Marketing


 

My essential list of 120 inspiring, educational, and human-operated #MRX Twitter accounts

I’m pretty good about curating my Twitter account to be relevant to me and current. When accounts go dormant, the author switches their career, or there’s too much promotion, I unfollow (or mute) those accounts. Given that, the people I follow are at least somewhat active tweeters within the marketing research, polling, data, statistics, visualization, […]
Tags: Twitter, Branding, Marketing Research, Mrx


My History Of Enterprise Transformation And XM

I’m frequently asked to share my views about the evolution of experience management (XM), so I’ve spoken (and written) about topics such as CX establishing the foundation for XM. For some recent speeches I’ve combined my personal introduction with a broader overview of the evolution of enterprise transformation. After several requests, I’ve captured the content in this short (5 minute) video. It’s a recount of my professional experience and observations from decades of working with many large en...
Tags: Customer Experience, Branding, XM


A Leader’s Guide to Creating an Enduring Brand

Guest post by Lindsay Pedersen: Show me a valuable business, and I’ll show you a leader who has had to make hard choices. They’ve had to look at 100 good ideas and take 99 of them off the table in favor of the excellent one. That means they’ve also become proficient in prioritizing. Ruthless prioritization serves you—the CEO, the general manager, the team owner, the person on the hook for the P&L of your business. It buoys you from paralyzing overwhelm to empowerment. ...
Tags: Leadership, Seattle, Branding, Lindsay, North Star, Dan McCarthy, Lindsay Pedersen, Starbucks Clorox Zulily T Mobile



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