Marketing


 

NFL Legends Minimized By Bad Commercials In Retirement

“I know you’re not ready for a walk-in tub,” says legendary Pittsburgh Steelers quarterback, Terry Bradshaw. How far the mighty have slipped in the tub. John Elway, the legendary Denver Bronco, isn’t doing much better in his choice of paid endorsements. When he’s in his own house of cars, things are better but by degrees. […] The post NFL Legends Minimized By Bad Commercials In Retirement appeared first on Adpulp.
Tags: Advertising, NFL, Pittsburgh Steelers, John Elway, Terry Bradshaw, Celebrity Endorsement, Denver Bronco, Crap on a Stick


Why Hotels Need to Considering Blue Ocean Leadership to Identify and Solve the New Talent Crisis

Leadership today is challenging for any hotel brand. Though it is not like any hotel leaders intentionally don’t identify and solve challenges related to talent and skills. The post Why Hotels Need to Considering Blue Ocean Leadership to Identify and Solve the New Talent Crisis appeared first on Are Morch, Hotel Marketing Coach.
Tags: Seo, Considering Blue Ocean Leadership


Undertone Announces the Launch of its Synchromatic Marketplace, Bringing the Creativity and Performance of its Full Suite of High Impact Digital Ad Formats – and Unmatched Supply Footprint – Programmatic

Award-winning creative units which provide superior performance, engagement and viewability – allowing brands to create synchronized user experiences – now available in buyers’ demand side platforms of choice TEL AVIV, Israel & NEW YORK — Perion Network Ltd. (NASDAQ:PERI) announced that Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, […] The post Undertone Announces the Launch of its Synchromatic Marketplace, Bringing the Creativity a...
Tags: Advertising, Press Releases, Undertone, Media Buying, Peri, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Ad Products, Programmatic Buying, Perion Network, TEL AVIV Israel NEW YORK Perion Network Ltd, Synchromatic Marketplace, Synchronized Digital Branding


Three Ways Programmatic Media Powers Your Recruitment Marketing Strategy

  Some things can be left to chance. Your recruitment marketing strategy isn’t one of them. It’s important to have a plan — specifically an agile, strategic, omnichannel talent marketing plan, leveraging programmatic media — that streamlines and simplifies your efforts while effectively allocating your budget to high-performing tactics. At its core, strategic media planning […]
Tags: Featured, News, Marketing, Recruiting, HR, Hiring, Branding, Blog Posts, Recruitment Marketing


Stormlikes Contact Us – Buy Instagram Likes or Followers

When you are taking a step in a practical field. You should do some other struggle to get popularity for your business. Whenever you are staring at the market, you want to aid it in the entire world. For that purpose, you will advertise your business in eye-catching views. Another hand, the most responsible or… Read More » Stormlikes Contact Us – Buy Instagram Likes or Followers The post Stormlikes Contact Us – Buy Instagram Likes or Followers appeared first on Gadget Advisor.
Tags: Technology, Social Media, Stormlikes


WPP and InMobi Group Enter Into a Multi-year Strategic Partnership to Co-Build Unique Benefits for Marketers

Partnership to help marketers enhance brand experiences for consumers BANGALORE & MUMBAI, India — WPP (NYSE:WPP) and InMobi Group have entered into a long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian […] The post WPP and InMobi Group Enter Into a Multi-year Strategic Partnership to Co-Build Unique Benefits for Marketers app...
Tags: Advertising, Press Releases, Kantar, Mobile Advertising, WPP, Online Media, Groupm, Ad & Media Strategies, Ad Groups & Agencies, Inmobi Group, BANGALORE MUMBAI India WPP NYSE


Lucas Camargo's 'Resist' Campaign for 2019 Brazilian Creative Club Festival

With illustrations by Brazilian artist Lucas Camargo, the new campaign created by FCB Brasil promoted the 2019 Creative Club Festival and introduces this year's topic: "Resist"."Resist" stresses the importance of avoiding comfortable solutions during the creative process. Deadline pressures and everyday frustrations can lead us to do more of the same, to revisit old references and even do something that has been done before. It's essential to resist these easy and tempting situations, which can ...
Tags: Featured, Instagram, Advertising, Art and design, Lucas, Sao Paulo, Fcb, FCB Brasil, Gabrieli, Vinicius, Gloria J, Brazilian Creative Club, LUcas Camargo, Lucas Camarg, Fabio Simões, FCB Brasil Creative Executive


Heineken Rugby World Cup 2019 Campaign to Proves Anyone Can Become a Fan

Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert. An inclusive spot that invites all to celebrate in enjoying the games.Non-fans are often turned off by rugby - it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can have fun watching a match - whether you’re a hardcore fan or a newbie.Bruno Bertelli, Global CCO of Publicis Worldwide says “We wanted to tap into a fanship moment and make it...
Tags: Asia, Japan, Advertising, Italy, Heineken, Food And Drink, Publicis, Ben, Benjamin, James Moore, Publicis Italy, RWC, Publicis Worldwide, Bruno Bertelli, David Pagnoni, Misha Stanford


We Are Social’s Monday Mashup #461

Facebook reveals how Oversight Board will work Facebook has released a charter explaining how its (theoretically) independent Oversight Board will work. The board will review appeals to Facebook’s policy decisions, like content takedowns, and make recommendations for changes. Its decision will be final, even if those at Facebook aren’t happy about it. But many are skeptical, particularly as Facebook itself will choose the board’s initial members. For a rundown of how the board came about, how it...
Tags: Google, Facebook, Japan, Pinterest, Instagram, Youtube, US, Seo, Snapchat, Khloe Kardashian, Kylie Jenner, Mashup, Libra, Facebook Live, Luxottica, Lens


7 Things Gutenberg Block Editor Does Better Than The Classic Editor

New things are often frowned upon since a sudden and drastic change can disrupt routine and many other comforts we used to enjoy. WordPress’ Gutenberg update is one of those things; it scrapped the WYSIWIG editor (Classic) for a shinier Gutenberg Block Editor. It’s new, sleek, and it also caused a lot of chaos among writers who preferred the good ole reliable WYSIWIG. However, it’s not all that bad. The Gutenberg Block Editor can seem unwieldy at times but put in a little patience and y...
Tags: Google, Wordpress, Advertising, Editor, Wordpress Tips, Gutenberg


10 Biggest PPC Changes in My (almost) Decade In The Industry

As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a few, but some stick out in my memory, either because of how large of an impact a change had or because of some small irritation I felt about a change. Here are the top 10 changes that have stood out to me since in my, almost, decade working in the PPC ind...
Tags: Google, Facebook, Microsoft, Yahoo, Linkedin, Sem, Ppc, Google Analytics, BAE, Facebook Ads, Dell, Google Shopping, Paid Search, Bing Ads, Remarketing, Google Adwords


Comcast Spotlight Launches TV Ad Planner, a Self-Service TV Ad Buying Platform

Easy-to-use interface allows advertisers to purchase TV in a similar manner to buying digital media Affordable, one-stop solutions open up TV advertising to a new set of local advertisers and small businesses NEW YORK — Comcast Spotlight, the advertising sales division of Comcast Cable, announced the launch of Comcast Spotlight TV Ad PlannerSM, a self-service […] The post Comcast Spotlight Launches TV Ad Planner, a Self-Service TV Ad Buying Platform appeared first on Ad Tech Daily.
Tags: New York, Advertising, Tv Advertising, Press Releases, Online Media, Media Buying, Comcast Cable, Ad & Media Strategies, Ad Products, TV & Cable Advertising, Media Sales Management, Media Planning, Comcast Spotlight, TV Ad Planner, Comcast Spotlight Launches TV Ad Planner, Comcast Spotlight TV


Put Your Portfolio Down and Let Me See Your Eyes Shine

Inquiring minds want to know—what’s the best way to land a job at a creative ad agency? According to Anselmo Ramos, founder and CCO at GUT, an independent ad agency for brave brands, intangibles matter most. Most important factors to take into consideration when hiring creatives (from most to least important): – Referral – Spark […] The post Put Your Portfolio Down and Let Me See Your Eyes Shine appeared first on Adpulp.
Tags: Advertising, Anselmo Ramos, CCO, Ad People


Three new features in Gutenberg 6.5 and more on WordPress 5.3

The work on the next versions of WordPress and Gutenberg is moving along nicely, which is why today’s WordPress Watch focuses on those two projects. But, there’s more going on in the world of WordPress besides those two projects. So, get ready for a few bonus links again! Hope you enjoy. New to WordPress? Don’t worry! Our FREE WordPress for beginners training is here to help. Find out how to set up your own site, learn the ins and outs of creating and maintaining it, and more. Soon you’ll be...
Tags: Wordpress, Seo, Don, Gutenberg, ACF, Beaver Builder, Mike Oliver, Make WordPress Core, Social Links Block, Justin Ahinon


Applicants to Grad School are too good. Here is why this might be a problem.

Sitting around with three faculty we had the following conversation ALICE: When I applied to grad school in 1980 they saw a strong math major (that is, I had good grades in hard math courses) but very little programming or any sort of computer science. That kind of person would NOT be admitted today since there are plenty of strong math majors who ALSO have the Comp Sci chops. BOB: When I applied to grad school I was a comp sci major but my grades were not that good- A's in system courses, B's a...
Tags: Seo, Harvard, Bob, Carol, Alice, Don, GRE, Alice Bob


Voices in AI – Bonus: A Conversation with Hilary Mason

[voices_in_ai_byline] About this Episode On this Episode of Voices in AI features Byron speaking with Hilary Mason, an acclaimed data and research scientist, about the mechanics and philosophy behind designing and building AI. Listen to this episode or read the full transcript at www.VoicesinAI.com Transcript Excerpt Byron Reese: This is Voices in AI, brought to you by Gigaom and I am Byron Reese. Today, our guest is Hilary Mason. She is the GM of Machine Learning at Cloudera, and the founde...
Tags: Elon Musk, Blog, Seo, Artificial Intelligence, Machine Learning, Ai, Accel Partners, Gigaom, Byron, Cloudera, Plato, Hilary Mason, Fast Forward Labs, Andrew Ng, Byron Reese, General Intelligence


What’s Missing In Your B2B Marketing Strategy? 5 Key Elements You Don’t Want to Overlook

A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string. All it takes is one missing piece to prevent something from working as it should. Your B2B marketing strategy might excel in certain areas, but a single overlooked element can cause results to stall out.  I’m not talking about tactics here, because those can vary on a case-by-case basis. But there are specific considerations and focal points that ought to exist in pretty much every marke...
Tags: Google, Seo, Linkedin, B2b Marketing, Amanda Milligan, Aberdeen, Toprank Marketing, Lee, Lee Odden, KPI, Social Media Today, B2b Content Marketing, B2B marketing strategy, Lane Ellis, Olivia Lipkin


Balance Meal Delivery Review – Healthy, Ready-Made Meals

Balance Meal Delivery promises healthy meals for a variety of dietary needs. Here’s what we think about it. Balance Meal Delivery Sarah Pritzker's rating 9.6 Cost 9.0 Recipe Variety 10.0 Ease of Use 9.5 ...
Tags: Reviews, Productivity, Marketing, Balance, United States, Alaska, Hawaii, Jenny Craig, Smart Spending, Sarah Pritzker, Recipe Variety, Creamy Smoked Paprika Sauce Roasted Cauliflower, Charred Red Pepper Sauce Grilled Salmon


Free Canadian Financial Summit tickets, Getting Retirement Ready, Living off Dividends and More!

Sponsored RBC InvestEase contacted me to help spread the word on a new educational initiative that they started to help beginner investors.  As they have launched a very competitive robo-advisory service that I positively reviewed, they are building an educational database of articles to help with your investing journey. Check out RBC InvestEase articles on Investing Topics and Trends. Money Links As I mentioned in my most recent Financial Freedom post, I created a video presentation on my ...
Tags: Marketing, US, Canada, Rbc, Mark, Mike, Vanguard, Boomer, Tim Hortons, Interesting Links, Financial Freedom Update


You Ask, I Answer: Best Voice Transcription Services?

Heidi asks, “Which is the best and cheapest way to transcribe an audio file into text? And which tool do you use?” The answer to this question depends on your level of skill. For most people in most circumstances, I recommend Otter.ai. That’s the best blend of cost and performance. If you really, really care […] The post You Ask, I Answer: Best Voice Transcription Services? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Artificial Intelligence, Machine Learning, Ai, Heidi, Christopher, Marketing Technology


Dot & Key Water Drench Hydrating Hyaluronic Acid Serum Concentrate

Dot & Key’s packaging is pastel and pretty! As usual, my dilemma for finding the perfect moisturizer has not yet solved. So, after using the hyaluronic acid serum ( Marine Hyaluronics ) from The Ordinary, this is my second hyaluronic acid serum and I was and was completely unsure of what to expect. The best part is I am writing the review almost a month after finishing the product so I also have in mind how is my skin doing after I have discontinued the serum. Dot & Key is a recent add...
Tags: Brands, Seo, Product Reviews, Skin Care, Beauty Products, Face Care, Face Serum, Hyaluronic Acid, Dot & Key


In a Mobile-first World, Desktop is Still the King of conversions

The growth of mobile marketing isn’t a new trend. As consumer behaviour changes, we’re seeing proportionally more and more ad spend shifting from desktop to mobile devices. According to our research, 60% of ad clicks over the past 12 months have come from a mobile device, which is an 11-percentage point increase on last year. However, whilst consumers may be using their smartphones more to search, watch content, and connect with friends, the value for advertisers that is derived from mobile ...
Tags: Seo


Vanguard Digital Advisor Services (VDAS) Initial Review: 0.15% Fee Robo-Advisor

The big news in financial advice world last week was that many details of Vanguard’s new portfolio management service were revealed when InvestmentNews reported this Vanguard SEC filing. Here are a few key differences between the new Vanguard Digital Advisor Services (VDAS) and their existing hybrid VPAS offering: Vanguard Personal Advisor Services (VPAS) – Both human and online communications. $50,000 minimum. 0.30% annual advisory fee. Vanguard Digital Advisor Services (VDAS). Online-on...
Tags: Retirement, Marketing, Investing, SEC, Ira, Wealthfront, Vanguard, Roth, Schwab, IRA Roth IRA, Vanguard Target Retirement, InvestmentNews, Vanguard Digital Advisor Services, Vanguard Digital Advisor Services VDAS, Vanguard SEC, Vanguard Digital Advisor Services VDAS Online


The Great Firewall of China - Fair Observer

The Great Firewall of China   Fair Observe
Tags: Seo


Anti-portfolio | Personally, I am rarely enthused by the concept of pricing linked to future rounds: Bhart Banka - Livemint

Anti-portfolio | Personally, I am rarely enthused by the concept of pricing linked to future rounds: Bhart Banka   Livemint
Tags: Seo



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