Marketing


 

Lego: Sculpt your Lego

Lego is not only a brick but a unique design patented in 1961. The company releases a press-form that allows every child to sculpt their own Lego parts using clay soil as the most accessible source. The building material would be poured into the form and pressurized by the top lid. After solidifying, the soil turns into standard-formed Lego bricks. sculpt_your_lego.jpg  
Tags: Advertising, Lego


Global Online Books Market 2025: Amazon, Apple, McGraw Hill, Sybex, Beacon Press, Adobe Press, John Wiley & Sons, Penguin Group, Blackwell Science, Random House, Springer, Bertelsmann, Sony, IReader Technology - The Bisouv Network

Global Online Books Market 2025: Amazon, Apple, McGraw Hill, Sybex, Beacon Press, Adobe Press, John Wiley & Sons, Penguin Group, Blackwell Science, Random House, Springer, Bertelsmann, Sony, IReader Technology   The Bisouv Network
Tags: Seo, John Wiley, Amazon Apple McGraw Hill Sybex, Bisouv Network


Academia Machida: Machida Kids

To encourage children to participate in the new online karate classes, we transformed the heroes of the machida's family into kids. machida_kv1_resized.jpg   machida_kv2_resized.jpg  
Tags: Advertising, Machida, Machida Kids


Enercare: Who Owns Who?


Tags: Advertising


Moto Guzzi: It's not cheating

On a Moto Guzzi, you're not riding. You're flirting with freedom, your true love. 1.moto_resized.jpg   2.moto_resized.jpg   3.moto_resized.jpg  
Tags: Advertising, Moto Guzzi


Jason Falls on Influence Marketing!

In this Marketing Over Coffee: In this episode Jason Falls talks about Winfluence – Reframing Influencer Marketing To Ignite Your Brand, and more!! Direct Link to File Brought to you by our sponsors: Upfluence and CXL Last time we talked it was about No Bullshit Social Media It’s Influence Marketing, not Influencer Marketing 7:51 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, t...
Tags: Podcast, Marketing, Marketing Over Coffee Newsletter, Analytics for Marketers Slack Group Get the Job, Jason Falls on Influence Marketing, Simo Ahava Momoko Price Paul Boag Andy Crestodina


Public Safety Canada: Human Trafficking Isn't What You Think It Is

Many Canadians have misunderstandings about human trafficking. This campaign was developed to highlight public misperception and encourage Canadians to get the facts. Human trafficking is a complex crime and is not what it seems at times. Traffickers get their victims to comply through different forms of coercion and exploit them through activities usually related to sexual services or labour. ...
Tags: Advertising, Canada


Popchips: Start Something Good


Tags: Advertising


Aiad Roastery: As Sweet As Fruit

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Tags: Advertising, Aiad Roastery


Better Half Leverages Long-Term Creative Collaboration with Vans For Integrated “Musicians Wanted” Campaign Featuring Anderson Paak

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Tags: Advertising, Anderson Paak, Integrated


Amazon’s Impact On Luxury Strategy

In 2017, the European Court of Justice (ECJ) announced that Coty, the U.S. beauty group, did not break any laws of competition when it forbade a German distributor from selling Coty products on Amazon.de, the German Amazon site. In Europe, luxury products are able to limit sales of their products to only those “stores that maintain their luxury image,” Financial Times reported. The ECJ calls this “selective distribution.” Discussing the Coty case, Financial Times stated that the key issue was...
Tags: Amazon, Europe, US, Bloomberg, Amazon Prime, Financial Times, Lvmh, Ecj, Branding, Larry, European Court of Justice ECJ, WWD, Boston Consulting Group BCG, Blake Project Can Help, Roland Mouret, Altuzarra


The Fun in Traveling to Auckland – Why It’s a Place You Should Visit

Auckland, New Zealand is a beautiful place to travel around. It is situated on the North Island of New Zealand. If you are visiting Auckland, you will have many options to choose from. The city is filled with exciting and modern places to visit and take in the wonderful scenery that surrounds it. If you want a great family holiday then Auckland is the right place for you. There are so many things to do in the city and there are plenty of family-friendly activities. What many people do not realiz...
Tags: Marketing, Blog, New Zealand, Auckland, North Island, Auckland New Zealand, Harbor Bridge, Akaroa Harbour, Hilton Auckland Citylands Hotel


How Covid-19 Changed Season 4 of The Handmaid’s Tale

The Handmaid's Tale had just begun filming its fourth season last March, when production on the series was shut down for six months due to the pandemic. And when the first three episodes of Season 4 debut April 28 on Hulu, Covid-19's effects will continue to reverberate in the drama. "A ton of things had...
Tags: Advertising, Streaming & OTT, TCA Press Tour


This Sustainable Food Brand Requires No Sunlight, Soil or Rain. And It Sold Out Instantly

Anderson Cooper and Bill Gates did a taste test on a recent episode of 60 Minutes, with both men giving a thumb's up to a new yogurt that's neither plant- nor animal-based. Which may have caused viewers to ask: If it's not made from milk or grains or nuts, what exactly is that stuff? Short...
Tags: Advertising, Bill Gates, Anderson Cooper, Plant-based Products


Genesys Celebrates Super Human Service in Joyous New Campaign Created by ONLYCH1LD

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Tags: Advertising


'Hey Facebook,' How About Not?

Chances are you’re probably familiar with using a command like, “OK Google,” “Hey Siri,” or “Alexa” to summon a voice assistant. But now, the company that brought you pokes and likes—and who could forget fake news?— is trying to add, “Hey Facebook” to your rotation.Read more...
Tags: Google, Facebook, Science, Technology, Social Media, Siri, Software, Computing, Oculus, Alexa, Human Interest, Social Information Processing, Technology Internet


NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing

While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn't enough to act on consumer's behalf -- rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels. At...
Tags: Advertising, Sap, C-Suite, Challenger Brands, Adweek Podcasts, Business of Marketing, NBCUniversal Ad Council, Power of Purpose Led Marketing


Human trafficking isn't what you think it is

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Tags: Advertising


TikTok to pay $92 million to settle U.S. privacy lawsuits

The settlement also requires that TikTok initiate a new privacy compliance training program.
Tags: Advertising


Exclusive: American Cancer Society Names Tombras as Media Agency of Record

Tombras' new media agency of record assignment represents the Knoxville-based independent agency picking up an account previously held by a major holding company competitor. But for Tombras president Dooley Tombras, the win is also deeply personal. "Cancer has afflicted so many people in my family, including my dad who is the chairman at Tombras and...
Tags: Advertising, Accounts, Knoxville, Tombras, Dooley Tombras


American Cancer Society Names Tombras as Media Agency of Record

Tombras' new media agency of record assignment represents the Knoxville-based independent agency picking up an account previously held by a major holding company competitor. But for Tombras president Dooley Tombras, the win is also deeply personal. "Cancer has afflicted so many people in my family, including my dad who is the chairman at Tombras and...
Tags: Advertising, Accounts, Knoxville, Tombras, Dooley Tombras


Beyond Meat jumps on expanded ties with McDonald’s, Yum Brands

In a three-year deal with McDonald’s, Beyond will become the preferred supplier for the patty in the McPlant.
Tags: Advertising, McDonald, McDonald 's Yum Brands


The&Partnership Expands to West Coast With LA Office

It may seem strange for an established agency to open a new office when its employees will still be working remotely, but with vaccine distribution well underway, The&Partnership decided the time was right to invest in future growth. The agency is opening a new Los Angeles office to work with a growing roster of West...
Tags: Advertising, Los Angeles, LA Office, The Future of Agencies


Facebook Rejects One of Its Oversight Board’s Recommendations

Facebook and its independent content oversight board disagreed for the first time. Vice president of global affairs and communications Nick Clegg said in a Newsroom post Thursday that Facebook committed to take action on 11 recommendations by the board, but the company disagreed with one and would not take action on it. Facebook declared when...
Tags: Facebook, Advertising, Nick Clegg, Platforms, Newsroom, Social Pro Daily


AT&T to offload DirecTV via TPG deal at fraction of former price

The deal provides cash to pay for AT&T’s 5G wireless expansion.
Tags: Advertising, DirecTV, TPG


Tech Giants Will Make Texas Power Reliable

We’ve been seeing lots of stories about the effect of the power outages in Texas, and more will come over the next few weeks. When it comes down to it, the “R” in ERCOT was overlooked. One of the lesser-covered issues in the media is the impact of that lack of reliability on the migration […]
Tags: Texas, Marketing, Risk Management, Information Technology, Age Of The Customer, business technology (BT, voice of the customer (VOC


AT&T Spins Off Pay TV Business As It Doubles Down on Streaming

AT&T is spinning off its traditional pay TV business, which includes the DirecTV, AT&T TV and U-Verse video services, into a separate company that will be jointly operated by AT&T and the private equity firm TPG, the companies said today. Top Line The new venture, in which AT&T will retain a majority stake, moves AT&T...
Tags: Advertising, AT T, TPG, Streaming & OTT, Briefly, DirecTV AT T TV and U Verse


Twitter Passes Stimulus Package for the Very Online

Twitter is finally rolling out a way to get paid for tweeting that doesn’t involve putting a Venmo link in your bio, promoting a Patreon, or using the app to hunt for a rich spouse.Read more...
Tags: Facebook, Twitter, Science, Instagram, Social Media, Software, Pandora, News Feed, Computing, Operating Systems, Venmo, Real Time Web, Text Messaging, Elliott Management, South of Market San Francisco, Samantha Cole


Waze veers off course for advertisers

Good morning and welcome to Insider Advertising for February 26. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on:Whither Waze?Podcast paymentsTop tech journalistsIf this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @lmoses. The Waze app is available in Europe, but depending on the country may face certain feature restr...
Tags: Google, Amazon, Europe, Media, Washington Post, Advertising, Disney, Trends, Public Relations, Netflix, New York Times, Podcasting, Waze, Nordic, Lucia Moses, Mark Ellwood



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