Marketing


 

Bruce McIntyre on a mindful approach to #caregiving and #parkinsons. #mindfulsocial

This chat with Bruce McIntyre covers a lot of topics, from his personal journey as a caregiver to serving as the Executive Director of the Parkinson Foundation of Oklahoma. He’s been through quite a lot on this journey and has dedicated his life to helping other family caregivers learn how to take care of their loved ones as well as themselves. As a leader, he’s learned lessons along the way to bring more kindness and less judgment to how he works with his team, and how to really talk to people ...
Tags: Seo, Chicago, Oklahoma City, Bruce, Bruce McIntyre, Parkinson Foundation of Oklahoma He, Caregiver Fundamentals Project


Chris, John and just a bit of Ty Pennington

In this Marketing Over Coffee: Learn about Life to the Extreme, Dark Web, Velvet Rope Social, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Chris on the Blue Mic Facebook Pixel Less Effective? Facebook removes inauthentic behavior accounts Darkweb vs. the Velvet Rope 8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user ...
Tags: Google, Amazon, Facebook, Podcast, Marketing, Linkedin, John, Chris, John Doyle, Chris John, Ty Pennington, LinkedIn Marketing Solutions, Darkweb, Marketing Over Coffee Newsletter, Coffee Listeners, Cincinatti Northern Kentucky


Celebs Rock GEORGES CHAKRA COUTURE Dresses at 2019 Cannes amfAR Gala & in Los Angeles!

Georges Chakra Couture and also Georges Chakra (RTW) was all over the globe this week courtesy of   the amfAR Gala at the Cannes Film Festival and film premieres in Los Angeles!       JASMINE TOOKES wears GEORGES CHAKRA COUTURE to the 2019 amfAR Gala at the 72nd Annual Cannes Film Festival!   Image courtesy […]
Tags: Seo


Ads (sadly) not rebooted for ABC’s ‘All in the Family,’ ‘Jeffersons’ nostalgia trip

You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t exist back when the Norman Lear sitcoms first aired. Of the 35 brands that aired commercials in the 90-minute ABC production, only seven would have been in a position to purchase national ad inventory...
Tags: London, Abc, Advertising, Norman Lear, Queens, Cbs, Nielsen, Pharma, Allegra, McDonald, Google Facebook, GEICO, Albuquerque New Mexico, Weezy, Jeffersons, Upper East Side of Manhattan


RSC Anderlecht and Branded by Geronimo Tell a Princely Tale #THEPRINCEISBACK

THE PRINCE IS BACK … this was the headline broadcast by soccer club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone who loves the mauves: legendary soccer player Vincent Kompany would be coming home. A whirlwind decision for Vince the Prince, for Anderlecht, and for Branded by Geronimo, the communication partner that masterminded the viral campaign video.The news has since gone global: after an international career spanning 13 years, Vincent Kom...
Tags: Advertising, Manchester City, Vincent Kompany, Anderlecht, Belgium, Kompany, Antwerp, Vince, Geronimo, RSC Anderlecht, Sports Ads, Gloria J, Mark Coucke, Branded by Geronimo, Geronimo Tell, Vince the Prince


At the Get-There-Before-the-Blogs-Do Café...

... it's not too late. [Author: [email protected] (Ann Althouse)]
Tags: Law, Advertising, Cars, Blogging, Ann Althouse


Top Tips For Leveraging Video To Build A Brand

by Pamela Webber, Chief Operating Officer at 99designs When was the last time you watched a video on your laptop or phone? Chances are it was today, or at least in the past couple of days. That’s because video has become one of the most relevant and popular forms of marketing content thanks to its powerful ability to engage large audiences across a range of demographics effectively. In fact, Cisco has predicted that online video will account for an incredible 80% of all consumer internet traffi...
Tags: Startups, Facebook, Marketing, US, Cisco, HubSpot, Branding, Video Marketing, Business Operations, Professionalisms, Pamela Webber


Neymar Jr. Show off His 'Spirit' in Latest Campaign for Diesel

Diesel Fragrances and Neymar Jr., accompanied by , give us their definition of bravery for the launch of a new fragrance, “Spirit of the Brave”. Spread in North-America, South-America and Europe, the campaign was launched on May 19th.Within just 10 years, football player Neymar Jr. has become a star. Exposed to millions of fans, journalists and opponents, each of his gestures is photographed, shared and scrutinized, every word he utters gets analyzed and tweeted.So what exactly is being brave w...
Tags: Europe, Advertising, US, Fashion industry, Brazil, Diesel, Neymar Jr, North America South America, France Italy, United Kingdom Germany, Mark Zibert, Gloria J


Why Sensitivity Is Behind The Strongest Brands

While the business world moves at its greatest pace, brands must remember that the basic expectations of the people it serves are holding steadfast. And that the customer’s experience with your brand will always be shaped by the driving power of human needs. One of which is sensitivity; the awareness of the needs and emotions of your customers. In a world that values what a brand says much less than what they do, nothing reinforces the human characteristics of a brand (or lack thereof) than i...
Tags: Europe, Customer Experience, Delta, Airlines, United, Branding, Atlanta Hartsfield Jackson International Airport


Three Ways to Jazz Up Your Trade Show Booth

“Did you get the sign?” “What sign?” “The one we ordered a month ago for this trade show!” If this exchange sounds familiar, you might have run a booth at a trade show. You’re one in hundreds and by the time people get to your booth, they’re glassy-eyed and ready to go check out the refreshments. You’ve got to knock their eyeballs out and get them to stop thinking about food and start thinking about your product. That takes a bit of prior effort on your part. Here are some ways you can really at...
Tags: Business, Marketing, Signs, Virtual Reality, Booths, Trade Show Displays


You Suck at Blogging: Here’s How to Fix That

Everyone and their mother have a blog on their website. This is probably why there are 1.7 billion websites on the web right now. 90% of those people don’t know how to write a blog (my estimation). And probably a good number think they do know how to write a blog. The question is, how many of those people are driving traffic with their content? Bad news is, you’re one of those people most likely. And you’re not seeing any traffic because of your blog. You’re probably thinking right now, “bloggin...
Tags: Startups, Business, Marketing, Content Marketing, Blogging, CEOs


Government Requests for Facebook User Data Rose 7% in the Second Half of 2018

Facebook received 110,634 government requests for user data in the second half of 2018, up 7% from 103,815 in the first half of 2018, according to its latest Transparency Report, which was released Thursday. The social network said the uptick in the second half of last year was normal compared with previous reporting periods. The...
Tags: Facebook, Advertising, Social Pro Daily, Facebook User Data Rose


Flaming Lips Frontman Wayne Coyne joins WPP's Deeplocal

The Flaming Lips Frontman Wayne Coyne is diving into advertising, joining Deeplocal, the creative technology studio focused on experiential and product invention that WPP acquired in 2017. His title will be experience director. Coyne plans to be an active member and contributor on select experiential projects, as will The Flaming Lips multi-instrumentalist, composer and songwriter Steven Drozd and the rest of the band. (Coyne is the only one with an official title at this point.) "Anyone w...
Tags: Google, Advertising, Carnegie Mellon University, WPP, Pittsburgh, Wayne Coyne, Oklahoma City, Martin, Wayne, Coyne, Allegheny river, Mountain View Calif, Dogfish Head Craft Brewery, Drozd, Nathan Martin, Steven Drozd


A Room Without Books Is Just Very Sad

Tag your shelf! Hotels, restaurants, shops and yachts stock up on beautiful and lamentably inexpensive treasures.
Tags: News, Social Media, Books and Literature, Hotels and Travel Lodgings, Libraries and Librarians, Instagram Inc


‘Extremely stable genius’: Trump defends his mental fitness - POLITICO.eu

‘Extremely stable genius’: Trump defends his mental fitness   POLITICO.eu 'Kellyanne, what was my temperament yesterday?' president asked White House counselor Kellyanne Conway.
Tags: Seo


Timmermans’ Labor wins Dutch EU election: exit poll - POLITICO.eu

Timmermans’ Labor wins Dutch EU election: exit poll   POLITICO.eu Party of center-left candidate on course for five seats in European Parliament.
Tags: Labor, Seo, Eu, Timmermans


Instagram's IGTV finally gets horizontal video, and advertisers see the potential

When Instagram’s long-form video platform IGTV came out about a year ago, its major differentiator from the competition was its vertical video format. But now, with tough competition in the streaming world, it's moving on from that vertical-only strategy. In a blog post on Thursday, Instagram announced it’s adding the ability to upload horizontal videos. Advertisers believe it’s a step toward monetizing the channel, which has remained ad-free since it launched last June. In April, advertising...
Tags: Instagram, Advertising, Edelman, Activision, Yuki, David Armano, Midnight Oil, Jack Appleby, IGTV, Ashley Yuki, Toni Box, IGTV Appleby of Midnight Oil


Instagram's IGTV finally gets horizontal video, and advertisers see new potential there

When Instagram’s long-form video platform IGTV came out about a year ago, its major differentiator from the competition was its vertical video format. But now, with tough competition in the streaming world, it's moving on from that vertical-only strategy. In a blog post on Thursday, Instagram announced it’s adding the ability to upload horizontal videos. Advertisers believe it’s a step toward monetizing the channel, which has remained ad-free since it launched last June. In April, advertising...
Tags: Instagram, Advertising, Edelman, Activision, Yuki, David Armano, Midnight Oil, Jack Appleby, IGTV, Ashley Yuki, Toni Box, IGTV Appleby of Midnight Oil


Shop Local: How to Improve Your Local Marketing Game

“How much is that doggy in the window?” The little girl asks as she clings to her daddy with sticky hands. You’re grateful for moments like this as a pet store owner. It means you made a sale today. But ask yourself, how did that family find your store? Did they just walk by and say, “we’re going to buy a puppy today?” This might have been the case twenty years ago, but today customers rely more on their phones than on store location. The internet has both improved and hampered local marketing. ...
Tags: Google, Business, Marketing, Other, Bill Gates, Local Seo, Local Marketing


ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolste...
Tags: Advertising, Disney, Fox, Ufc, Espn, Bloomberg Television, Twitter Inc, Amazon com Inc, The Walt Disney Co, Bob Iger, DraftKings Inc, Pitaro, Jimmy Pitaro, Fox Corp, Stars Group Disney


Here Are This Year’s Winners of the Black Pencil, One of Advertising’s Most Coveted Awards

LONDON--Wieden + Kennedy Portland and Droga5 continue to dominate the 2019 awards circuit, today sharing top honors at the D&AD Awards alongside four other marketers. The U.S. agencies each won a Black Pencil, D&AD's highest award--generally considered one of the most difficult advertising accolades to win. Droga5's The Truth Is Worth It campaign for The...
Tags: Advertising, Awards & Recognition, Black Pencil One of Advertising, LONDON Wieden Kennedy Portland


Albertsons Consolidates Private Brands & Redesigns Signature Select

Albertsons Companies’ Signature Select private brand is increasing its presence across stores with the addition of more than 300 new products and updated brand design in 2019. The redesigned products that are being consolidated from existing private brands Signature Kitchens, Signature Home, Refreshe, and Vertex Award winner The Snack Artist private brands. The move adds the products to Signature Select’s 2,400+ products. Albertsons “Signature” private labels include several related sub-brands: ...
Tags: Featured, Bill, Grocery, Branding, Geoff, Albertsons, Albertson's, Geoff White, Albertsons Companies, Albertsons Companies Own Brands, Signature Reserve, Albertsons Consolidates Private Brands, Albertsons Companies ' Signature Select, Signature Select, Bill Luna, Albertsons Private Brand Story


Thursday's A prep boys track results | Sports - Hastings Tribune

Thursday's A prep boys track results | Sports   Hastings Tribune CHARLESTON, Ill. (AP) — Here are Thursday's results in the class A boys state track and field meet at O'Brien Stadium, Eastern Illinois University, Charleston, ...
Tags: Seo, CHARLESTON Ill AP


Google Adds Ability to Order Food Directly From Search Results via @MattGSouthern

Google is rolling out a new ability to Search, Maps, and Assistant that allows users to order from local restaurants.The post Google Adds Ability to Order Food Directly From Search Results via @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Mobile Search, Seo


7 things to watch in Belgium’s elections - POLITICO.eu

7 things to watch in Belgium’s elections   POLITICO.eu Everything is up for grabs in a triple vote that will overhaul the country's politics.
Tags: Seo, Belgium


Here’s why you need to stop paying for digital ad impressions

Digital advertising success looks different for every organization – after all, each campaign should have unique goals and objectives. But while there’s no one version of success, real results never centre around impressions. The term “impressions” simply indicates the number of times a piece of content is displayed . It’s easy to earn thousands upon thousands of impressions – but that doesn’t mean your ads will achieve tangible results! To help you make effective digital advertising d...
Tags: Marketing, Eldred, Robin Eldred Communicatto, Digital Marketing Below


PB CAREERS: Amazon, Senior Product Manager – Private Brands (International)

PB CAREERS: Amazon, Senior Product Manager – Private Brands (International) Job ID: 858667 | Amazon.com Services, Inc. Job details Seattle, Washington Buying, Planning, & Instock Management DESCRIPTION Amazon is creating a Seattle-based team to accelerate the growth of private brands in Amazon’s non-US geographies: Europe, Japan and emerging countries. Our growth requires leaders who operate both strategically and tactically: think big to drive new opportunities, dive deep in data to uncover cu...
Tags: Amazon, Featured, Microsoft, US, Seattle, Branding, Europe Japan, 2019, Amazon com Services Inc, International Private Brands IPB


Waitrose Pours ‘W’ Wines You Have Never Heard Of

Waitrose & Partners is introducing a new range of nine private brand wines celebrating lesser-known grape varieties. The ‘W’ range, which launches in-store and online from June 17th, will introduce an experimental range of wines from different regions and countries including Sardinia, Austria and Chile. A survey by the grocer shows that the most familiar grape varieties in the UK are Chardonnay, Sauvignon Blanc and Cabernet Sauvignon (which I am sure is true for most western countries), as they ...
Tags: Europe, UK, Featured, France, Germany, Global, Spain, Austria, Chile, Italy, Portugal, Waitrose, South America, Sardinia, Branding, James Bone


Lead Analyst, Mac Client Services job with Penguin Random House | 397449 - mediabistro.com

Lead Analyst, Mac Client Services job with Penguin Random House | 397449   mediabistro.com Lead Analyst, Mac Client Services in New York , Experienced (Non-Manager), Operations, Operations & Strategy with Penguin Random House. Apply Today.
Tags: New York, Seo, Penguin Random House, Lead Analyst Mac Client Services


Why is Country Targeting Important for Your Business

by Robert Clough You're being followed. In fact, we all are. With a smartphone in hand, we're being tracked by one organization or another at all times of the day. How else do you think the ads we get on our phones match so precisely to where we are and what we're doing? This process has a name: geo-targeting (sometimes 'country targeting'). And marketers are expected to spend almost $40 billion on such mobile advertisements by 2022. Clearly, knowing who, what and where their potential cu...
Tags: Small Business, Seo, Marketing Strategy, Target, Local Search



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