Marketing


 

5 Tips For Engaging Your Clientele With Meaningful Marketing

Creating an engaged pool of customers is essential for the success of your brand, and meaningful marketing can help you to achieve this. The post 5 Tips For Engaging Your Clientele With Meaningful Marketing appeared first on Young Upstarts.
Tags: Startups, Marketing, Others, Meaningful Marketing


‘What we need today is smart capital rather than just capital’ — 25 quotes from Investor Summit 2021 - YourStory

‘What we need today is smart capital rather than just capital’ — 25 quotes from Investor Summit 2021   YourStory
Tags: Seo


Hack Your Way to At-Home Frugal Fitness with Tips from Fitness Pro Jessica Mazzucco!

Looking for an easier way to get fit? Check out the tips and tricks provided by fitness pro Jessica Mazzucco! HACK YOUR WAY TO AT HOME FRUGAL FITNESS WITH THESE TIPS   By Jessica Mazzucco     Many of us are so used to being around the house for the past year, that some have […] The post Hack Your Way to At-Home Frugal Fitness with Tips from Fitness Pro Jessica Mazzucco! first appeared on LA-Story.com.
Tags: Seo, LA Story, Jessica Mazzucco


Twitter Adds Backgrounds for Fleets on iOS

Twitter users on iOS can now add backgrounds to their Fleets. The social network introduced Fleets--tweets that disappear after 24 hours, much like Snaps on Snapchat--last November. now you can bless the Tweets in your Fleets with pics of baby pigeons or whatever pics and vids you want really rolling out on iOS pic.twitter.com/LAtuRvTTFv --...
Tags: Advertising, Platforms, Social Pro Daily


LinkedIn Updates Its Measurement Efforts

LinkedIn provided an update on its measurement efforts and ongoing work on that front with third-party advertising standards organizations. The professional network said it is collaborating with Integral Ad Science to test video ad viewability measurement, enabling advertisers to measure in-view plays of their video ads. A limited test will begin in May, with plans...
Tags: Advertising, Linkedin, Measurement, Social Pro Daily


This about sums up the bonkers inventory shortage

"I'm from California, it's the cheapest apple I've ever seen," one bidder says in a TikTok that skewers real estate bidding wars.
Tags: Utah, Real Estate, Instagram, California, Social Media, Radio, Shortage, Inventory, Shaun Johnson, Markets & Economy, News Brief, Lumber, Tiktok


As Hispanic TV Consolidates, Demand for Broader Depictions of Latino Life Grows

Hispanics make up nearly 20% of the U.S. population, yet as TV viewers and consumers, they're still an underserved community. That's the take from Romina Rosado, executive vice president, entertainment and content strategy, at NBCUniversal. In a panel session at Adweek's Elevate: Hispanic TV summit, Rosado said media companies and their advertisers have "a huge...
Tags: Advertising, Adweek, Connected TV, Rosado, Romina Rosado


The Postal Service is reportedly monitoring Americans' social media for 'inflammatory' content, per report

The Colorado Secretary of State on Friday said the postal service is confusing voters by mailing out a nationwide postcard encouraging Americans to plan ahead. Smith Collection/Gado/Getty Images The law-enforcement arm of the USPS is running a "covert" program, according to Yahoo News. The surveillance effort, known as iCop, monitors Americans' social media for "inflammatory" posts. A memo obtained by Yahoo includes identifying details and screenshots of users' Parler accounts. Se...
Tags: Politics, Yahoo, Trends, Social Media, US Postal Service, Usps, Protests, Postal Service, Trump, State, Yahoo News, U S Postal Inspection Service, Postal Inspection Service, US Postal Inspection Service, Smith Collection Gado Getty, Louis DeJoy


MassMutual Appoints Grey as Creative Agency of Record

Springfield, Mass.-based MassMutual Life Insurance Company named WPP's Grey as its creative agency of record as the brand seeks to update its approach to marketing. Grey will lead the assignment out of its New York headquarters and take responsibility for brand advertising, strategy and integrated marketing efforts across channels. The appointment follows a four-week competitive...
Tags: New York, Advertising, Accounts, WPP, Grey, MassMutual, Springfield Mass, MassMutual Life Insurance Company


The Facebook Family of Apps Dresses Up for the 93rd Academy Awards

The Academy of Motion Picture Arts and Sciences is teaming up with Facebook on interactive, real-time virtual experiences across multiple platforms for the 93rd Academy Awards, which will air on ABC Sunday (April 25) at 5 p.m. PST/8 p.m. EST. Vanity Fair and Instagram collaborated to have photographer Quil Lemons capture portrait photos and Reels...
Tags: Facebook, Instagram, Abc, Advertising, Platforms, Academy Of Motion Picture Arts And Sciences, Facebook Family, Social Pro Daily, Quil Lemons, EST Vanity Fair


SodaStream and Randi Zuckerberg Call for More Action, Less Likes in New Earth Day Ad

Climate change is an issue that affects the entire world, and that may be part of why it's easy to feel hopeless about it. Yet there are people who are working to reverse the effects of global warming and create a better world every day--sometimes, all you need is a plan. In response to growing...
Tags: Advertising, Sustainability, Randi Zuckerberg, AdFreak


Texas' antitrust fight against Google

Hi and welcome to Insider Advertising for April 22. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First up: Don't miss our webinar today on the future of ad targeting featuring execs from Mars Petcare, The Trade Desk, R/GA, and The Washington Post. Details here.Texas' antitrust fight against Google.Microsoft's plan for virtual events.Clubhouse brand deals.If this email was forwarded to you, sign up here for your daily insider's guide to ad...
Tags: Google, Texas, Media, Microsoft, Satya Nadella, Advertising, Marketing, Trends, Sundar Pichai, Clubhouse, Bernanke, Don, Ken Paxton, House Judiciary Committee, Google Microsoft, Newsletters


Kotex’s New Global Campaign Challenges the Stigma Surrounding Menstruation

According to an independent Gen Z-focused market research study by Kotex, 74% of women experience greater self-consciousness during their periods. Jokes about moodiness are internalized as a biological fact, and many forgo activities during periods due to social stigma. Though science tells us that menstruation is perfectly normal, we still live in a world where...
Tags: Advertising, Diversity, Health and Wellness, Kotex, Equity and Inclusion


2023 Cadillac Lyriq is Almost Here

Today the 2023 Cadillac Lyriq made its production debut. If this is the highlight of a century of innovation, what’s Cadillac been doing the rest of the time? Cadillac’s luxury electric SUV is starting a new era ahead of schedule. You can place your order in September for a 2022 first-half delivery. “The 2023 Cadillac […] The post 2023 Cadillac Lyriq is Almost Here appeared first on The Truth About Cars.
Tags: Electric Vehicle, Design, Technology, Marketing, Global, Sales, Green, Production, Luxury, Electric Vehicles, Gm, Emerging Markets, Autos, Crossovers, Autonomous Vehicles, Export


Coors Seltzer Doesn’t Want You to Shower on Earth Day

Coors Seltzer is aiming for dirty humans and clean rivers on Earth Day. The beverage brand is urging people to skip their shower Thursday and drink its products instead, saying that the average shower in the U.S. lasts eight minutes and uses 17 gallons of water, totaling roughly 120 gallons per week. Through a partnership...
Tags: Advertising, Sustainability, Social Pro Daily, Coors Seltzer


Nurturing Joy – a Half-day Mindfulness Retreat

Joy? Really? In these times when life is so challenging? YES, it’s even more important when we are living and working in turbulent times when we are struggling with seeing the source of joy in our lives. Maybe even feeling selfish and a little guilty for being happy. If you are like most of us in today’s busy world you might be feeling like: You know you need to take time to fill your own energy stores, but you feel guilty taking the time for yourself. You think you could be doing bet...
Tags: Seo, Mindfulness, Workshop, Portland, Coaching, Joy, Self Care, Retreat, Monica, Monica Welty


Unilever Marketing Chief Conny Braams on How Marketers Benefit From Sustainability

As the climate crisis remains an ongoing issue, there is a growing need for companies to adopt and maintain sustainability measures in order to reduce their carbon footprints. In response, the World Federation of Advertisers (WFA) has introduced the Planet Pledge to help marketers lead their organizations forward in their sustainability measures. The organization's new...
Tags: Advertising, Unilever, Sustainability, World Federation of Advertisers WFA, Conny Braams


The Curtain on Earth Day! The Musical to Rise on Facebook Watch

Facebook teamed up with EarthDay.org on Earth Day! The Musical, which will debut on the Facebook Watch page at 9 a.m. PST/noon EST on Earth Day (Thursday, April 22). Celebrities scheduled to appear include Alexia Akbay, Steve Aoki, Xiye Bastida, Justin Bieber, CNCO, Charli and Dixie D'Amelio, Desus Nice and The Kid Mero, Zac Efron,...
Tags: Facebook, Advertising, Sustainability, Facebook Watch, Social Pro Daily, Dixie D Amelio Desus Nice


Study Shows Brands Need to Do a Better Job Reaching People With Disabilities

One glaring oversight is leading many marketers to fail to connect with a substantial audience. A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities. Communications agency Current Global, media investment and intelligence company Magna and IPG Media Lab conducted the "Digital...
Tags: Advertising, Diversity, Magna, Data & Insights, Ipg Media Lab, Equity and Inclusion


How Freeform Solved the Marketing Riddle of Creating a Shared but Safe Experience

Freeform, the Disney-owned cable channel that specializes in young adult programming, has come up with a clever answer to an experiential riddle marketers have faced for months: How do you throw a real-life event where people are safely alone, yet somehow together? Marketers at the network, hyping the new series Cruel Summer, recently did a...
Tags: Advertising, Disney, Experiential


Netflix Knows Its Originals Output Has Slowed—but Reinforcements Are on the Way

During its quarterly earnings call Tuesday afternoon, Netflix blamed its tepid subscriber growth of less than 4 million new global subscribers on Covid-19-related production slowdowns that made the service's content pipeline sluggish in early 2021. But new shows and movies are hurtling toward the streamer soon. "A lot of the projects we'd hoped to come...
Tags: Advertising, Netflix, Streaming & OTT, Earnings Reports, Programming & Performance


YouTube Clarifies Monetization Policies for Social Justice Content

YouTube provided some clarification on how social justice content on its platform is or is not monetized. The Google-owned video site said videos that can be monetized include those on topics like Black culture, Black excellence and Black Lives Matter, as well as a wide range of social justice issues. However, targeting of ads against...
Tags: Google, Advertising, Diversity, Social Pro Daily, Equity and Inclusion


2 Defunct Retailers Are Plotting Comebacks—Here’s Why One Is More Likely to Survive

Century 21 and department store Lord & Taylor are among the retailers that shut down in 2020 only to announce plans to reopen months later. Now, Lord & Taylor is back with a new website and Century 21 intends to open a store in South Korea this summer, with additional locations to follow in the...
Tags: South Korea, Advertising, Taylor, Retailing, Fashion & Apparel


Two Defunct Retailers are Plotting Comebacks—Here’s Why One is More Likely to Survive

Century 21 and department store Lord & Taylor are among the retailers that shut down in 2020 only to announce plans to reopen months later. Now, Lord & Taylor is back with a new website and Century 21 intends to open a store in South Korea this summer, with additional locations to follow in the...
Tags: South Korea, Advertising, Taylor, Retailing, Fashion & Apparel


Spring Refresh: DSW Teams Up with JoJo Fletcher for Curated Capsule Collection!

Spring Refresh: DSW Teams Up with JoJo Fletcher for Curated Capsule Collection!     DSW tapped TV Host and Season 12 Bachelorette star, JoJo Fletcher, to curate her favorite footwear styles for the ultimate spring refresh. Launching on April 29, the JoJo x DSW Collection, multi-designer-curated capsule of elevated casual styles, will get everyone ready […] The post Spring Refresh: DSW Teams Up with JoJo Fletcher for Curated Capsule Collection! first appeared on LA-Story.com.
Tags: Seo, DSW, LA Story, JoJo Fletcher, Curated Capsule Collection DSW


To Ratchet Up Retention, the Financial Times Restructures Its Consumer Revenue Team

After a windfall year of subscriber acquisitions, the Financial Times has found itself in the enviable position of needing to solve a problem most publishers would love to have: Retention. The London-based publication grew its digital subscriptions by 6% year-over-year in 2020, bringing its total number of paying customers to 1.1 million: 960,000 digital and...
Tags: Publishing, London, Media, Advertising, Financial Times


Sell Your Body Parts – Strange Ways to Make Money

If there is anything Americans may need more of in 2021, it’s money. The average American has over $92,000 in debts. And if there is one thing that there is a lot of now, it’s an inability for people to find work due to rampant unemployment. But it is important to stay optimistic – there […] The post Sell Your Body Parts – Strange Ways to Make Money appeared first on Personal Finance Advice.
Tags: Health, Work, Personal Finance, Marketing, Making Money, Surrogacy, Make Money, Medical Trials, Escort Services, Sell Eggs, Sell Hair, Sell Organs, Sell Plasma, Sell Platelets, Sell Sperm, Strange Ways To Make Money


Vans Taps Dollar Shave Club’s Kristin Harrer as CMO

Streetwear brand Vans has named Dollar Shave Club's marketing chief Kristin Harrer as its new global CMO. Harrer will join on today to lead the brand's global marketing and creative teams as it aims to drive its message of creative self-expression across action sports, art, music and street culture. She will report to global brand...
Tags: Advertising, Dollar Shave Club, C-Suite, Harrer, Leadership & Talent, Fashion & Apparel, Vans Taps Dollar Shave Club, Kristin Harrer


Hulu Orders a How I Met Your Mother Spinoff Called How I Met Your Father

Seven years after CBS passed on a spinoff for How I Met Your Mother called How I Met Your Dad, the show has been resurrected at Hulu. Hulu has given a straight-to-series order to the project, now titled How I Met Your Father. It was created by This Is Us executive producers Isaac Aptaker and...
Tags: Advertising, Cbs, Hulu, Hulu Hulu, TV Upfronts, Isaac Aptaker, Streaming & OTT


Announcing PowerSite Free, A No Cost, No Obligation Single Property Website!

Yes, you read that right. We are excited to announce PowerSite Free, a no-cost, no obligation single property Website!Officially announced yesterday, PowerSite Free offers real estate agents and brokers with a fully responsive single property Website ensuring every home is marketed perfectly on mobile phones and tablets. The announcement follows recent news about the company receiving seed financing. To create a PowerSite Free single property Website, visit:www.PowerSitePro.comYou can also cr...
Tags: Real Estate, Free, Marketing, Radio, AgencyLogic, Powersite, Single Property Website, Powersite Free, Powersite Pro



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