Marketing


 

AMACC: Confinement


Tags: Advertising


Fundación Marie Stopes: Not today


Tags: Advertising, Fundación Marie Stopes


Popeyes: Popeyes Keep Good Times a Float

Year after year, Mardi Gras is the most iconic celebration in New Orleans where parades and parties fill the vibrant streets with excitement. This year with the health of residents and tourists being the priority for NOLA, the festivities have officially been cancelled, and while that definitely puts a damper on celebrations it also puts economic strains on the city of NOLA for businesses and individuals with work tied to the celebrations. Everyone from Mardi Gras float artist...
Tags: Advertising, New Orleans, Mardi Gras, NOLA


Jaguar: All that matters


Tags: Advertising, Jaguar


Colgate: Adventures in the Molar System


Tags: Advertising, Colgate


Unfriending Australia

In this Marketing Over Coffee: In this episode Australian News, Social Media as Donut, How Google Searches, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and Uber for Business Google having to pay to access Australian News, Facebook unfriends Australia Edison’s Twitter Before and After Trump #SocialHabit Social Media is bad for society 6:48 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From fi...
Tags: Google, Podcast, Australia, Marketing, Uber for Business, Marketing Over Coffee Newsletter, Jeff Coyle, Analytics for Marketers Slack Group Get the Job, Unfriending Australia, Uber for Business Google, Australian News Facebook, Australia Edison, SocialHabit Social Media


Global and Japan Entertainment and Media Market Expected to Reach Top CAGR: Comcast, Walt Disney, Bertelsmann, Viacom, Vivendi, Lagardère, News Corporation, etc. - Express Keeper

Global and Japan Entertainment and Media Market Expected to Reach Top CAGR: Comcast, Walt Disney, Bertelsmann, Viacom, Vivendi, Lagardère, News Corporation, etc.   Express Keepe
Tags: Japan, Seo


YouTube Spaces Goes 100% Virtual

The coronavirus-induced trend of shifting from physical locations to virtual locations caught YouTube Spaces in its wake. YouTube Spaces debuted nine years ago in major cities worldwide as physical locations where creators could access resources including classes, events and state-of-the-art studios. In 2016, the Google-owned video site expanded the initiative to pop-up events in cities...
Tags: Google, Advertising, YouTube Spaces, Social Pro Daily, Life After Lockdown




Voces de la Ausencia: Missing Voices


Tags: Advertising


Fossil Dickinsonia in Bhimbetka Sandstones: Nature India Article

 My short piece published in Nature India on the surprising report of Ediacaran age fossil Dickinsonia in the Bhimbetka caves near Bhopal, Central India, and its geological and biological significance.an excerpt:" The biological affinity of Dickinsonia is controversial. Most scientists tend to accept it as an early animal. Some like Gregory Retallack, co-discoverer of this fossil, think of it to be a large algae or lichen. He argues that the mainstream view that Dickinsonia was a marine animal i...
Tags: India, Seo, Evolution, Fossils, Palaeontology, Sedimentary Basins, Suvrat Kher, Retallack, Metazoans, Dickinsonia, Geochronology, Bhimbetka, Ediacaran, Neoproterozoic, Bhimbetka Sandstones, Nature India


Mashroom: Landlords and Tenants a true love story


Tags: Advertising


Roku Has Record Year As Covid-19 Accelerates Cord-Cutting

While many of its linear counterparts are still staggering from the impact of Covid-19, Roku continues to thrive. The platform had another record year and quarter, it told investors today, more than doubling monetized video advertising impressions year-over-year and seeing unprecedented streaming activity from its now-51.2 million active accounts. That number, it noted, is more...
Tags: Advertising, Roku, TV Upfronts, Streaming & OTT


The Canada Games Spark Greatness with New Brand

The Canada Games Council (CGC) enlisted Vancouver creative agency Will to re-envision the brand positioning and visual identity of the Canada Games to inspire the next generation of up and coming Canadian athletes.   Since 1967, the Games have represented the highest level of national competition in Canadian sport and have served as a symbol of the passion, connection and possibility that defines the Canadian spirit. Though the Games have had a huge amount of success and launched the care...
Tags: Advertising, Canada, Vancouver, Will, Quebec City, Host, Lululemon Athletica, Prince Edward Island, Confederation Bridge, CGC, Sports Ads, Lennie Gallant, Catriona Le May Doan, Canada Games, Nick Richards, Gloria J


National Lash Day Is 2/19! Doll Up Your Lashes with Your Favorite Mascara!

National Lash Day is approaching FAST! This is all about your lashes and how you dress them up as well as take care of them. I am sharing with you several mascaras that I LOVE because they give me amazing lashes easily! Also, I will be including products that I feel are really worthwhile and […] The post National Lash Day Is 2/19! Doll Up Your Lashes with Your Favorite Mascara! first appeared on LA-Story.com.
Tags: Seo, LA Story


Let’s Try This Again: WhatsApp Preps Users for Changes to Terms of Service, Privacy Policy

WhatsApp's much-maligned updates to its terms of service and privacy policy, pushed back from its original Feb. 8 deadline for acceptance by users, will now take effect May 15, and the Facebook-owned messaging application detailed steps it will take to provide more information, while taking a shot at some of its competitors. The first attempt...
Tags: Facebook, Advertising, Social Pro Daily, Chat & Messaging


The Trade Desk's fourth-quarter earnings boosted by political ad spending and shift to CTV

Ad tech company saw quarterly revenue rise 48 percent to $320 million.
Tags: Advertising, CTV


Twitter Commits to 25×25 Pledge on Underrepresented Groups in Leadership Roles

The number 25 looms large in Twitter's diversity, equity and inclusion plans. The social network said Thursday that it is committing to the 25x25 pledge, an initiative led by the Silicon Valley Leadership Group to challenge companies to either fill 25% of executive roles with hires from underrepresented groups by 2025, or to boost the...
Tags: Advertising, Diversity, Silicon Valley Leadership Group, Social Pro Daily, Equity and Inclusion


SEO 101: How Google Crawls, Indexes, and Ranks Content

There’s been quite a bit of confusion about how Google works when it comes to the process of indexing and ranking our websites, so I thought I’d take a few minutes to lay out the process as best as we know it. Much of this information comes directly from Google’s technical teams – developer interviews, […]
Tags: Google, Marketing, Seo, Search Engine Optimization


The Trade Desk’s Q4 Revenue Leaps 48% to $320 Million

The Trade Desk, the industry's largest pure-play programmatic advertising company, posted annual revenue of $836 million as its Q4 revenue jumped 48% year over year. Top line TTD's revenue came in at $319.9 million in Q4, ahead of earlier forecasts of $292 million. Key drivers of the growth came from emerging channels such as audio...
Tags: Advertising, Ad Tech, TTD, Briefly


Publishers brace for a potential Facebook traffic crash after Australia ban

Hi and welcome to Insider Advertising for February 19. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Publishers react to Facebook news block.WarnerMedia axes agencies."Reply All" backlash.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Nick Wass/Associated Press Facebook's news ban has crushe...
Tags: Google, Amazon, Facebook, Media, Maryland, Australia, Advertising, Dc Comics, Trends, Digital Media, Heineken, News Corp, Gal Gadot, Reilly, Havas, Dos Equis


Small Agency Awards entries are now open

Program recognizes outstanding shops with 150 employees.
Tags: Advertising


New Spatial Audio System Allows Low-Vision Tennis Fans to Better Follow Australian Open

A pioneering audio system debuting at the Australian Open this week seeks to translate live ball position data from tennis matches into spatial sound effects to make it easier for blind and low-vision fans to follow the action. The stream is called Action Audio, and it was developed through a partnership between digital agency AKQA,...
Tags: Advertising, Emerging Tech


Roku gains after quarterly revenue forecast tops estimate

Shares have roughly doubled since early November, when the company reported third-quarter results.
Tags: Advertising


Sam's Club names VMLY&R its first agency of record after review

Never a big spender and long in the shadow of sibling Walmart, Sam's "blown away by caliber of competiton."
Tags: Advertising, Sam, Walmart Sam


Highveld Syndication BRP and Nova chair sued for R110m - Moneyweb.co.za

Highveld Syndication BRP and Nova chair sued for R110m   Moneyweb.co.za
Tags: Seo, Highveld Syndication BRP


7 Ways to Provide Allyship to the Asian American Community

With inequities, injustices and hate faced by multiple communities on a daily basis, many have stepped up asking-what can we do? How can we help? How can we be allies, friends, peers? Allyship, at times, can feel like it needs to be grandiose actions but, in reality, can still be impactful through several everyday actions....
Tags: Advertising, Diversity, Allyship, Asian American Community, Equity and Inclusion


Lexus made a car just for gamers

The brand made just one ‘Gamers’ IS’ in a partnership with Twitch—but it shows the lengths automakers are taking to lure the coveted demographic.  
Tags: Advertising


Diageo’s Nuno Teles and Yum! Brands’ Kevin Hochman on Making the Jump from CMO to President

Nuno Teles, President of Diageo Beer Company and Kevin Hochman, U.S. President of KFC & Pizza Hut at Yum! Brands have both had long and successful careers as marketers and made the leap from CMO to President. So, how did they get to the top? What skills were essential for them to develop in order...
Tags: Advertising, CMO, Diageo, Yum Brands, KFC Pizza Hut, Kevin Hochman, C-Suite, Nuno Teles, Adweek Podcasts, Business of Marketing, Diageo Beer Company



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