Marketing


 

Coronavirus: Brand Moves for Thursday April 9

Craft, arts and vintage marketplace Etsy has sent a push notification to every craftsperson on its website in the U.S.: “Calling all sellers,” it said. “Start making face masks.” The website is becoming a go-to destination for homemade cloth masks. Etsy says there was an average of one mask-related search on the site every two seconds in March. Last week, more than 10,000 sellers sold at least one mask apiece. Unlike the medical-grade equipment now in woefully short supply at U.S. hospitals, cl...
Tags: UK, Etsy, Advertising, US, America, Rome, Snapchat, Britain, NHS, Barclays, Hsbc, Royal Bank Of Scotland, Michael Dell, Italy, Delta, Elton John


Organic Valley Goes Way “Outside” in New Campaign to Showcase What Goes Inside Their Milk

Organic Valley has launched a new campaign with national TV and digital creative from agency partner Humanaut. “From Outside with Love” is designed to simplify the confusing health claims in the grocery store dairy aisle and highlight Organic Valley’s higher standards of animal care as the most important keystone differentiator for the billion-dollar organic dairy co-op. According to a 2017 Newsweek story, 80% of U.S. dairy cows are kept in confinement and never see a blade of grass. Organi...
Tags: Abc, Advertising, Food And Drink, Daniel, Newsweek, Organic Valley, David LittlejohnCHIEF, David Littlejohn, Humanaut, Jaclyn Cardin, Integrated Marketing at Organic Valley, Organic Valley Goes Way, YouTube Facebook Instagram All Organic Valley, Andrew ClarkCreative, Nathan DillsExecutive, Tommy Wilson Dan JacobsAssociate


COVID-19 and Ski Resorts (IV). The Road to Recovery

The 2020 outbreak of COVID-19 has produced the longest shutdown of tourism on record (and we don't know how long it will last).The Tourism sector, and ski resorts particularly, are severely affected by the current Corona crisis, and the global spread of the pandemic is going to impose a significant dampening effect on the rate of recovery. Three elements will be decisive in the process of recovery of tourist demand in general and in ski resorts in particular:Fear management and confidence-bu...
Tags: Travel, Social Media, Sport, Austria, Innsbruck, Skiing, Ski Resorts, Tirol, IATA, Ski Paradise, Ski Resorts Marketing, Tirol Tourism, Ski Resorts Management, COVID-19, COVID


dadada production: Greetings from home

During confinement period due to COVID 19, the best destination you can have is home. #stayathome Part of Collection 131 Ads in this collection. greetings-bathroom_resized.jpg   ...
Tags: Advertising


Coronavirus: Brand Moves for Wednesday April 8

Jack Dorsey, Twitter’s chief executive, has pledged to donate $1bn (£800m) to fund coronavirus research to help “disarm this pandemic”. Dorsey, who co-founded Twitter in 2006 and went on to co-found payments company Square, tweeted on Tuesday that he was donating $1bn of Square shares to a charitable fund, called Start Small, to “fund global Covid-19 relief”. Dorsey, 43, said the donation was equivalent to about “28% of my wealth”. Dorsey has a fortune of about $3.9bn, according to the Bloomber...
Tags: Apple, Google, Uber, Usa, UK, Cdc, Advertising, US, Siri, Nike, Intel, Ireland, Fema, Square, Astrazeneca, Miami


The Chris Voss Show Podcast – Gift3r App Digital Gift Card Mobile App & Marketing Platform Solution For Struggling Restaurants

Gift3r App Digital Gift Card Mobile App & Marketing Platform Solution For Struggling Restaurants Gift3rapp.com The post The Chris Voss Show Podcast – Gift3r App Digital Gift Card Mobile App & Marketing Platform Solution For Struggling Restaurants appeared first on The Chris Voss Show.
Tags: Podcast, News, Seo, Chris Voss, Digital Gift Card Mobile App Marketing Platform


PRCA Global COVID-19 Taskforce provides support service for PR and communications leaders

The PRCA’s Global COVID-19 Taskforce has launched a free consultation service to help PR and communications leaders manage their challenges and issues through the COVID-19 … © Stuart Bruce - PRCA Global COVID-19 Taskforce provides support service for PR and communications leaders was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age
Tags: Public Relations, Pr, Stuart Bruce, PRCA, Stuart Bruce Modernising, PRCA Global COVID


John Lewis & Waitrose Give National Health Service Workers A Sweet Gift

Waitrose and John Lewis are giving away 50,000 boxes of private brand Easter candy to NHS workers as a small token of their appreciation in the run up to Easter.  Fifty-one Waitrose stores will give chocolates donated from John Lewis, which include truffles and mini Easter eggs, to NHS staff when they visit the shops from this Friday, up until the Easter weekend.  The Waitrose branches have been chosen due to their proximity to NHS hospitals, with shops based in locations including London, Dorse...
Tags: John Lewis, Featured, Global, NHS, Waitrose, Branding, John Lewis Partnership, Easter Fifty one Waitrose, London Dorset Hampshire Northumberland, West Midlands Peter Cross


Cactus: The Cure Is US

What can we do as Americans to rally and do the things we need to do to get through the COVID-19 pandemic? Cactus wanted a big idea that called individuals to step up and take collective action, and they wanted to do it in a way that celebrated who we always have been as Americans—tough, fierce, strong, and capable of facing down the world’s greatest challen...
Tags: Advertising, US, Svg


Lenovo / Atea eSHOP: Can you handle it?

As a professional, how do you deal with situations in your workplace, your colleagues, and the it-products that you need in your job? Can you handle it?
Tags: Advertising


Netflix to launch weekly Instagram Live series about coping during the COVID-19 pandemic

Netflix is launching a new series on Instagram that will focus on taking care of yourself and your mental health during the COVID-19 global pandemic. The series, which will begin airing on Instagram Live tomorrow at 7 PM PT, features the stars of some of Netflix’s top Young Adult shows and movies, including “To All the Boys I’ve Loved Before,” “The Kissing Booth,” “Stranger Things,” “Cheer,” and “13 Reasons Why.” The series will run every Thursday from now through May 14 on the @Netflix Instagra...
Tags: Video, Media, Instagram, Social Media, Tech, Live, Netflix, American Foundation, Caleb McLaughlin, Ken Duckworth, Alisha Boe, Noah Centineo, COVID-19


The Barilla Group’s Big “Thank You” to the Italy that Stands Strong

The Barilla Group continues to be by Italy’s side: following donations to support the emergency, the company also wanted to express its closeness and gratitude to #italiacheresiste (#resilientitaly), through an emotional video that is on air on the main national TV stations from Sunday, April 5th. It is a special message of sincere gratitude, on behalf of the company, to all those who are contributing to keeping the country going in a time of difficulty. Barilla has donated a total of over 2 ...
Tags: Featured, Advertising, Italy, Sophia Loren, Food And Drink, Parma, Holden, Cremona, Vangelis, Barilla, Civil Protection, Barilla Group, Intensive Care Unit, Publicis Italia, Gloria J, COVID


Private Brand The Ultimate Disruptor

My latest video for the Private Label Manufacturers Association‘s online video magazine PLMALive. The piece explores the emergence of private brand as the ultimate disruptor. Continue reading Private Brand The Ultimate Disruptor at My Private Brand.
Tags: Featured, Branding, Christopher Durham, Private Label Manufacturers Association


Women’s Aid Federation: The Lockdown

Part of Collection 127 Ads in this collection.
Tags: Advertising


Burger King: The Fake Whopper

These days we are fed with so much information that it’s almost impossible to know what’s true and what’s fake. One thing that we do know to be true is that since 1957, the Whopper is the first original signature burger. So to teach people to notice the difference between real and fake - we challenged our customers to identify Fake Whoppers and report them!
Tags: Advertising


Honda: Honda #StayHome

With this piece, Honda UAE demonstrating everything we can still do through what seemed impossible: a car commercial made entirely from home. Part of Collection 131 Ads in this collection.
Tags: Advertising, Honda


CVS Health: 2020 Vertex Award Entrant

Today we are spotlighting another of the more than 400 entries from this year’s Vertex Awards leading up to the official publication of winners the week of May 25, 2020. This set of entries was created for CVS Health. designed by Metier Creative for CVS Health & Glamsquad designed by Safari Sundays Continue reading CVS Health: 2020 Vertex Award Entrant at My Private Brand.
Tags: Featured, Cvs, Branding, CVS Health, Vertex Awards, Metier Creative for CVS, Safari Sundays Continue


Alima: Oxygen for Africa

The coronavirus has arrived in Africa: its spread on the continent is inevitable and the mortality rate is likely to be 3 times higher here. ALIMA doctors are taking action. As health systems are more fragile, equipment and staff are insufficient, the NGO fears a mortality rate linked to Covid-19, 3 to 5 times higher than in the rest of the world. "It's just a matter of days before the virus spreads further on the African continent. The video is broadcasted on the social netwo...
Tags: Africa, Advertising, NGO, Alima, COVID


How Narratives Improve Ideas And Decisions

The single biggest problem in communication is the illusion that it has taken place. ~ George Bernard Shaw How do Amazon’s leaders decide what to do and what not to do? How do they develop ideas and rationalize them? Much the same way they hire the best people. They use the narrative process to answer these questions and to capture and explain their ideas. The Killer Feature: Clarity Michael Porter, Harvard professor of strategy, has stated that “strategy is about making choices, trade-offs;...
Tags: Amazon, Jeff Bezos, George Bernard Shaw, Branding, Jpmorgan, Bezos, Gordon Smith, McGraw Hill, Brand Management, Greg Satell, Blake Project, John Rossman, Clarity Michael Porter Harvard, Llew Mason


Survey Results: How has Social Media Behavior Changed with COVID-19

In the midst of the COVID-19 pandemic, consumers across the world are struggling to find “the new normal.” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Key Takeaways Running paid media is ok during this time, but make sure your messaging is sensitiveWhile networks are reporting higher than normal usage, social media users are sticking with what they know and not spending time on new channelsDespite spending mo...
Tags: Facebook, Seo, Social Media Marketing, Survey, Facebook Groups, GlobalWebIndex, LinkedIn groups, Social Media Behaviors, Social Media Survey, Tiktok, COVID-19, COVID, COVID-19 and social media marketing, social media marketing during COVID-19, Social Media Advertising During Covid-19, Social Media And Covid-19


No longer business as usual – how can brands weather the Corona crisis?

As the UK closes its third week of the Coronavirus crisis, I am still getting used to the short commute downstairs in the morning, and what-feels-like hundreds of video calls each day. But what does this unprecedented state of limbo mean for brands? Plough on regardless or pause everything? The truth is there is no one-size-fits-all, and over the last few weeks, we’ve been busy advising our valuable clients on the best strategies to navigate these choppy waters. Get it right, and what you do now...
Tags: UK, Instagram, Seo, CSR, Mike Ashley, Ashley, Corona, James Watt, Kurt Geiger, Lulu Guinness, PR Crisis Management


Nike: Play for the World | You Can’t Stop Us

Part of Collection 128 Ads in this collection.
Tags: Advertising, Nike


A Short Film About Lockdown Made by Crew in Quarantine

The coronavirus impacts all sectors in society, with only essential jobs being allowed to continue their activities. As a result, the creative sector is one of the first to experience a dramatic reduction in projects and income. With all these talented people being forced to stay home, a lot of potential is lost in capturing this unique and unprecedented global event. But physical isolation doesn’t equal a lockdown of the arts as well. Throughout history creative people have embraced limitations...
Tags: Advertising, Art and design, Belgium, Pj, Stephanie, Fledge, Maria LeonProduced, Tom SyrynGraded, Xavier DockxMixed, Thomas HouthaveRecorded


Spotify: Safe and Sound

A reminder to all music addicts that can't leave home without it. Wear it with a mask - so we are all safe and sound. Part of Collection 135 Ads in this collection. 1_1_resized_1.jpg   ...
Tags: Advertising


Organic Valley: From Outside with Love

Organic Valley has launched a new campaign with national TV and digital creative from agency partner Humanaut. “From Outside with Love” is designed to simplify the confusing health claims in the grocery store dairy aisle and highlight Organic Valley’s higher standards of animal care as the most important keystone differentiator for the billion-dollar organic dairy co-op. According to a 2017 Newsweek story, 80% of U.S. dairy cows are kept in co...
Tags: Advertising, Newsweek, Organic Valley, Humanaut, Jaclyn Cardin, Integrated Marketing at Organic Valley


World Health Organization: #Covid19 Tales

He is trapped in a dystopia against the world coronavirus. We, as humans, are closed to our homes in order to survive this epidemic that will happen every few centuries. At least many of us ... Despite all the warnings of the authorities, there are millions of people who did not stay at home and caused the virus to spread. These warnings have a fabulous and unrealistic effect on themselves. In this direction, we; On...
Tags: Advertising, World Health Organization


Fiat Goes ‘All In’ with Three Stunning Italian Fashion Collaborations and a Fully Electric 500

Fiat is going ‘All In’ with a stunning new worldwide campaign to promote the launch of its first-ever electric car. Endorsed by Leonardo DiCaprio, who has spent the last 20 years fighting climate change and defending biodiversity, Fiat’s new mission is to invite everyone to champion more sustainable living. To support this cause, the car manufacturer has not only launched a new fully-electric Fiat 500, but three one-off collaborations with Italian fashion brands Bulgari, Armani, and Kartell.The...
Tags: UK, Advertising, US, Automotive, Leonardo Dicaprio, Fiat, Leo Burnett, Federico, Bulgari, Kartell, Geneva International Motor Show, Leonardo DiCaprio Foundation, Elisabetta, Great Guns, Gloria J, Bulgari Armani


Brand Strategy For Healthcare Systems

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketing oriented leaders and professionals everywhere. Today we hear from Karen, a VP of Marketing in Dallas, Texas who poses these brand strategy questions. “In the coming months I will be leading the branding exercise for a university medical center with an integrated clinical delivery system. We currently have a segmented ...
Tags: Karen, Branding, Dallas Texas, Healthcare Systems, Blake Project Can Help, Branding: Just Ask


THE BIGGEST OPPORTUNITY FOR SOCIAL MARKETERS IN 2020 IS DARK SOCIAL

One of the biggest trends I’ve seen in the last 12-18 months has been a considerable rise in the use of dark social. Dark social sounds like a scary secret place on the internet but it is a massive opportunity for marketers, and many people get confused with what dark social is. So in this post, I thought I would share my thoughts on why I believe dark social is worth considering during 2020 and why you should start trying to track it more accurately. So what is dark social? Well, firstly it i...
Tags: Google, Facebook, UK, Instagram, Social Networks, US, Seo, Google Analytics, Nick Clegg, Facebook Messenger, Walled Garden, Social Media Marketing Training, Twitter Facebook LinkedIn Pinterest


Christie Refugee Centre: You People

This radio ad deconstructed an infamous rant against refugees by a hockey commentator in Canada, using the same words to create a message of support.
Tags: Advertising, Canada, Christie Refugee Centre



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