Marketing


 

Nissin’s One Piece Cup Noodle CM Shows Zoro’s School Life

Cup Noodle producer Nissin is back with its inventive advertising campaigns as this time they are teaming up with Eiichiro Oda’s One Piece, presenting the popular piracy series in a slice of life form starring Zoro. Nissin posted the new high-quality animated CM on Twitter, depicting the cast of One Piece in a slice of […]
Tags: Food, Marketing, Ramen, Anime, One Piece, Eiichiro Oda, Nissin, CM, Zoro Nissin


Introducing ‘New Controversies in Intermediary Liability Law’ -- an Essay Collection

Tiffany Li What do we talk about when we talk about intermediary liability? Intellectual property laws likely come to mind first – the DMCA, Section 230, and so on. Fresh information ecosystem challenges like content moderation issues and the spread of “fake news” rise to the forefront as well. There are also growing concerns around privacy and cybersecurity issues, as well as the specter of overreaching tech platform governance. Depending on whom you ask, all of the above may fall under ...
Tags: Facebook, Branding, Guest Blogger, Rebecca Crootof, Wikimedia Foundation, Eric Goldman, Anupam Chander, Jack Balkin, Balkinization, Michael Karanicolas, Tiffany Li, Annemarie Bridy, Daphne Keller, Information Society Project, Facebook Supreme Court, Aleksandra Kuczerawy


Brian White, A Lead Spam Fighter Leaves Google

Brian White worked at Google for over 16 years, joining the company before I started this blog back in November 2002. He worked with Matt Cutts I believe almost his whole time while at Google and fought spam side by side with him and the webspam team all those years.
Tags: Google, Seo, Search Engine Industry News, Matt Cutts, Brian White


Bing Explains How To Submit URLs Via API

Remember earlier this year Bing wanted to slow crawling the web and request webmasters to push them content via their URL submission tool. They expanded their rate limits and opened their API for it. Now, Bing posted an easy to understand how to blog post on this topic.
Tags: Seo, Bing, Bing Seo


Google Stopped Indexing The Web?

There may be a serious Google bug or it might just be a interface issue - I am not sure - but if you try to find recent content indexed by Google - Google won't be able to help you out. If you try to search for content in the past hour or so from sites like the New York Times, Wall Street Journal or almost any site, you will be out of luck.
Tags: Google, Seo, Google Search Engine, Google Google, New York Times Wall Street Journal


Google Tests Renaming Posts To Updates

Mike Blumenthal spotted Google renaming the Google Posts section in the local knowledge panel from "Posts" to "Updates."
Tags: Google, Seo, Google Maps, Mike Blumenthal, Google Posts




Brands Must Replace Friction With Empowerment

Friction is the difference between the way things are and the way they should be. It’s the big things that prevent us from being who we want to be. It’s the little things that prevent us from doing what we want to do. Fighting friction provides a system for prioritizing opportunities. It provides a framework for creative development. Digital technology completely disrupted the brand-building model that worked for the last century. Fighting friction is the new way forward. In a world where con...
Tags: Yosemite, Digital, Brands, Patagonia, North America, Branding, El Capitan, Brand Management, Blake Project Can Help, Jeff Rosenblum, Yvon, Jordan Berg


Faith in Filters and the Fate of Safe Harbors

New Controversies in Intermediary Liability Law Annemarie Bridy The challenge of keeping harmful and illegal content off the Internet is as old as the Internet itself. Meeting that challenge, however, has never felt as urgent as it feels now. And technology companies have never felt so pressured to figure out how to do it quickly, at scale. Facebook CEO Mark Zuckerberg recently assured members of Congress that advances in machine learning over the next few years will improve and more fully aut...
Tags: Google, Facebook, Mark Zuckerberg, Spotify, Europe, Congress, Youtube, Eu, United States, Dmca, United, Ugc, Branding, Zuckerberg, Acr, Guest Blogger


Google Algorithm Updates & Data Refreshes Are Different Systems

All of you know there are ranking algorithms, data refreshes and infrastructure changes - those are the big three. There are other things in search, such as feature changes, user interface changes and more. But they are all separate systems and don't all happen the same time.
Tags: Google, Seo, Google Search Engine Optimization


Daily Search Forum Recap: May 21, 2019

Here is a recap of what happened in the search forums today...
Tags: Seo, Search Forum Recap


Daily Search Forum Recap: May 22, 2019

Here is a recap of what happened in the search forums today...
Tags: Seo, Search Forum Recap


GoogleBot May Be Injecting Unwanted Meta Data Into Your Page

Let me first start off with the title may sound more scary than it is, but I tried hard to come up with a short title for this post and I failed (traveling this week and I am tired). In short, with the new evergreen GoogleBot able to do more, some ad networks and other embeds GoogleBot can now render may render meta data, titles, canonicals, etc into your body content.
Tags: Seo, Google Search Engine Optimization


Want Nike's latest Jordans? They're only on Fortnite

Nike Inc.’s newest sneaker release is entirely digital. Nike’s Jordan Brand has partnered with Fortnite, the uber-popular video game made by Epic Games, to unveil two new characters wearing classic Jordan sneakers. They come in a few different colors including red and black, the colors of the NBA’s Chicago Bulls, as well as the Los Angeles Lakers' purple and yellow. It’s just the latest crossover partnership between Fortnite and other pop-culture icons. Last year, Epic Games teamed up with...
Tags: Advertising, Nike, Epic, Nba, National Football League, Chicago Bulls, Los Angeles Lakers, Evercore ISI, Nike Inc, Saad, Jordan Brand, Fortnite, Omar Saad, Nike Fortnite


Nike's latest sneakers? They're only on Fortnite

Nike Inc.’s newest sneaker release is entirely digital. Nike’s Jordan Brand has partnered with Fortnite, the uber-popular video game made by Epic Games, to unveil two new characters wearing Nike shoes. They sport Nike’s classic Air Force 1s, which come in a few different colors including red and black, the colors of the NBA’s Chicago Bulls, as well as the Los Angeles Lakers' purple and yellow. It’s just the latest crossover partnership between Fortnite and other pop-culture icons. Last yea...
Tags: Advertising, Nike, Epic, Nba, National Football League, Chicago Bulls, Air Force, Los Angeles Lakers, Evercore ISI, Nike Inc, Saad, Jordan Brand, Fortnite, Omar Saad, Nike Fortnite


Making Meaningful Connections that Drive Business Success

Behind every great entrepreneur there is usually someone (or several someones) who helped guide them on the path to achieving greatness. Many entrepreneurs credit teachers, mentors and colleagues who left a lasting impression, changing the course of their lives in some meaningful way. That’s been the case for Patrick Campbell as he transitioned from working for the government, to Google to the start-up world and eventually founding his own company. Today, Patrick is the CEO of Profi...
Tags: Google, Podcast, Featured, Navy, Boston, Pr, United States, SaaS, Cto, Andy Grove, Entrepreneurism, Peter, Patrick, Patrick Campbell, Hyman Rickover, The Successlab Podcast


Google’s URL Parameter Tool Does Not Remove URLs From Search Results via @MattGSouthern

Google's John Mueller cleared up a misconception about the URL parameter tool in Search Console, saying it doesn't remove URLs.The post Google’s URL Parameter Tool Does Not Remove URLs From Search Results via @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo, John Mueller


PB Careers: Walmart, Senior Manager II, Structural Packaging

PB Careers: Walmart, Senior Manager II, Structural Packaging US AR BENTONVILLE Home Office MLK Building Position Summary… Drives the execution of multiple business plans and projects by identifying customer and operational needs; developing and communicating business plans and priorities; removing barriers and obstacles that impact performance; providing resources; identifying performance standards; measuring progress and adjusting performance accordingly; developing contingency plans; and demon...
Tags: Featured, Walmart, Branding, BENTONVILLE, 2019


What A Catch: Aldi UK Launches Sustainably Caught Fish

Supermarket Aldi UK is launching ‘What’s the Catch?’, a new fresh fish private brand range developed to support British fisheries in sourcing sustainable alternatives to traditional white fish. The new launches, which will be in store as Specialbuys from Thursday 16th May, will include four, easy-to-cook white fish alternatives including; Whiting, Gurnard, Pouting and Megrim Sole – for just £1.99.  Known as “by-catch”, they are often found while fishing for favorites such as cod, haddock and sol...
Tags: UK, Featured, Global, Aldi, Branding, WHITING, Marine Stewardship Council MSC, Aldi UK, Julie Ashfield, Aldi UK Although Whiting Gurnard Pouting


Global E-book Market 2019 Amazon, Apple, McGraw Hill, Sybex, Beacon Press, Adobe Press, John Wiley & Sons - Industry News Store

Global E-book Market 2019 Amazon, Apple, McGraw Hill, Sybex, Beacon Press, Adobe Press, John Wiley & Sons   Industry News Store The report on the Global E-book Market offers complete data on the E-book market. Components, for example, main players, analysis, size, situation of the ...
Tags: Seo, John Wiley, Amazon Apple McGraw Hill Sybex, Sons Industry News Store


This Game of Thrones fan remade the ending as an 80s John Hughes film

Game of Thrones was an epic ride. For eight seasons, HBO treated viewers to some of the best acting and storytelling on television. It all concluded, with a bang, on Sunday. While we all agree that it was a magical journey to get us to season eight in the first place, it’s here where two camps begin to form: some who believe the finale was a solid conclusion, and others who, well, don’t. The latter camp has even gone so far as to collect nearly 1.5 million signatures in hopes that HBO will resho...
Tags: Startups, Hbo, Social Media, Insider, John Hughes


Philip Morris criticized for using influencers in social media ads

In a letter sent to the top executives at Facebook, Instagram, Twitter and Snap, a group of anti-smoking organizations called on the networks to stop letting influencers promote products like Philip Morris International Inc.’s smokeless IQOS device. “Immediately remove all content that promotes #IQOS or any tobacco product and features an explicit paid disclaimer,” urged the letter, signed by Campaign for Tobacco-Free Kids and more than 120 other organizations from 48 countries. The letter, d...
Tags: Russia, Advertising, Philip Morris, Ftc, Philip Morris International Inc, U S Food and Drug Administration, Altria, Altria Group Inc, Campaign for Tobacco Free Kids, Facebook And Instagram, Philip Morris USA, Facebook Instagram Twitter, Snap Inc, IQOS, Atlanta Tobacco device startup Juul Labs Inc, Campaign for Tobacco Free Kids The company


Workflow Orchestration Market Size, Production, Consumption and Forecast to 2025 | Top Companies – Microsoft, IBM, Cisco, Oracle, VMware, CA Technologies, Bertelsmann SE&Co.KGaA, BMC Software - The Market Research News

Workflow Orchestration Market Size, Production, Consumption and Forecast to 2025 | Top Companies – Microsoft, IBM, Cisco, Oracle, VMware, CA Technologies, Bertelsmann SE&Co.KGaA, BMC Software   The Market Research News Global Workflow Orchestration Market, By Type (Cloud Orchestration, Data Centre Orchestration, Network Management, Business Process Orchestration, ...
Tags: Seo, Microsoft IBM, Market Research News, CA Technologies Bertelsmann SE amp ; Co KGaA, CA Technologies Bertelsmann SE Co KGaA


Amazon Can Continue Selling Facial Analysis Tech to the Government

Amazon shareholders voted down two proposals impacting its facial analysis technology, Rekognition, during the company's annual shareholder meeting in Seattle on Wednesday. They sought to restrict the sale of Rekognition to government agencies, stemming from concerns the company "is enabling a surveillance system readily available to violate rights and target communities of color." The first...
Tags: Amazon, Advertising, Seattle, Amazon Can Continue Selling Facial Analysis Tech


Gen Z’s Favorite Brands Are a Mix of Tech Companies and Some You Wouldn’t Expect

Gen Zers are entering a golden age, with marketers trying to classify them and figure out what they like. In Morning Consult's study of Gen Z's top 25 favorite brands, the tech and media company used four metrics--brand favorability, trust, community impact and net promoter score--to determine its rankings. Tech companies dominate the list, with...
Tags: Advertising, Brand Values


Apple sets June 3 for WWDC keynote to highlight new software

Apple Inc. said its annual Worldwide Developers Conference keynote will happen on June 3, with the iPhone maker planning to unveil new software features aimed at hanging on to its loyal customers in a stagnant smartphone market. The presentation will be held at 10 a.m. local time and will be live streamed on Apple’s website. Thousands of developers will attend. The company plans to reveal updates to its operating systems for the iPhone, iPad, Apple Watch, Apple TV, and Mac. Earlier this mo...
Tags: Apple, Mac, California, Advertising, Siri, FLO, Apple Inc, Voice Memos, Bloomberg News, Apple Watch Apple, Animoji, Apple Books, Siri Shortcuts


The most impressive customer service. Ever.

  We have all experienced horrible customer service. Whether it was being put on hold for an eternity and then being disconnected, or ending up with a tech expert who, based on his responses, was proudly celebrating his second day on the job. This is almost balanced out by the superior customer service we can usually expect from companies such as Apple and Amazon. But I have never seen anything like the customer service described in the document above. I had ordered a bunch of succulents and wa...
Tags: Apple, Amazon, Business, Advertising, Marketing, Sales, Creativity, Ideas, Humor, Weddings, Good Ideas, Cacti, Jay H Heyman, Father of the Bride


MDC Partners Expands C-Suite With Hire of Former Private Equity Veteran as COO

Agency network MDC Partners has continued to solidify its leadership team approximately three months after Mark Penn's Stagwell Group acquired a minority stake and the former WPP executive took over as CEO. Today, Seth Gardner joined the company as its first chief operating officer, effective June 17. This announcement follows the appointments of Frank Lanuto...
Tags: Advertising, WPP, MDC, MDC Partners, Mark Penn, Stagwell Group, Leadership & Talent, Seth Gardner


4 ways to adopt human-centered marketing and get better results

Have you thought about how you can humanize your marketing?This post is going to focus on why you may want to reconsider your current marketing approach and 4 ways you can to practice human-centered marketing. Why we need to be more human-centered?  We have more marketing to sales technology to connect with customers today, but they’re tuning us out.Why? Because marketers and sellers are using technology in a way that is creating barriers to real customer connection.For example, I was talking w...
Tags: Marketing, Customers, B2b, Mark, Mark Schaefer, Mountain View CA, Business Development, KPI, Forrester Consulting, Sales Marketing Alignment, Demand Generation, Customer-centric, Empathetic Marketing, Empathy-based Marketing, Antonio Damasio He, Brent McKinley



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