Marketing


 

Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial

Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2. OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself. “BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director....
Tags: UK, Advertising, Nike, Automotive, South Africa, Cape Town, Bmw, Volkswagen, Bmw X2, Laura, Kyle, MTV VMA, Colin Howard, Jonas Akerlund, Egg Films, Black Dog Films


Facebook trials ‘High School Networks’ for Messenger – what could go wrong there?

Facebook is working on a new feature to hook in the one market that they’ve struggled to dominate: teenagers. ‘High School Networks for Messenger’ appears to be its latest attempt to drag post-millennials to its platform, according to sources who shared screenshots with TNW. High School Networks appears to be a way for students to connect with their peers at the same school and/or taking the same classes. The details for the feature are limited at the moment, as the feature appears to be hidden ...
Tags: Startups, Facebook, Apps, Social Media, Insider


Brand Authenticity In The Age Of Post-Truth

  “Post-truth doesn’t mean the end of the truth. It’s actually the very opposite. It’s the liberation of truth from the old rigid classes of polarity. Truth is naturally of a plural origin, it’s the truths, and emotions and instincts that play a crucial role here.” When ‘post-truth’ was voted the official word of 2016 by the Oxford Dictionary, many were left feeling unsettled. But post-truth and the post-factual age isn’t anything cataclysmic for brands, rather it’s a natural evolution of how ...
Tags: Earth, Branding, San Diego California, Brand Management, Brand Research Brand Strategy Brand Licensing, sun Truth, Dr. Martina Olbertova, Martina Olbertova, Age Of Post Truth


Rooney, Crouch and Benitez Star in Digital Campaign to Promote New Premier League Primary Stars Resources

Wayne Rooney, Peter Crouch and Rafa Benitez are among the stars taking part in the Premier League’s new marketing campaign ‘Best Lesson Ever’ to promote its Premier League Primary Stars education programme. The Premier League has today launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10...
Tags: England, London, Wales, Advertising, Premier League, Stoke City, Newcastle United, Everton, Hogarth, Peter Crouch, Rafa Benitez, Bauer, National League, England Wales, Wayne Rooney Theo Walcott, Davy Klaassen


How To Publicize Your Credentials When Starting A Business

More and more people across America are taking the bold and potentially lucrative move of starting their own business, whether operating as a sole trader or at the head of a small enterprise. In this highly competitive corporate world, you’ll need an excellent product or service that stands out from the crowd, and you’ll also need to be able to attract customers who will pay for it. To do this, you need to build a brand and show potential customers they can trust you and your business. That’s w...
Tags: Startups, Marketing, America, Others, Publicity, Social Media As


Ad Age's 2018 Creativity Awards winners

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Tags: Advertising


The Body Shop Shower Gels – British Rose and Moringa

Another bane of my life apart from finding the perfect moisturizer is finding a good soap or a body wash which does not dry me up. LÓccitane almond shower oil seems to be a perfect choice for such a body wash but it is too pricey to be used daily. I was definitely intrigued by the British Rose range of body shop and wanted to try it for myself. And, then, the prices were reduced or sale was on or some such thing so I got these two body shop shower gels for myself among other things. Unfortun...
Tags: Brands, Seo, Product Reviews, Skin Care, The Body Shop, Rose, Moringa, Beauty Products, Body Care, Body Wash, British Rose, Shower Gels


Best Car Insurance in South Carolina

From Charleston to Hilton Head Island, the cost of auto insurance in South Carolina varies based on a number of factors. Our research reveals the best car insurance in South Carolina based on a number of factors. Shopping around for auto insurance is something all drivers should do every six months or so. However, whether you’re buying your first policy, getting replacement coverage, or simply rate shopping, the process can be a bit confusing. It’s difficult to know exactly how much coverage yo...
Tags: Marketing, Insurance, DMV, Salem, John, South Carolina, Allstate, Joe, Charleston, North Charleston, Timmy, Sally, Palmetto State, Jane, GEICO, Bristol West


Increasing Reach Without Spend: A Community Radio Case Study

With Facebook consistently changing the News Feed algorithm to reduce organic reach, many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. While most brands will be fine by supplementing the decrease in organic reach with paid support, pages that rely on organic reach face a big challenge. In this blog post. I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attemptin...
Tags: Facebook, Seo, Social Media Marketing, Social Media Analytics, Facebook Marketing, Ignite Social Media


Decisions, Bitcoin, Inflation and #MoneyTalk

This past week my wife and I celebrated our 32nd year of living in Ottawa. When we first moved to Ottawa in 1986 I was sure we would be here for only a year or two. All our friends and my wife’s family are near Toronto, so I was sure we would decide to move back, at some point. The problem was that decision was never made, so by not making that decision, we decided to stay in Ottawa. In life not making decisions, is still a decision (and some folks never quite figure out that philosophical poi...
Tags: Marketing, Toronto, Bitcoin, Boston Marathon, John, Best Of, Ottawa, Ontario, Random Thoughts, Bank of Canada, University of Waterloo, CSE, Rusty, John Young, Michael James, Governing Council


Everest Summit Limestone

Most people I talk to about geology are aware that the Himalaya formed by the buckling and uplift of crust caught up in the India-Asia collision. But, I do see eyebrows raised when I tell them that the summits of some of the highest peaks are made up of marine sedimentary rocks.The summit of Mount Everest is a fossil bearing limestone of Ordovician age.What happened to these sediments as they got caught up in Himalayan mountain building? A recent study published in Lithosphere has teased out the...
Tags: Seo, Everest, Geology, Himalayas, Mount Everest, South, Himalaya, India Asia, Himalayan, Sedimentary Rocks, Plate Tectonics, Metamorphic Rocks, Suvrat Kher, Greater Himalaya, Normal Faults, Thrust Faults


Impossible Burger draws environmentalists' ire

Biochemist Patrick O. Brown, founder of Impossible Foods Inc., invented a "magic ingredient" that solves what he calls the planet's biggest environmental problem: beef.The ingredient, made from soybean roots and genetically engineered yeast, goes into vegetarian Impossible Burgers, which are available in a growing number of restaurantseven fast-food stalwart White Castle.It contains heme (pronounced HEEM), a key part of red meat and a source of iron, which humans can't live without. Think of Bro...
Tags: Advertising, Brown, Patrick O Brown, Impossible Foods Inc


Never mind Cambridge Analytica. Peter Thiel's data-mining company Palantir is watching your every move

Just as the Cambridge Analytica drama is fading (somewhat) from memory, Bloomberg Businessweek is out today with a sobering cover story about Peter Thiel's mysterious data-mining company. "Do you know Palantir?" type on the cover asks. "Because Palantir knows you." The cover image is obviously meant to evoke a "Big Brother"-esque aura.Reported by Peter Waldman, Lizette Chapman, and Jordan Robertson, Bloomberg Businessweek's feature, opens with previously undisclosed details about an internal pro...
Tags: Advertising, Peter Thiel, Bloomberg Businessweek, Palantir, JPMorgan Chase, Simon Dumenco, Cambridge Analytica, Palantir Technologies Inc, Peter Waldman Lizette Chapman, Cambridge Analytica Peter Thiel, Jordan Robertson Bloomberg Businessweek


Photo Gallery: What you missed at the Ad Age A List & Creativity Awards gala

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Tags: Advertising


Thursday Night Lights: Fox turbocharges new primetime NFL slate

After spending the last few weeks hyping up their shiny new "Thursday Night Football" package to media buyers and advertisers, Fox Sports now has a tangible product to sell in the wake of Thursday night's release of the 2018 NFL schedule. And while there's no way of telling how fans will take to the refurbished primetime broadcast slate, at first blush the "Thursday Night Football" lineup looks to be greatly improved on last season's patchwork effort.Fox's 11-game Thursday night roster features ...
Tags: Advertising, Oakland Raiders, NFL, Los Angeles, San Francisco, Fox, Philadelphia Eagles, New York Giants, New England, Pittsburgh, Bay Area, Philly, Fox Sports, Packers Seahawks, Anthony Crupi, Jacksonville Minnesota


The Friday Deal – One Week, Two Offers!

It’s Friday! And this weeks we don’t have a deal, we have two! Deal 1 – buy five single property Website licenses, get two free! That’s a $125 saving! Deal 2 – buy one single property Website licenses, get one free! That’s a $50 saving! Our most frequently asked questions: Q: Is the domain name included? A: Yes! Q: Are there additional or recurring charges/costs? A: No! Q: When does the single property Website expire? A: Each single property Website lasts one year from activation which is the ...
Tags: Marketing, Sale, Online, Radio, Listing, Discount, Offer, Coupon, AgencyLogic, Powersite, Single Property Website, Power Site, Power Sites, PowerSites, Virtual Tour, Virtual Tours


Here’s what Facebook’s unsend feature for Messenger might look like

Earlier this month, Facebook promised to implement an unsend message (revoke) option for all Messenger users. Well, it looks like the feature is almost ready to go live. TNW obtained this screenshot of how the button looks set to appear in Messenger. The screenshot came from a reliable source who agreed to share it with us on the condition of anonymity. While Facebook toyed around with the idea of giving users the ability to unsend messages in WhatsApp last year (and later implemented the featur...
Tags: Startups, Facebook, Apps, Social Media, Insider


Wieden & Kennedy and KFC win Campaign of the Year at Ad Age's A-List & Creativity Awards

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Tags: Advertising, Kennedy, Kfc, Hsien Sherwood


Hiking rescues increase in Southern California; could social media be to blame? Some law enforcement officials think it’s possible

As the weather warms up, more people will head outdoors to hiking spots throughout Southern California. However, more people outdoors means more mountain rescues. “Last year our eight-volunteer Search and Rescue teams had a record 684 missions. In 2016, we had 593 and there has been a fairly steady rise over the last few years,” said Mike Leum, assistant director of the Los Angeles County Sheriff’s Department and the department’s SAR group leader. Hikers climb parallel to a waterfall, beyond...
Tags: Outdoors, News, Sport, Social-media, Soccer, Wyoming, Local News, Riverside County, Cal State Fullerton, Public Safety, Southern California, Sar, Joel, Anaheim, Beaumont, United State


Ford puts global creative in review, adding more woes for WPP

Ford has put its global creative account into review, putting incumbent WPP on the defensive at the same time it searches for a new CEO.The account, now held at WPP's Global Team Blue, has been under strain for months as the automaker began re-evaluating its marketing model as part of a larger "fitness" initiative that includes slashing $14 billion in spending on materials and engineering in the next five years. Now Ford is taking the next step by formally putting the account up for bid. An RFP ...
Tags: China, Advertising, Ford, Lincoln, RFP, WPP, J Schultz, Korde, Global Team Blue, Satish Korde, Hudson Rogue


Google, Twitter pressed to follow Facebook into Senate hearings

The CEOs of Google and Twitter may be next to follow Mark Zuckerberg into a gauntlet of congressional hearings.Senate Commerce Chairman John Thune said he's considering another public hearing on data privacy and spoke with representatives of Alphabet Inc.'s Google this week, suggesting the company send CEO Sundar Pichai to answer questions."I've told them I'd like to have them come in and talk to us about data privacy and maybe some of the other social media platforms as well," Thune says. "It'l...
Tags: Google, Facebook, Mark Zuckerberg, Senate, Advertising, Sundar Pichai, Alphabet Inc, Google Twitter, Thune, John Thune, Senate Commerce


Weekend reading: Savers appeal to the opposite sex

What caught my eye this week. A cademic research has confirmed what we obsessive savers already suspected – that we’re pretty damn attractive to the opposite sex. As Jonathan Clements at The Humble Dollar reports: Savers, both men and women, were viewed as more desirable romantic partners, because they’re perceived to have greater self-control. In truth, it isn’t clear that good savings habits and greater overall self-control really are connected. But because good savers are viewed that way, t...
Tags: Google, UK, Marketing, US, Bloomberg, Mark Carney, Britain, Boe, Stella Mccartney, Brexit, Chris Guillebeau, US Midwest, Other sites, Weekend Reading, Wade Pfau, Misha Glenny


P&G ends its YouTube boycott after more than a year

Procter & Gamble, one of world's biggest advertisers, kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it's returning to the video site, but a lot more selectively than before.The consumer-goods giant told its brands this week they can buy spots on YouTube, according to the Cincinnati-based company. P&G, which owns household names like Crest and Tide, stopped spending on YouTube in March 2017 following an outcry over extremist and other disturbin...
Tags: Google, Verizon, Youtube, Advertising, Cincinnati, Procter Gamble, Alphabet Inc, Crest


Path To Google


Tags: Google, Seo, Search Engine Photo Of The Day


Agency Brief (A-List edition): Some news for your hangover

How's everyone feeling today?If you're moving a little slower than usual, we feel your pain. Last night brought together more than 500 of adland's rowdiest for a night of awards at the 2018 Ad Age A-List & Creativity Awards Gala at Cipriani 25. Fun was had by all, especially the guy who had to be retrieved from the bar to accept his award. And me, who will refuse to be called anything other than Meg Ryan after a little slip during the staff introductions.Luckily for this year's A-List winner Wie...
Tags: Advertising, Cipriani, Meg Ryan, Blarney Stone, Wieden Kennedy, Megan Graham


Prepping Facebook Events For Optimal Promotion

Being able to clearly present and describe your event on Facebook is essential to reaching your patrons and fans, and being able to capture their interest to increase their chances of actually showing up at your event. _____________________________ Guest post from Event Marketing Toolbox Writing a clear and catchy description for your event is half the battle. Fill in all the information your potential patrons may need. Plan ahead: as soon as the event reaches a ...
Tags: Facebook, Music, Marketing, Social Media, Guest Post, Music Business, Facebook Event, Facebook Local, D.I.Y, Facebook event Good Full, Venue Facebook, Hosts Add all Co Hosts Co Hosts


Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday

Posted by randfishThe lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today's edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboar...
Tags: Google, Facebook, Seo, United States, San Diego, Philadelphia, Seattle, Rand, Randfish, Wistia, Eric Ries, Wil, Andrew Chen, Wil Reynolds, SEO Wil


Brand News: 10 Things You Need to Know for Friday April 20

Brand news headlines for Friday April 20: Gucci and Guess settle nine-year GG trademark dispute. Apple, Amazon, Alphabet and Microsoft race to $1 trillion. F1 motor racing pivots to entertainment brand. Nintendo soars on Labo cardboard gaming accessories launch. MedMen luxury cannabis retailer expands to New York for 4/20. PopSugar accused of scamming Instagram influencers. Starbucks brand perception dips on bias incident fallout. Swaziland rebrands nation to eSwatini (“land of the Swazis”). Tw...
Tags: New York, Instagram, Microsoft, Advertising, Nintendo, Swaziland, Starbucks, Gucci, Wells Fargo, Twitter Facebook, Labo, Apple Amazon Alphabet


Target rains on shopper parade with cancellation of tall Hunter boots

April showers might bring May flowers, but they won't bring some signature Hunter boots from Target.Target said Friday that it is canceling a key item from its new Hunter design collaboration before it even hits shelves: Consumers will never be able to buy the women's tall rain boots from the "Hunter for Target" team-up, due to "production issues," according to the Minneapolis-based retail chain.Announced last month, the 300-piece collection originally debuted April 14, but the women's boots tha...
Tags: Minneapolis, Advertising, Adrianne Pasquarelli, Target Target, Mark Tritton Target, Hunter for Target


Flexing a Brand Icon: Q&A With KFC U.S. CMO Andrea Zahumensky

KFC U.S. Chief Marketing Officer Andrea Zahumensky was in New York on Thursday with her team to accept top honors at Ad Age‘s A-List & Creativity Awards Gala, where “The Return of Colonel Sanders” won campaign of the year. The “Re-Colonelization” of KFC in its domestic market since 2015 also has won an Effie Award, boosted sales and reinvigorated the brand with creative marketing including its first female Colonel Sanders, with Reba McEntire debuting as Colonel Reba in January. Now KFC is bring...
Tags: New York, Hollywood, Advertising, America, Canada, Nashville, Ohio, Kfc, Hamilton, Sanders, Andrea, George, McDonald, Kentucky Fried Chicken, Reba, GrubHub



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