Marketing


 

Back with Vitaly Pecherskiy, Co-Founder and COO at StackAdapt!

In this Marketing Over Coffee: In this episode Vitaly Pecherskiy brings us up to speed on programmtic advertising and more!! Direct Link to File Brought to you by our sponsor: Terminus When we last talked with Vitaly it was all about native advertising, now it’s multi-channel Working with a Demand Side Platform (DSP) Creative team going from 1 to 14 in 2 years, and expected to double again in six months 9:11 Marketing Over Coffee is sponsored by Terminus – the marketing platform for eff...
Tags: Podcast, Marketing, Vitaly, Marketing Over Coffee Newsletter, Vitaly Pecherskiy, Analytics for Marketers Slack Group Get the Job, Vitaly Pecherskiy Co Founder


Where the Buffalo Roam Complicates Matters in New Webflow Spot

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Tags: Advertising, Buffalo Roam Complicates Matters


Building A Values-Based Competitive Advantage

Some companies these days realize that the best opportunity is not to drive people to your website, but to push them toward your mindset. People are putting their money where their values are. While shoppers might sometimes be on the fence about which new pair of jeans to buy, if those jeans are sustainably designed, have been recycled, up-cycled, or push some portion of profits toward a cause, it makes it easier for shoppers to lean toward purchase. That phenomenon is not only happening in c...
Tags: Google, France, New York City, Nigeria, Barcelona, Paypal, United States, Mozilla, Netherlands, Bangladesh, Nielsen, Citibank, John Doerr, Branding, Brendan Eich, Big Banks


"United States Legal System" is a misnomer

A common belief, at least in advanced capitalist societies, is that state law is the supreme, unified, hierarchical, and exclusive legal order in society. This is the image of the monistic law state. As I demonstrate in Legal Pluralism Explained: History, Theory, Consequences, this widely held image is descriptively false, theoretically unsound, and normatively problematic. State legal systems are internally pluralistic and coexist with other forms of law that often are more immediately influent...
Tags: European Union, United States, Branding, Brian Tamanaha, United States Legal System


“What’s the hard part?”

A useful way to get in sync. “What’s the hard part” is a question that everyone on the team should be able to answer. But you won’t find out unless you ask the question. You might discover that many people think the hard part is directly related to what they do all day. And you might discover that some people insist that the hard part has nothing to do with what they do all day–even if it does. What is the difficult work that, if it went well, would transform the impact of this project?...
Tags: Uncategorized, Branding


Nobody Cares About Your Products (Except You)

The biggest mistake I see with marketing (and I see it all the time) is when companies focus their communications way too much on their own products and services. It’s much better to start from an understanding of your buyers and their problems. Long-time readers of this blog have heard me say this before.
Tags: Advertising, Marketing, Social Media, New Rules of Marketing and PR, Business to Business, Fanocracy


Weedmaps and Willie Nelson Bake Cannabis Activism Into Their 4/20 Virtual Celebrations

Cannabis royalty like Snoop Dogg, Wiz Khalifa and Bam Marley are set to appear at the upcoming Weedmaps virtual event to celebrate April 20, the most revered day on the calendar for cannabis aficionados. But the online party, dubbed Even Higher Together as a sequel to 2020's Higher Together, adds a new element this year,...
Tags: Advertising, Events, Beer, Willie Nelson, Snoop Dogg Wiz Khalifa, Spirits & Cannabis, Bam Marley


Meet The MBA Class of 2022: Justo Gómez Palmés, IESE Business School - Poets&Quants

Meet The MBA Class of 2022: Justo Gómez Palmés, IESE Business School   Poets&Quants
Tags: Seo


The Chris Voss Show Podcast – The Power of Pivoting: How to Embrace Change and Create a Life You Love by Monica Ortega

The Power of Pivoting: How to Embrace Change and Create a Life You Love by Monica Ortega Finding yourself mid-pivot? I mean who isn’t these days? The Power of Pivoting is here to teach you how to not only deal with unexpected life changes, but embrace the crap out of them! Relationships? Career? Pivoting during a global crisis, yep covered! It’s time to use your pivots to create a life you actually love! In this book you’ll learn how to: ★ Discover the source of your fear and learn ho...
Tags: Podcast, Seo, Monica, Chris Voss, Monica Ortega, Books/Authors


Shell Is Back, Baby :(

After more than a year of covid-19 lockdowns, there’s—dare I say—a feeling of hope in the air. Yes, things are far from over, but millions of people are getting vaccinated and it’s starting to seem like there’s a light at the end of the tunnel. Well, sorry to ruin things slightly, but oil companies are also starting…Read more...
Tags: Science, Marketing, Articles, Companies, Royal Dutch Shell, Exxon, Fossil Fuel, Price Of Oil, Business Finance, Peak Oil


Video for Business: Why It’s Important and How to Use Video to Grow Your Brand

Are you a content creator, business owner, or professional marketer seeking to grow your brand? Video marketing is one of the most powerful ways of growing your brand and increasing business. Not only is a powerful format in delivering content, more and more people are watching video online. Not only does it create more exposure to your brand, but it also creates an atmosphere of relatability and lets you be in charge of telling your story and educating your potential customers.  For some ...
Tags: Movies, Youtube, Marketing, Dslr, Powtoon, Video SEO, Real People on Camera


Former Mailchimp Marketing Lead Amanda Malko Named CMO of Software Marketplace G2

"Digital transformation" became a more urgent and repeated term among marketers in 2020, as ecommerce and cloud services accelerated the universal demand for more seamless interactive services across all industries. For B2B software reviews and marketplace G2, that meant more growth. At the same time, it increased G2's need to sharpen its brand identity. It...
Tags: Advertising, CMO Moves, Amanda Malko


Former Mailchimp CMO Amanda Malko Joins Software Marketplace G2

"Digital transformation" became a more urgent and repeated term among marketers in 2020, as ecommerce and cloud services accelerated the universal demand for more seamless interactive services across all industries. For B2B software reviews and marketplace G2, that meant more growth. At the same time, it increased G2's need to sharpen its brand identity. It...
Tags: Advertising, CMO Moves, Amanda Malko


Antonio Lucio Shares 3 Keys for Fostering DEI in a Large Marketing Operation

For marketers at the head of large and complex organizations, the prospect of crafting a comprehensive effort to improve DEI across every level of an operation might seem daunting. That's why former Facebook CMO Antonio Lucio, who left his post at the social network in August, is now devoting his time to promoting efforts that...
Tags: Advertising, Diversity, Antonio Lucio, Facebook CMO, Equity and Inclusion


How Square Became a Critical Lifeline for their Customers During the Pandemic

At the beginning of 2020, Square geared up for a huge growth year driven in large part by brand storytelling and customer acquisition. No one could have predicted what happened next but the strategy, plan, and priorities didn't fundamentally change once the pandemic hit--Square customers' needs did. The company's ability to move fast and be...
Tags: Advertising, Square, C-Suite, Fin Tech, Business of Marketing


Best Buy Follows Prime and Walmart+ with Its Own Membership Pilot

Best Buy has started testing a membership program, Best Buy Beta, which will initially be found in about 60 of its 1,000 U.S. stores. In addition to free shipping with no minimum purchase, Best Buy Beta will offer free installation on most products and unlimited technical support--including a concierge team available 24 hours a day,...
Tags: Advertising, Walmart, Best, Retailing


CMO Rupen Desai Discusses Dole’s Plans for Sustainability and Addressing Malnutrition

Rupen Desai, global CMO of Dole Packaged Foods, joined Adweek's Sustainability and DEI Summit on Wednesday to discuss the company's efforts to end hunger, achieve food security and promote sustainable agriculture. Top line Dole is working toward creating a business model under which the company, people and planet can all prosper. It's part of the...
Tags: Advertising, Events, Sustainability, Adweek, Food & Beverage, Dole, Rupen Desai, CPG & Grocery, Briefly


Facebook, eBay, and other online marketplaces are working to clamp down on sales of doctored COVID-19 vaccine cards

Gerald McDavitt, 81, a Veteran of the United States Army Corps of Engineers, holds his CDC vaccine card after being inoculated with the Johnson & Johnson Covid-19 Janssen Vaccine. Joseph Prezioso/AFP via Getty Images Fake and forged vaccine cards are being sold on platforms including Facebook, eBay, and Shopify. Hundreds of online stores have sold blank and counterfeit vaccine cards, the NYT reports. Over 45 state AGs have called on online marketplaces to do more to prevent scammers from p...
Tags: Facebook, News, Cdc, Ebay, US, Trends, Social Media, Fraud, United States, New York Times, Vaccine, Times, Shopify, Federal Trade Commission, United States Army Corps of Engineers, Facebook eBay


Leak of a Reported 500 Million Profiles Actually Very Boring, LinkedIn Assures Users

Less than a week after personal information from a half-billion scraped Facebook profiles were leaked to the digital underworld, the world’s largest professional network seems to have suffered a similar fate. It would appear that, like Facebook, approximately 500 million scraped LinkedIn profiles are now being sold on…Read more...
Tags: Google, Facebook, Science, Microsoft, Social Networks, Social Media, Linkedin, Recruitment, Internet Privacy, Ark, Technology Internet, Linkedin Hack


Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Costly, splashy campaigns can pique the public's interests well enough, but nothing builds market-wide enthusiasm quite like the organic, emphatic endorsement of an everyday fan - especially when it comes in the form of a viral TikTok pulling more than 18 millions views and counting. Just ask skincare beauty company Eos. The brand's Shea Better...
Tags: Advertising, Social Media, Branding, Viral Marketing, Packaging Design, AdFreak, Cooch


Roku is planning a big advertising push

Hi and welcome to Insider Advertising for April 9. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Roku hunts for agencies.Klarna's influencer council.TikTok beauty trends.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Roku, Nasdaq sign Reuters Roku is looking for a new ad agency to...
Tags: Apple, UK, Media, China, Advertising, US, Newsletter, Trends, Netflix, Sony, Roku, Influencer Marketing, Skincare, Klarna, Newsletters, Sebastian Siemiatkowski


Why a YouTube creator has focused on email as a way to connect directly with her fans

Erika Kullberg YouTuber Erika Kullberg believes creating an email list is an important business tool for creators. Email is one way for influencers to communicate directly with their fans off social media. This tool offers a more direct way for influencers to promote something, and earn money. See more stories on Insider's business page. Building an email list is one major way some influencers are communicating directly with fans and earning money beyond social media.Having access t...
Tags: Media, Youtube, Advertising, Trends, Influencers, Tech Insider, Amanda Perelli, Erika Kullberg, Kullberg, Erika Kullberg YouTuber Erika Kullberg


Uninstall This Android App, Which Gave You Malware Instead of Netflix

In what is becoming a recurring ritual, Google has removed a scammy Android malware app from the Google Play Store. This time, the offending culprit is FlixOnline, a malware app that roped people in by pretending to offer them free Netflix access. Its banishment from the Play Store is great, but the onus is on you to…Read more...
Tags: Google, Android, Google Play, Social Media, Malware, Whatsapp, Software, Netflix, Computing, Lifehacks, Operating Systems, Mobile Applications, Communication Software, Instant Messaging Clients, Cross Platform Software, Technology Internet


Facebook Portal TV Video Calling Device Now Supports GoToMeeting, Zoom

Portal From Facebook added support for GoToMeeting and Zoom to its Portal TV video calling device. Support for videoconferencing applications BlueJeans, GoToMeeting, Webex, Workplace From Facebook and Zoom was added to the Portal, Portal Mini and Portal+ devices last August. Facebook said in a Newsroom post, "Now, your favorite Zoom functionality extends to the largest...
Tags: Facebook, Advertising, Platforms, Newsroom, Social Pro Daily, Facebook Portal TV, Webex Workplace From Facebook


What Advertising’s Top Leaders Are Saying About Cannes Lions Going Online-Only for 2021

Most years, the Cannes Lions International Festival of Creativity attracts the world's most prominent advertising leaders to meet their clients in the French sunshine and network with/poach industry talent. It's an event where a lot of business happens, connections get forged and deals get made. But this year, for the second time in a row,...
Tags: Advertising, Events, Cannes Lions, Leadership & Talent


Taylor Swift Previews Track Exclusively on Tumblr

Taylor Swift hasn't penned her breakup song with Tumblr just yet. She shared a sneak preview of "Breathe (Taylor's Version," featuring Colbie Caillat, exclusively on Music on Tumblr prior to the full release of Fearless (Taylor's Version) at midnight Friday (April 8). Swift also shared a never-before-seen image from 2008 exclusively with Tumblr. Taylor Swift/Tumblr...
Tags: Taylor Swift, Advertising, Colbie Caillat, Tumblr, Taylor, Swift, Platforms, Social Pro Daily


Facebook NPE Team Begins Testing Hotline, Its Take on Clubhouse

What would it look like if you combined Instagram Live with Clubhouse? It's a safe bet that it would look a little something like Hotline, the latest experimental application from the Facebook NPE Team. Facebook confirmed that Hotline is currently in a small, early test phase, and it does not represent a larger effort by...
Tags: Advertising, Social Pro Daily, Facebook NPE, Audio & Podcasting, Facebook NPE Team Facebook


Away spoofs the 'SkyMall' catalog to promote new accessory line

D-to-C travel lifestyle brand's cheeky play speaks to travelers still stuck at home.
Tags: Advertising, Skymall


Omnicom PSA contest will advocate increased representation of Asians in advertising

The winning entry will run across more than 35 national media platforms that have donated ad space in May, which is AAPI Heritage Month.
Tags: Advertising, Omnicom PSA



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