Marketing


 

Using Instagram to Get Leads for Your Law Firm

Instagram is not on many law firm’s radars, which makes it rife with opportunity for savvy social media legal marketers to use this popular channel to acquire new leads. Instagram is all about images. 20 million users in the U.S. visit the site every day to see photos and read stories that inspire and connect with them. The photos you post should reflect your firm’s branding image and your target audience. For example, if you are a divorce lawyer, you might want to post humorous memes that can h...
Tags: Facebook, Instagram, Law, Social Media, Social Media Marketing, Power of Social Media, Social Media Marketing for Law Firms, Social Media For Law Firms, Google PPC, LinkedIn Using Facebook, Rainmaker Institute, Power of Social Media During


June 2017 Net Worth Update (+$26,879)

Highlights for JuneFinally a net worth jump to get excited about. I've been a little frustrated with Mint lately as some of my account values weren't getting updated. I finally spent some time in June to get those fixed (painfully) and believe that is a major contributor to our net worth pop.I received a small annual performance bonus from my employer in June. My employer 401k plan announced a new opportunity to convert post-tax 401k contributions into a Roth IRA. This appears compelling an...
Tags: Marketing, Canada, Net Worth, 2million


May 2017 Net Worth Update(+$12,231)

Highlights for MayAnother month, more gains in the stock market. It seems to just go up, up, up. That is when I get uncomfortable as a value investor, who knows what will happen.I had another 2 week business trip in May. Our expenses tend to run slightly higher when I'm traveling.We enjoyed a friend's wedding over Memorial Day. [Author: 2million]
Tags: Marketing, Net Worth, 2million


Emotional Intelligence Makes A Huge Difference

It turns out that emotional intelligence is considerably more important than you might think. Learn all about your emotional quotient from this infographic!
Tags: Infographics, Seo, Emotional Intelligence, Emotional Quotient


Why Auditing Backlinks is Essential

  There has been much debate as to whether backlinks are still important, and whether they have any impact on your SEO ranking, and the answer is a resounding yes. In a time where search engine ranking is becoming a science and a spot on the first page near the top is worth its weight in gold, backlinks are just as important as they ever were - if not more so. Although Google’s roll out of Penguin 4.0 made building backlinks harder, this practice still remains one of the most effective ways to r...
Tags: Google, Sem, Google Analytics, Best Practices, Ahrefs Google Analytics


This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders how to decide whether to zig or zag. On the news front, we cover the reason why a number of publishers are cutting their own advertising, and how Fender is taking a page from “Killing Marketing” by offering guitar lessons. I cut in early to rant about the bad advice Gary ...
Tags: Wikipedia, Sem, Ubs, Stephen Hawking, Deloitte, Cleveland, Jimmy Wales, Casey Neistat, Joe, Robert Rose, Marketing Week, Content Marketing Examples, Industry News And Trends, Pnr, Robert, Joseph Kalinowski


March 2017 Net Worth Update (+$9,582)

Highlights for MarchWe purchased season passes for the 4 of us to Busch Gardens Williamsburg, VA for $246 (youngest was free). If we visit twice this summer we'll break even. We went for 1 day already in early April while my daughter was on Spring Break. Maybe not the most frugal expense, but should be worth it for some summer family fun.My youngest daughter started teeball this month. I never played baseball so this is as much a learning experience for me as it is for her.Otherwise things ...
Tags: Marketing, Net Worth, 2million, Busch Gardens Williamsburg Va


Diego Costa reacts to Alvaro Morata’s Chelsea move

Chelsea & Alvaro Morata Alvaro Morata was unveiled as Chelsea’s latest summer signing on Friday. The 24-year-old Spanish international striker has left Real Madrid to join the Blues, in what may be one of the most significant summer signings in the Premier League. Morata should replace Diego Costa in the Chelsea squad, after Antonio Conte told Costa his future with the Blues is over. The transfer is expected to cost the Blues a fee in the region of 80 million euros plus bonuses, while Alvaro Mo...
Tags: Social, Instagram, Social Media, Sport, Soccer, Chelsea, Real Madrid, Blues, Diego Costa, Costa, Morata, Alvaro Morata, Antonio Conte, Chelsea Alvaro Morata Alvaro Morata, Premier League Morata, Stamford Bridge Atletico Madrid


Small Agency Conference Video: Don't Get Swindled When You Invest in IP

"Sometimes agency folks are too nice, and too naive, and don't realize they're getting swindled until it's too late," said Eric DeMaso, global chief marketing officer at Anomaly, in this quick primer on investing in intellectual property, filmed at Ad Age's annual Small Agency Conference.Also from the conference, Barton F. Graf's Jeff Benjamin delivered 3 brisk tips on surviving advertising, Kastner & Partner's Brandon Rochon explained how small agencies should invest in start-ups and Sean McIne...
Tags: Advertising, Don, Jeff Benjamin, Barton F Graf, Kästner, Sean McInerney, Brandon Rochon, Eric DeMaso


New Pokémon Go Adventure Together for Legendary Pokémon Trailer

Legendary Pokémon will soon appear in Pokémon GO. Keep an eye out for the latest news on when Legendary Pokémon will arrive in the real world. As Trainers around the world go out and explore their neighborhoods in search of Pokémon and Raid Battles, they can keep an eye out for unique Legendary Eggs appearing at Gyms. If Trainers and their team are able to successfully defeat a Legendary Raid Boss, they’ll have the opportunity to catch a Legendary Pokémon of their own! While Legendary Pokémon w...
Tags: Gaming, Advertising, Pokemon, Sylvia G


Newsmax Wants FCC to Delay Sinclair's Deal for Tribune

Newsmax Media wants federal regulators to slow their review of Sinclair Broadcast Group's proposed $3.9 billion purchase of Tribune Media, saying the deal raises concerns about media concentration."I am calling for delay," Christopher Ruddy, CEO of Newsmax, a conservative outlet with a 24-hour cable news channel, said in an interview. "I think it needs more vetting."Ruddy, a friend of President Donald Trump, adds a conservative voice to liberal critics of the deal who are wary of Sinclair buildi...
Tags: Advertising, Donald Trump, Tribune Media, Trump, Tribune, Sinclair, NewsMax, Sinclair Broadcast Group, Ruddy, Christopher Ruddy, Newsmax Media, Newsmax Wants FCC, Delay Sinclair


Easiest Industries to Start a New Career In

Are you tired of your career but hating the idea of going back to school to get a second degree? Luckily, you don't have to go back to school to get a new career. There are plenty of industries that pay well and don't require years of additional schooling in order to break into them. Here are the easiest industries to start a new career in:   1. Web Development Does the idea of coding websites sound interesting to you? If so, you might want to look into a career as a web developer....
Tags: Jobs, Social Media, United States, Facebook Instagram and Twitter, Devin Caldwell, Easiest Industries, Energy Consultant Energy


Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" - Whiteboard Friday

Posted by randfishMove over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today's Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep up. Click on the whiteboard image above to...
Tags: Google, Seo, Seattle, Ethereum, Don, Randfish, FHA


April 2017 Net Worth Update (+$8,354)

Highlights for AprilOur net worth change was moderated with little market movements - our main change came from a bump in our international investments.I had an uneventful 2 week AP business trip in April. At the end of April we firmed up a summer road trip for the family to Canada - over 2 weeks! Should be an enjoyable adventure with the kids as long as we can map out some fun stops along the way.This included a couple AirBnb stays that we offset with some credit card bonus travel reimburseme...
Tags: Marketing, Ap, Canada, Net Worth, 2million


Yahoo Asserts 'OG' Fantasy Sports Status in New Campaign

Yahoo is looking to reassert itself as the "OG of fantasy sports" in a new ad campaign called "Feel the Wins," developed in partnership with the company's new creative agency, Sid Lee.Although Yahoo was one of the early powers in fantasy sports, where consumers pick teams online and compete in seasonlong leagues, it has been beseiged by competitiors including CBS and ESPN, which can promote their fantasy products using their extensive media platform, and upstarts DraftKings and FanDuel, which le...
Tags: Japan, Yahoo, Advertising, Cbs, Espn, Omnicom, BBDO, OG, Sid Lee, BBDO New York, Hakuhodo, Lindsay Stein, Yahoo Asserts OG Fantasy Sports Status, Sid Lee Although Yahoo, Fantasy Football Representatives


How To Optimize Your Startup’s Site On A Limited Budget

Marketing is one of the most essential investments a startup can make. As a new arrival, building brand awareness will need to be a top priority. But it can be tough to invest as much as you really should be into online marketing. So here are 5 budget friendly strategies for optimizing your site effectively: #1 Content, Content, Content. The more content your website has, the better off you will be. Not only does this give Google more to search through and find relevant but it makes your webs...
Tags: Google, Startups, Marketing, Seo, Search Engine Optimization, Online Marketing, Others, Digital Marketing, Search Engine Optimisation, Limited Budget


Kentucky sinks Ark Park's millions in tax breaks

Ark Encounter's replica of the vessel used in the Biblical tale of Noah and the flood is the largest timber frame structure in the world, according to the Kentucky theme park's website. It is 510 feet long, 85 feet wide and 51 feet high. Ark Encounter, the evangelical/fundamentalist Christian theme park in Grant County, Kentucky, will have to stay afloat without the aid of $18 million in state tax breaks. The Kentucky Tourism, Arts, and Heritage Cabinet sent the operators of the park, which...
Tags: Taxes, Kentucky, Religion, Marketing, Park, Noah, Vatican, Irs, Northern Kentucky, State/Local, Skbell1, Williamstown Kentucky, Grant County Kentucky, Heritage Cabinet, Tourism Development Finance Authority, Ark Encounter LLC


Church Tech Snack Pack #157

There are some weeks — like this past week — that I have a hard time putting the Snack Pack together. There’s just a lack of good stuff, really. But there are some places out there that dropped good stuff almost every single week. So, let me give a shout out to: Church Marketing Sucks Pro Church Tools Are there others? Sure. But for the last few months, these peeps have been really rockin’ it. Happy Friday, be cool, and enjoy this little snack: Quick Video Tip: Stand on the back row in you...
Tags: Seo, Web, James Cooper, ChurchMag, Chris Abbott, YouTube TV, Brady Shearer, Church Marketing Sucks Pro Church Tools


How to Organize Your Digital Reading

Oh I love paper-back books. The smell, the spirit, the character: They will never be replaced… But eBooks are not made to replace paper books! eBooks are made to give us access to more information we’ve ever thought we’ll be able to access and moreover, take that info home! I don’t read ebooks thoroughly. Most of my digital books are reference guides I store to bring back up when I need them. So managing that info is very important to me! Do you have a lot of ebooks and you need a reliable way t...
Tags: Amazon, Branding, ALFA, Kindle Store, OwnCloud, Idea Bank


Publishers Are Increasing Revenue with New IAS Viewability, Brand Safety, and IVT Optimisation Solution

Bonnier, Business Insider, Incisive Media, PopSugar, and Refinery29 First to Adopt Technology London – Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced an industry-first optimisation solution for publishers to maximise the yield on their inventory, reduce impression waste, and streamline workflow with an automated, real-time platform. Publishers now […] The post Publishers Are Increasing Revenue with New IAS Viewability, Bra...
Tags: London, Advertising, Bonnier Business Insider Incisive Media PopSugar


Agency Brief: Beer, Wrestling and 'Salt Ed'

Howdy, ya'll! Whoops, sorry. I'm still in Nashville mode, where we held our Small Agency Conference and Awards this week. Congratulations again to all of the winners, especially our Agency of the Year Gold honoree, Terri & Sandy.While it may seem like a slow summer Friday, we have lots of fun stuff for you in this week's Agency Brief, which was a lovely team effort (thank you, fellow Ad Agers).Miller Lite-to-DDB Brews Too Much Excitement Continue reading at AdAge.com [Author: [email protected]...
Tags: Advertising, Nashville, Lindsay Stein, Ad Agers Miller Lite


Teens And Money: Trial Subscriptions

There is no stupid question. That’s what teachers repeatedly tell students, because if one person has a question chances are others in the class have the exact same question but are unwilling to ask. Along that same line of reasoning, if one person misunderstands how a certain technology works, chances are others will make the same mistake. In this case, that mistake could end up costing you money without evening noticing if you fail to keep a close eye on your checking account. I recentl...
Tags: Apple, Saving Money, Marketing, Mobile Devices, Don, Kids And Finances, Trial Subscription


Product Demo Videos: A Marketer’s Secret Weapon

As you know, video plays a rather significant role in motivating customers to shop with certain brands. But are you using it as you should? Product demo videos are well worth the investment, and it’s time for you to discover the role they could play in your own marketing efforts. How to Create...Continue reading . . . »
Tags: Ecommerce, Video, Seo, Content Marketing


Seven Agency Groups Make the Cut for McDonald's Local Advertising

McDonald's and its franchisees have picked seven agency groups to handle local advertising for the chain across the United States, Ad Age has learned.Previously, about 60 agencies handled local advertising for nearly 200 cooperative groups across the country. Now it appears that just seven agencies will handle the load going forward. They'll be working with a smaller number of co-ops, perhaps fewer than 100, as McDonald's adjusts the composition of its regional groups nationwide.According to mul...
Tags: Advertising, United States, McDonald, ZIMMERMAN, Jessica Wohl, McDonald s Local Advertising, Fahlgren, Davis Elen, Doner Lopez Negrete


8 Exceptional E-commerce and AI Posts: E-commerce Link Digest

Looking to drive results for your business? Click here to learn more. Howdy, Big Thinkers! Welcome to another Friday evening edition of the E-commerce Link Digest Series. Hope you had a killer week. I’m heading out on vacation for the next week, but wanted to leave you with this amazing set of 8 exceptional e-commerce and AI posts to keep you occupied in my absence. Enjoy: According to Business Insider, “Amazon Got a Huge Spike in Echo Sales on Prime Day.” And the rich keep getting richer. As ...
Tags: Amazon, Ecommerce, UK, Technology, Trends, Strategy, Seo, E-commerce, Ai, Mobile Commerce, Del.icio.us Links, Link Digest, E-commerce Link Digest, Ecommerce Link Digest, Google Facebook, Tim Peter


Tsunami History Preserved In Indonesian Cave Deposits

How would you know if a coastline had been inundated by a tsunami say 5000 years ago? Well, a tsunami carries sediment stripped from the ocean bed and deposits this material over the flooded coastline, beyond the range of what a regular storm would. The problem is that such deposits have poor preservation potential and over time get eroded away. There are however some environments where such tsunami deposits may get preserved inland. These are estuaries, coastal marshes and lakes. Here, interla...
Tags: Seo, Earthquakes, Tsunami, Subduction, Indian Ocean, South East Asia, Rubin, Sunda, Aceh Indonesia, Suvrat Kher, Sedimentology, Geohazards, Sumatra Indonesia Fig


Practical Tips to Save on Household Expenses (Guest Post)

Image Source: Pexels These days, it’s getting more and more expensive to run a household due to the rising cost of goods and utilities. You can also add to that the current troubled state of the economy. This makes it crucial for all of us that we learn some practical tips to save on our household expenses. You need not go to the extent of eating canned goods and ramen every day, though. Here are some simple tips that could save you and your family a lot of money: Invest in low-flow water fa...
Tags: Featured, Marketing, Guest Post, Save Money, Cfl, Save Every Month Guest Post, Household Expenses Guest Post, House Guest Post


Advertising Hall of Fame Interview: Kay Koplovitz Equates Chaos With Opportunity

When Kay Koplovitz founded the first ad-supported cable channel, USA Network, in 1977, cable needed bundles of channels to succeed. Now, viewers are unbundling, making it "a very challenging time for advertising," Kay told me prior to her induction into the Advertising Hall of Fame.An advertiser's message needs to be seen by "the exact person to whom it's going to matter," she said. "People don't mind the advertising, but they don't want to watch the advertising that doesn't address them. It's a...
Tags: Advertising, Hulu, Usa Network, Kay, Netflix Amazon, Rance Crain, Kay Koplovitz


Spicer Resigns After Trump Hires Scaramucci as White House Communications Director

White House Press Secretary Sean Spicer resigned on Friday after President Donald Trump hired financier Anthony Scaramucci as his communications director, a White House official said.The White House communications staff were meeting in Spicer's office Friday morning after news of his departure was reported.Scaramucci, 53, a campaign fundraiser for Trump and regular adviser during the presidential transition, has been mentioned for multiple jobs in the administration, most recently as ambassador ...
Tags: White House, Advertising, Paris, Donald Trump, Trump, White House Press, Sean Spicer, Spicer, Organisation for Economic Co, Anthony Scaramucci, Scaramucci, Trump Hires Scaramucci, White House Office of Public Engagement Continue


What U.S. Brands Are Most at Risk From a Possible China Trade War?

U.S. companies need to prepare for greater tension between the Trump administration and China. U.S. Commerce Secretary Wilbur Ross opened high-level economic talks on July 19 by scolding China over its trade surplus. That doesn't necessarily signal a trade war is imminent -- the two countries have come through other rocky patches since Donald Trump became U.S. president. Still, Trump is weighing whether to restrict imports of Chinese steel and aluminum, a move that could prompt retaliation from ...
Tags: Hollywood, China, Advertising, World Trade Organization, Donald Trump, Trump, Wilbur Ross, China U S Commerce, Still Trump



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