Marketing


 

YouTube is temporarily demonetizing David Dobrik's channels following a rape allegation against his former Vlog Squad cohort Dom Durte

David Dobrik speaks onstage during Nickelodeon's Kids' Choice Awards on March 13, 2021. Rich Fury/KCA2021/Getty Images for Nickelodeon YouTube is temporarily blocking David Dobrik and Durte Dom from making money off ads. The company said it demonetized the channels following a rape allegation against Durte Dom. Insider first reported the allegation brought by a woman featured in a 2018 vlog. See more stories on Insider's business page. YouTube has temporarily blocked David Dobr...
Tags: News, Media, Entertainment, Sexual Assault, Youtube, Advertising, Trends, Creators, Nickelodeon, Ea Sports, Lamborghini, Tech Insider, Jason Nash, Kat Tenbarge, Dispo, David Dobrik


Global Sports Production Software Market 2021-2025: Avid Technology, Media Links, Bertelsmann SE and Co KGaA, Quantum Corporation, NewTek, Vizrt, Prime Focus Technologies, VSN, Ross Video - The Market Eagle

Global Sports Production Software Market 2021-2025: Avid Technology, Media Links, Bertelsmann SE and Co KGaA, Quantum Corporation, NewTek, Vizrt, Prime Focus Technologies, VSN, Ross Video   The Market Eagle
Tags: Seo


The key to my Taylor series problem: Buddy can you spare a penny, nickel, dime, or quarter

 In my last blog post I posed a question about finding the coeff of x^100 in a particular Taylor Series. The question and answer are given  here:The key to the problem was to recognize that it was asking how many ways you can make change of a dollar using pennies, nickels, dimes, and quarters. This can be done by hand (its 242). 1) Someone who I gave the problem to solved it by available software, but when he saw the answer was 242 he realized how to do it via making change.2) How hard would thi...
Tags: Seo, Taylor


Five Steps For Growth Into Adjacent Markets

Growing into adjacent markets is a powerful approach for tapping new revenues, rejuvenating businesses, and creating defenses against competitive upstarts. From Netflix’s entry into streaming and then content production, to Fujifilm’s transformation from Kodak rival into a $20 billion medical imaging powerhouse, to Ingersoll-Rand’s growth from air compressor maker to power tool manufacturer, the playbook for attacking adjacent markets has powered business successes in both high-growth and matur...
Tags: Kodak, Netflix, South Africa, Silicon Valley, Fujifilm, Branding, Ingersoll Rand, Business Strategy, Japan Singapore, Stephen Wunker, Netherlands Brazil, Blake Project Can Help You Create


Joshua Cohen, Founder and COO of Tubefilter

In this Marketing Over Coffee: In this episode Josh Cohen brings us up to date on video and more!! Direct Link to File Brought to you by our sponsors: CXL and Upfluence Covering what is now called "The Creator Economy" When Felicia Day changed the game, and then YouTube started paying creators and ran the table. Creating The Streamy Awards 7:56 Every instructor CXL uses is the absolute best in the world at what they do. Names like Simo Ahava, Momoko Price, Paul Boag, Andy Crestodina, th...
Tags: Podcast, Youtube, Marketing, Ott, Felicia Day, Tubefilter, Joshua Cohen, Josh Cohen, Marketing Over Coffee Newsletter, Tiktok, Analytics for Marketers Slack Group Get the Job, Simo Ahava Momoko Price Paul Boag Andy Crestodina, Joshua Cohen Founder, Instagram Shopify JellySmack YouTube


What is a Tax Cut, Anyway?

I’m not going to write a whole blog post today about the meritless (from the point of view of precedent and doctrine) yet also highly dangerous (because conservative constitutional politics may turn out to be way more important than current precedent and doctrine) states-rights legal challenge to the American Recovery Plan Act. Lawyers apply the ordinary tools of legal analysis to a lawsuits of this sort at their peril. Read David Super’s great post below for more about the precedents. If the c...
Tags: Supreme Court, Congress, White House, Alaska, Branding, Grover, Norquist, ARPA, Joseph Fishkin, David Super


Elon Musk illegally 'threatened' to retaliate against workers and Tesla repeatedly violated labor laws, NLRB says

Yasin Ozturk/Anadolu Agency via Getty Images The National Labor Relations Board ruled Thursday that Tesla repeatedly violated labor laws. The NLRB said Elon Musk must remove a tweet that "unlawfully threatened" workers hoping to unionize. It also said Tesla must rehire a union activist it fired in 2017. See more stories on Insider's business page. The National Labor Relations Board ruled Thursday that Tesla repeatedly violated labor laws by trying to prevent workers from organizing an...
Tags: Transportation, Twitter, Elon Musk, Unions, US, Trends, Social Media, Tesla, National Labor Relations Board, Nlrb, Musk, Working Conditions, UAW, United Auto Workers, Fremont California, Tech Insider


Universal Electronics Inc. and Instreamatic Set to Bring Dialogue Advertising to Smart TV Manufacturers and Video Service Providers

Universal Electronics Inc. (UEI) (NASDAQ: UEIC), the global leader in universal control and sensing technologies for the smart home, is entering a development relationship with Instreamatic, the voice dialogue marketing platform powered by AI technology, to bring Instreamatic’s interactive voice-enabled advertising to home entertainment devices such as set-top boxes and smart TVs. Instreamatic’s flexible platform […] The post Universal Electronics Inc. and Instreamatic Set to Bring Dialogue Adve...
Tags: Advertising, Video Ads, Press Releases, Smart Home, Online Media, Universal Electronics Inc, Universal Electronics, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, Instreamatic, Voice Dialogue Marketing


Specialized Gets Conspiratorial in Film About Its Newest Entry in the Booming E-Bike Trend

The global pandemic made everyone reconsider their sources of recreation. For example, board games, cards and even lawn darts were sold out everywhere a few months into the Coronavirus. Perhaps one of the biggest retail booms during the pandemic was in cycling. All kinds of bicycles--from professional to casual, solo all-terrain to a tandem 10-speed--flew...
Tags: Advertising, AdFreak, Digital Storytelling


Washington’s War on Misinformation Resumes

The attack on the U.S. Capitol is still fresh in the minds of all Americans--but even more so for members of Congress and their staffers, many of whom were on site as pro-Trump insurrectionists stormed their workplace on Jan. 6. The attack was based on a lie--sometimes referred to as the "Big Lie"--that the election...
Tags: Media, Platforms, Politics, Technology


David Dobrik's podcast has lost sponsors like Honey and HelloFresh

Hello and welcome to Insider Advertising for March 26. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First, we're looking for nominations of the top ad execs at the forefront of navigating data and privacy. Submit your nominations here by March 31.David Dobrik loses podcast advertisers.Publicis shake-up.Taco Bell gets creative.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, s...
Tags: Mark Zuckerberg, Media, Advertising, Newsletter, Trends, Adidas, Sydney, Tommy Hilfiger, King, Publicis, Nickelodeon, Taco Bell, Newsletters, Peloton, WWD, Taco Bell Read


Shake Shack CMO on the Importance of a Diverse C-Suite to Scale Your Business

In 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20 years, it has become one of the most iconic fast casual restaurants in America with 300+ locations around the world. When the pandemic hit, the restaurant chain known for its burgers and shakes lost 85%...
Tags: Advertising, America, Food & Beverage, Madison Square Park, C-Suite, Business of Marketing, Shake Shack CMO


Apple Wants iPhone 12 Owners to Keep Calm When Disaster Strikes

We've all had that moment that seems to move in slow motion as we see disaster looming for our smartphones in a split second. Well, according to the latest Apple campaign, owning the iPhone 12 takes away that stress because of its robust design. Named "Relax, it's iPhone," the campaign includes two spots, "Cook" and...
Tags: Apple, Mobile, Cook, Advertising, Creative


Mark Zuckerberg said content moderation requires 'nuances' that consider the intent behind a post, but also highlighted Facebook's reliance on AI to do that job

Energy and Commerce Committee/YouTube Facebook's Mark Zuckerberg said the "nuances" of content matters when moderating posts. The CEO also said Facebook relies on automation - more than 95% of hate speech is taken down by AI. Zuckerberg was joined by the CEOs of Twitter and Google in a misinformation hearing on Thursday. See more stories on Insider's business page. Facebook CEO Mark Zuckerberg said the nuances of counter-speech are what makes it difficult to moderate content onlin...
Tags: Google, Facebook, Mark Zuckerberg, Twitter, New York Post, Politics, News, California, Trends, Social Media, Joe Biden, Zuckerberg, Misinformation, Democratic, Facebook Google, Facebook CEO


Kermit and Stan Smith Help Adidas Go Green With a More Sustainable Sneaker

It's not easy being green--or being mistaken for a shoe. But Kermit the Frog and tennis legend Stan Smith--who, yes, is also the namesake of an Adidas footwear line--both seem to be faring well in a new campaign from Johannes Leonardo for Adidas Originals. Part of a wide-ranging Disney partnership, the new ads highlight a...
Tags: Advertising, Disney, Adidas, Sustainability, Kermit, Stan Smith, Johannes Leonardo, Ad of the Day, Fashion & Apparel


Havas New York’s New CCO Makes First Creative Hires

Havas New York's new chief creative brought on his first hires to build out his creative team. Havas' flagship office hired two veteran executive creative directors and a top producer to round out its leadership teams. Partners Bharat Kumar and Marcelo Ramirez join the agency as executive creative directors from Johannes Leonardo, while independent producer...
Tags: Advertising, Havas, Johannes Leonardo, Havas New York, Leadership & Talent, Bharat Kumar, Marcelo Ramirez


Mark Zuckerberg said policing bullying is hard when the content is 'not clearly illegal' - in 44 states, cyberbullying can bring criminal sanctions

Mark Zuckerberg at the 56th Munich Security Conference in February 2020. Sven Hoppe/picture alliance via Getty Images US Rep. Fred Upton asked Mark Zuckerberg what Facebook was doing to stop bullying. Zuckerberg said the site has trouble moderating that content it because it's "not clearly illegal." 48 states have laws against online harassment and bullying. See more stories on Insider's business page. Facebook CEO Mark Zuckerberg said it has been difficult for his social media net...
Tags: Google, Facebook, Mark Zuckerberg, Twitter, News, US, Trends, Social Media, Cyberbullying, Hearing, Zuckerberg, Misinformation, Capitol, Fred Upton, Google Facebook, R


How the Trevor Project Is Using AI to Train Crisis Counselors For Teens

For the Trevor Project, a nonprofit dedicated to preventing suicides among LGBTQ+ youth, efficiently preparing volunteer counselors for the unpredictable twists and turns they might encounter in the course of their field work can be a constant challenge. That's why the group has turned to one of the most sophisticated AI language generators in the...
Tags: Advertising, Artificial Intelligence, Emerging Tech


How the Trevor Project Is Using AI to Train Teen Crisis Counselors

For the Trevor Project, a nonprofit dedicated to preventing suicides among LGBTQ+ youth, efficiently preparing volunteer counselors for the unpredictable twists and turns they might encounter in the course of their field work can be a constant challenge. That's why the group has turned to one of the most sophisticated AI language generators in the...
Tags: Advertising, Artificial Intelligence, Emerging Tech


Watch the newest commercials on TV from Zocdoc, Pepsi, Kohler and more

Jason Derulo’s “Take You Dancing” serves as the soundtrack for a Pepsi spot that hypes Pepsi Mango.  
Tags: Advertising, Jason Derulo, Pepsi, Zocdoc Pepsi Kohler


Pepsi hooks up with Peeps for marshmallow soda

The Pepsi x Peeps collaboration, one of many recent partnerships for the marshmallow brand, is tied to a national sweepstakes.
Tags: Advertising, Pepsi


Suffering From Mayophobia? These Kits Help Haters Fall in Love

Mayonnaise isn't for everyone. To its most ardent defenders, it's a necessary cure to a dry sandwich or chicken salad. For others, it's a gloppy deterrent. And then there are those who remain thoroughly unsettled by this pervasive and somewhat divisive sauce. If the thought of mayonnaise inspires a deep shudder, Kraft Mayo says that...
Tags: Advertising, Creative, AdFreak, Kraft Mayo, Mayophobia


Messenger From Facebook, Refinery29 Host Discussion With ‘Game-Changing’ Women

Messenger From Facebook teamed up with women's media and entertainment company Refinery29 on Real Ta!k Rooms: The Future of Women's Leadership, which took place via a Messenger Room Wednesday and was livestreamed on the Refinery29 Facebook page. Refinery29 writer Ariana Romero led the discussion featuring "game-changing" women Loredana Crisan, vice president of product design for...
Tags: Facebook, Advertising, Diversity, Ariana Romero, Social Pro Daily, Equity and Inclusion, Loredana Crisan


Starting from Fresh in New York: Tips and Ideas

Are you looking for some ideas on how to starting from fresh in New York?... The post Starting from Fresh in New York: Tips and Ideas appeared first on Are Morch, Digital Marketing Coach.
Tags: New York, Hotels, Seo, Guest Article, Fresh Start


Medium’s Anti-Ad Stance Continues to Fail

Obvious Ventures CEO Ev Williams recently announced a "buyout and leadership change to the Medium editorial team" in which he contextualized a shift away from Medium's homegrown publications, writing, "The Medium subscriber base has continued to grow, while our publication's audiences haven't. Medium is struggling to reach a general audience." This is partly explained by...
Tags: Publishing, Advertising, Voice, Ev Williams


MLB, Tagboard Ink 4-Year Pact to Help Enhance the Fan Experience

Major League Baseball entered into a four-year partnership with Tagboard to tap its interactive production capabilities and bolster its engagement with fans. Producers at MLB, MLB Network and Minor League Baseball will be able to enhance digital experience, events, gameday offerings and live broadcasts. Over 400 major entertainment, media and sports organizations use Tagboard's cloud-based...
Tags: Advertising, Mlb, Major League Baseball, Sports Marketing, Social Pro Daily, MLB MLB Network and Minor League Baseball


Watch: Byron Allen demands advertisers spend more with Black-owned media

Media mogul Byron Allen discusses what brands need to do to better support minority-owned businesses.
Tags: Advertising, Byron Allen


Starcom’s US CEO and Global CSO Step Down

Two leaders with over three decades of experience at Publicis are out at Starcom. Starcom U.S. CEO Kathy Ring and global CSO Kathy Kline are both stepping down from the Publicis Media agency. Publicis promoted Chris Boothe, who has spent the past five years as Spark Foundry CEO, to lead both Spark Foundry and Starcom...
Tags: Advertising, US, Publicis, Media Agencies, Publicis Media, Starcom, Chris Boothe, Leadership & Talent, Global CSO, Starcom Starcom U S, Kathy Ring, Kathy Kline


Omnicom Media Group strikes deal to fuse ‘brand love’ into media targeting

Hearts & Science, OMD and PHD gain access to data from BERA Brand Management, which measures brand equity and purpose scores for some 4,000 brands.  
Tags: Advertising, Omnicom Media Group, BERA Brand Management, Hearts Science OMD



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