Marketing


 

Shiprocket bags $27M in Series C3 round by Tribe Capital & March Capital - Techstory

Shiprocket bags $27M in Series C3 round by Tribe Capital & March Capital   Techstory
Tags: Seo, Tribe Capital amp


Sheriff: 2 Arrested After Trying To Sell Stolen Candles, Lotions On Social Media

SACRAMENTO (CBS13) — Two suspects were arrested after trying to sell stolen candles and lotions to an undercover detective online, the Sacramento County Sheriff’s Office announced Friday. Officials say the suspects stole $3,000 worth of merchandise from a store in the 2600 block of Fair Oaks Boulevard and later tried to sell the items on social media. It appears the merchandise came from the Bath & Body Works store in Loehmann’s Plaza Shopping Center. After trying to sell the products to an unde...
Tags: Crime, Local, Sacramento, Social Media, Cbs, Megan, Loehmann, Fair Oaks Boulevard, Sacramento County Sheriff s Office, Sacramento News, Michigan Family School Board


Preserving the University Press of Kansas

A few weeks ago, I received an email explaining that the University Press of Kansas is undergoing an audit that could lead to its closure. I received that email because I published a book with that Press, as others on this blog have. I just want to say how strongly I support the mission of the University Press of Kansas. They put out my first book, and in doing so took a chance on an unknown junior scholar. This sort of venue is vital for other junior scholars trying to make their mark. In addit...
Tags: Press, Branding, Gerard N Magliocca, University Press of Kansas


How to Get a Job, Fast

Whether you’re looking for your first job out of college or are switching careers, getting a job rarely feels easy. Applying for a job can be a long process with lots of rejection and disappointment along the way.  The good news is that there are some great tried-and-tested tactics to help you with your job hunt. The key to making the job search a bit less painful is to get focused, strategic, and proactive. That  dream job  won’t just fall at your feet, you’ve got to go out and get it.  ...
Tags: Google, Marketing, Linkedin, Job Search, Job Interview, Resumes, Job Change, Find your Dream Job


Director/Photographer Zen Sekizawa Signs With WoodShop; Company Continues to Expand Diverse Directorial Roster

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Tags: Advertising, Zen Sekizawa Signs With WoodShop


How to get access to and create Story Pins on Pinterest with an approved business account

Pinterest users with approved business accounts can now test out a new feature called Story Pins. Rich Polk/Getty Images for Pinterest You can get Story Pins on Pinterest, similar to Instagram Stories, with a Pinterest business account. With Story Pins, you can combine multiple images, videos, and text to market and promote your business in new ways. Pinterest Story Pins are still in the beta phase of development so you'll need to be approved before you can use this feature. Visit Insider'...
Tags: Pinterest, Small Business, Creative, Trends, Social Media, Tech Insider, Instagram Stories, Pinterest Pins, BI-freelancer, Tech Reference, Software & Apps (Reference, Tech How To, Chrissy Montelli, Pinterest Story Pins, Story Pins Rich Polk Getty Images, Currently Story Pins


6 Seconds or 15 Seconds? Snap, Magna, IPG Media Lab Seek the Answer

What's the difference between six seconds and 15 seconds? Snap Inc., Magna and IPG Media Lab fought the urge to reply, "nine seconds," and instead examined responses to video ads of those lengths. Magna recruited more than 7,700 participants using both PCs and mobile devices, and they were then assigned platforms based on their media...
Tags: Advertising, Platforms, Magna, Ipg Media Lab, Social Pro Daily, Snap Inc Magna


Should I Buy a House Now?

With 10.1 million people out of work, why is the housing market hotter than it’s been in years? In December 2020, the median sales price of an existing single-family home was $314,300.  This represents a 13.5% increase from the prior December and is also the highest median price range for a December on record. If so many people are out of work in the financial crisis of the Covid-19 pandemic, how can others afford to buy a house? Answer: low interest rates. The average APR on a 30-year...
Tags: Real Estate, Marketing, Debt, Hoa, TCO, Ramit, Master Your Money, Finance Basics, TCO Total Cost of Ownership Additional


Shaq stands in for Tony the Tiger, and Kendall Jenner gives tequila a shot: Trending

The week’s biggest moves, hits and misses.
Tags: Advertising, Kendall Jenner, Shaq, Tony


Road to Challenger Brands: How Vrbo Plans to Bounce Back From the Pandemic

Short-term rentals saw a rebound this past year once it became clear consumers were comfortable with the idea of staying in private vacation homes rather than hotels. Expedia-owned Vrbo is hoping to keep that momentum going into 2021 by drawing in first-time customers as travel begins to open back up again. With two and a...
Tags: Advertising, Expedia, Vrbo, Challenger Brands


Watch the newest commercials on TV from SodaStream, Cadillac, Olly and more

Cadillac celebrates “the audacity of Blackness.”
Tags: Advertising, Cadillac, SodaStream Cadillac Olly


Mike's likes WorkInProgress, and help is on the way for Texas shops: Agency Brief

Also, S4 goes green, inspiring Black History Month ideas and, we told you so.
Tags: Texas, Advertising, Mike, WorkInProgress


Facebook Gaming Backs Community Tournaments With Prize Money, Technology

Facebook Gaming is teaming up with several gaming community partners to hold over 90 community tournaments. The tournaments are open to the public, and Facebook Gaming will provide a $1,000 prize pool for each event. Registration and participation are free. Facebook Gaming rolled out its tournaments feature last April as a way to help people...
Tags: Gaming, Advertising, Social Pro Daily, Facebook Gaming, Facebook Gaming Backs Community


Yes, Snapchat has a dark mode - but it's only available to some users. Here's how to check if you have it

Certain iPhone users can now enable dark mode on Snapchat. Reuters Snapchat does have a dark mode setting, but it isn't available to all users yet. As of this writing, Snapchat dark mode is only available to iPhone users in Australia and some parts of the US. If dark mode is available on your Snapchat account, you can enable it in your Snapchat profile's settings. Visit Insider's Tech Reference library for more stories. Many social media apps have a "dark mode" these days, allowing users t...
Tags: Australia, US, Trends, Social Media, Snapchat, Social Media Apps, Tech Insider, Dark Mode, Snapchat Redesign, BI-freelancer, Tech Reference, Software & Apps (Reference, Tech How To, Chrissy Montelli, Snapchat Reuters Snapchat


Apple TV+ Grows Slate as Service Looks for Its Next Breakout Hit

It's been a little more than a year since Apple made the unusual decision to debut streaming service Apple TV+ with only original programming, instead of licensing content from other media companies to build out a large library for viewers. Heading into 2021, Apple is growing its content coffers even more considerably, adding several new...
Tags: Apple, Advertising, Streaming & OTT, TCA Press Tour


Sam’s Club Names VMLY&R as First Agency of Record

Big-box Walmart's retail warehouse division Sam's Club appointed WPP's VMLY&R as its first agency of record following a review conducted in partnership with search consultancy Select Resources International (SRI). The appointment of Sam's Club first agency of record marks a consolidation for the brand, which previously worked with a variety of agency partners across different...
Tags: Advertising, Walmart, Accounts, Sam, WPP, Sam s Club


With Refreshing Levity and Optimism, Vistaprint’s New Campaign Supports the Small Biz Pivot

While one may be tired of hearing the word "pivot" in the marketing world, small businesses don't necessarily have a choice. Vistaprint is one of the brands that have long been a companion to small businesses (think business cards and other marketing products) and have made a home playing it relatively straight, using mostly direct-response...
Tags: Advertising, Vistaprint, AdFreak, Ad of the Day, Creative Thinkers, Creative Disruption, Optimism Vistaprint


New Sundancer Boat a BMW Designworks and Sea Ray Collaboration

Designworks, BMW’s California design studio, has announced their first collaboration with Sea Ray, the storied boat builder, on their new Sundancer 370 Outboard. Released to coincide with the 45th anniversary of the Sundancer series, it’s a swoopy-looking departure for the iconic maritime manufacturer. According to Sea Ray, their agenda is to move Sea Ray forward, […] The post New Sundancer Boat a BMW Designworks and Sea Ray Collaboration appeared first on The Truth About Cars.
Tags: Design, Technology, California, Autos, Bmw, Branding, Sea Ray, Enthusiasm, News Blog, Rare Rides, BMW Designworks, Cruiser boat, Sundancer, Sea Ray Collaboration


Amazon’s ad spending dissected, when the CEO’s time is up, and Kay [hearts] ESPN: Datacenter Weekly

Plus, lamenting the latest labor-market lows.
Tags: Amazon, Advertising, Kay


Fallon Promotes 3 Execs, Rounding Out Leadership Team

Promotions are afoot at Fallon, the Minneapolis-based agency owned by Publicis Groupe that, in recent years at least, has become best-known for Arby's ongoing "We Have The Meats" campaign. Kara Buckner, who joined the agency in 2019 as chief strategy officer and managing director, is taking on the role of president. According to the agency,...
Tags: General, Minneapolis, Advertising, Fallon, Arby, Publicis Groupe, Leadership & Talent, Kara Buckner


Promotions aimed at influencers getting more elaborate in pandemic

With lavish events sidelined, marketers go for glitzier—and pricier—mailings and activations.
Tags: Advertising


The Chris Voss Show Podcast – We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems by Mitchell Weiss

We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems by Mitchell Weiss Can we solve big public problems anymore? Yes, we can. This provocative and inspiring book points the way. The huge challenges we face are daunting indeed: climate change, crumbling infrastructure, declining public education and social services. At the same time, we’ve come to accept the sad notion that government can’t do new things or solve tough problems—it’s too big, too slow,...
Tags: Podcast, Boston, Singapore, Seo, Mitch, Cincinnati, Weiss, HBS, Harvard Business School, US Special Operations Command, Mayor s Office of New Urban Mechanics, Chris Voss, Mitchell Weiss, Thomas Menino, Books/Authors, Entrepreneurial Management


If you want Oreo to stop releasing weird new flavors, stop buying them

Oreo has released a ton of novelty flavors over the last few years—more than 85 different flavors, believe it or not, ranging from Jelly Donut to Limeade to Buttered Popcorn to Swedish Fish and even getting as abstract as Firework and "Love." — Read the rest
Tags: Post, News, Marketing, Cookies, Oreo, Buzz Marketing, Oreos, Marketing mastermind


No, John Carmack. That’s a Stupid Idea

Scalpers buying up graphics cards and gaming consoles only to resell them at hugely inflated prices is a problem. And iD Software co-founder John Carmack has an idea as to how to stop it, as he laid out on Twitter last night. What if manufacturers simply auctioned their own stock directly to consumers?Read more...
Tags: Science, California, Marketing, Economy, Auction, Bidding, Tickets, Share Trading, John Carmack, Advanced Micro Devices, Scalping, Ticket Resale, Video Game Console, Fabless Semiconductor Companies, Technology Internet


Promising Improvements — Forrester’s US Retail Recovery Heat Map, February 2021

Since April 2020, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. For these metrics, we looked at US metropolitan-, […]
Tags: Marketing, US, Forrester, Age Of The Customer, Retail Trends, Pandemic, COVID, US Retail Recovery Heat Map, Retail Loyalty


Brainlabs Hires Former iProspect U.S. CEO to Lead North America

Key Insights Independent digital marketing agency Brainlabs hired Jeremy Cornfeldt, formerly U.S. CEO for Dentsu agency iProspect, to lead its U.S. operations as chief executive for the region--the latest in a series of executive hires from major holding company agencies for Brainlabs over the course of the past year. In the new role, Cornfeldt will...
Tags: Advertising, North America, Dentsu, iProspect, Brainlabs, Leadership & Talent, Jeremy Cornfeldt, Cornfeldt


Consumer packaged goods brands soared in the pandemic—but how will they keep flying when it’s over?

 At annual investor conference, major advertisers from P&G to Kraft Heinz previewed their plans for 2021 and beyond.
Tags: Advertising, Kraft Heinz


State Street, the Brand Behind Fearless Girl Statue, Names New CMO

Theresa McLaughlin has been named the new CMO of Boston-based financial services firm State Street. McLaughlin replaces Hannah Grove, who retired at the end of 2020. She joins the company from TD Bank Group, which has already promoted Betsey Chung to global CMO. Top Line During her eight years at TD Bank Group, McLaughlin led...
Tags: Boston, Advertising, CMO, TD Bank Group, Hannah Grove, C-Suite, Theresa McLaughlin, Briefly, State Street McLaughlin, Betsey Chung, TD Bank Group McLaughlin


Verb's Yadira Harrison on building an experiential business in a pandemic

Industry veteran discusses the value of creating more intimate brand events.
Tags: Advertising, Yadira Harrison


From Plant to Animal: The Evolution Of Business

The Evolution Of Business From Brick and Mortar Rigidity to Athletic Agility Since the beginning of the industrial revolution, companies have defined themselves by their “Brick and Mortar.” Or, their hard assets, in the form of equipment, warehouses, manufacturing facilities, and corporate office buildings. Though this remains for many, such as manufacturing-based companies or business models […]
Tags: Productivity, Featured, News, Company Culture, Tech, Remote Work, Recruiting, Employee Engagement, Guest Post, Branding, Blog Posts, Recruiting Industry, COVID-19



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