Marketing


 

BMG Announces Restructuring, Ups Thomas Scherer to Repertoire & Marketing President - Billboard

BMG Announces Restructuring, Ups Thomas Scherer to Repertoire & Marketing President   Billboard
Tags: Seo, Bmg, Thomas Scherer


Lynn Neuberg & Chef Tasha Powell’s Master Class: “Using Edible Gold & Silver on Food”! Sat. 2/13 @ 2 PM, PST!

Pitcher & Powell present an amazing Valentine’s Day Zoom Master Class Special Holiday Valentine’s Day EDITION! Transforming Culinary Dishes from “Ordinary to Extraordinary” with Edible Gold & Silver Products with  Lynn Neuberg from Easy Leaf Products and Chef Tasha Powell.   If you have seen my posts about Chef Tasha and her Zoom classes, you […] The post Lynn Neuberg & Chef Tasha Powell’s Master Class: “Using Edible Gold & Silver on Food”! Sat. 2/13 @ 2 PM, PST! first appeared on LA-Story.com....
Tags: Seo, Powell, Tasha, LA Story, Tasha Powell, Lynn Neuberg, Easy Leaf Products, Edible Gold Silver Products


Weekend reading: Common Sense for crazy times

What caught my eye this week. I enjoyed Ben Carlson’s response to the GameStop ferment this week. He could have dived into the minutia of gamma squeezes and Reddit lore. But instead the Wealth of Common Sense blogger and Weekend Reading favourite dived into his archives. Ben decided to reprint a chapter of his book Everything You Need To Know About Saving For Retirement. In it he explains how he helped his then-girlfriend (miraculously now his wife) to get familiar with market volatility with...
Tags: Apple, Google, Amazon, UK, Israel, Marketing, US, America, Earth, Bbc, House, New York Times, Fca, Reddit, Jeff Bezos, Ofgem


T-Mobile - Rejected Superbowl 2021 ad with Tom Brady & Rob Gronkowski

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Tags: Advertising, Rob Gronkowski, Tom Brady


Survey Finds Only 23% of Super Bowl Partiers Plan to Order From Delivery Apps

As first-time advertisers in Sunday's Super Bowl LV, DoorDash and Uber Eats will have a chance to spread the gospel of food delivery apps to one of the biggest television audiences of the year. It could be money well spent, according to an exclusive Adweek/Morning Consult survey. About 23% of Americans watching the Big Game...
Tags: Apps, Advertising, Food & Beverage, The Big Game, Life in Quarantine, Adweek Morning Consult


The Real Amazon Question: Can Amazon Retain A Day One Culture When The Only Person From Day One Departs?

What will it really take for Andy Jassy and Amazon to retain the culture that has made it so successful in so many areas of business? Here are the five key attitudes that Amazon must retain – and that other companies should learn from.
Tags: Amazon, Marketing, Age Of The Customer, Andy Jassy, Retail Trends, Promoted, The Counterintuitive CEO, Retail Loyalty


The Real Amazon Question: Can Amazon Retain A “Day 1” Culture When The Only Person From Day 1 Departs?

First, before you all jump to making comments: I have absolutely zero doubt that Amazon will retain its dominant foothold in retail and digital long after I type the last period of this post. But this post is about the culture and operating philosophy of the company – and the real question of “Can Amazon […]
Tags: Amazon, Marketing, Age Of The Customer, Retail Trends, The Counterintuitive CEO, Retail Loyalty


FB Roundup: Bestseller, Bertelsmann, Bayshore Global Management - Campden FB

FB Roundup: Bestseller, Bertelsmann, Bayshore Global Management   Campden FB
Tags: Seo


Dan Levy is everywhere, White Castle goes luging, and fake crowd noise comes to the Super Bowl: Trending

The week’s biggest moves, hits and misses.
Tags: Advertising, White Castle, Dan Levy


BMG Announces Promotions as Part of 'Streamlined Restructuring' Plan - Digital Music News

BMG Announces Promotions as Part of 'Streamlined Restructuring' Plan   Digital Music News
Tags: Seo, Bmg


How to make a group chat on Snapchat

Even if your friends aren’t nearby, you can get together on a Snapchat group chat. Here’s how to get started.
Tags: Apple, Ios, Android, Mobile, Trends, Social Media, Snapchat, How-to, Tier 4


Disney Super Bowl Ad Encourages Streaming Fans to Bundle Up

Disney will return to the Super Bowl for the second year in a row. But this time, it won't just be highlighting streaming service Disney+--it'll highlight three services. In a 30-second spot that will air during the fourth quarter of the game, the media company will promote its Disney Bundle, which includes its three streaming...
Tags: Advertising, Disney, The Big Game, Streaming & OTT, Disney Bundle


Super Bowl Alert: Inclusivity scorecard, telecom wars and deja vu

Hello Super Bowl junkies, I’m Jeanine Poggi, Ad Age’s senior editor, counting down the final days to Super Bowl LV. Ad Age is bringing you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl Alert newsletter. Sign up right here to get them in your email.  Inclusivity scorecard Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the advertising world has responded to the calls to ...
Tags: Mobile, Verizon, Advertising, NFL, Colin Kaepernick, Telecom, Rob Gronkowski, Tom Brady, Black Lives Matter, Anthony Anderson, Tampa, Eagle, Colin, T Mobile, Ben Jerry, Kaepernick


Here’s How an AI Would Rewrite USA Today Ad Meter’s Top-Rated Super Bowl Spots of All Time

Could a state-of-the-art AI write a Super Bowl ad premise on par with some of the most well-received Big Game ads in history? In Adweek's ongoing experimentation with our Super Bowl Bot--an AI that taps sophisticated language-generation tech to create Super Bowl ad concepts--we wanted to see how the machine learning system would approach some...
Tags: Advertising, Artificial Intelligence, Adweek, The Big Game, Rewrite USA Today Ad Meter


Magnite buys video ad platform SpotX for $1.17 billion

The deal could herald a wave of consolidation as industry adjusts to changing audience habits.
Tags: Advertising


Jacques Ellul on Propaganda and QAnon

I’m trying something a little different and posting a lecture from a class rather than a written post. This spring, I’m teaching “MW5451 Theology, Technology, and Digital Culture” and this year I decided to spend a little bit more time on Jacques Ellul’s ideas on propaganda because they seemed especially relevant to the rise in conspiracy theories we’ve seen in the last few years, but especially in 2020. One of Ellul’s big ideas is that propaganda is not about changing people’s...
Tags: Seo, Jacques Ellul, Digital Culture, Ellul, Tools for Tech Thinking


We're stressed out and burned out, and loving it: Agency Brief

Plus, Grey London gets a new president and everyone misunderstands Sara Lee.
Tags: Advertising, Grey London


Publicis Reinforces US Leadership, Names US COO

In a move it is positioning as a further investment in its country model, Publicis added members to its U.S. leadership team and appointed a chief operational officer for the region. Publicis appointed Tim Jones as chief operating officer, Publicis Groupe Marketing Services U.S. In the new role, Jones will lead the creative, digital experience,...
Tags: Advertising, US, Publicis, Jones, Tim Jones, Leadership & Talent, Publicis Groupe Marketing Services U S In


Lee Clow's Beard Remasters Apple's "1984" in 4K

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Tags: Advertising, Lee Clow


The 14 Largest Global Startup Funding Rounds of January 2021 - AlleyWatch

The 14 Largest Global Startup Funding Rounds of January 2021   AlleyWatch
Tags: Seo


Paramount+ “Crack” - (2021) :30 (USA)

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Tags: Usa, Advertising


Paramount+ “Cliffhanger” - (2021) :30 (USA)

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Tags: Usa, Advertising, Paramount


Paramount+ "Frostbite" (2021) :30 (USA)

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Tags: Usa, Advertising


After Being Held at Arm’s Length, DraftKings Gets Its Super Bowl Ad Embrace

Just 11 months after the pandemic paused professional sports and put a halt to DraftKings' entire operation--costing the company millions--the sports betting platform has made it to the Super Bowl. With all the pomp and circumstance surrounding the Big Game, it's easy to overlook the fact that DraftKings' moment in Sunday's spotlight--the brand is running...
Tags: Advertising, The Big Game


Live, From the Super Bowl Ads, It’s—a Lot of Saturday Night Live Alums

The biggest challenge for this year's Super Bowl advertisers has been been trying to strike the right tone in a year marked by high unemployment, political turmoil and a deadly pandemic. And several marketers came to the same conclusion: Hire a Saturday Night Live alum--two, if possible--to bring audiences some comic relief during the Big...
Tags: Advertising, The Big Game, Programming & Performance


Profiles in Black Creativity: Kevin Miles Draws Attention to Child Labor

For Black History Month, Adweek has partnered with agency owner Derek Walker on a series that highlights the creative work, perspectives and successes of Black industry professionals. Today, we feature the work of Kevin Miles, a copywriter, creative director and writer. In his own words, he shares why an ad he created for the Longhand...
Tags: Advertising, Diversity, Derek Walker, Leadership & Talent, Black History Month Adweek, Kevin Miles, Equity and Inclusion, Kevin Miles Draws Attention to Child Labor


Super Bowl 2021: Watch all the commercials released so far

Guaranteed Rates and Bass Pro Shops and Cabela's debut drop their first Big Game ads.
Tags: Advertising, Bass Pro Shops, Cabela


Procter & Gamble - Come Clean to close the Chore Gap (2021) :30 (USA)

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Tags: Usa, Advertising


2 Super Bowl Ads Used the Same Stock Clip, Showing Why Exclusivity Is Worthwhile

The chances of one piece of footage appearing in multiple Super Bowl ads would usually be phenomenally slim, especially since marketers aren't turning to stock video for an ad running on such a massive stage. But this is, of course, not like most years. With commercial production still heavily limited by the Covid-19 pandemic, stock...
Tags: Advertising, The Big Game


The First Blind Man to Climb Mount Everest—and Other Athletes—Star in Guaranteed Rate’s First Super Bowl Ad

When Erik Weihenmeyer lost his vision at 14, he was terrified. But it wasn't necessarily not being able to see that scared him--it was the idea of missing out on adventure. Determined to live a life without barriers, he took up wrestling, learned to kayak and eventually, became the first blind man to reach the...
Tags: Finance, Advertising, The Big Game, Climb Mount Everest, Erik Weihenmeyer



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