Marketing


 

Willful Review 2021

You might think a will is something that rich people do in movies to pass on their “assets” (hockey card collections?) to their soon-to-be-rich heirs. You would be wrong. A will – whether you create it online or the old fashioned way – is something every adult should have. Put it in the same category…
Tags: Marketing, Product Reviews, Estate Planning, General Finance


MasterClass Review: Is It Worth It? [50+ Courses Watched]

Tired of seeing MasterClass (MC) ads everywhere and want a complete MasterClass review before paying $180? I’ve had MC for almost a year now and spent nearly 250 hours binging classes from the world’s... The post MasterClass Review: Is It... [This is a content summary, continue reading on our website!]
Tags: Learning, Branding


Entertainment Media Market by Business Overview, Challenges, Opportunities in 2027 – Los Hijos de la Malinche - Los Hijos de la Malinche

Entertainment Media Market by Business Overview, Challenges, Opportunities in 2027 – Los Hijos de la Malinche   Los Hijos de la Malinche
Tags: Seo, Los Hijos de la Malinche Los Hijos de la Malinche


Online Magazine Market Present Status, Demand By Regions, Manufacturers Analysis – News Corporation, Springer, Lagardere Group, Beacon Press, Elsevier, Pearson, etc – NeighborWebSJ - NeighborWebSJ

Online Magazine Market Present Status, Demand By Regions, Manufacturers Analysis – News Corporation, Springer, Lagardere Group, Beacon Press, Elsevier, Pearson, etc – NeighborWebSJ   NeighborWebSJ
Tags: Seo, Regions Manufacturers Analysis


Choosing a new brand name ? Do an A.S.S. count.

ASSOCIATIONS + SLOGANS SCORE Let’s say you’ve got two metaphorical names under consideration for your new computer company, Apple and Strawberry. Both names meet your baseline brand positioning criteria: Simple, warm, human, approachable, organic, disruptive. Half your team champions Apple and the other half love the name Strawberry. It’s pointed out that the names couldn’t be more similar – they are both red fruits. So why not flip a coin and move on?  The Chief Obfuscation Officer calls f...
Tags: Apple, Uncategorized, Branding, Strawberry, Issac Newton, Igor Igor, Strawberry Strawberry Fields Strawberry, Other White Meat Igor Never Say, Apple Garden of Eden, eMac iMac Power Mac MacBook Mac Mini One


How Walmart is pitching advertisers

Hello and welcome to Insider Advertising for April 20. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First, we're looking for nominations for the rising stars of PR. Submit your nominations here by April 23.Walmart pitch deck.TikTok becomes a mainstay for brands.Trading apps and influencers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at LJohnso...
Tags: Amazon, Media, Maryland, Youtube, Advertising, Newsletter, Trends, Walmart, Vista, Kantar, Robinhood, Influencer Marketing, Reuters, Alden, Dunkin, Newsletters


10 Ways Non-Cannabis Brands Are Celebrating 4/20, a High Holiday Quickly Going Mainstream

A dairy-free yogurt brand called Harmless Harvest invites consumers to "pack the perfect 420 bowl," while Hotels.com will pick up weed-fueled room service tabs--up to $200--for people with the munchies. But it may be heritage sneaker maker Adidas that's come through with the most indelible promotion for the cannabis high holiday on April 20. Via...
Tags: Advertising, Adidas, Beer, Spirits & Cannabis, Ways Non Cannabis Brands


Accessibility is a Marketing Advantage

Katie Martell recently pointed out the following: Only 1% of homepages are accessible according to a recent review of 1M top-visited websites. Inclusivity means asking “who are we excluding?” Are we excluding those with a disability? (1 in 4 US adults!) There’s an even bigger, profit-driven reason for inclusivity, if the altruistic side isn’t enough […]
Tags: Marketing, US, Seo, Marketing Technology, Katie Martell, Marketing Data Science


YouTube says it has demonetized James Charles' channel temporarily amid allegations that he sexted minors

James Charles / YouTube James Charles' channel has been demonetized, YouTube confirmed. YouTube told Insider Charles had been "temporarily removed" from the Partner Program. The move came in the wake of more than 15 sexual-misconduct accusations from men and boys. See more stories on Insider's business page. YouTube has temporarily removed one of its most popular creators from its Partner Program, restricting the makeup YouTuber James Charles' ability to make money from the pl...
Tags: News, Media, Youtube, Life, Advertising, Trends, Creators, Jaden Smith, Charles, Sexting, Youtubers, Jada Pinkett Smith, Dawson, Digital Culture, Tech Insider, Shane Dawson


YouTube has demonetized James Charles temporarily amid allegations that he sexted minors

James Charles / YouTube James Charles has been demonetized, YouTube confirmed. YouTube told Insider that Charles has been "temporarily removed" from the Partner Program. The move follows more than 15 sexual misconduct accusations from men and boys. See more stories on Insider's business page. YouTube has temporarily removed one of its most popular creators from its Partner Program, restricting makeup YouTuber James Charles' ability to make money from the platform. In a statement t...
Tags: News, Media, Youtube, Life, Advertising, Trends, Creators, Jaden Smith, Charles, Sexting, Youtubers, Jada Pinkett Smith, Dawson, Digital Culture, Tech Insider, Shane Dawson


Evocalize Opens New Office In Austin, Texas To Support Growing Demand for Its Collaborative…

Evocalize Opens New Office In Austin, Texas To Support Growing Demand for Its Collaborative Marketing Platform Evocalize today announced the opening of a new office in Austin, Texas, giving the company the ideal environment to scale its go-to-market reach and gain access to Austin’s unique talent pool. Evocalize is actively hiring for the new location and has open positions in Sales, Client Success, and Engineering.Evocalize’s CEO Matthew Marx has longtime roots in the Austin area, starting in...
Tags: Startups, Facebook, News, Marketing, Startup, Linkedin, Austin, Seattle, Cmp, Austin Texas, BazaarVoice, Austin Startups, Digital-marketing, Evocalize, Collaborative-marketing, Evocalize Opens New Office


How to Say “No” to Lending Money to Family and Friends

In tough financial times, people often turn to family and friends for help. Most people want to be supportive of the ones they care about, so it can be difficult to feel like you are letting someone down by not doing everything you can to help them in their time of need.  But sometimes, especially when it comes to lending money, the best thing for everyone involved is to just say “no.” Refusing a request from a family member or a friend is not like turning some anonymous applicant d...
Tags: Personal Finance, Marketing, Don


Facebook Makes Its Foray Into Different Types of Audio

Ever since the Mark Zuckerberg popped up on Clubhouse two months ago, there has been little doubt that he had something up his sleeve. The social media company unveiled new audio projects, partnerships and creator tools on Monday, signaling that it wants to be a serious player in social audio and podcasting. In an interview...
Tags: Facebook, Mark Zuckerberg, Publishing, Media, Advertising, Platforms, Audio & Podcasting


Progressive Made an Ad ‘Where Nothing Happens,’ With One Notable Exception

A year ago, marketers were understandably uncertain about what tone to strike with their ads. Was it OK to be distractingly funny? Would somber empathy come across as insincerity? But now we all know exactly how we feel: Tired. It's been a lot. All of it, just so much. A fact that Progressive and agency...
Tags: Advertising, Ad of the Day


Pinterest Rolls Out Content Claiming Portal Tool

Pinterest rolled out a way for creators to protect their content and determine how it can be used on the platform. The new Content Claiming Portal tool enables creators who complete this application and receive approval to upload their original content and choose from these enforcement options: Mine only: Existing and future versions of the...
Tags: Advertising, Platforms, Social Pro Daily


Sony’s New Recipe AI Aims to Find Cutting-Edge Flavor Combinations

Can deep learning give us any insight into what makes the perfect meal? Researchers at Sony and Korea University are the latest to put this question to the test with a new AI system that pairs ingredients based on molecular composition and millions of recipes. Their ingredient mapping tool is called "FlavorGraph," and it's trained...
Tags: Advertising, Artificial Intelligence, Sony, Emerging Tech, Korea University


Facebook invests in audio with short-form Soundbites feature, podcast support and a Clubhouse clone

Facebook today officially announced a suite of new audio products — an indication that it’s taking the threat from Clubhouse and other audio platforms more seriously. The company is doing more than just building its own take on Clubhouse, however, it’s also announcing tools that allow podcast creators to share long-form audio, a new Spotify integration for music and a brand-new short-form experience called Soundbites. The Clubhouse clone was probably the most-discussed of the new products ahead ...
Tags: Social, TC, Facebook, Apps, Mark Zuckerberg, Messenger, Spotify, Podcast, Facebook Pages, Mexico, Social Media, Tech, Thailand, United States, Vox, Player


How to Export Your Facebook Posts to Google Drive

If you want to export your Facebook posts for any reason (I’ll leave it to you to decide why), you can now dump these and your notes to a Google Doc, Blogger, or WordPress.Read more...
Tags: Google, Facebook, Articles, Social Media, Google Search, Software, Websites, Lifehacks, Human Interest, QAnon, Social Information Processing, Technology Internet


BBH Introduces Leadership Trio in New York

BBH New York unveiled a new leadership team that nods to the agency's founding. The agency promoted Tom Callard to chief strategy officer, joining recently hired president Amani Duncan and chief creative officer Rafael Rizuto. Callard's promotion follows the departure of BBH global CSO and New York chair Sarah Watson last November. Duncan joined BBH...
Tags: New York, Advertising, Duncan, CSO, BBH, BBH New York, C-Suite, Amani Duncan, Sarah Watson, Leadership & Talent, Tom Callard, Rafael Rizuto Callard


Nike Debuts a Teen-Focused Comic Series to Celebrate Its New Air Jordans

Nike swooshes in with a high-quality comic celebrating sneaker culture, new school woes and Black and Brown teenage life. From last month's salute to mothers with its new activewear line, Nike looks now to their daughters with MariSole, an exclusive online webcomic that lives on the brand's SNKRS app. The planned multi-issue series is penned...
Tags: Advertising, Diversity, Nike, AdFreak, Equity and Inclusion, Fashion & Apparel


Tampax Makes Its Esports Debut With the Brand’s First-Ever Gaming Fest

The world of esports has made strides in gender equality, but questions of discrimination remain. Recognizing that many gender minorities in the esports community feel uncomfortable discussing menstruation, Tampax has entered the gaming space to facilitate open conversations about something that roughly half the world's gamers experience. Tampax is Proctor & Gamble's leading tampon brand,...
Tags: Gaming, Advertising, Diversity, Esports, Proctor Gamble, Women In Sports, Equity and Inclusion


What Peloton’s treadmill safety concerns could mean for the brand’s momentum

Peloton has come under scrutiny by the U.S. Consumer Product Safety Commission for the safety of its treadmills, an issue that could damage the brand among core customers.
Tags: Advertising, U S Consumer Product Safety Commission, Peloton


Facebook’s Data Portability Tool Renamed Transfer Your Information

Facebook added new options to its data portability tool, enabling users to directly transfer their notes and posts to Blogger, Google Docs and WordPress, and the tool is being renamed Transfer Your Information. Facebook These new capabilities join the already existing options of transferring photos and videos to Backblaze, Dropbox, Google Photos and Koofr. Transfer...
Tags: Facebook, Advertising, Platforms, Social Pro Daily, Backblaze Dropbox Google Photos


The Three Reasons Portfolio Marketers Must Enable All Buyer- And Customer-Facing Roles

When considering portfolio marketing’s role in enablement, take a revenue enablement approach to ensure that knowledge is delivered to the various teams that require it in the way they want to receive it, and delivered when they need it.
Tags: Marketing, Sales Enablement, SiriusDecisions Research, Portfolio Marketing


Facebook Details Updates, Tests, Ad Options for Businesses on Its Platform

Facebook is testing and introducing several updates to help businesses on its platform boost their chances of being discovered and better connect with customers and potential customers. The social network began testing a new experience on News Feed in the U.S., enabling users to tap on topics that interest them--such as beauty, clothing and fitness--and...
Tags: Facebook, Advertising, Platforms, Social Pro Daily, Facebook Details Updates


Watch live: Why mentorship is so important to create diverse workplaces

Generation Next is a new event series from The List and Facebook Elevate, presented by Ad Age in partnership with Facebook featuring Connie Chan Wang of LinkedIn, Carmen Rodriguez of GUT and Judy Toland of Facebook. Join us for episode two, where we'll unlock the keys to a successful mentor-mentee relationship and hear from industry leaders about how their own mentorship experiences have helped to shape their careers and lives.
Tags: Facebook, Advertising, Facebook Join, Carmen Rodriguez, Judy Toland, Facebook Elevate, Connie Chan Wang


Make your ads more valuable by optimizing your landing pages

Landing pages are your chance to deliver on the promise of a truly engaging ad. It’s the bridge connecting an eye-catching ad to customers’ purchase path on your website. But all too often when visitors encounter landing page friction, it can stop them from continuing the journey. Consider three user experience tips that can increase conversion rates.
Tags: Advertising


Watch the newest commercials on TV from Slack, Silk, Bounty and more

A children’s chorus delivers a ditty about Silk, the almond milk brand.  
Tags: Advertising


New Research: How To Establish, Scale, And Evolve Your Design Practice

The design industry is booming. Our recent research, “The Design Industry, 2021,” estimates the size of the global design industry to be $162 billion and growing. But the increasing recognition of the importance of design creates a challenge for design leaders: How do you effectively establish, scale, and evolve a high-performing design practice that reliably […]
Tags: Marketing, Customer Experience, Age Of The Customer, User eXperience (UX, experience design (XD


Facebook is expanding Spotify partnership with new ‘Boombox’ project

Facebook is deepening its relationship with music company Spotify and will allow users to listen to music hosted on Spotify while browsing through its apps as part of a new initiative called “Project Boombox,” Facebook CEO Mark Zuckerberg said Monday. Facebook is building an in-line audio player that will allow users to listen to songs or playlists being shared on the platforms without being externally linked to Spotify’s app or website. Zuckerberg highlighted the feature as another product desi...
Tags: TC, Facebook, Mark Zuckerberg, Spotify, Instagram, Mexico, Social Media, Tech, Ceo, Software, Thailand, Computing, The Social Network, Reporter, Operating Systems, Zuckerberg



Filters
show more filters
March - 2021
MoTuWeThFrSaSu
1234567
891011121314
15161718192021
22232425262728
293031    
April - 2021
MoTuWeThFrSaSu
   1234
567891011
12131415161718
19202122232425
2627282930  
May - 2021
MoTuWeThFrSaSu
     12
3456789
10111213141516
17181920212223
24252627282930
31