Marketing


 

Nielsen Catalina Solutions Announces New Cross-Media Sales Measurement Solution for Digital and TV Advertising

Presents new industry study that helps CPG advertisers understand how Facebook and TV advertising work together to drive sales NEW YORK – Nielsen Catalina Solutions (NCS), the leader in driving return on ad spend (ROAS) for the CPG industry using actual consumer purchase data to measure sales lift, today announced a new solution that will […] The post Nielsen Catalina Solutions Announces New Cross-Media Sales Measurement Solution for Digital and TV Advertising appeared first on Ad Tech Daily.
Tags: Facebook, Advertising, Press Releases, Ncs, Media Buying, CPG, Ad & Media Strategies, Ad Metrics, Ad Operations, Ad Products, Nielsen Catalina Solutions, Cpg Advertising, Cross-media Sales Measurement, NEW YORK Nielsen Catalina Solutions NCS


Pinterest Sets Focus on Small Businesses to 'Propel' Revenue Growth

Pinterest has started pursing a segment of advertisers that may one day contribute a quarter of its revenue: small and medium-sized businesses.The company unveiled a new program Wednesday, called Pinterest Propel, that provides special services for new advertisers unfamiliar with the way its site works. By committing to spend up to $100 a day on Pinterest ads, companies get extra support and education, and Pinterest will design some of their ads for them. The startup is also offering it to marke...
Tags: Pinterest, Advertising, Tim Kendall, Pinterest Continue


Local SEO Spam Tactics Are Working: How You Can Fight Back

Posted by Casey_MerazFor years, I've been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we'd see them removed fast and often, right? While there are instances where spam has been removed, it seems these are not fast fixes, permanent fixes, or even very common. In fact, they seem few and far between. So today I’m changing my tune a bit to call more attention to th...
Tags: Google, Colorado, Seo, Google Maps, Bing, Denver, GMB, Joy, Colorado Springs, State, Don, Google Yahoo, Dillon, Google My Business, Joy Hawkins, Gyi Tsakalakis


Order Before Midnight Tonight!

I'm lucky to be pretty equally both right- and left-brained, so I'm roughly equally good at both running New Line and creating art for New Line. (Now I just have to learn how to find and develop bigger donors...)One thing I've always been both fascinated and baffled by, is arts marketing, how we market differently from for-profit companies, and also what we do the same. One lesson I learned stands out among the rest.It was quite a few years ago. I was late-nite channel surfing, and being a poli...
Tags: Musicals, Theatre, Advertising, Marketing, Live, Performing Arts, Theater, Audience, American University, Institute, Scott Miller, Musical Theatre, Campaign Management Institute


The 4 Ways to Fix Your Broken Content Marketing

As more and more (and more) content is created, the performance of the average piece of content is plummeting. There is no shortage of content about content marketing, either. Yet, when content doesn’t work, many marketers are perplexed. Perhaps they’ve been lulled into a false sense of, “If I write it, they will come?” Or maybe most content marketers simply don’t have a background in testing and optimization? (Fun fact: That’s why this company and site are called “Convince & Convert.” My plan ...
Tags: Facebook, Kim Kardashian, Seo, Kardashians, Kardashian, Bill, Mom, Trump, Mark Schaefer, Vidyard, Social Media Marketing World, Chris Penn, Ways to Fix Your Broken Content Marketing


Web Weaving – Utilising Digital Marketing To Ensnare A Wider Audience

Think of your website as a web in the middle of your sales funnel. You want potential customers to stick to the web so they will browse and hopefully make a purchase, but first you have to lead them to your website. As we know all too well, in today’s digital age, simply creating a website and waiting for customers to come to you isn’t going to cut it. You’re going to have draw them in. If you feel stuck, as if your current audience is too limited, it might be time to widen your digital net to ...
Tags: Google, Startups, Marketing, Ppc, Online Marketing, Others, Digital Marketing, Google Adwords


Push-button beer ordering

Gone are the days of that torturous walk to the corner store for a six-pack. No more the painful lifting of that heavy beer into your shopping cart. Now, thanks to the good folks at MillerCoors, you can get your brew jones satisfied with the simple push of a button. Or a voice command, if you really just can’t get off the couch, because, um, Netflix and stuff. Called “Miller Lite On-Demand” (somewhat of an oxymoron in my house, but that’s me), the brewer and IPG Mediabrands have jumped ...
Tags: Amazon, Netflix, Alexa, Branding, Millercoors, Calibri, Miller Lite, Chris Healey, Slim Jims Kraft Mac Cheese


Choozle and STRATA Partner to Provide Advertisers Access to a Self-Serve Programmatic Advertising Platform

DENVER – Choozle, the world’s fastest growing self-service programmatic advertising platform, announced a key partnership with Strata, a Comcast Platform Services company and leader in media buying and selling software. The partnership will allow thousands of advertising agencies to execute digital advertising campaigns through Choozle as conveniently as they would buy local TV advertising. “As […] The post Choozle and STRATA Partner to Provide Advertisers Access to a Self-Serve Programmatic Adv...
Tags: Advertising, Choozle, Comcast Platform Services, DENVER Choozle


Rite In The Rain Selects Full-Throttle Communications As Public Relations Agency

Rite in the Rain Rite in the Rain logo TACOMA, Wash. -(Ammoland.com)- Rite in the Rain, leading manufacturer of all-weather writing products that defy both Mother Nature and Father Time, is pleased to announce it has selected Moorpark-Calif.-based Full-Throttle Communications as its new agency of record for Public Relations strategy and media outreach.“Full-Throttle Communications has a long history working with top brands in our core markets, which makes them a natural fit with our brand,...
Tags: Guns, Pr, Ryan, Shooting Industry News, Full Throttle Communications, Rain Rite, Moorpark Calif, McDonald Marketing Director for Rite


REEL Canada: The Woman Who Can't Lie

As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the non­profit that hosts NCFD, is launching a Canada-wide campaign developed by Leo Burnett. The campaign kicks off with two Cinema spots that came ...
Tags: Advertising, Canada, Sandra, Leo Burnett, Don McKellar, Reel Canada, NCFD


‘Delight in the Details’: 5 Questions with KRUPS USA’s Michele Lupton

KRUPS, a leading kitchen appliance brand, has launched its first large-scale national U.S. campaign with TV spots and a digital, social and print advertising initiative. The brand, owned by Groupe SEB of France, has named the campaign “Delight in the Details,” and its creative brief is to “challenge and encourage consumers to find delight in the seemingly small details that make each morning and day unique.” Its research identified a key segment of consumers who derive pleasure not just from...
Tags: Europe, Campaigns, Instagram, Electronics, France, Germany, Advertising, US, United States, South America, Appliances, Consumer Goods, Q&a, Michele, Lupton, Food And Beverage


Isobar Named a Leader in Gartner 2017 Magic Quadrant for Global Digital Marketing Agencies Third Time in a Row

Position Based on Completeness of Vision and Ability to Execute NEW YORK – Global digital agency, Isobar, part of Dentsu Aegis Network, announced today that research firm Gartner, Inc. has placed the company in the Leaders quadrant in its “Magic Quadrant for Global Digital Marketing Agencies1” for the third consecutive time. The report evaluated 22 digital agencies […] The post Isobar Named a Leader in Gartner 2017 Magic Quadrant for Global Digital Marketing Agencies Third Time in a Row appeared...
Tags: Advertising, Gartner, Press Releases, Digital Marketing, Gartner Inc, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Isobar, Dentsu Aegis Network, Gartner Magic Quadrant, New York Global, Magic Quadrant for Global Digital


Emoticast Raises $5 Million As Sean Parker, will.i.am, David Guetta Back Mobile Music Messenger

Emoticast believes it has found the best way make sure that music and music marketing take advantage of the current explosion in mobile messaging. Today, a group of all-star investors showed their belief the company with a $5 million investment in the startup. ___________________________ Mobile music messenger Emoticast has announced a $5 million super angel round. The startup had previously raised $1.2 million in a November 2015 equity round. The new funding was led by tech an...
Tags: Startups, Facebook, Music, Court, Social Media, Facebook Messenger, Warner Music, David Guetta, Sean Parker, Music Tech, Apps & Mobile, Bruce Houghton, Maker Studios, Napster, Facebook Messenger WhatsApp, Jason Epstein


H-E-B PRIMO PICKS VIDEO SHOWDOWN

The top ten finalists for the H-E-B Primo Picks Video Showdown private brand promotion are now live at heb.com/video. Beginning March 28, through April 9, shoppers can visit heb.com/video and vote on their favorite entries. The H-E-B Primo Picks Video Showdown asked customers to create videos promoting their favorite private brand products. “Does your dog do tricks for H‑E‑B Texas Pets Dog Treats? Do you love H‑E‑B Mootopia so much that it makes you want to flip all the way across a football fie...
Tags: Texas, Featured, Grocery, Branding, EDINBURG, Heb, H‑E‑B Mootopia, Primo Pick, Primo Picks


Whopper Toothpaste from Burger King

Burger King in France has released Whopper Toothpaste, the first toothpaste that keeps your mouth Whopper fresh. The WHOPPER®, BURGER KING® iconic burger, is so generous and tasty that its fans would do anything to make its unique flame grilled beef taste last longer. For an everlasting pleasure experience, BURGER KING® has created WHOPPER TOOTHPASTE , the first toothpaste with active WHOPPER® extracts. BURGER KING® and agency Buzzman teamed up with experts to reproduce the iconic flavor of the ...
Tags: Commercials, France, Advertising, Burger King, Julien Levilain, Vanessa Barbel, Buzzman, April Fool's Day, Jeremy Bouchet, Benoît Pétré, Clément Duquenne, Les Improductibles, Louis Audard, Tristan Daltroff, Buzzman Paris, Georges Mohammed Chérif VP Thomas Granger


Guinness: Shores

Social post for Ireland beating England in the final game of the 6 Nations rugby competition.  
Tags: England, Advertising, Ireland


2017 And The Future Of Email

Now that we're a healthy ways into 2017, many digital marketers are curious about what the rest of year has in store for the future of email. In this article from Team Fanbridge, we dive into four different areas of email marketing and where they might be headed. ______________________________ Guest post from Team Fanbridge With 2017 well underway, many digital marketers remain curious to find out what’s in store for the future of email this year. We saw a few innovative tren...
Tags: Apple, Music, Marketing, Guest Post, Music Business, More News, D.I.Y, Public Beta Testers Apple


3 Things Marc Jacobs Can Teach You About Social Media

Hello PR Couture babes! Amanda here. You might have seen me on PR Couture’s Instagram during SXSW. I’m back in San Diego and I’ve got a series of inspired articles to share with you covering my key takeaways from the conference. For almost 2 weeks in March, thousands travel to Austin, Texas, for SXSW, the juggernaut of conferences, with interactive music, film, and gaming. Over the last five years, SXSW has added a “style” track to the interactive events and this year didn’t disappoint. In pa...
Tags: Featured, Instagram, Social Media, Pr, San Diego, Marc Jacobs, Sxsw, Digital Marketing, Louis Vuitton, Austin Texas, Amanda, Jacobs, Integrate Sponsors


Vantage Data Centers Acquired by Digital Bridge and Friends

The data center sector has seen some M&A action this week.  Vantage Data Centers said today that it has been acquired by a consortium led by Digital Bridge Holdings.   ... [visit site to read more]
Tags: Advertising, Mergers and Acquisitions, Datacenter, Vantage Data Centers, Vantage Data Centers Acquired by Digital Bridge, Digital Bridge Holdings


Why Uniqlo Is Done Chasing Trends and How It Will Conquer U.S. Consumerism

Do you have questions or concerns about your clothing? Uniqlo has more answers.The Japanese apparel brand owned by Fast Retailing, which has spent the last decade expanding its presence in the U.S., is continuing its quest to associate its brand with sustainable quality appropriate for all life activitiesand distance itself from fast-fashion competitors in the process. On Wednesday, the retailer hosted a New York-based preview presentation of its coming fall and winter lines, which will roll out...
Tags: Japan, New York, Advertising, Uniqlo, Dentsu, Adrianne Pasquarelli


David Beckham Debuts Facial Scar for 'King Arthur' Role, Creates Stir on Social Media

The soccer star posts a photo on Instagram with the caption, "Rough Day at the Office," showing off his new look for the Guy Ritchie film.read more
Tags: Movies, Social Media, David Beckham, Guy Ritchie


7 Sensational Posts for Hospitality Marketers: Hospitality Marketing Link Digest

Looking to drive results for your business? Click here to learn more. Howdy, Big Thinkers! We’re skipping any big setup today and just getting you right to these 7 sensational posts for hospitality marketers. Enjoy: TechCrunch reports that “Airbnb Pledges Not to Replace Human Community With AI.” Given the importance of people to the overall guest experience, that direction makes a ton of sense. For more on Airbnb, you’ll probably want to check out these pieces that ask “What Business Is Airb...
Tags: Google, Seo, Airbnb, Hospitality Marketing Link Digest, Tim, Hospitality Digital Marketing, Hospitality Marketing Link Digest Expedia, Digital Marketing Goes Mobile


L.L. Bean Brings on the Via Agency as Agency of Record

L.L. Bean has selected The Via Agency as its new agency of record, following a "highly competitive review process that included numerous agencies" across the U.S., according to a company statement.The brand had previously worked with Erwin Penland since 2014. Representatives from the agency were not immediately available for comment. Last spring, Erwin Penland helped L.L. Bean create a campaign that played up the brand's heritage by shining light on its high-quality, durable goods as an improved...
Tags: Advertising, L L Bean, Erwin Penland, Lindsay Stein, Via Agency


Pyze CEO Walks Us Through The 5 Stages of the App Marketing Lifecycle

The following is a guest contributed post first shared by MAW from Dickey Singh, co-founder and CEO of Pyze. There are well over two million apps in the Google Play and Apple app stores each, and the overall market is hyper competitive and rapidly maturing.  As the fads, clones and reskinned apps gradually disappear; the gap between good and bad apps continues to diminish, while that between good and great apps continues to grow. One reason that potentially great apps struggle to make a foothol...
Tags: Apple, Google, Marketing, Mms, John, Google Bing, Dickey Singh, Acquisition Marketing Acquiring, Yahoo Search Engine Optimization SEO, App Store Optimization ASO, Apple Notification Services Firebase, Engagement Marketing App, Resurrection Marketing Resurrection, Reacquisition Marketing Users


10 Helpful Tips on Marketing and Branding for Missionaries

Missionaries need to do more to brand and market themselves for churches. Like it or not churches have a limited missions budget and you as a missionary must convince a church to give you a portion of that budget. One way to do this is to focus on what distinguishes you from the crowd. 10 Helpful Marking & Branding Tips for Missionaries 1) To begin with, you should have a well thought out Mission Statement. This should be no more than three to five sentences. Then you should have an even sh...
Tags: Facebook, Marketing, Strategy, Seo, Web, ChurchMag


I like the ad, but I don’t get it

There seems to be a fair amount of advertising recently that tries to break the rules of their category. In the Broadway theater world, currently The Play That Goes Wrong pokes fun at itself and all typical theater advertising. Ads say things like, “Now attempting previews on Broadway.” And, “From the producer of Star Wars: The Force Awakens, J. J. Abrams, (who we can only assume lost a bet)”. In fact, sometimes the advertising is funnier than the actual event, possibly because it doesn’t have ...
Tags: Business, Advertising, Marketing, Sales, Creativity, Ideas, Broadway, J. J. Abrams, Star Wars: The Force Awakens, Mark Hamill, Good Ideas, Jay H Heyman


Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences WASHINGTON & BRUSSELS – The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers […] The post appeared first on Ad Tech Daily.
Tags: Europe, Featured, Washington, Advertising, Press Releases, North America, Online Media, Iab, Media Buying, Ad & Media Strategies, Digital Intelligence, Coalition for Better Ads, Advertising Regulations, Initial Better Ads Standards


5 Money Mistakes That Will Cost You

Do you have any money mistakes that you regret? We all have made mistakes. We buy something we regret. We invest in a hot stock tip and lose everything. We get caught up in the moment and overspend. The goal is to limit these money mistakes as much as possible since we can’t eliminate them completely. How do we limit them? By learning about the mistakes first. Use the following examples of money mistakes to help you avoid a similar mistake. (Photo Credit: andreafuchs8732/Pixabay) 5 Money ...
Tags: Saving, Time, Marketing, Budgeting, Debt, Investing, Don Click


Google Dance Floor


Tags: Google, Seo, Search Engine Photo Of The Day


The Survivors Trust: The most provocative fashion show ever

The Guilty Clothes collection was created in order to provoke society. Video of The most provocative fashion show eve
Tags: Advertising



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