Marketing


 

Energy Management System (EMS) Market 2021-2025 Analysis By Key Players: Asea Brown Boveri (ABB), Cisco Systems, Inc. , General Electric Company , Honeywell International etc. - Jumbo News

Energy Management System (EMS) Market 2021-2025 Analysis By Key Players: Asea Brown Boveri (ABB), Cisco Systems, Inc. , General Electric Company , Honeywell International etc.   Jumbo News
Tags: Seo, Asea Brown Boveri, Energy Management System EMS


Univision and Televisa Join Forces in $4.8 Billion Spanish-Language Media Merger

Univision and Mexico's Televisa--two of the biggest Spanish-language media companies--are preparing to join forces in a merger that will enable them to capitalize on the so-far sluggish Hispanic global streaming space. They will merge their media, content and production assets into a new company, Televisa-Univision, in a $4.8 billion deal, the companies said today. Televisa-Univision...
Tags: Mexico, Advertising, Univision, Televisa, Streaming & OTT, Programming & Performance, Televisa Univision, Televisa Join Forces


Impossible Foods Hires a Veteran of Apple Ads to Beef Up Its Creative Marketing

Plant-based burger maker Impossible Foods has hired a former Apple creative and veteran creative consultant to supercharge its marketing efforts, on the heels of its first national ad campaign with the provocative tagline, "We Are Meat." Steve Turner was ecd at TBWA\Media Arts Lab, Apple's dedicated creative agency, during an era that saw the debut...
Tags: Apple, Advertising, Impossible Foods, Food & Beverage, Steve Turner, TBWA \ Media Arts Lab Apple, Leadership & Talent, Plant-based Products


Looking for an Functional Beverage? Check out the “Orange Citrus CBD Shot” from Bawi Mana!

  New Functional Beverage  “Orange Citrus CBD Shot” Just  Released! The Pickle Juice Co. Launches Sister Brand to Expand Portfolio of Functional Beverages Nationwide     Pickle Juice – the world’s first and only scientifically proven, anti-cramping solution – announced recently the launch of Bawi Mana Holding, LLC to bring functional and emerging products to […] The post Looking for an Functional Beverage? Check out the “Orange Citrus CBD Shot” from Bawi Mana! first appeared on LA-Story.com. ...
Tags: Seo, Pickle Juice, LA Story, Bawi Mana, Pickle Juice Co, Bawi Mana Holding LLC


Advertising agencies imagine the office of the future

Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news:Companies wrestle with burnout, reopening;Crispin Porter Bogusky has a new CEO; First, if you got this newsletter forwarded, make sure to sign up for your own here. Toby Melville/Reuters Agencies consider the office of the future Going back to the office is on everyone's minds as vaccination rates rise. But while agencies and media companies reimagin...
Tags: Verizon, Hollywood, Media, Mexico, Advertising, Newsletter, Trends, Burger King, WPP, Domino, Nordic, Lululemon, Omnicom, Lucia Moses, Newsletters, Tanya


Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials

The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability credentials--while also adapting to the post-pandemic realities of car buying. Although it saw revenue decline 7.76% in 2020--dropping from about $128 billion to $118 billion--Mercedes...
Tags: Digital Transformation, Advertising, Automotive, Mercedes Benz, Publicis Groupe, Digital Journey, Adapting to Crisis


Does a Team’s Gender Affect How Creatives See a Portfolio? An Experiment Aimed to Find Out

"Does ad land still have a sexism problem?" That is the question on the homepage of The Gender Agenda website outlining an experiment tackled by an award-winning junior creative team trying to have their work critiqued fairly. Creatives Jess Kielstra and Nina Forbes, who picked up a prize at last year's D&AD New Blood Awards,...
Tags: Advertising, Diversity, Creative Thinkers, Leadership & Talent, Equity and Inclusion, Gender Agenda, Jess Kielstra, Nina Forbes


Mindfulness Without the Bells and Beads- #MindfulSocial with @mindfulclif

The word “mindfulness” has become a trendy catchphrase these days, and some avoid using the “M” word altogether because it feels woo woo, or icky. The thing is, whatever you wanna call it, I can tell you that these simple techniques work, and. I was intrigued by Clif Smith’s title. Mindfulness without the bells and beads because, like him, I’ve learned a lot about the value of these skills for productivity, and wellbeing, As scientists study the effects of these practices on our brains, and phys...
Tags: Amazon, Podcast, Interview, Book, Seo, Mindfulness, US Army, Clif, Ernst, Conscious Business, Mindful Social, LinkedIn Twitter Facebook Instagram, Mindful Leadership, Clif Smith


CPB Hires GSD&M President Marianne Malina as Global CEO

CPB has a new global chief executive as the agency embraces change for a new era. The MDC Partners agency hired Marianne Malina as global CEO following Erik Sollenberg's departure from CPB last month. Malina will take on the role effective May 17, joining a CPB leadership team that includes CCO Jorge Calleja, who recently...
Tags: Advertising, MDC, CPB, Malina, Jorge Calleja, Marianne Malina, Leadership & Talent, Erik Sollenberg


Facebook NPE Team Tests Speed Dating App Sparked

Facebook Dating is already a thing and, if a new application being tested by the Facebook NPE Team gains enough traction for an official rollout, Facebook speed dating may become a thing. The social network confirmed that its New Product Experimentation Team is running a small beta test of a video speed-dating app called Sparked,...
Tags: Facebook, Advertising, Platforms, Social Pro Daily, Facebook Dating, Facebook NPE Team, Facebook NPE


Balancing consumer needs with campaign performance

    Truly Connected Presented by Verizon Media Across our industry ecosystem, advertisers and publishers are having to navigate ongoing and upcoming identity and consumer privacy headwinds. Some look at 2021 and beyond and see an impending identity crisis. Some see the potential for an identity revolution, one rooted in real connections with real people. Ad Age Studio 30 is partnering with Verizon Media to produce a series of short videos to highlight perspectives from tho...
Tags: Advertising, Verizon Media, Verizon Media Across


BBH founder John Hegarty signs on as chairman of Genie, a Tinder for creative talent

The creative matching service uses artificial intelligence to link freelancers with agencies and marketing companies seeking talent.
Tags: Advertising, BBH, John Hegarty


Nike Aims to Reduce Waste With Nike Refurbished

Nike is introducing its own resale offering called Nike Refurbished as the already red-hot secondhand market for fashion and sneakers continues to heat up. Top line The global athletic footwear and apparel brand said Nike Refurbished is one of several solutions it is now offering to help reduce the company's waste footprint. The circular consumer...
Tags: Advertising, Nike, Sustainability, Consumer, Retailing, Legacy Brands, Fashion & Apparel, Briefly, Nike Refurbished


Airbnb Blends Sweet Memories and a Classic Soundtrack to Lure Back Travelers

During the first months of the pandemic, countless people were forced to cancel or reschedule their travel plans, leaving transportation companies and travelers reexamining the role of vacations in our lives. As vaccination rates increase across the U.S., however, 2021 is shaping up to be another unprecedented year for travel, with people now looking to...
Tags: Advertising, AdFreak, Life After Lockdown, Travel & Transportation


How To Crush It At Work Without Sacrificing What Matters Most

As part of the CMO ReBoot Playbook: Team Health, Bacardi's Global VP of Marketing for Patr?n Tequila, Adrian Parker, shares his play on how to create work-life synergy through a series of exercises, resources, and open communication with family and employees. Check out more plays from top CMOs and brand leaders here. THE CHALLENGE I...
Tags: Advertising, CMO, Bacardi, Adrian Parker, CMO Reboot Playbooks


Onboarding New Team Members in a Fully Virtual Environment

As part of the CMO ReBoot Playbook: Team Health, Everlywell CMO Jenifer Dasho shares how the at-home health testing brand pivoted its onboarding strategy throughout the pandemic and how she continues to build bonds with new hires. Check out more plays from top CMOs and brand leaders here. The Challenge Hiring and onboarding new employees...
Tags: Advertising, CMO, CMO Reboot Playbooks, Jenifer Dasho


What’s a Competitive Analysis and How Can It Strengthen Your Marketing Strategy?

A competitive analysis is an assessment of your key competitors' strengths and weaknesses and a strategy to identify opportunities and threats that can help you outperform those competitors.
Tags: Startups, Marketing, Sales, Marketing Strategy, Small business marketing, Starting A Business, Growing A Business, Startup Marketing


Are You a One-Night Brand?

Imagine the following situation. A man sees an attractive woman at a party. They talk and decide to have a few dates. After giving all the right signals for being a loyal, caring, trustworthy and relationship-oriented guy, he convinces her to spend the night. The next day he is gone and when she calls, it is clear he doesn't want to speak to her.... Tags:  Alain Thys brand loyalty B2C relationship customer needs
Tags: Marketing, Alain Thys


The iconic 'Leave Britney Alone' YouTube video by Chris Crocker sold as an NFT for over $41,000

Chris Crocker in the "Leave Britney Alone" video madringking1119/YouTube Chris Crocker, the creator of the iconic "Leave Britney Alone" viral video, sold it as an NFT. The auction ended Monday night and the NFT sold for 18.69 ETH, equating to over $41,000. Crocker told Insider they would use the money to care for their grandma and fund their transition. See more stories on Insider's business page. Chris Crocker, the creator of the iconic "Leave Britney Alone" viral video, auctioned off...
Tags: Media, Entertainment, Advertising, Trends, Creators, Britney Spears, ETH, NFT, Crocker, Spears, Bristol Tennessee, Chris Crocker, Tech Insider, Britney Alone, Moises Mendez, NFT art


Futurelab's founder has participated in the special report - "Human Truths in a Time of Coronavirus"

The partner and founder of Futurelab, Stefan Kolle has participated in a special report by McCann Worldgroup, in which he shared how he's changed his mind in the past year when it comes to the human truth of security.   
Tags: Marketing, McCann Worldgroup, Futurelab Stefan Kolle


Is Your IT Operating Model A Speed Bump In Waiting?

Learn the key design principles to making your IT operating models more adaptive.
Tags: Marketing, Age Of The Customer, Uberflip, Infrastructure & Operations, CIO insights


As Sports Return, Procter & Gamble Kicks Off Multiyear Partnership With Major League Soccer

Procter & Gamble has struck a multilayered, multiyear advertising deal with Major League Soccer as players return for the sport's 26th season and the CPG giant seeks to broaden its appeal to younger demographics and the Hispanic market. The agreement will steadily build momentum across multiple locations and teams in the lead-up to the 2026...
Tags: Advertising, Major League Soccer, Procter Gamble, Sports Marketing


Procter & Gamble adds Major League Soccer sponsorship to its NFL and Olympics deals

MLS deal spurred by league's strength with younger and Hispanic consumers.
Tags: Advertising, NFL, Mls, Major League Soccer, Gamble


eBay Hits the Road to Authenticate High-Value Collectibles

Ecommerce platform eBay is touring the country with a free Antiques Roadshow-like event series that will authenticate collectibles like sneakers, watches and trading cards in its "top sales categories." Top line The roadshow started in Atlanta on April 9 and will move to Nashville, Seattle, Las Vegas and Austin in the coming weeks. The events...
Tags: Ecommerce, Ebay, Advertising, Atlanta, Austin, Road, Briefly, Authenticate High Value Collectibles, Nashville Seattle Las Vegas


Great Clips Lets NHL Fans Pick Their ‘Legendhairy Lineup’

What do you see when National Hockey League players remove their helmets? Great Clips, the league's official hair salon, is bringing back its "Legendhairy Lineup" interactive campaign, which enables fans to put together the best fantasy team of current and past NHL stars, based on their hairstyles. The company reached a multiyear partnership in April...
Tags: Advertising, NHL, National Hockey League, Sports Marketing, Social Pro Daily


GRC Platforms: What You Need To Know Before You Buy

Businesses always need to adapt their operations to changing circumstances, and the pandemic has only exacerbated the need to rethink risk management strategies. COVID-19 has simultaneously highlighted the necessity of risk management and exposed the gaps that exist in many governance, risk, and compliance (GRC) programs today. The pandemic also accelerated digital strategy and transformation […]
Tags: Marketing, Risk, Risk Management, GRC, Vendor Selection, GRC - Governance, And Compliance


Set an Example by Taking Time Off From the Startup World

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Bevy HQ's David Spinks discusses balancing self-care with startup life and a baby. Below, in his own words, he tells Adweek how he resists burnout. The challenge I've been working...
Tags: Advertising, Adweek, David Spinks, Startup World, Columnist Network


Facebook tests video speed dating events with ‘Sparked’

Facebook confirmed it’s testing a video speed-dating app called Sparked, after the app’s website was spotted by The Verge. Unlike dating app giants such as Tinder, Sparked users don’t swipe on people they like or direct message others. Instead, they cycle through a series of short video dates during an event to make connections with others. The product itself is being developed by Facebook’s internal R&D group, the NPE Team, but had not been officially announced. “Sparked is an early experiment ...
Tags: Social, Facebook, Apps, Instagram, Tinder, Ipo, Social Media, Tech, Chicago, Dating, United States, Dating Apps, Match Group, Facebook Facebook, Facebook During, NPE Team


Global Children Picture Book Market Report 2020 – NeighborWebSJ - NeighborWebSJ

Global Children Picture Book Market Report 2020 – NeighborWebSJ   NeighborWebSJ
Tags: Seo


Spotify quietly removed over 40 episodes of the Joe Rogan Experience podcast, report says

Syfy/Getty Images Over 40 episodes of the Joe Rogan Experience podcast have been removed from Spotify. Episodes removed included far-right activists Alex Jones, Milo Yiannopoulos, and Gavin Mcinnes. "There were a few episodes they didn't want on their platform," Rogan said of Spotify in February. See more stories on Insider's business page. Spotify appears to be removing controversial episodes of its wildly popular Joe Rogan Experience podcast from its service.According to a repor...
Tags: Spotify, News, Media, Entertainment, Advertising, Trends, Portland, Kardashian, MMA, Caitlyn Jenner, Alex Jones, Milo Yiannopoulos, Joe Rogan, Rogan, David Seaman, Gavin McInnes



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