Marketing
BMG Announces Restructuring, Ups Thomas Scherer to Repertoire & Marketing President - BillboardFebruary 5, 2021 at 8:08 PM BMG Announces Restructuring, Ups Thomas Scherer to Repertoire & Marketing President BillboardTags: Seo, Bmg, Thomas Scherer 19 people like this. Like Lynn Neuberg & Chef Tasha Powell’s Master Class: “Using Edible Gold & Silver on Food”! Sat. 2/13 @ 2 PM, PST!February 5, 2021 at 8:38 PM  Tags: Seo, Powell, Tasha, LA Story, Tasha Powell, Lynn Neuberg, Easy Leaf Products, Edible Gold Silver Products 76 people like this. Like Weekend reading: Common Sense for crazy timesFebruary 5, 2021 at 6:07 PM  Tags: Apple, Google, Amazon, UK, Israel, Marketing, US, America, Earth, Bbc, House, New York Times, Fca, Reddit, Jeff Bezos, Ofgem 61 people like this. Like T-Mobile - Rejected Superbowl 2021 ad with Tom Brady & Rob GronkowskiFebruary 5, 2021 at 7:42 PM [[ This is a content summary only. Visit my website for full links, other content, and more! ]]Tags: Advertising, Rob Gronkowski, Tom Brady 2 people like this. Like Survey Finds Only 23% of Super Bowl Partiers Plan to Order From Delivery AppsFebruary 5, 2021 at 7:23 PM As first-time advertisers in Sunday's Super Bowl LV, DoorDash and Uber Eats will have a chance to spread the gospel of food delivery apps to one of the biggest television audiences of the year. It could be money well spent, according to an exclusive Adweek/Morning Consult survey. About 23% of Americans watching the Big Game...Tags: Apps, Advertising, Food & Beverage, The Big Game, Life in Quarantine, Adweek Morning Consult 29 people like this. Like The Real Amazon Question: Can Amazon Retain A Day One Culture When The Only Person From Day One Departs?February 5, 2021 at 7:03 PM What will it really take for Andy Jassy and Amazon to retain the culture that has made it so successful in so many areas of business? Here are the five key attitudes that Amazon must retain – and that other companies should learn from.Tags: Amazon, Marketing, Age Of The Customer, Andy Jassy, Retail Trends, Promoted, The Counterintuitive CEO, Retail Loyalty The Real Amazon Question: Can Amazon Retain A “Day 1” Culture When The Only Person From Day 1 Departs?February 5, 2021 at 7:03 PM First, before you all jump to making comments: I have absolutely zero doubt that Amazon will retain its dominant foothold in retail and digital long after I type the last period of this post. But this post is about the culture and operating philosophy of the company – and the real question of “Can Amazon […]Tags: Amazon, Marketing, Age Of The Customer, Retail Trends, The Counterintuitive CEO, Retail Loyalty 37 people like this. Like FB Roundup: Bestseller, Bertelsmann, Bayshore Global Management - Campden FBFebruary 5, 2021 at 7:03 PM FB Roundup: Bestseller, Bertelsmann, Bayshore Global Management Campden FBTags: Seo 42 people like this. Like Dan Levy is everywhere, White Castle goes luging, and fake crowd noise comes to the Super Bowl: TrendingFebruary 5, 2021 at 6:58 PM The week’s biggest moves, hits and misses.Tags: Advertising, White Castle, Dan Levy 31 people like this. Like BMG Announces Promotions as Part of 'Streamlined Restructuring' Plan - Digital Music NewsFebruary 5, 2021 at 6:15 PM BMG Announces Promotions as Part of 'Streamlined Restructuring' Plan Digital Music NewsTags: Seo, Bmg 3 people like this. Like How to make a group chat on SnapchatFebruary 5, 2021 at 6:02 PM Even if your friends aren’t nearby, you can get together on a Snapchat group chat. Here’s how to get started.Tags: Apple, Ios, Android, Mobile, Trends, Social Media, Snapchat, How-to, Tier 4 41 people like this. Like Disney Super Bowl Ad Encourages Streaming Fans to Bundle UpFebruary 5, 2021 at 5:54 PM Disney will return to the Super Bowl for the second year in a row. But this time, it won't just be highlighting streaming service Disney+--it'll highlight three services. In a 30-second spot that will air during the fourth quarter of the game, the media company will promote its Disney Bundle, which includes its three streaming...Tags: Advertising, Disney, The Big Game, Streaming & OTT, Disney Bundle 5 people like this. Like Super Bowl Alert: Inclusivity scorecard, telecom wars and deja vuFebruary 5, 2021 at 5:53 PM Hello Super Bowl junkies,
I’m Jeanine Poggi, Ad Age’s senior editor, counting down the final days to Super Bowl LV. Ad Age is bringing you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl Alert newsletter. Sign up right here to get them in your email. Inclusivity scorecard
Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the advertising world has responded to the calls to ...Tags: Mobile, Verizon, Advertising, NFL, Colin Kaepernick, Telecom, Rob Gronkowski, Tom Brady, Black Lives Matter, Anthony Anderson, Tampa, Eagle, Colin, T Mobile, Ben Jerry, Kaepernick 21 people like this. Like Here’s How an AI Would Rewrite USA Today Ad Meter’s Top-Rated Super Bowl Spots of All TimeFebruary 5, 2021 at 5:52 PM Could a state-of-the-art AI write a Super Bowl ad premise on par with some of the most well-received Big Game ads in history? In Adweek's ongoing experimentation with our Super Bowl Bot--an AI that taps sophisticated language-generation tech to create Super Bowl ad concepts--we wanted to see how the machine learning system would approach some...Tags: Advertising, Artificial Intelligence, Adweek, The Big Game, Rewrite USA Today Ad Meter 46 people like this. Like Magnite buys video ad platform SpotX for $1.17 billionFebruary 5, 2021 at 5:08 PM The deal could herald a wave of consolidation as industry adjusts to changing audience habits.Tags: Advertising 26 people like this. Like Jacques Ellul on Propaganda and QAnonFebruary 5, 2021 at 4:52 PM I’m trying something a little different and posting a lecture from a class rather than a written post.
This spring, I’m teaching “MW5451 Theology, Technology, and Digital Culture” and this year I decided to spend a little bit more time on Jacques Ellul’s ideas on propaganda because they seemed especially relevant to the rise in conspiracy theories we’ve seen in the last few years, but especially in 2020.
One of Ellul’s big ideas is that propaganda is not about changing people’s...Tags: Seo, Jacques Ellul, Digital Culture, Ellul, Tools for Tech Thinking 26 people like this. Like We're stressed out and burned out, and loving it: Agency BriefFebruary 5, 2021 at 4:22 PM Plus, Grey London gets a new president and everyone misunderstands Sara Lee.Tags: Advertising, Grey London 3 people like this. Like Publicis Reinforces US Leadership, Names US COOFebruary 5, 2021 at 4:06 PM In a move it is positioning as a further investment in its country model, Publicis added members to its U.S. leadership team and appointed a chief operational officer for the region. Publicis appointed Tim Jones as chief operating officer, Publicis Groupe Marketing Services U.S. In the new role, Jones will lead the creative, digital experience,...Tags: Advertising, US, Publicis, Jones, Tim Jones, Leadership & Talent, Publicis Groupe Marketing Services U S In 40 people like this. Like Lee Clow's Beard Remasters Apple's "1984" in 4KFebruary 5, 2021 at 4:02 PM [[ This is a content summary only. Visit my website for full links, other content, and more! ]]Tags: Advertising, Lee Clow 34 people like this. Like The 14 Largest Global Startup Funding Rounds of January 2021 - AlleyWatchFebruary 5, 2021 at 3:26 PM The 14 Largest Global Startup Funding Rounds of January 2021 AlleyWatchTags: Seo 43 people like this. Like Paramount+ “Crack” - (2021) :30 (USA)February 5, 2021 at 3:16 PM [[ This is a content summary only. Visit my website for full links, other content, and more! ]]Tags: Usa, Advertising 48 people like this. Like Paramount+ “Cliffhanger” - (2021) :30 (USA)February 5, 2021 at 3:07 PM [[ This is a content summary only. Visit my website for full links, other content, and more! ]]Tags: Usa, Advertising, Paramount 49 people like this. Like Paramount+ "Frostbite" (2021) :30 (USA)February 5, 2021 at 2:57 PM [[ This is a content summary only. Visit my website for full links, other content, and more! ]]Tags: Usa, Advertising 16 people like this. Like After Being Held at Arm’s Length, DraftKings Gets Its Super Bowl Ad EmbraceFebruary 5, 2021 at 2:56 PM Just 11 months after the pandemic paused professional sports and put a halt to DraftKings' entire operation--costing the company millions--the sports betting platform has made it to the Super Bowl. With all the pomp and circumstance surrounding the Big Game, it's easy to overlook the fact that DraftKings' moment in Sunday's spotlight--the brand is running...Tags: Advertising, The Big Game 17 people like this. Like Live, From the Super Bowl Ads, It’s—a Lot of Saturday Night Live AlumsFebruary 5, 2021 at 2:55 PM The biggest challenge for this year's Super Bowl advertisers has been been trying to strike the right tone in a year marked by high unemployment, political turmoil and a deadly pandemic. And several marketers came to the same conclusion: Hire a Saturday Night Live alum--two, if possible--to bring audiences some comic relief during the Big...Tags: Advertising, The Big Game, Programming & Performance 28 people like this. Like Profiles in Black Creativity: Kevin Miles Draws Attention to Child LaborFebruary 5, 2021 at 2:49 PM For Black History Month, Adweek has partnered with agency owner Derek Walker on a series that highlights the creative work, perspectives and successes of Black industry professionals. Today, we feature the work of Kevin Miles, a copywriter, creative director and writer. In his own words, he shares why an ad he created for the Longhand...Tags: Advertising, Diversity, Derek Walker, Leadership & Talent, Black History Month Adweek, Kevin Miles, Equity and Inclusion, Kevin Miles Draws Attention to Child Labor 39 people like this. Like Super Bowl 2021: Watch all the commercials released so farFebruary 5, 2021 at 2:45 PM Guaranteed Rates and Bass Pro Shops and Cabela's debut drop their first Big Game ads.Tags: Advertising, Bass Pro Shops, Cabela 37 people like this. Like Procter & Gamble - Come Clean to close the Chore Gap (2021) :30 (USA)February 5, 2021 at 2:44 PM [[ This is a content summary only. Visit my website for full links, other content, and more! ]]Tags: Usa, Advertising 47 people like this. Like 2 Super Bowl Ads Used the Same Stock Clip, Showing Why Exclusivity Is WorthwhileFebruary 5, 2021 at 2:41 PM The chances of one piece of footage appearing in multiple Super Bowl ads would usually be phenomenally slim, especially since marketers aren't turning to stock video for an ad running on such a massive stage. But this is, of course, not like most years. With commercial production still heavily limited by the Covid-19 pandemic, stock...Tags: Advertising, The Big Game 5 people like this. Like The First Blind Man to Climb Mount Everest—and Other Athletes—Star in Guaranteed Rate’s First Super Bowl AdFebruary 5, 2021 at 2:39 PM When Erik Weihenmeyer lost his vision at 14, he was terrified. But it wasn't necessarily not being able to see that scared him--it was the idea of missing out on adventure. Determined to live a life without barriers, he took up wrestling, learned to kayak and eventually, became the first blind man to reach the...Tags: Finance, Advertising, The Big Game, Climb Mount Everest, Erik Weihenmeyer 17 people like this. Like |
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