Marketing


 

Glassdoor Debuts Company Ratings on Diversity, Equity and Inclusion Topics

Job insights platform Glassdoor expanded upon the tools it introduced last September to help its users better understand diversity, equity and inclusion at companies, introducing employee-provided company ratings and salary reports broken out by specific demographic groups Wednesday. The tools released last September enable employers to share their related commitments, programs and goals, including a...
Tags: Advertising, Diversity, Social Pro Daily, Equity and Inclusion


Shiprocket Raises $27 Mn From Tribe Capital, March Capital After D2C-Powered Logistics Boom In 2020 - Inc42 Media

Shiprocket Raises $27 Mn From Tribe Capital, March Capital After D2C-Powered Logistics Boom In 2020   Inc42 Media
Tags: Seo


Global Entertainment and Media Market : Comcast, Walt Disney, Bertelsmann, Viacom, Vivendi, Lagard̬re, News Corporation, BBC, Televisa, The New York Times, etc. РAtlantic Financial Management - Atlantic Financial Management

Global Entertainment and Media Market : Comcast, Walt Disney, Bertelsmann, Viacom, Vivendi, Lagardère, News Corporation, BBC, Televisa, The New York Times, etc. – Atlantic Financial Management   Atlantic Financial Management
Tags: Seo, Global Entertainment, Comcast Walt Disney Bertelsmann Viacom Vivendi, News Corporation BBC Televisa The New York Times


New on Strong Language: You bet your asterisk!

My new post for Strong Language (the sweary blog about swearing) asks: When the old swears no longer shock, what’s an advertiser to do? One answer: swear-ify inoffensive words by inserting asterisks into them. Read “You bet your asterisk!”   [Author: Nancy Friedman]
Tags: Advertising, Linguistics, Nancy Friedman, Profanity, Strong Language


Unique Multi-Media Art: “UNCONCEALED” on Display at Figat7th!

UNCONCEALED by LA Artist Leticia Maldonado Comes to DTLA     The site-specific installation of neon art for FIGat7th allows visitors, shoppers, and more to view the designs from the outside through the window façade.   In the darkest part of the night, it takes an act of imagination to know that a light is […] The post Unique Multi-Media Art: “UNCONCEALED” on Display at Figat7th! first appeared on LA-Story.com.
Tags: Seo, LA Story, LA Artist Leticia Maldonado Comes


Facebook's botched Australia news ban hits health departments, charities and its own pages

Social media company’s ban on sharing news has also affected dozens of government, not-for-profit and community pagesThe Bureau of Meteorology, state health departments, the Western Australian opposition leader, charities and Facebook itself are among those to have been hit by Facebook’s ban on news in Australia. On Thursday morning Facebook began preventing Australian news sites from posting, while also stopping Australian users from sharing or viewing content from any news outlets, both Austra...
Tags: Health, Facebook, Mark Zuckerberg, Technology, Media, Social Networking, Australia, Social Media, Australia news, Digital Media, Australian politics, Australian media, Bureau of Meteorology


Shiprocket raises $27 million as part of Series C3 funding round - Economic Times

Shiprocket raises $27 million as part of Series C3 funding round   Economic Times
Tags: Seo, Economic Times, Shiprocket


With These Striking Ads, McDonald’s Again Proves It Doesn’t Even Need to Say Its Name

LONDON--McDonalds's has increasingly been experimenting with logo-free ads over recent years, flexing the power of its world famous menu and visual branding to create ads that scream McDonald's, without even having to say it. Last year, Leo Burnett London created an outdoor campaign with billboards that featured only a list of key ingredients that make...
Tags: London, Advertising, Mcdonalds, Out Of Home, Food & Beverage, McDonald, Leo Burnett London


Upload files in Spring Boot application using Commons FileUpload

In our previous post, we saw how to upload a file using the Spring framework’s default implementation for MultipartFile interface. In this post, we will see how we can use the Commons […]
Tags: Seo, Spring, Spring Boot


Facebook blocks health departments, charities and its own pages in botched Australia news ban

Social media company’s ban on sharing news has also affected dozens of government, not-for-profit and community pagesThe Bureau of Meteorology, state health departments, the Western Australian opposition leader, charities and Facebook itself are among those to have been blocked on Facebook in Australia as a result of the company’s wide-ranging ban on sharing or viewing news. On Thursday morning Facebook began preventing Australian news sites from posting, while also stopping Australian users fro...
Tags: Health, Facebook, Mark Zuckerberg, Technology, Media, Social Networking, Australia, Social Media, Australia news, Digital Media, Australian politics, Australian media, Bureau of Meteorology


Your Website Is Your B2B Shop Window

How many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website. My analysis showed how difficult it was for a buyer to understand digital business transformation services from the firm’s website. It’s perhaps not […]
Tags: Digital Transformation, Marketing, B2b Marketing, Customer Experience, Digital Business, Digital Product Management


European grocer Lidl challenges U.S. brands in new campaign

European grocer Lidl challenges U.S. brands in new campaign, its first major work from new lead creative AOR VMLY&R.
Tags: Advertising, Lidl


Leon Bridges, Kaytranada Debut Original Tracks on TikTok

TikTok's celebration of Black History Month has taken a musical turn. Grammy Award-winning rhythm-and-blues artist Leon Bridges and electronic music artist Kaytranada dropped original tracks on the video creation platform, while new media brand SongPsych is taking people on deep dives into genres and new Make Black Music playlists were created by the TikTok music...
Tags: Advertising, Diversity, Leon Bridges, Kaytranada, Social Pro Daily, Equity and Inclusion


How To Ruin Your Network Marketing Reputation – “The Curiosity Approach”

There is a prospecting and opportunity invite strategy that has been around for a very long time (at least since the 80’s). It’s called “The Curiosity Approach”. There are many variations of the curiosity approach, some more ethical than others. Typically this approach involves different levels of secrecy surrounding your intentions. Back in my Amway […] The post How To Ruin Your Network Marketing Reputation – “The Curiosity Approach” appeared first on MLM Blog - Network Marketing Blog.
Tags: Marketing, Amway, Scam Alert, Network Marketing News, Network Marketing Profession, Curiosity Approach


Can Being Competitive Lead to a More Successful Life?

It’s common knowledge that competitiveness leads to success.  Some of the most accomplished people of our time like Steve Jobs were known for being hyper-competitive perfectionists. Ambitious people go far in life because they’re always trying to be the best version of themselves. They don’t accept failure and have the level of motivation necessary to achieve their goals.  To encourage you to embrace your competitive streak, here are four reasons why being driven leads to a better life.  ...
Tags: Steve Jobs, Life, Goals, Miscellaneous, Marketing, Mark Cuban, Harry Potter, Jk Rowling, Mindset, Oprah, Michael Bloomberg


Private equity is backing big e-commerce deals

Good morning and welcome to Insider Advertising for February 18. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Private equity's e-commerce money.Where ad agencies are hiring.FuboTV's future.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Providence Strategic Growth 10 private equity firms lik...
Tags: Amazon, Media, Advertising, Marketing, Trends, Digital Media, Healthcare, Manhattan, New York Stock Exchange, Rupert Murdoch, KKR, Blackstone, Ogilvy, Reuters, Streaming Tv, McDonald


Road to Challenger Brands: Data Doesn’t Make the Decisions at Pearle Vision

There are many ways to view Pearle Vision's brand identity: It's at once international, national and local; a retailer of fashion eyewear with a primary focus on eye care. When the coronavirus pandemic hit the U.S. almost a year ago, Pearle's primary role as "the neighborhood eye care specialist" was even more central to its...
Tags: Advertising, Challenger Brands, Pearle Vision, Pearle


Facebook Bans News in Australia and I Feel Fine

As lawmakers in Australia continue to insist on moving forward with legislation to force Facebook to pay publishers for the right to link to their stories, the social network has decided to block users in the country from sharing or viewing news articles on its platform.Read more...
Tags: Google, Facebook, Science, Australia, Social Media, Software, Computing, Advertising Revenue, World Wide Web, Social Software, Criticism Of Facebook, Blog Hosting Services, Technology Internet, Facebook Bans News


Road to Challenger Brands: How Bombas’ Product Expansion Roadmap Has Been Guided by Its Mission for Social Good

While other digitally native brands may have pioneered the buy-one-give-one model in which an item is donated to those in need for every item sold, it was Bombas that figured out how to create a profitable sustainable company--despite only raising $4 million in capital. The sock brand recently expanded into underwear, given it's the second...
Tags: Advertising, Challenger Brands, Bombas, Mission for Social Good


YouTube Originals Chief Doesn’t Regret Letting Cobra Kai Leave for Netflix

YouTube's biggest scripted series ever, the Karate Kid spinoff series Cobra Kai, has since become a breakout hit on Netflix after YouTube waved goodbye to the show last year. But YouTube Originals programming chief Susanne Daniels isn't sweating the loss of her highest profile show. At the Television Critics Association's virtual winter press tour Wednesday,...
Tags: Youtube, Advertising, Netflix, Television Critics Association, Susanne Daniels, Streaming & OTT, TCA Press Tour


Harnessing the Web to Stay Ahead in a Competitive Market

Real Estate Webmasters helps Texas real estate professional double down on SEO Rodenbeck When talking technology with Ryan Rodenbeck—broker/owner of Spyglass Realty in Austin, Texas—you can feel the energy amping up in his voice. Rodenbeck recently raved about the ways he’s harnessing the web to grow his brand as he and his team grab up marketshare in the highly competitive Austin, Texas, region. After spending a few years working as an agent before getting his broker’s license in 2008, Roden...
Tags: Google, Texas, News, Seo, Ppc, Radio, Latest News, Austin Texas, Real Estate Technology, Spotlights, Real Estate Website, John Voket, Real Estate Webmasters, Ryan Rodenbeck, Spyglass Realty, Rew


Experiential agency NA Collective closes as a 'casualty of the pandemic'

Shop had fielded live activations for Nike, Tinder, Facebook and more at events like SXSW and Bonnaroo.
Tags: Advertising, Sxsw, Nike Tinder Facebook


Peacock Leans Into Comedy, Reality in Expanded Originals Slate Following Covid Delays

When Peacock debuted nationally last July, it was only able to offer up a modest lineup of nine originals after Covid-19 production delays limited the new service's inaugural slate. But heading into spring, the streamer is finally serving up some more of the original series that NBCUniversal first announced when it unveiled plans for Peacock...
Tags: Advertising, Peacock, Streaming & OTT, TCA Press Tour, COVID


Here’s How Popeyes’ CMO Stays Inspired in an Ever-Evolving Industry

Popeyes has stood out in the marketing landscape in the last two years. From fried chicken sandwiches to joining the 2021 stock phenomenon, and decorating their New Orleans restaurants like Mardi Gras floats, Bruno Cardinali, Chief Marketing Officer of North America, has kept a close eye on pop-culture and successfully positioned Popeyes in the middle...
Tags: Advertising, New Orleans, North America, Mardi Gras, Innovators, Bruno Cardinali


YouTube to Bring Shorts to the U.S. in Beta

Shorts, YouTube's answer to TikTok and Instagram Reels, will be coming to the U.S. in beta form in the coming weeks. The Google-owned video site began beta-testing Shorts in India last December, and chief product officer Neal Mohan said in a blog post that the number of Indian channels using Shorts has more than tripled,...
Tags: Google, India, Advertising, U S, Neal Mohan, Streaming & OTT, Social Pro Daily


Seeking nominations for the top PR agents for YouTube, TikTok, and Instagram stars in 2021

Kevin Mazur/Getty Images Insider is launching our second annual list of the top PR agents for social-media stars.  We want to hear from you about who the top PR pros in the influencer industry are. Please submit your nominations by February 26 and email [email protected] with any questions. Visit the Business section of Insider for more stories. The biggest social-media stars often have an entire team behind them made up of managers, agents, and PR pros. While managers and agents are h...
Tags: New York, Media, Instagram, Youtube, Advertising, Los Angeles, Trends, Sydney, Influencers, Kevin Mazur Getty, Instagram YouTube, Tech Insider, David Dobrik, Tiktok, Emma Chamberlain, Dobrik


Here’s the Story Behind McDonald’s ‘Aesthetically Minimal’ Global Packaging Redesign

There are few brands more globally recognizable than McDonald's--which makes refreshing any element of its famous branding a delicate, considerate and meticulous process. So it was no small task when, at the end of 2016, design agency Pearlfisher was appointed by the mega brand to take on the redesign of its packaging. The result, unveiled...
Tags: Advertising, Food & Beverage, McDonald, Packaging Design, AdWeek Instagram, Pearlfisher


Agent advertising platform Audience Town applauds $2.1M in new funding

Audience Town's CEO Ed Carey: "Audience Town has built the first advertising platform powered by proprietary data and designed to meet the needs of the real estate industry."
Tags: Technology, Advertising, Radio, Venture Capital, Streaming Services, Seed Funding, Online Advertising, Industry News, Retargeting, Select, News Brief, Website Advertising, Listing Advertising, Ed Carey, Digital Display Advertising, Audience Town


Black Profiles in Creativity: Oriel Davis-Lyons Creates The One School

Throughout Black History Month, we're partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals. Today we're featuring Oriel Davis-Lyons, creative director at Spotify. Davis-Lyons is the founder of The One School, a free, 16-week portfolio school for Black creatives that he runs in partnership...
Tags: General, Advertising, Derek Walker, One School, Leadership & Talent, Oriel Davis Lyons, Spotify Davis Lyons


Reddit Breaks Out Its Redesign Brush

Reddit detailed all of the changes to its platform that were implemented from Feb. 2 through 16. The simplified look for posts in feed that was added for the mobile web and iOS last year was extended to Android, including more consistent icons and colors, as well as removing unnecessary copy or information. Reddit said...
Tags: Advertising, Reddit, Platforms, Social Pro Daily



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