Marketing


 

Media Coding Service Market Outlook, SWOT Analysis 2026 by Top Key Players: Adobe, Amazon (AWS), Bertelsmann (Arvato), Bitmovin, Brightcove, Cast Time, Cloudflare, Coconut, Contus, Encoding.com - Jumbo News

Media Coding Service Market Outlook, SWOT Analysis 2026 by Top Key Players: Adobe, Amazon (AWS), Bertelsmann (Arvato), Bitmovin, Brightcove, Cast Time, Cloudflare, Coconut, Contus, Encoding.com   Jumbo News
Tags: Seo, Adobe Amazon, Jumbo News, Media Coding Service Market Outlook


Top Ten Tips for Writing a Business Book

I'm frequently asked  for advice about writing a business book. Some people want to understand if writing a book might be right for them. Others are beginning the process and would like to know how to get published. Here, in one place, are some practical ideas based on my experience writing 12 books of my own as well as coaching more than twenty people to write and publish their first business book.
Tags: Books, Writing, Marketing, Thought Leadership, Personal Branding, Business to Business


3 Books to Reset

[Piazza Cordusio, Milano] Kevin Kelly has a short 3 books recommendation worth expanding upon. I haven't read Pilgrim at Tinker Creek. But lately, most of my writing for this site and the letter feels like a form of meditation. So that goes on the list. “The book is a form of meditation, written with headlong urgency, about seeing. . . . There is an ambition about her book that I like. . . . It is the ambition to feel.” — Eudora Welty, New York Times Book Review. This Eudora Welty. We've gotten ...
Tags: Marketing, Kevin Kelly, Eudora Welty, Valeria Maltoni, Piazza Cordusio Milano, Eudora Welty New York Times Book Review


ArtClass Signs Director/Creative Director Shaun Collings

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Tags: Advertising, Shaun Collings


H.R. 1405--An Act to Enforce Section Three of the Fourteenth Amendment

I want to take a moment to talk about H.R. 1405, the legislation introduced in the House to enforce Section Three of the Fourteenth Amendment. The text of the bill is here.  The bill is an excellent start as Congress reflects on how to respond to the events of January 6th. Here are some initial observations:1. The bill states that "clear and convincing evidence" shall be the standard of proof in civil actions to oust an ineligible officeholder or declare someone ineligible as a candidate. This h...
Tags: Supreme Court, Congress, House, District Of Columbia, Branding, District Court, Judiciary Committee, Gerard N Magliocca


Disney creates internal marketing agency led by Jayanta Jenkins

The restructure merges Disney branded TV and Nat Geo marketing and publicity teams. 
Tags: Advertising, Disney, Nat Geo, Jayanta Jenkins


Burger King's CMO resigns

Hi and welcome to Insider Advertising for April 2. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Burger King's CMO resigns.Spotify's aggressive podcast ambitions.Harry's new funding.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Burger King Burger King's top markete...
Tags: Spotify, Media, Podcasts, Youtube, Advertising, Newsletter, Trends, CMO, Unilever, Harry, Burger King, DC Entertainment, Harry's, Restaurant Brands International, Pepsi, Newsletters


Four Mistakes to Avoid When You’re Managing Money

Four Mistakes to Avoid When You’re Managing Money is a post originally published on: Everything Finance - Everything Finance - Its all about Money! Anyone can tell you there’s no “secret” to financial success. It’s basic arithmetic: Spend less than you earn, and you’ll have money to spare. That’s simple in theory, but harder to put into practice. In 2020, 46 million Americans – about 14% of the population – used all their emergency savings, and many are still working to get back on track. In the...
Tags: Florida, Savings, Marketing, Ira, Everything Finance Everything Finance, Axiom Bank


Fernando Machado Is Leaving Restaurant Brands International

Fernando Machado, global chief marketing officer of Restaurant Brands International, is leaving the company after seven years, he confirmed to Adweek. Paloma Azulay will step in as global chief brand officer for the company, which oversees fast food giants Burger King, Popeyes and Tim Hortons. While Machado declined to confirm where he's going next, he...
Tags: Advertising, Restaurant Brands International, Tim Hortons, Fernando Machado, Machado, Leadership & Talent, Adweek Paloma Azulay


Fernando Machado is leaving Burger King parent company

The Restaurant Brands International global chief marketing officer hasn’t yet shared where he is heading.  
Tags: Advertising, Burger King, Restaurant Brands International, Fernando Machado


Cannabis Brands Join the Mainstream in First-Time April Fools’ Day Pranks

Does that morning cup of joe fall a little flat? Could it use a sprinkle of mood-elevating goodness? Introducing Sweet'N High, a single-serving of THC-infused fairy dust that's a perfect addition to your favorite beverage. But why stop there? Dump it in your corn flakes or shotgun it straight from the package to "take your...
Tags: Advertising, Beer, AdWeek Instagram, Spirits & Cannabis


TikTok Recognizes Arab American Heritage Month

TikTok will mark Arab American Heritage Month in April by showcasing dance, history, music, recipes and stories from its Arab American community via #ArabTikTok and live programming. The video creation platform said in a blog post Thursday that videos with the #TikTokArab hashtag have tallied more than 25 billion views, while those with #Arab are...
Tags: Advertising, Diversity, Arab, Social Pro Daily, Tiktok, Equity and Inclusion, TikTok Recognizes Arab American Heritage Month, Arab American Heritage Month, ArabTikTok


Chinese Smartphone Titan Xiaomi Entering the EV Race

Xiaomi, a Chinese smartphone colossus, has announced they are building their own branded electric vehicles (EVs), just like Apple, Huawei, Sony, and Foxconn. If you’re prepared to lose money, starting a car company is easy. Just ask Tesla. Xiaomi has plenty, enough to sink $10 billion into the venture over the next 10 years. Xiaomi, the […] The post Chinese Smartphone Titan Xiaomi Entering the EV Race appeared first on The Truth About Cars.
Tags: Asia, Technology, China, Global, Green, Electric Vehicles, Xiaomi, Emerging Markets, Autos, Manufacturing, Behind The Scenes, EVs, Suppliers, New Cars, Foxconn, Branding


It’s Official: Nearly Half of Humanity Has Put on Weight During the Pandemic

A new survey confirms what everyone assumes to be true: People weigh more now. Throughout the month of February, data analytics firm YouGov asked 19,000 adults located in more than a dozen countries around the globe--from Indonesia to Denmark to the United Arab Emirates to the United States--if they've gained any weight since the outbreak...
Tags: Indonesia, Advertising, United States, United Arab Emirates, Denmark, Yougov, Data & Insights, CPG & Grocery


GM says it will increase spending on Black-owned media

The automaker said it plans to dedicate 4% of its advertising budget to Black-owned media by 2022 and 8% by 2025.
Tags: Advertising, Gm, Black


What are Twitter Newsletters? How you can sign up to grow your Twitter following and monetize your content

Twitter Newsletters is a platform that lets users create and publish paid for free newsletters. PeopleImages/Getty Images Twitter Newsletters is a new tool that lets you design, schedule, and publish newsletters. Once you've published a Twitter newsletter, you can share it on social media, and decide whether you'd like to charge readers money for it. To start a newsletter, you just need to sign up for a Revue account and link it to your Twitter profile. Visit Insider's Tech Ref...
Tags: Facebook, Twitter, Trends, Social Media, Vox Media, Chicago Sun Times, Facebook Instagram, Newsletters, Substack, Tech Insider, Revue, BI-freelancer, Tech Reference, Software & Apps (Reference, Tech How To, Twitter accounts


McDonald’s Sends Hispanic Media Strategy Business to Canvas, Lopez Negrete

McDonald's has appointed former Adweek Breakthrough Media Agency of the Year Canvas Worldwide and Houston-based, Hispanic-owned full-service agency Lopez Negrete Communications to handle Hispanic media communications for McDonald's in the U.S. This will include media planning, strategy and consumer insights. The appointment follows a review conducted by Ebiquity. Canvas formed a partnership with Lopez Negrete...
Tags: Advertising, Accounts, Houston, McDonald, Media Agencies, Lopez Negrete, Adweek Breakthrough Media Agency, Lopez Negrete Communications, Ebiquity Canvas


Newsletter Platform Ghost Generates $3.3 Million, Doubling Its Revenue

The publishing platform Ghost has more than doubled its revenue over the last year, jumping from $1.5 million in March 2020 to over $3.3 million this year, a rise the nonprofit attributes to its unique corporate structure and the surging interest in creator ownership. The open-source nonprofit is structured as a company limited by guarantee,...
Tags: Advertising, Newsletters


Major League Baseball and Chevy Channel Field of Dreams in a Hopeful Opening Day Ad

To say the world of professional baseball has undergone a tumultuous year would be a huge understatement. Delays and cancelations were par for the course throughout 2020 for a nation reeling from the COVID-19 pandemic. In response to the increased need for safety, Major League Baseball (MLB) implemented new COVID-related procedures and now 2021 is...
Tags: Advertising, Automotive, Major League Baseball, Major League Baseball MLB, Sports Marketing, Chevy Channel Field of Dreams


Google’s Eerily Lifelike AI Reservation Service Is Now Available in Almost Every State

Google has expanded its AI-powered reservations service into every state except Louisiana after more than two years of technical improvements and adjustments to accommodate local laws. The search giant's Duplex tool is able to call businesses, such as restaurants and hair salons, and book appointments on behalf of a user. It does so in a...
Tags: Google, Advertising, Artificial Intelligence, Louisiana, Briefly


Walmart’s CMO on the Power of Intentional Moves and “No Look Backs”

When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company, but also a dream job at a brand that comes with much responsibility. Not to mention, he just so happened to start his first-ever CMO...
Tags: Advertising, CMO, Walmart, William White, C-Suite, CMO Moves, Power of Intentional Moves


Seeking nominations for the leading talent managers and agents representing TikTok stars in 2021

Collab Crib is a creator house based in Atlanta, Georgia that features a roster of Black internet stars. Courtesy Instagram Insider is launching its second annual list of the top managers and agents for TikTok creators. We want to hear from you on which managers and agents are helping clients build on their success. Please submit your ideas by April 10 and email [email protected] with any questions. See more stories on Insider's business page. As TikTok creators take their business...
Tags: Media, Advertising, Trends, Influencers, Atlanta Georgia, Tech Insider, Tiktok, Amanda Perelli Dan Whateley Sydney Bradley, Courtesy Instagram Insider


Facebook Extends Deadline for iOS Apps on Audience Network to Go Bidding Only

Facebook said Thursday that the deadline for iOS applications on its Facebook Audience Network monetization platform to migrate their apps to bidding only was extended to May 31 from March 31. Android apps have until Sept. 30 to comply. The move to bidding only was a response to upcoming changes to Apple's iOS 14 operating...
Tags: Apple, Facebook, Advertising, Platforms, Facebook Audience Network, Social Pro Daily


Walgreens’ Latest Product Innovation Is to Drive Growth With Bank Accounts

Walgreens, the retail pharmacy division of Walgreens Boots Alliance, inked a deal with global payments provider InComm Payments to offer customers bank accounts at FDIC-insured MetaBank. This includes a Mastercard debit card, which will earn Walgreens Cash rewards on all purchases. Top line The new offering, which was announced this week and will be available...
Tags: Digital Transformation, Advertising, Walgreens, Mastercard, FDIC, Walgreens Boots Alliance, Consumer, InComm, Retailing, Briefly


Watch the newest commercials on TV from Petco, Lay’s, Tide and more

Marshawn Lynch helps hype Lay’s Kettle Cooked potato chips.  
Tags: Advertising, Marshawn Lynch, Petco Lay


NYX’s New Makeup Line Lets You Put Tetris-Inspired Shades on Your Face

The pandemic has led many of us to revert back to childhood obsessions--whether that means going down a deep TikTok dive into the infamous Disney Channel child star breakups (Niley forever), bingeing your favorite Nicktoons or rediscovering old video games. Top line In an attempt to tap into that appetite for nostalgia, cosmetics brand NYX...
Tags: Gaming, Ecommerce, Advertising, Disney Channel, Fashion & Apparel, Briefly, Niley


Tentree Kicks Off ‘Planet Partners’ Initiative for Earth Month

Lifestyle apparel brand Tentree, which embarked on a mission to plant 1 billion trees by 2030, is once again turning to Instagram to help its pursuit of that goal. This post from Tentree's 2019 "Double Tap to Plant" campaign tallied 15 million likes and 2.3 million shares, and it sits at No. 11 on the...
Tags: Advertising, Sustainability, Tentree, Social Pro Daily


Foam Clogs Brand Crocs Has a New Chief Marketing Officer

Shoe brand Crocs announced today that it has promoted Heidi Cooley, most recently head of global marketing for the brand, to svp and chief marketing officer. Top line Cooley joined Crocs in 2016 as vp of global marketing and was elevated to head of global marketing last year. During that time, Cooley expanded the brand's...
Tags: Top, Advertising, Crocs, Cooley, Leadership & Talent, Heidi Cooley, Briefly


Screw Those IRS Checks: Trojan Promises to ‘Stimulate Your Package’

Among the innumerable downers of the pandemic has been this statistically provable fact: Americans might be getting horizontal on the sofa to watch Netflix--but not to have sex. Just ask Matthew Farrell, CEO of Trojan condoms parent company Church and Dwight. In an analyst call last summer, Farrell couldn't have been more direct about the...
Tags: Church, Advertising, Netflix, Branding, Farrell, Matthew Farrell



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