Marketing


 

How to Identify High Quality Bloggers & Improve Your Blogger Outreach

For those of us that do influencer marketing and blogger outreach, we deal with bloggers on a daily basis and like everything; there are those that are genuine and truly care about their subject, and those that have seen an opportunity to get free stuff and/or make easy money. Fortunately, these are becoming less and less common, but how do you tell which is which? Well this post will give you a rundown of what you should be looking for, some tools you can use to help you and some general advice...
Tags: Google, Content Marketing, Spain, Blogging, Sem, Influencer Marketing, The Digital Marketing Blog, Buzzsumo, Blogger Outreach, Blog Posts


Home Improvement: 4 Steps To Picking The Right Paint Color

A relatively inexpensive way to make a room look new again is to paint the walls a different color.  I use the word relatively because while it’s certainly cheaper to paint a room than to replace the flooring or the furniture in it, at $40 or more a gallon paint can still be a significant expense.    This is especially true when you aren’t happy with your initial color choice and have to buy a second or even third color. By following these steps, you can reduce the risk of buying unnecessary ex...
Tags: Home, Saving Money, Home Improvement, Marketing, Painting


Amazon Goes Grocery Shopping (Thinks Out Loud Episode 197)

Looking to drive results for your business? Click here to learn more. Amazon Goes Grocery Shopping (Thinks Out Loud Episode 197) – Headlines and Show Notes Thinks Out Loud Episode 13: It’s All E-commerce It’s All E-commerce It’s All E-Commerce, Revisited Is E-commerce Destined to Win? Finding and Following Your Customer’s Digital Footprint [Updated: June, 2017] AI For Marketers: AI Makes Big Data Little (Thinks Out Loud Episode 196) Amazon’s New Customer – Stratechery by Ben Thompson Episod...
Tags: Google, Amazon, Seo, Walmart, Ben Thompson, Jeff Bezos, Stephen, Mary Meeker, Mackie Onyx Blackjack USB, Don, Wal Mart, Bezos, Tim Peter, Dan Primack, Dennis K Berman, Amazon Whole Foods


Intel Will Sponsor the Olympics to Showcase Virtual Reality Tech

Intel plans to sponsor the Olympics through 2024 in the company's latest bid to show off its technology through high-profile sports events.The chipmaker said it will partner with the International Olympic Committee to bring Intel's technology, such as virtual reality, 360-degree video, artificial intelligence and drones, to enhance the Olympic Games.Intel is signing on at a time when global interest in the Olympics is waning. TV ratings have fallen and cities have dropped out of the running to h...
Tags: Advertising, Intel, International Olympic Committee, Santa Clara California


Der Tagesspiegel: Soccer

soccer_aotw_1.jpg soccer_aotw_1.jpg  
Tags: Advertising, Der Tagesspiegel


OPINION: LaunchSpark Founder Sparks New Ideas for Instagram Marketing

The following is a guest contributed post from Shawn Arora, the founder of LaunchSpark Instagram is a popular and highly engaging social media platform. In just seven years, Instagram has significantly increased its user base in almost all demographic groups, and now helps users share roughly 80 million new photos every day. According to Forrester Research, there is a 4.21% per follower engagement rate for every Instagram post. This is 120 times higher than Twitter and 58 times higher than Faceb...
Tags: News, Instagram, Opinion, Marketing, Starbucks, Announcements, Forrester Research, Platforms, Instagram Marketing, Facebook Instagram, LaunchSpark, Shawn Arora, LaunchSpark Instagram, Facebook For marketers Instagram, Facebook Since Facebook, Pilot Pen USA


5 retail trends you can’t afford to miss

Unless you’ve been living in a cave for the past few years, you haven’t missed how dramatically the retail industry and shopping has changed.  But with so much change, it’s sometimes hard to tell the forest for the trees.  Thankfully the folks at RetailNext have identified five retail trends that you can’t afford to miss. Facebook Like Google Plus One Tags:  retail retail trends
Tags: Marketing, Facebook Like Google, Retailnext


Telefónica: #Relove

#Relove - Vivo #Relove - Vivo Video of #Relove - Vivo
Tags: Advertising


WORLDZ Summit 2017 : Forward-thinking with some of the world's most successful brands and the people who run them

Gathering some of the brightest and most creative brains and brands in one place, WORLDZ is more than an event—it's also a community. With speakers ranging from Shiza Shahid (CEO of The Malala Fund) to Marc Mathieu (CMO of Samsung) to Brad Jenkins...... Continue Reading... googletag.pubads().definePassback('1006677/coolhunting_v6_ROS_1x1_tracking', [[1,1]]).setTargeting('CHKeyword',['worldz_summit_2017']).display();
Tags: Design, Marketing, Samsung, Events, Brands, Culture, Festivals, Conventions, Socialmedia, Influencers, Brad Jenkins, Shiza Shahid, Marc Mathieu CMO


S4RB Hires As Business Grows

Solutions for Retail Brands (S4RB), a retail technology specialist that counts Walmart, Sam’s Club and Walgreens Boots Alliance among its clients, are establishing a new U.S. team to meet rising demand for its services. The UK-based company, which develops cloud-based software solutions and consultancy services for retailers to improve relationships with their own label suppliers and customers, has reported a 40% increase in orders year-on-year. This growth has largely been attributed to the fi...
Tags: UK, Featured, US, Manufacturers, Branding, Dallas Fort Worth, Charlotte NC, Walgreens Boots Alliance, Omni Hotel, Walmart Sam 's Club, Retail Brands, Forsey, S4RB, Solutions for Retail Brands Inc S4RB Inc, Kieran Forsey, S4RB Inc


Groupama Biztosító: The future: this is how you can live in 30 years time

The future: this is how you can live in 30 years time The future: this is how you can live in 30 years time Video of The future: this is how you can live in 30 years time
Tags: Advertising, Groupama


Maersk: The Legend of David Li

The Legend of David Li Trade inspires ideas to travel, drives businesses to grow and enables people to prosper. Trade accounts for roughly 60% of global GDP and it’s the pulse of the global economy. In a series of short films Maersk, the world’s No 1shipping group, salutes the traders. Meet David and Sefa, Emma & Claire. The Legend of David Li Video of The Legend...
Tags: Advertising, David, David Li, David Li Trade, David Li Video


​Moz Local Report: Who's Winning Wealth Management?

Posted by Dr-PeteAs more people look for financial advice online, brick-and-mortar wealth management firms and financial advisors are competing harder than ever for search customers. More than 70% of millennials use search engines for research, and 15% of 18–34 year-olds are turning directly to search engines for financial advice. As consumers in their 20s and 30s grow their wealth, have families, and begin planning for the future, who is best situated to capture their attention online? This tur...
Tags: Google, US, Seo, Chicago, United States, Morgan Stanley, Wall Street Journal, WSJ, SoFi, Glassdoor, Cpc, Google Adwords, Robert Half, Pete, Edward Jones, Investopedia


In This Dystopian Sci-Fi Film from Budweiser, Beer Can Set You Free

In the U.S., Budweiser has been plugging its Made-in-America message with U.S.A.-themed ads and labels. In China, obviously, it has a different tactic. Budweiser's new summer campaign there involves electronic dance music and a sci-fi film set in a dystopian future where a bottle of Bud can set you free.The four-and-a-half-minute ad, by CAA Marketing, features pop superstar Eason Chan as a bartender who helps actress Fish Liew escape from a gray, monotonous world, finding refuge in a dance club ...
Tags: China, Advertising, America, Budweiser, CAA Marketing, Angela Doland, U S Budweiser, Eason Chan, Euromonitor International Budweiser


Happily Ever After: 5 Questions With John Myers, Toyota USA

One of the best things that happened to the new Toyota CH-R is that the brand the car was supposed to represent—Scion—disappeared a couple of years ago. So Toyota Motor Corp. plugged the subcompact crossover vehicle into a hole in its own vehicle lineup, taking the CH-R upscale in the process. It’s quite a story, which inspired a story-based launch campaign to bring the C-HR (which stands for “Coupe-High Rider”) to market. The new crossover stars in an online video series that updates fairy ...
Tags: Usa, Youtube, New York City, Advertising, US, Mtv, Toyota, Toyota Motor Corp, Meyers, Toyota USA, Toyota Motor Sales, John Myers, Toyota Motor Sales USA, Español, Fader Magazine, Ed Laukes


IAB Tech Lab Releases Header Bidding Technology Standard for Public Comment

New Global Standard Will Institute a Unified Technical Foundation to Allow for Expansion and Innovation in the Dynamic Header Bidding Arena NEW YORK – The IAB Technology Laboratory released for public comment “Standard Header Container Integration with an Ad Server,” a standard for header bidding that establishes the foundational requirements needed to support the adoption […] The post IAB Tech Lab Releases Header Bidding Technology Standard for Public Comment appeared first on Ad Tech Daily.
Tags: Advertising, IAB Technology Laboratory, Standard Header Container Integration


Merkle and Pega Bring Adtech, Martech Together with Unified Data Management Platform Launch

CAMBRIDGE, Mass. & COLUMBIA, Md. – Merkle, a leading technology-enabled, data-driven performance marketing agency, and Pegasystems, a leading provider of customer engagement software, today announced the launch of the Unified Data Management Platform (DMP), a solution that unifies adtech and martech to enable more effective and relevant digital ad campaigns and omni-channel experiences. By combining […] The post Merkle and Pega Bring Adtech, Martech Together with Unified Data Management Platform...
Tags: Advertising, Press Releases, Merkle, Pegasystems, Pega, DMP, Ad & Media Strategies, Digital Intelligence, Ad Products, Data Management Platform, Data Management Platforms, Pega Bring Adtech Martech, Unified Data Management Platform Launch, CAMBRIDGE Mass COLUMBIA, Unified Data Management Platform DMP


Senate mostly follows House plans to kill Obamacare taxes

Here's a look at eight Affordable Care Act taxes that Republicans in both the House and Senate agree on eliminating. Senate Minority Leader Sen. Chuck Schumer (D-New York), joined by Sen. Patty Murray (D-Washington) and a mostly hidden Sen. Ron Wyden (D-Oregon) held a press conference today to denounce as "meaner" their GOP Senate colleagues' version of health care reform to replace Obamacare. (Photo courtesy Sen. Schumer's Twitter account) The Senate today finally revealed its version...
Tags: New York, Obamacare, Obama, Washington, Fsa, Kentucky, Oregon, Senate, Marketing, Gop, United States, House, Mitch McConnell, Medicare, Agi, ACA


WWF: Remains

remains_0.jpg Museums display items, objects, and artifacts that have become significant to mankind's history. If we continue to buy seafood not coming from sustainable resources, fish will soon become a distant memory—exhibited in museums as remains. remains_0.jpg  
Tags: Advertising


Foot Locker: Foot Locker Draft 2017 - Father’s Day

Foot Locker x “Father’s Day” feat. Lonzo Ball, De’Aaron Fox, Jayson Tatum and Jonathan Isaac Foot Locker x “Father’s Day” feat. Lonzo Ball, De’Aaron Fox, Jayson Tatum and Jonathan Isaac Video of Foot Locker x “Father’s Day” feat. Lonzo Ball, De’Aaron Fox, Jayson Tatum and Jonathan Isaac
Tags: Advertising, Lonzo Ball De'Aaron Fox Jayson Tatum, Jonathan Isaac Foot Locker, Jonathan Isaac Video of Foot Locker


Toyota: Shorts - Story No. 1

Toyota Shorts - Story no.1 Toyota Shorts - Story no.1 Video of Toyota Shorts - Story no.1
Tags: Advertising


Citibank: Save Time

Citi: Save Time Citi: Save Time Video of Citi: Save Time
Tags: Advertising, Citibank


Marketer's Brief: Happy First Day of Summer! Now Go Back to School

MovesICYMI, General Mills named former Coca-Cola marketer Ivan Pollard as its global chief marketing officer. He spoke with Ad Age by phone about the new role.Contributing: Jessica Wohl, Adrianne Pasquarelli, Jack Neff, Bradley Johnson Continue reading at AdAge.com
Tags: Advertising, Coca Cola, Mills, Ivan Pollard


Nice Work If You Can Get It: As May C3 Ratings Fall 14%, Network Ad Revenue Rises

The final month of the 2016-17 broadcast season was something of a disaster from a ratings perspective, although in keeping with the dynamics of the TV marketplace, the exodus of viewers didn't precipitate a drop in ad spending.According to new research from Standard Media Index, broadcast ad revenue in May ticked up 1% over the month a year earlier, as the networks booked some $1.36 billion in commercial time. Broadcasters registered the slight increase despite having to gut out a 13% drop in p...
Tags: Advertising, Anthony Crupi, Standard Media Index, Network Ad Revenue Rises


Advertising Revenues Hit $19.6 Billion in Q1 2017, Climbing 23% Year-over-Year, According to IAB

Revenues Mark the Highest Q1 Earnings on Record NEW YORK – The first quarter of 2017 marked the highest ever Q1 earnings for digital advertising in the U.S., hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. Climbing 23 […] The post Advertising Revenues Hit $19.6 Billion in Q1 2017, Climbing 23% Year-over-Year, According to IAB appeared first on Ad Tech Daily.
Tags: Advertising, US, Press Releases, Advertising Revenues, Interactive Advertising Bureau, Online Media, Iab, Media Buying, Interactive Advertising Bureau IAB, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Pwc US


SDF podcast 9: Either back to the future or fast forward to a new normal

NHC SDF podcast 9: Either back to the future or fast forward to a new normal In the latest episode 9 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with regulars Sam Knowles and me, we enjoyed a wide-ranging, lively conversation over the course of 45 minutes on topics as diverse as the 2017 general election campaign (what went wrong for Theresa May and the Conservatives with a clear focus on the politics) and the latest global communications report from the Annenberg...
Tags: Business, Technology, Social Networks, Big Data, France, Marketing, Trends, Social Media, Communication, Public Relations, Eu, Society, Blogging, Web, Theresa May, Netherlands


Wearables Giant Hopes to Shoot and Score in the NBA

Our sister site MHW reported Tuesday that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand. According to a provided statement, Fitbit is now the “Official Wearable” and “Official Sleep Tracker” of the Minnesota Timberwolves, Minnesota Lynx and Iowa Wolves in a partnership that extends to the court, arena, back-office and fans. In short, Fi...
Tags: Technology, Marketing, Nba, Fitbit, Minnesota Timberwolves, Timberwolves, Iowa Wolves, Minnesota Timberwolves Minnesota Lynx, Ethan Casson


mophie: Charging Made Easy - Ship

mophie_redoneprint_ship.jpg mophie_redoneprint_ship.jpg  
Tags: Advertising


Nestle: Coffee Taproom

Nescafé Coffee Taproom Nescafé Coffee Taproom Video of Nescafé Coffee Taproom
Tags: Advertising, Nestle


Gillette: Girl

girl_final.jpg Whenever you don't shave properly, bad scratches happen which could put your relationship in jeopardy. girl_final.jpg  
Tags: Advertising, Gillette



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