Marketing


 

Have Your Good-for-You Nutrition in a Cocktail!… Courtesy of Liana Werner-Gray! Recipes Included!

We just had a 3-day weekend and it didn’t quite feel long enough to me. Did it to you? I don’t think so- particularly in light of the terrible weather across the country. Here in LA, we had rain across the LA basin and there was SNOW in the local mountains —in MAY!  Talk about […]
Tags: La, Seo, Courtesy of Liana Werner Gray Recipes Included


Have Your Good-for-You Nutrition in a Cocktail!… Courtesy of Liana Werner-Grey! Recipes Included!

We just had a 3-day weekend and it didn’t quite feel long enough to me. Did it to you? I don’t think so- particularly in light of the terrible weather across the country. Here in LA we had rain across the LA basin and there was SNOW in the local mountains —in MAY!  Talk about […]
Tags: La, Seo, Liana Werner Grey


Catt Sadler Discusses Gender Disparity in Pay + Professional Life with M.M. LaFLeur’s VP, + Elle.com Article!

On Thursday, May 23, activist, producer, and former E! News host Catt Sadler and Jennifer Braunschweiger (VP of Brand for M.M.LaFLeur) teamed up to address a cross section of Hollywood women on their ongoing campaigns to shine a light on gender disparity in pay and professional life.         Following the conversation in […]
Tags: Seo


DOCOMO, AGC and Ericsson Achieve World’s First 5G Communication Using Glass Antenna for 28 GHz

– Thin, compact antenna enables 5G communication under difficult conditions –   TOKYO, May 29, 2019 – (JCN Newswire) – NTT DOCOMO, INC., AGC Inc. and Ericsson have achieved what is believed to be the world’s first 5G mobile telecommunications Read more… The post DOCOMO, AGC and Ericsson Achieve World’s First 5G Communication Using Glass Antenna for 28 GHz appeared first on Guest Post, Telecom Media & Technology News, Trends, PR | TechRecur.com.
Tags: Technology, Seo, Telecom, Tokyo, Ericsson, MIMO, 5g, Telecom News Updates, Networks, 4G LTE, Digital Services, Managed Services, LTE 4G, Telecom Services updates, Guest Post Telecom Media Technology News, 5G communication


How to take your customer value to a massive new level

As you know, Forrester is the market leader in customer experience (CX) analysis and guidance. Via our latest CIO-oriented report we show you how the very strongest CX leaders dare to disrupt with Technology-Driven Innovations. Most firms do not empower their CIOs to be their digital transformation leaders, let alone have them drive their innovation […]
Tags: Marketing, Emerging Technology, Innovation, Forrester, Age Of The Customer, Design Thinking, Tech-Driven Innovation


Daily Search Forum Recap: May 28, 2019

Here is a recap of what happened in the search forums today...
Tags: Seo, Search Forum Recap


Unique Selling Proposition Vs. Brand Promise

Once, every brand had a unique selling proposition. The USP was the brand’s supposed competitive advantage. A beautiful notion from an idyllic time. Though most products do have differences from their rivals, they aren’t all differences that are relevant or important to their target consumers. Instead, the USP became yet another repository for jargon or marketing fluff. Look at all the deodorant on the shelf at your pharmacy. There is no meaningful difference that couldn’t be copied if a riva...
Tags: Michelin, Branding, USP, Barden, Brand Promise, Phil Barden, Adam Pierno Excerpted


Summer’s Here, Get Ready To Ring “The Bell”

Tacos are comfort food. Now, one of the largest sellers of tacos in America is taking comfort to the next level. The Bell: A Taco Bell Hotel and Resort is opening for a limited time in Palm Springs this August. The Bell will be an immersive experience designed to celebrate and pamper the world’s biggest […] The post Summer’s Here, Get Ready To Ring “The Bell” appeared first on Adpulp.
Tags: Advertising, America, Social Media, Customer Experience, Pr, Bell, Palm Springs, Food And Beverage, Brand Activation, Brand Evangelism, Lifestyle Marketing, Experiential, Taco Bell Hotel


Subdirectories vs. Subdomains for 2019 and Beyond

The one topic I’ve seen Google and SEOs disagree on the most is where the best place to host content is. SEOs say subdomains aren’t optimal, and Google says it doesn’t matter because they can read and understand your content wherever it is. Google even put out a video to try to clarify the matter, but no one was satisfied with their answer. So what’s the disconnect? While it’s true Google has no problem understanding content on subdomains, SEOs say that content doesn’t perform as well in Google’...
Tags: Google, Seo, Blogging, Cms, Rand Fishkin, Drupal Shopify


Brookshire Dishes Up Two New Goldenbrook Ice Cream Flavors

Brookshire Grocery Co. has announced the release of two new private brand Goldenbrook Ice Cream flavors – Tres Leches and Dutch Chocolate Almond. Both flavors are now available at all Brookshire’s, Super 1 Foods, Spring Market and FRESH by Brookshire’s stores. Trent Brookshire, Chief Operating Officer for Brookshire Grocery Co. The Tres Leches variety is a sweet-milk ice cream loaded with Tres Leches cake pieces and smooth caramel ribbons. The seasonal flavor will be available for purchase b...
Tags: Featured, Grocery, Branding, Tres Leches, Brookshire, Brookshire Grocery Co, Goldenbrook Ice Cream, Trent Brookshire, Goldenbrook, Dutch Chocolate Almond


Lessons From a Publix Brand Innovator

He was an early Private Brand disruptor who proactively led Publix Super Markets into an era of innovative brand design. Later, he spearheaded successful refreshes of Publix’s iconic logo, and helped drive differentiation for in-store design. However, Tim Cox, Publix’s Director of Creative Services, gives much of the credit to his team – rather than himself – for success in enhancing the Publix brand. “It’s a lesson that has served me very well over the years,” he said during a keynote session a...
Tags: Europe, Featured, US, Grocery, Durham, Branding, Publix, Cox, Lisbon Portugal, Charlotte NC, Tallahassee Florida, Publix Super Markets, Christopher Durham, Creative Services, Publix Brand Innovator, Tim Cox Publix


PwC’s Jon Finkelstein on How His Existential Crisis Helped Him Overcome Agency Monotony

A little over two years ago, Jon Finkelstein had a moment of existential crisis he thinks is common among longtime creatives in the agency world. A quarter-century of working in creative shops big and small had left him disenchanted with the ephemerality of his work. "Even though I love it, I kind of describe it...
Tags: General, Advertising, Magazine, Jon Finkelstein, Leadership & Talent


How Tim Hortons Became Synonymous With Canada

About a decade ago, Tim Hortons put up a page on its website that let customers share stories about what the restaurant meant to them personally. Just in case that concept sounds a little strange--people expressing their affection for a doughnut chain--well, then, you don't know Tim Hortons, and you're certainly not Canadian. For 55...
Tags: Advertising, Canada, Magazine, Perspective, Tim Hortons


Adweek Honors the Brand Stars of Detroit

Adweek's Brand Stars of Detroit, which took place on May 16 at the Shinola Hotel, celebrates the best of the city's movers and shakers who are emulating the city's growth, evolution and commitment to progress. Check out the best shots from the day, as well as Adweek's upcoming events, if you want in on the...
Tags: Advertising, Magazine, Detroit, Adweek, Shinola Hotel, Detroit Brand Stars, Adweek Honors the Brand Stars


Will personalization ever truly fly?

We’ve been talking about how advances in digital media and data will result in every person on the web seeing a deeply personalized ad for every occasion since the days of AOL dial-up. Why, then, do most of our digital ad experiences still feel like a "groundhog day" of what we searched and bought in the previous week? (If you don't agree, just take a spin around the web and let me know how customized and rewarding your ad experience feels.)  Given the immense amount of personal data at our f...
Tags: Europe, California, Advertising, Eu, Aol, Mta, Pacific Northwest, Google Facebook, General Data Protection Regulation GDPR


WPP AUNZ Names New Chief Executive - Daily Research News Online - Daily Research News Online

WPP AUNZ Names New Chief Executive - Daily Research News Online   Daily Research News Online In Australia, market research and media buying group WPP AUNZ has appointed former BMW Group exec Jens Monsees as Chief Executive Officer and ...
Tags: Australia, Seo, WPP, BMW Group, Jens Monsees, WPP AUNZ


LinkedIn Buys Drawbridge as It Looks to Ramp Up Its Marketing Solutions Offering

LinkedIn will purchase Drawbridge for an undisclosed fee. While financial details of the intended deal were not publicly disclosed, but Tomer Cohen, vp of product at LinkedIn who announced the planned deal earlier today via a blog post, boasted that his division of the company is experiencing a growth at a rate of 46% year-over-year....
Tags: Advertising, Linkedin, Programmatic, Tomer Cohen


Marketing a multi-pronged business

Prongs and how to use them As entrepreneurs, many of us have multi-pronged businesses. Some of us work both as agencies and as freelancers. Some of us have lots of slashes in our job titles (“translator-slash-copywriter-slash-editor-slash-language teacher”). I know a freelancer who does dog massage and translation (no kidding). Many of us work in disparate specializations. The hitch is whether we need a multi-pronged marketing approach as well, or whether just one will work. In an age when many...
Tags: Google, Marketing, Linguistics


Walmart's next chief technology officer is a veteran of Google and Amazon

Walmart Inc. hired an executive who has held senior roles at Google, Microsoft Corp. and Amazon.com Inc. as its new technology chief, while expanding and elevating the role. Suresh Kumar will join Walmart July 8 as the retailer’s chief technology officer and chief development officer, reporting to Chief Executive Officer Doug McMillon. He will be based out of the company’s Sunnyvale, California, office. Kumar, 54, fills a void left by the March departure of Jeremy King, Walmart’s longtime ...
Tags: Google, Amazon, Microsoft, Advertising, Walmart, Sam, Cto, Sunnyvale California, Amazon com Inc, Kumar, Clay Johnson, Doug McMillon, Club Walmart, Walmart Inc, Suresh Kumar, Google Microsoft Corp


Johnson & Johnson used a 'brainwashing campaign' to market opioids, Oklahoma says

Johnson & Johnson’s greed for more sales of its addictive opioid painkillers helped create a deadly epidemic in Oklahoma that claimed thousands of lives, and the company should pay billions of dollars as compensation, the state’s top law enforcement officer told a judge. J&J and its Janssen unit used a “deceitful, multibillion-dollar brainwashing campaign’’ to dupe doctors into prescribing the powerful medications for unapproved ailments, causing a wave of fatal overdoses and addiction woes, ...
Tags: Advertising, John Adams, Oklahoma, Johnson, Hunter, Johnson Johnson, Teva Pharmaceutical Industries Ltd, CLEVELAND Ohio, J J, Purdue, Teva, Janssen, Whitten, Mike Hunter, Purdue Pharma LP, Thad Balkman


Robert Bernstein, top publishing executive, dead at 96 - Fairfield Citizen

Robert Bernstein, top publishing executive, dead at 96   Fairfield Citizen NEW YORK (AP) — Robert L. Bernstein, a publishing executive and human rights activist who presided over a generation of dynamic growth at Random House ...
Tags: Seo


Robert Bernstein, top publishing executive, dead at 96 - Greenwich Time

Robert Bernstein, top publishing executive, dead at 96   Greenwich Time NEW YORK (AP) — Robert L. Bernstein, a publishing executive and human rights activist who presided over a generation of dynamic growth at Random House ...
Tags: Seo, Ap, Greenwich Time, Robert Bernstein, Robert L Bernstein, Greenwich Time NEW YORK


Robert Bernstein, top publishing executive, dead at 96 - Torrington Register Citizen

Robert Bernstein, top publishing executive, dead at 96   Torrington Register Citizen NEW YORK (AP) — Robert L. Bernstein, a publishing executive and human rights activist who presided over a generation of dynamic growth at Random House ...
Tags: Seo, Ap, Robert Bernstein, Robert L Bernstein, Torrington Register Citizen, Torrington Register Citizen NEW YORK


Global Online Magazine Market 2019 Industry CAGR Structure Reflects By 2028 - tcbresistencias.com

Global Online Magazine Market 2019 Industry CAGR Structure Reflects By 2028   tcbresistencias.com Global Online Magazine market quality report provides you the significant market values improvising the market factors with in-depth analysis of the report.
Tags: Seo, Global Online Magazine


The Realities of Rural 5G Deployment in the US

Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me. I am glad this deal will now […]
Tags: Network Security, Mobile, Networking, Wi-fi, Marketing, US, Customer Experience, It, Emerging Technology, Information Technology, Population, Wireless, Mobility, Connectivity, Communications, 5g


Google Noogler Notebooks


Tags: Seo, Search Engine Photo Of The Day


Father teaches trans son to shave in moving ad for Gillette

Gliding like a dual-blade razor through sensitive areas, Gillette introduces its second social media ad to take on social topics, this time with a father sweetly guiding his trans son during a first shave. Sitting on the couch with his dad beside him, real trans activist Samson Brown of Toronto, Ontario, says, “I always knew I was different, I didn’t know there was a term for the type of person that I was. I went into my transition just wanting to be happy. I’m glad that I’m at the point where ...
Tags: Facebook, Life, Boston, Advertising, US, Lifestyle, Transgender, Espn, Gillette, Ad Friendly, Queerty, Toronto Ontario, Samson, Comcast Corp, Facebook With, Michael Wilke


On IGTV Supporting Landscape Videos

When IGTV launched we had a debate on this ChurchMag Podcast (#cmagcast) on how churches should approach it. I advocated they immediately jump on it because of its connection to Instagram. My thinking was with an existing user base it was a no-brainer. Jeremy suggested a more calculated approach especially with limited team resources and capacity. One of the things I loved about IGTV then was that it was vertical / portrait only videos. Now that’s changed. (Side note: Our conversation was abo...
Tags: Facebook, Instagram, Social Media, Seo, Web, Jeremy, IGTV, YouTube IGTV


Amazon eyeing Manhattan expansion: report

CRAIN'S NEW YORK BUSINESS: As New York CIty picks up the pieces from Amazon's scuttled deal in Long Island City, Queens, the retail giant is reportedly looking to expand its footprint in Manhattan. The New York Post reports that Amazon is looking to lease "at least 100,000 square feet or much more" at either One Manhattan West or Two Manhattan West on the West Side. The two buildings, a block west of Penn Station, are owned by Brookfield Properties. One Manhattan West is scheduled to open ...
Tags: Amazon, Post, New York Post, New York, New York City, Advertising, Manhattan, Brookfield, Penn Station, West Side, Crain, Long Island City, Long Island City Queens, Manhattan West, Long Island City Amazon, Two Manhattan West


Keep Your Contact List Clean with a Reengagement Email Campaign

The cost to acquire a new customer has gone up by nearly 50% in the past five years and shows no signs of slowing down, making it more important (and... The post Keep Your Contact List Clean with a Reengagement Email Campaign appeared first on Bronto Blog.
Tags: Sem, Email Marketing, Re-engagement



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