SEO Writing Tips for Beginners

Simple guidelines to help optimize your copywriting We wrote this guide for a client who wanted guidance in writing optimized content. We distilled our years of SEO experience and knowledge to create a brief set of guidelines, making it easy for anyone to optimize their website content. And now we’re sharing it with you to […] The post SEO Writing Tips for Beginners appeared first on Pilot.
Tags: Seo, Copywriting, Seo Tips, Seo Basics

On Becoming People-Centric

This is a modified version of a post I originally wrote for CallidusCloud. It appeared on their blog on June 14, 2018. If you want to move beyond cosmetic changes and lip service to real changes in both the employee experience and the customer experience, the first thing you have to look at is your company’s culture. Tags:  Annette Franz (Gleneicki) core value culture customer experience employee experience
Tags: Marketing, Annette Franz Gleneicki, Becoming People Centric

CX Journey™ Musings: On Means and Outcomes...

Do you know the difference between means and outcomes? Between the journey and the destination? I know. I know. Those are silly questions to ask. Of course everyone knows the difference between means and outcomes. Of course everyone knows the difference between the means to an end and the end. Or do they? As I was driving to an appointment the other day, I saw a sticker on the back of a construction truck that read, in big red letters: Safety is the goal. So, let me throw out some definiti...
Tags: Marketing, Annette Franz Gleneicki

Has Your #CX Transformation Stalled?

I originally wrote today's post for Forbes. It appeared on the Forbes site on October 18, 2018. I've made some slight modifications since then, as it turned into a two-part series. Tags:  Annette Franz (Gleneicki) customer experience transformation
Tags: Marketing, Annette Franz Gleneicki

10 things you can do with QR Codes in higher education

Almost 10 years ago, I wrote a post about what you could do with a QR code. They are decently awesome things that died on the vine for two reasons. The first was an infrastructure problem. People had to download QR Code Readers — which often cost money, but certainly cost time and effort. That’s […]
Tags: Seo, Interactive

How to Measure the Success of Your Marketing Emails

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Tags: Seo, Lead Nurture

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