Marketing


 

Lucky Leaf: Support American Farmers, Food Production

PEACH GLEN, Penn. – Supporting local farmers is often seen as finding fresh, local produce, or visiting a locavore restaurant. But there are easier ways to change the food process. Buy American, and buy from co-ops and smaller suppliers in the center aisles, with prepared and canned foods. Lucky Leaf, owned by Knouse Food Cooperative, is one of those farmer owned groups that makes middle-aisle products. Lucky Leaf is best known for pie fillings, but they are also known for a brand of apple juic...
Tags: West Virginia, Pennsylvania, Uspto, Grocery, Branding, Berkeley County, Martinsburg, Shipt, Farmers Food Production, PEACH GLEN Penn, Knouse Food Cooperative, Knouse, Lucky Leaf Knouse Foods, Peach Glen Pa Corporate Office, Chambersburg Pa Plant, Orrtanna Pa Plant


Celebrate Super Bowl 55 with a Limited Edition Seafood Platter from San Pedro Fish Market.

  Up Your Super Bowl Game with Great Seafood from San Pedro Fish Market!   San Pedro Fish Market is offering football and seafood lovers alike, a special Big Game Tray in honor of the Super Bowl.   Now through Super Bowl Sunday, February 7, guests can order this limited edition tray to enjoy on […] The post Celebrate Super Bowl 55 with a Limited Edition Seafood Platter from San Pedro Fish Market. first appeared on LA-Story.com.
Tags: Seo, San Pedro Fish Market San Pedro Fish Market


Brand Planning For The 2021 Marketplace

Each part of 2021 will be a distinctive marketplace with a discrete set of opportunities. Brands must plan accordingly. The ‘More COVID’ Part Of The Year will be a continuation of 2020 into the first half of 2021. Last year’s business priorities will roll over. Home will continue to dominate lifestyles and consumption styles, and this will be a long-term shift as many businesses lock in working from home. New occasions and rituals will be the challenge and the opportunity for brands. Only sig...
Tags: Home, Columbia University, Branding, Walker Smith, Brand Management, COVID, Kantar The Blake Project Helps Brands, Federal Reserve of St Louis New York University


How to Build Momentum

In Good to Great, Jim Collins tells the story of the chicken and the egg: Picture an egg just sitting there. No one pays it much attention until, one day, the egg cracks open and out jumps a chicken! All the major magazines and newspapers jump on the event, writing feature stories—“The Transformation of Egg to Chicken!” “The Remarkable Revolution of the Egg!” “Stunning Turnaround at Egg!”—as if the egg had undergone some overnight metamorphosis, radically altering itself into a chicken. But what...
Tags: Marketing, Jim Collins, Valeria Maltoni


Going Vegan Cost Me a Lot of Money, But I Don’t Regret It

One of the main reasons people say they can’t go vegan is because it’s too expensive, which I completely understand. My partner and I spend about $600 on groceries every month because of my special diet, which is far more than we’d like to pay.  The staples of a vegan diet—rice, beans, pasta, veggies, and fruits—are some of the cheapest items at the grocery store. But if you want to eat more than kale and quinoa, it’ll cost you.  Processed vegan foods like ice cream and cheese cost two or t...
Tags: Marketing, Always Worth the Investment Going


Parler social network terminates CEO John Matze

Platform popular with US far right has faced an uncertain future after being essentially forced offlineParler, the social media platform favored by the US far right, has dismissed its CEO John Matze. Continue reading...
Tags: Technology, US, Social Media, US news, Digital Media, Parler, John Matze


Criteo is restructuring as it prepares for a cookie-less world

Good morning and welcome to Insider Advertising for February 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Criteo's restructure.The Trade Desk's battle with Google and Amazon.Mark Thompson talks media investments.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Megan Clarken is the CEO of Criteo ...
Tags: Google, Amazon, Media, Advertising, Marketing, Trends, Walmart, Digital Media, The New York Times, Mark Thompson, Ad Tech, Adtech, Klarna, Lara, Polly, Megan Clarken


Parler CEO John Matze says he's been fired by the company's Rebekah Mercer-controlled board

Parler CEO John Matze. Fox News Parler CEO John Matze said he was fired by the company's board, Fox Business reported Wednesday. The app was recently taken offline after Amazon, Google, and Apple booted it from their platforms. It came under scrutiny in the wake of the Capitol riot for allowing violent speech. Visit the Business section of Insider for more stories. Parler CEO John Matze told employees the company's board of directors fired him last week, Fox Business reported on Wednesday....
Tags: Apple, Google, Amazon, Politics, News, Trends, Social Media, Fox, Silicon Valley, Donald Trump, Fox Business, Capitol, Amazon Google, Tech Insider, Rebekah Mercer, Parler


The IEX Exchange CMO Brings Hot Sauces and Beer to 2021’s Big Game

With the big game right around the corner, marketers put their best work in front of the faces of many. But Kate Gunning, CMO of IEX Exchange, is focused on putting their fin-tech hot sauce and beer directly to people's lips. Read why Kate is betting on tangible goods to create memories and how the...
Tags: Advertising, Kate, Innovators, IEX Exchange CMO, IEX Exchange


ULTA Beauty - Muse / Behold her (2021) :60 (USA)

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Tags: Usa, Advertising, Ulta


Kantar bolsters ad measurement offerings with Google data integration

Move comes as industry grapples with shift to user privacy and data protection.
Tags: Google, Advertising


PepsiCo Beverages CMO Greg Lyons On Balancing Home, Heart and Happiness to the End Zone

It's not every day you get to interview the CMO of PepsiCo Beverages... and his daughter! When Greg Lyons invited me into his home, via zoom of course, I not only got to spend quality time with Greg talking through career and life defining moments, but I got to meet his lovely daughter, Molly, his...
Tags: Advertising, CMO, Pepsico, Greg, Greg Lyons, Pepsico Beverages, Leadership & Talent, Adweek Podcasts, CMO Moves, End Zone


Skechers - The Romos / To the MAX! (2021) :30 (USA)

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Tags: Usa, Advertising, SKECHERS


Robinhood - We are all Investors (2021) :30 (USA)

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Tags: Usa, Advertising


Indeed - The Rising / We Help (2021) :60 (USA)

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Tags: Usa, Advertising


Dr. Squatch - Go Naked - Commercial (2021) :23 (USA)

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Tags: Usa, Advertising


General Motors - No Way Norway! Will Ferrell (2021) :60 (USA)

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Tags: Usa, Advertising, General Motors No Way Norway Will Ferrell


Instagram, Honey, Please Stop Copying TikTok

Every day, my best friend DMs me Instagram Reels of a bunch of things: cute puppies, bizarre skincare hacks, and random funny videos. The problem is I’ve seen all of them before. On TikTok.Read more...
Tags: Science, Instagram, Social Media, Software, Mobile Software, Facebook Applications, Video Hosting, Video Software, IGTV, Tiktok, Application Software


Snapchat Rolls Out Black Excellence Bitmoji, Creative Tools, Lenses for Black History Month

Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month content from publishing partners including NBC News, with "Stay Tuned,"...
Tags: Advertising, Nbc News, Diversity, Black History Month, Bitmoji, Social Pro Daily, Equity and Inclusion


Anheuser-Busch - "Lets grab a beer" (2021) :60 (USA)

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Tags: Usa, Advertising, Anheuser Busch


Breakingviews - Rupert Murdoch’s ESG flaws hurt more than ever - Reuters

Breakingviews - Rupert Murdoch’s ESG flaws hurt more than ever   Reuters
Tags: Seo, Rupert Murdoch, ESG, Reuters


Jimmy John's - The King of Cold Cuts (2021) :60 (USA)

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Tags: Usa, Advertising, Jimmy John


Ocean Spray, Nathan Apodaca Bring ‘#DoggfaceDanceVibes’ to TikTok for the Big Game

Ocean Spray's favorite accidental TikTok ambassador is at it again, as Nathan Apodaca will share his dance moves to "All the Way Up" by Fat Joe and Remy Ma as part of the beverage brand's "#DoggfaceDanceVibes" campaign leading up to Super Bowl 2021. Apocada, who goes by @420Doggface208 on TikTok, will share moves including a...
Tags: Advertising, Joe, Remy Ma, Ocean Spray, The Big Game, Social Pro Daily, Tiktok, Nathan Apodaca


Klarna - The 4 Quarter Cowboys / Maya Rudolph (2021) :30 (USA)

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Tags: Usa, Advertising, Maya Rudolph


M&M - Come Together feat Dany Levy (2021) :60 (USA)

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Tags: Usa, Advertising, Dany Levy


This Super Bowl Ad Provides Info on Winning a Trip—to Space

Here's an unconventional ad: One of the spots during the 2021 Super Bowl won't advertise a product or service. Instead, it's showing the opportunity to enter a trip--to space. Called Inspiration4, it's the brainchild of 37-year-old Jared Isaacman, founder of payment processing firm Shift4 Payments. Isaacman, who's also a pilot, is offering two people the...
Tags: Advertising, The Big Game, Jared Isaacman, Isaacman


Real Men Need Real Soap, Dr. Squatch Tells Viewers in First Super Bowl Ad

In its first-ever Super Bowl ad, Dr. Squatch wants men to know there is nothing more attractive than good hygiene. That's right--that lonely three-in-one bottle of body wash, shampoo and conditioner sitting by itself in your shower is just not cutting it. The men's personal care brand, known for tongue-in-cheek yet bizarrely informative YouTube videos,...
Tags: Advertising, CPG, The Big Game, Real Men Need Real Soap Dr Squatch, Squatch


Social platform veteran Sriram Krishnan is Andreessen Horowitz’s latest general partner

Today, Andreessen Horowitz founder Marc Andreessen announced that social media product veteran Sriram Krishnan will be joining the firm as their latest general partner. Krishnan, whose previous roles include stints at Snap, Facebook and Twitter, has gained a higher profile in recent weeks from his recurring audio show “The Good Time Show” on Clubhouse. His recent talk with Tesla CEO Elon Musk was something of a watershed moment for the audio chat platform driving plenty of new attention to the b...
Tags: TC, Facebook, Elon Musk, Social Media, Tech, Tesla, Ceo, Andreessen, Software, Venture Capital, Andreessen Horowitz, Effect, Operating Systems, Clubhouse, Marc Andreessen, World Wide Web


Watch live Feb. 8 at 2:30 p.m. EST: How emotion played in the Big Game of advertising

Watch the live broadcast here on Feb. 8 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter. To RSVP, click here. After more than 50 years of Super Bowls, the only score most people care about after the Big Game is which commercials topped the list of best and most memorable ads. That is the art of the business. But now there are significant advances in the science of why ads work and the actual feelings they provoke in viewers. Tune in Mo...
Tags: Advertising, Facebook Periscope, Josh Golden, Aaron Reid


No7 Targets the ‘Shecession’ in First Purpose-Driven Campaign in the U.S.

No7, the private label beauty brand owned by pharmacy giant Walgreens Boots Alliance (WBA), has unveiled what it described as its first purpose-driven ad campaign in the U.S. under the tagline "Unstoppable Together." The campaign seeks to highlight the magnitude and long-term economic impact of the pandemic on women, a pertinent topic as Covid-19 infections...
Tags: Advertising, Diversity, CPG, Creative Disruption, Walgreens Boots Alliance WBA, Equity and Inclusion



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