Marketing


 

McDonald's: Open Late - Big Mac

mcdo_openlate.jpg Inspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds. The flashes of lights glow together and take the shape of the iconic brand products : Big Mac, Sundae and French Fries to announce the late summer schedules of McDonald’s restaurants. This studio shoot required no less than 10 days of building and 2 days of shooting with 1100 LEDs, 80 meters of wire and 400 welds. The campaign ha...
Tags: Advertising, McDonald, McDonald 's, Big Mac Sundae, Helmut Stelzenberger


iPhone X: Imitation Is Not Innovation

My monthly "new iPhone every year" payment just joined my cable bill, my water bill, and my electric bill as grudge expenses. I hate paying them because the companies charge more and more for the same stuff, and there's nothing I can do about it.Apple promised me a new iPhone every year and I fell for it. I didn't read the fine print. Sure, I can get a new iPhone each year, but there's nothing in the agreement saying that Apple promises to innovate or lead the industry or make something great. T...
Tags: Apple, Advertising, Samsung, Samsung Galaxy Note, Shelly Palmer, Samsung Galaxy S8


7 Simple Side Hustles Any Teen Can Do

7 Simple Side Hustles Any Teen Can Do is a post originally published on: Everything Finance - Everything Finance - Its all about Money! When you’re a teenager, it can feel like you’re constantly strapped for cash. Most companies and businesses won’t hire you until you’re of a certain age. Plus, more often than not, your work schedule and school schedule don’t exactly line up. With your parents probably only providing you with a small allowance, it can feel frustrating to have to always ask...
Tags: Marketing, Everything Finance Everything Finance, Earning Money, Side Hustles For Teens, Teen Side Hustles, Swagbucks Opinion Outpost Smart Panel, American Consumer Opinion, Clean Houses House


Smaato: The Great ‘Shift to Video’ In Full Swing for Publishers and Apps

Smaato, a leading global real-time advertising platform for mobile publishers and app developers, has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digital ad dollars. According to the offici...
Tags: News, Marketing, Announcements, Mobile Devices, Mobile Advertising, Smaato, Iab, Ragnar Kruse


Great Music Sharing Features Available On iPhone, iPad Today with Apple's iOS 11 Release, But Not If You Use Spotify

Starting Tuesday, iPhone and iPad users will be able to update their devices to iOS 11. It's a major update that adds augmented reality, improved images in Photos and Camera, a more useful Siri and a redesigned App Store. It also adds new options for music sharing, but they are only available to paying Apple Music subscribers. _____________________________________ Today's upgrade of Apple's mobile operating system to iOS 11 includes a feature designed to encourage the hundreds of ...
Tags: Apple, Google, Spotify, Music, Social Media, Siri, Streaming, Nfc, Music Tech, Digital Music, Bruce Houghton


Step By Step Guide To Set Up A Reseller Business

Aspiring entrepreneurs are often caught in a web of ‘analysis paralysis’ that prevents them from taking that first step towards setting up their own business. There are a number of challenges that come with this. But the biggest hurdle is capital. Setting up your business requires capital to first validate your business idea, then procuring equipment or alternately paying a manufacturer to build the product for you. One can never be certain if the customer would buy this even after you spend mon...
Tags: Amazon, Facebook, Sales, Seo, Earnest, Google Adwords, Facebook Instagram, Business plans, Resell, Reseller Business


Lyft: Love always, 1

lyft-prints_copy.jpg In a time when the worlds zigs towards AI and driver-less cars. Lyft zags and celebrates the beauty of life. Say hello to the human ride share. lyft-prints_copy.jpg  
Tags: Advertising


Romanian Alliance for Suicide Prevention: Drug Dependence

anti_suicide_drugs.jpg Campaign addressing a multitude of reasons for which people commit suicide, whose in-time discovery can lead the way for their rescue. This ad is part of a larger series of visuals, each featuring a different suicide reason. anti_suicide_drugs.jpg  
Tags: Advertising


NBC Sports: 2017 Sunday Night Football Open

NBC SPORTS "2017 SUNDAY NIGHT FOOTBALL OPEN" NBC SPORTS "2017 SUNDAY NIGHT FOOTBALL OPEN" Video of NBC SPORTS "2017 SUNDAY NIGHT FOOTBALL OPEN"
Tags: Nbc, Advertising, Nbc Sports


Tomorrow's People: Brand Identity

image002_3.png image007.png image009.png image011.png image002_3.png   image007.png   image009.png   image011.png  
Tags: Advertising


Sanctuary Nature Foundation: Share This. Because They Can't. - Seagull

Animals unfortunately, cannot talk. And because they can’t talk, they can’t share. But imagine for a second, if they could. Imagine if they were loaded with the same ammunition we had, namely cameras and mobile phones. What would they show? This campaign explores that. And it asks the viewer to share their pain, because they can’t.  
Tags: Advertising, Sanctuary Nature Foundation


Picking The Right Advertising Channel For Mobile Users

The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI. 2016 was a pivotal year for mobile advertising. According to an IAB report, for the first time ever, digital ad spend had surpassed the money spent on TV advertising. More importantly, mobile constituted a higher share of digital ad spend compared to desktop. As a platform, smartphones and tablets are no longer an innovative new channel that b...
Tags: Google, Mobile, Facebook, Opinion, Marketing, Digital, Toronto, Strategy, Mobile Marketing, Marketing Strategy, Forrester, Iab, Shawn Arora, Right Advertising Channel For Mobile Users, Customer Touchpoint Traditional


How to Use Snapchat for Business and Finance

In the past year or so, live-streaming and short-form video applications for smartphones have become exciting new ways to share interesting aspects of life and business and gain new followers and customers as a result. The most popular applications include Instagram video, Twitter video, Snapchat Stories, and Facebook Live. In this excerpt from new 6th edition of my book The New Rules of Marketing and PR released July 31, I share how Rebecca Korn, a financial advisor and business strat...
Tags: Instagram, Marketing, Social Media, Case studies, Best Practices, Northwestern Mutual, New Rules of Marketing and PR, Sales Strategies, Rebecca Korn


Detran-RN: Be Coherent. Be Conscious, 4

be-coherent_be-concious_outdoor1.png From daily traffic situations and common drivers' citations, we created an advertising campaign capable of drawing attention precisely by gathering arguments that allow an immediate and true identification of the entire population with reality. In life, much of our conclusions are the fruit of our own questions. The questions lead us to think, awaken our conscience and illuminate the path of decisions. The questions give us ac...
Tags: Advertising


La Cimade: Swim

lacimade-swim.jpg For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live. lacimade-swim.jpg  
Tags: Advertising


IKEA Back to College 2017 Microsite Includes Great Content for Both Students and Parents

I love the Back to College 2017 microsite from IKEA. It’s a wonderful example of the concept of buyer persona based content marketing. “An empty nest shouldn’t empty your wallet. For parents and students alike, college moving day is bittersweet. But sharing the experience together is a chance to make memories.”
Tags: Marketing, Ikea, Case studies, Best Practices, New Rules of Marketing and PR, Buyer Persona, Sales Strategies


Google: Paper pen

google_searchpaperpen_copy.jpg This is a print campaign for Google's search engine and the challenge is to make a campaign without any copy. The idea is that we have too many things to learn and to solve every day and that the Search bar is literally a tool in your toolbox to help you complete your tasks, solve your problems and to answer your questions. google_searchpaperpen_...
Tags: Google, Advertising


Bank of America Premium Rewards Card Review – 50,000 Bonus Points

After some sneak peaks and rumors, the Bank of America® Premium Rewards® Credit Card is now officially live. This card is a new addition to Bank of America’s rewards card line-up, and the question will be if the added benefits outweigh the $95 annual fee. This card also participates in the Preferred Rewards program, which gives you better rewards if you give BofA more of your business. Here are the highlights: 50,000 point sign-up bonus ($500 value) after making $3,000 in purchases in first...
Tags: Credit Cards, Marketing, Bank Of America, Merrill Lynch, Vanguard, BofA, Deals & Offers, Merrill Edge, BankAmericard Travel Rewards, Bank of America Premium Rewards Card Review, BofA Travel Rewards, Global Entry TSA, Bank of America Premium Rewards Credit Card


Google Ball Chairs On Poles


Tags: Seo, Search Engine Photo Of The Day


Playboy: Never Stop Playing

Playboy Fragrances. Never Stop Playing. Playboy Fragrances. Never Stop Playing. Video of Playboy Fragrances. Never Stop Playing.
Tags: Advertising


Grow Food Indoors, Even in Winter

The world’s most frugal foodies farm what they eat. But what if you live in an urban apartment without a yard? No problem: you can grow food indoors even if you don’t have windows! You don’t need sunlight to grow sprouts — which we explain below — but if you’re willing to spring for grow lights, you’ll be able to raise any of the other crops in this article. That said, you can skip the grow lights altogether if you have at least one window facing south — they have the longest exposure to the ...
Tags: Food, Family, Gardening, Shopping, Groceries, Marketing, Spending, Salad Lettuce Cabbage Kale, Kentucky Wonder Blue Lake


Odell Brewing Co: Odell IPA Day - Dive Bar

dive_bar_poster.jpg As the only American-style India Pale Ale (IPA) to win gold medals at the Great American Beer Festival and the World Beer Cup, Odell IPA is seemingly approved by everyone. Coupled with over 10 years of history, it's been the go-to IPA for beer drinkers across the mountain west since the early 2000's. Cactus’ assignment was to develop a campaign that highlighted the beer's rich history as well as it's approachability. Our solution was simple: h...
Tags: India, Advertising, Odell, Odell Brewing Co


American Express “Respect Your Privacy”? Only For 3 or 5 Years.

I signed up for an American Express card when I started my first job after university and I am proudly “member since” 1983. About 15 years ago added a Business Platinum American Express Card account as well. I’ve had excellent service with Amex. But I was very surprised to receive communications from them telling me that they were changing my privacy selections to allow unwanted telemarketing and direct mail without my permission and against my stated wishes.
Tags: Marketing, American Express, Case studies, Worst Practices, Business Platinum American Express Card


Emmys Drop as Niche Shows Win: Why Does Broadcast Carry This Ad for Cable and Streaming?

The Primetime Emmy Awards is suffering from the same malaise that for years has been plaguing its glitzier, more glamorous cousin, the Academy Awards, as its celebration of offbeat, less populist programming has come at the expense of the event's national TV ratings.According to Nielsen time zone-adjusted data, CBS's broadcast of the 69th installment of TV's annual valentine to itself averaged 11.4 million viewers, and while that marked a very slight improvement compared to ABC's year-ago delive...
Tags: Abc, Advertising, Cbs, Nielsen, Anthony Crupi


FedEx Sees Growth From E-Commerce, TNT Integration

Online shopping hasn’t helped retailers with significant brick-and-mortar footprints navigate the way consumers buy these days—the latest example: Toys”R”Us—but it’s certainly a boon to the delivery service industry. FedEx and rivals are soaring, posting significant growth in business due to e-commerce orders. As FOX Business notes, “The parcel delivery giants are handling the influx of online orders, and they have invested heavily in their networks to reduce delivery times,” especially before ...
Tags: Amazon, Asia, Europe, Uncategorized, Advertising, E-commerce, UPS, Competition, Canada, United States, Middle East, United Arab Emirates, M&a, Retail, Belgium, TNT


The Sendoff: Chili’s Culinary Cull Axes 40 Percent of Menu

It’s mourning in America time as Chili’s hopes less is more and slashes its menu this week. Amid challenging times for many fast casual eateries, the US restaurant chain is lopping 75 items, or about 40 percent of its menu, trimming an overly-long offering to return to its roots: burgers, ribs and fajitas. In addition to promoting its new menu with the hashtags  # HelloNewMenu  and # ChilisSendoff , it’s  underscoring the finality of the move in other ways. Announced in a September 8t...
Tags: Pinterest, Youtube, Uncategorized, Advertising, US, America, Ikea, Chili, Kelli Valade, Southwestern Mac N Cheese Implemented, Fried Buffalo Cauliflower, PDT Chili


Sanctuary Nature Foundation: Share This. Because They Can't. - Eagle

Animals unfortunately, cannot talk. And because they can’t talk, they can’t share. But imagine for a second, if they could. Imagine if they were loaded with the same ammunition we had, namely cameras and mobile phones. What would they show? This campaign explores that. And it asks the viewer to share their pain, because they can’t.  
Tags: Advertising, Sanctuary Nature Foundation


La Cimade: Jump

lacimade-jump.jpg For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live. lacimade-jump.jpg  
Tags: Advertising


#KIDSREVENGE by Du Pareil Au Même and Les Gaulois Paris

What if we let children decide for their parents?Children, they don’t decide on anything, especially when it comes to clothes. Du Pareil Au Même and their agency les Gaulois have thought up an experiment where the roles are reversed. For one day, children are going to dress their parents as they wish. The goal of this experiment is to raise awareness among parents that their children are entitled to their own tastes and would like to have more freedom to dress the way they want. Three parents an...
Tags: Advertising, Fashion industry, Les Gaulois, Les Gaulois Paris, Du Pareil Au Meme, Xavier BeauregardCreative, Alexandre DrouillardArt, KIDSREVENGE, Du Pareil, Agence Les Gaulois, Florence Vignon, Vanina, Menelle Bensalah, Marc Cortes


General Electric: Shortcuts

Meet Molly, the Kid Who Never Stops Inventing - GE Commercial Meet Molly, the Kid Who Never Stops Inventing - GE Commercial Video of Meet Molly, the Kid Who Never Stops Inventing - GE Commercial
Tags: Ge, Advertising, General Electric



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