Marketing


 

TENA: #DespairNoMore

#Despair No More calls on Arab women to challenge the phrase “Age of Despair”, which is the Arabic name for menopause, and replace it with words that reflect this stage of a woman’s life more positively. As the worldwide leader in incontinence products, TENA wants to break the painful stigma and raise confidence in women aged 45+. The music-led campaign launches with the track ‘Despair No More’, originally composed for the campaign and sung by Arabic singer songwriter Ghalia, ...
Tags: Advertising, Mena, Tena, Ghalia


USAID: Find Your Mission

Due to gender stereotypes, plenty of women refuse to take a profession that society thinks is unsuitable for them. In Georgia, there is a common cliche, that women should do the household chores. acag-print-eng_resized.jpg  
Tags: Advertising, Georgia


Isaia: Suit up differently

More than the usual campaign, ISAIA 2021 advertising is a message that combines the usual irony and warmth of Naples, with new demands and social reflections determined by the time we are living. adv_2021_isaia_copia.jpg   adv_2021_isaia2_copia.jpg   ...
Tags: Advertising, Naples


Feline: Put your body in the sun

A national body positive movement, initiated by the actress, influencer and singer Preta Gil and fat models. Together, they talked about their acceptance stories and invited other non-standard women to enjoy Brazil's summer without fear of judgment about their bodies. ...
Tags: Advertising, Brazil, Preta Gil


Activision / Call of Duty: Ghost Radio

To celebrate the success of Activision’s Call of Duty: Black Ops Cold War, CP+B Brazil recreated a ghost station that emits mysterious signals like the spy Soviet radio stations that operated during the Cold War.
Tags: Advertising, Brazil, Activision, Ghost Radio


How to take screenshots or videos on the PS5 and then view or share them online

The Create button on the PS5's controller lets you take screenshots, videos, and more. Business Insider Japan / 西田宗千佳 You can take a screenshot on your PS5 using the DualSense controller's "Create" button. The PS5 Create button also lets you record video, and stream your gameplay live on Twitch or YouTube. Once you've taken your screenshot or video, you can use the PS5's Media Gallery app to edit or share your work. Visit Insider's Tech Reference library for more storie...
Tags: Videos, Gaming, Japan, Trends, Social Media, Screenshots, Sony, Livestream, Livestreaming, Hdr, Broadcasting, PNG, Twitter YouTube, Screencaps, Tech Insider, Video Recording


LA-Story.com Rewind! Revisit 2013’s St. Patrick’s Day with Sambazon Smoothies + Whiskey or Beer!

This post is from 2013.. and was a synopsis of my experience at 2013’s Natural Products Expo West. I was so glad I went because thanks to Rachel Kay of RKPR, I met some of the people from Sambazon. Read on to get the details PLUS see the videos of me mixing up some Sambazon-based […] The post LA-Story.com Rewind! Revisit 2013’s St. Patrick’s Day with Sambazon Smoothies + Whiskey or Beer! first appeared on LA-Story.com.
Tags: La, Seo, LA Story, Sambazon, Rachel Kay


Robert Jackson and the Non-Delegation Doctrine

I am working on a draft paper called "Robert Jackson's Non-Delegation Doctrine." The paper argues that Jackson thought that there was a non-delegation doctrine that applied to only congressional delegations to the President himself (as opposed to executive agencies and independent boards). I based this conclusion on two sources. First, a brief that Jackson wrote as Solicitor General in Currin v. Wallace (a 1939 case) in which he made this argument in a comprehensive fashion. Second, Jackson's co...
Tags: Congress, United States, Jackson, Branding, Carter, Ryan, Wallace, Youngstown, Adam White, Robert Jackson, Gerard N Magliocca, Curtiss Wright, Currin, Carter Coal Co, Railroad Retirement Board, Panama Refining Co


Turtle Wax Celebrates 75 Years

Turtle Wax has been an integral part of American culture for the last 75 years, and today they’re celebrating their 75th anniversary with the introduction of The Healy Family Scholarship Program and a variety of new products such as the Turtle Wax Hybrid Solutions Ceramic Graphene Paste Wax. CHICAGO – There is so much to appreciate about Turtle Wax. It is, above all, a great brand. It is one company. That makes one sort of thing. Car care products. And things made with the Turtle Wax name. The...
Tags: Cars, Chicago, Illinois, Coke, Branding, Meguiar, Benjamin Hirsch, Denis John Healy


Online Magazine Market Worth Observing Growth: McGraw Hill, Sybex, Scholastic - Press Release - Digital Journal

Online Magazine Market Worth Observing Growth: McGraw Hill, Sybex, Scholastic - Press Release   Digital Journal
Tags: Seo


This Striking Newspaper Campaign Shows Just How Rarely Women Are Covered in Sports

If you've followed the WNBA or the Women's National Soccer League over the years, you're likely aware of the deep inequity that exists in sports coverage--and sports more generally. But it can still be a staggering experience to see this coverage gap distilled into striking visuals. Agency Havas Lisbon recently teamed up with advocacy group...
Tags: Advertising, Diversity, WNBA, Women In Sports, Sports Marketing, Havas Lisbon, Equity and Inclusion


Target to Switch to Hybrid Remote and On-Site Work Model

In another sign of changing times, department store chain Target told employees yesterday that it is switching to a hybrid remote and on-site work model. Target provided the information to Adweek via email. Melissa Kremer, Target's chief human resources officer, told global headquarters team members that the retailer is shuttering its offices at the City...
Tags: Digital Transformation, Advertising, Adweek, Target, Melissa Kremer


Instagram Marks Pi Day With Women in STEM Stickers

Instagram released a set of new stickers saluting women in STEM (science, technology, engineering and mathematics) just in time for Pi Day (March 14). The stickers were designed by Amanda Phingbodhipakkiya, a multidisciplinary artist, educator, STEM advocate and TED speaker, who recently released public art series I Still Believe in Our City, displayed around New...
Tags: Advertising, Diversity, Our City, Amanda Phingbodhipakkiya, Social Pro Daily, Equity and Inclusion


Ikea Just Turned Its 2021 Catalog Into a 4-Hour Podcast

For Ikea fans, options are limited these days for browsing its newest collections of home goods. The retailer suspended printing its catalog in late 2020 after 70 years, and not everyone feels safe roaming its expansive stores in person. So the brand--alongside agency Ogilvy New York--decided to create a new way to explore Ikea's digital...
Tags: Advertising, Ikea, Retailing, Ogilvy New York, Digital Storytelling, Audio & Podcasting


Brand endorsement potential of Meghan Markle and Prince Harry revealed in new poll

Ad Age-Harris Poll examines the attitudes American consumers have about the couple in wake of Oprah interview.
Tags: Advertising, Harry, Oprah, MEGHAN MARKLE


Bellingcat is transforming investigative journalism with open-sourced information

Bellingcat has used open sources, such as satellite maps and social media posts, to unmask Russian spies and solve mysterious plane crashes.The independent news collective blends the investigative methods of citizen journalism with the guidelines of a traditional news outlet.It hopes to make open-source investigative techniques mainstream, setting an example in our era of vast data and "counterfactual communities." On July 17, 2014, Malaysia Airlines Flight 17 (MH17) was shot down over eastern ...
Tags: Europe, Politics, News, Media, Nbc, Internet, Russia, Social Media, Journalism, Society, Ukraine, Web, Malaysia, New York Times, Netherlands, Innovation


Fremantle Owner RTL Group Posts Losses In COVID Hit Year - TheNewsTrace

Fremantle Owner RTL Group Posts Losses In COVID Hit Year   TheNewsTrace
Tags: Seo, Fremantle Owner RTL Group


Visible CMO Minjae Ormes on Following Your Own Compass

Minjae Ormes took on the role as CMO of a start-up within a Fortune 15 company for one main reason--and that reason was based on her own criteria. "I was ready for more meaning--ready to take a bigger chance on myself, ready to take on a bigger risk and just go for something where I...
Tags: Advertising, CMO, Minjae Ormes, Adweek Podcasts, CMO Moves


Streamers Corner the Young Adult Market With Teen Shows Like Generation

Some of the stars of HBO Max's newest series, Generation, bristle when their show--a half-hour comedy-drama about a group of high schoolers--is compared to other teen dramas. "For some reason, when you focus on young people, and you show them authentically, everyone's like, 'Oh, these [shows] are exactly the same,'" Justice Smith, who plays Chester...
Tags: Hbo, Advertising, Smith, Streaming & OTT, Programming & Performance


OKRP toasts spring, and a new shop opens for working moms: Agency Brief

Plus, MullenLowe adds to client cupboard, and Small Agency Awards judges coming soon.
Tags: Advertising


PowerSite Pro Profile: A Bristol, CT Single Property Website

We are excited to present this PowerSite Pro single property Website: gillettewaybristol.com Marketed by Keller Williams REALTORS® Sandie Terenzi and Lisa Gillette the Website highlights new construction townhomes on Chippens Hill, Bristol, Connecticut. The homes are built by Nova Developers. Orchard Hill, Bristol, CT 06010 Using our new PowerSite Pro platform, Sandie and Lisa have added: lots of high definition photos a detailed description a property video documents –...
Tags: Real Estate, Marketing, Radio, Connecticut, Lisa, Keller Williams, Sandie, AgencyLogic, Single Property Website, YouTube Vimeo, Facebook Twitter YouTube LinkedIn, Embedded Google, Sandie Terenzi, Lisa Gillette, Chippens Hill Bristol Connecticut, Orchard Hill Bristol CT


Google slams Microsoft over support for media antitrust bill

Google accuses Microsoft of engaging in “naked corporate opportunism” by backing a proposal that would allow media organizations to band together to negotiate with Google and Facebook.
Tags: Google, Microsoft, Advertising


ArtClass Welcomes Director Ryan Ebner

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Tags: Advertising, Ryan Ebner


Amazon Music Launches Interactive Artist Merch Shop to Replicate In-Person Experiences

About a year after the pandemic was declared a national emergency in America, concerts are still scarce and music lovers have lost touch with the intimate, interactive, in-person experiences they once had with their favorite artists. To give artists a new way to engage with their fans, Amazon Music has launched an integration of artist...
Tags: Amazon, Ecommerce, Advertising, America, Customer Experience, Amazon Music, Retailing, Briefly


Musician Robby Baier releases new album, more than 13 years in the making - Berkshire Eagle

Musician Robby Baier releases new album, more than 13 years in the making   Berkshire Eagle
Tags: Seo, Berkshire Eagle, Robby Baier


Ulta Beauty Taps President Dave Kimbell As CEO

Releasing its fourth quarter results, Ulta Beauty announced president Dave Kimbell will succeed Mary Dillon as its next CEO in June. Dillon, meanwhile, will become executive chair of the beauty retailer's board of directors, a role she intends to serve in for one year. "It has been the honor of my career to lead the...
Tags: Advertising, Mary Dillon, Data & Insights, Ulta Beauty, C-Suite, Dave Kimbell, Ulta Beauty Taps


AT&T now expects up to 150 million HBO Max subscribers

HBO Max and HBO had about 41 million subscribers combined at the end of the fourth quarter.
Tags: Hbo, Advertising, AT amp, HBO Max


HBO Max’s Ad-Supported Tier Will Have Everything But New Theatrical Releases

HBO Max's ad-supported tier, which is slated to debut in June, will come with just about every piece of programming contained in HBO Max's current ad-free offering. But it will be missing one big chunk of programming: The day-and-date film releases from Warner Bros. debuting monthly on the service throughout 2021. And while the company...
Tags: Advertising, Warner Bros, TV Upfronts, Streaming & OTT, HBO Max



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