Marketing


 

Finally, a US digital stimulus package… but one that only keeps the lights on

When US President Joe Biden signed the American Rescue Plan Act into law, he added $1.9 trillion of economic stimulus to the $2.2 trillion provided by the Coronavirus Aid, Relief, and Economic Security Act and $0.9 trillion included in the federal government’s appropriations bill for 2021. This brings the combined fiscal stimulus of the Trump […]
Tags: Government, Marketing, US, Joe Biden, Asia Pacific, Age Of The Customer, Trump, Technical Debt, Architecture & Technology Strategy


TikTok Works With RAINN on New Resources for Sexual Assault Survivors

TikTok worked with experts from Rape, Abuse & Incest National Network on new resources for survivors of sexual assault. Product policy manager Ebony Tucker wrote in a blog post Monday, "At TikTok, we value and celebrate self-expression and are focused on promoting an environment where community members feel safe and comfortable sharing their experiences, including...
Tags: Advertising, Platforms, RAINN, Rape Abuse Incest National Network, Social Pro Daily, Ebony Tucker, Tiktok


The Battpak by OCTAVE – Power Bank and Travel Safe Review

https://www.indiegogo.com/projects/the-battpak-by-octave-power-bank-and-travel-safe Product Details: Includes a 3-way USB/Type-C/USB mini cord Highest Quality 10,000 mAh Battery Custom pcba circuit board for universal charging USB and USB type-C outputs USB type-C Input Fire retardant polycarbonate housing Hand stitched vegan leather wallet High definition laser etched OCTAVE pattern The post The Battpak by OCTAVE – Power Bank and Travel Safe Review appeared first on The Chris Voss Show.
Tags: Reviews, Seo, Power, Power Bank, Chris Voss, Travel Safe Review, OCTAVE Power Bank and Travel Safe Review


Abuse as a constitutional right

Do teachers have the right to address their students with racial slurs? Is hostile environment harassment law unconstitutional? Those are among the alarming implications of the Sixth Circuit's decision in Meriwether v. Hartop.  I explain in a new column at The Hill, here. [Author: Andrew Koppelman]
Tags: Sixth Circuit, Branding, The Hill, Andrew Koppelman, Meriwether, Hartop


Getting better

The optimism and possibility that come from training and learning in groups is a miracle. It means that, with a little effort, we can level up, become more productive and enjoy the work more tomorrow than we did yesterday. The folks at Akimbo are offering some proven and tested workshops… here’s their schedule for signups in April: The altMBA is the first and most powerful workshop of its kind. The July session has its Early Decision Deadline tomorrow, Tuesday. Ask someone who has done it–...
Tags: Uncategorized, Branding, Alex DiPalma, Podcasting Workshop


Clubhouse Is Partnering With Stripe To Offer Direct Payments, and Creators Will Get 100% of the Profits

The invite-only audio chat app Clubhouse is sweetening the deal for creators by offering a direct payment option that would allow them to reap 100% of the rewards.Read more...
Tags: Science, Technology, Social Media, Software, Mobile Payments, Online Payments, Stripe, Up, Clubhouse, Mobile Applications, Business Finance, Service Industries, Social Networking Services, Payme


ViacomCBS's Highest-Paid Lawyers Took In $12.7 Million Last Year - Bloomberg Law

ViacomCBS's Highest-Paid Lawyers Took In $12.7 Million Last Year   Bloomberg Law
Tags: Seo


Clubhouse Will Now Let You Tip Your Favorite Creators

The social audio app Clubhouse is introducing a new feature to its platform that allows users to tip their favorite creators. While company has repeatedly said it does not intend to introduce traditional advertising on the app, this doesn't appear to be a revenue play either. In an announcement Monday evening, Clubhouse said that it...
Tags: General, Media, Advertising, Clubhouse, Platforms, Influencers & Creators


How Warner Bros. Built a Fake Brand That Lives Beyond the Cartoon World

As you read these words, a team of writers and animators at Warner Bros. is working on a much-buzzed cartoon film slated for a 2023 release. It will be funny, of course, but it will finally air the details of an ugly legal dispute that's been festering since 1948. And after 75 years of having...
Tags: Advertising, Magazine, Warner Bros, Perspective, Warner Bros Built, Cartoon World


Paywalls Are Coming to Twitter as Platforms Adjust to the Creator Economy

Casey Newton is the very model of a modern technology reporter. He breaks news, has mastered Twitter, and he built a newsletter so popular at the Vox Media tech site The Verge that he left in September to write his own newsletter for Substack called Platformer. Newton reports on major tech platforms, but he's also...
Tags: Advertising, Magazine, Vox Media, Platforms, Casey Newton, Substack, Platformer Newton


Ecommerce Brands Look to New Sustainability Measures as More People Shop Online

Americans have made so many pandemic purchases that ecommerce has essentially experienced two winter holiday shopping seasons in the 12-month period from March 2020 through February 2021. Last year, U.S. consumers spent $813 billion online, up 42% compared to 2019, according to Adobe's Digital Economy Index. Adobe predicts ecommerce will surpass $1 trillion in 2022....
Tags: Advertising, Sustainability, Magazine


As Vaccinations Continue, Gyms Shift to Hybrid Models to Increase Membership Numbers

When the pandemic upended life as we knew it, Planet Fitness got to work. On March 13, 2020, CMO Jeremy Tucker watched as the gym closed locations and decided he and his team couldn't just wait for something to happen. By the end of that weekend, Planet Fitness created United We Move, an initiative offering...
Tags: Advertising, Magazine, Jeremy Tucker, Life After Lockdown


Khartoon Weiss Translates TikTok for 20th-Century Businesses

Khartoon Weiss knows there's a disconnect between advertisers and Gen Z. It's unavoidable from her perch as head of global agency and accounts at TikTok. Weiss views her role, which she started in August after a two-year stint at Spotify, like that of a translator between "predominantly 20th-century organizations" and the ultra-young users that dominate...
Tags: Spotify, Advertising, Magazine, Leadership & Talent, Khartoon Weiss Translates TikTok, Khartoon Weiss, TikTok Weiss


Peter Rice takes charge at ABC News

Hi and welcome to Insider Advertising for April 6. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Peter Rice takes charge at ABC News.Brands blast Georgia voting law.Apple takes a jab at Facebook.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Peter Rice. Allen Berezovsky/WireImage Disn...
Tags: Apple, Google, Facebook, Home Depot, Cook, Coca-cola, Media, Supreme Court, Advertising, Disney, Newsletter, Trends, Atlanta, Georgia, New York Times, Tim Cook


Hyundai Blue Link Connects Owners and Insurance

Hyundai Blue Link, a connected-car service first offered in 2018, can now be used to save on auto insurance. Hyundai’s usage-based insurance (UBI) program and Driving Score promotes safe, efficient driving habits. Through Verisk, a global data analytic firm, Hyundai drivers can opt-in to share their driving quirks. Receiving substantially lower insurance rates is the […] The post Hyundai Blue Link Connects Owners and Insurance appeared first on The Truth About Cars.
Tags: Technology, Safety, Marketing, Insurance, Analysis, Korea, Autos, Connected Cars, Hyundai, Fuel Economy, Connected Vehicles, Incentives, Auto Insurance, By The Numbers, Verisk, Hyundai Blue Link


Barilla and Alkemy Tell the Legend of Pasta Carbonara With a Breathtaking Short Film

Barilla is no stranger to going all-in on a promotion, but the pasta company's most recent #Carbonara campaign sets a new high bar. Ahead of Carbonara Day--an annual event that spotlights the beloved pasta dish combining cheese, cured pork, eggs and black pepper--the multinational pasta purveyors unveiled "The Origins of Carbonara," a ten-minute, highly produced...
Tags: Advertising, Creative, Food & Beverage, Barilla, AdFreak, Origins of Carbonara


Is Cannes Lions 2021 Happening? Here’s What We Know So Far

After canceling its 2020 signature event amid the Covid-19 pandemic, the Cannes Lions International Festival of Creativity had hoped to come roaring back to the French Riviera in 2021. However, as France enters its third national lockdown to prevent further spreading the disease, Cannes planning has again become mired in uncertainty. So is Cannes Lions...
Tags: France, Advertising, Cannes, Cannes Lions, French Riviera, Awards & Honors


Type Directors Club Announces Global “Type Drives Communities” Virtual Conference

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Tags: Advertising


Stagwell Agencies Pick Up Atlantic Broadband Contract

Five Stagwell Group agencies are partnering on the contract for Atlantic Broadband, the eighth-largest cable and internet provider in the United States and a subsidiary of Cogeco Communications. This is the second big contract announcement for Stagwell since it agreed to merge with MDC Partners. Stagwell agency Code and Theory was recently named agency of...
Tags: Advertising, Accounts, United States, Cogeco Communications, Stagwell Group, Stagwell, Atlantic Broadband, The Future of Agencies, MDC Partners Stagwell


On Repeat Becomes Second Spotify Personalized Playlist Available for Sponsorship

Spotify's On Repeat playlist is now available for sponsorship and, with April 15 looming, TurboTax became the first U.S. brand to jump in. On Repeat debuted in September 2019, comprised of the tracks that the audio streaming platforms users have streamed the most over the past 30 days. Since its debut, it has tailed some...
Tags: Advertising, Turbotax, Social Pro Daily, Audio & Podcasting


We Need More Empathy in Marketing Right Now

In today's digital world, we are constantly bombarded with noise, information and marketing, making it near impossible to remember every message that you scroll past on social media. However, if they do it right, you remember what those brands made you feel. People do not want to be sold to. They want to feel safe....
Tags: Advertising, Voice


Hulu’s New Marketing Campaign Goes Back to Basics

For its past marketing campaigns in the last year, Hulu has put most of its marketing muscle behind marketing its pricier live sports and live TV offerings. Starting this week, though, Hulu is rolling out an even simpler message letting viewers know that the service has everything they love on their service, from live sports...
Tags: Advertising, Hulu, Streaming & OTT


The Insights Beat: Renew Your Insights-Driven Aspirations This Year

After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics, and AI research team. It’s been a fast start to the year, and there is so much amazing research that the team has published […]
Tags: Marketing, Data Science, Data Analysis, Age Of The Customer, Customer Insights, Data Governance, Data Insights, AI Insights


Target Donates $1M for Free Rides to Vaccine Appointments

Target is donating $1 million to nonprofit organizations providing free or discounted rides to Covid-19 vaccination appointments via ridesharing service Lyft and its universal vaccine access campaign, it announced today. Top line The contribution is part of a broader $5 million commitment by Target to increase access to vaccines throughout the U.S. and globally, particularly...
Tags: General, Advertising, Retailing, Coronavirus, Life After Lockdown


United joins chorus of businesses speaking out against voting restrictions

The Chicago-based carrier's statement comes after Delta faced backlash for not speaking out more forcefully against a Georgia law that could discourage voting
Tags: Advertising, Georgia, Chicago, Delta, United


Starbucks Touts Sustainability in New Campaign

Starbucks today unveiled a new social media campaign to get the message out about the sustainability commitments it made last year, with the aim of cutting its carbon, water and waste footprints in half by 2030. Top line The international coffee chain found 74% of U.S. consumers believe a brand's commitment to the environment is...
Tags: Advertising, Social Media, Sustainability, Starbucks, Food & Beverage, Briefly


Covid-19 Has Made Americans More Brand Loyal Than Ever

As the country slowly wrestles free of its Covid-19 restraints, a new study has revealed an interesting wrinkle in consumer shopping preferences: Despite the social and economic upheaval of 2020--or perhaps because of it--Americans are emerging from the pandemic as more brand-loyal that perhaps any time in history. A new Savings.com survey of a thousand...
Tags: Advertising, Consumer


Budweiser Wants Fans to Curse Their Hearts Out on Top of a Mountain

If you're looking to blow off some steam by sipping beer and screaming profanities, Utah is probably the last place in the country that you'd think to go. Between the breathtaking scenery that feels almost sacred, strict liquor regulations and relatively conservative politics, one might feel they have to be on their best behavior. But...
Tags: Utah, Advertising, Beer, Food & Beverage, Spirits & Cannabis, Briefly


Red Nose Day Remains Digital for 2021

Red Nose Day, the annual fundraising initiative spearheaded by Comic Relief US and Walgreens, will once again be virtual in 2021. Red Nose Day kicked off in 2015 and, from 2015 through 2019, Walgreens sold red noses in its stores across the country to raise money for the campaign to end child poverty. However, Covid-19...
Tags: Advertising, US, Walgreens, Platforms, Social Pro Daily


Pinterest expands advertising business to Latin America

Company says Brazil, Mexico are next countries to get ads.
Tags: Advertising, Latin America, Brazil Mexico



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