Marketing


 

Join Three Day Rule for the 5th Annual “White Party! (Wear White!) Hotel Figueroa, June 9 , 2-7 PM!

Welcome to Summer! Three Day Rule is hosting the biggest white party of the year. The last four years, their White Party drew over 500 guests, lots of dancing, a conga line around the pool, and plenty of cocktails. Check out the photo album.     Three Day Rule is hosting our 5th Annual White Party on Sunday, June 9th at the […]
Tags: Seo, White Party, Annual White Party


2019 Logo Design Trends & Inspiration

Earlier this year, I posted an article on the latest logo design & branding trends and now 6 months on, the official 2019 logo trends report has just been released by Bill Gardner of LogoLounge. This report has been put together by carefully analyzing over 300k logos from the past 17 years, handpicking those that contribute to emerging trends for the year. The findings & insights are found below. » Watch Report on LinkedIn Learning via Free Month Trial or $29.99 for a one off purchase 2019 Logo...
Tags: Design, Branding, Logo Design, Logo Lounge, Logo Design Trends


529 College Savings Plans: All 50 States Tax Benefit Comparison (Updated 2019)

Updated for 2019. When choosing a 529 college savings plan, you can open a 529 plan from any state. However, each state can vary widely in what they offer in terms of tax deductions and/or matching grants. You may have to weigh your in-state benefits against the superior investment options from an out-of-state plan. Morningstar has just published their 529 College-Savings Plan Landscape report for 2019, which included a state-by-state summary of the tax benefits: Based on a previous M* art...
Tags: Marketing, Morningstar, College & Education


Daily Search Forum Recap: May 29, 2019

Here is a recap of what happened in the search forums today...
Tags: Seo, Search Forum Recap


Early Signs Of A Google Search Ranking Algorithm Update

I am seeing very early signs of a Google search ranking update that started last night and has been fluctuating in and out this morning into the various Google data centers. The automated tracking tools aren't really showing much yet but the WebmasterWorld forums has some early chatter from the SEO community.
Tags: Google, Seo, Google Search Algorithm Updates


Twitter Lets Users Host Live Videos With Up to Three Guests via @MattGSouthern

Twitter is upgrading its live streaming capabilities by letting up to four users broadcast simultaneously.The post Twitter Lets Users Host Live Videos With Up to Three Guests via @MattGSouthern appeared first on Search Engine Journal.
Tags: Twitter, News, Seo


Brands Need Brave Innovation To Win

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Peter, a Senior Marketing Executive in New York, New York who has this question about how organizations can become better innovators to combat competitive threats. “I am a long time reader of Branding Strategy Insider and have found your articles on brand innovation particularly helpful. I’m hop...
Tags: Branding, Peter, New York New York, NPD, Blake Project, Branding: Just Ask


Instagram is Testing an “Order” Sticker for Stories via @MattGSouthern

Instagram has been spotted testing "order" stickers in stories, which may indicate it's working on new ways to complete transactions.The post Instagram is Testing an “Order” Sticker for Stories via @MattGSouthern appeared first on Search Engine Journal.
Tags: News, Instagram, Seo


Britons increasingly fearful of internet risks, Ofcom research shows

Support for regulation grows as 78% express concern over harmful experiencesBritish people are increasingly fearful of the risks posed by the internet, prompting greater support for more regulation following recent headlines about the theft of personal data and abusive online behaviour.Research by the media regulator Ofcom found 78% of Britons expressed unprompted concerns about potentially harmful online experiences, a substantial rise from the previous year. Continue reading...
Tags: Google, Facebook, Instagram, Internet, Social Media, Whatsapp, Digital Media, Ofcom, Internet Safety


Seventh Generation will move to Opinionated from 72andSunny

Unilever’s Seventh Generation will shift its creative account to independent Opinionated, Portland, Oregon, next year as incumbent 72andSunny continues through year end on a project basis, a spokeswoman for the brand said. Seventh Generation, which spent $18 million in measured media last year according to Kantar, brought on 72andSunny in late 2015 following a review just before the company was sold to Unilever. The agency subsequently picked up global work on one of the packaged-goods giant’...
Tags: Advertising, Unilever, Paypal, General Mills, Activision, Rudolph, Procter Gamble Co, Coors Light, Wieden Kennedy, Mark Fitzloff, Fitzloff, Coors Banquet, Opinionated Portland Oregon, Adidas Allbirds Google, Coca Cola Seventh Generation, Mya Rudolph Unilever


Gucci celebrates abortion in its latest collection

adnews Fashion As abortion debates pop up around the The United States, and the world, Gucci weighs in for profit. Read... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Advertising, United States, Gucci


Carat Promotes Michael Epstein to Global CEO

Dentsu Aegis Network promoted Adweek media executive of the year Michael Epstein to the role of global CEO, effective June 1. The promotion comes after more than two years as U.S. CEO, during which time Carat won new business with United Airlines, Intel and P&G. "We've been on an incredible journey with Carat in the...
Tags: Advertising, Carat, Adweek, Dentsu Aegis Network, Leadership & Talent, Michael Epstein, United Airlines Intel


Thrive Market Launches Paper Products

Online healthy food and natural membership retailer Thrive Market has introduced a new range of private brand paper products with the stated goal of having a big impact. “People read the labels before buying food, but when it comes to toilet paper and paper towels, they tend to think less about the consequences of their purchases,” says Lecia Rand, Thrive Market Product Innovator. “Which is why it is vital for us to educate consumers on the difference, and to offer sustainable alternatives.” Acc...
Tags: Featured, China, United States, Grocery, Forest Stewardship Council, Thrive Market, Branding, Lecia Rand


Target Private Brands Push Strong Q1 Results

Last week Target announced its first quarter 2019 performance, including first quarter comparable sales growth of 4.8% driven by a 4.3% increase in comparable traffic. “Target had an outstanding first quarter, as our team delivered a great experience for our guests and drove strong growth in traffic, comparable sales, operating income and earnings per share,” said Brian Cornell, Chairman and CEO of Target Corporation. “Over the last two years we have made important investments to build a durable...
Tags: Featured, California, Brian, Target, Branding, Goodfellow, Target Corporation, Wally, Welly, Tritton, Mark Tritton, Goodfellow Co, Brian Cornell Chairman, Sun Squad


Ad Age and Adlatina salute Women to Watch in Buenos Aires, Argentina

The fifth annual Women to Watch Argentina lunch event took place this week at the Four Seasons, Buenos Aires, celebrating 16 outstanding marketing, advertising and communications professionals. Organized jointly by Ad Age and Adlatina, the host was once again the journalist Cristina Pérez, who emphasized that “Women to Watch is a distinction that never goes off and continues to mark us throughout these five years.” Adlatina Executive Director Belén Martínez Cima highlighted the successful ...
Tags: Mexico, Advertising, Argentina, American Express, Four Seasons, Buenos Aires, Viacom, Buenos Aires Argentina, Eduardo Galeano, Adlatina, Cristina Pérez, Belén Martínez Cima, Jorge Raúl Martínez Moschini, Evelin Thesing, Gabriel Oliveri


Stop Filling Out Questionnaires for 'Personalized' Products

There are few things more satisfying than telling a story about yourself, and hearing it told back to you with validation and approval. That’s why horoscopes and Hogwarts house quizzes are so popular. And it’s often all that’s going on when you buy into a company’s pitch for “personalized” health or beauty products. Read more...
Tags: Health, Marketing, Beauty, Lifehacks, Protein, Hogwarts, Shampoo


Digital Marketing Tools All Experts Should Use in 2019

The use of technological digital marketing tools is common and we would say essential. Otherwise, it would not be a form of digital promotion. Continue Reading
Tags: Seo, Web Marketing, Digital Marketing Tools, Digital Marketing Tools 2019, Digital Marketing Tools For Experts


The NRA's ad agency just ended its 38-year relationship with the gun group

The National Rifle Association’s longtime advertising and public relations firm ended its relationship with the group amid a legal battle that has cast a harsh light on spending and governance at the gun-rights lobby. The firm, Ackerman McQueen Inc., said Wednesday that it would cease working with the NRA after 38 years because “the NRA’s chaos led us to lose faith” in the group. The breakup comes after the NRA sued Ackerman McQueen in April, claiming it refused to provide details of its e...
Tags: Advertising, North, Oklahoma City, Nra, National Rifle Association, Wayne Lapierre, Alexandria Virginia, Oliver North, Ackerman, Nratv, Ackerman McQueen, William A Brewer, Andrew Arulanandam, Ackerman McQueen Inc, Wayne LaPierre North


How to delete a YouTube video in less than a minute

Posting a YouTube video isn't a mistake that has to last forever. Actually, deleting videos is an easy process. You can use either the mobile app or the website to get the job done. Here's how to delete a YouTube video in less than a minute. The post How to delete a YouTube video in less than a minute appeared first on Digital Trends.
Tags: Mobile, Youtube, Trends, Social Media, How-to, Computing


Diageo shifts Ketel One to Fig after review

Diageo has named Fig as the new global agency of record for Ketel One Vodka following a competitive review. The Diageo-owned premium vodka brand had previously been handled by Barton F. Graf in the U.S. Fig, the five-year-old New York-based agency formerly known as Figliulo & Partners, will create a new campaign set to debut this fall that will include TV, social, digital and events. It will include U.S. marketing. “The Nolet family make a vodka that’s the gold standard for taste and quali...
Tags: New York, Advertising, Diageo, North America, Barton, Figliulo Partners, Nolet, Diageo North America, Barton F Graf, Shanken News Daily, Ketel One Vodka, Scott Vitrone, Deirdre Mahlan, Ketel, Grey Barton


Ackerman McQueen Moves to Terminate 38-Year Contract With the NRA

An escalating legal fight between the National Rifle Association and Ackerman McQueen, its longtime partner in advertising, production and public relations, boiled over this week as the agency moved to terminate its contract with the gun rights group after nearly 40 years. The Wall Street Journal first reported the news this afternoon. This latest development...
Tags: Advertising, Accounts, Wall Street Journal, Nra, National Rifle Association, Ackerman McQueen


Robert Bernstein, publisher and champion of dissidents around the world, dies at 96 - Los Angeles Times

Robert Bernstein, publisher and champion of dissidents around the world, dies at 96   Los Angeles Times He presided over a generation of dynamic growth at Random House and advocated for dissidents around the world.
Tags: Seo, Random House, Los Angeles Times, Robert Bernstein


2019 and the State of Keyword Research

It’s been seven years and counting since Google’s first biggest update. And SEOs have been battling ever since on how to best please the Google engine. And you might keep hearing conflicting information on whether keywords are relevant or not. I’ve touched on that subject before and the answer is “mostly yes.” So, we’re not going to talk about that today. What we are going to talk about is how to research keywords effectively in 2019. Let’s get digging. 1. Search Volume Isn’t All That With the a...
Tags: Google, Business, Marketing, Seo, Traffic, Keyword Research, Search Volume, State of Keyword Research


Fundraising 101: How to trigger FOMO among VCs

Let’s go beyond the high-level fundraising advice that fills VC blogs. If you have a compelling business and have educated yourself on crafting a pitch deck and getting warm intros to VCs, there are still specific questions about the strategy to follow for your fundraise. How can you make your round “hot” and trigger a fear of missing out (FOMO) among investors? How can you fundraise faster to reduce the distraction it has on running your business? “You’re trying to make a market for yo...
Tags: Travel, Fundings & Exits, Startups, TC, Y Combinator, Accelerator, Funding, Social Media, Fundraising, Venture Capital, Talent, Sequoia Capital, Twitch, Growth, Benchmark, Peter Pham


Worry About Facebook. Rip Your Hair Out in Screaming Terror About Fox News.

Novel forms of digital misinformation still pale in comparison with Fox News’ full-time hall of mirrors.
Tags: Television, News, Social Media, United States, Warren, Fox News, Fox News Channel, Nancy, Murdoch, Trump, Elizabeth, Pelosi, Facebook Inc, Rupert, Fox Broadcasting Co, Donald J


A.I. cameras of the future could help prevent fake photos — at a cost

Artificial intelligence can only spot fake photos less than half the time, but adding A.I. into the camera could raise that accuracy to 90%. Researchers recently developed a way to add fake-spotting tools to a camera. The post A.I. cameras of the future could help prevent fake photos — at a cost appeared first on Digital Trends.
Tags: Photography, News, Trends, Social Media


NSF Panels

The government shut down in January led to delays at the National Science Foundation and only recently announcing decisions on grants submitted last fall. For those who successfully received awards, congratulations! For those who didn't, don't take it personally, buckle up and try again. For those who don't know how the process works, for each grant program, the program directors organize one or more panels which typically meets in person at NSF headquarters in Alexandria, Virginia. A typical pa...
Tags: Seo, National Science Foundation, Alexandria Virginia, NSF, Lance Fortnow


When You Might Need A Marketing Consultant

The most popular method for determining a marketing budget is percentage of sales. And if you’re just starting a business, you could end up spending up to 50% of your sales income on marketing. Even if you’re spending the average of 10%, you’re going to spend a bit. Why couldn’t you just do it all yourself and save money? Sometimes you can. But plenty of times, it’s wiser to just outsource your marketing. Here’s when you should do that. 1. When You Can’t Figure Out Your Strategy Marketing is mor...
Tags: Business, Marketing, Online Marketing, Marketing Consultant, Funnel


Modified Ford F-150s Perform Better On the Road and At the Camp Spot

AmericanTrucks is a premium sponsor of Adpulp.com. Do you drive a modern truck with drive by wire technology? If you do, you may notice a slight lag in response when using the accelerator. To offer an explanation on this phenomenon, AmericanTrucks’ Justin Dugan created the following video using robots and science to explain throttle enhancement […] The post Modified Ford F-150s Perform Better On the Road and At the Camp Spot appeared first on Adpulp.
Tags: Advertising, Sponsored Content, Brand Evangelism, Lifestyle Marketing, Branded Utility, Camp Spot, Justin Dugan



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