Marketing


 

How Being Controversial Can Work as a Blogging Strategy

Though not for the faint-hearted, being controversial is a potentially powerful way to attract readers to your blog. Should you do it and, if so, how might you go about it? Let’s explore the idea of being controversial as a calculated blogging strategy, including tips and pointers. One Secret of Successful Bloggers Why do you think some bloggers get loads of traffic on their website while others in the same niche, perhaps with just as much talent, don’t? You might want to look at the individ...
Tags: Advertising, Cia, Department Of Homeland Security, Blogging Tips, Shane Barker, Blog Tips, Blogging Strategy


Why True Customer Motivations Are Often Missed

In 1997, Harvard Business School Professor Clayton Christensen published his first seminal work, The Innovator’s Dilemma, which laid out a concept he termed “Disruptive Innovation.” It took a few years for the book to catch on, but eventually its tightly-reasoned, well-evidenced and counter-intuitive approach found deep resonance with innovators worldwide. Then something odd happened. As people discussed the concept more widely, those who had only passing familiarity with it began to use the ...
Tags: Starbucks, Branding, Christensen, Clayton Christensen, Bain Company, Harvard Business School, Brand Innovation, Blake Project Can Help You Create


Meet Me in the Middle Podcasts on The Cycles of Constitutional Time and Regulating Social Media

This past month I did two podcasts on Meet Me in the Middle, hosted by Bill Curtis.The first podcast is on my new book, The Cycles of Constitutional Time and our current problems of constitutional rot.https://www.curtco.com/mmitm-53-jack-balkinThe second podcast is on social media, and the right way to regulate (and not regulate) them.https://www.curtco.com/mmitm-54-jack-balkin-returns [Author: JB]
Tags: Branding, JB, Bill Curtis, Regulating Social Media


A seat at the table

Harvard, Dartmouth and Stanford are always full. The value of their degree is largely based on scarcity. There are always more people who want to get in than they will allow. That’s intentional. Artificial scarcity to create a credential that appears valuable. Harvard has enough endowment and tech to offer 50x as many degrees as they currently do. Now, though, online learning is upending the equation of scarcity. Do students invest all that time and all that money because they believ...
Tags: Stanford, Uncategorized, Harvard, B Corp, Branding, Bernadette Jiwa, Harvard Dartmouth, Akimbo, Harvard Wharton, Kristin Hatcher


Playing It Safe Is Way Too Risky

As I think back on my life and career, the best aspects have come from taking risks while those times I’ve “played it safe” haven't typically  ended well. The most dramatic example for me was my “safe” corporate job that resulted in unemployment vs. the “risky” approach of venturing out on my own that resulted in an exciting career.
Tags: Marketing, Personal Branding, Research and Analysis


Retail advertising's growing pains

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.Remember you can sign up to get this newsletter daily here. This week: Retail media growing pains New York Times a-changing zz/STRF/STAR MAX/IPx via AP Photo Retail advertising's slog It seems like every day there's another retailer that's trying to turn its site into an advertising platform.Ulta Beauty, CVS and Walgreens, to name a few, have accelerated their ad busin...
Tags: Google, Amazon, New York, Media, Advertising, Disney, America, Newsletter, Trends, Walmart, Walgreens, New York Times, Times, Hulu, Cvs, Ad Tech


Hulu poised to pass ABC in ad sales, marking new era for Disney

Online ad revenue grew 47% last quarter, with broadcast up 5%.
Tags: Abc, Advertising, Disney, Hulu


Shaquille O'Neal opens diversity-led agency with creative vet Omid Farhang

The NBA star and businessman teams with former Momentum Worldwide CCO on Atlanta-based Majority.
Tags: Advertising, Atlanta, Nba, Shaquille O Neal, Omid Farhang, Momentum Worldwide CCO


Milk industry marketing group MilkPEP picks MDC’s Gale to lead marketing

The group funded by U.S. dairy brands previously worked with IPG, which helped it bring back ‘Got Milk’ last year. 
Tags: Advertising, Gale, MDC, IPG


Twitter Brings Spaces to Android, Beating Out Clubhouse

Clubhouse may be generating more buzz than Twitter Spaces of late, but the latter won the race to debut for Android, albeit in a slightly limited form. Twitter said in a tweet from the Twitter Spaces account Tuesday that Android users can now join and participate in Spaces, but they do not yet have the...
Tags: Twitter, Advertising, Social Pro Daily, Audio & Podcasting, Twitter Spaces


Why Does This Gloriously Weird Ad Want You to Eat Nothing But Cauliflower Hash Browns?

The grapefruit diet infamously recommended that people consume a whole mess of oversized citrus, just as the cookie, cabbage soup and baby food diets relied almost exclusively on, well, cookies, cabbage soup and baby food. The old-school version of Atkins? Steak wrapped in bacon with a side of butter, coming right up. So an eating...
Tags: Advertising, Atkins, Food & Beverage, Plant-based Products, Cauliflower Hash Browns


How a Genealogy Site Used Deepfake Tech and Old Family Photos to Create a Viral App

A genealogy site tool that lets people digitally animate old family photographs has become a viral sensation on social media this week--in the latest example of brands putting AI-powered deepfake technology to creative use. The feature, released by Israel-based company MyHeritage in web platform and app form, is able to recognize faces in any photograph...
Tags: Israel, Advertising, Artificial Intelligence, Emerging Tech, MyHeritage


Intelligent Creativity Overhauls The Creative Process

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s marketing and agency setting is reliant upon instincts. “Marketing itself is intuitive,” says Doug Zanger of The Martin Agency. Yet an intuition approach alone to creativity produces […]
Tags: Advertising, Marketing, Automation, Machine Learning, Martin Agency, B2C Marketing, Advertising Agencies, robotic process automation (RPA, Doug Zanger, AI Insights, CMO Trends, Marketing Technology (martech


MDC Partners Takes Q4 Organic Revenue Hit

MDC Partners, the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, reported its fourth quarter earnings today, sharing that its organic revenue dropped 13.7%. Top line Its drop is in line with other holding companies, all of which faced back-to-back organic revenue hits in 2020. In a statement, the company said organic revenue...
Tags: Advertising, Accounts, MDC, Briefly, 72andSunny Anomaly and Media Kitchen


Twice-Fired Attorney Takes To Twitter To Defend His Bonkers Legal Theories

When writing a brief or law review article just won't do, take your legal argument to the internet!
Tags: Law, Social Media, Coups, J.r.r. Tolkien, Paul Davis, Election 2020, Goosehead Insurance, Alan Albright


Strategies for Managing Hotel Food & Beverage Services During COVID-19

Has COVID-19 changed how your hotel now is managing Food & Beverage services? The COVID-19... The post Strategies for Managing Hotel Food & Beverage Services During COVID-19 appeared first on Are Morch, Digital Marketing Coach.
Tags: Seo


2MT: How to do this in Video or Audio

A client mentioned how much she likes this series and how could she do that her site. Here's how to do that in Video or Audio! Continue reading → The post 2MT: How to do this in Video or Audio appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
Tags: Seo, 2MT


Roku Makes a Big Investment in Better Ad Targeting

On Monday, Roku announced a new “strategic alliance” with the market research giant Nielsen, that sees the connected TV giant swallow Nielsen’s Advanced Video Advertising business—and take on two major pieces of ad-targeting tech in the process. Read more...
Tags: Science, Advertising, Marketing, Roku, Nielsen, Smart TV, Internet Television, Targeted Advertising, Internet Radio, Online Advertising, Bob Ross, Business Finance, Roku Inc, Mass Media, Oneview, Entertainment Culture


Reddit Begins Testing New Avatar Builder, Custom Community Welcome Messages

Reddit is testing a new way for moderators to welcome new members to their communities. The custom messages, for mobile and the web, are currently being tested with 30% of Redditors and are available to all moderators. Moderators already had the ability to welcome new members via direct message. Redditors who wish to opt out...
Tags: Advertising, Reddit, Platforms, Social Pro Daily


The Washington Post Amps Up Its App Strategy to Drive More Subscribers

The flagship app of The Washington Post is the stuff of publishers' dreams: It converts readers into subscribers and subscribers into repeat customers. To take advantage of this, The Post is investing more resources into its mobile strategy team, with the aim of shepherding new users onto the app and improving the app experience for...
Tags: Post, Media, Washington Post, Advertising, The Washington Post, Ad Tech, Audience Engagement


Essity’s Latest Taboo-Busting Campaign, #PainStories, Puts a Spotlight on Endometriosis

LONDON--Sharp. Shooting. Sickening. Stabbing. Crippling. "Like torture." Those are just some of the words women with endometriosis have used to describe the agonizing pain of the disease, which is woefully under-diagnosed and is experienced by an estimated one in 10 women worldwide. Essity has focused on the sometimes debilitating condition in its latest campaign for...
Tags: London, Advertising, AdFreak, Ad of the Day, Essity, CPG & Grocery


Facebook Adds Languages for Community Management Education Program

Facebook is expanding the community management education program it introduced last July to several languages starting this month, including Arabic, French, German, Indonesian, Portuguese, Spanish and Thai. The social network followed up last July's rollout of Facebook Blueprint courses with the debut of a certification for community management last October, but everything had only been...
Tags: Facebook, Advertising, Platforms, Facebook Blueprint, Social Pro Daily


Global Online Magazine Market Key Drivers and Restraints, Regional Outlook, End-User Applicants by 2025 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper

Global Online Magazine Market Key Drivers and Restraints, Regional Outlook, End-User Applicants by 2025 – KSU | The Sentinel Newspaper   KSU | The Sentinel Newspape
Tags: Seo, KSU, Global Online Magazine Market Key Drivers


IPG plans upfront event focused on Black-owned media and consumers

Equity Upfront will highlight brands including BET, Essence and Urban One.
Tags: Advertising, IPG, BET Essence


Canada Goose, NBA Reach Multiyear Partnership for All-Star Weekends

Canada Goose reached a multiyear agreement with the National Basketball Association to be an outerwear partner for NBA All-Star Weekend. The outerwear manufacturer and the league initially collaborated for NBA All-Star Weekend 2016 in Toronto, where Canada Goose is based, and the company created limited edition co-branded parkas for all the players participating. Under terms...
Tags: Advertising, Toronto, Nba, National Basketball Association, NBA All Star, Canada Goose, Sports Marketing, Social Pro Daily, Canada Goose NBA


Pernod Ricard USA Appoints Ogilvy Creative Partner for Tequila and Mezcal Brands

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Tags: Advertising, Mezcal Brands


4 Female Olympians Form Media Company to Boost Coverage of Women in Sports

Four female Olympians are launching a female-focused media company, named Togethxr. The brand describes itself on Twitter as the intersection of lifestyle, culture and sports and noted in a statement that it hopes to target a younger female audience by showcasing female voices. The athletes behind the media organization are soccer player Alex Morgan, snowboarder...
Tags: Publishing, Media, Advertising, Alex Morgan, Briefly, Female Olympians Form Media Company


SEO For Your WordPress MLM Network Marketing Blog

An entire book could easily be written about search engine optimizing your MLM Blog for Google, Bing, and other search engines, but this introductory blog post will help you get started with MLM Blog WordPress SEO. Optimize your blog posts for search engines Focusing on the content and making sure your blog posts are easy […] The post SEO For Your WordPress MLM Network Marketing Blog appeared first on MLM Blog - Network Marketing Blog.
Tags: Marketing, Blogging, Google Bing, Ty Tribble, MLM Blog, Network Marketing Blog, MLM Blog SEO, MLM Blog Wordpress SEO, WordPress MLM Network Marketing Blog, MLM Blog WordPress SEO Optimize


Joe Ortiz Joins Freeform as Content Marketing Head

Marketing executive Joe Ortiz, the svp and head of marketing and brand for Group Nine Media-owned news site NowThis, is joining Freeform as svp of content marketing, the company said today. Top line Ortiz will oversee all creative marketing for Freeform originals and all content marketing efforts across both linear and digital. He will work...
Tags: Advertising, Ortiz, Group Nine Media, Joe Ortiz, Programming & Performance, Briefly


Golden Globe Presenter Gal Gadot’s Luminous Glow Is Courtesy of CurrentBody’s LED Mask!

Gorgeous Gal Gadot, a presenter at the 78th Annual Golden Globes award in Los Angeles, looked every bit a wonder woman this evening, thanks to CurrentBody Skin’s LED Light Therapy Mask. Celebrity makeup artist Sabrina Bedrani had Gal wear the CurrentBody LED Mask to prep her skin for the evening. The result, as you can see, […] The post Golden Globe Presenter Gal Gadot’s Luminous Glow Is Courtesy of CurrentBody’s LED Mask! first appeared on LA-Story.com.
Tags: Los Angeles, Seo, Gal Gadot, Sabrina Bedrani



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