Marketing


 

Following a report about misleading ads placed by anti-abortion groups, Google Ads updates its policies

Starting next month, Google will for ads related to abortion in the United States, United Kingdom and Ireland. Google will now require advertisers that want to run ads with abortion-related keywords to apply for certification as an organization that does, or does not, provide abortions. If their ads are approved, they will run with an automatically-generated disclaimer identifying which category they fall into. The announcement of the new policies comes less than two weeks after the Guardia...
Tags: Google, TC, Advertising, Tech, Abortion, Guardian, Ads, Ohio, Abortion Rights, United States United Kingdom, Google Ads, NARAL Pro Choice, Google Display Network Google, Ireland Google, Obria Group, Missouri Alabama Georgia Mississippi Kentucky


How to Create High-Performing Marketing Videos for Your Business

By Lilach Bullock The importance of using video to promote your business cannot be understated. With 82% of Twitter users consuming video content via the app, and close to half (45%) of individuals devouring over an hour of visual content on either Facebook or YouTube each and every week, the expectations of modern audiences is rather obvious: they crave video, and if you won’t give it to them, your competitor(s) almost certainly will. Crafting quality video content for your social media channel...
Tags: Facebook, Europe, UK, Advertising, Sales, Marketing & PR, Online Video, Social Video, Video Marketing, Forbes, Facebook Twitter, Lilach Bullock, Social Media Video, Video Marketing Tips, Online Video Tips, Facebook YouTube Twitter Dropbox


3 ‘Outdated’ Marketing Tactics That Still Work

By James Lintzer Marketing tactics are constantly evolving—what works today, might not work tomorrow. The business landscape is always changing, as new platforms emerge, more competition arises, and new marketing strategies are implemented. Customers change, too. Their priorities, the devices they use, and their expectations for brand values are constantly adapting to new environments and opportunities. Many marketing tactics that used to be popular are now considered outdated in the face of new...
Tags: Google, Facebook, Instagram, Wikipedia, Marketing, Sales, Nike, Facebook Messenger, Reddit, Qr Codes, TOMS, Venmo, Search Engine Optimization, James, Justdoit, James Lintzer


Arvato Introduces BEN - an AI Driven Voice Assistant That Delivers Benefit and Provider Information - MENAFN.COM

Arvato Introduces BEN - an AI Driven Voice Assistant That Delivers Benefit and Provider Information   MENAFN.COM (MENAFN - PR Newswire) VALENCIA, Calif., May 21, 2019 /PRNewswire/ -- In the complex world of healthcare benefits, members want an easy and quick.
Tags: Seo, Arvato, Valencia Calif


Arvato Introduces BEN - an AI Driven Voice Assistant That Delivers Benefit and Provider Information - PRNewswire

Arvato Introduces BEN - an AI Driven Voice Assistant That Delivers Benefit and Provider Information   PRNewswire Arvato has developed an AI driven voice assistant, which supports members in easily finding their member specific information by just asking a question via ...
Tags: Seo, Arvato, Provider Information PRNewswire Arvato


LinkedIn Users Can View All Sponsored Content From the Past 6 Months via @MattGSouthern

LinkedIn pages will feature an 'Ads' tab showing all sponsored content an advertiser has run in the past six months.The post LinkedIn Users Can View All Sponsored Content From the Past 6 Months via @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Seo, Linkedin


Weeknotes #5,6,7

A triple whammy of backed-up weeknotes. Sundays are generally far too busy to be able to decompress, wind down and write a comprehensive recap of the past 7 days. I'm not sure if this is a good or a bad thing. Weekends should be for 'relaxing' but in reality weekends are for family time. If as a family we're able to maximise that time right up until the end, then so be it. I've realised I'm going to have to put the frequency anxiety aside and just do weeknotes when I can. The irony here is tha...
Tags: Sem, Clearleft, Product Tank Brighton


Fortune Favors The Brands With The Data

Over at AdForum.com Jacques Van Niekerk, Wunderman Data’s CEO, shares his perspective on why agencies are merging with data companies. Dentsu has acquired Merkle; Interpublic and Acxiom; Publicis and Epsilon, to name a few. As Van Nikerk says, “While analysts fret over whether these moves are good fits or bad, the overarching trend is clear. Marketers no longer see data as a measurement tool but as a central strategic asset, necessary for competing in the modern marketplace.” But getting to t...
Tags: Big Data, Ibm Watson, Merkle, Publicis, Weibo, North Face, Branding, Interpublic, John Naisbitt, Epsilon, Facebook Amazon, Dentsu, Acxiom, Brand Research Brand Strategy Brand Licensing, AdForum, Jacques Van Niekerk Wunderman Data


YouTube to Stop Showing Full Subscriber Counts via @MattGSouthern

YouTube will no longer publicly display full subscriber counts for channels with 1,000+ subscribers.The post YouTube to Stop Showing Full Subscriber Counts via @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Youtube, Seo


New Report Massive Growth for E Book Market Research Report 2021: Top Key Players Green, Morgan and Claypool Publishers, Lulu, Penguin Random House, Hachette, Harper Collins, Simon & Schuster and several others. - The Market Research News

New Report Massive Growth for E Book Market Research Report 2021: Top Key Players Green, Morgan and Claypool Publishers, Lulu, Penguin Random House, Hachette, Harper Collins, Simon & Schuster and several others.   The Market Research News The market finds tremendous growth potential in countries where customers can read in both English as well as their mother tongue. This directly has an impact ...
Tags: Seo, Market Research News


Best 0% APR Balance Transfer Credit Cards – May 2019 (Up to 15 Months w/ No Balance Transfer Fee)

If you are paying interest on a credit card balance, your first concern should be paying down that debt. Ignore which card earns the most points or airline miles when you are paying crazy 15%+ interest! If you are ready to pay down that debt, consider transferring your balance to another issuer. Below are the best 0% APR balance transfer offers as of May 2019. You’ll want the best combination of the longest 0% APR period and the lowest balance transfer fees. For example, if you are paying...
Tags: Credit Cards, General, Marketing, Best, American Express, APR, Navy Federal Credit Union, Deals & Offers, Introductory APR, Amex EveryDay Card, BankAmericard Credit Card, First Tech Federal Credit Union, APR Balance Transfer Credit Cards, Chase Slate Card, First Tech Fed Choice Rewards Card, Navy Federal Credit Union Platinum Card


Capital One® Venture® Rewards Credit Card – 50,000 Miles Offer

(Updated May 2019: Capital One has added new transfer partners where you can turn their “miles” into real airline miles. The options are somewhat limited, but may be useful for topping off an account to reach an award. Details below.) The Capital One® Venture® Rewards credit card is their premium travel rewards card with unlimited 2x miles per dollars on all purchases. Right now, there is also a 50,000 miles welcome offer after spending $3,000 on purchases within 3 months from account openi...
Tags: Credit Cards, General, Marketing, Tsa, Cnbc, Capital One, Miles, Deals & Offers, Air Canada Aeroplan, Etihad EVA Finnair Hainan JetBlue, Qantas Qatar Singapore Airlines


Firstrade Free Trades on Stocks, ETFs, Options, Even Mutual Funds (+New App)

(Updated May 2019: Firstrade has released a newly-redesigned mobile app, which is easier to use and more similar to the other app-first brokerages *cough* Robinhood *cough*. If this is important to you, you might check it out in combination with their better customer service and free stock trades pricing. Screenshots below.) Firstrade.com has announced free online trades on stocks, exchange-traded funds (ETFs), options and mutual funds. All of them. As a more traditional online broker, Firstr...
Tags: Marketing, Investing, Credit, Robinhood, Deals & Offers, IRA Roth IRA, Rollover IRA, Firstrade, Firstrade Securities, Flushing New York They, Fidelity Schwab Vanguard


Facebook gets a bad rap, former exec says, but we should break it up anyway

The rise of hate speech, the trolling, the comment on Facebook? Not Facebook's fault, says Alex Stamos, the social network's former chief security officer. But the site should still be broken up, he says. The post Facebook gets a bad rap, former exec says, but we should break it up anyway appeared first on Digital Trends.
Tags: Facebook, Business, News, Trends, Social Media, Alex Stamos, Kara Swisher


Facebook gets a bad rap, former CSO Alex Stamos says (but let’s break it up anyway)

The rise of hate speech, the trolling, the comment on Facebook? Not Facebook's fault, says Alex Stamos, former CSO. But the site should still be broken up. The post Facebook gets a bad rap, former CSO Alex Stamos says (but let’s break it up anyway) appeared first on Digital Trends.
Tags: Facebook, Business, News, Trends, Social Media, CSO, Alex Stamos, Kara Swisher


Vice Media Names Former Mic Publisher Its New Chief Digital Officer

Former Mic Publisher Cory Haik has been named Vice Media's new chief digital officer and will prioritize audience growth, platform partnerships and "digital product innovation" for the media company, Vice said today. Haik will report to CEO Nancy Dubuc and work out of Vice's Brooklyn office. She will oversee the updated vice.com, where the site's...
Tags: Advertising, Brooklyn, Nancy Dubuc, Cory Haik, Publishers & Platforms, Haik


Department store woes worsen; Kohl's, J.C. Penney sales miss

The optimism for department stores after Macy’s Inc.’s rosier report last week was short-lived, with J.C. Penney Co. and Kohl’s Corp. posting sales declines Tuesday that rattled the industry. Shares of both sank. Same-store sales, a key gauge of retail success, missed projections at both chains, signaling the stores still have their work cut out for them as shoppers’ preferences evolve. “Last year, shoppers were spending freely and were able and willing to make purchases of discretionary p...
Tags: Amazon, New York, China, Advertising, Walmart, Retail, Tj Maxx, Trump, Macy, Home Depot Inc, Kohl, Penney, J C Penney, Bloomberg Intelligence, Amazon com Inc, Goyal


The Trade Desk hires ex-Nielsen exec as first-ever CRO

Ad tech darling The Trade Desk has hired Jonathan Carson as its first-ever CRO, the company said on Tuesday. Carson, a digital media veteran with more than two decades of experience, arrives after leaving Vevo, where held a similar title. The Trade Desk has seen rapid and wide-scale adoption from advertisers since going public three years ago, and has grown its revenue nearly 55 percent, from $308 million to $477 million, between 2017 to 2018. The company provides software for agencies and ma...
Tags: Advertising, Disney, Digital, Nielsen, Carson, AT T, Trade Desk, Jonathan Carson


Taming the Apex Predators of Tech

To rein in monopolies, maybe we need to rethink what a monopoly is.
Tags: News, Privacy, Social Media, Computers and the Internet, Antitrust Laws and Competition Issues


New Cannabis-Focused Ad Agency Launches to Help Brands Navigate Legalization Worldwide

It's no secret that as outdated perceptions and legal barriers dissipate, brands are rushing into the cannabis space. Those seeking to do so, however, have to navigate a web of legislation and cultural norms, so perhaps it was only a matter of time before a global agency specializing in the space emerged. Enter Gram by...
Tags: General, Advertising


Dressbarn clothing chain is being shuttered after attempted sale

Ascena Retail Group Inc. will start winding down its Dressbarn clothing chain, the latest upheaval in a continued retail shakeout. After trying to find a new owner, Ascena said Monday that it’s preparing to close the approximately 650-store chain. No timeline was given, and stores will remain open until the wind-down commences. Ascena, whose brands have come under pressure as consumer tastes shift, needs to make changes after posting more than $1 billion of losses in the past four years, a...
Tags: Amazon, New York, Advertising, Bloomberg, New Jersey, Dressbarn, Ascena, Ann Taylor, Stamford Connecticut, Steven Taylor, Ascena Retail Group Inc, OpCapita, Toys R Us Roslyn, Elliot Jaffe, Rosyln, Ascena The Mahwah New Jersey


Female-Founded Companies Call on Brands to Take Action on Abortion Rights

Seven female-founded brands are taking a vocal stand for reproductive rights in a full-page ad in The New York Times today, encouraging other brands to do the same. The founders of the seven brands--Clary Collection, Cora, Dame, Fur, LOOM, Sustain Natural and Thinx--all signed the letter, which starts with the capitalized proclamation "Abortion is:" and...
Tags: General, Advertising, New York Times


IPG's Huge names Pete Stein new global CEO

Interpublic's Huge has named Pete Stein as global chief executive officer to replace Michael Koziol, who joined the agency last March. Huge said Koziol will be leaving to focus on private equity ventures in retail, e-commerce and media and entertainment. Stein's appointment is effective immediately. He most recently was general manager of Fullscreen, a digital video company that manages a network of creators' channels across social platforms like YouTube, Facebook and Snapchat. He is credited...
Tags: Advertising, Atlanta, Brooklyn, Fullscreen, Publicis, Razorfish, Interpublic, Michael Roth, AT T, Pete, Publicis Groupe, Shapiro, Stein, YouTube Facebook, Koziol, IPG


As the USPS Awaits Relief, It’s Testing Autonomous Trucks

The beleaguered U.S. Postal Service said it will test autonomous 18-wheelers from TuSimple in a two-week pilot between distribution centers in Phoenix and Dallas. The trial will include five 2000-mile, 22-hour roundtrips in Arizona, New Mexico and Texas. According to TuSimple, the freight that moves along the I-10 corridor--a 2500-mile route from Jacksonville, Fla. to...
Tags: Texas, Advertising, Usps, Retail, Dallas, Phoenix, U S Postal Service, Jacksonville Fla, Arizona New Mexico, TuSimple


Walmart Launches Onn Brand Tablets

Walmart is rolling out three private brand Android tablets, each priced to compete with inexpensive Fire Tablets from Amazon. The Onn private brand tablet range will include 8-inch tablet for $64 10.1-inch tablet for $79 10.1-inch tablet with a detachable keyboard for $99 The Walmart website product descriptions provide more detail. Onn Android Tablet, 8″ $ 64 . 00 The Onn 8″ Android Tablet provides fast performance anywhere you go in a thin and lightweight body. The 8″ 2.5D t...
Tags: Amazon, Featured, Walmart, Branding, Walmart Launches Onn Brand Tablets, Walmart Launches Onn Brand Tablets Consider


Google Ads Offers New Recommendations to Improve Optimization Score via @MattGSouthern

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.The post appeared first on Search Engine Journal.
Tags: Google, News, Seo, Paid Search


The COFFEE BEAN & TEA LEAF® Rolls Out “HEROES AT HEART” Blends + Promotions!

THE COFFEE BEAN & TEA LEAF® ROLLS OUT “HEROES AT HEART” BLENDS! Coffee Bean & Tea Leaf continues its commitment to “giving back” to the community, after a year of devastating fire and natural disasters!   $1 from Every Bag of Exclusive “Heroes at Heart” Coffee Blend or Tea Tin Donated to First Responders; Beneficiaries […]
Tags: Seo, Coffee Bean Tea Leaf


Gap Wants You to ‘Love All Ways’ in Honor of LGBTQ Pride Month

Gap is the latest brand to reveal its plans for LGBTQ Pride Month, which officially kicks off in June. The "Love All Ways" campaign, which coincides with the retailer's 50th anniversary, puts a spotlight on the family of Jodie Patterson, an author, LGBTQAI advocate and mother of five children, one of whom is her transgender...
Tags: Advertising, Retail, Jodie Patterson


Dangers Of Medical Equipment – Why Huawei Is In Trouble: AS HE Read more at http://cptt.libsyn.com/#CqAVZ3Rb2GF5gtWC.99

Dangers Of Medical Equipment – Why Huawei Is In Trouble: http://traffic.libsyn.com/cptt/2019-00-00-AS_HEARD-2019-05-21-wtag-dangers_of_medical_equipment-why_huawei_is_in_trouble.mp3 DOWNLOAD TRANSCRIPT Subscribe to iTunes On This Episode… ...
Tags: Apple, Google, UK, China, US, Samsung, Sem, Alaska, Huawei, Richard, Craig, Eastern Europe, Trump, Don, Jim, HIPAA


Lacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaign

Turning precious advertising seconds into a moment of solid storytelling is actually much more difficult than it sounds. The challenge doesn't just lie with the creation of the story itself, but figuring out how to balance narrative and product placement organically so that neither element feels forced--again, a tough ask when the product's visibility is...
Tags: Advertising, Ad of the Day



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