Marketing


 

Best Student Bank Account in Canada

You’re rushing to your 8am lecture with a hastily toasted bagel dangling from your teeth. Your half combed mane flaps through the air as you sprint across campus. You have two assignment deadlines and a few impending midterms on your mind, there is no time to think about your finances. You have tuition to pay,…
Tags: Students, Marketing, Banking, Canada


5 Keys To Innovating A Future Of Value

We are all innovators now. Covid-19 demanded new behaviors if companies were to survive. Speed, ongoing adaptation, and multi-dimensional innovation became necessities overnight. And it worked! Amid all its hardships, 2020 witnessed perhaps the fastest pace of innovation the world has ever seen – from new business models to new forms of customer interaction, and a great deal more. What’s changed? Here are five key principles from the pandemic that you can embrace to sustain and keep building up...
Tags: Branding, Brand Innovation, Stephen Wunker, Charlotte Desprat, Jennifer Luo Law The Blake


Impeachment and bullshit

 Almost all Republican Senators – 45 out of 50 – agree with Donald Trump’s lawyers that it would be unconstitutional to impeach Donald Trump after he has left office.  The legal claim is weak, but it is mighty convenient.  It gives them an excuse (a weak one, as I’ll explain) for voting to acquit without having to take any position on whether his incitement of the riot of January 6, and his bland, passive indifference as his devoted followers spread death and destruction, were impeachable offen...
Tags: Congress, Senate, Frankfurt, Rand Paul, Republican Party, Donald Trump, Susan Collins, Collins, Branding, Trump, PAUL, Andrew Koppelman, Harry Frankfurt


French Anti-Racism PSA Uses Deepfake Tech to Show Many Faces of Prejudice

Racism has many faces--and it stems from ignorance and fear, according to a new PSA for the International League Against Racism and Anti-Semitism (Ligue Internationale Contre le Racisme et l'Antis?mitisme, or LICRA, in French). The film, by Publicis Conseil, explores how racism evolves from "the fear of the other" and how racists project that inner...
Tags: Advertising, Creative, Diversity, Psas, Emerging Tech, Publicis Conseil, Equity and Inclusion


Tired of Ads Mocking Your ‘Fancy’ Niche Obsessions? Flower Site The Bouqs Celebrates Them

The meticulous, Pinterest-perfect life is so easy to mock that it's become the low-hanging fruit of the advertising and entertainment world. But a new campaign for The Bouqs takes the millennial obsession with things like overly complicated coffee and turns it into a badge of honor, or even a sign of adulting achieved. In other...
Tags: Ecommerce, Advertising, Bouqs


Instagram to Make Reels Recycled From Other Apps Like TikTok ‘Less Discoverable’

Creators who have been sharing videos from other platforms, like TikTok, on Instagram Reels are in for a rude awakening. Instagram said in a post on its @creators account Tuesday that it will limit the distribution of Reels containing content "that is visibly recycled from other applications," offering as an example videos containing logos or...
Tags: Instagram, Advertising, Platforms, Social Pro Daily


RV Industry Focuses on Buyer Personas to Generate Significant Growth in Difficult Times

The global pandemic has upended countless industries; however, travel has been particularly hard hit. Seeing an opportunity, the entire Recreational Vehicle Industry came together in 2020 around an initiative to target people whose vacation plans had been disrupted.
Tags: Marketing, Case studies, Buyer Persona, Difficult Times, Fanocracy, RV Industry Focuses on Buyer Personas


How Amazon's next CEO could change advertising

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I'm Lucia Moses, deputy editor here.Remember you can sign up to get this newsletter daily here. This week:Amazon advertising under JassyAndy Main's Ogilvy plansEntertainment companies' franchise fever Andy Jassy, who leads Amazon Web Services, will replace Jeff Bezos as Amazon CEO and leaves an opening for a cloud new leader. Isaac Brekken/AP What Amazon's incoming CEO c...
Tags: Amazon, Star Wars, Hollywood, Media, Advertising, Disney, Trends, Netflix, Streaming, Aws, Jeff Bezos, Lucasfilm, Amazon Web Services, WPP, Ogilvy, Andy


Aunt Jemima Is Now Officially the Pearl Milling Company

The pancake and syrup brand formerly known as Aunt Jemima has officially rebranded as the Pearl Milling Company. The new brand identity, which includes the "same familiar red packaging," will appear on store shelves this June. Parent company Quaker announced its intent to rebrand last June after producing products under the Aunt Jemima name for...
Tags: Advertising, Quaker, Jemima, AdWeek Instagram, CPG & Grocery, Pearl Milling Company


Twitter beats sales estimates, warns of slowing user growth

Fourth-quarter revenue rose 28% to $1.29 billion.
Tags: Advertising


YouTube Receives Content-Level Brand Safety Accreditation From Media Rating Council

YouTube Tuesday became the first digital platform to receive accreditation for content-level brand safety from the Media Rating Council. Debbie Weinstein, vice president of YouTube and video global solutions, said in a blog post that the Google-owned video site's multiyear commitment to investing in policy development, staffing and technology led to the accreditation, which followed...
Tags: Google, Youtube, Advertising, Ad Tech, Media Rating Council, Debbie Weinstein, Social Pro Daily


Twitter Says Its User Numbers Weren’t Hurt by the Trump Ban

In a statement to investors on Tuesday, Jack Dorsey called 2020 "an extraordinary year," which sells the absurdity of the year a bit short. But early 2021 brought one momentous change: The forcible removal of Donald Trump from the platform--something still not entirely accounted for in the company's financial disclosures. But in a letter to...
Tags: General, Advertising, Jack Dorsey, Donald Trump, Platforms, Trump Ban


Aunt Jemima's new name will be Pearl Milling Company

The new name reflects the pancake mix brand's origins and eliminates a brand with racist undertones.
Tags: Advertising, Jemima, Pearl Milling Company


Scotts Miracle-Gro Wants TikTok Users to Dance Like John and Ella Travolta

Scotts Miracle-Gro took the logical next step of turning the backyard dance by John Travolta and his daughter, Ella, from its Super Bowl ad into a TikTok challenge. Travolta joined TikTok as part of the initiative. @johntravolta Thanks to my daughter @ella.travolta for being a great dance partner. Join us and #DoTheScottsSlide @scotts_lawn #lawn #ad...
Tags: Advertising, John, John Travolta, Travolta, Ella, The Big Game, Scotts Miracle Gro, Social Pro Daily, Ella Travolta


Reddit Raises $250M+, Aims to Double Work Force in 2021

This should help pay the tab for its Super Bowl ad: Reddit raised over $250 million in series E funding from new and existing investors. The company said it plans to double its work force this year, adding in a blog post, "It's surprising not only for the pace of growth, but also that such...
Tags: Advertising, Reddit, Platforms, Social Pro Daily, Double Work Force


Man Stain! Watch the ‘SNL’ ad spoof for a men’s makeup brand that’s trying too hard to be manly

Guest host Dan Levy is slightly confused about what’s going on here.
Tags: Advertising, Dan Levy


Twitter surpassed 192 million daily active users in Q4 as the social media company grappled with criticism of its role in the spread of election misinformation

Twitter CEO Jack Dorsey. Francois Mori/AP Twitter's user count passed 192 million in Q4, it posted in its earnings report on Thursday. The growth coincided with the 2020 presidential election and mounting pressure on the tech firm. Twitter's decision to ban a New York Post story was a standout moment in the firm's fourth quarter. Visit the Business section of Insider for more stories. Twitter's user count surpassed 192 million in Q4, a growth that coincided with mounting pressure on the co...
Tags: Twitter, New York Post, News, Congress, Senate, US, Trends, Social Media, Joe Biden, Earnings, Silicon Valley, Jack Dorsey, Donald Trump, Rudy Giuliani, Dorsey, New York University


Super Bowl LV advertisers disappoint on diversity in the director's chair

Despite progress slowly being made in recent years, the Big Game wasn't worth the risk for clients, some say.
Tags: Advertising


Book Publishers Market Next Big Thing : Major Giants Hachette Livre, Planeta Group, Macmillan - Press Release - Digital Journal

Book Publishers Market Next Big Thing : Major Giants Hachette Livre, Planeta Group, Macmillan - Press Release   Digital Journal
Tags: Seo


Mastercard’s Chief People Officer and CMCO on the ROI in People, Purpose, and Collaboration

On the latest episode of The Business of Marketing, we sat down with Mastercard's Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer to discuss how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and...
Tags: Advertising, CMO, Mastercard, C-Suite, Adweek Podcasts, Healthcare Business, CMCO, Business of Marketing, The Business of Marketing, Michael Fraccaro


The Weeknd Surges on Spotify Following Super Bowl Halftime Show

Headlining the halftime show at Super Bowl 2021 certainly didn't hurt The Weeknd on Spotify. The streaming service said overall streams of The Weeknd shot up nearly 220% on its platform in Tampa, Fla., from 11 p.m. to midnight ET on game night, and the two top tracks were "Blinding Lights" and "Save Your Tears."...
Tags: Advertising, Tampa Fla, The Big Game, Social Pro Daily


Comments on the “SAFE TECH” Act

This year’s tsunami of Section 230 “reform” bills includes the “Safeguarding Against Fraud, Exploitation, Threats, Extremism and Consumer Harms (SAFE TECH) Act” from Sens. Warner, Hirono, and Klobuchar. This bill proposes over ten different Section 230 reforms, some of which I believe have never been proposed before, and any one of which could disrupt the Internet we know and love. Together, these reforms would reshape the Internet dramatically, in ways that would stun and anger most Americans....
Tags: Google, Amazon, Facebook, Supreme Court, Law, Congress, Marketing, US, United States, Aol, Vimeo, ECPA, Usc, Morton, Ugc, Matt Drudge


Beverly Hills cops try to weaponize Instagram’s algorithms in failed attempt to thwart live streamers

We don’t know if Beverly Hills Police Department (BHPD) Sergeant Billy Fair practices Santeria (or owns a crystal ball), but we know he listens to the Sublime song of the same name. We know this because he’s become a viral sensation on Instagram after blasting the 1990’s hit at a citizen in a misguided attempt to get Instagram’s algorithm to take down a live stream due to copyright infringement. Ironically, the officer of the law isn’t very clear on the social media site’s rules. But we’ll get t...
Tags: Startups, Instagram, Social Media, Artificial Intelligence, Beverly Hills, Neural


(Likely) First Cyberintrusion Into An American Water Treatment System

Yesterday, the city of Oldsmar, Florida conducted a press conference to disclose that an unknown person had remotely accessed the city’s water treatment system. The public was never in danger, since operators detected the breach quickly and reversed the changes made by the threat within moments. The change made to the system was “loud” — […]
Tags: Marketing, Cybersecurity, Incident response, Breaches, Oldsmar Florida, Zero Trust, Energy & Utilities, Security Risk Management


Roomvu adds digital ads to its automated video marketing

The app is centered on lead generation, providing customers with a categorized library of ready-to-share video content on a range of real estate topics, such as trends and forecasts, seller tips and neighborhood profiles.
Tags: Videos, Technology, Marketing, Radio, Websites, Online Marketing, Lead Generation, Video Marketing, Landing Pages, Select, News Brief, Real Estate Technology, Professional Photography, Digital Transaction Month, Theme-month-202102, Agent Profiles


Diversity in Super Bowl Ads Fails to Reflect the Audience

After a year of brands prioritizing diversity in their messaging (and staff), the famous faces who starred in ads for Super Bowl 55 didn't reflect the breadth and depth of its viewing audience. According to an Adweek analysis, of the 67 public figures--including actors, athletes and musical artists--who appeared in the night's in-game commercials (defined...
Tags: Advertising, Diversity, The Big Game, Equity and Inclusion


Labatt USA, Snap Bring the Arena to Fans of 4 NHL Teams

On to other sports: Brewer Labatt USA teamed up with Snap Inc. and four National Hockey League teams on an augmented reality experience that virtually brings Snapchatters to the arenas they currently can't visit. Fans of the Buffalo Sabres, Detroit Red Wings, Philadelphia Flyers and Pittsburgh Penguins (21 and older) can scan Snapcodes on cases...
Tags: Advertising, National Hockey League, Platforms, Pittsburgh Penguins, NHL Teams, Snap Inc, Social Pro Daily, Labatt USA Snap Bring the Arena, Brewer Labatt USA


Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows

And cultural relevance scores of the ads suggest brands fell short with viewers, an ANA initiative finds.
Tags: Advertising


Longaberger Launches Live Streaming QVC Style Selling Platform

This is an interesting spin on MLM/Network Marketing use of video. I took a look at the Longaberger live stream and found Rachel Longaberger, whose father founded the company in in 1973. I know companies do live streams about products all of the time, but this seems a little different. QVC has been producing sales […] The post Longaberger Launches Live Streaming QVC Style Selling Platform appeared first on MLM Blog - Network Marketing Blog.
Tags: Marketing, Internet Marketing, Qvc, MLM Network Marketing, MLM, Ty Tribble, Longaberger, Network Marketing News, MLM Blog, Live Steam, Rachel Longaberger


The bigger game (after the Big Game)

In the wake of a year like 2020, marketers need to find the right balance.
Tags: Advertising



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