Marketing


 

Improving Your Band’s ‘Bookability’

One the great headaches of operating as a DIY musician results from the challenge of booking a lineup of shows, whether it's a a single festival slot of populating a an entire tour, it can all be made easier by increasing your band's "bookability". ___________________________ Guest post by Patrick McGuire of Soundfly's Flypaper Oh, the ceaseless quest to get booked… Whether it’s trying to land a coveted spot at a big summer festival or hoping to line up a solid run of shows for yo...
Tags: Facebook, Music, Marketing, Guest Post, Kansas City, Music Business, Live & Touring, Soundfly, D.I.Y, Patrick McGuire


The Convergence Of B2B And B2C Brand Marketing

Many years ago, Disney released a film called “Freaky Friday” in which a mother and her daughter end up switching bodies. In the last few years, I’ve noticed a similar trend happening in how B2B and B2C brands approach their marketing. While I’ve always believed both marketing sects are more alike than different (though there are certainly unique qualities to each), it’s particularly interesting lately to see how much the roles have reversed. B2B brands are taking on more B2C characteristics ...
Tags: Disney, Mailchimp, Domo, Branding, CEROS, Brand Management, Samuel Scott, Jonathan Beamer


Service Design Week Addresses CX

The CX revolution is underway. Transformation is happening everywhere, and service design finds itself at the center of this storm. Service Design Week starts tomorrow in Boston and Integer's own Dennis Wakabayashi is delivering a Keynote on C-Suite Centricity: The CX Impact on Enterprise Performance.  This keynote address will inspire attendees to reach for higher results with their current CX programs by looking at CX at the strategy from an entirely different perspective. Dennis will unpack ...
Tags: Boston, Sem, Conference, Dennis, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Branding and selling, Servicedesignweek, Service Design Week, Dennis Wakabayashi


Industry Spotlight: Larry Coleman,Tom Perrone Take GoNetspeed to the Last Mile

For over a decade, the fiber industry has been focused on the metro and middle mile as the path to success. But having solved that business model, some in the industry are now turning their attention toward what has been a harder nut to crack -- fiber to the home.  GoNetSpeed is a recent entry […]
Tags: Advertising, FTTH, Metro fiber, Industry Spotlight, Larry Coleman Tom Perrone Take GoNetspeed


Ally Bank Payback Time Promotion: 1% Additional Cash Bonus (~6% APY 3-month CD)

Ally Bank has a new promotion called Ally Payback Time that is offering a 1% cash bonus (up to $1,000) on new deposits on top of their existing interest rates. Valid for both new and existing customers. Given the holding period, this roughly equates to the same total interest paid as a 3-month bank CD at 6% APY. Here’s how it works: Enroll by 10/21/18 at ally.com/payback. You must enroll or you won’t get the bonus. Existing customers must enroll with the same e-mail as linked to their ...
Tags: Marketing, Banking, Deals & Offers, Ally Bank, APY, Bank Payback Time Promotion, Payback Time


[Free eBook] Branding 101 Crash Course

Download the ultimate ‘bloat-free’ guide on branding & logo design, suitable for designers & non-designers! The download includes: FREE:  ‘Branding email crash course’ over 2 weeks FREE:  ‘Branding 101 eBook’ FREE:  ‘Logo Design Inspiration eBook’ » To download, simply subscribe to my email newsletter using the form below. Already a subscriber? It will arriving in your Inbox soon.
Tags: Design, Branding, Logo Design


9 No-Nonsense Social Media Tips Your Business Can’t Ignore

by Rachel Strella, founder of Strella Social Media With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence. Working as a social media strategist for the past eight...
Tags: Startups, Facebook, Twitter, Instagram, Marketing, Social Media, Social Media Marketing, Vine, Facebook Ads, Online Marketing, Digital Marketing, Facebook Instagram, Twitter Twitter, Facebook LinkedIn, Professionalisms, Rachel Strella


3 Reasons You Should Test Facebook’s Instant Experience Ads

Have you tested Facebook’s most innovative ad format, Instant Experience ads? If they don’t sound familiar, you may know them better as Canvas ads. Facebook renamed the format a few of months back to give a little more detail around what the ad actually does. They also added a few features, making the format even more lucrative for advertisers. There’s a few reasons that these ads are worth trying out; see below for 3 big ones.   Tell Your (Whole) Story   Ever been frustrated with trying to ...
Tags: Facebook, Seo, Facebook Ads, Facebook Marketing, Creative Hub, Facebook Instant Experience, Instant Experience Ads


Justin, Do It! Nike Signs Justin Gallegos as First Athlete With Cerebral Palsy

University of Oregon student Justin Gallegos has become the first professional athlete with Cerebral Palsy to sign with Nike. In a touching video, Gallegos is seen running across the finishing line and being surprised by the three-year Nike deal. John Douglass, Nike’s insight director, showed up at a run practice to hand-deliver the contract. In an Instagram post, Gallegos wrote: “I was once a kid in braces who could barely put one foot in front of the other.” He added the hashtag: #NoSuchTh...
Tags: Instagram, Oregon, Advertising, Nike, Justin, University of Oregon, Beaverton, Sports In The Spotlight, Instagram Today, Diversity Watch, Gallegos, Justin Gallegos, John Douglass Nike, Nike Running Trust, Justin Magic Gallegos, Eugene Half Marathon


Gimme a break! – #Compassion in the workplace

Photo by Mimi Thian on Unsplash Workplaces stress is quite literally a killer of productivity as well as health. Bringing compassion into the mix can lift spirits and bring a sense of oneness that may not have existed before. Even if the team isn’t ready for it, showing compassion in the workplace sets a tone that they will gravitate to because it feels right. In a compassionate work environment is less prone to burnout This post gives you some ways to practice compassion in the workplace and o...
Tags: Seo, Mindfulness, Gim, Rick Hanson, Conscious Business, Mimi Thian


If It's Too Good To Be True, It Is

.. BEWARE! There are a lot of experts, people who claim to have figured IT out and those with guaranteed methods to get there faster. This week the Music Biz Weekly podcast is all about the old saying... if it's too good to be true, it is. There is no substitute for hard work and putting in the time and effort.     [Author: Bruce Houghton]
Tags: Music, Marketing, Musicians, Music Business, Bruce Houghton, D.I.Y, Music Biz Weekly


The End of Empowerment & The Return of Prescription

Yesterday I attended the first day of CEB's annual Sales & Marketing Summit.  It's a must-attend for all B2B sales and marketing leaders, offering the most current view into the buyer's world and the best practices that come from following hard data.  The opening keynote by CEB's Brent Adamson blew my mind as he revealed a plot twist in the B2B buyer's journey.   The customer's age of empowerment was short lived.  The tipping point has been passed, where today, the customer wants less informati...
Tags: Leadership, Marketing, Sales, Business Trends, Brent, CEB, Amazon Expedia, Tim Sanders, Bill Jensen, Brent Adamson, Lovecat, Heartmath Institute


Changes in the Hotel Industry: Design Your Brand for a Customer Experience First Future

Since Social Media Marketing started to make an impact on the Hotel Industry we have started to see some important shifts in customer behaviors. And today these shifts bring on new changes in the Hotel Industry. Going forward Hotels will have to start to focus on design your brand for a Customer Experience first future. As part of the Customer Experience first future, we have to identify the micro-moments where the hidden pain points lay. These pain points represent opportunities to grow your b...
Tags: Facebook, Hotels, Social Media, Seo, Customer Experience, Social Media Marketing, Hotel, Hotel Industry, Social Media Community, Morch, Founders Media Click Here, Social Media Mastery for Hotels, Facebook Group Hospitality Gone Social Click Here, Social Media Mastery for Hotel, Are Morch Hotel Blogger, Hospitality Gone Social Vault Click Here


The Beginner’s Guide to Advertising in Taboola

When you need to expand beyond traditional search and social ad platforms, content discovery platforms like Taboola offer a way to expand reach while targeting your desired audience. This platform can be particularly useful to put content in front of top-of-funnel audiences, while also retargeting those who may be considering your product or service. Taboola placements exist on many major news media sites, as well as a number of niche blogs. In this article, we’ll cover the process of setting...
Tags: Google, Facebook, Training, Sem, Ppc, Google Analytics, Native Advertising, Taboola, Content Network, Display Advertising, Budget Now


Paying Property Tax and Utilities with a Credit Card

Recently, a reader asked by my monthly expenses and how I flow all my expenses through a credit card. If you’ve been following MDJ for a while, you’ll know that I am a big fan of some loyalty programs and cash back credit cards. The best is when the stars align that combine a generous loyalty program with an equally generous credit card. If you are curious, my current favorite loyalty program the PC PLUS program combined with the PC Financial Mastercard.  We have saved in the thousands over the...
Tags: Credit Cards, India, Marketing, Toronto, Canada, Starbucks, Credit Card, Fintech, Other Top Free Credit Cards, Top Cash Back Credit Cards, Canadian Tire Financial Services


Walmart Buys Bare Necessities

Last week Walmart announced its latest e-commerce acquisition intimate’s retailer Bare Necessities. The announcement came in a post on the retailer’s newsroom web page by Denise Incandela, Head of Fashion, Walmart U.S. eCommerce. Welcoming Bare Necessities to the Walmart eCommerce Family Customers are starting to see a different experience when they shop Walmart.com for fashion. The shopping experience is clean and modern. We’re offering editorial content to inspire customers. And, we’re sig...
Tags: Featured, Walmart, Taylor, Ellen Degeneres, Branding, Walmart U S, Bare Necessities, Noah Wrubel, Hayneedle Moosejaw, ELOQUII Bare Necessities, Noah Bill Richardson


How Google Erased Anonymous Tracking and Nobody Noticed

I have long been a fan of anonymous tracking versus personalized tracking. As long as my Internet activities are aggregated with those of others and kept anonymous, I don't really mind the information about where I go and what I look at being used to improve my experience by presenting more targeted offers. When I care, I use a non-trackable search (like Duck Duck Go) and I use the  "don't track me" features of the browser I use when I am doing private things. At particular trusted web sites, I ...
Tags: Google, Facebook, Privacy, Marketing, Innovation, Georgetown, Facebook Google, DoubleClick, Julia Angwin, Google DoubleClick, Patty Seybold, Paul Ohm


5 Preventative Tips to Protecting Your Business from a Fire

All businesses are vulnerable to fires. Research shows that there are thousands of businesses that are reduced to ashes by fire every year. A fire can really bring down even the most successful business. Apart from damaging your property, a fire can also result in loss of lives. The problem is that these fires are caused by the things that we use everyday such as appliances and office equipment. Besides that, most businesses don’t have a fire management plan. This means that there are no clea...
Tags: Business, Marketing


Thank You Howard. Thank You Starbucks.

[Photo Credit: My Nintendo News] I've written about Starbucks before. Without question, Onward: How Starbucks Fought for Its Life Without Losing Its Soul, is one of the most influential books on my thinking about what it takes to build a great brand in today's world. That's why when I want a coffee and my best options are the chain stores, I will always choose Starbucks. Even if I have to drive or walk a bit further than the nearest Caribou or any other brand. Ever since reading Onward, I've p...
Tags: Marketing, Howard Schultz, Starbucks, Trump, Howard, Paul Isakson, Nintendo News, You Howard Thank You Starbucks, Howard Schultz Post


6 Best Temporary Side Hustles to Earn Money Quickly

6 Best Temporary Side Hustles to Earn Money Quickly is a post originally published on: Everything Finance - Everything Finance - Its all about Money! Coming out of high school or college and preparing to go into the workforce has a tendency to bring about expectations in the newly employed. Many have ideas in their mind about their dream job; what that may look like, how quickly they’ll rise up, or what they’ll earn. Unfortunately, in some cases, the expectations associated with certain posit...
Tags: Lyft, Uber, Craigslist, Marketing, Everything Finance Everything Finance, Earning Money, Side Hustle, CraigsList Ebay Facebook Marketplace, Housesittersamerica


Surprising and unlikely rewards of social media engagement by physicians

A guest column by the American Society of Anesthesiologists, exclusive to KevinMD.com. It is not uncommon for my patients and their family members to ask for my credentials at the end of our preoperative interview. Despite reaching my forties, my Asian genes have allowed me to maintain a youthful appearance – often causing apprehension about my claim to be a doctor. I diligently go through my bona fides: college, medical school, residency, two fellowships and finally, the master’s degree in heal...
Tags: Health, Facebook, Twitter, Social Media, Surgery, American Society of Anesthesiologists


Verbing a Wine Brand Won’t Make You a Star

Welcome to another edition of trademark stories that are inspired by : This one was captured for obvious reasons, if you’re familiar with our interest in brandverbing: Just Verb It? A Legal Perspective on Using Brands As Verbs: Part I Just Verb It? Part II: A Legal Perspective on Using Brands as Verbs Just Verb It? Part III: Testing the ‘Slippery Slope’ of Using Brands as Verbs Managing the Legal Risk of “Verbing Up” Brands and Trademarks Putting aside whether early October is too early to b...
Tags: Food, Alcohol, Advertising, Marketing, Articles, Beer, Uspto, Wine, Billboards, Stella Artois, Stella, Branding, Trademarks, Hamm, Steve Baird, Ttab


Illinois candidate's toilet tax break makes for a messy gubernatorial campaign

Politics often is a dirty business. Mudslinging is ubiquitous nowadays. In one governor's race, an even messier substance is involved. A common complaint about politics is all the associated mudslinging. Such is the case in Illinois' gubernatorial race. But it's even messier, less desirable stuff that's come into political play. J.B. Pritzker, the Democrat running for Prairie State governor, removed his estate's toilets to lower the property's real estate tax. Renovation vs. removal: It's n...
Tags: Facebook, Marketing, Gop, Mls, Illinois, Trump, Chicago Sun Times, Rauner, Cook County, Bruce Rauner, Internal Revenue Service, Pritzker, Prairie State, Multiple Listing Service, J B Pritzker, Pritzkers


Independent Hotels Must Invest In Social Media

It won't come as any great revelation that social media plays a crucial role in today's competitive hospitality market. You know this already.However, for many independent hotels, social media is at best a peripheral activity that is paid attention to on an ad hoc basis. Social media does not form a key pillar of the sales and marketing plan for these hotels, and they are more likely to voice concerns about how difficult it is to measure return on investment in social media marketing. We'...
Tags: Travel, Social Media


The Chris Voss Show Podcast 226 Jeff Tippett

Jeff Tippett
Tags: Podcast, Seo, Chris Voss, Jeff Tippett


Re-Imagining from the top of the world

This week I am in Iceland as a featured presenter on 'Re-Imagine Boundaries' at the Icelandic Marketing Association (IMARK)’s big, annual gathering. IMARK is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing in Iceland. Other featured speakers include Ruth Balbach, Creative Director at Target Corporation, and Martin Ringqvist, Creative Director and Senior Partner at the independent agency Forsman & Bodenfors. More ...
Tags: Marketing, Development, Teaching, Organizations, Innovation, Practice, Professional, Iceland, Target, Association, Target Corporation, Gabor George Burt, Icelandic Marketing Association, IMARK, Individuals, Martin Ringqvist


Three Great Fall Business Reads

It's that time of year when publishers release copious amounts of business books.  You've probably seen them popping up in the airport book shops.  As a voracious reader and blurb-giving-author, I have the opportunity to review dozens of them between July and September.  My interests range from sales & marketing to leadership to futurism to success.  I look for a book that challenges conventional wisdom, offers a rich perspective grounded in fact and most of all, advice that I can put into pract...
Tags: Books, Leadership, Marketing, Sales, Airbnb, Michael Bloomberg, Jack Ma, CEB, Tim Sanders, Koval, Business Effectiveness, Linda Kaplan Thaler, Robin Koval, Brent Adamson Matt Dixon Pat Spenner Nick Toman, Robert Tercek, Tercek


Sears, Bankruptcy and Eddie Lampert

Take a look at the letter that Sears Chairman Eddie Lampert sent to Sears employees upon announcing that the beleaguered retailer and faded private brand icon was declaring bankruptcy. In the letter, he acknowledges stepping down as President and optimistically if delusionally presents hope for the future in the “member-centric company”. The Path Forward for Sears Holdings I am writing to give you an important update about Sears Holdings. As you know, over the last several years, we have wor...
Tags: Featured, Kmart, Sears, Branding, Robert, Company, Bankruptcy Court, Hoffman Estates, Sears Holdings, Eddie Lampert, Company The Board, Leena Munjal, III Partners, Sears Bankruptcy, Gregory Ladley, Mohsin Meghji


Companies Need An Employee Brand Engagement Reality Check

If you expect your employees to do what they can to build your brand, then you better make sure they’re equipped with the knowledge, skills, and resources to do so.  This makes sense, but according to my employee brand engagement assessment research, most business leaders approach employee brand engagement with little more wishful thinking. In my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, I explain that employee brand engagement is the extent to...
Tags: Leadership, Workplace Culture, Employee Engagement, Harvard Business Review, Branding, Brand Building, MGM Resorts, Organizational Culture, Employee Brand Engagement, Brand Assessment, Brand-Culture Fusion Assessment, Employee Engagement Assessment


Symposium on Jonathan Gienapp, The Second Creation

This week and next at Balkinization we are hosting a symposium on Jonathan Gienapp's new book, The Second Creation: Fixing the American Constitution in the Founding Era (Belknap Press 2018).We have assembled a terrific group of commentators, including Will Baude (Chicago), Mark Graber (Maryland), Steve Griffin (Tulane), Alison LaCroix (Chicago), Sanford Levinson (Texas), Gerard Magliocca (Indiana), Bernadette Meyler (Stanford), John Mikhail (Georgetown), Christina Mulligan (Brooklyn), and mysel...
Tags: Branding, Jonathan, JB, Balkinization, Jonathan Gienapp, Founding Era Belknap Press



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