Marketing
Finally, a US digital stimulus package… but one that only keeps the lights onApril 5, 2021 at 11:59 PM When US President Joe Biden signed the American Rescue Plan Act into law, he added $1.9 trillion of economic stimulus to the $2.2 trillion provided by the Coronavirus Aid, Relief, and Economic Security Act and $0.9 trillion included in the federal government’s appropriations bill for 2021. This brings the combined fiscal stimulus of the Trump […]Tags: Government, Marketing, US, Joe Biden, Asia Pacific, Age Of The Customer, Trump, Technical Debt, Architecture & Technology Strategy 3 people like this. Like TikTok Works With RAINN on New Resources for Sexual Assault SurvivorsApril 5, 2021 at 10:15 PM TikTok worked with experts from Rape, Abuse & Incest National Network on new resources for survivors of sexual assault. Product policy manager Ebony Tucker wrote in a blog post Monday, "At TikTok, we value and celebrate self-expression and are focused on promoting an environment where community members feel safe and comfortable sharing their experiences, including...Tags: Advertising, Platforms, RAINN, Rape Abuse Incest National Network, Social Pro Daily, Ebony Tucker, Tiktok 16 people like this. Like The Battpak by OCTAVE – Power Bank and Travel Safe ReviewApril 5, 2021 at 9:14 PM  Tags: Reviews, Seo, Power, Power Bank, Chris Voss, Travel Safe Review, OCTAVE Power Bank and Travel Safe Review Abuse as a constitutional rightApril 5, 2021 at 9:32 PM Do teachers have the right to address their students with racial slurs? Is hostile environment harassment law unconstitutional? Those are among the alarming implications of the Sixth Circuit's decision in Meriwether v. Hartop. I explain in a new column at The Hill, here. [Author: Andrew Koppelman]Tags: Sixth Circuit, Branding, The Hill, Andrew Koppelman, Meriwether, Hartop 28 people like this. Like Getting betterApril 5, 2021 at 9:32 PM The optimism and possibility that come from training and learning in groups is a miracle. It means that, with a little effort, we can level up, become more productive and enjoy the work more tomorrow than we did yesterday.
The folks at Akimbo are offering some proven and tested workshops… here’s their schedule for signups in April:
The altMBA is the first and most powerful workshop of its kind. The July session has its Early Decision Deadline tomorrow, Tuesday. Ask someone who has done it–...Tags: Uncategorized, Branding, Alex DiPalma, Podcasting Workshop 37 people like this. Like Clubhouse Is Partnering With Stripe To Offer Direct Payments, and Creators Will Get 100% of the ProfitsApril 5, 2021 at 7:47 PM  Tags: Science, Technology, Social Media, Software, Mobile Payments, Online Payments, Stripe, Up, Clubhouse, Mobile Applications, Business Finance, Service Industries, Social Networking Services, Payme 117 people like this. Like ViacomCBS's Highest-Paid Lawyers Took In $12.7 Million Last Year - Bloomberg LawApril 5, 2021 at 7:53 PM ViacomCBS's Highest-Paid Lawyers Took In $12.7 Million Last Year Bloomberg LawTags: Seo 25 people like this. Like Clubhouse Will Now Let You Tip Your Favorite CreatorsApril 5, 2021 at 7:12 PM The social audio app Clubhouse is introducing a new feature to its platform that allows users to tip their favorite creators. While company has repeatedly said it does not intend to introduce traditional advertising on the app, this doesn't appear to be a revenue play either. In an announcement Monday evening, Clubhouse said that it...Tags: General, Media, Advertising, Clubhouse, Platforms, Influencers & Creators 31 people like this. Like How Warner Bros. Built a Fake Brand That Lives Beyond the Cartoon WorldApril 5, 2021 at 6:00 PM As you read these words, a team of writers and animators at Warner Bros. is working on a much-buzzed cartoon film slated for a 2023 release. It will be funny, of course, but it will finally air the details of an ugly legal dispute that's been festering since 1948. And after 75 years of having...Tags: Advertising, Magazine, Warner Bros, Perspective, Warner Bros Built, Cartoon World 26 people like this. Like Paywalls Are Coming to Twitter as Platforms Adjust to the Creator EconomyApril 5, 2021 at 6:00 PM Casey Newton is the very model of a modern technology reporter. He breaks news, has mastered Twitter, and he built a newsletter so popular at the Vox Media tech site The Verge that he left in September to write his own newsletter for Substack called Platformer. Newton reports on major tech platforms, but he's also...Tags: Advertising, Magazine, Vox Media, Platforms, Casey Newton, Substack, Platformer Newton 11 people like this. Like Ecommerce Brands Look to New Sustainability Measures as More People Shop OnlineApril 5, 2021 at 6:00 PM Americans have made so many pandemic purchases that ecommerce has essentially experienced two winter holiday shopping seasons in the 12-month period from March 2020 through February 2021. Last year, U.S. consumers spent $813 billion online, up 42% compared to 2019, according to Adobe's Digital Economy Index. Adobe predicts ecommerce will surpass $1 trillion in 2022....Tags: Advertising, Sustainability, Magazine 35 people like this. Like As Vaccinations Continue, Gyms Shift to Hybrid Models to Increase Membership NumbersApril 5, 2021 at 6:00 PM When the pandemic upended life as we knew it, Planet Fitness got to work. On March 13, 2020, CMO Jeremy Tucker watched as the gym closed locations and decided he and his team couldn't just wait for something to happen. By the end of that weekend, Planet Fitness created United We Move, an initiative offering...Tags: Advertising, Magazine, Jeremy Tucker, Life After Lockdown 20 people like this. Like Khartoon Weiss Translates TikTok for 20th-Century BusinessesApril 5, 2021 at 6:00 PM Khartoon Weiss knows there's a disconnect between advertisers and Gen Z. It's unavoidable from her perch as head of global agency and accounts at TikTok. Weiss views her role, which she started in August after a two-year stint at Spotify, like that of a translator between "predominantly 20th-century organizations" and the ultra-young users that dominate...Tags: Spotify, Advertising, Magazine, Leadership & Talent, Khartoon Weiss Translates TikTok, Khartoon Weiss, TikTok Weiss 12 people like this. Like Peter Rice takes charge at ABC NewsApril 5, 2021 at 5:43 PM Tags: Apple, Google, Facebook, Home Depot, Cook, Coca-cola, Media, Supreme Court, Advertising, Disney, Newsletter, Trends, Atlanta, Georgia, New York Times, Tim Cook 123 people like this. Like Hyundai Blue Link Connects Owners and InsuranceApril 5, 2021 at 5:44 PM Hyundai Blue Link, a connected-car service first offered in 2018, can now be used to save on auto insurance. Hyundai’s usage-based insurance (UBI) program and Driving Score promotes safe, efficient driving habits. Through Verisk, a global data analytic firm, Hyundai drivers can opt-in to share their driving quirks. Receiving substantially lower insurance rates is the […]
The post Hyundai Blue Link Connects Owners and Insurance appeared first on The Truth About Cars.Tags: Technology, Safety, Marketing, Insurance, Analysis, Korea, Autos, Connected Cars, Hyundai, Fuel Economy, Connected Vehicles, Incentives, Auto Insurance, By The Numbers, Verisk, Hyundai Blue Link 18 people like this. Like Barilla and Alkemy Tell the Legend of Pasta Carbonara With a Breathtaking Short FilmApril 5, 2021 at 5:36 PM Barilla is no stranger to going all-in on a promotion, but the pasta company's most recent #Carbonara campaign sets a new high bar. Ahead of Carbonara Day--an annual event that spotlights the beloved pasta dish combining cheese, cured pork, eggs and black pepper--the multinational pasta purveyors unveiled "The Origins of Carbonara," a ten-minute, highly produced...Tags: Advertising, Creative, Food & Beverage, Barilla, AdFreak, Origins of Carbonara 25 people like this. Like Is Cannes Lions 2021 Happening? Here’s What We Know So FarApril 5, 2021 at 5:36 PM After canceling its 2020 signature event amid the Covid-19 pandemic, the Cannes Lions International Festival of Creativity had hoped to come roaring back to the French Riviera in 2021. However, as France enters its third national lockdown to prevent further spreading the disease, Cannes planning has again become mired in uncertainty. So is Cannes Lions...Tags: France, Advertising, Cannes, Cannes Lions, French Riviera, Awards & Honors 14 people like this. Like Type Directors Club Announces Global “Type Drives Communities” Virtual ConferenceApril 5, 2021 at 5:32 PM [[ This is a content summary only. Visit my website for full links, other content, and more! ]]Tags: Advertising 44 people like this. Like Stagwell Agencies Pick Up Atlantic Broadband ContractApril 5, 2021 at 5:27 PM Five Stagwell Group agencies are partnering on the contract for Atlantic Broadband, the eighth-largest cable and internet provider in the United States and a subsidiary of Cogeco Communications. This is the second big contract announcement for Stagwell since it agreed to merge with MDC Partners. Stagwell agency Code and Theory was recently named agency of...Tags: Advertising, Accounts, United States, Cogeco Communications, Stagwell Group, Stagwell, Atlantic Broadband, The Future of Agencies, MDC Partners Stagwell 34 people like this. Like On Repeat Becomes Second Spotify Personalized Playlist Available for SponsorshipApril 5, 2021 at 5:10 PM Spotify's On Repeat playlist is now available for sponsorship and, with April 15 looming, TurboTax became the first U.S. brand to jump in. On Repeat debuted in September 2019, comprised of the tracks that the audio streaming platforms users have streamed the most over the past 30 days. Since its debut, it has tailed some...Tags: Advertising, Turbotax, Social Pro Daily, Audio & Podcasting 2 people like this. Like We Need More Empathy in Marketing Right NowApril 5, 2021 at 4:46 PM In today's digital world, we are constantly bombarded with noise, information and marketing, making it near impossible to remember every message that you scroll past on social media. However, if they do it right, you remember what those brands made you feel. People do not want to be sold to. They want to feel safe....Tags: Advertising, Voice 24 people like this. Like Hulu’s New Marketing Campaign Goes Back to BasicsApril 5, 2021 at 4:44 PM For its past marketing campaigns in the last year, Hulu has put most of its marketing muscle behind marketing its pricier live sports and live TV offerings. Starting this week, though, Hulu is rolling out an even simpler message letting viewers know that the service has everything they love on their service, from live sports...Tags: Advertising, Hulu, Streaming & OTT 41 people like this. Like The Insights Beat: Renew Your Insights-Driven Aspirations This YearApril 5, 2021 at 4:43 PM After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics, and AI research team. It’s been a fast start to the year, and there is so much amazing research that the team has published […]Tags: Marketing, Data Science, Data Analysis, Age Of The Customer, Customer Insights, Data Governance, Data Insights, AI Insights 31 people like this. Like Target Donates $1M for Free Rides to Vaccine AppointmentsApril 5, 2021 at 4:31 PM Target is donating $1 million to nonprofit organizations providing free or discounted rides to Covid-19 vaccination appointments via ridesharing service Lyft and its universal vaccine access campaign, it announced today. Top line The contribution is part of a broader $5 million commitment by Target to increase access to vaccines throughout the U.S. and globally, particularly...Tags: General, Advertising, Retailing, Coronavirus, Life After Lockdown 26 people like this. Like United joins chorus of businesses speaking out against voting restrictionsApril 5, 2021 at 4:08 PM The Chicago-based carrier's statement comes after Delta faced backlash for not speaking out more forcefully against a Georgia law that could discourage votingTags: Advertising, Georgia, Chicago, Delta, United 39 people like this. Like Starbucks Touts Sustainability in New CampaignApril 5, 2021 at 3:58 PM Starbucks today unveiled a new social media campaign to get the message out about the sustainability commitments it made last year, with the aim of cutting its carbon, water and waste footprints in half by 2030. Top line The international coffee chain found 74% of U.S. consumers believe a brand's commitment to the environment is...Tags: Advertising, Social Media, Sustainability, Starbucks, Food & Beverage, Briefly 34 people like this. Like Covid-19 Has Made Americans More Brand Loyal Than EverApril 5, 2021 at 3:49 PM As the country slowly wrestles free of its Covid-19 restraints, a new study has revealed an interesting wrinkle in consumer shopping preferences: Despite the social and economic upheaval of 2020--or perhaps because of it--Americans are emerging from the pandemic as more brand-loyal that perhaps any time in history. A new Savings.com survey of a thousand...Tags: Advertising, Consumer 19 people like this. Like Budweiser Wants Fans to Curse Their Hearts Out on Top of a MountainApril 5, 2021 at 3:42 PM If you're looking to blow off some steam by sipping beer and screaming profanities, Utah is probably the last place in the country that you'd think to go. Between the breathtaking scenery that feels almost sacred, strict liquor regulations and relatively conservative politics, one might feel they have to be on their best behavior. But...Tags: Utah, Advertising, Beer, Food & Beverage, Spirits & Cannabis, Briefly 21 people like this. Like Red Nose Day Remains Digital for 2021April 5, 2021 at 3:35 PM Red Nose Day, the annual fundraising initiative spearheaded by Comic Relief US and Walgreens, will once again be virtual in 2021. Red Nose Day kicked off in 2015 and, from 2015 through 2019, Walgreens sold red noses in its stores across the country to raise money for the campaign to end child poverty. However, Covid-19...Tags: Advertising, US, Walgreens, Platforms, Social Pro Daily 36 people like this. Like Pinterest expands advertising business to Latin AmericaApril 5, 2021 at 3:34 PM Company says Brazil, Mexico are next countries to get ads.Tags: Advertising, Latin America, Brazil Mexico 46 people like this. Like |
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