Marketing


 

Two thirds of Retailers Are Serious Toxic Chemical Laggards

Just in time for the holiday shopping season, the Mind the Store campaign released its second annual report card on toxic chemicals in consumer products, which found that one-third of 30 major U.S. retailers are leaders, but two-thirds remain serious laggards. The report, Who’s Minding the Store? — A Report Card on Retailer Actions to Eliminate Toxic Chemicals, includes evaluations of nineteen retailers for the first time. Overall, eleven retailers evaluated in both 2016 and 2017 have showed su...
Tags: Featured, Walgreens, Grocery, Baby, Branding, Joe, Nine, Walmart Stores Inc, Safer Chemicals Healthy Families, Eliminate Toxic Chemicals, Albertsons Companies Best Buy Costco CVS, Mind the Store Campaign, Mike Schade Mind, Walmart CVS Health, Apple Wal Mart Stores CVS, Amazon Walgreens


Sawa for Development and Aid: Snow Angels Campaign

Snow Angels Campaign Snow Angels Campaign Video of Snow Angels Campaign
Tags: Advertising


Alaska Airlines: Glocal

Glocal | Alaska Airlines Glocal | Alaska Airlines Video of Glocal | Alaska Airlines
Tags: Advertising, Alaska Airlines


Mercedes: SpaceTruck

Mercedes-Benz Truck x Lis Kula mercedes01.jpg mercedes03.jpg mercedes05.jpg mercedes06.jpg mercedes07.jpg mercedes08.jpg Every year, Mercedes-Benz Trucks Poland prepares one of its trucks as a demonstration car (Sho...
Tags: Advertising, Mercedes Benz Actros, Mercedes Benz Truck x Lis Kula, Mercedes Benz Trucks Poland, Grandes Kochonos Digital, Alek Morawski, Lis Kula


Watch: A Robot May Have Your Job By 2035

Forty percent of you will be "robo-replaced" by the year 2035, according to Tiana B. Holt, principal at Faith Popcorn's BrainReserve, citing an Oxford University study. Holt, a panelist at Ad Age's Next Conference, advises that rather than fear this, people should make peace with technology as "the evolution of humanity."In addition, Holt says that marketers are so focused on millennials that they are missing the boat with 50-plus consumers, who "control most of the wealth," but "we just want to...
Tags: Advertising, Oxford University, Holt, Tiana B Holt, BrainReserve


Adagio: Daydreaming

Daydreaming What it looked liked as another day at the office, will be soon transformed in an extraordinary extravaganza. Daydreaming or not, imagine if the flavours you’ve always dreamed of where inside the new Adagio Skyr. Daydreaming Video of Daydreaming
Tags: Advertising


“The Drawing” – A Christmas tale brought to you by BETC Paris and Manor

SPECIAL EVERYDAY – That is Swiss department store Manor’s commitment: make every day special. So, when it came to Christmas, the most special day of the year, they had to think of something out of the ordinary. Together with its agency BETC Paris, Manor tells a Yuletide story with an unexpected twist. As we all know, Santa is overwhelmed with letters from kids all over the world, lists from the older and drawings from the younger. But, harsh as it may sound, not every kid is a Picasso and what h...
Tags: Advertising, Paris, Santa, Manor, BETC, Christophe, Adrian Skenderovic, BETC Paris, Christmas Commercials, BETC Paris Manor, DirectorSandra Kottenauer, BETCAGENCY MANAGEMENTNathalie Jacquier, Charlotte Picq, Cyril Arandel


Is personalization the future of marketing?

For the last decade, most of the marketing world has focused on raw traffic acquisition through channels like SEO, content marketing, and digital advertising via Google AdWords and Facebook. But as clicks shift from organic to paid in some verticals, marketers are realizing that we are playing in a new world where driving the growth that seems to have come so easily for the last decade is going to require new strategies and tools. Conversion optimization is becoming a better understood practice,...
Tags: Startups, Seo, Google Adwords, Contributors


Air Astana: Safety Video

Air Astana - Safety video (English version) Ladies and Gentlemen! FCB/Almaty crew welcomes you aboard. Please turn off you electronic devices as they can disturb you from enjoying our new mesmerizing safety video for Kazakhstan’s main airline - Air Astana. Please fasten your seatbelts and prepare for dance and light trip. Likes and shares are allowed after video’s full stop. Thank you for attention! ...
Tags: Advertising, Kazakhstan, Air Astana Please, Air Astana Safety


The BOOK Seller: 5 Questions With BOOK by Cadillac MD Melody Lee

Cadillac’s subscription service has been such a big hit in New York City that the American luxury car brand is now extending BOOK by Cadillac to Los Angeles and Dallas. For a monthly fee of $1,800 (after a $500 initiation fee), customers can get access to a portfolio of fully-loaded Cadillac vehicles. Other premium auto marques, including Porsche, are testing similar services. With more than 7,000 subscribers in New York alone, the automaker has been pleased by the “overwhelming” demand since J...
Tags: New York, China, New York City, Advertising, Los Angeles, Porsche, Dallas, Cadillac, Lee, Munich Germany, Melody Lee, Brand Marketing for Cadillac


Sorpa: Fangelsi

Sorpa: Fangelsi This is a campaign called Sorpanos for a waste management company called Sorpa (Trashy). This is a follow up campaign that won gold in Iceland two years ago. The characters in Sorpa's "Sorpanos“ campaign are a shady bunch. Quite possibly criminals but we never actually see them doing anything illegal. Instead we focus on their ambition in the field of recycling and sorting waste. The rest is up to the viewer's imagination. ...
Tags: Advertising, Iceland, Sorpa Trashy This, Sorpa, Fangelsi


McCain Foods: 50% More Man - Main

mansizemeals_main_insitu.jpg McCain’s new Man-Size Meals are made for a Man-Size hunger. Hence you get an ‘extra 50% more’ than your traditional frozen dinner. TBWA\Melbourne invented the quirky ‘50% More Man’ character to illustrate this bold product benefit. ‘50% More Man’ quickly became the freaky figurehead for Man Size meals, launching a 360 degree campaign through social, outdoor and mobile platforms. ...
Tags: Advertising, Melbourne, McCain, TBWA, McCain Foods


Join Me In Panama: Geoversity’s Designing With Nature Event

Geoversity’s The Nature of Business Executive Program 2018 is a five-day experiential and interactive program where “restless creatives” including CEOs, executives, and entrepreneurs team up with business leaders, best-selling authors, artists, musicians, scientists and designers to gain practical insights from nature that will help them drive their businesses to new levels of performance. 
Tags: Marketing, Panama, Best Practices, Geoversity, Nature of Business Executive Program


There are pros and cons to everywhere

Kim and I moved to our new home in West Linn on July 1st. Although we’re only 8.5 miles (and about twenty minutes) from the condo we owned in Portland, I haven’t been back to our former neighborhood since we moved. Yesterday, I decided to spend a few hours hanging out at some of my old haunts. I stopped at the “pot shop” to pick up some sleeping aids. I bought Tally new chew sticks from the pet store. I spent half an hour browsing at the used book store for sci-fi classics. And I stopped to drin...
Tags: Homeownership, Marketing, Choice, House, Portland, Kim, Great, Making Decisions, House & Home, Kris, Savannah Georgia, West Linn, Sellwood, Kim You, Portland Quiet


Hot Box: Bitches Deserve Respect!

Ed: The following words for our new voice-of-the-people section “Hot Box” were written by Charlotte Scott. If women with opinions make you angry, we recommend reading it. Twice. All non-screen grabbed photos courtesy of Tim Zimmerman/Gnu Snowboards. The baddest bitch in the game, Dangy Patterson. earning it the hard way. A couple of weeks ago, my timeline was full of fed up women posting #metoo. Being an affected female, I joined in. It’s no secret that women are just OVER IT. Over the bullshi...
Tags: Instagram, Colorado, Social Media, Sport, Features, Alaska, Davis, Snowboarding, Women's Issues, East Coast, Vermont, Sugarbush, Midwest, Kelly, Alpine Valley, Tim Zimmerman


PR’s Gender Bias, The Rise of the Stylist & Real Talk re: Editor Swag

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News ...for the week of November 13, 2017The PR Industry continues to suffer from gender bias (via PR Daily)Publicists weigh in on the longstanding practice of gifting editors and it's a doozy (via Racked) What fashion startups can learn from Nasty Gal and Bonobos (via Fast Company)Celebrity stylists discuss their growing influence as print magazines collapse (via Fashionista)Why are there fewer millennial entrepreneu...
Tags: Pr, Adweek, Explore, NPD, Fashion PR Fridays, News & Events, Social Media Week, Fast Company Celebrity


So You Think You Know Millennials? Think Again

Forget what you think you know about millennials -- they are now a group that spans 25 years and the upper tier is reaching adulthood, says Lucie Green, worldwide director of JWT Intelligence, at Ad Age's Next Conference. Here, she discusses some misconceptions and stereotypes about the demographic. Continue reading at AdAge.com
Tags: Advertising, JWT Intelligence, Lucie Green


7 Ways to Make Reading Your Blog a More Positive Experience for Blind Readers

It may come as a surprise to some people that blind people read blogs, but in the age of visual information, blogs can be a great source of information for blind people, because they don’t rely on images as much as social media sites such as Instagram and Pinterest. For example, I have software on my laptop that reads the text of the webpage aloud to me. Other people use a device that makes the words appear in a series of dots (known as Braille) on a raised display, whereas others have some vis...
Tags: Google, Advertising, Accessibility, Don, Blog Tips, Kirsty Major


AMA 34 Foundation: Prisioner

prisioner.jpg prisioner.jpg  
Tags: Advertising, Ama


Hotels.com: Who'll Get the Role? The Hotels.com Mascot Audition

Who'll Get the Role? The Hotels.com Mascot Audition Who'll Get the Role? The Hotels.com Mascot Audition Video of Who'll Get the Role? The Hotels.com Mascot Audition
Tags: Advertising


OneSight: Victory is in Sight

OneSight Victory Is In Sight :: Cinema :30 2 OneSight Victory Is In Sight :: Cinema :30 2 Video of OneSight Victory Is In Sight :: Cinema :30 2
Tags: Advertising


Raise.com: Additional 10% Off Gift Cards Pre-Black Friday Sale (11/17 Only)

Raise.com lets you buy and sell gift cards online and instantly via app, and according to them they are the largest online marketplace for gift cards. They do offer a 1 Year Money-Back Guarantee against gift cards that don’t have the promised value. Today 11/17 until midnight Central they are having a Pre-Black Friday Sale. Get 10% off sitewide with promo code PRESALE. This is in addition to any existing discounts shown. Minimum order $100, up to $30 savings. That means a $300 gift card w...
Tags: Marketing, Deals & Offers, Off Gift Cards Pre Black


McCann revives Bisto 'Spare Chair Sunday'

Integrated creative agency McCann London has teamed up with renowned artist and illustrator, Mr. Doodle to bring back its ‘Spare Chair Sunday’ campaign for leading Premier Foods brand, Bisto.The Bisto campaign aims to address the problem of loneliness especially amongst the elderly and will consist of a PR campaign, with supporting TV and radio ads, running for six weeks 15th November, up until the end of December. The work involves a partnership with Global Radio as well as charity ‘Contact th...
Tags: UK, London, Microsoft, Wales, Advertising, Weber Shandwick, Bbc, Britain, Food And Drink, Premier Foods, Global Radio, Cannes Lions, Doodle, McCann, England Scotland, IPG


Watch: When It Comes to Innovation Just Do It, Says Dana Anderson

MediaLink's Chief Transformation Officer should know a thing or two about transforming. At Ad Age's Next conference today, Dana Anderson advises marketers and agencies to avoid freezing up when it comes to innovation, and instead just do it."The stakes feel so high that people do not want to animate on big-scale stuff, so they do pilots and go slow," she says. But now is not the time to hang back, she says. "If your partners aren't innovating, take the lead and you do it." Continue reading at A...
Tags: Advertising, MediaLink, Dana Anderson


Nitori: Dear Working SANTA

"Dear Working SANTA" 【毎日を頑張ってる大人たちへ】 by ニトリ "Dear Working SANTA" 【毎日を頑張ってる大人たちへ】 by ニトリ Video of "Dear Working SANTA" 【毎日を頑張ってる大人たちへ】 by ニトリ
Tags: Advertising


Semi Sweet: Tesla Reveals Electric Truck and (Surprise!) New Roadster

From space travel to cars, Elon Musk already has turned the world upside down. Now he’s getting serious about doing the same thing with freight trucks. Unveiled Thursday evening at an airport hangar in suburban Los Angeles with Musk’s typical flair for suspense and drama, Tesla’s battery-powered Semi will travel 500 miles per charge, accelerate from zero to 60 mph in just five seconds (sports car fast) and provide one million miles of usable life, he said. Sales and production are set to st...
Tags: Elon Musk, California, Advertising, Los Angeles, Tesla, Daimler, Musk, Bugatti Chiron, Tesla Semi, Tesla Reveals Electric Truck


Wait for it…Amazon’s Holiday Paid Search Presence Picks Up on Cyber Monday, but Peaks Later

Amazon is a big player in the paid search space, both with its long existent-text ads as well as with its steadily expanding Google Shopping presence. Like any paid search advertiser, it likely has a strategy heading into the big holiday shopping season in order to maximize its efforts during this key time. Assessing Amazon’s presence in Google Auction Insights reports over the last three years, we’ve uncovered some interesting insights into the e-commerce giant’s strategy throughout the holida...
Tags: Google, Amazon, Sem, Merkle, Google Shopping, Google Auction Insights, Further Amazon, Naturally Amazon, Google Shopping Amazon, Google Auction Insights Reports


Proxy Music: P&G May Have to Dance With Peltz After All

It appears that the joyous corporate victory won by Procter & Gamble over Nelson Peltz last month may have sent champagne corks popping too soon. Nelson Peltz’s Trian appears to have triumphed in a vote recount for board seat at Procter & Gamble in a setback for CEO David Taylor’s turnaround plan. Now the future strategy of the company may hang in the balance of a revised, razor-thin victory as a final vote recount in the expensive proxy fight shows the activist shareholder actually won a seat ...
Tags: Uncategorized, Advertising, Procter Gamble, Taylor, David Taylor, Fmcg, Bloomberg TV, Nelson Peltz, Peltz, CPG, Trian Fund Management, Trian


Raise.com 10% Off Gift Cards Pre-Black Friday Sale (11/17 Only)

Raise.com lets you buy and sell gift cards online and instantly via app, and according to them they are the largest online marketplace for gift cards. Raise includes a 1 Year Money-Back Guarantee against gift cards that don’t have the promised value. Today 11/17 until midnight Central they are having a Pre-Black Friday Sale. Get 10% off sitewide with promo code PRESALE. Minimum order $100, up to $30 savings. That means a $300 gift card will max out the $30 savings. The inventory is gettin...
Tags: Marketing, Deals & Offers, Off Gift Cards Pre Black


How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday

Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about AdWor...
Tags: Google, Seo, Ppc, Randfish, Wayfair, Goolge AdWords, Seattle Whale Tours



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