Marketing


 

Google Sweet Desserts


Tags: Google, Seo, Search Engine Photo Of The Day


Ireallydocare.com set up to counter Melania Trump's jacket stunt

In the wake of Melania Trump's Thursday "I REALLY DON'T CARE, DO U?" stuntwhich her husband confirmed was a stunt, not long after an attempt was made by Melania's spokesperson to claim, implausibly, that the stunt was not a stunt ("#ItsJustAJacket")Chicago-based Upworthy/Good writer Parker Molloy grabbed the ireallydocare.com web domain. She then created a social-media splash image for it (as seen below) and initiated a redirect to an existing donation page titled Support Kids at the Border ("Ch...
Tags: Advertising, Chicago, Melania Trump, Melania, Parker Molloy, Simon Dumenco, Amanda Litman, Border Chip, Upworthy Good s Public Service Apparel Co Continue


Voices in AI – Episode 52: A Conversation with Rao Kambhampati

Today's leading minds talk AI with host Byron Reese .voice-in-ai-byline-embed { font-size: 1.4rem; background: url(https://voicesinai.com/wp-content/uploads/2017/06/cropped-voices-background.jpg) black; background-position: center; background-size: cover; color: white; padding: 1rem 1.5rem; font-weight: 200; text-transform: uppercase; margin-bottom: 1.5rem; } .voice-in-ai-byline-embed span { color: #FF6B00; } About this Epi...
Tags: Jobs, Blog, Seo, Intelligence, Creativity, Dell, Ai, Agi, Arizona State University, Byron, Asu, Byron Reese, Subbarao Kambhampati, Fourth Age, Intel Episode, military AI


What Can Business Owners Do to Help Their Businesses Make More Money?

The principal goal of any business has to be to make money because this is how they stay afloat and keep their heads above water. You need to make sure you look at ways to make more money for your business moving forward. There are a lot of different ways your company can go about making more money these days, and it is important to keep that in mind. Of course, you want to concentrate on providing a good product and service, and doing right by your customers. But, you need to be sure you are...
Tags: Marketing, Right Equipment Never, Freo Group


Second Grand Prix Win for Ogilvy on Day Three of the 2018 Cannes Lions Festival of Creativity

On the third day of the 2018 Cannes Lions Festival of Creativity, Ogilvy has triumphed with a second successive Grand Prix award, this time for Ogilvy Chicago’s ‘First Steps’ campaign for SC Johnson brand Kiwi Shoe Care. The network also added 5 Gold, 7 Silver and 15 Bronze across the Film Craft, Digital Craft, Industry Craft, Entertainment, Brand Experience & Activation and Creative eCommerce categories, bringing its daily award tally to 28.‘First Steps’, which won the Grand Prix in the Print &...
Tags: Hong Kong, Advertising, US, Art and design, Cannes Lions, WPP, Nyse, Ogilvy, Unesco World Heritage, David Ogilvy, SC Johnson, Ogilvy Chicago, Ogilvy Brasil, Gold Lions, Cannes Lions Festival of Creativity, Gloria J


Latticework Launches Personal Hybrid Cloud for Private Data-Sharing

Were you aghast at revelations that third-party organizations were able to capture millions of Facebook profiles from users who were unaware of the company’s privacy policy terms? If so, a Silicon Valley startup is hoping to entice you with a new option for private data storage of your personal digital life, along with private channels for sharing videos and other information with your inner circle of friends—and close control over who else gets access to them. It’s a pretty tall order fo...
Tags: Amazon, Startups, Mobile, Facebook, Hardware, Internet, Entrepreneurship, Funding, San Francisco, Trends, Social Media, Web, It, Cybersecurity, Software, Innovation


Pepsi and Partners Help Pump Up Fans for UNCLE DREW Debut

Six years after Pepsi first brought the fan-favorite Uncle Drew character to the court in May 2012 as a digital episodic series, UNCLE DREW will hit theaters on June 29. In that time it has transformed into an episodic franchise featuring special guests and NBA talent of the past and present. Having built the bucket-getting hoops-mad character—played by NBA star Kyrie Irving in prosthetic makeup—into a viral hit and one of the most successful branded content campaigns of the last decade, the Pe...
Tags: Entertainment, Lionsgate, Uncategorized, Advertising, Nike, Basketball, Nba, American Express, Nick Kroll, Pepsico, General Mills, Branded Content, Shaq, Derek Jeter, Fmcg, Kyrie Irving


Imagine That You're a Human...

Now there's a crazy statement to make during a customer experience design session...   "Imagine for a second that you're a human... "   Yikes!   Unfortunately, more companies need to start thinking this way!   Facebook Like Google Plus One Tags:  Annette Franz (Gleneicki) customer experience customer experience design
Tags: Marketing, Facebook Like Google, Annette Franz Gleneicki


Facebook expands fact-checking program, adopts new technology for fighting fake news

Facebook this morning announced an expansion of its fact-checking program and other actions it’s taking to combat the scourge of fake news on its social network. The company, which was found to be compromised by Russian trolls whose disinformation campaigns around the November 2016 presidential election reached 150 million Americans, has been increasing its efforts at fact-checking news through a combination of technology and human review in the months since. The company began fact-checking n...
Tags: Social, Facebook, Mexico, Social Media, Tech, Syria, Free Syrian Army, Today Facebook, Azaz Syria, Fake News


CMWorld Interview: Thinking Inside the (Answer) Box with Courtney Cox

In a digital marketing career that has spanned numerous roles, often with a heavy focus on SEO, Courtney Cox has watched plenty of trends come and go. But like many of us, she’s convinced that answer boxes (or “featured snippets,” or “position zero,” as you will) hold the key to search success going forward. Not only do these “best answer” results attain prime visibility on SERPs, but as voice search continues to grow more prominent , they are likely to become the only result f...
Tags: Google, Amazon, Digital, Seo, Content Marketing, Healthcare, Tina Fey, Content Marketing World, Cox, Courtney, Courtney Cox, Amazon Alexa, Cleveland OH, Etsy Google, Google Home, Children 's Health


Retirement Nest Egg Calculators: Running Out of Money vs. Running Out of Time

If you have researched retirement at all (early or otherwise), you’ve probably ran across various retirement calculators online. You input how much money you have (or plan to have), your asset allocation, and it spits out some numbers. This Vanguard Retirement Nest Egg Calculator is a good example of a simple version. Let’s try an example. If I am 40 years old and thus assume I have up to 50 years left in retirement, and I want to maintain a 4% withdrawal rate ($40,000 a year from a $1,000,0...
Tags: Retirement, Marketing, Investing, Nice, Monte Carlo, Tools & Calculators, Vanguard Retirement Nest Egg Calculator


Instagram Targets YouTube With 10 - 60 Minute Videos, Passes 1 Billion Users

Instagram now has 1billion users globally, up an impressive 200 million from September of last year. Anchoring its next chapter is an aggressive move into longer form video, including expanding the allowed video length for all users. Instagram has launched IGTV, a new app for watching long-form, vertical videos. Videos will also be viewable within the regular Instagram app.  All Instagram users can now upload videos up to 10 minutes long (10X the previous 1 minute limit) and the most ...
Tags: Music, Instagram, Marketing, Social Media, Bruce Houghton, D.I.Y, YouTube & Video, IGTV, Instagram Help Center


World Cup Watch: McDonald’s Touts Makeovers, McDelivery and Mobile

As an official FIFA sponsor, McDonald’s usually has a field day with World Cup marketing, both at the global and local level. This year it’s also promoting McDelivery and its app in some local marketing, along with demonstrating how its fare, and its brand, can bring people together across languages and cultures. In one novel example, McDonald’s Panama turned one store into a Russian version of itself, changing its signage and hiring Russian girls to greet guests. Before we take you around the ...
Tags: UK, Australia, Mexico, France, Saudi Arabia, Germany, Russia, Singapore, Advertising, US, Spain, Egypt, Malaysia, Morocco, Italy, Fifa


Instagram To Lift 1 Minute Video Cap Later Today, YouTube Creators Lured

Instagram will launch a new video hub today and expand the 1 minute video length cap to a full 60 minutes, according to multiple sources. The announcement will be made at a press event at 9AM PT/ Noon ET today. A new longform Instagram video hub dubbed IGTV will be housed under the Explore tab, according to Techcrunch. "The videos will be full-screen, vertically oriented, and can have a resolution up to 4K. Users will be greeted with collection of Popular recent videos, and the option to Co...
Tags: Music, Instagram, Youtube, Marketing, Social Media, Bruce Houghton, D.I.Y, YouTube & Video


Celebrity Protects His and His Son’s IP

DJ Kahled and his son’s company sued an online retailer named Curtis Bordenave and his company, Business Moves Consulting, Inc., alleging that they are illegally using he and his son Asahd’s intellectual property. Most of you likely know who DJ Kahled is, but I had not heard of him before reading about this dispute.  When I asked my friend Friday night about him, she said “I know he is famous but I can’t tell you why.”  In looking at the Complaint, I found that “Kahled has enjoyed tremendous su...
Tags: New York, Beyonce, Instagram, Minnesota, Stephen Colbert, Jay Z, Articles, Nike, United States, Michael Jordan, Kylie Jenner, Seth Meyers, Civil Procedure, Counterfeits, Branding, Forbes


How To Show Up On The Top Of Google Search For Your Name

Knowing how to show up on Google search when someone enters your name is an extremely important skill that you need to master. Unfortunately most people don’t understand how to make your name searchable on Google – or why they should want to in the first place. So let’s get this clear right now, looking good when someone googles your name is important. Making your name appear first on Google is something that can have significant professional and personal benefits. Not controlling how your name ...
Tags: Google, Facebook, Twitter, Social Media, Cnn, How To, Branding, Google Google, Twitter Facebook LinkedIn Google, Brand-Yourself.com, BrandYourself University


Rothco Scoops Three Cannes Lions for ‘JFK Unsilenced’ at the 2018 International Festival of Creativity

At the 2018 Cannes Radio & Audio Lions awards ceremony Tuesday evening, Rothco, part of Accenture Interactive, took home three Cannes Lions trophies for its artificial intelligence (AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The campaign used specialist AI technology to create the speech the 35th US president was meant to make in Dallas on the day he was assassinated – The Dallas Trade Mart speech.The campaign picked up nods in three categories:● Gold: Innovation in Rad...
Tags: UK, London, New York City, Advertising, US, Tesco, Ireland, Art and design, Dallas, Jfk, Times, Cannes Lions, Lions, UK Ireland, Rothco, Alan Kelly


ARTICULATE STORYLINE: Dial-Up Interactivity with Custom Dials

by Kevin Siegel, COTP With Articulate Storyline, adding a high-level of interactivity is pretty easy if you begin with some of the built-in Interactive Objects. Take dials for instance. If you visit the Storyline 360 Insert tab on the Ribbon, Interactive Objects area, you'll find Button, Slider, Dial, Hotspot, Input, and Marker. If you click the Dial tool, you'll find three built-in Dials that are totally drag-and-drop ready. (You won't need to add any Triggers to the object to allo...
Tags: Seo, eLearning, Kevin, U S Coast Guard, Articulate Storyline, Kevin Siegel


Q: Things that mimic HQ Trivia. A: What are Facebook's new game shows?

Continue reading at AdAge.com [Author: [email protected] (Garett Sloane)]
Tags: Facebook, Advertising, Garett Sloane


Best money market rates and accounts of 2018

The best money market account will have two things: High rates. While not the most important aspect, a high APY can help boost your savings in the long term. Good features. A good money market account will allow you to easily access your money. That means convenient, easy-to-use web access and even things like checks and ATM cards. These things combined allow you to save effortlessly while having easy access to your money. But with so many money market accounts out there, which do you choos...
Tags: Saving, Marketing, Best, Wells Fargo, FDIC, Wells, ROTH IRA, CIT Bank, Discover Bank, Ally Bank, APY, Big Banks e g Bank of America Wells Fargo Chase


How to Get More Online Reviews for Your Business

Online reviews, when done well, create new customers. Done poorly, they repel potential customers. How important are online reviews? More than 80% of Americans trust them, according to BrightLocal research. A new study I just finished yesterday for my upcoming book with Daniel Lemin found that online reviews rank second—behind only friend and family recommendations—among the critical sources of information driving a consumer’s potential purchase. And among millennials? They trust online reviews...
Tags: Google, Seo, John, Tripadvisor, Caribbean, Antigua, Daniel Lemin, Baer Facts, Social Media Consulting, Online Customer Experience, Online Reviews Solicitation Playbook, Siboney Beach Club, Dickensen Bay Siboney


51 Items For Your Professional Career Portfolio + Examples

A well-structured professional career portfolio is one of your best tools in winning job opportunities, plain and simple. This means it’s time to roll up your sleeves and get to work on yours. One of the most common questions people have is about what to include in a portfolio, so we wanted to list some options for you. Even if you aren’t in need of totally revamping your career portfolio right now, you should keep an eye out below for items you can put together or start collecting for the futur...
Tags: Google, Job Search, Branding, People Skills, Don, Personal Branding, Brand Yourself, Work Performance, Career Portfolio, Items To Include In, Tool Skills, Demonstrate Your Data Skills


Red Nose Day Impact: 5 Questions With Walgreens CMO Adam Holyk

Walgreens has rolled up the impact of its continuing corporate support of Red Nose Day USA, which took place on May 24, and the results have been tangible—in fundraising for the kids-focused campaign—as well as intangible, in growing awareness of the need to end childhood poverty and in recognition of the efforts of the campaign’s many partners and collaborative spirit. Since beginning in the UK in 1985 as a charity based on the iconic symbol of a circus clown and backed by Comic Relief, wit...
Tags: Usa, UK, London, Benedict Cumberbatch, Nbc, Office, Advertising, US, America, Atlanta, Bbc, Walgreens, Julia Roberts, Atlantic, New Orleans, Facetime


5 Reasons To Release Your Music On Vinyl

While it would have been hard to believe a decade ago, vinyl is back on the charts as a medium of music consumption. In this piece we look at the pros and cons of putting your music on vinyl, and why a format that may seem cumbersome and expensive just might be worth the investment. ________________________________________   Guest post by Sylvia of Vinyl Price Comparison Search from Music Marketing Guy This is crazy: It was unthinkable toward the end of the Nineties, but what 2...
Tags: Music, Marketing, Guest Post, Music Business, Vault, Sylvia, D.I.Y, Retail & Vinyl, Sylvia of Vinyl Price Comparison Search


The World’s Worst Listing Photo?

Wow. Just Wow. If you enjoyed this post you’ll certainly enjoy these other ‘Just For Fun’ posts!
Tags: Real Estate, Funny, Marketing, Fail, Photo, World, Radio, Mls, Worst, Zillow, Just For Fun, World's Worst


Are You Marketing Like American Cheese?

I love cheese of all kinds except the Pasteurized, Processed yellowish Cheese Food gunk that we here in the USA call “American Cheese”. In my country this stuff, which is mass-produced in a factory, is often sold in individually packaged slices and is what McDonald’s puts on their Big Mac sandwiches. It’s as far from delicious natural cheeses like Gruyere and Brie and Cheddar as a my bike is from a 1961 Maserati 3500 GT Spyder by Vignale.
Tags: Usa, Writing, Advertising, Marketing, Copywriting, McDonald, Worst Practices


SCOTUS kills Quill, giving states more leeway to collect sales tax on online purchases

U.S. Supreme Court photo by Phil Roeder via Flickr CC Sorry most* U.S. shoppers. Whether you buy from your main street brick-and-mortar retailer or your favorite cyber mall, you're probably going to owe sales tax. Sorry, too, many U.S. businesses that rely on online, catalog and phone sales. You're going to have to devise ways to collect and remit sales tax (or at least report) on your remote transactions. The Supreme Court of the United States (SCOTUS) today ruled in South Dakota vs. Way...
Tags: Amazon, Business, Taxes, Supreme Court, Law, Congress, Colorado, Washington, Senate, Virginia, Court, Marketing, High Court, United States, North Dakota, South Dakota


PeerStreet Review: Real Estate Backed Loan Investments, My 22-Month Experience

Updated June 2018. I’ve now been investing in various real-estate crowdfunding platforms for over 3 years, with $30,000 currently invested. Over $25,000 of these funds are invested in real estate-backed loans at automated real-estate loans from PeerStreet (which recently passed $1 Billion in loans). For this type of lending, you have to be an accredited investor. Here’s my review after 22 months of being an investor. The basic premise of PeerStreet is simple. Real estate equity investo...
Tags: Real Estate, Marketing, Investing, Ira, Andreessen Horowitz, Misc, Michael Burry, FDIC, City National Bank, IRR, LendingClub, LTV, PeerStreet, Real Estate Backed Loan Investments My


Rachel Maddow: 'Ugh, I'm sorry' for losing it on live TV

On Tuesday night's edition of MSNBC's "The Rachel Maddow Show," Maddow broke down as she tried to share breaking news from the Associated Press. Journalist Justin Baragona captured the moment and shared it in a tweet that's closing in on 100,000 likes and nearly 50,000 retweets, resulting in Maddow becoming a trending topic on Twitter:Shortly thereafter Maddow took to Twitter herself, apologizing and offering context on her breakdown:Given the current political climate, Maddow's moment of humani...
Tags: Twitter, Rachel Maddow, Advertising, Associated Press, Msnbc, Maddow, Simon Dumenco, Justin Baragona, Rachel Maddow Show Maddow, Baragona


Mark Read, contender for Sorrell's old seat: WPP 'clearly' needs a new beating heart

Wunderman Global CEO Mark Read was thrust into the spotlight in April, when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation and that Read and his colleague Andrew Scott would step in as chief operating officers.Read had been floated in past years as a possible successor to WPP's iconic leader, but WPP always remained quiet about its potential future leadership. As far back as a dozen years ago, Read was considered to be one of Sorrell's "right-hand men."We ...
Tags: Advertising, Read, Cannes Lions, WPP, Martin Sorrell, Andrew Scott, Sorrell, Mark Read, Megan Graham, Wunderman Global



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