Marketing


 

The Definition of Insurrection

Bruce Castor, one of the ex-President's attorneys, argued today that what occurred on January 6th was not an insurrection. He said that insurrection is a legal term of art that is well understood and does not cover what occurred at the Capitol.Frankly, I don't know what he's talking about. There are authorities here and there that you can say shed some light on what insurrection means, but there is no legal definition of that word that somehow excludes the events that are the subject of the impe...
Tags: Branding, Castor, Gerard N Magliocca


Anti-Trump Conservatives: Form a Faction, not a Third Party

Several news organizations have reported that officials of former Republican Administrations opposed to Donald Trump's continuing influence in the Republican Party are considering forming a breakaway third party. In this post, I explain why forming an Anti-Trump faction within the Republican Party is more likely to be successful than forming a new center-right third party. Generally speaking, third parties tend not to win many elections in the United States because of our first-past-the-post el...
Tags: United States, House Of Representatives, Green Party, Party, Republican Party, Republican, Donald Trump, Tea Party, Branding, Trump, Freedom Caucus, Libertarian Party, George Wallace, JB, Anti Trump, Electoral College


Section Three Applies to Former Officials

A leading argument by Republican Senators is that they cannot convict the ex-President because he is an ex-President. Whatever you think of that argument, the same rationale does not apply to a concurrent resolution finding the ex-President ineligible to serve under Section Three of the 14th Amendment.Section Three was widely applied to former federal officials. Any federal official who joined the Confederacy was rendered ineligible to serve again (without relief from Congress) under Section Thr...
Tags: Congress, Donald Trump, Branding, Trump, Gerard N Magliocca


DK's Quick Pandemic Pivot - Publishers Weekly

DK's Quick Pandemic Pivot   Publishers Weekly
Tags: Seo, Quick Pandemic Pivot Publishers Weekly


Celebrate Valentine’s Day with Great Cocktails Featuring Magic Bullet!

If you are working from home as many people are, you probably have discovered that work actually is spread out over 7 days and not the usual 5-day, 40-hour week. This kind of schedule tends to muck up family celebrations for birthdays and holidays. Now you can get your work done and also have some […] The post Celebrate Valentine’s Day with Great Cocktails Featuring Magic Bullet! first appeared on LA-Story.com.
Tags: Seo


Cannabis Product Tie-In With Kristen Wiig’s Trippy New Comedy Highlights a Growing Trend

A new movie called Barb & Star Go to Vista Del Mar, billed as escapist entertainment for Galentine's Day, is a surreal candy-colored mashup of buddy comedy and crime thriller with random musical numbers thrown in for good measure. It even had a Stranger Things-inspired trailer. Sound like a head trip? Then the flick's cross-promotion...
Tags: Advertising, Beer, Kristen Wiig, Barb, Spirits & Cannabis


With Violence Against the Community on the Rise, Asian American Marketing Leaders Seek Action

Last year, as the Covid-19 pandemic gained its devastating momentum, another scourge emerged: racist attacks against America's Asian population. The former administration's language, fanned flames of anger and hate crimes. Over time, the stories about violence against Asian Americans became less frequent. It bubbled over in recent weeks in the lead-up to Lunar New Year....
Tags: Advertising, America, Diversity, Leadership & Talent, Equity and Inclusion, Violence Against the Community


10 Biggest Marketing Trends for 2021

Marketing is essential to increase your company's exposure and drive revenue. Here are the 10 biggest marketing trends for 2021.
Tags: Marketing, Sales, Content Marketing, Social Media Marketing, Digital Marketing, Mark, Small business marketing, Marketing Trends, Startup Marketing, eCommerce marketing


How brands are ringing in the Lunar New Year

The Year of the Ox brings warm and fuzzies, laughs and even a bit of suspense.
Tags: Advertising


Unilever’s Debora Koyama on Putting Purpose at the Center of Everything

As Unilever's first ever Chief Growth Operations Officer, Debora Koyama has a very simple, but important mission: unlock growth for the company. With more than 25 years of experience, Debora has worked for some of the biggest companies in the CPG space including Anheuser-Busch InBev, L'Or?al, Diageo, Mondelez International, and Kraft Foods. She left her...
Tags: Advertising, Unilever, Kraft Foods, Anheuser Busch, Debora, C-Suite, Business of Marketing, Debora Koyama, Diageo Mondelez International


Marketing is Seduction and Commerce is Sex for e.l.f. CMO Kory Marchisotto

Okay, so based on the headline, you should know and be warned you're in for one helluva ride in this episode with e.l.f. CMO Kory Marchisotto. In fact, throughout this episode, Kory gives Heide and me a ton of headlines, including "Bright, Sassy, Badass" and "Curiosity, Courage, Conviction"-- not to mention plenty of "elfisms" and...
Tags: Advertising, Commerce, Kory, C-Suite, Heide, Adweek Podcasts, Kory Marchisotto, CMO Moves


Dunkin’ puts its spin on the NHL bubble and sales verdict still out on that weird Oatly Super Bowl ad: Trending

The week’s biggest moves, hits and misses .  
Tags: Advertising, NHL


Messenger From Facebook, Messenger Kids Roll Out Black History Month Sticker Pack

Messenger From Facebook and Messenger Kids released a limited-edition sticker pack to mark Black History Month. The stickers spotlight key community members from the #BlackBoyJoy, #BlackGirlMagic and #BlackHealthMatters movements who are harnessing their purpose and passion to redefine the future. More details are available here. The Messenger team also created a guide to help parents...
Tags: Advertising, Social Pro Daily, Chat & Messaging, Facebook and Messenger Kids, BlackBoyJoy BlackGirlMagic


Save money, have sex for Valentine's Day: Agency Brief

Plus: TBWA/Chiat/Day wins pizza and paints, Erich & Kallman is driven and Joan is telepathic.
Tags: Advertising, Joan, Valentine, Erich Kallman


At Proto, a Consultancy Started by Former R/GA Leaders, ‘We Are Creating New Things’

In September, a slew of R/GA leaders--six, to be exact--left the agency to form an unnamed innovation consultancy. Roughly 100 days in, its founders have gotten around to sharing its name, Proto, in addition to details regarding how it will operate and work with clients. Proto is the latest in a string of consultancies that...
Tags: Advertising, Proto, The Future of Agencies


Facebook Details Efforts to Protect Myanmar Citizens in Wake of Military Coup

Facebook shared details on steps it is taking to support the citizens of Myanmar following the military coup that occurred there Feb. 1. Director of policy for Asia-Pacific emerging countries Rafael Frankel said in a Newsroom post that the social network's primary objectives are to: Prevent online content from being linked to offline harm. Protect...
Tags: Facebook, Politics, Advertising, Asia Pacific, Myanmar, Newsroom, Social Pro Daily, Rafael Frankel


Brands’ AR Lenses on Snapchat Score Big on Super Sunday

More than 59 million Snapchatters in the U.S. engaged with augmented reality lenses on Super Bowl Sunday, and much of that engagement was with content from brands, as sponsored AR lenses saw over 200 million engagements from U.S. Snapchatters on game day. Snap Inc. creative strategy manager Christina Kavalauskas said in a statement, "The second...
Tags: Advertising, The Big Game, Snap Inc, Social Pro Daily, U S Snapchatters, Christina Kavalauskas


Adweek’s (Virtual) TV Upfronts and NewFronts 2021 Calendar

After last year's upfront season fell apart due to Covid-19, media companies are preparing for a more normal timeframe in 2021, including the return of upfronts week in May. Every upfront presentation this year is expected to be virtual, and Adweek's calendar will keep you updated with everything you need to know about this year's...
Tags: Advertising, Adweek, TV Upfronts, NewFronts, Streaming & OTT, Programming & Performance


Poshmark Expands Into Pets to Show It Can Grow Post-IPO

Fashion resale marketplace Poshmark is adding a new pet category to cater to the animal lover in all of us. The move comes as pet ownership in the U.S. hits 67% and capitalizes on two recent trends: secondhand goods and pets. Poshmark is the latest retailer to expand its focus on pets, following the likes...
Tags: Ecommerce, Advertising, Poshmark


Truly Taps Drag Queen Monét X Change to Launch Iced Tea Hard Seltzer

Mon?t X Change can finally add gold appraisal to the skills section of her resume. After winning RuPaul's Drag Race All Stars, launching her own talk show and securing a network of super fans, she seems to be delving into yet another industry. The gold in question? Cans of Truly iced tea hard seltzer. Throughout...
Tags: Advertising, Beer, Food & Beverage, Spirits & Cannabis


Truly Taps Drag Queen Monét X Change to Launch Hard Seltzer Iced Tea

Mon?t X Change can finally add gold appraisal to the skills section of her resume. After winning RuPaul's Drag Race All Stars, launching her own talk show and securing a network of superfans, she seems to be delving into yet another industry. The gold in question? Cans of Truly Iced Tea Hard Seltzer. Throughout the...
Tags: Advertising, Food & Beverage


Too-Sexy BMW on the Catwalk at NY Fashion Week

New York Fashion Week 2021, which oddly enough begins today and ends tomorrow, marks the return of BMW of North America to the catwalk. BMW rejoins Fashion Week, a celebration of fashion, culture, design, and economic development. This year, BMW chose to collaborate with acclaimed women’s fashion designer, LaQuan Smith, on a custom-content series. Smith, a […] The post Too-Sexy BMW on the Catwalk at NY Fashion Week appeared first on The Truth About Cars.
Tags: New York, Design, Advertising, Marketing, Events, Luxury, Autos, Bmw, North America, Sales And Marketing, Smith, Fashion Week, Branding, New York Fashion Week, NY Fashion Week, Couture


One way to fix social media? Look at how the US, UK, and USSR dealt with radio in the early 20th-century

Ethan Zuckerman is the head of the Institute for Digital Public Infrastructure at the UMass–Amherst and the author of such books as Digital Cosmopolitans: Why We Think the Internet Connects Us, Why It Doesn't, and How to Rewire It and the brand-new Mistrust: Why Losing Faith in Institutions Provides the Tools to Transform Them. — Read the rest
Tags: Post, News, Social Media, Broadband, Infrastructure, Ussr, Internet Infrastructure, US UK, Amherst, UMass, Public Broadcasting, Ethan Zuckerman, Save The Internet Act, Public Service Broadcasters, Internet Governance, Public Infrastructure


Watch the newest commercials on TV from Arby’s, Garnier, Pearle Vision and more

Drew Barrymore helps hype the Garnier Whole Blends Sulfate-Free Remedy hair-care line.  
Tags: Advertising, Arby, Barrymore, Garnier Pearle Vision


How 3 Brands Crafted Valentine’s Day Campaigns Reflecting the Times on Facebook, Instagram

Valentine's Day is being celebrated differently this year, thanks to the pandemic, which makes Valentine's Day marketing a little different, as well. Facebook shared three examples of brands finding creative ways to adapt via its platform and Instagram. Lingerie brand Adore Me sought out to portray normal, everyday people, rather than stereotypical "lingerie models," turning...
Tags: Facebook, Ecommerce, Advertising, Times, Facebook Instagram, Social Pro Daily, Instagram Lingerie


Reddit’s Short Squeeze Saga Exposes Challenges and Opportunities for All Brands

As share prices have returned to earth for GameStop, AMC, Blackberry and other struggling brands caught up in January's Reddit-fueled short squeeze stock frenzy, a clearer picture of their actual marketing strengths and weakness is emerging. The actions of individual investors, spurred by a populist revolt against hedge funds shorting stocks on a message board...
Tags: Digital Transformation, Advertising, Reddit, GameStop AMC BlackBerry


My Social Media Career Is Not a Side Hustle

I've worked in social media for five years, and I struggle with imposter syndrome in the job I do every day. I struggle to feel like I'm doing a real job that's as important as other marketing jobs. Words matter. Suggesting that my full-time job could be someone's part-time gig only perpetuates this stereotype that...
Tags: Advertising, Social Media, Voice


Profiles in Black Creativity: Erin Smith Sets Others on the Creative Path

Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today, we're spotlighting Erin Smith, writer at Instrument and founder of CreativGen, an initiative that educates high school students about careers in creative industries. The program connects agencies and brands...
Tags: Advertising, Diversity, Derek Walker, Erin Smith, Leadership & Talent, Equity and Inclusion


Lowe’s Takes Customer Engagement Literally and Figuratively During Night of Lowemance

The list of possible Valentine's Day gifts this year has expanded to include splash painting at a big box hardware chain, thanks to Lowe's first-ever Night of Lowemance event. On Feb. 14, the retailer is inviting 50 couples to select stores in ten markets for what it calls a "one-of-a-kind Valentine's Day experience" following "a...
Tags: Advertising, Lowe, Retailing, Lowemance


Single Property Website Support: How Do I Add or Edit a Link To My Facebook Account?

To add or edit a link to your Facebook account or page on any AgencyLogic PowerSite Pro single property Website, follow these steps. Step 1: Visit PowerSitePro.com and login: Step 2: Click the “Agents” link: Step 3: Click the “Edit” icon: Step 4:Add or edit your Facebook account or page in the “Facebook” field and click the “Update” button. This is not a free form, text field. Please make sure you add “http://” or “https://” in front of your Website add...
Tags: Facebook, Marketing, Radio, Agent, Real Estate News, AgencyLogic, Single Property Website



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