation zero. To learn how to make a successful presentation and become a PowerPoint hero, check out these 25 tips. [Author: [email protected] (Clare Dodd)]
Tags: Writing, Advice, Marketing, How to do marketing



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