Marketing


 

Google's Blue Pool Table Room


Tags: Google, Seo, Search Engine Photo Of The Day


Let's Make Shopping More Inclusive

Diverse and inclusive advertising has been a hot topic in the industry for a few years now. Today, brands that do not show diversity of age, gender, color, or body type, etc. often face backlash from shoppers. The trend, however is going one step further with brands and retailers exploring new ways to embrace inclusivity. It is no longer enough to show inclusive imagery; the brand must also talk the talk. Fashion has been one of the most active categories so far, launching new initiatives to ma...
Tags: Google, Sem, Retail, Tommy Hilfiger, Asos, Alexa, Shopper Mindsets, Shopper Culture, Shopper Marketing, Audience Understanding, Shopping Behavior, Morrison, Zagat, Morse, Retail Trends, Shopper


Canon EOS 5D Mark IV DSLR Camera Review

Canon.com This makes for great Summer vacation shooting!!! Features – New 30.4 Megapixel full-frame CMOS sensor for versatile shooting in nearly any light, with ISO range 100-32000; expandable up to 50-102400 (equivalent ISO). – 4K Motion JPEG video (DCI cinema-type 4096 x 2160) at 30p or 24p; in-camera still frame grab* of 4K 8.8-Megapixel images; multiple video options include Full HD up to 60p, and HD up to 120p. – Superb Dual Pixel CMOS AF for responsive and smooth AF during video or...
Tags: Reviews, Seo, ISO, Cameras, Canon, UTC, Chris Voss, Megapixel, DSLR Camera Review, Digital Lens Optimizer


Facebook is going back to college

Ryan Craig Contributor Ryan Craig is managing director of University Ventures. More posts by this contributor Broadening education investments to full-stack solutions College for the 21st century Kids these days take a greater interest in practical things than we give them credit for. For example, this summer my 12-year-old son Leo was at sleepaway camp in Canada. When we received his first letter home, among camp platitudes, the t...
Tags: Startups, Facebook, Column, Instagram, Education, College, Youth, Digital, America, Social Media, Social Media Marketing, Netflix, Culture, Canada, United States, Higher Education


IRS voluntary tax preparer program gets federal court OK

After years of being lambasted for efforts to regulate tax preparers, the Internal Revenue Service is on a roll in its efforts to oversee certain tax professionals. A recently introduced bipartisan Senate bill would give the IRS the authority that many argue it doesn't have to set standards for tax professionals who aren't subject to other professional guidelines. This is not the first time such legislation has been introduced. But those previous bills never went anywhere. However, the tide now...
Tags: Maryland, Congress, Senate, Marketing, House, Treasury, Ohio, Bill, Loving, Irs, Lone Star State, Internal Revenue Service, Portman, Internal Revenue Service IRS, U S Court of Appeals for the District of Columbia, Cardin


Havas New York interns help company go green -- starting with the straws

In June, Havas New York Chief Creative Officer Harry Bernstein fielded more than 2,000 text messages from potential interns. The hopeful pitches were sent directly to his personal phone as part of the agency's "Text Me Harry Bee" campaign, a ploy to cut down on bureaucratic gatekeepers and cast a wider recruitment net focused on ideas rather than portfolio. He hired 50 as interns in the hopes that they would bring fresh ideas and leave a lasting impact on the agency itself.They have. Last week, ...
Tags: Advertising, Starbucks, Havas, Havas New York, Harry Bernstein, Hsien Sherwood


Kroger Launching Private Brands in China

Today Cincinnati based grocer Kroger announced a pilot with Alibaba Group’s Tmall Global platform. Kroger’s new online store introduces Kroger private brands to international customers for the first time. Kroger’s online store test will start with select Simple Truth items, providing Alibaba’s more than half a billion Chinese consumers with easy access to America’s largest natural and organic brand. “E-commerce enables Kroger to quickly scale to reach new customers and markets where we don’t o...
Tags: Featured, China, America, Alibaba, Alibaba Group, Grocery, Branding, Cincinnati, Kroger, Simple Truth, Tmall Global, Yael Cosset Kroger, Kroger Launching Private Brands, China Simple Truth


Taking more risk does not guarantee more reward

W hen you’re teaching somebody a new subject, simplifications can creep in. Rules of thumb at best. Outright untruths in the extreme. For example: The simile “as blind as a bat” isn’t true – many bats see better than we do. (Maybe they’re also better than us at similes?) Christopher Columbus didn’t think the world was flat. The notion combines scientific and terrestrial exploration into a neat historical parable, but even the Ancient Greeks and Romans knew the Earth was probably a sphere. (...
Tags: Amazon, Japan, UK, Germany, Marketing, US, Risk, Investing, Earth, Deutsche Bank, Columbus, Christopher Columbus, Deutsche, Italy Germany, Germany Italy, Jim Reid


Nearly 50k people have blocked Twitter’s biggest advertisers over the Alex Jones debacle (and you can too)

Alex Jones can’t win these days. As the unofficial mascot of conspiracy theorists everywhere, Jones — the man who answers the question: What happens when you turn human skin inside-out and continue to wear it? — has seen his beloved InfoWars brand blocked on every major platform that isn’t a microblogging site disguised as a smoldering dumpster fire. Jones has 99 problems, currently, and the internet is the biggest of said problems, according to a botched lyrical representation of a Jay-Z song. ...
Tags: Startups, Jay Z, Social Media, Jones, Alex Jones


10 SEO Tips for Launching a Real Estate Website

by Robert Clough Real estate is a competitive business, which is why it isn't enough just to have a real estate website anymore. Your site needs to be optimized to ensure local homebuyers can find you when they search for realtors in your area. Here are 10 tips that'll improve your SEO game and make it easier for your site to be found. With your realtor license in hand, it's time to establish a beautiful real estate website. It's very rare for a business to excel these days without a ...
Tags: Google, Facebook, Twitter, Instagram, Seo, Seattle, Hgtv, Robert Clough, Google My Business Google Maps


Managing The Brand Licensing Ecosystem

If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck. This test implies that a person can identify an unknown subject by observing that subject’s habitual characteristics. If something has all the characteristics of a thing, it is probably that thing. So you have a logo, your corporate brand that stands for something – your brand reputation and relationship with your consumer. Once a licensed product is out of its packaging, and you put the product on...
Tags: Adidas, Vw, Nba, Volkswagen, Branding, Rawlings, Environmental Protection Agency EPA, Brand Research Brand Strategy Brand Licensing, Gorenje, Jacques de Vaucanson, Brand Licensing


How to lower car insurance in 4 steps

Car insurance rates are rising — by a lot. According to the Federal Consumer Price Index , consumers saw a 7.6% rise in car insurance from 2017 to 2018. That’s more than double the average annual rise in car insurance rates. Learning how to lower car insurance premiums is more important for consumers than ever. To help, I want to go over my system to do exactly that — as well as give you 10 great scripts to use to uncover even more savings. “Who has the cheapest car insurance?” How to lower...
Tags: Saving, Virginia, Marketing, Alabama, New Hampshire, Va, Money Management, Nascar, AAA, Ball, ND, UT, GEICO, Ga, ACME, Google Spreadsheet Here


Do You Need a Social Media Consultant?

Now, we may be biased, but whether you’re a small business or an established corporation, social media marketing is a vital marketing channel. However, you may be a one man show with not enough time to dedicate to social media or haven’t jumped on the bandwagon because you’re not exactly sure where to start. In either situation, you may consider hiring a social media consultant. Over the past 11 years, we’ve noticed a growing trend of companies bringing their marketing resources in house. Accor...
Tags: Social Media, Seo, Social Media Marketing, Social Media Agency, Social Media Strategy, Social Media Services, Social Media Consulting, Social Media Consultant


Encouraging kids to play dirty

Screen time for kids is a growing topic of conversation and also concern in many countries, with studies backing up that it's not good for childhood development.One brand is helping to incent and excite kids to go outside and get dirty (because then it can clean your clothes). Laundry detergent brand OMO (also known as Persil in some countries) created a book for kids that only revealed its content when rubbed with dirt. It's a great campaign, but interesting in that it creates more work for th...
Tags: Branding, A_blodder


The 2018 Pocket/Off-Market/Coming Soon Landscape

I wrote a post back in May of 2014 about using pocket listings to shift the balance of power away from the MLS. In it, I said this: Everyone trying the pocket listings strategy now, such as @Properties, is doing it between agents. I think a massive home run opportunity, is to build a marketplace for pocket listings with a consumer base rather than just agents. There are lots of details to sort out, of course. The end game, which is buyers checking app X first because of unique inventory — as opp...
Tags: Facebook, Featured, New York City, Marketing, San Francisco, Chicago, Radio, Mls, Seattle, Zillow, Cto, Redfin, Glenn Kelman, Don, Glenn, Zenlist


Bertelsmann erhöht Ausgaben für Kreativinhalte - Buecher.at

Buecher.at Bertelsmann erhöht Ausgaben für Kreativinhalte Buecher.at Der Bertelsmann-Konzern möchte zukünftig noch stärker als bisher in Filme, Bücher, Journalismus und Musik investieren. Bis 2020 sollen die Ausgaben auf sechs Milliarden Euro steigen.2018 sind rund 5,4 Milliarden Euro u.a. für Buchrechte, Zeitschriften ...
Tags: Seo, Bertelsmann, Buecher, Kreativinhalte Buecher, Der Bertelsmann Konzern, Milliarden Euro


Carlsberg Enlists Six Brits to Build the World’s First Waterfall-Powered Pub

In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build the Danish Way’.With this new piece of branded content, Carlsberg opts for a non-conventional approach to the reality TV format to reimagine the beloved British institution with a unique Danish twist. The brewery giant challenged six strangers to ditch their office desks for a once-in-a-lifetime adventure e...
Tags: London, Featured, Advertising, Food And Drink, Jordan, Carlsberg, Verity, Tim Smith, Fold7, Tintagel, Armoury, Ben Huggins, Gloria J, Tintagel North Cornwall, Armoury Jack Laurance, Carlsberg Cabin


Capital One Savor Cash Rewards Credit Card Review – $500 Bonus + 4% Back on Restaurants

Capital One has refreshed their Capital One Savor Cash Rewards Credit Card with a new $500 sign-up bonus, waived first year annual fee, and improved rewards structure. Here are the highlights: $500 cash bonus after $3,000 in purchases within first 3 months of account opening 4% cash back on dining and entertainment, 2% at grocery stores and 1% on all other purchases No foreign transaction fees $95 annual fee, waived for the first year Complimentary Concierge Service and “Access to premium exp...
Tags: Credit Cards, Marketing, Walmart, Credit, Deals & Offers, Costco Anywhere Visa, Capital One Savor Cash Rewards Credit Card Review, Complimentary Concierge Service, Capital One Savor Cash Rewards Credit Card


Aligning Brand Messaging With Cultural Diversity

Until fairly recently, in a business sense many marketers thought in terms of a very simple racial dichotomy: White vs. Not Interested. If ethnic minorities appeared in a TV show or commercial, they played subservient or comical roles like the Aunt Jemima “Mammy” character. Advertisers focused exclusively on their (white) bread-and-butter –so-called “general market” (code for white consumers) that held the purse strings in the U.S.A. It took some simple financial data to wake up much of the b...
Tags: America, Michael Solomon, Branding, Mills, U S Census Bureau, Census Bureau, Jemima, Brand Research Brand Strategy Brand Licensing, Brand Messaging


Russian trolls amped up tweets for pro-Trump website

Russia's social-media trolling operation began stepping up its Twitter presence to new heights in late July 2017 -- more than eight months after sowing discord and disinformation in the 2016 presidential election.The burst of activity -- revealed in a new, comprehensive dataset of nearly 3 million tweets -- had an overriding focus over the ensuing three months: popularizing headlines and news stories that were originally authored by a U.S.-based news site called Truthfeed that supports President...
Tags: Russia, Advertising, Donald Trump, Trump, Internet Research Agency, St Petersburg Russia, Robert Mueller


'Crazy Rich Asians' buzz sends its box-office forecasts soaring

With the growing buzz surrounding "Crazy Rich Asians" and its groundbreaking all-Asian cast, the film is poised to generate nearly twice as much box-office revenue as initially expected.Warner Bros., which is releasing the movie Wednesday, increased its five-day projection to $26 million, up from an estimate $18 million last month. And some independent forecasters are even more bullish. Box Office Mojo now expects the movie to take in $35 million through its first weekend in theaters.It's not un...
Tags: Advertising, Warner Bros, Box Office Mojo


Battle Over Trademark in NOLA

The trademark ST. ROCH MARKET is at the heart of a dispute in New Orleans (aka NOLA).  The City of New Orleans is battling in court with the current lessee of the building associated with the trademark. ROCH MARKET has been associated with a popular market in New Orleans since 1875. Prior to Hurricane Katrina, the market sold fresh seafood. After begin devastated by the hurricane, the City pumped over $3.2 million dollars to transform the place into a food hall with vendors selling seafood, con...
Tags: Food, New York, Court, Marketing, Articles, Infringement, Chicago, United States, Uspto, New Orleans, Miami, Nashville, Fair Use, Civil Procedure, Branding, Trademarks


SEO vs PPC: Is One Really Better Than the Other?

by Robert Clough The SEO vs PPC debate rages strong. Some advice out there swears that SEO is the way to go while others claim that PPC is where's it's at. But is one really better than the other? Find out here. With the average small business set to spend around $75,000 this year on digital marketing, it's essential that you choose the right path forward. When debating in the world of SEO vs PPC, you need to ask the right questions to know which is right for you and your company. ...
Tags: Marketing, Seo, Ppc, Search Engine Optimization, Robert Clough, Pay Per Click (PPC


Meet Yoko Ono - Radio's Biggest Fan

Fred Jacobs explores a recent compelling tweet from one of the music's more controversial figures, Yoko Ono, who recently and somewhat unexpectedly took to Twitter in support of radio. ________________________________ Guest post by Fred Jacobs of Jacobs Media Strategies If you want to make a hardcore Beatles fan go absolutely apoplectic – and there are millions of them in the world today – there’s a 4-letter word that is guaranteed to send them over the ledge: YOKO As the h...
Tags: Apple, Music, John Lennon, Social Media, Yoko Ono, Guest Post, Roseanne Barr, Beatles, Music Business, Broadcast & Satellite, Paul George, AARP, Fred, Cubs, Dakota, Yoko


A Step by Step Process to a New Site’s Ranking

It’s no secret that gaining great search rankings makes it easier to achieve online business success. If you’ve just built your site and you want to launch it with the best chance of ranking well and getting traffic, then read on. So, you’ve got your new site and you’ve already worked out what your commercial goals are, you just now need a way to reach them. Welcome to the world of SEO. Now you can bring in traffic, convert it to make sales and build your brand name through the exposure that se...
Tags: Google, Seo, Link Building, John Mueller, Google Google, Google Algorithms, SEO Build


Understanding Users’ Vaping Experiences from Social Media: Initial Study Using Sentiment Opinion Summarization Techniques

Background: E-liquid is one of the main components in electronic nicotine delivery systems (ENDS). ENDS review comments could serve as an early warning on use patterns and even function to serve as an indicator of problems or adverse events pertaining to the use of specific e-liquids—much like types of responses tracked by the Food and Drug Administration (FDA) regarding medications. Objective: This study aimed to understand users’ “vaping” experience using sentiment opinion summarization techni...
Tags: Health, Social Media, Food and Drug Administration FDA


Gore-Tex reveals new brand and new campaign

After spending the last six decades making climate-conquering fabric, Gore-Tex is moving into performance. Next month the brand will introduce "Tested for Life," new campaign to support its new product line called Gore-Tex Infiniuma non-waterproof collection of fabrics designed to add comfort and enhance sports performance.Achim Ewers zum Rode, the brand team leader for Gore fabrics, says that Gore-Tex has been using its climate chambers to test new products for the last year so that the brand c...
Tags: Advertising, North Face, Gore, Gore Tex, Adrianne Pasquarelli, INFINIUM, Gore Tex Infiniuma, Achim Ewers


3 Sneaky Fees and Expenses You Can Avoid

  While we’re racing around in our busy lives, we can sometimes face unwelcome fees and expenses. By not paying attention to these fees, many of us are essentially throwing away money that could otherwise be spent on food or other essentials. Learn about three of the most common types of sneaky fees and get advice on how to avoid them. Stop Paying Interest Charges on Your Credit Card Many of us carry around one or more credit cards to pay for purchases. But if you carry a balance on any of your...
Tags: Personal Finance, Marketing, Don


Why should you invest in the UK’s ‘Second City’ of Manchester?

Are you considering a UK buy to let property investment? Manchester is now leading the way as one of the most popular destinations in the world to source and secure a lucrative investment. Regeneration initiatives are rapidly changing the city’s skyline, transforming the city’s old glorified heritage into stylish, modern new builds, providing a diverse array of opportunities throughout the urban metropolis. Experiencing a revival from an industrial graveyard to a thriving cosmopolitan district u...
Tags: UK, London, Marketing, Investing, Canary Wharf, Manchester, Greater Manchester, Salford, Noma, Deansgate Castlefield, University of Salford Similarly


Are you a shopaholic? How to fight a shopping addiction

Yesterday, I mentioned that because I grew up poor, I inherited a faulty money blueprint from my parents. They didn’t know how to handle money effectively, so they couldn’t teach me how to handle it effectively. I entered adulthood with many of the same bad habits they’d had when I was a kid. I was a compulsive spender, for instance. I had a shopping addiction. I had no willpower, no impulse control. Even when I had no money in the bank, I still found ways to spend. I took on over $20,000 in cre...
Tags: Amazon, Craigslist, Shopping, Marketing, Nintendo, Kim, Mindset, Msnbc, Compulsive Spending, Consumerism, Spend, Impulse Spending, Indiana University, Don, Lee, Brad



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