Marketing


 

Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can

LONDON--There's usually a point in my day, just after lunchtime, where I go to the fridge and crack open a nice cold can of Diet Coke. It's become somewhat of a lockdown ritual since I've been working from home--which probably speaks volumes for just how limited my opportunities for breaking up the day have become....
Tags: London, Advertising, Coca Cola, Food & Beverage, AdFreak, CPG & Grocery


Finding our common humanity

I’m hearing from clients, friends, and people I pass on the street that they’re simply exhausted. The election is over but the aftermath is still shouting at us in the news. So is the pandemic, the economy, the changes in how we work and live. Not to mention wearing masks, working from home, and curtailing most of our usual activities that used to be our stress relief!  No late dinners out with friends, conferences for work, travel is limited. Need I keep adding to the list? No. No, I don’t, ‘cu...
Tags: Leadership, Seo, Compassion, Mindfulness, Caregiving


Announcing the Journal of Free Speech Law

The new Journal of Free Speech Law, whose Editor-in-Chief is Eugene Volokh, is now accepting articles for review.  The journal is faculty-edited and the articles are selected by a distinguished group of law professors and jurists. Details here. [Author: JB]
Tags: Branding, JB, Eugene Volokh


Why Microsoft is bullish on Australia's clamp down on media

Hello and welcome to Insider Advertising for February 23. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Microsoft sides with publishersHow Mattel revamped Barbie.Roark Capital's bet on nostalgia.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Pedro Fiúza/NurPhoto via Getty Images Microsoft's B...
Tags: Facebook, Media, Microsoft, Australia, Advertising, Marketing, Trends, Digital Media, Nbcuniversal, Barbie, Cnbc, Mattel, Capitol, Arby, Brad Smith, Jamba Juice


What is WeChat? Everything you need to know about the popular messaging app, including how to sign up

WeChat is more than just a messaging app - you can also use it to make video and audio calls, translate text, and more. Sheldon Cooper/SOPA Images/LightRocket via Getty Images WeChat is one of the world's most popular social media messaging apps, and is similar to WhatsApp. WeChat supports video, voice, and text chat and has unique features like localized translation. To sign up for WeChat, an existing user will need to scan a QR code on your phone. Visit Insider's Tech Reference library f...
Tags: Google, Facebook, China, Messaging, Trends, Social Media, Tencent, WeChat, Signal, Messaging Apps, Sheldon Cooper, Tech Insider, BI-freelancer, Tech Reference, Software & Apps (Reference, Tech How To


Instagram, TikTok and Pinterest Add Support Features to Help Users Struggling With Eating Disorders

Social media has long been the bane and the muse of anyone suffering from an eating disorder. To exist online with a pulse in the year 2012 was to understand the cesspool of “thinspiration”-style content that proliferated on platforms like Tumblr, Xanga and Pinterest, and more recently, the rise of “influencer”…Read more...
Tags: Science, Pinterest, Articles, Social Media, Software, Eating Disorders, Self Harm, Social Issues, Human Behavior, Anorexia Nervosa, National Eating Disorders Association, Body Shape, Culture Bound Syndromes, Pro Ana, Tumblr Xanga


This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the campaign will run in the U.S., U.K. and...
Tags: Advertising, U S U K, AdFreak, CPG & Grocery


Importance of intake form for business

In the current scenario, we can see a lot of development has been done in most of the… The post Importance of intake form for business appeared first on Gadget Advisor.
Tags: Marketing, Intake Form


DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important news events of 2020: the U.S. presidential election, the pandemic and the...
Tags: Advertising, Ad Tech, Social Pro Daily


Job openings at Salt Creative

Salt Creative in Boise reached out to us recently and let us know of a couple openings: Web Design Intern Responsibilities: Intern responsibilities may include any of the following, as well as additional functions not listed: Implement copy edits and revisions to websites as part of the web design processFormat, upload, and add photos to websitesBuild page layouts, customize pages according to client specifications, and create contact forms for client websitesMange access and per...
Tags: Jobs, Advertising, Ppc, Cms, Google Analytics, Idaho, Boise, Google Yahoo, Boise Jobs, Salt Creative, Seo Analyst Job, Web Design Intern


Why Walt Disney’s President of Sales Is on The Career Journey of a Lifetime

For some, it's all about the destination. And although Rita Ferro's is directly tied to "the most magical place on earth," it is her journey to the top that has been the most fulfilling part of her success. As the President of Advertising, Sales and Partnerships, Rita oversees the ad sales organization for The Walt...
Tags: Advertising, Walt Disney, Rita Ferro, Women Trailblazers, Partnerships Rita


Watch the newest commercials on TV from Nintendo, Open Spaces, Square and more

Nintendo celebrates family togetherness—over playing games from the “Clubhouse Games: 51 Worldwide Classics” collection.  
Tags: Advertising, Nintendo


Gleem Spotted on the Crest

In today’s pantheon of toothpaste brands, there is Colgate and Crest, and others. Of the popular 20th century brands, there was also Gleem, which dates to 1939 and most recently renewed by Procter & Gamble as a trademark in 2018. Gleem had been discontinued, but it has returned, both as a flavor in Crest and as an electronic toothbrush. It also appears as a a competitor to the toothpaste brands Paradonta x and Sensodyne. It seems there might be more Gleem around. Though the famous GL-70 ingredi...
Tags: Unilever, Procter Gamble, Branding, Dwight, Health And Beauty, Colgate, Crest, Banks of America, Ultra Brite, GSK Procter Gamble


Road to Challenger Brands: Artsy Brings Democratization and Data to the Art Market

It's been a little over a year since Everette Taylor joined online art marketplace Artsy as CMO. A few months into Taylor's tenure, the world changed in ways most brands could not have prepared for. And yet, for all the sudden challenges brought about by the Covid-19 pandemic, Artsy experienced a year of explosive growth....
Tags: Advertising, Personalization, Taylor, Challenger Brands, Everette Taylor


Forsman & Bodenfors brings a bit of Sweden to New York office with new co-head of creative

Emma Eriksson will move from Stockholm to share duties with Matt Creamer; agency also bolsters team with talent from Vayner, Grey and Eleven
Tags: New York, Sweden, Advertising, Stockholm, Forsman, Emma Eriksson, Bodenfors, Matt Creamer, Vayner Grey


QR Codes Are Key to Connecting With Customers in a Pandemic

If you've been to a restaurant over the past several months, you have probably encountered a QR code outside on the door or at the host stand. The scannable QR technology, which stands for "quick response," was rolled out in 1994 and offers a contactless, safe way to access information. Restaurants and retailers, in particular,...
Tags: Ecommerce, Advertising, Magazine, Out Of Home, Marketing Innovation, Experiential


Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year

When the pandemic first tightened its grip last spring, millions of Americans stampeded to supermarkets and began a wave of panic buying. Then, as winter approached, they did it all over again. According to data from Inmar Intelligence, the two most-stockpiled items were toilet paper and hand sanitizer. But not far behind were snacks, with...
Tags: Advertising, Magazine, Perspective, Food & Beverage, Inmar Intelligence


4 Ways To Avoid Upsell Overspending

Anytime you deal with a salesperson, you’ll likely be subject to an upsell attempt.  The upsell is a sales pitch which attempts to get you to buy something more expensive than originally intended. The salesperson doesn’t care about matching you to your needs or your budget.  What they do care about is their commission or quotas. If you go into a situation with a salesperson, unless you’re ready to deal with the upsell pitch, you could end up spending a lot more than you intended, or even worse,...
Tags: Shopping, Marketing, Behavior, Savvy Shopping, Salesperson, Upsell, Ways To Avoid Upsell Overspending


Here’s Why Media SPACs Are So Hot Right Now

For the past six months, there's been a ballooning interest in media and marketing tech companies going public via special purpose acquisition companies (SPACS), which are shell companies set up by investors who raise money via an IPO to merge or acquire yet another business. In 2020, $86 billion was raised by SPACs, according to...
Tags: Publishing, Advertising, Magazine


Looking at When ‘Sessionability’ Crosses the Line in Alcohol Advertising

As hard seltzers balloon in popularity, brands have co-opted a term once reserved for a specific style of craft beer: sessionability. It's often used in tandem with descriptors denoting healthy, refreshing attributes. But on its own, the term means that a product can be consumed in a "session" of more than one or two drinks....
Tags: Advertising, Beer, Magazine, Food & Beverage, Spirits & Cannabis, CPG & Grocery


It’s National Margarita Day! Everyone Can Enjoy a Margarita Today Thanks to Magic Bullet Beverage!

  I have featured so many cocktail posts for National Margarita Day (2/22/2021). I put together 7 different  “Margarita” posts! This is the largest collection of cocktail recipes focused on just one type of cocktail that I have ever done. And it features many brands of tequila!  Each of the featured brands sent images and […] The post It’s National Margarita Day! Everyone Can Enjoy a Margarita Today Thanks to Magic Bullet Beverage! first appeared on LA-Story.com.
Tags: Seo, Margarita


Why Challenger Brands in Particular Must Be Customer-Centric

Customer-centric marketing is offering customers value in every interaction based on their needs and interests, but this definition can be extended to include anticipating consumer needs. That's according to Alan Moss, vice president of global advertising sales at Amazon Advertising, in conversation with Adweek's chief innovation officer Toby Daniels at our Challenger Brands summit today....
Tags: Amazon, Advertising, Adweek, Premium, Customer Centric, Toby Daniels, Amazon Advertising, Challenger Brands, Premium Events, Alan Moss


Cherokee Nation wants Jeep to stop using its name

The head of the Cherokee Nation said the tribal government doesn't think slapping its name on the side of a vehicle is the best way to honor them. The tribe and the automaker will engage in a dialogue.
Tags: Advertising, Cherokee Nation


These Brands Are Nailing Search Visibility During the Ecommerce Boom

Just because ecommerce is booming doesn't mean it's simple for brands to navigate. As the pandemic drags on and the habits of lockdown life become increasingly cemented into our economy, ecommerce is exploding. The industry was up 44% in 2020, accounting for $861 billion of consumer spending and more than a fifth of total retail...
Tags: Advertising, Data, Search Engine Optimization, Data & Insights


Nathan Young’s Journey Continues as He Lands at Deloitte Digital

Last summer, in the wake of the police killing of George Floyd, the advertising industry faced one of its most pivotal moments. The nation's anger filtered down quickly to its institutions, exposing structural racism and calling for action on issues around diversity, equity and inclusion. In the ad world, that reckoning brought change in the...
Tags: Advertising, Diversity, Deloitte Digital, Nathan Young, Leadership & Talent, The Future of Agencies, George Floyd, Equity and Inclusion


Spotify just announced a slew of new podcasts and a higher-quality streaming subscription for audiophiles.

A Spotify employee. Britta Pedersen/Getty Images Spotify announced a slew of updates during its virtual "Stream On" event Monday. The platform will soon launch new podcasts from Warner Bros, Ava DuVernay, Barack Obama, and more. The company also announced subscription service for higher quality audio and new tools for creators. Visit the Business section of Insider for more stories. Spotify announced new podcast partnerships and a subscription service for high-quality streaming on Monday d...
Tags: Spotify, Podcast, Bruce Springsteen, News, Advertising, Dc Comics, Barack Obama, Trends, Netflix, United States, Michelle Obama, Warner Bros, Ava Duvernay, Anthony, Gimlet, DuVernay


Pinterest Donates Ad Credits to Promote Awareness of NEDAwareness Week Events

Pinterest teamed up with the National Eating Disorders Association to help raise awareness of and build communities of support and recovery for individuals and families affected by eating disorders. National Eating Disorders Awareness Week is Feb. 22 through 28, and this year's theme is, "Every Body Has a Seat at the Table." Pinterest said searches...
Tags: Pinterest, Advertising, Platforms, National Eating Disorders Association, National Eating Disorders Awareness Week, Social Pro Daily


How a data integrity company got employees involved in rebranding process

Precisely CMO discusses the challenge of merging two businesses and launching a new name.
Tags: Advertising, CMO


Is Jaguar's latest reinvention the last roll of the dice for a storied brand?

Jaguar is about to undergo its fourth reinvention in five decades as owner Tata Group takes a second crack at shaking up a brand whose glorious past has rarely translated into a profitable present or sustainable future.
Tags: Advertising, Jaguar, Tata Group


Spotify announces ad network in push to monetize the audio-only market

At virtual event, audio giant reveals new podcasts and ad tools. 
Tags: Advertising



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