Marketing


 

Olivia Holt Wore VRAI’s Sustainable Diamond Jewelry to Freeform’s ‘Cruel Summer’ Screening in Beverly Hills!

  Last night(4/15),  the cast of Freeform’s ‘Cruel Summer’ attended a screening event to celebrate the highly-anticipated series.     Olivia Holt, who stars in the psychological thriller, attended the event at the Beverly Hilton in Los Angeles. Here are two trailers for you to get a taste of this summer series:         […] The post Olivia Holt Wore VRAI’s Sustainable Diamond Jewelry to Freeform’s ‘Cruel Summer’ Screening in Beverly Hills! first appeared on LA-Story.com.
Tags: Los Angeles, Seo, Beverly Hills, Beverly Hilton, Holt, LA Story, Olivia Holt Wore VRAI


Olivia Holt Wore VRAI’s Signature Diamond Jewelry to Freeform’s ‘Cruel Summer’ Screening at Beverly Hilton.

  Last night(4/15),  the cast of Freeform’s ‘Cruel Summer’ attended a screening event to celebrate the highly-anticipated series.     Olivia Holt, who stars in the psychological thriller, attended the event at the Beverly Hilton in Los Angeles. Here are two trailers for you to get a taste of this summer series:         […] The post Olivia Holt Wore VRAI’s Signature Diamond Jewelry to Freeform’s ‘Cruel Summer’ Screening at Beverly Hilton. first appeared on LA-Story.com.
Tags: Los Angeles, Seo, Beverly Hilton, Holt, LA Story, Olivia Holt Wore VRAI, Signature Diamond Jewelry


Long Trump syndrome

Some parts of the Republican Party might appear to have suffered only mild cases of Trumpism, emphasizing the traditional conservative parts of his program while staying away from his racism, cruelty, and constant lying.  Yet even these seemingly asymptomatic carriers exhibit signs of continuing damage that manifests in surprising ways.   Consider the Wall Street Journal’s recent decision to publish a piece by a psychiatry resident, expatiating on an unfounded theory that there is rea...
Tags: America, Republican Party, Wall Street Journal, Branding, Trump, Andrew Koppelman, COVID


Everyone is rational

But if that’s true, then why don’t we all agree on the right next step? It could be because everyone has a different experience, different data and different goals. Or, it could be that you are the only one who’s rational. And it could be that we all like to tell ourselves we’re doing the right thing, but ultimately, all we can do is make choices based on how we see the world. The way we see things drives our choices, and, of course, our choices change the way we see things.
Tags: Uncategorized, Branding


The Chris Voss Show Podcast – The Way of Integrity: Finding the Path to Your True Self by Martha Beck

The Way of Integrity: Finding the Path to Your True Self by Martha Beck “This radiant book will not only change your life, but perhaps even save it.”–Elizabeth Gilbert, #1 New York Times bestselling author “Martha Beck’s genius is that her writing is equal parts comforting and challenging. A teacher, a mother, a sage, she holds our hand as she leads us back home to ourselves.”–Glennon Doyle, #1 New York Times bestselling author Bestselling author, life coach and sociologist Martha Beck...
Tags: Podcast, Beck, Seo, New York Times, Dante, Elizabeth Gilbert, Glennon Doyle, Martha Beck, Chris Voss, Books/Authors


Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop culture, Kodansha isn't exactly a household name. Now, for the first time...
Tags: Publishing, Advertising, Haruki Murakami, Kodansha, Kodansha Your Favorite Company


J&J, Morgan Stanley, Coinbase: Stocks That Defined the Week - The Wall Street Journal

J&J, Morgan Stanley, Coinbase: Stocks That Defined the Week   The Wall Street Journal
Tags: Seo, Wall Street Journal


AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

Paolo Provinciali, vp of of media and data in the U.S. at Anheuser-Busch InBev, and Cara Lewis, evp and head of U.S. media investment at Dentsu, joined Adweek's Mediaweek virtual conference to discuss the pair's efforts to change the currency of reference to consumer attention from impressions and GRPs. Top line Buying against a demographic...
Tags: Advertising, Beer, Measurement, Adweek, Metrics, Ab Inbev, Food & Beverage, Anheuser Busch Inbev, Consumer, Dentsu, Performance Marketing, Mediaweek, Cara Lewis, Audience Analytics, Legacy Brands, Spirits & Cannabis


How Salesforce Is Undergoing a Digital Transformation

As the pandemic has forced more and more companies to fast-track planned digital transformations, one tech giant is undergoing its own tech upgrades. During Adweek's Mediaweek event this week, Salesforce's Michael Andrew, vp of data, AI and personalization explained that the company's digital transformation was catalyzed by pandemic disruptions, even though Salesforce was constantly looking...
Tags: Advertising, Salesforce, Adweek, Ad Tech, Michael Andrew, Mediaweek


Augmented and Virtual Reality Software and Service Market Global Expansion by Key Segments and Industry Dynamics From 2021 to 2026 – SoccerNurds - SoccerNurds

Augmented and Virtual Reality Software and Service Market Global Expansion by Key Segments and Industry Dynamics From 2021 to 2026 – SoccerNurds   SoccerNurds
Tags: Seo


Free Budweisers for the vaccinated, and ‘Vax Tee’ from Miller Lite: Trending

This week’s marketing winners, losers and newsmakers.
Tags: Advertising, Miller Lite


Humana Appoints Spark Foundry as US Media Agency of Record

Health insurance provider Humana has appointed Publicis Media agency Spark Foundry as its U.S. media agency of record, following a review. Spark Foundry will be responsible for all online and offline media buying and planning across local and national campaigns, the agency told Adweek. Spark Foundry will lead the Louisville, Kentucky-based account out of its...
Tags: Advertising, Accounts, Humana, Louisville Kentucky, Media Agencies, Publicis Media, Spark Foundry, US Media Agency of Record, Adweek Spark Foundry


Global Scenario of Clinical Workflow Solution Market Highlighting Major Drivers and Key Trends 2021- 2026 – Clark County Blog - Clark County Blog

Global Scenario of Clinical Workflow Solution Market Highlighting Major Drivers and Key Trends 2021- 2026 – Clark County Blog   Clark County Blog
Tags: Seo, Clark County


Samsung’s reality show looks to capture more than pictures and Dentsu hires a DE&I executive: Agency Brief

Also, Via wins AOR for supermarket chain Save A Lot.  
Tags: Advertising, Samsung, Dentsu


Track and Trace Solutions Market Worth $4.21 Billion – Industry Leaders and Research Methodology Adopted - Press Release - Digital Journal

Track and Trace Solutions Market Worth $4.21 Billion – Industry Leaders and Research Methodology Adopted - Press Release   Digital Journal
Tags: Seo, Trace Solutions Market Worth


Brands Are Taking a Stance With Their Media Dollars and Coming Out Ahead

Consumers vote with their dollars, and brands are doing the same lately. Many are opting to create positive change by aligning their media spends with their core values. Unilever is one of the companies that has the clout to make a difference with how it spends its media dollars. It recently demonstrated this when it...
Tags: Advertising, Unilever, Mediaweek, Brand Purpose


A Privacy Primer For Marketers

Privacy is firmly in the limelight as businesses weigh in on whether privacy is a human right and legislatures around the world debate new regulations and protections for consumers. Marketers are on the front lines of customer engagement, championing the consumer within the enterprise and taking an active role in privacy discussions.  But for marketers who aren’t already privacy […]
Tags: Privacy, Marketing, Age Of The Customer, B2C Marketing, Marketing & Privacy


Opinion: How tall Is Benjamin King, and does it matter?

MediaLink chief on how a virtual existence is changing the way we work.
Tags: Advertising, MediaLink


How the Pandemic Changed Ulta Beauty’s Digital Strategy

If Ulta Beauty's marketers have learned anything during the pandemic it's that their digital sales channels must be part of an ecosystem not siloed away. "Brands are so much more than the products they sell," said Christine White, senior director of media and content strategy for Ulta Beauty. "Our consumers are out there every day,...
Tags: Advertising, Digital Strategy, Retailing, Performance Marketing, Ulta Beauty, Mediaweek, Digital Storytelling, Christine White


Simon & Schuster Won’t Distribute Policeman’s Book About Breonna Taylor Shooting - The Wall Street Journal

Simon & Schuster Won’t Distribute Policeman’s Book About Breonna Taylor Shooting   The Wall Street Journal
Tags: Seo, Wall Street Journal, Simon, Simon Schuster


Fancy Feast Wants You to Eat Like Your Cat

Cat food brand Fancy Feast is celebrating the launch of a new line of single-serve feline entr?e with a digital cookbook for pet parents who want to coordinate meals. The downloadable cookbook, the Petites Feast Cookbook, features recipes "inspired by their cat's favorite dishes but made for you." This includes delectable items like ancho butternut...
Tags: Advertising, CPG & Grocery


Event-Driven Architecture: This Time It’s Not A Fad

Clients sometimes ask me, “Why is there so much buzz about event-driven architecture (EDA)? This isn’t a new idea.” Indeed, it isn’t new. From complex event processing to the hardware interrupts of the UNIVAC, computers have been responding to events of some sort since the 1950s. But advances in technology and architecture have elevated the […]
Tags: Marketing, Application Development & Delivery, Architecture & Technology Strategy, UNIVAC


White Castle Celebrates 100 Years With Designer Uniforms—and Fans Can Get In on the Action

In honor of its centennial, quick-service restaurant White Castle is updating its uniforms--and it hasn't forgotten its devoted fan base, known as Cravers. The new uniform was created by Telfar Clemens, founder of the Telfar fashion label. It includes a T-shirt, polo shirt, apron, visor and durag in light blue, royal blue or black. Each...
Tags: Advertising, Telfar Clemens, Food & Beverage, White Castle, AdWeek Instagram


Home Depot Names BBDO as US Creative Agency of Record

The Richards Group's loss was Omnicom's win. Home Depot appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom. The appointment follows Home Depot's selection of Omnicom Media Group's OMD as U.S. media agency of record in January. Home Depot highlighted the benefits of consolidating...
Tags: Home Depot, Advertising, Accounts, Omd, Omnicom, BBDO, Omnicom Media Group, Richards Group, US Creative Agency of Record


Home Depot Names BBDO as U.S. Creative Agency of Record

The Richards Group's loss was Omnicom's win. Home Depot appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom. The appointment follows Home Depot's selection of Omnicom Media Group's OMD as U.S. media agency of record in January. Home Depot highlighted the benefits of consolidating...
Tags: Home Depot, Advertising, Accounts, Omd, Omnicom, BBDO, Omnicom Media Group, Richards Group, U S Creative Agency of Record


Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

Google has further clarified the timelines concerning testing the wares of its Privacy Sandbox, the online giant's proposals for ad targeting within its dominant web browser Chrome after it withdraws support for third-party cookies. Top line Independent ad-tech companies will be able to conduct preliminary testing of Fledge "this summer," according to a Google spokesperson....
Tags: Google, Advertising, Ad Tech, Fledge, Briefly


Mark Zuckerberg is being pressured to abandon plans for an Instagram for children. Advocacy groups worry about endless scrolling and body-image shaming.

happydancing/Shutterstock happydancing/Shutterstock Dozens of advocacy groups urged Facebook to drop plans for an Instagram for kids under 13. They said the platform isn't a solution to preventing children from using Instagram. Facebook has said it would be a parent-controlled experience allowing kids to keep up with friends. See more stories on Insider's business page. Children's advocacy groups are begging Facebook chief Mark Zuckerberg to abandon plans for an Instagram for c...
Tags: Facebook, Mark Zuckerberg, News, Instagram, US, Trends, Social Media, Youtube Kids, Zuckerberg, Insider, Google Facebook, Instagram Facebook, Pavni Diwanji, Tech Insider, Natasha Dailey


A Florida Restaurateur Is Giving $100 to Each Worker Who Gets a Covid-19 Vaccine

Among the most valuable rules that any restaurant-chain executive can attest to is this one: If you're looking for a good idea, ask your franchisees. After all, it was McDonald's franchisees who devised some of the chain's most popular menu items, including the Egg McMuffin, the Filet-O-Fish and the Big Mac. Subway's profitable decision to...
Tags: Florida, Advertising, Food & Beverage, McDonald, Big Mac Subway


This Surreal Bakery Ad About How to Handle Gym Jerks Is a Must-Watch

No one should ever dispense judgment, much less mockery, at the gym--a fact tackled in a way you won't soon forget in a recent ad from the Philippines. To celebrate local bakery chain Julie's Bakeshop turning 40, independent agency Gigil made a truly bizarre spot that serves as a warning to anyone who would "auntie...
Tags: Advertising, Philippines, Food & Beverage, Julie, Ad of the Day, Gigil


Watch: The top 5 creative brand ideas you need to know about right now

Condiment bonanza, really intense brand merch and more.
Tags: Advertising



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