Marketing


 

iBody Medical Wellness Center Kicks Off “3 Day Organic Weekend Cleanse”!

Get healthy and restart your New Year’s resolution to live a more healthy lifestyle by trying iBody Medical Wellness Center’s 3-Day Organic Weekend Cleanse! It’s a quick way to jumpstart living “clean” and cutting sugar and other bad habits.   Dr. Tostado the MD behind the IBody Clinic in San Marino, California, is a very […]
Tags: Seo, San Marino California, Medical Wellness Center, iBody Clinic, Tostado


Movita Juice Bar - Zombie (2019) :30 (USA)

Drinks & Alcohol Food This campaign is the brainchild of the SVP Creative Director of Production at Orci, Allen Perez,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Usa, Advertising, Movita Juice Bar Zombie, Orci Allen Perez


How Russian Media Is Covering The European Elections – OpEd - Eurasia Review

How Russian Media Is Covering The European Elections – OpEd   Eurasia Review Just a few days ahead of the elections to renew the European Parliament, there is much debate about alleged Russian interferences in the democratic process.
Tags: Seo, European Parliament, Eurasia Review


MONOPRIX - Humanity's First Queue (2019) 2:00 (France)

Food The advertising caveman is back, and as much as I hate the caveman trope when used wrong this was rather entertaining. Read more about MONOPRIX - Humanity's... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: France, Advertising


Why You Need Influencers for Your Brand In 2019

What Is Influencer Marketing? Influencer marketing is the strategic process of researching, identifying and engaging with highly influential individuals on social media platforms who create high-impact content about your brand’s products or services. Influencers are trusted figures within their niche community that retain a loyal and engaged following on their social media channels. When they endorse and post content about a product or service, they are seen to possess knowledge and experienc...
Tags: Instagram, Advertising, Marketing, Blog Marketing, Best Blogger Outreach Tools, Brand Influencers, Billion Global Industry There


Brand Strategy Before Business Strategy

Until a few years ago, my answer to the common question on how business strategy and branding strategy are related was that the business strategy comes first, because that is a ‘long term plan of action designed to achieve a particular goal or set of goals or objectives’. Making money is usually the main such goal. A business strategy is the management’s game plan for strengthening the performance of the enterprise, including creating the business model and identifying the main customer targe...
Tags: Branding, Brand Strategy, Kogan, Brand Research Brand Strategy Brand Licensing, Thomas Gad, Contri


Hulu Review – How Hulu Compares to the Competition

Have you tried Hulu yet? This Hulu review shows how you can cut the cord on cable TV and save a lot of money, while still being able to watch great TV programs and movies! Remember the days when you could only watch television if you had a fancy cable package with 100+ channels? These days, there are numerous television and streaming services to choose from including Sling, Netflix, Amazon Prime Video, and you guessed it, Hulu. In this review, we’ll focus on Hulu – a streaming television service...
Tags: Japan, Entertainment, Marketing, Netflix, Hulu, Money Management, New Hulu, Sling Netflix Amazon, Mindy Project ABC, All Hulu, Hulu Cloud DVR, Hulu Originals Hulu, Give Hulu


You Wouldn’t Backstab Your Customers: How to Gain Trust Online

For narrative effect, businesses and corporations on TV are violent and seedy. There’s always a backroom. There’s always a deal. And someone always gets buried in the foundation. No wonder it’s hard to gain trust as a business. Everyone already thinks you’re connected to the mob somehow. One of the best places to gain trust is online. Even if you’re a brick and mortar business, you can make your customers feel at ease with their purchases. Here’s how. 1. Gain Name Credibility Where do you go to ...
Tags: Business, Marketing, Online Privacy, Privacy Policy, BBB, Online Trust


Mærsk are granted a trademark on their light blue colour

adnews For only the second time in the history of Denmark, a business has got the exclusive right to colour The Patent and Trademark Office has signed on that a light... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising, Denmark, Trademark Office


Keith Reinhard, Ad Legend and Expert Storyteller Spells It Out for Us

Keith Reinhard is chairman emeritus of DDB. As you might imagine, he’s done some amazing work over his 65-year career, and he has stories to tell. Reinhard’s appearance on Ad Age’s “Ad Lib” podcast provides him a stage to share. Listen to Ad Lib on Apple iTunes. I like how he talks about his original […] The post Keith Reinhard, Ad Legend and Expert Storyteller Spells It Out for Us appeared first on Adpulp.
Tags: Apple, Advertising, Podcasting, Copy, Reinhard, Keith Reinhard, Ad People, The Trades


How Yuengling Beer Has Endured for a Whopping 190 Years

For Americans fond of their brewskies, Dec. 5, 1933, was arguably the biggest day in history. That Sunday, Utah became the all-important 36th state to vote an end to Prohibition. To show their gratitude to Franklin D. Roosevelt--who'd reportedly said, "What America needs now is a drink"--two brewers sent gifts to the president. One was...
Tags: Utah, General, Advertising, America, Perspective, Franklin D Roosevelt


Google’s Director of Agency Platforms Likes to Zig and Zag

When Marta Martinez was in college in Barcelona, she attended a school known for its math and qualitative sciences programs. But what did she pick? Marketing. "I became determined to bring the science into what's considered more of an art," she said. Over the course of her career, she's done just that. After working in...
Tags: Google, General, Advertising, Barcelona, Zig, Leadership & Talent, Marta Martinez


Measuring Success for Experiential Marketing Isn’t Easy. How Agencies Are Tracking ROI

As consumers crave more real-life experiences, brands are looking for ways to leave lasting impressions beyond a clever spot or a "buy now" button. At SXSW, HBO followed up last year's Westworld with scenes from Game of Thrones' Westeros. Meanwhile, tech companies have been opening pop-ups to promote hardware like the Google Home or Facebook...
Tags: Advertising, Magazine, Google Home, Experiential, SXSW HBO


What Google’s War on Fingerprinting Means for Marketers

Google's intended changes to how advertisers can target and track users in its market-leading Chrome browser were made apparent this month. The updates announced at Google Developer I/O will require publishers to declare their cookies as same-site or cross-site using the SameSite attribute, the latter category deemed as less respectful of a user's privacy, per...
Tags: Google, Advertising, Magazine, Data & Privacy


5% Cash Back Cards: Gas Stations, Grocery Stores, Restaurants – April thru June 2019

[Updated May 2019: Discover added Paypal to its 5% list for July-September, and added Target (in-store and online) and Walmart.com (online only) to it’s 5% list for October-December.] The credit cards below offer up to 5% cash back on specific categories that rotate each quarter. It takes a little extra attention, but it can add up to $100+ in additional rewards per year without changing your spending habits. You can also buy gift cards with the 5% back now but spend the gift cards later. Ne...
Tags: Amazon, Credit Cards, Marketing, US, Walmart, Paypal, Don, Chase Sapphire Preferred, Wal, Deals & Offers, Chase Sapphire Reserve, American Express Blue Cash Preferred Card, U S Bank Cash Visa Signature Card, Citi Double Cash Card Review Flat, Bank of America Merrill, U S Bank Cash Visa


Award-winning Director Samir Mallal Signs with Interrogate

announcement Award-winning director Samir Mallal has signed with Interrogate, bringing his emotionally rich brand of storytelling to the production company, which... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising, Samir Mallal


Commercial Printing Market by Product Type, Application and Geography – Forecast to 2022 - California Oracle

Commercial Printing Market by Product Type, Application and Geography – Forecast to 2022   California Oracle Commercial Printing market research is provided on major factors such as consumer needs and changes observed in them over time, market sales in terms of ...
Tags: California, Seo


Amid a Spate of Activity, COPPA Remains an FTC Enforcement Priority

Bonnie Yeomans, Stephanie Kapinos and Kevin Milewski Earlier this month, the FTC sent a letter to Wildec, LLC, the Ukraine-based maker of several mobile dating apps, alleging that the apps were collecting the personal information and location data of users under the age of 13 without first obtaining verifiable parental consent or otherwise complying with the Children’s Online Privacy Protection Act (COPPA).  The letter pressed the operator to delete personal information on children (and thereaft...
Tags: Law, Social Media, Coppa, FTC Enforcement, Privacy Law, Children's Online Privacy Protection Act, Mobile Dating Apps


Social Media Censorship Is Hurting Those on the Margins, EFF Project Contends

Bias on social media has become a highly politicized topic in the US—started mainly by right-wingers crying foul at having their accounts suspended or banned, and snowballing in a series of congressional hearings on the subject. The White House itself spun up a website last week for people to report incidents of…Read more...
Tags: Science, Censorship, Social Media, Eff


Accenture Seeks to Dismiss Multimillion-Dollar Hertz Breach of Contract Lawsuit

A high-profile lawsuit pitting Accenture against former client Hertz has moved into a new stage, with lawyers for the international consulting firm indicating they plan to file for dismissal of all claims. The suit filed in April claims Accenture failed to deliver a revamped website and mobile app as contractually stipulated. According to a letter...
Tags: General, Advertising


‘Game of Thrones’ finale sets an HBO record

The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly 20 million viewers tuned in to find out who would get to sit on the Uncomfortable Pointy Chair. According to Nielsen live-plus-same-day data, the 82-minute “Thrones” capper averaged 19.3 million total viewers, of whom 13.6 million, or 70 percent, watched the 9 p.m. EDT linear TV telecast. Streaming and an encore presentation that kicked off at 11...
Tags: Advertising


Harry’s Acquisition Reaffirms It: Brand-Building’s In A Generational Shift

Like fading celebrities, brand owners fear one thing most of all: irrelevance. “I think my mom/dad/grandma/grandpa uses them.” The horror. Edgewell Personal Care’s most recent annual report is all about that horror. In so many words, it acknowledges that its primary men’s grooming brands — Schick and Wilkinson Sword razors, among others — are grandpa […]
Tags: Marketing, Brand, Harry, Harry's, Branding, Brand-building, Age Of The Customer, Acquisitions, Wilkinson, D2C, Direct To Consumer, B2C Marketing, Schick, Edgewell, DTC, mergers & acquisitions (M&As


How To Improve Your Hotels Brand Awareness

As a business, brand awareness is one of the most important endeavors that you could devote your time to. It is a result of brand awareness that your products are bought and that your services are fully used. That is why the purpose of this article is to help your Hotel business learn how to spread the word about who you are and what you do. A successful Hotel is one where countless people book their stay there, but this will hardly happen if not many people know that your business exists in th...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Partner, Brand Awareness, Social Media Management, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Founders Media, Social Media Mastery for Hotels, Are Morch Hotel Blogger


Travel Insurance – Explore Safe And Insured

Planning a trip is an exciting experience, with itineraries to plan, luggage to pack, and transport to arrange. In among all the paperwork, it is imperative that you include travel insurance as an absolute priority. This needs to be viewed as being as essential as packing your suntan lotion, as the consequences of falling ill or requiring medical care on your trip without it are dire. What is Travel Insurance? Travel insurance is a very specific type of insurance, which is specially designed a...
Tags: Travel, Marketing, Other, Travel Insurance, Major Medical Insurance


More People Tuned In for the Game of Thrones Series Finale Than The Big Bang Theory’s Last Episode

The Iron Throne might have been destroyed in last night's final episode of Game of Thrones, but the show went down smashing one last viewing record for the series and the network. The episode was watched by 19.3 million viewers across platforms, including linear, HBO Go and HBO Now. That record had previously been set...
Tags: Advertising, Streaming & OTT


CX Execs Rise To Power Across B2C And B2B Industries

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries. But we’ve seen more than 1,000% growth in the CX executive role in just five years, and in that time, many have turned that new frontier into an established practice and […]
Tags: Marketing, Culture, Transformation, Age Of The Customer, CX, Culture Change, Customer Experience (CX, Power Across B2C And B2B Industries


360i’s Guide to Supply Path Optimization

Since the inception of programmatic itself, programmatic media buyers have grappled with issues of transparency and the “black box” nature of the ad tech supply chain. These topics have only gained increased urgency in recent years as the programmatic marketplace has accelerated in growth, capturing attention and media budgets from more and more of the world’s brand marketers. Brands increasingly want to know that they’re getting a good value for their investment, and media buyers must find clev...
Tags: Google, Media, Marketing, Waze, Programmatic, Spo, Media Planning & Buying, Supply Path Optimization, Programmatic SPO


Metro adopts a packaging and printed materials management policy

Last week, Canadian grocer METRO announced the adoption of its Packaging and Printed Materials Management Policy covering its corporate, food and pharmacy activities. Building on the range of initiatives undertaken over the years, METRO is releasing a framework to guide its teams and suppliers in the efficient management of its packaging and printed materials, including reduction and optimization. This program will enable METRO to implement practices to reduce the use of resources, limit product...
Tags: Featured, Global, Canada, Branding, Metro, Eric La Flèche


The Importance Of LinkedIn In The Modern World

In an increasingly online world, it is natural for selective processes to be done through tools and web sites. For a professional who wants to stand out and be always remembered in his area of ​​business, it is of extreme importance to be well connected both in the real world and in the virtual world. So LinkedIn is one of the best tools to increase your online presence, keep up to date, network and get new business opportunities. It is important to understand how LinkedIn works to get the best...
Tags: Startups, Social Media, Linkedin, Social Media Marketing, Others, Don


Coop Expands Free From & Gluten Free Range

Swiss retailer Coop continues to expand it’s gluten and lactose-free baked goods private brand collection.  The expanded assortment includes different types of flour, millet flakes, and ready-made baking mixes and offers compatible, tasty ingredients for all baking wishes. The products are marked with the Free-From logo and are thus clearly visible on the shelf. The need for allergen-free products has grown in recent years. With Free From, Coop has created a brand that makes life easier for thos...
Tags: Featured, Global, Switzerland, Branding, Coop, Free From Coop, Betty Bossi



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