Marketing


 

8 Tools That Can Multiply Your Instagram Marketing Effectiveness

Instagram's spiking popularity has caused artists to flock to it as a primary promotional channel, and amassing an engaged set of Instagram followers has become an essential part of any musician's online presence. Here we look at tools for increasing the effectiveness of your Instagram marketing. __________________________ Guest post by Nancy Grace The recent explosion in the popularity of Instagram has captured the attention of marketers everywhere. It has become increasingly import...
Tags: Music, Pinterest, Instagram, Marketing, Social Media, Guest Post, Buffer, Music Business, Music Tech, Twitter Linkedin, Crowdfire, D.I.Y, Font Candy Font Candy


The Station: Office

Video of TheStation_مكانك مو هنا_Office
Tags: Advertising


lastminute.com Group Partners with Rough Guides to Create a United Offer for Travel Marketing

First-of-its-kind affiliation between an online travel agency and a travel publisher London: lastminute.com group launched a brand new digital advertising proposition in partnership with travel publisher Rough Guides, to offer brands exceptional reach when it comes to travel. The two companies will combine their rich first-party data and targeting capabilities to allow for smarter, more accurate targeting […] The post lastminute.com Group Partners with Rough Guides to Create a United Offer for T...
Tags: London, Advertising, Press Releases, Online Media, Digital Marketing, Rough Guides, Media Buying, Ad & Media Strategies, Monetization Strategy, Lastminute.com, Travel Advertising, LastMinute com Group, Group Partners


Instagram now tells everyone when you’re active, here’s how to hide it

Another day, another feature nobody asked for. Facebook subsidiary Instagram has now enabled activity status in direct messages: this means that practically all of your friends will now be able to see when the last time you were actively using the app was. The feature rolled out as part of the latest updates for Android and iOS – so at least you know everyone is getting the same deal. In case you were wondering how this looks, Instagram now displays a line indicating the last time a user was act...
Tags: Startups, Facebook, Apps, Instagram, Social Media, Shareables


Local SEO Tips for Attorneys [INFOGRAPHIC]

To realize the importance of being proficient at Local SEO, all you have to do is search for your area of practice on Google.  Without even typing in a city or state, Google will serve up law firms that match your search query that are geographically closest to you.  Google knows that if you are looking for a lawyer, it is highly likely you’ll want one that is close to you.  Hence the importance of optimizing your law firm website for Local Search. Of course, your competitors are probably gettin...
Tags: Google, Law, Seo, Local Seo, SEO for law firms, Seo For Lawyers


Agency Brief: Mr. President, Music and McDonald's

Happy Friday! The week started off with us remembering the legacy of Rev. Martin Luther King Jr. on Monday and it will wind down tomorrow with the Women's March in cities around the world. We expect to see lots of agencies supporting the cause with signs, t-shirts and more.Now on to this week's agency roundup.Hey Mr. President! Continue reading at AdAge.com [Author: [email protected] (Lindsay Stein)]
Tags: Advertising, Rev Martin Luther King Jr, Lindsay Stein, McDonald s. Happy


American Standard: Phone and Remotes

Video of Phones and Remotes
Tags: Advertising, American Standard


Charlie Munger’s Life as a Financial Independence Blueprint

Charles Munger is probably best known as the Vice Chairman of Berkshire Hathaway and partner of Warren Buffett. The University of Michigan Ross School of Business recently shared a hour-long talk with Munger on YouTube (embedded below). Munger has plenty of mentions on this site already, but my main takeaway from this talk was a more nuanced overview of his early years and how he personally achieved financial independence before really getting involved with Warren Buffett. Here is a summa...
Tags: Facebook, Entrepreneurial, Retirement, Stanford, Marketing, Bitcoin, Inspirational, Berkshire Hathaway, Warren Buffett, Bill, University Of Michigan, Self-employment, Harvard Law School, Munger, Charlie Munger, Charles Munger


Education is the Key to Success in Mobile

The following is a guest contributed post by Jocelyn Sheltraw, Senior Director, Mobile of Rubicon Project. The latest numbers are in, and for the first time, advertisers are spending more on digital than on TV. Within digital some 70% of those dollars go to mobile, a number that eMarketer expects to rise to 80% by 2021. Every year is “the year of mobile,” so much so that it’s hardly worth saying anymore. One doesn’t need the numbers to see it, really. The more time you (and your kids) spend glue...
Tags: Mobile, Opinion, Marketing, Emarketer, Mobile of Rubicon Project, Jocelyn Sheltraw, Nielsen The Mobile Marketing Association


Jagermeister: Ice Cold Oppikoppi 2017

Oppikoppi is a beloved South African festival that takes place at what is affectionately known as 'The Dust Bowl' in Limpopo. The festival is all about community and great local and international music so in 2017 Jägermeister unveiled the MeisterHaus - an orange German house that stands tall amongst the fever trees, a place where festival goers can escape the heat with an Ice Cold Shot, enjoy a lime infused Jäger cocktail or just chill out and listen to the uplifting sounds Jä...
Tags: Advertising, Limpopo, Jägermeister, Oppikoppi


Aki Technologies Appoints Orr Orenstein COO

Mobile Ad Pioneer to Accelerate Mobile Marketing Science Platform’s Growth Aki Technologies (http://www.a.ki), the moment marketing science platform, announced that Orr Orenstein has joined its executive management team as Chief Operating Officer. Orenstein had previously teamed up with Aki founders Scott Swanson and Alvaro Bravo on Mobile Theory, the industry’s first brand-focused mobile advertising technology […] The post Aki Technologies Appoints Orr Orenstein COO appeared first on Ad Tech Da...
Tags: Advertising, Press Releases, Digital Marketing, Scott Swanson, AKI, ORENSTEIN, Ad & Media Strategies, People in Ad Tech, Moment Marketing, Aki Technologies, Orr Orenstein, Aki Technologies Appoints Orr Orenstein COO, Alvaro Bravo


Churchill Takes The Sting Out Of Vandalism In ‘Shameful Tattoo’

The latest ad in the ‘Objects’ series promotes Churchill’s new Vandalism Cover.Churchill has launched its new TV advert ‘Shameful Tattoo’, promoting its new Motor Insurance offer – Churchill’s Vandalism Cover, where its customers no claim discount is protected if they claim after their car is vandalised*. Created by WCRS and directed by Joseph Mann, the ad is the latest in Churchill’s ‘Objects’ series and features Churchie comforting a talking car (voiced by Josh Widecombe) who has been marked w...
Tags: Advertising, Art and design, Emmerdale, Churchill, Motor Insurance, WCRS, Joshua Smith, BlinkInk, Churchie, Paul Harrison, Gloria J, Joseph Mann, Vandalism Cover Churchill, Josh Widecombe, March Lucy Brooksbank Head of Marketing, Emma Marsland


Twitter Link Roundup #321 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

Memes—images that are combined with other images, words, or phrases, often to humorous effect—are ubiquitous on the internet. You can find memes on every social media outlet. They get national media coverage, support political movements, and even contribute to our modern vernacular. Yasss! To understand the importance of memes and how they have become both a platform and a voice for a generation, read this great piece on The Atlantic. If all else, we can thank them for bringing Nusret Gökçe to ...
Tags: Twitter, Design, Leadership, Small Business, Inspiration, Marketing, Sales, Entrepreneur, Strategy, Atlantic, Ross, Branding, Twitter link roundups, Nusret Gökce


Social Media Planning Around Popular Events

Many of us have been there before – you realize it’s the Oscars and you scramble to find something worthy of posting. But, what if you planned ahead instead of scrambling to find something that could potentially work? This saves you time in the long run and allows you to share quality content across your social channels that your audience can engage with. It can also help attract new followers, too.  Planning social content in advance ensures you always have quality content to share with your a...
Tags: Social Media, Seo, Social Media Marketing, Social Media Strategy, Event Marketing, Social media event marketing


‘Bloggergate’ fiasco leads Dublin hotel to ban bloggers in the most hilarious way possible

An Irish hotel has banned bloggers and other influencers after a 22-year-old YouTuber broke down in tears when she was refused free accomodation. Elle Darby, a UK-based social media influencer first emailed Charleville Lodge in Dublin to seek a tit for tat arrangement seeking a free five night accommodation in exchange for bringing attention to the boutique hotel. She touted her 87,000 YouTube subscribers and 76,000 Instagram followers before continuing: My partner and I are planning to come to ...
Tags: Startups, UK, Social Media, Dublin, Shareables, Elle Darby, Charleville Lodge


The Internet Has Made Americans More Casual About Religion

Contrary to what you might assume after hate-browsing Facebook, it seems the internet may have actually made people less dogmatic about religion. A recent study published in the Journal for the Scientific Study of Religion has found evidence that the more we use the internet, the less likely we are to have a specific…Read more...
Tags: Facebook, Science, Internet, Religion, Social Media


The Friday Deal! Save $75!

It’s Friday! This weeks deal is buy five single property Website licenses, get one free. That’s a $75 saving! Our most frequently asked questions: Q: Is the domain name included? A: Yes! Q: Are there additional or recurring charges/costs? A: No! Q: When does the single property Website expire? A: Each single property Website lasts one year from activation which is the moment you decide to pick a domain name and make it live. If you have multiple single property licenses they can sit in your ac...
Tags: Marketing, Sale, Online, Radio, Listing, Discount, Offer, Coupon, AgencyLogic, Powersite, Single Property Website, Power Site, Power Sites, PowerSites, Virtual Tour, Virtual Tours


Soundcharts’ David Weiszfeld On Monitoring Social, Streams

In this interview David Weiszfeld sat down to discuss his successful startup venture Soundcharts, which acts as a system for monitoring artists' activity on social media and streaming platforms. _______________________ Guest post by James Martin of Midem After leaving Universal Music France in 2013, David Weiszfeld founded an artist management company with its own system for monitoring its artists’ activity on social media, streaming playlists and more. Called Soundcharts, this sys...
Tags: Music, France, Social Media, Pandora, Guest Post, James Martin, Music Business, Music Tech, Midem, Midemlab, Alexandre Deniot, Startups & Funding, David Weiszfeld, On Monitoring Social Streams, Weiszfeld, June Soundcharts


Zara Leads Interbrand’s Best Spanish Brands 2017

Zara has been named #1 in Interbrand’s just-released Best Spanish Brands 2017 report. The world’s biggest apparel retailer is first among Spain’s leading 30 brands, chosen for their brand valuation and representing “the global vanguard and on the verge of new important developments,” meriting recognition and attention both domestically and abroad. The new class of Spain’s 30 most valuable brands represents a cross-sector of the country’s rich portfolio of sectors: financial services, telecom...
Tags: Europe, John Lewis, China, India, Uncategorized, Advertising, Digital, US, Spain, European Union, ISO, Belarus, Zara, Madrid, Santander, Inditex


Infinity Ward: Evolution of War

Infinity Ward is a developer of games like Call of Duty (CoD) that has been evolving more and more its quality, bringing happiness and euphoria to its players. On the other hand the various threats of a probable third world war is not a good thing for all of us. Even for lovers of video game wars. evolution-of-war.png  
Tags: Advertising, Infinity Ward


Leverage The Power Of Amazon For Your Business

Your business could probably benefit from a few million more customers, right? Then why aren’t you selling on Amazon?
Tags: Amazon, Infographics, Seo, Power Of Amazon


Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock ‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge. If any brands haven’t already shifted their Facebook strategy e...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, AMP, Cvs, Online Marketing News, Johnson Johnson, Mediapost, Lee Odden, CVS Health Corp, LinkedIn Marketing Solutions, Tom Fishburne, Wall Street Journal Google, Sprout Social


Fines For Companies Breaking Anti-Spam Rules Reach New Highs

The following is a guest contributed post from Henry Cazalet. Henry is Director and co-founder of The SMS Works which provides a low cost and reliable SMS API for developers. He’s been involved in the world of business SMS and mobile marketing since 1999.  The ICO has been taking increasing interest in companies that break data protection and anti-spam rules and it’s not holding back in heavily fining organizations that are in breach of the regulations. Since August 2015, The ICO has issued fine...
Tags: News, Marketing, Spam, Announcements, Ico, Elizabeth Denham, Steve Eckersley, Keurboom Communications, Henry Cazalet Henry


Emirates: The Special Occassion Upgrade Trick

The Special Occasion Upgrade Trick | Upgrade Your Airline | Emirates Economy The Special Occasion Upgrade Trick | Upgrade Your Airline | Emirates Economy Video of The Special Occasion Upgrade Trick | Upgrade Your Airline | Emirates Economy
Tags: Advertising


Sexist midcentury ads re-created, flipping gender roles

Visual artist and photographer Eli Rezkallah has turned the tables on some of the most nauseatingly-sexist (and 100% real) midcentury ads in his latest project, In a parallel universe. He writes: Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties”. Although I know that not all men think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where role...
Tags: Post, News, Sexism, Advertising, Mad Men, Eli Rezkallah, Turning the Tables, In a parallel universe, Sexist Poison


Shinzo Abe's Party Wants Japan Ready for Video Games in Olympics

Japan's ruling party wants to legalize professional gaming tournaments, joining a groundswell that started last summer amid speculation that video games will become an Olympic medal sport by 2024.Arcane laws meant to stop illegal gambling have prevented paid video game tournaments in Japan, stunting the domestic market even as esports has become a multibillion-dollar global industry. Over the past few months, negotiations between four esports groups and Japan's consumer protection agency have yi...
Tags: Japan, Advertising, Shinzo Abe, Liberal Democratic Party, Shinzo Abe s Party Wants Japan Ready, Takeo Kawamura


Watch Fake Wolf Blitzer (Jimmy Kimmel's Dad) Accept a (Fake) Fake News Award

President Trump's much-hyped Fake News Awards came so late in the day on Wednesdaysee Angela Doland's take on them in today's Ad Age Wake-Up Callthat he missed getting them included on "Jimmy Kimmel Live" (which is taped before a live studio audience, but doesn't actually air live). But that didn't stop Kimmel from bringing on CNN anchor Wolf Blitzer via satellite to accept a "Dishonest & Corrupt Media Award"a trophy topped by a child's fist with a raised middle finger (which was blurred out on ...
Tags: Rachel Maddow, Jimmy Kimmel, Advertising, Cnn, Trump, Wolf Blitzer, Kimmel, Rachel, Blitzer, Angela Doland, Simon Dumenco, James Kimmel, Fake Wolf Blitzer, Joan Iacono Kimmel


Mars Inc. Begins Major Global Media Agency Review

Mars Inc. wants to move from a three-agency media structure to using a single global media partner. On Thursday, it announced a review process that could take the rest of the year.The pet care, confectionery and packaged food marketer said it would transform its approach to media buying and planning across most of its portfolio."We want to make sure we keep pushing the boundaries in how we reach our consumers; being quicker, bolder and more innovative with our choices in this ever-changing media...
Tags: Advertising, Mars Inc, Jessica Wohl, Andrew Clarke, Mars Inc Begins Major Global Media Agency Review


Laundry Service Bags Celestial Seasonings Tea

Celestial Seasonings, a tea brand that has been part of consumers' lives since 1969, is looking for a new spin with Laundry Service.The agency begins working with Celestial Seasonings following an internally run review in which it was awarded digital media, social strategy, creative, content creation, community management, and media buying for the company. R/GA Chicago previously worked on the business. Representatives from R/GA were not immediately available for comment.Celestial Seasonings Vic...
Tags: Advertising, Tim Collins, Lindsay Stein, R GA Chicago, Laundry Service


Galicia Ambiental: Trees of Ash

"Arbores de Cinza"(Trees of ash) is a symbolic action carried out in collaboration with Tiempo BBDO, through which you can make a donation that will go to programs of reforestation of devastated areas. In return, those who collaborate will receive at home the ashes of one of the thousands of trees burned, with instructions to be used as natural fertilizer and grow with them other plants. The funds raised will go to a special program to recover Galicia from the epicenter of the...
Tags: Advertising, Galicia, Tiempo BBDO, Chamdebrito Pontevedra, Chamdebrito



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