Marketing


 

Facebook Removes 14 Networks for Coordinated Inauthentic Behavior in March 2021

Facebook released its coordinated inauthentic behavior report for March 2021, sharing details on 14 networks that were removed, originating from 11 countries. The actions involved a total of 1,167 accounts, 290 Instagram accounts, 255 pages and 34 groups. Details follow on the networks that were removed last month. Albania: 128 accounts, 41 pages, 21 groups...
Tags: Platforms, Social Pro Daily


Lendingkart Finance raises USD 15 mn funding from Netherlands' FMO - Free Press Journal

Lendingkart Finance raises USD 15 mn funding from Netherlands' FMO   Free Press Journal
Tags: Seo, Netherlands, Lendingkart Finance, FMO Free Press Journal


PRH revenue up 4.6%, earnings up 23.3% in 2020 - Books+Publishing

PRH revenue up 4.6%, earnings up 23.3% in 2020   Books+Publishing
Tags: Seo


Comcast's Peacock faces new tests from advertisers, viewers

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I'm Lucia Moses, deputy editor here.Remember you can sign up to get this newsletter daily here.First, senior reporter Lauren Johnson is hosting a webinar about how advertisers can navigate the death of third-party cookies on April 22 with execs from The Trade Desk, Mars, The Washington Post, and R/GA. Sign up here.What we're following this week: Peacock's big testRec...
Tags: Apple, Media, Washington Post, Advertising, US, Newsletter, Trends, Comcast, Nbcuniversal, Playboy, Nbc Universal, Pepsico, WSJ, Nordic, Danone, Claire


Identifying A Brand’s Most Valuable Assets

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Christina, a VP of Marketing in Boston, Massachusetts who has this question about measuring the value of brand assets. “We have an established consumer packaged goods brand and are trying to determine which of its brand assets are most valuable. As we begin to explore this what should we conside...
Tags: Ge, Nike, Hp, Virgin, Heineken, Bp, Puma, Coca Cola, Skype, Harrods, Branding, Caterpillar, McDonald, Christina, Boston Massachusetts, T Mobile


Clubhouse Reportedly Thinks It's Worth $4 Billion Now

Clubhouse, which led a round of investment in January at a reported valuation of around $1 billion, now believes it is worth four times that, Bloomberg reported on Tuesday.Read more...
Tags: Facebook, Twitter, Science, Social Media, Linkedin, Bloomberg, Software, Computing, Andreessen Horowitz, Freeware, Bloomberg LP, Operating Systems, Clubhouse, Business Finance, Bytedance, Universal Windows Platform Apps


Facebook Sure Seems Desperate To Pass This Latest Data Breach Off As Old News For Some Reason

In the aftermath of bombshell reports of a massive data breach that may have compromised the personal information of as many as 533 million users, Facebook has committed absolutely to trying to spin the leak as old news, no big deal, definitely nothing to see here, no need to even think about this too much at all,…Read more...
Tags: Facebook, Twitter, Science, Instagram, Social Media, Data Breach, Software, Computing, Data Protection, Operating Systems, General Data Protection Regulation, Mike Clark, Internet Privacy, Andy Stone, Liz Bourgeois, Universal Windows Platform Apps


CBD Brand Charlotte’s Web Hosts Fundraiser Concert in Memory of Namesake Charlotte Figi

Charlotte's Web, the Colorado-based pioneer in the CBD industry, is sponsoring an event Wednesday that's part live concert, part brand builder and part fundraiser for the nonprofit Realm of Caring. The free event honors the company's namesake, Charlotte Figi, who died a year ago at age 13, and creates original content that breaks the brand...
Tags: Colorado, Advertising, Beer, Charlotte, Charlotte Figi, Spirits & Cannabis, Briefly, CBD Brand Charlotte


The Bouqs Captures the Fake-Like Look Moms Give to Unwanted Mother’s Day Gifts

Moms around the world are so used to getting lame presents for Mother's Day that they've developed a universal shared and unspoken language to hide their true feelings. It's called the "Pretend Like Face," according to a new ad for The Bouqs. You know the look. "The too-wide smile, the concern barely masquerading as joy,...
Tags: Ecommerce, Advertising, AdFreak


Is Betting Legal In Indonesia?

Indonesia is the fourth country in terms of having a large population globally, with 85% of the population being Muslims. The country is famous for its outstanding beaches, resorts, and incredible night-life.  With such a night-life, you’d be forgiven to assume that casinos and betting are the order of the day in Indonesia. Even though that is not explicitly the case, you can get gaming agents such as Slot88 that offers Slot Online gaming services to make transactions more straightfor...
Tags: Personal Finance, Asia, Indonesia, Marketing, Aceh, Jarkata Post


Bezos Supports Biden’s Infrastructure Plan—and Higher Taxes

Amazon CEO Jeff Bezos issued a statement in support of President Joe Biden's $2.3 trillion infrastructure plan--even if it means paying higher corporate taxes. In the statement released Tuesday, Bezos said the ecommerce giant backs the Biden Administration's move to "[make] bold investments in American infrastructure." These investments reportedly include: $620 billion to modernize 20,000...
Tags: Amazon, Advertising, Joe Biden, Jeff Bezos, Biden, Bezos, Biden Administration


Why Lil Nas X Is the Best Marketer in the Game

This week, Lil Nas X's new single "Montero (Call Me By Your Name)" debuted at No. 1 on the Billboard Hot 100. It follows the massive success of "Old Town Road," becoming a cultural phenomenon. How does Lil Nas X do it? Well, it isn't just all luck. Lil Nas X is actually a very...
Tags: Advertising, Voice, Old Town Road, Influencers & Creators


#NobelForMileva Wants History to Recognize the Influential Women in STEM

The struggles of marginalized genders working in STEM are many. For some, both the cause of these issues and the path to solving them lies in the past. The barriers that prevented women like Mileva Mari?, Albert Einstein's first wife, from entering the same fields as men loomed high in their day. But their subsequent...
Tags: Advertising, Diversity, Albert Einstein, Digital Storytelling, Equity and Inclusion, Mileva Mari, Women Trailblazers


Plant-Based Food Continued to Sprout During the Pandemic

Plant-based meat, dairy and even eggs are showing no signs of slowing down. Last year, total U.S. retail sales increased to $7 billion, up 27% compared to 2019, according to a new report from the Good Food Institute (GFI) and the Plant Based Foods Association (PBFA). Top line During a period when more people have...
Tags: Advertising, Good Food Institute GFI, Plant-based Products, CPG & Grocery, Plant Based Food Continued, Plant Based Foods Association PBFA Top


Starbucks, Dunkin’, Panera See March Recovery After Experiencing a Difficult Year

Coffee chains such as Starbucks, Dunkin' and Panera were among the hardest hit businesses during the pandemic, with sales of the caffeinated hot beverages decimated as work and school routines were disrupted by lockdowns. But new data provided by Placer.ai, an analytics firm that tracks foot traffic, suggests three leading brands are beginning to recover....
Tags: Advertising, Starbucks, Food & Beverage, Placer, Data & Insights, Starbucks Dunkin, Life After Lockdown, Briefly


Discover All the Reasons to Attend Adobe Summit 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community. On April 27–29, we’re thrilled to present you with an unmatched virtual Summit experience that’s completely free to attend. In addition to prese...
Tags: Marketing, Emmy, Dan Levy, Event Marketing, Shantanu Narayen, Adobe Summit, Anil Chakravarthy, Albert Bourla, Adobe Summit 2021, Serena Williams Pfizer


P&G’s Marc Pritchard, UN’s Maher Nasser Talk Sustainability and DEI

Big problems require big solutions, and right now few issues loom larger than climate change and social injustice. To help kickoff Adweek's Sustainability and DEI Summit, a virtual event that explores issues related to both planet and people, Marc Pritchard, chief brand officer at Procter & Gamble, and Maher Nasser, director of the United Nation's...
Tags: Advertising, Events, Diversity, Sustainability, Un, Adweek, United Nation, Procter Gamble, Marc Pritchard, Equity and Inclusion, Maher Nasser


New Media Agency Is Designed to Specifically Reach Diverse Audiences

As agencies try to understand the modern consumer, a key area seems to rely on categories and definitions from a bygone era. With the U.S. population diversifying even faster than predicted, traditional marketing categorizations of "general market" and "multicultural" seem increasingly outdated. Progress is especially slow when it comes to media plans designed around effectively...
Tags: Advertising, Diversity, Media Agencies, Equity and Inclusion


Researchers Create Tool To Raise Awareness About Emotional Recognition AI

The use of AI to detect your emotions is a $20 billion industry that encompasses everything from focus grouping ads to assessing the faces of job candidates in interviews. But scientists claim the premise behind this tech--that one's emotions can be read directly from the contours of one's facial expressions--doesn't actually hold up to scrutiny....
Tags: Advertising, Artificial Intelligence


Zillow debuts new campaign as it looks to capitalize on pandemic-fueled surge

The push includes two very different spots, highlighting its tools and helping propel the brand forward amid new interest.
Tags: Advertising, Zillow


Lady Gaga Forges a Kaleidoscopic, Fantastical Queendom in Film for Dom Pérignon

For its newest campaign, Dom P?rignon partnered with Lady Gaga to build out an entirely new branding experience for its ros? champagne--complete with an otherworldly film and limited-edition bottles. Top line To launch the partnership, the pop star, actor and activist worked with fashion photographer Nick Knight to build out the aesthetic of the brand...
Tags: Advertising, Beer, Lady Gaga, Food & Beverage, Nick Knight, Dom Perignon, Spirits & Cannabis, CPG & Grocery, Briefly


How a General Mills Marketer Worked Her Magic for a Small Midwestern University

Four years ago when Kymm Martinez landed her current post at the University of St. Thomas, she had to make a number of adjustments. Martinez had spent 20 years as a marketer for General Mills, much of that time on the vp level. She was used to managing brands that were household names and working...
Tags: Advertising, Martinez, Mills, University of St Thomas, Creative Thinkers, CPG & Grocery, Small Midwestern University, Kymm Martinez


How to Choose From the Three Types of Rewards Credit Cards

Before you decide on a rewards credit card, you have to decide on what kind of rewards card to get, as there are three primary categories to choose from: cash back, points, or miles. To help you choose, here’s a look at each category and so you can choose the best option based on your spending habits. Read more...
Tags: Money, Marketing, Economy, Online Shopping, Credit Card, Lifehacks, Gift Card, Debit Card, Rewards Credit Cards, Air Miles, Loyalty Program, Human Interest, Business Finance, Incentive Program, Payment Systems


5 Things to Remember Before Launching a New Blog

Want to start a new blog of your own? Of course you do! Not only is it a great decision, it’s also very simple and easy to get up and running — with pretty much no technical design or programming skills required. No matter what your interests are, why you want to have a site online, or even if you are just playing around with the idea… a blog is a great place to start. In fact, some of the most famous influencers, people, authors, celebrities and entrepreneurs started off as bloggers and then ...
Tags: Google, Hollywood, Wordpress, Advertising, HubSpot, Neil Patel, Perez Hilton, Blog Tips, Google Adsense Media, Leverage Established Blogs and Authority Sites, Dustin Howes, Cost per Click CPC


Jeep Is Thrilled With 15,000 Japanese Customers

American automotive brands have never really caught on with the typical Japanese consumer. While we’ve done numerous dives trying to understand why the gist is that our tastes don’t typically overlap and they generally prefer to buy domestic. Foreign marques are comparatively rare, frequently German, and are generally owned by those looking to flex their status […] The post Jeep Is Thrilled With 15,000 Japanese Customers appeared first on The Truth About Cars.
Tags: Japan, Marketing, Sales, Industry, Psa, Fca, Autos, Sales And Marketing, Jeep, News Blog, PSA Group, Wrangler, Renegade, Groupe PSA, Fiat. Chrysler, Stellantis


TikTok and IPG Mediabrands join forces on a creator program for brands

Chinese-owned app keeps striking deals to work more closely with agencies.
Tags: Advertising


Too Cool For School? Try These Four Tips For Effective Product Manager Upskilling

Product management leaders continue to identify team upskilling as a key priority for business success. At Forrester, we’ve been upskilling product management teams for years and have identified the best training approaches for driving the understanding and adoption of best practices for product managers.
Tags: Marketing, Product Management, Forrester, SiriusDecisions Research


The '#NowYork' campaign aims to bring optimism back to New York City

The ‘Dog Lovers for Biden’ team now on a mission to revitalize faith in the thriving metropolis post-COVID.
Tags: New York City, Advertising, Biden


SAG Awards ‘ Red Carpet Fashion: Phil Dunster’s Dapper Look Includes a Chopard Timepiece!

On Sunday, April 4, 2021 actor Phil Dunster, nominated alongside his Ted Lasso castmates for Best Ensemble in a Comedy Series, posed for the 27th Annual Screen Actors Guild Awards virtual red carpet wearing a timepiece by Chopard.     Notes from Phil Dunster from Instagram: Huge shout out to the entire squadron of people […] The post SAG Awards ‘ Red Carpet Fashion: Phil Dunster’s Dapper Look Includes a Chopard Timepiece! first appeared on LA-Story.com.
Tags: Photos, Videos, Featured, Television, Celebrity, Entertainment, Lifestyle, Events, Strategy, Social Media, Seo, Marketing Strategy, Art and design, Viral, Innovation, Tips


Slack, Chat or Discord?

Slack, Discord or Chat? I'm looking for your input on what to incorporate into the website and why. Here's a comprehensive list of Pros and Cons to get us started. Continue reading → The post Slack, Chat or Discord? appeared first on AreWeConnected.com. AreWeConnected is AreWeConnected.com - Custom WordPress Websites that Rock!
Tags: Technology, Wordpress, Seo



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